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商品	説明	価格
Ethical Challenges in the Behavioral and Brain Sciences Case Studies and Commentaries【電子書籍】楽天Kobo電子書籍ストア	＜p＞In recent years, a growing number of scientific careers have been brought down by scientists' failure to satisfactorily confront ethical challenges. Scientists need to learn early on what constitutes acceptable ethical behavior in their professions. Ethical Challenges in the Behavioral and Brain Sciences encourages readers to engage in discussions of the diverse ethical dilemmas encountered by behavioral and brain scientists - allowing scientists to reflect on ethical issues before potentially confronting them. Each chapter is authored by a prominent scientist, who describes a dilemma, how it was resolved, and what the scientist would do differently if confronted with the situation again. Featuring commentary throughout and a culmination of opinions and experiences shared by leaders in the field, the goal of this book is not to provide 'correct' answers to real-world ethical dilemmas. Instead, authors pose the dilemmas, discuss their experiences and viewpoints on them, and speculate on alternative reactions to the issues.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,951円
Designing for Behavior Change Applying Psychology and Behavioral Economics【電子書籍】[ Stephen Wendel ] 楽天Kobo電子書籍ストア	＜p＞Designers and managers hope their products become essential for usersーintegrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral scienceーresearch that supports many productsーto help your users achieve their goals using your product.＜/p＞＜p＞In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.＜/p＞＜ul＞＜li＞Learn the three main strategies to help people change behavior＜/li＞＜li＞Identify behaviors your target audience seeks to changeーand obstacles that stand in their way＜/li＞＜li＞Develop effective designs that are enjoyable to use＜/li＞＜li＞Measure your product’s impact and learn ways to improve it＜/li＞＜li＞Combine behavioral science with data science to pinpoint problems and test potential solutions＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,080円
Understanding Newborn Behavior and Early Relationships The Newborn Behavioral Observations (NBO) System Handbook【電子書籍】[ J. Kevin Nugent Ph.D. ] 楽天Kobo電子書籍ストア	＜p＞Giving babies a "voice" helps parents understand their baby's unique strengths and needs. This observational tool and handbook, complete with beautiful four-color photographs by a Pulitzer prize-winning photographer, gives professionals a systematic way to help parents respond with confidence to their baby's individual needsーand build positive parent?professional relationships in the process. Flexible, easy to integrate into everyday practice, and based on more than 25 years of research, this system includes＜/p＞＜ul＞＜li＞＜strong＞A short, easy-to-use, interactive observational tool＜/strong＞. With the Newborn Behavioral Observations (NBO) system, professionals will have a structured set of 18 observations for infants from birth to approximately 3 months. Including parents as partners, professionals guide the observation, discuss the baby's abilities and behaviors with parents, encourage parent insights and questions, and suggest specific ways to support the child's development. (Appropriate use of the NBO tool in clinical practice requires training through the NBO training program.)＜/li＞＜li＞＜strong＞A complete guide to the NBO system＜/strong＞. Through realistic case studies, step-by-step how-to instructions, and color photos illustrating each NBO item, professionals will understand how to use the NBO effectively with a wide variety of families.＜/li＞＜li＞＜strong＞Invaluable professional guidance＜/strong＞. More than a tool, the handbook helps professionals improve their daily work with in-depth information on infant and parent development, cultural competence, premature and at-risk infants, family?centered care, and more.＜/li＞＜/ul＞＜p＞An essential resource from the co-author of the highly regarded ＜em＞Neonatal Behavioral Assessment Scale (NBAS)＜/em＞ and his colleagues, this system is just what clinicians in hospital, clinic, or home settings need to help new mothers and fathers get to know their baby, increase their confidence and competence as parents, and support their child's growth and development.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	6,938円
Behavioral Economics and Public Health【電子書籍】楽天Kobo電子書籍ストア	＜p＞Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? ＜em＞Behavioral Economics and Public Health＜/em＞ is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	11,916円
A Behavioral Theory of the Firm【電子書籍】[ Richard Michael Cyert ] 楽天Kobo電子書籍ストア	＜p＞The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.＜/p＞＜p＞Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.ーPrint ed.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	532円
Behavioral Ecology of the Eastern Red-backed Salamander 50 Years of Research【電子書籍】[ Robert G. Jaeger ] 楽天Kobo電子書籍ストア	＜p＞The small, terrestrial eastern red-backed salamander is abundant on many forest floors of northeastern North America. Dr. Robert Jaeger and many of his graduate students spent over 50 years studying this species in New York and Virginia, using ecological techniques in forests and behavioral experiments in laboratory chambers in an attempt to understand how this species interacts with other species in the forest and the components of its intra- and intersexual social behaviors. The competitive and social behaviors of this species are unusually complex for an amphibian. This species is highly aggressive towards other similar-size species where they cohabit in forests, often leading to very little geographic overlap between the species. The authors examine the fascinating behavioral traits of this species including social monogamy, mutual mate guarding, sexual coercion, inter-species communication, and conflict resolution.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	11,916円
