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Joy of Business【電子書籍】[ Simone Milasas ]

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<p>What if BUSINESS was JOYFUL and FUN? What if it was so much more than you ever perceived possible? If you were creating your business from the JOY of itーwhat would you choose? What would you change? What would you choose if you knew you could not fail? Business is JOY, it's creation, it's generative. It can be the adventure of LIVING.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,334円

Grow Potent Marijuana, Cannabis & Weed Fast: The Ultimate Guide To Growing Weed Indoors & Outdoors For Beginners - Become An Expert In Horticulture, CBD Oil, Medical Marijuana & The Cannabis Business【電子書籍】[ John Lambkin ]

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<p><strong>Do you want to master the art of growing marijuana?</strong></p> <p>Are you interested in starting a highly profitable cannabis business?</p> <p>Would you like to discover an easy, simple blueprint for growing weed that actually works?</p> <p>If you want to grow potent, high yield weed - without wasting months of frustrating trial and error, keep reading…</p> <p>Growing marijuana is incredibly simple if you have the right knowledge.</p> <p>And that's how this guide will help you.</p> <p><strong>Here's what you'll learn:</strong></p> <p>* How To Grow Cannabis - Even if You're A Complete Beginner?<br /> * The Ultimate Guide To Growing Potent, High Yield Weed?<br /> * 5 Common Mistakes Every Rookie Marijuana Gardener Makes?<br /> * The Step-By-Step Blueprint For Growing Your Own Cannabis?<br /> * The Insider Tips Proven To Boost Your Weed's Potency?<br /> * How To Build A Highly Profitable Cannabis Business In 6 Months Or Less?<br /> How Would You Like To Quickly And Efficiently Grow High Potency, High Yield Weed?</p> <p>Whether you're growing indoors, outdoors, or even from your own home, this step-by-step blueprint will teach you everything you need to know.</p> <p><strong>So if you're ready to get started, then grab this empowering guide today and unlock the secrets of growing marijuana.</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 350円

Women in Business Theory and Cases【電子書籍】[ Martha Reeves ]

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<p>This book combines theory, empirical research, and practical, international case studies to provide students with a comprehensive resource that demonstrates theories on gender alongside their operation in everyday workplace situations.</p> <p>Reeves’s new edition provides a thorough review of issues important to women in the workplace, including gender discrimination and the legal framework for equity at work. The book uses case studies to illustrate key themes and introduces several new features, including:</p> <ul> <li></li> <li>Updated statistics on women’s participation in the workforce</li> <li></li> <li>Updated examples of resources for women in business</li> <li></li> <li>Two new chapters covering negotiation and influencing skills and women in STEM fields</li> <li></li> <li>New case studies, featuring comparisons between the position of women in the United States and in other countries</li> <li></li> <li>An instructor’s manual with advice, suggested answers to the end-of-chapter questions, and additional resources</li> </ul> <p>This is a one-stop resource for any student interested in gender theory and issues that affect women in the workplace.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 12,284円

How to Start a Home-based Car Detailing Business【電子書籍】[ Renny Doyle ]

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<p>Whether you plan to go it alone or build a team, this book takes you through all phases of setting up and running a thriving home-based car detailing business, from estimating start-up costs to opening your doors. This book includes profiles of professional detailers and business professionals who share valuable insight on owning a business. Learn all about equipping your business, exploring web-based and traditional marketing methods, establishing a solid sales system, and expanding your own home-based car detailing business.</p> <p>Look for useful charts and worksheets throughout the book, including:</p> <p>Vehicle Evaluation Form<br /> Sales Forecasts and Cash Flow Projections<br /> Sample Estimate Worksheet<br /> Sample Bid and Invoice<br /> Client Check-In Form</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,158円

Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business【電子書籍】[ Laure Claire Reillier ]

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<p>During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In <em>Platform Strategy</em>, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.</p> <p>Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. <em>Platform Strategy</em> also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.</p> <p>Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 6,542円

Ideaflow The Only Business Metric That Matters【電子書籍】[ Jeremy Utley ]

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<p>“Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in othersーand in yourself.” ー Scott Galloway, bestselling author of <em>The Four</em>and *Post Corona</p> <p>Ideaflow: the number of ideas you or your team can generate in a set amount of time*</p> <p><strong>We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathon--it’s a result of maximizing <em>ideaflow.</em></strong></p> <p>Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:</p> <p>? Overcome dangerous thinking traps<br /> ? Find inspiration in unexpected places<br /> ? Trick your own brain to be more creative<br /> ? Design and deploy affordable experiments<br /> ? Fill your innovation pipeline<br /> ? Unleash your own creative potential, as well as the potential of others</p> <p>Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,623円

The Digital Transformation Playbook Rethink Your Business for the Digital Age【電子書籍】[ David Rogers ]

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<p><strong>Rethink your business for the digital age.</strong></p> <p>Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?</p> <p>Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, <em>The Digital Transformation Playbook</em> shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.</p> <p>Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategyーcustomers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business modelsーand how to integrate these into your existing business and organization.</p> <p>Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the <em>New York Times</em>. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.</p> <p>Many books offer advice for digital start-ups, but <em>The Digital Transformation Playbook</em> is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,097円