Behavioral Data Analysis with R and Python【電子書籍】[ Florent Buisson ] 楽天Kobo電子書籍ストア	＜p＞Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.＜/p＞＜p＞Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.＜/p＞＜ul＞＜li＞Understand the specifics of behavioral data＜/li＞＜li＞Explore the differences between measurement and prediction＜/li＞＜li＞Learn how to clean and prepare behavioral data＜/li＞＜li＞Design and analyze experiments to drive optimal business decisions＜/li＞＜li＞Use behavioral data to understand and measure cause and effect＜/li＞＜li＞Segment customers in a transparent and insightful way＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,611円
What′s Behind the Research? Discovering Hidden Assumptions in the Behavioral Sciences【電子書籍】[ Brent D. Slife ] 楽天Kobo電子書籍ストア	＜p＞Aimed at facilitating critical theoretical thinking in the behavioral sciences, ＜strong＞What′s Behind the Research?＜/strong＞ explores the main assumptions that behavioral science theories are based on and offers some alternatives to these assumptions. The book begins with a review of the major theoretical approaches in the behavioral sciences (psychoanalysis, behaviorism, humanism, cognitivism, eclecticism, structuralism, and postmodernism) and examines which assumptions are made versus those that are overlooked in these theories. The next four chapters reveal and discuss the key assumptions of the theories (knowing, determinism, reductionism, and science) by tracing the intellectual history of these conceptions, followed by a presentation of contrasting options. The book concludes with an examination of possible ways to come to terms with some of the inadequacies in the assumptions of the behavioral sciences. Readers will find that this book will enable them to make better choices in doing their research and in critical theoretical thinking.＜/p＞＜p＞Praise for ＜strong＞What′s Behind the Research?＜/strong＞＜/p＞＜p＞"Slife and Williams present a compelling and potentially controversial look at the implicit underpinnings of behavioral research. The do an admirable job of specifically describing the ′embedded ideas′ of some of the most commonly accepted behavioral theories. . . . Well written, concise, and well thought out; arguments are made in readable fashion, suitable for scholar and nonscholar alike." --Choice＜/p＞＜p＞"The manuscript completely captivated me around the middle of Chapter 2 with ′Eclectic Theories,′ where I began reading with absorption in order to process ideas for myself, instead of reading on the surface to see what the author was about. Again and again I found myself pausing to contemplate provocative one-liners. . . . Throughout, the philosophical inquiry seems to me profound and enchanting, with an original and compelling synthesis." --Maria Arrigo, Psychology Graduate Student, Claremont Graduate School＜/p＞＜p＞"These authors have an uncanny ability of identifying, as they would say, ′hidden′ issues and assumptions that permeate the behavioral sciences. The arguments they marshall are most compelling and deserving of serious consideration by devoted professionals, students, or lay persons. Hopefully, with the publication of the book such consideration will at long last be realized." --Jeffrey P. Lindstrom, Fontbonne College, Missouri＜/p＞＜p＞"This book will stimulate more dialogue; it is long overdue. Thanks to the lucid writing style, sensible organization, and occasional recapitulations in the text, the book will also be accessible to advanced undergraduates and graduates. I plan to require the book in at least one of my courses." --Allan W. Wicker, Center for Organizational and Behavioral Science, The Claremont Graduate School＜/p＞＜p＞"This book is important for cultivating a view of behavioral sciences as something far more important than a collection of techniques for gathering and analyzing data. I would recommend it to my colleagues in educational psychology who teach psychological foundations." --Thomas A. Schwandt, School of Education, Indiana University＜/p＞＜p＞"To my mind, the finest feature of this book--at the level of a near miracle--is the author′s clear and engaging explanation of complex, subtle, and counter-intuitive ideas. This amazing pedagogical achievement should stand as an example to philosophers. I am also struck by the author′s affection for the reader. The prose is simple because the author wants to make a real connection with the reader; there is no feeling of condescension for the novice or the commercial market. It is a loving instead of a battering style of philosophical disclosure, which did not occur to the philosophical giants whose works the author mercifully interprets for the reader." --Maria Arrigo, Psychology Graduate Student, Claremont Graduate School＜/p＞＜p＞"Each chapter consistently follows a similar outline. Introductions and conclusions genuinely assist the reader, as do references back to earlier segments. Daily life examples bring the text to life. The book is designed to engage the reader. Addressing the root metaphor of each theory is effective. Most issues that concerned me wound up being addressed as I went along (which amazed me given such a short volume written to be understood by undergraduates)." --Constance T. Fischer, Department of Psychology, Duquesne University＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	11,464円