信任邊際:巴菲特經營波克夏的獲利模式 Margin of Trust: The Berkshire Business Model【電子書籍】[ 勞倫斯.康寧漢Lawrence A. Cunningham、史蒂芬?.庫巴Stephanie Cuba ]

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<p><strong>巴菲特2020年給股東的信:</strong></p> <p><strong>「勞倫斯.康寧漢和史蒂芬?.庫巴和在新書《信任邊際》中探討(波克夏公司)</strong></p> <p><strong>這種文化的價?,?可以在我們的年度股東會上看到這本書。」</strong></p> <p><strong>買進?得信任的好公司,並永久持有,才是讓資?複利成長的最好方法。</strong></p> <p><strong>這不只是巴菲特經營波克夏的方法,還是穩定績效的投資原則。</strong></p> <p>為什麼波克夏的市?接近5000億美元,?年平均還是有將近20%的投資報酬率?</p> <p>勞倫斯.康寧漢與史蒂芬?.庫巴多年來深入研究巴菲特與波克夏,</p> <p>過去曾把巴菲特的投資原則歸納為「安全邊際」(margin of safety,在公司價格遠低於實際價?的時候買進);</p> <p>現在他發現巴菲特還有一個被人忽略的管理原則,那就是信任邊際(margin of trust)。</p> <p><strong>信任邊際,是指只跟自己信任的人合作</strong></p> <p>回顧巴菲特近年來的投資方式,可以發現?大多數都是從「信任」出發。</p> <p>他藉由?得信任的人脈找到投資標的。</p> <p>如果要併購一家公司,他希望併購的公司都由?得信任的經營團隊經營,</p> <p>而他也會保留原有的經營團隊。</p> <p>在相互信任下,這些經理人自然會拿出最好的表現,以優異的績效作為回報。</p> <p>這樣的名聲傳開之後,更多人找上巴菲特,</p> <p>因為他們相信巴菲特的聲譽,不會隨意賣出公司。</p> <p>於是,巴菲特可以用比較便宜的價格買到更多好公司,讓績效持續不墜。</p> <p><strong>各界讚譽</strong></p> <p>有志做好長期投資的投資人、應該將本書的觀念仔細的?讀,並且應用在?的投資上!</p> <p>ー雷浩斯,價?投資者、財經作家</p> <p>這是一本重要而必讀的書。</p> <p>ー羅伯特.海格斯壯(Robert Hagstrom),《巴菲特勝券在握的12個原則》作者</p> <p>非常吸引人。</p> <p>ー陶徳.海徳森(Todd Henderson),芝加哥大學教授</p> <p>?個股東都應該?讀《信任邊際》。</p> <p>ー羅伯特.邁爾斯(Robert Miles),《巴菲特的繼承者們》作者</p> <p>深入了解使波克夏如此成功的獨特管理哲學。</p> <p>ー價?投資研究網站「理性漫?」(The Rational Walk)</p> <p>巴菲特是美國最可愛的資本家,而康寧漢是巴菲特最敏?的編年史專家。</p> <p>ー史蒂芬.佛利(Stephen Foley),《金融時報》(The Financial Times)副主編</p> <p><strong>作者簡介</strong></p> <p><strong>勞倫斯.康寧漢</strong></p> <p>喬治華盛頓大學法學院研究教授,他著有20本公司治理與投資書,</p> <p>包括2014年的《少了巴菲特,波克夏行不行?》與全球暢銷書《巴菲特寫給股東的信》。</p> <p>文章見諸大學期刊如《哥倫比亞法學評論》(Columbia Law Review),</p> <p>業界期刊如《董事與理事會》(Directors & Boards),</p> <p>以及主流媒體如《紐約時報》、《華爾街日報》等。</p> <p>位居AMAZON書店商業和投資類前百大作家之列。</p> <p><strong>史蒂芬?.庫巴</strong></p> <p>房地?投資與開發顧問。與勞倫斯?康寧漢結婚,</p> <p>之前合著《巴菲特的股東》(The Warren Buffett Shareholder),</p> <p>他們與兩個女兒住在紐約。</p> <p><strong>譯者簡介</strong></p> <p><strong>廖志豪</strong></p> <p>東海大學經濟系、清華大學經濟研究所畢業,曾任金融機構外匯交易員。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,273円

Cambridge IGCSE and O Level Business Studies 5th edition【電子書籍】[ Karen Borrington ]

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<p><strong>Exam board: Cambridge Assessment International Education</strong><br /> <strong>Level: IGCSE</strong><br /> <strong>Subject: Business Studies</strong><br /> <strong>First teaching: September 2018</strong><br /> <strong>First exams: Summer 2020</strong></p> <p>This title is endorsed by Cambridge Assessment International Education to support the full syllabus for examination from 2020.</p> <p><strong>Discover business theory beyond the classroom by exploring real-world international businesses through case studies; rely on a tried-and-tested Student's Book to ensure full coverage of the latest Cambridge IGCSE and O Level Business Studies syllabuses (0450/0986/7115).</strong></p> <p>- Encourage understanding with engaging case studies and clear and lively text gradually building content knowledge.<br /> - Develop application and evaluation skills with hundreds of engaging activities and examination-style questions throughout.<br /> - Deepen understanding through systematic syllabus coverage and a spiral structure revisiting material in a structured way.<br /> - Navigate the syllabuses confidently with subject outlines clearly defined at the start of each chapter and syllabus-matching section headings.<br /> - Check understanding with revision checklists enabling reflection, and suggested further practice.<br /> - Reinforce learning with selected answers and additional multiple-choice questions as well as a glossary of key terms online.<br /> - Answers are available in the Boost Core Subscription</p> <p>Available in this series:<br /> Student Textbook Fifth edition (ISBN 9781510421233)<br /> Student Book Boost eBook (ISBN 9781398333826)<br /> Boost Core Subscription (ISBN 9781398341036)<br /> Workbook (ISBN 9781510421257)<br /> Study and Revision Guide (ISBN 9781510421264)</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,059円

How Will You Measure Your Life? HOW WILL YOU MEASURE YOUR LIFE (Harvard Business Review Classics) [ Clayton M. Christensen ]

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HOW WILL YOU MEASURE YOUR LIFE Harvard Business Review Classics Clayton M. Christensen HARVARD BUSINESS REVIEW PR2017 Paperback English ISBN:9781633692565 洋書 Business & SelfーCulture(ビジネス) Business & Economics 1,584円

Summary of Harvard Business Review, Peter F. Drucker, Daniel Goleman & Bill George's HBR's 10 Must Reads on Leadership【電子書籍】[ ? Everest Media ]

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<p>Please note: This is a companion version & not the original book. Sample Book Insights: #1 The most effective leaders are those with high emotional intelligence. They are able to identify and deal with their emotions, as well as the emotions of others, and they are able to motivate and inspire others. #2 The best leaders are not just good at their jobs, but also have emotional intelligence, which is a group of five skills that enables them to maximize their own and their followers’ performance. #3 The five components of emotional intelligence are: awareness, understanding, use of emotions, management of emotions, and empathy. They are important at all levels of the company, and they play an increasingly important role as you move up in the company. #4 Emotional intelligence is the first component of emotional intelligence, and it is born in the neurotransmitters of the brain’s limbic system, which governs feelings, impulses, and drives. It can be learned through motivation, extended practice, and feedback.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 500円

The Growth Strategies of Hotel Chains Best Business Practices by Leading Companies【電子書籍】[ Kaye Sung Chon ]

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<p>How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?</p> <p>This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 11,349円

Two Birds in a Tree Timeless Indian Wisdom for Business Leaders【電子書籍】[ Ram Nidumolu ]

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<p>The Higher Reality of Business The health of business is inextricably linked with the health of humanity and nature. But our current approaches to leadership treat business as entirely separateーand the result has been recurring economic, environmental, and human crises. In this extraordinary book, Ram Nidumolu uses evocative parables and stories from the ancient Indian wisdom texts, the Upanishads, to introduce Being-centered leadership. This new kind of leadership is anchored in the concept of Being, the fundamental reality that underlies all phenomena. Being-centered leaders are guided by an innate sense of interconnectionーthe good of the whole becomes an integral part of their decisions and actions. Using the experiences of over twenty trailblazing CEOs, as well as those from his own life, Nidumolu describes a four-stage road map every aspiring leader can use to reconnect business to the wider worldーto the benefit of all.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,024円

Coronavirus and Business: The Insights You Need from Harvard Business Review【電子書籍】[ Harvard Business Review ]

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<p><strong>Lead your business through the crisis.</strong></p> <p>As the pandemic is exacting its toll on our lives and wreaking havoc in the global economy, HBR is helping companies and managers make sense of this unprecedented situation and lead employees through it. What should you and your company be doing right now to counter these challenges?</p> <p><em>Coronavirus and Business: The Insights You Need from Harvard Business Review</em> is a compilation of sixteen recent articles from HBR.org. It provides you with essential thinking about keeping your company running remotely, managing your business through disaster and recovery, and finding it within yourself to lead with resilience through the crisis.</p> <p><strong>Business is changing. Will you adapt or be left behind?</strong> Get up to speed and deepen your understanding of the topics that are shaping your company's future with the <strong>Insights You Need from Harvard Business Review</strong> series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.</p> <p>You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,456円

Profit from the Source: Transforming Your Business by Putting Suppliers at the Core PROFIT FROM THE SOURCE [ Christian Schuh ]

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PROFIT FROM THE SOURCE Christian Schuh Wolfgang Schnellbacher Alenka Triplat HARVARD BUSINESS REVIEW PR2022 Hardcover English ISBN:9781647821395 洋書 Business & SelfーCulture(ビジネス) Business & Economics 5,068円