How to Have a Good Day Harness the Power of Behavioral Science to Transform Your Working Life【電子書籍】[ Caroline Webb ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞In ＜em＞How to Have a Good Day＜/em＞, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life.＜/strong＞＜/p＞＜p＞Advances in behavioral sciences are giving us an ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best. But it has not always been easy to see how to apply these insights in the real world--until now.＜/p＞＜p＞In ＜em＞How to Have a Good Day＜/em＞, Webb explains exactly how to apply this science to our daily tasks and routines. She translates three big scientific ideas into step-by-step guidance that shows us how to set better priorities, make our time go further, ace every interaction, be our smartest selves, strengthen our personal impact, be resilient to setbacks, and boost our energy and enjoyment. Through it all, Webb teaches us how to navigate the typical challenges of modern workplacesーfrom conflict with colleagues to dull meetings and overflowing inboxesーwith skill and ease.＜/p＞＜p＞Filled with stories of people who have used Webb’s insights to boost their job satisfaction and performance at work, ＜em＞How to Have a Good Day＜/em＞ is the book so many people wanted when they finished ＜em＞Nudge, Blink＜/em＞ and ＜em＞Thinking Fast and Slow＜/em＞ and were looking for practical ways to apply this fascinating science to their own lives and careers.＜/p＞＜p＞A remarkable and much-needed book, ＜em＞How to Have a Good Day＜/em＞ gives us the tools we need to have a lifetime of good days.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	748円
Network Psychometrics with R A Guide for Behavioral and Social Scientists【電子書籍】楽天Kobo電子書籍ストア	＜p＞A systematic, innovative introduction to the field of network analysis, ＜em＞Network Psychometrics with R: A Guide for Behavioral and Social Scientists＜/em＞ provides a comprehensive overview of and guide to both the theoretical foundations of network psychometrics as well as modelling techniques developed from this perspective.＜/p＞＜p＞Written by pioneers in the field, this textbook showcases cutting-edge methods in an easily accessible format, accompanied by problem sets and code. After working through this book, readers will be able to understand the theoretical foundations behind network modelling, infer network topology, and estimate network parameters from different sources of data. This book features an introduction on the statistical programming language R that guides readers on how to analyse network structures and their stability using R. While ＜em＞Network Psychometrics with R＜/em＞ is written in the context of social and behavioral science, the methods introduced in this book are widely applicable to data sets from related fields of study. Additionally, while the text is written in a non-technical manner, technical content is highlighted in textboxes for the interested reader.＜/p＞＜p＞Network Psychometrics with R is ideal for instructors and students of undergraduate and graduate level courses and workshops in the field of network psychometrics as well as established researchers looking to master new methods.＜/p＞＜p＞This book is accompanied by a companion website with resources for both students and lecturers.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	8,945円
Economic Biology and Behavioral Economics The Prophesy of Alfred Marshall【電子書籍】[ Gerald A. Cory Jr. ] 楽天Kobo電子書籍ストア	＜p＞＜em＞Economic Biology and Behavioral Economics: The Prophesy of Alfred Marshall＜/em＞ explores the prophesy of Alfred Marshall, the grand synthesizer of neoclassical economics, that the "Mecca of the economist lies in economic biology".＜/p＞＜p＞The book presents the proof of that prophesy through examination and establishment of the fundamental biological science necessary and then applying that science to the examination of current economic theory. In doing so, the book focuses primarily on the fundamentals of neoclassical economic theoryー which is the reigning theory and the general framework of which is taught as "science" in first courses in college economics. These courses are at best an idealization, if not an ideology, of the disciplineーpresented to fresh minds misleadingly as confirmed science. The book examines the bases and the history of these idealizations, points to the sources of their error from the biological perspective and suggests a path forward for the discipline. Through this process, the book demonstrates the power of the biological perspective anticipated by Marshall.＜/p＞＜p＞This book provides invaluable reading for anyone interested in the future of economics and economic theory, and particularly those interested in behavioral economics and neuroeconomics.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	7,343円
うつ病の反すう焦点化認知行動療法 / 原タイトル:RUMINATION-FOCUSED COGNITIVE-BEHAVIORAL THERAPY FOR DEPRESSION[本/雑誌] / エドワード・R・ワトキンス/著大野裕/監訳梅垣佑介/訳中川敦夫/訳ネオウィング楽天市場店	ご注文前に必ずご確認ください＜商品説明＞うつ病の発症・維持にかかわるものとして注目される「反すう思考(反復的な否定的思考)」だが、そのための治療法はこれまでほとんどなかった。本書は、認知行動療法の枠組みにもとづきつつ、「具体的思考」「没頭体験」「コンパッション」など、患者の情報処理スタイルに変容をもたらす方略をふんだんに盛り込んだ、反すう思考軽減のための治療マニュアルである。うつ病治療に新たな視点をもたらす、精神科臨床従事者必読の1冊。＜収録内容＞第1部反すう—精神病理とその治療(なぜ反すうを治療のターゲットにするのか反すうを理解する反すう焦点化認知行動療法の構成要素と基本的な考え方)第2部反すう焦点化認知行動療法(治療初期のアセスメント治療原理と目標設定反すうの機能分析ほか)第3部反すう焦点化認知行動療法の適用と拡大(反すう焦点化認知行動療法の事例:開始から終結まで反すう焦点化認知行動療法の応用)＜アーティスト／キャスト＞大野裕(演奏者)＜商品詳細＞商品番号：NEOBK-2869383Edowado R Wa Toki N Su / Cho Ono Hiroshi / Kanyaku Umegaki Yusuke / Yaku Nakagawa Atsuo / Yaku / Utsubyo No Hansu Shoten Ka Ninchi Kodo Ryoho / Hara Title : RUMINATION - FOCUSED COGNITIVE - BEHAVIORAL THERAPY for DEPRESSIONメディア：本/雑誌重量：470g発売日：2023/06JAN：9784753312191うつ病の反すう焦点化認知行動療法 / 原タイトル:RUMINATION-FOCUSED COGNITIVE-BEHAVIORAL THERAPY FOR DEPRESSION[本/雑誌] / エドワード・R・ワトキンス/著大野裕/監訳梅垣佑介/訳中川敦夫/訳2023/06発売	7,150円
不當行為：行為經濟學之父教?更聰明的思考 Misbehaving: The Making of Behavioral Economics【電子書籍】[ 理??塞勒 ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞過去30年間，經濟學界最重大的一場革命！＜br /＞行為經濟學之父、呼聲最高的諾貝爾經濟學獎候選人，重量級代表作！＜/strong＞＜/p＞＜p＞＜strong＞「當代最懶惰也最不凡的經濟學奇才！」──《快思慢想》作者丹尼爾?康納曼＜/strong＞＜/p＞＜p＞＜strong＞「如果我必須跟一位當代天才困在電梯裡，我會選擇塞勒。」──《異數》作者麥爾坎．葛拉威爾＜/strong＞＜/p＞＜p＞「塞勒博士研究人類行為四十餘年，在過去五年?，操盤績效?敗99%同類基金，不景氣中逆勢増長至37億美元！」──彭博新聞社＜/p＞＜p＞★美國亞馬遜、《紐約時報》暢銷書排行榜冠軍＜br /＞ ★《經濟學人》年度選書＜br /＞ ★《金融時報》、麥肯錫年度最具影響力6本書之一＜br /＞ ★諾貝爾經濟學獎得主丹尼爾?康納曼、羅伯?席勒共同推薦＜br /＞ ★台大經濟系副教授馮勃翰審定＜/p＞＜p＞＜strong＞人類會做出不符經濟學預測的行為？＜br /＞當我們談到經濟時，真該把自己擺進算式裡！＜/strong＞＜/p＞＜p＞行為經濟學無所不在，諸如國家政策、企業管理，以及?超商要不要買「第二件半價」等思考模式，皆與這門學科有密不可分的關係。英美各國政府、世界頂尖大學、金融界已將行為經濟學應用在政策執行與規畫管理上。＜/p＞＜p＞傳統經濟學假設經濟人是理性的，以追求最大利益為前提，但是行為經濟學之父塞勒博士指出，人類並非完全理性，我們不如愛因斯坦聰明，也沒有苦行僧的自制力，而是有熱情有偏見有衝動的人類。我們會在發薪日去大血?，還會因為股市短期獲利而影響判斷，所做的決定反而與經濟學家假設的標準性模型相去甚遠，更有甚者，這種不合理行為會造成嚴重的後果。因此，經濟的核心是人──可預測卻易犯錯的個人，我們需要的是以真實人類為主體的經濟模型，才能?助個人、企業，以及政府做出更好的決定。　＜/p＞＜p＞本書行文幽默風趣，塞勒博士的研究貼合現實，能?引導讀者在日趨複雜難?的世界中做出更聰明的決定，並且將行為經濟學應用在生活各個層面中，包括理財、購物、投資等，將會徹底改變讀者對經濟學、自己，以及整個世界的看法。＜/p＞＜p＞＜strong＞我們?一天都在應用行為經濟學：＜/strong＞＜/p＞＜p＞?300元購入的紅酒現増?為3,000元，收藏家不願賣出，只偶爾開一瓶來喝，也不想花3,000元買酒。為何他寧願喝現?3,000元的酒，卻不想花同樣金額買酒或賣掉原先的收藏？＜br /＞ → 這就是「機會成本」。無論喝掉藏酒或買新酒，機會成本是一樣的，可是一般人很難在機會成本和掏出現金之間畫上等號。放棄賣出賺錢的機會，感覺不像從皮夾裡拿出錢來那麼難受，相較於親手奉上實實在在的現金，機會成本既模糊又抽象。＜/p＞＜p＞?黎?雅願意開十分鐘的車去買原為500元，折價後少100元的鬧鐘，卻不願意為了定價5萬元的電視機，開十分鐘的車買折價100元的同樣商品。＜br /＞ →儘管這十分鐘都價?100元，但是我們較願意為了定價500元的鬧鐘多?一?，正是因為電視機省下的錢算不上是「最小可覺差異」。一般人對於獲得和損失皆呈現敏感度遞減，面對獲得，我們抱持著風險規避態度，面對損失，卻抱持風險偏好態度。＜/p＞＜p＞?文斯付了3萬元的室?網球場會員費，他罹患網球肘後依然忍痛繼續打了三個月，只因不想浪費已?的會員費，直到疼痛變得完全無法忍受才決定放棄。＜br /＞ →繼續打球對財務有助益?？或只是覺得「浪費錢」而有罪惡感？傳統經濟學家認為應該忽略?沒成本，偏偏人們無法忘懷。如果花錢買了卻沒用，感覺很像實際損失那些錢。我們應該要知道忽略?沒成本是完全符合理性，甚至是必要的。＜/p＞＜p＞?學校在數學大考前五天傳簡訊通知家長，此作法提升數學測驗成績的程度相當於額外多上一個月的課。家長與學生們都?他們希望該作法能持續下去，顯然他們挺樂意被輕輕推一把。＜br /＞ →「推力」是吸引我們注意力和影響行為環境的某些小功能。人會犯下可預測的錯誤，如果我們能?預期這些錯誤，就能先想?法以減少錯誤發生，或提醒人們可能會忽略的事情，發簡訊就是方法之一。＜/p＞＜p＞＜strong＞【各界熱烈推薦】＜/strong＞＜/p＞＜p＞塞勒不僅是開創行為經濟學的創意天才，也是很有趣的?故事高手，他的所有天分都在這本書中發揮得淋漓盡致。＜br /＞＜strong＞──諾貝爾經濟學獎得主、《快思慢想》作者丹尼爾? 康納曼＜/strong＞＜/p＞＜p＞過去30年間，經濟學界發生一場最重大的革命，塞勒正是這場革命的中心人物。在這本迷人的傑作中，他舉出行為經濟學的例證，解釋學界抗拒的原因。拿起來品讀就對了！本書是這門新興刺激經濟學的最佳指南。＜br /＞＜strong＞──諾貝爾經濟學獎得主、《金融與美好社會》作者羅伯?席勒＜/strong＞＜/p＞＜p＞本書必然成為經典！塞勒如今已是經濟思想史上的一號人物，可謂前無古人......確實顛覆出新局......種種?利觀察激發出最遠大的真知灼見，簡直該獲頒奧運金牌。＜br /＞＜strong＞──《新漫遊者評論》，哈佛大學法學院教授，與本書作者合著《推力》凱斯．桑思汀＜/strong＞＜/p＞＜p＞本書精采道出塞勒如何把對判斷與行為的觀察跟經濟學鎔鑄於一爐，並呈現這些研究方法的箇中價?。＜br /＞＜strong＞──《自然》雜誌＜/strong＞＜/p＞＜p＞對行為經濟學?來發展的慧黠探討，稍帶顛覆意味……引人入勝，相當發人深省。＜br /＞＜strong＞──《紐約時報》，哥倫比亞大學商學院財務經濟學兼任教授強納森．肯尼＜/strong＞＜/p＞＜p＞讀來非常享受......精采例子俯拾皆是......在理論與實務預測方面，早該把思維從「經濟」改為「人」。＜br /＞＜strong＞──《華爾街日報》，社會心理學家 ?蘿．塔芙瑞斯＜/strong＞＜/p＞＜p＞塞勒在本書以冷冷的幽默感闡述他所掀起的經濟學革命，簡單?明箇中關鍵概念，時而挑戰既有看法。＜br /＞＜strong＞──《芝加哥論壇報》＜/strong＞＜/p＞＜p＞奇特而有趣。奇特之處在於，多數教授寫不出這樣好玩而切身的好書；有趣之處在於，書中?容不只道出塞勒的職涯?程，也呈現行為經濟學的思維理路──這門學科是探討活生生的真人，不像傳統經濟學理論是預設人會理性的謀求最大利益。＜br /＞＜strong＞──《魔球》《大賣空》作者麥可．路易士＜/strong＞＜/p＞＜p＞社會科學領域的大膽聰明之作，妥善呈現這個重要的思維變革，一般讀者也能讀得興味?然......一本處理重要主題的傑作。＜br /＞＜strong＞──《泰晤士報》，丹尼爾．芬克斯坦＜/strong＞＜/p＞＜p＞先前並無書籍闡述此一主題的發展?程，塞勒教授堪稱先驅，憑本書補足現有缺口。＜br /＞＜strong＞──《獨立報》＜/strong＞＜/p＞＜p＞令人不忍釋卷......小?般的發展紀實，充斥英雄與惡徒、勝利與災難、衝突與友誼......塞勒才華洋溢，抱持無盡的求知欲，講究實證精神，關注公?福祉。＜br /＞＜strong＞──《衛報》＜/strong＞＜/p＞＜p＞我希望所有商界人士都購買本書，這本書實在太好了！＜br /＞＜strong＞──英國奧美集團副總裁羅里?塞瑟蘭＜/strong＞＜/p＞＜p＞本書道出現代經濟學裡幾個最重要洞見的背後故事。如果我必須跟一位當代天才困在電梯裡，我會選擇塞勒。＜br /＞＜strong＞──《異數》作者麥爾坎．葛拉威爾＜/strong＞＜/p＞＜p＞塞勒不只是行為經濟學的奠基者，還是擅長觀察的?書人，下筆幽默而風趣。找個位子，倒杯好酒，且聽塞勒??道出他是如何讓經濟學界不得不承認人腦的影響。＜br /＞＜strong＞──史丹佛大學商學院組織行為學教授?《讓創意更有黏性》作者奇普．希思＜/strong＞＜/p＞＜p＞把行為經濟學闡述得精采生動，寫得極好。＜br /＞＜strong＞──普立茲獎得主大衛．魏瑟＜/strong＞＜/p＞＜p＞饒富趣味......精采道出傳統經濟學與金融理論的缺點。＜br /＞＜strong＞──CFA特許財務分析師協會羅納徳．莫伊＜/strong＞＜/p＞＜p＞本書跟刻板老調大相逕庭。塞勒與同仁的研究發現無法整理為一條討喜公式，原因是這些發現關乎混亂的真人，但是本書讓人不得不同意，當談到經濟學的時候，我們真該把自己也擺進算式裡。＜br /＞＜strong＞──《君子》雜誌＜/strong＞＜/p＞＜p＞塞勒寫下了行為經濟學的聖經。本書引人入勝，?容廣泛全面，描述他如何投身論戰並大舉獲致成功，最終讓經濟學界不得不承認人類會做出不符合經濟學預測的行為。＜br /＞＜strong＞──《展望》雜誌＜/strong＞＜/p＞＜p＞結合個人自傳與學門?史，講述塞勒如何從博士班即著迷一個現象：經濟學模型的預測是一回事，一般人的行為卻是?一回事。＜br /＞＜strong＞──《今日管理》雜誌＜/strong＞＜/p＞＜p＞＜strong＞【作者簡介】＜/strong＞＜/p＞＜p＞＜strong＞理??塞勒　Richard H. Thaler＜/strong＞＜/p＞＜p＞羅徹斯特大學画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,268円
New Perspectives on Industrial Organization With Contributions from Behavioral Economics and Game Theory【電子書籍】[ Victor J. Tremblay ] 楽天Kobo電子書籍ストア	＜p＞This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization.＜/p＞＜p＞A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrialorganization.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	7,900円
Naturalistic Developmental Behavioral Interventions for Autism Spectrum Disorder【電子書籍】楽天Kobo電子書籍ストア	＜p＞Rooted in both ABA and developmental theory, Naturalistic Developmental Behavioral Interventions (NDBI) are some of today's most effective, evidence-based, and widely used interventions for autism spectrum disorder. Prepare tomorrow's autism professionals for success in the field with this graduate-level textbook, the first comprehensive introduction to the principles and practices of NDBI.＜/p＞＜p＞Future professionals will start with a clear and detailed overview of NDBI, examining how these approaches use natural environments and personal interests to motivate the child and bring about lasting improvements in skills and behavior. Then they'll explore the foundational principles of NDBI, take an in-depth look at the most successful NDBI models, and learn how to use specific NDBI strategies to improve child outcomes.＜/p＞＜p＞＜strong＞Prepare future professionals to:＜/strong＞＜/p＞＜ul＞＜li＞Identify quality indicators of NDBI programs＜/li＞＜li＞Understand how proven NDBI models, including Pivotal Response Treatment, Early Start Denver, Enhanced Milieu Teaching, and Project ImPACT fit in the NDBI framework＜/li＞＜li＞Select meaningful skills to teach children within their natural environment＜/li＞＜li＞Write measurable and attainable goals across developmental domains＜/li＞＜li＞Empower parents to use NDBI strategies during everyday interactions with their children＜/li＞＜li＞Use NDBI strategies to support children in inclusive environments＜/li＞＜li＞Enhance children's communication skills, social competence, and play skills＜/li＞＜li＞Support positive behavior and self-regulation using an NDBI framework＜/li＞＜li＞Work NDBI strategies into school-based activities and lessons＜/li＞＜/ul＞＜p＞＜strong＞COMPANION MATERIALS:＜/strong＞ Enhance your instruction with downloadable versions of the datasheets and other forms, sample syllabi to help you integrate this book into your course, PowerPoint decks that summarize key takeaways from the chapters to guide lectures, and a 158-question multiple-choice test bank to help you build course assessments and quizzes.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	8,006円