Fiduciary Obligations in Business【電子書籍】

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<p>The scholarship on fiduciary duties in business organizations is often pulled in two directions. While most observers would agree that business organizations are one of the key contexts for the application of the fiduciary obligation, corporate law theorists have often expressed disdain for the role of fiduciary duties, with the result that fiduciary law and theory have been out of step with the business world. This volume aims to rectify this situation by bringing together a range of scholars to analyze fiduciary relationships and the fiduciary obligation in the business context. Contributing authors examine fiduciary obligations in fields ranging from entity structure to bankruptcy to investment regulation. The volume demonstrates that fiduciary law can inform pressing corporate governance debates, including discussions over stakeholder models of the corporation that move beyond shareholder interests.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,272円

Global Business Positioning Ventures Ahead【電子書籍】[ Michael R. Czinkota ]

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<p><em>Global Business: Positioning Ventures Ahead</em> alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going globalーfrom exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one’s territory.</p> <p>Each chapter concludes with "<strong>Food for Thought</strong>" questions that challenge the reader to think more deeply about entry into the global market, as well as <strong>further readings</strong> and <strong>online resources</strong> that provide useful references for continuing investigation.</p> <p><em>Global Business: Positioning Ventures Ahead</em> equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 18,695円

Leadership Presence LEADERSHIP PRESENCE (HBR Emotional Intelligence) [ Harvard Business Review ]

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LEADERSHIP PRESENCE HBR Emotional Intelligence Harvard Business Review Amy J. C. Cuddy Deborah Tannen HARVARD BUSINESS REVIEW PR2018 Paperback English ISBN:9781633696242 洋書 Business & SelfーCulture(ビジネス) Business & Economics 3,168円

Anthro-Vision How Anthropology Can Explain Business and Life【電子書籍】[ Gillian Tett ]

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<p><strong><em>The Times</em> and</strong> <strong><em>Financial Times</em> Book of the Year</strong></p> <p><strong>A revelatory model that explains how we buy, sell, work and live.</strong></p> <p>'Absolutely brilliant.' <strong>Daniel Kahneman, author of <em>Thinking, Fast and Slow</em></strong><br /> <strong>___</strong></p> <p>Meet the business anthropologists seeking to explain how we buy, sell, work and think.</p> <p>From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.</p> <p>The result is a wholly new way to see human behaviour: anthro-vision.<br /> __</p> <p><strong>One of the World's Top 50 Thinkers - <em>Prospect</em></strong></p> <p>'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' <strong>Books of the Year, <em>The Times</em></strong></p> <p>'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' <strong>Tim Harford</strong></p> <p>'A terrific piece of work.' <strong>Thomas Friedman</strong></p> <p>'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' <strong>Melinda Gates</strong></p> <p>'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' <strong>Mariana Mazzucato</strong></p> <p>'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is <em>Anthro-Vision</em> . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' <strong>Niall Ferguson</strong></p> <p>'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' <em><strong>Financial Times</strong></em></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,404円

為什麼?該寫一本書?打造個人品牌,從撰寫一本成為焦點的書開始 Your Business Your Book:How to plan, write, and promote the book that puts you in the spotlight【電子書籍】[ 金?.?特 ]