Good Ethics and Bad Choices The Relevance of Behavioral Economics for Medical Ethics【電子書籍】[ Jennifer S. Blumenthal-Barby ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields.＜/strong＞＜/p＞＜p＞Bioethicists have long argued for rational persuasion to help patients with medical decisions. But the findings of behavioral economicsーpopularized in Thaler and Sunstein’s Nudge and other booksーshow that arguments depending on rational thinking are unlikely to be successful and even that the idea of purely rational persuasion may be a fiction. In ＜em＞Good Ethics and Bad Choices＜/em＞, Jennifer Blumenthal-Barby examines how behavioral economics challenges some of the most fundamental tenets of medical ethics. She not only integrates the latest research from both fields but also provides examples of how physicians apply concepts of behavioral economics in practice.＜br /＞ Blumenthal-Barby analyzes ethical issues raised by “nudging” patient decision making and argues that the practice can improve patient decisions, prevent harm, and perhaps enhance autonomy. She then offers a more detailed ethical analysis of further questions that arise, including whether nudging amounts to manipulation, to what extent and at what point these techniques should be used, when and how their use would be wrong, and whether transparency about their use is required. She provides a snapshot of nudging “in the weeds,” reporting on practices she observed in clinical settings including psychiatry, pediatric critical care, and oncology. Warning that there is no “single, simple account of the ethics of nudging,” Blumenthal-Barby offers a qualified defense, arguing that a nudge can be justified in part by the extent to which it makes patients better off.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,806円
The Mental Health Workbook: A Practical Guide To Cognitive Behavioral Therapy (CBT), DBT & ACT for Overcoming Social Anxiety, Panic Attacks, Depression, Phobias & Addictions【電子書籍】[ WESLEY ARMSTRONG ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Discover How You Can Overcome Your Mental Illnesses Naturally, Without The Need For Pills Or Pharmaceutical Drugs!＜/strong＞＜/p＞＜p＞＜em＞Do you suffer from mental health issues?＜/em＞＜/p＞＜p＞＜em＞Do you want a holistic & natural blueprint to overcome your mental health struggles?＜/em＞＜/p＞＜p＞＜em＞Do you want a practical guide to becoming the happiest, healthiest version of yourself?＜/em＞＜/p＞＜p＞Since you're reading this, I'm guessing you answered yes to one or more of those questions, or someone you love & care for profoundly is currently suffering, and you want to learn how you can help.＜/p＞＜p＞Well, luckily, this isn't another book full of endless theory that takes 100 pages to get to the practical advice that will actually help you.＜/p＞＜p＞Instead, I have written this with the focus solely on offering practical teachings, techniques & methods that you can start applying today to help improve your mental health.＜/p＞＜p＞Of course, the theory is covered, but it's done so in a way to help you to understand what you need to and then begin your supercharged healing journey.＜/p＞＜p＞You and everyone around you deserves to be happy, healthy & strong, and that is why I wrote this book - to help as many people as possible access the happiness that is their birthright & begin their healing journey to improved mental health.＜/p＞＜p＞Don't waste any more time. Start your journey today - You'll thank yourself later.＜/p＞＜p＞Here is a tiny preview of what's inside…＜/p＞＜ul＞＜li＞＜strong＞The BEST 10 Minute Daily Practice To Rapidly Reduce Your Anxiety At The Start Of EVERY Day!＜/strong＞＜/li＞＜li＞The Almost Unknown Healing Power Of Breathwork And Cold Therapy For Obliterating Your Anxiety＜/li＞＜li＞＜strong＞Why Your Diet & Lifestyle Plays A Critical Role In Your Journey Of Overcoming Your Anxiety Disorder＜/strong＞＜/li＞＜li＞What 'Spiritual Greats' Like The Buddha Can Teach You About Healing Your Anxiety (Without Having To Be Religious Or Spiritual, If You Don't Want To Be!)＜/li＞＜li＞＜strong＞How You Can Get Back To Enjoying Your Life & What Really Matters To You Without Anxiety Always Getting In The Way＜/strong＞＜/li＞＜li＞The Wildly Effective, Yet Surprisingly Simple, Method For Stopping Panic Attacks In Their Traps (And 5 Ways To Reduce Their Frequency!)＜/li＞＜li＞＜strong＞Long-Term Strategies To Help You Reduce & Overcome Your Anxiety Once And For All, NOT Just For A Few Weeks＜/strong＞＜/li＞＜li＞How To Find A Therapist Best Suited To Your Needs & One That Will Actually Help You! (If You Need One, Of Course!)＜/li＞＜li＞＜strong＞The 1 Life-Changing Piece Of Advice To Help Make Your New Anxiety-Free Lifestyle Stick, And What To Do When The Anxiety Comes Back＜/strong＞＜/li＞＜li＞Why Has CBT Become So Popular? A Practical Look At Cognitive Behavioral Therapy & 3 Ways It Can Help You Overcome Your Anxiety, OCD, Depression & More!＜/li＞＜li＞＜strong＞7 Simple, Yet Wildly Effective, Techniques To Reduce The Severity Of Your Depression & Anxiety TODAY!＜/strong＞＜/li＞＜li＞How 1 Simple Practice Take Takes As Little As 5 Minutes Per Day Could Rapidly Reduce Your Anxiety＜/li＞＜li＞＜strong＞How Procrastination Is Linked To Mental Health & How You Can Easily Overcome Procrastination With This 1 Method＜/strong＞＜/li＞＜li＞3 Must-Know Strategies For Breaking Your Bad Habits, And Building Habits That Support A Healthy, Happy Lifestyle＜/li＞＜/ul＞＜p＞＜em＞...And SO Much More!＜/em＞＜/p＞＜p＞＜strong＞So, If You Want Exact Techniques, Practices & A Roadmap To Your Happiest, Healthiest & Most Loving Version Of You, Then Scroll Up And Click "Add To Cart."＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,400円