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<p><strong>本書榮獲<strong><strong>2020</strong></strong>英國商業圖書大獎行銷類</strong></p> <p><strong>AMAZON****書店五顆星評價</strong></p> <p><strong>?為什麼要出書</strong>**?**</p> <p><strong>為了像專家或意見領袖一樣受到尊敬?</strong></p> <p><strong>為了展現?的專業?為了比前人更具權威、可信度更高?</strong></p> <p><strong>為了影響讀者的思考和行動?為了對他們的成功有關鍵性建樹?為了得到成就感?</strong></p> <p><strong>現在,寫本書這個念頭,對?來?也許不只是一個夢想了;不要讓?的書只待在?的腦袋裡──照著本書的指引讓它成真,為?和讀者帶來正向的改變。</strong></p> <p><strong>于為暢(個人品牌事業教練)****、少女凱倫(《人生不是單選題》作者)、何則文(暢銷書作家)、林育聖 (文案的美負責人)、洪震宇</strong>***(*****《精準寫作》作者與金鼎獎作家****)、**<strong>劉揚銘(自由作家)、<strong><strong>歐陽立中(<strong><strong>Super</strong></strong>教師</strong> <strong>/</strong> <strong>暢銷作家)</strong></strong> 好評推薦</strong></p> <p>「出書」是最好的人生槓桿,社會賦予?的專家認證,??打破同?層,拉開?個人品牌的寛度。更棒的是,他將開??從未想過的可能性,認識更多有趣的人,讓人生更精采。──于為暢(個人品牌事業教練 )</p> <p>30?時,我出了我的第一本書,人生開?了更多機運。我覺得我好幸運,能有機會完整表達我的人生思考與架構,進一?影響他人,發揮個人影響力,從而為自己奠基專業。「為什麼我們該寫一本書?」好處在?裡,答案就在這裡頭。──少女凱倫(《人生不是單選題》作者)</p> <p>這本書分成三個部分,第一個部分教我們如何「計畫」,接著就是開始「寫作」,最後就是「宣傳」。幾乎把?個出版寫作的細節都涵蓋到,看完這本書,讓?就離出書不遠了。書名要怎麼訂?怎樣定位市場?找到屬於?的客群,為誰寫、為何寫,如何寫,這本獨一無二的書都完整的告訴?。──何則文</p> <p>本書讓讀者有?驟與系統的思考與練習,擬定寫作計畫之後,從一字一句、一段一章開始執行。──洪震宇(《精準寫作》作者與金鼎獎作家)</p> <p><strong>這本書是一本教?計畫、寫作和宣傳?的著作的指南,讓?得以提升威信、増加能見度,也能?服更多客?。</strong></p> <p>?要從?裡開始?<strong>→</strong>如何計畫?</p> <p>在寫完之前要怎麼堅持下去?<strong>→</strong>如何寫作?</p> <p>出版後又該做些什麼?<strong>→</strong>如何宣傳?</p> <p>寫一本專業書能帶來的好處:</p> <p>◎找出在?的專業活動裡,是什麼讓?與?不同</p> <p>◎釐清?的點子</p> <p>◎從混亂中創造出井然有序的想法</p> <p>◎學習如何用寫作,清楚地傳達?的想法,並令人信服。</p> <p>◎找出?助別人的新方式</p> <p>◎發展不同的架構和研究方法</p> <p>◎將?容轉換成適合其他平台的?容,例如?的網誌、線上課程和演講。</p> <p>◎和能為?的書加分的意見領袖發展關係</p> <p>◎尋找個案研究和推薦證言</p> <p>◎記下能?闡述?的論點的故事,可以在演講或其他時候派上用場。</p> <p>寫一本書是一段引人入勝的旅程,比起幾乎任何其他活動,寫書都更能讓?了解自己以及?的事業。</p> <p>作者簡介</p> <p><strong>金?.?特(<strong><strong>Ginny Carter</strong></strong>)</strong></p> <p>金?.?特(Ginny Carter)是商業書籍的代筆作家兼寫作教練。?代筆過的主題五花八門,有些經由大型出版集團出版。這些書的共通點,就是它們都為各自的作者帶來能見度、可信度,也讓他們更搶手。?在商業與行銷領域有二十年的工作背景,擅長利用能?建立權威的商業書籍,來為?的客?提升專業可信度。</p> <p>透過?客?發文和推文,?發現自己對捕捉客?的風格很有天分。因此,?決定將?與生?來的寫作技巧發揮得更具體,來?助客?寫自己的書。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,245円

Makers Who Made It: 100 Stories of Starting a Business【電子書籍】[ Jules Pieri ]

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<p>“If you’re a Maker who wants to build a business, look no further than the priceless advice that Jules, Joanne, and 100 entrepreneurs have shared here.” ーMeg Whitman Have a a big idea for a consumer product? Learn how you can bring it to life. The Grommet’s new free ebook provides lessons and inspirations from Makers, inventors, and entrepreneurs. After seven years of helping Makers launch their undiscovered products to the masses, The Grommet is sharing its community’s wisdom and insights to help inspire others. Makers Who Made It: 100 Stories of Starting a Business brings together The Grommet’s Co-founder & CEO Jules Pieri and Co-founder & Chief Discovery Officer Joanne Domeniconi, and interviews with 100 Makers, inventors, and entrepreneurs whose innovative consumer products have launched on The Grommet since 2008. It’s an honest, revealing collection of advice, reality checks, what to expect, and what you should (and shouldn’t) sweat when starting a small business. For Makers, inventors, entrepreneurs, and the ever-growing Maker Movement, this free, 778-page book will help you understand how to develop an idea for a new consumer product, prototype it, manufacture it, launch it, promote it, and build a sustainable and thriving business. Already a Maker? Makers Who Made It will answer dozens of your questions about growing your business and helping you succeed. Featuring a foreword by Mark Hatch, TechShop CEO & Co-Founder and author of The Maker Movement Manifesto, and profiles from 20 members of The Grommet team, the ebook is filled with tips to help Makers start and grow a Maker business as well as pitch their product to The Grommet. Since 2008, more than 60,000 products have been evaluated by The Grommet. Through its market analysis, testing, and evaluation processes, The Grommet has selected and launched more than 2,000 productsーbut only 3% of all products consideredーhelping Makers launch in a crowded marketplace and helping consumers find the most innovative products.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 110円

Launch (Updated & Expanded Edition) How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams【電子書籍】[ Jeff Walker ]

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<p><strong>From the creator of Product Launch Formula: A new edition of the #1 <em>New York Times</em> best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions.</strong></p> <p>"What Jeff Walker teaches in <em>LAUNCH</em> is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers."<br /> ー Marie Forleo, #1 <em>New York Times</em> best-selling author of <em>Everything Is Figureoutable</em></p> <p>The revised and updated edition of the #1 <em>New York Times</em> bestseller <em>Launch</em> will build your businessーfast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.</p> <p>Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?</p> <p>Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.</p> <p>Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,494円

Social Business and Base of the Pyramid Levers for Strategic Renewal【電子書籍】[ B?n?dicte Faivre-Tavignot ]

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<p>This book analyzes how social business and base of the pyramid approaches allow companies to reinvent themselves, or in other words how they are the levers for strategic renewal.</p> <p>It highlights the constraints and possible difficulties encountered in the process of corporate renewal, drawing on individual and collective restraints to outline the key themes for a company’s successful transition.</p> <p>The author uses the case of Danone to explain how such a process of strategic renewal can take time and calls for a shared vision not only among the directors but between all the players, with a strong emphasis on long-term commitment.</p> <p>Throughout this book, the author offers guidance to help others complete this process with success, encouraging the reader to seize opportunities for change.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 20,114円

SCREW IT I WANT TO START AN ONLINE BUSINESS Learn how to start an online business today!【電子書籍】[ Hayden Kan ]

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<p>Thinking of starting up an online business is a total waste of time !</p> <p><strong>SCREW IT ,and START IT NOW!!!</strong></p> <p>Stop spending time on thinking , should you be starting a online business or not . As during the process of thinking , you could have already make some sales online !!!</p> <p>In this SCREW IT I WANT TO START AN ONLINE BUSINESS , you will get to learn everything that you need to kick start your online business , from business planning , to learning from one of the top online marketing Guru , Jeff Walker .</p> <p>With his PLF strategy , you can even sell your products before you have even have the products itself! It is not magic , it is called the art of pre-preselling .</p> <p>So , still thinking of starting up an online business???</p> <p><strong>SCREW IT!!! Start TODAY!!!</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,334円

The Business-Minded Creative How to live a fulfilling creative life and make money.【電子書籍】[ Diana Wink ]

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<p><strong>Can you have a fulfilling creative life AND make money?<br /> Not only that. Those two are inseparable.</strong></p> <p>Creativity and business are two ends of the same stick. Only if a business is creative and if art is profitable, can you live a truly fulfilled artistic life.</p> <p>To walk this balance, you must face misconceptions and establish creative daily practices that together will get you where you want to be: serving your tribe, expressing your unique creativity, and making a good income.</p> <ul> <li>Part 1 unveils why many artists are depressed, stressed out, and struggle to make ends meet, and offers a solutionー<strong>a radical change of both your mind AND your day.</strong></li> <li>Part 2 dives deep into creativity, teaching you how to find your sweet spot, <strong>narrow down your passion and establish a daily practice</strong> by tricking your brain.</li> <li>In Part 3, you’ll learn the two ways of how to merge creativity with business, make it part of your daily practice and <strong>write a creative business plan.</strong></li> <li>Part 4 shows the three pillars your creative business absolutely needs to <strong>make it in the long-term</strong>.</li> </ul> <p>Each section contains examples from my own experiences and examples from well-known artists and creatives, challenging you to throw misconceptions overboard and accept the call to an adventurous and rewarding creative life.</p> <p>I’m Diana Wink and I’m a full-time author, filmmaker, photographer and blogger. In this book, I’ll guide you through the questions, uncertainties and problems I had to face over the years and saw other creatives face, and offer you solutions that are long-lasting and profound. Solutions that work and will take your artistic life to the next level.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 672円

Small Talk: B1+ (Collins Business Skills and Communication)【電子書籍】[ Deborah Capras ]

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<p>Build key business relationships</p> <p>Collins Small Talk gives you the confidence to start a conversation and transition into bigger conversation topics so that you are able to build relationships, develop business partnerships and be successful in business.</p> <p>Learn the language to:<br /> ? Meet people for the first time<br /> ? Greet people in subsequent meetings<br /> ? Show and receive hospitality<br /> ? Deal with remote communication<br /> ? End a conversation</p> <p>The book includes information on best practice and key phrases for students to refer to and practise saying out loud using online audio. Online audio also includes good and bad examples of authentic recordings of small talk for learners to listen to and assess.</p> <p>Suitable for students whose level of English is Intermediate / CEF level B1 and higher.</p> <p>Small Talk is part of Collins’ English for Business range of materials to help business people who need to use English frequently in their work. It is designed for people who are about to or already work for a foreign or multinational company, deal with overseas customers or travel for business.</p> <p>Other titles in the Collins English for Business range:<br /> Reading ? Writing ? Listening ? Speaking ? Key Business Skills ? Business Grammar & Practice ? Business Vocabulary in Practice ? Effective International Business Communication</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 982円

Marketing Made Simple A Step-by-Step StoryBrand Guide for Any Business【電子書籍】[ Donald Miller ]

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<p><strong>This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.</strong></p> <p>Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.</p> <p>Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:</p> <ul> <li>The three stages of customer relationships.</li> <li>How to create and implement the one marketing plan you will never regret.</li> <li>How to develop a sales funnel that attracts the right customers to your business.</li> <li>The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.</li> <li>The keys to wireframing a website that commands attention and generates conversions.</li> </ul> <p>The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,005円