行為失控：為什麼人們會忍不住做壞事？法律管不住的人性密碼 The Behavioral Code: The Hidden Ways the Law Makes Us Better . . . or Worse【電子書籍】[ 班哲明．凡魯吉 ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞我們如何為複雜的世界制定正確的規則？＜/strong＞＜/p＞＜p＞權威法學專家X社會行為學家傾力執筆，一本為「懷疑時代」而生的扛鼎之作！＜/p＞＜p＞入圍2022年法律研究及犯罪學類專業與學術卓越獎、美國律師協會銀法槌獎！＜/p＞＜p＞＜strong＞許多犯人出獄之後很快再犯，「懲罰」是解決問題的最佳手段?？＜/strong＞＜/p＞＜p＞＜strong＞很多人相信「亂世要用重典」，但就算輕罪重罰，嚇阻作用也只有2%？＜/strong＞＜/p＞＜p＞＜strong＞「買車票抽大獎」比起「高額罰款」，更能遏止逃票的行為？＜/strong＞＜/p＞＜p＞＜strong＞不用罰錢，只要用惱人的「警報聲」就能讓人們乖乖?上安全帶？＜/strong＞＜/p＞＜p＞＜strong＞新冠肺炎肆虐，想要防疫成功，政府要先了解人們的「行為密碼」？＜/strong＞＜/p＞＜p＞從小到大，我們總是習慣「棒子與紅蘿蔔」的獎懲機制，而這套賞罰分明的規則也體現在法律上，規範著我們的生活。但為什麼人人都知道犯法要付出代價，酒駕肇事仍舊頻繁、暴力事件層出不窮、毒品犯罪防不勝防？＜/p＞＜p＞研究顯示，一旦法條的設計違背人類的認知與行為模式，不僅難以有效遏止犯罪，還可能導致治安惡化。因為比起理性思考，人類更傾向透過「直覺」來理解法律。無所不在的宣傳海報、洗腦口號，比起客觀和邏輯，更容易深入人的潛意識，從本質上改變我們的思考模式。惟有從犯罪的「動機」出發，並著重「行為」本身，才能真正防微杜漸、解決問題。＜/p＞＜p＞《行為失控》結合法學專業與行為科學分析，提出解決社會問題的6個有效途徑，以及3個改變人們行為模式的改革方向，對執法過當、貪?、竊盜、販毒、性侵、殺人等犯罪議題進行思辨，不論?是否相信法律，這本書都能?助我們洞悉人性本質，保護自己，並打造更理想的社會。＜/p＞＜p＞＜strong＞名人推薦：＜/strong＞＜/p＞＜p＞【哲學?蛋?腦?】＜strong＞朱家安＜/strong＞＜/p＞＜p＞【中央研究院法律學研究所特聘研究員兼所長】＜strong＞李建良＜/strong＞＜/p＞＜p＞【國立中正大學犯罪防治學系?研究所教授/系主任兼所長】＜strong＞馬躍中＜/strong＞＜/p＞＜p＞【國立政治大學法學院院長】＜strong＞許政賢＜/strong＞＜/p＞＜p＞強力推薦！＜/p＞＜p＞作者介紹?＜/p＞＜p＞＜strong＞班哲明．凡魯吉**Benjamin van Rooij＜/strong＞＜/p＞＜p＞法律及社會學教授，阿姆斯特丹法律學院研究主任、爾灣加州大學法律全球教授。他的學術成就曾被《紐約時報》、《國會山報》、美國國家公共廣播電台及《赫芬頓郵報》等知名媒體廣泛報導，並獲得歐洲研究協會頒發的200萬歐元補助金。＜/p＞＜p＞＜strong＞亞當．范恩**Adam Fine＜/strong＞＜/p＞＜p＞心理社會行為學家，亞利桑那州立大學犯罪學及刑事司法學系以及法律和行為科學學系的助理教授。他的研究成果?獲專業肯定，並得到美國司法部及美國心理學基金會願景補助金贊助。作品逾四十部，常見於頂尖的心理學、法律、發展心理學、公共政策、犯罪學及刑事司法期刊。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,333円
Behavioral Decision Theory Psychological and Mathematical Descriptions of Human Choice Behavior【電子書籍】[ Kazuhisa Takemura ] 楽天Kobo電子書籍ストア	＜p＞This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systemsーsuch as those associated with the utility theory widely used in economicsーhave been established.＜/p＞＜p＞The utility theory is often limited to qualitative knowledge;however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	17,016円
Overcoming Alcohol Use Problems A Cognitive-Behavioral Treatment Program【電子書籍】[ Elizabeth E. Epstein ] 楽天Kobo電子書籍ストア	＜p＞Problems with alcohol use are common and often occur with other psychological and social problems as well. Left untreated, alcohol use disorder can have significant impact on a person's functioning, health, and relationships. This cognitive-behavioral treatment has been scientifically proven to help individuals achieve and maintain abstinence. The treatment protocol has been developed with the benefit of each author's 25+ years of clinical experience in treating substance abusers; it is user-friendly and easy to deliver in a clinically meaningful way. Rooted in the client's individualized assessment and life context, the program can be tailored to gender-specific issues and personal needs. The 12-session program is comprised of interventions to help the client stop drinking and prevent relapse. The client becomes aware of his or her drinking patterns and triggers through self-recording. Each session involves skill training and anticipating high-risk situations. The client learns how to manage triggers, deal with urges to drink, rearrange behavioral consequences, challenge alcohol-related thoughts and refuse drinks. Additional treatment components include managing anxiety and depression, building social support, assertiveness training, anger management, and problem solving. This therapist guide provides detailed instructions for conducting each session, sample dialogues, and completed examples of forms. Introductory chapters offer important background information, a discussion of clinical issues, and recommendations for assessment and determining the level of care. The corresponding workbook allows the client to follow along with the information prsented in session and includes forms for homework. Overcoming alcohol problems is an attainable goal with this effective and comprehensive program. Treatments＜em＞ThatWork＜/em＞? represents the gold standard of behavioral healthcare interventions! BL All programs have been rigorously tested in clinical trials and are backed by years of research BL A prestigious scientific advisory board, led by series Editor-In-Chief David H. Barlow, reviews and evaluates each intervention to ensure that it meets the highest standard of evidence so you can be confident that you are using the most effective treatment available to date BL Our books are reliable and effective and make it easy for you to provide your clients with the best care available BL Our corresponding workbooks contain psychoeducational information, forms and worksheets, and homework assignments to keep clients engaged and motivated BL A companion website (www.oup.com/us/ttw) offers downloadable clinical tools and helpful resources BL Continuing Education (CE) Credits are now available on select titles in collaboration with PsychoEducational Resources, Inc. (PER)＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	7,150円
Escaping from Bad Decisions A Behavioral Decision-Theoretic Perspective【電子書籍】[ Kazuhisa Takemura ] 楽天Kobo電子書籍ストア	＜p＞＜em＞Escaping from Bad Decisions＜/em＞ presents a modern conceptual and mathematical framework of the decision-making process. By interpreting ordinal utility theory as normative analysis examined in view of rationality, it shows how decision-making under certainty, risk, and uncertainty can be better understood. It provides a critical examination of psychological models in multi-attribute decision-making, and evaluates the constitutive elements of "good" and "bad" decisions. Multi-attribute decision-making is analysed descriptively, based on the psychological model of decision-making and computer simulations of decision strategies. Finally, prescriptive examinations of multi-attribute decision-making are performed, supporting the argument that decision-making from a pluralistic perspective creates results that can help "escape" from bad decisions.＜/p＞＜p＞This book will be of particular interest to graduate students and early career researchers in economics, decision-theory, behavioral economics, experimental economics, psychology, cognitive sciences, and decision neurosciences.＜/p＞＜ul＞＜li＞Provides a comprehensive background to the phenomena of bad decisions, considered in their economic, psychological and cognitive aspects＜/li＞＜li＞Reinterprets existing theories and phenomena and proposes a new overview of decision behaviors by integrating mathematical and psychological perspectives＜/li＞＜li＞Adapts model-based techniques, such as mathematical model based functional magnetic resonance imaging (fMRI) using mathematical models of the decision process＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	14,830円
Behavioral Genetics of the Fly (Drosophila Melanogaster)【電子書籍】楽天Kobo電子書籍ストア	＜p＞The common fruit fly - Drosophila melanogaster - has been the subject of genetics research since the early twentieth century. The complete genomic sequence of Drosophila was published in 2000 and it is still the model organism par excellence for the experimental study of biological phenomena and processes. It is also by far the best model for studying gene function in mammals, including humans. Presenting state-of-the-art studies on the behaviour of Drosophila, this volume discusses normal and pathological models of neurobehavioral disorders and encompasses the specialised methods that have been used, from anatomical, histological, immunohistological and neurophysiological to genomic, genetic and behavioural assays. A comprehensive and thorough reference, this volume is a valuable resource for students and researchers alike across several disciplines of life sciences, including behavioral genetics, neurogenetics, behavioral neuroscience, molecular biology, evolutionary biology and population biology.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	18,053円
Mental Toughness, Cognitive Behavioral Therapy, Anger Management Develop Unbeatable Mind as a Navy Seal, Willpower to Achieve Anything, Mind Hacking, Self Confidence and Influence People.【電子書籍】[ Tony Bennis ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Mental Toughness, Cognitive Behavioral Therapy, Anger Management: 3 books in 1!＜/strong＞＜/p＞＜p＞＜strong＞Mental Toughness:＜/strong＞＜/p＞＜p＞If all you want to do is read a summary and get the point, the phrase is “Mental Toughness.” Focusing on figures such as Jocko Willink, David Goggins, and Musashi, learn what moves great warriors, athletes, coaches, and thinkers to make the tough decisions and apply it to your life. With informative lessons, ＜strong＞actionable steps＜/strong＞, and reflective chapters this book delivers:＜/p＞＜p＞● Analysis of famous figures and their method＜/p＞＜p＞● 30 Days of inspiration＜/p＞＜p＞● Guide to growth＜/p＞＜p＞● Quotes to guide you through your day＜/p＞＜p＞● Actionable exercises that build your grit＜/p＞＜p＞● Lessons on life and decision making＜/p＞＜p＞＜strong＞Cognitive Behavioral Therapy:＜/strong＞＜/p＞＜p＞The power to ＜strong＞change your life＜/strong＞ is within your own mind. This book will teach you how to observe your thoughts and change them. It will give you the tools you need to make real, meaningful change, right away.＜/p＞＜p＞Regardless of what you struggle with, a better life is possible. All you need to do is take the first step toward helping yourself: buying this book. With this book, you can start a journey toward self-acceptance and self-love that can make you feel better each and every day.＜/p＞＜p＞Learn the background of cognitive behavioral therapy and what makes it unique and special.＜/p＞＜p＞Develop an understanding of the way your mind works. Learn the way that thoughts help determine your emotions and behaviors.＜/p＞＜p＞Explore the “four factor model” of behavior, which is a tool that will help you change your life.＜/p＞＜p＞Track the automatic thoughts that cause you pain and lead to behaviors that you regret.＜/p＞＜p＞Learn to change your thoughts and make them more accurate and beneficial to the things you want to do in life.＜/p＞＜p＞Track cognitive distortions and learn to stop them in your own life.＜/p＞＜p＞Regulate your emotions and tolerate distress, even in the worst situations.＜/p＞＜p＞Learn to get stuff done even if you don’t feel like it.＜/p＞＜p＞Develop organizational skills and the ability to plan your life.＜/p＞＜p＞Solve problems and develop skills of resilience＜/p＞＜p＞Learn mindfulness and how to be in the present＜/p＞＜p＞Improve your relationships with other people.＜/p＞＜p＞Conquer your fears through exposure therapy＜/p＞＜p＞And more!＜/p＞＜p＞＜strong＞Anger Management:＜/strong＞＜/p＞＜p＞This book will help you to understand anger, guide you to identify your triggers of anger, and learn how to manage it. Managing anger can be very complicated if one does not have the right guidelines. To that end, this book uses a simple language to explain the helpful and unhelpful forms of anger. It also describes the steps that you can use to manage it.＜/p＞＜p＞Inside, you will find:＜/p＞＜p＞The definition of anger;＜/p＞＜p＞An expression of anger;＜/p＞＜p＞Understanding anger and smart anger;＜/p＞＜p＞The causes, signs, and symptoms of anger;＜/p＞＜p＞What is unmanaged anger;＜/p＞＜p＞The cost of anger;＜/p＞＜p＞Anger and mental health;＜/p＞＜p＞The choice to manage anger;＜/p＞＜p＞Steps to managing anger effectively;＜/p＞＜p＞Anger management and communication;＜/p＞＜p＞Selecting a good anger management program;＜/p＞＜p＞The use of anger management techniques;＜/p＞＜p＞Relapses and medication.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	550円