情商致勝:完勝職場與人生的12.5堂課與實戰演練 Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success【電子書籍】[ 蓋瑞.范納洽(Gary Vaynerchuk) ]

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<p><strong>《富比士》影響力第一名社群行銷大師</strong><br /> <strong>暢銷書作家、成功企業家、天使投資人GaryVee,</strong><br /> <strong>分享他職場成功與生活平衡的12.5種情感軟技能!</strong></p> <p><strong>★未出版即售出24國版權;首刷突破25萬冊!</strong><br /> <strong>★許景泰(SmartM世紀智庫執行長)、林育聖(文案的美負責人)、凱若Carol(在家創業者、親子暢銷書作家),好評推薦!</strong></p> <p><strong>本書獻給?一個,</strong><br /> <strong>在硬數據中尋求安全感,卻始終力從不心的人──</strong><br /> <strong>讓網路大神GaryVee的情商槓桿軟技能,?助?的事業與生活更上層樓!</strong></p> <p><strong>現實生活情境+練習,</strong><br /> <strong>讓?迅速掌握訣竅,</strong><br /> <strong>將各種情感技能組合出「1加1大於2」的加乘效果!</strong></p> <p><strong>「創業經商是一門藝術。我深信當用正確的方式經營事業時,它可以像一曲交響樂或一幅美畫一樣優雅。若要這種概念被現今社會文化接受並流行,我們必須好好認識這本書裡提到的12.5種情商技能,並了解如何善用它們,使其成為商業成功的催化劑。」</strong><br /> <strong>──GaryVee/蓋瑞?范納洽</strong></p> <p><strong>想過得更成功、更平衡、更幸福,把家庭、工作與人生當成品牌來經營還不?,?還需要12.5個情商槓桿!</strong></p> <p>幾十年來,商界職場一直依靠「硬技能」做出明智決定,而忽略情商的重要性。自覺和好奇心等「軟技能」無法透過表格數字量化,也不會在商學院傳授或組織裡強調。我們只被教導情商是職場的「好東西」,卻不是必需品。但GaryVee認為,情感軟技能正是加速商業成功的關鍵。</p> <p>GaryVee根據職場生活情境,以不同組合善用情商槓桿的力量。書中收?常見的真實案例,向??示如何結合運用,以獲得最佳成果。</p> <p>這本打破常規的書,將?助?提升管理工作與生活的能力。?將學到──</p> <p>?如何平衡耐心與野心,?助?順利晉升。<br /> ?遇到職場困境如何勇於當責,留住核心員工。<br /> ?帶著頑強的好奇,比競爭對手更快行動。<br /> ?帶著善意與同理,贏得客?的忠誠度。<br /> ?以感恩與謙遜的態度,建立持久成功的事業與公司組織。</p> <p>讀者盛讚:「這是一本適用於所有人的必備讀物,雖是為商業人士量身訂作,但許多?容都可以應用在工作和人生的現實生活場景!」</p> <p><strong>【★★★★★美國亞馬遜讀者粉絲 5 星好評】</strong></p> <p>◎GaryVee總有一天會成為數位時代企業家的?史傳奇人物,並且永遠領先所有人一?。無論「成功」對?意味著什麼,他這本新書裡的情感和真實,對於從零開始走到今天的人而言,都是無價之寶。有助於我們從各個層面學習他的成功之道。</p> <p>◎他發自?心散播光明與工作之道的能力,總是這麼美麗。我甚至會觀察他的團隊?用了?些人,期待看到更多他?發世界的方式。?讀這本書,探索其中的?容,?會在書中獲得與?靈魂?生共鳴的東西。無論?是父母、企業家、老師,還是教練,都需要知道。</p> <p>◎對於任何擁有公司或個人事業、並希望繼續學習如何成為全面而成功的人而言,這本書非常鼓舞人心。</p> <p>◎這本書正如?所期望的GaryVee一樣真誠與率直。如果?習慣看Gary的短片,這本書的節奏會很不一樣,但我相信?一定會喜歡!</p> <p>◎我把書給我的太太讀,現在?已經讀了一部分,忍不住與我分享其中一段關於家庭CEO的?容。?從未讀過我的任何一本非小?類書籍。我非常興奮,?也已經?想讀完整本書!</p> <p>◎我幾乎?天都會看GaryVee的影片。關於他的好,我能?的太多了,但最好的是:關注#GaryVee,?的世界將發生戲劇性的改變。</p> <p>◎這是一本幾乎適用於任何人的必備讀物,儘管是為商業職場人士量身訂作,但許多?容都可以應用在工作和人生各方面的現實生活場景。我身為足球教練,也發現將這些情感能力用在指導年輕運動員上面頗有助益。</p> <p><strong>【作者簡介】蓋瑞.范納洽(Gary Vaynerchuk)</strong></p> <p>又名GaryVee,1975年生,《富比士》雜誌評為影響力第一名的社群行銷大師,美國網路傳奇、連續創業家、社群媒體專家、YouTuber、《紐約時報》暢銷作家(五次當選),?天透過創作影音和經營社群來激勵人群、吸引流量。同時也是VaynerX的董事長兼總執行長,那是一家價?超過1億5,000萬美元的媒體控股公司,掌管VaynerMedia及PureWoW。2009年,蓋瑞與弟弟創?VaynerMedia,現已是全球最火紅的數位顧問公司之一,主要和《財星》百大企業合作,共同開發數位與社群媒體策略及?容,在全球已有四個據點。<br /> 他是最會?故事的創業家,而且總是早一?嘗新求變,在成為網路紅人之前,他從小就是一個擅長銷售及宣傳的高手。8?時,當多數屁孩在學習如何正確擠檸檬汁時,他已在紐澤西州經營7家檸檬汁攤販。12?時,他成為在週末販售棒球?的傳奇。之後,他將家族經營的酒鋪改造成葡萄酒博物館,在5年?將年營收400萬美元提升至6,000萬美元。<br /> 1997年,他意識到電商的重要性,推出葡萄酒文庫零售網,並於2006年推出影音部落格「葡萄酒文庫電視秀」,分享對葡萄酒的熱情及知識,同時迅速使用Twitter與Facebook等社群工具推廣,不久之後,?天的瀏覽人次高達10萬。媒體讚譽他為「YouTube世代的美酒大師」,他對事業的熱情,吸引美國各大媒體如CNN、《時代雜誌》《GQ》《商業周刊》爭相邀訪。<br /> 《紐約時報》曾描述他:「像個隨處可見的美國大男孩,但他33?就成了一位成功且成熟的商人,傾注他的熱情與宣傳嗜好到工作上。」他?天的時間除了陪伴家人外,全都貢獻在事業與激勵人心上。同時身兼多角化的天使投資人與創投者,投資公司包括Facebook、Twitter、Snapchat、Uber、Tumblr、Venmo等。現居紐約,著有《我是GaryVee:網路大神的極致社群操作聖經》等六本暢銷書。</p> <p>.Web:www.garyvaynerchuk.com<br /> .Instagram:www.instagram.com/garyvee(956萬)<br /> .Facebook(中):www.facebook.com/GaryVeeChinese(34萬)<br /> .Facebook(英):www.facebook.com/gary(472萬)<br /> .YouTube:搜尋「GaryVee」www.youtube.com/c/garyvee(354萬)<br /> .抖音:@garyvee(550萬)<br /> .推特:@garyvee(273萬)<br /> .播客:garyvaynerchuk.com/podcast<br /> .LinkedIn:linkedin.com/in/garyvaynerchuk(490萬)</p> <p><strong>譯者簡介 甘鎮隴</strong></p> <p>畢業於加拿大西門菲沙大學,從事中翻英與英翻中工作已有16年經驗。已出版英翻中譯作有70本,涵蓋不同類型,較為知名的包括《星際大戰》系列。近期譯作包括《更富有、更睿智、更快樂》《沒人看見?的好,?要?得自己誇》《真正無懼的身心防彈術》等。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,058円

Business Acumen for Strategic Communicators A Primer【電子書籍】[ Matthew W. Ragas ]

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<p>Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?</p> <p><em>Business Acumen for Strategic Communicators</em> is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.</p> <p>Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,699円

IT in Business: A Business Manager's Casebook【電子書籍】[ D. Targett ]

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<p>'IT in Business: A Manager's Casebook' examines the impact of new IT initiatives from the business angle. The case material is derived from the year's best research projects from three leading UK Business Schools - Bath, Cranfield and Warwick.</p> <p>This incisive exploration of managing processes in IT companies is essential reading for IT managers in 'end-user' businesses who have to deliver strong business benefits from IT. In a climate of rapid and continual change, such contemporary information is invaluable.</p> <p>'IT in Business: A Manager's Casebook' tackles managerial issues using specific case studies such as Tesco, Johnsons News Limited and the Department of Health to illustrate these points.</p> <p>David Targett is the Professor of Information Management at Imperial College Management School, University of London. For eight years, 1990-98, he was the Professor of Information Systems and Director of the Centre for Research into Strategic Information Systems (CRSIS) at the University of Bath. Previously, he was at the London Business School and before becoming an academic he was an industrial engineer in the motor industry.</p> <p>David Grimshaw is Senior Lecturer in Information Systems at Cranfield School of Management and was previously at the University of Leeds and Warwick Business School, University of Warwick. He has wide teaching experience and has taught in Australia, Hong Kong, Malaysia, Portugal, Russia and Singapore. He has ten years' practical experience in information systems and as an independent consultant has advised many companies on strategic information systems planning and on geographical information systems.</p> <p>Philip Powell is Professor of Information Systems at Goldsmiths College, University of London. Prior to this he was Reader in Information Systems and ICAEW Academic Fellow in the Operational Research and Systems Group, and Director of the Information Systems Research Unit at Warwick Business School. Before becoming an academic he worked in insurance, accounting and computing. He has taught in Southampton, Australia and Portugal and held a number of other posts overseas.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 9,613円