Positive CBT Individual and Group Treatment Protocols for Positive Cognitive Behavioral Therapy【電子書籍】[ Fredrike Bannink ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Positive CBT integrates positive psychology and solution-focused brief therapy within a cognitive-behavioral framework. It focuses on building what's right, not on reducing what is wrong.＜/strong＞＜/p＞＜ul＞＜li＞Learn about the evidence-base for positive CBT＜/li＞＜li＞Teach clients what works for them with the treatment protocols＜/li＞＜li＞Download client workbooks＜/li＞＜/ul＞＜p＞＜strong＞More about the book＜/strong＞＜/p＞＜p＞Positive CBT integrates positive psychology and solution-focused brief therapy within a cognitive-behavioral framework. It focuses not on reducing what is wrong, but on building what is right. This fourth wave of CBT, developed by Fredrike Bannink, is now being applied worldwide for various psychological disorders. After an introductory chapter exploring the three approaches incorporated in positive CBT, the research into the individual treatment protocol for use with clients with depression by Nicole Geschwind and her colleagues at Maastricht University is presented.＜/p＞＜p＞The two 8-session treatment protocols provide practitioners with a step-by-step guide on how to apply positive CBT with individual clients and groups. This approach goes beyond simply symptom reduction and instead focuses on the client's desired future, on finding exceptions to problems and identifying competencies. Topics such as self-compassion, optimism, gratitude, and behavior maintenance are explored.＜/p＞＜p＞In addition to the protocols, two workbooks for clients are available online for download by practitioners. The materials for this book can be downloaded from the Hogrefe website after registration＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	6,400円
慢性疼痛の治療:患者さん用ワークブック認知行動療法によるアプローチ / 原タイトル:Managing Chronic Pain A Cognitive‐Behavioral Therapy Approach Workbook[本/雑誌] (単行本・ムック) / ジョン・D・オーティス/著伊豫雅臣/監訳清水栄司/監訳ネオウィング楽天市場店	ご注文前に必ずご確認ください＜商品説明＞＜商品詳細＞商品番号：NEOBK-980964John D O Tea Su / Cho Iyo Masaomi / Kanyaku Shimizu Eiji / Kanyaku / Mansei Totsu No Chiryo : Kanja Sanyo Workbook Ninchi Kodo Ryoho Niyoru Approach / Original Title: Managing Chronic Pain a Cognitive Behavioral Therapy Approach Workbookメディア：本/雑誌重量：274g発売日：2011/07JAN：9784791107780慢性疼痛の治療:患者さん用ワークブック認知行動療法によるアプローチ / 原タイトル:Managing Chronic Pain A Cognitive‐Behavioral Therapy Approach Workbook[本/雑誌] (単行本・ムック) / ジョン・D・オーティス/著伊豫雅臣/監訳清水栄司/監訳2011/07発売	1,650円
成人アスペルガー症候群の認知行動療法 / 原タイトル:Cognitive‐Behavioral Therapy for Adult Asperger Syndrome[本/雑誌] (単行本・ムック) / ヴァレリー・L・ガウス/著伊藤絵美/監訳吉村由未/訳荒井まゆみ/訳ネオウィング楽天市場店	ご注文前に必ずご確認ください＜商品説明＞人間関係がうまくいかず、生きづらさを感じ、孤立してしまうアスペルガー症候群を持つ大人たち。本書は、成人のアスペルガー症候群に対してCBTを中心とする援助を提供するための包括的なガイドブックである。＜収録内容＞第1章成人におけるアスペルガー症候群の定義第2章成人のアスペルガー症候群のメンタルヘルスに関する問題のケースフォーミュレーション第3章初期のアセスメント第4章個々の患者に合わせたケースフォーミュレーションと治療計画第5章心理教育と治療に向けてのオリエンテーション第6章介入:アスペルガー症候群の中核的問題へのコーピングスキルを増やす第7章アスペルガー症候群に併存するメンタルヘルスの諸問題に対する介入第8章補助的な治療、および他の専門家との連携第9章治療における諸問題と、その対処方法について第10章治療の終結と展望＜アーティスト／キャスト＞荒井まゆみ(演奏者)　伊藤絵美＜商品詳細＞商品番号：NEOBK-1384548Vareri L Gauss / Cho Ito Emi / Kanyaku Yoshimura Yukari Mi/ Yaku Arai Mayumi / Yaku / Seijin Asuperuga Shokogun No Ninchi Kodo Ryoho / Hara Title : Cognitive Behavioral Therapy for Adult Asperger Syndromeメディア：本/雑誌重量：481g発売日：2012/11JAN：9784791108282成人アスペルガー症候群の認知行動療法 / 原タイトル:Cognitive‐Behavioral Therapy for Adult Asperger Syndrome[本/雑誌] (単行本・ムック) / ヴァレリー・L・ガウス/著伊藤絵美/監訳吉村由未/訳荒井まゆみ/訳2012/11発売	4,180円
臨床実践を導く認知行動療法の10の理論「ベックの認知療法」から「ACT」・「マインドフルネス」まで / 原タイトル:Cognitive and Behavioral Theories in Clinical Practice[本/雑誌] (単行本・ムック) / ニコラオス・カザンツィス/編マーク・A・ライナック/編アーサー・ネオウィング楽天市場店	ご注文前に必ずご確認ください＜商品説明＞理論とは何か?どのように実践と結びつくのか?本書は、理論構造が臨床実践をどのように導き豊かにするか、認知行動療法の主要な10のモデルについて明確に解説する。＜収録内容＞精神障害の哲学、心理学、原因、および治療Beckの認知療法問題解決療法論理情動行動療法アクセプタンス&コミットメント・セラピー行動活性化療法弁証法的行動療法認知分析療法ポジティブ心理学とポジティブセラピーマインドフルネス認知療法感情焦点化/対人的認知療法結び＜商品詳細＞商品番号：NEOBK-1388491NICOLA Osu Kazantsuisu / Hen Mark a Rai NAK / Hen Asa Fu Salary Man / Hen Kobori Osamu / Yaku Sawa Miya Yoko / Yaku Katsukura Rie Ko/ Yaku Sato Minako / Yaku / Rinsho Jissen Wo Michibiku Ninchi Kodo Ryoho No 10 No Riron ”Bekku No Ninchi Ryoho” Kara ”ACT” ”Mind Full Nesu” Made / Original Title: Cognitive and Behavioral Theories in Clinical Practiceメディア：本/雑誌発売日：2012/11JAN：9784791108299臨床実践を導く認知行動療法の10の理論「ベックの認知療法」から「ACT」・「マインドフルネス」まで / 原タイトル:Cognitive and Behavioral Theories in Clinical Practice[本/雑誌] (単行本・ムック) / ニコラオス・カザンツィス/編マーク・A・ライナック/編アーサー・フリーマン/編小堀修/訳沢宮容子/訳勝倉りえこ/訳佐藤美奈子/訳2012/11発売	5,060円
プロスフィアメンズ Tシャツトップス Palm Beach Atlantic Sailfish ProSphere School of Education & Behavioral Studies Motion TShirt Navy asty	■トップスサイズ単位(cm) USサイズ｜胸囲(cm) XS(32-34in)｜84 S(34-36in)｜88 M(36-38in)｜94 L(38-40in)｜100 XL(42-44in)｜106 ■ブランド ProSphere (プロスフィア)■商品名 Palm Beach Atlantic Sailfish ProSphere School of Education & Behavioral Studies Motion TShirt■こちらの商品は米国・ヨーロッパからお取り寄せ商品となりますので、お届けまで10日〜2週間前後お時間頂いております。 ■各ブランド・商品・デザインによって大きな差異がある場合がございます。 ■あくまで平均的なサイズ表ですので、「参考」としてご利用ください。 ■店内全品【送料無料】です！（※沖縄・離島は別途送料3,300円がかかります）	17,480円
プロスフィアメンズ Tシャツトップス Palm Beach Atlantic Sailfish ProSphere School of Education & Behavioral Studies TShirt Gray asty	■トップスサイズ単位(cm) USサイズ｜胸囲(cm) XS(32-34in)｜84 S(34-36in)｜88 M(36-38in)｜94 L(38-40in)｜100 XL(42-44in)｜106 ■ブランド ProSphere (プロスフィア)■商品名 Palm Beach Atlantic Sailfish ProSphere School of Education & Behavioral Studies TShirt■こちらの商品は米国・ヨーロッパからお取り寄せ商品となりますので、お届けまで10日〜2週間前後お時間頂いております。 ■各ブランド・商品・デザインによって大きな差異がある場合がございます。 ■あくまで平均的なサイズ表ですので、「参考」としてご利用ください。 ■店内全品【送料無料】です！（※沖縄・離島は別途送料3,300円がかかります）	12,980円
人を動かす仕組みの科学 / 原タイトル:BEHAVIORAL INSIGHTS[本/雑誌] (ニュートン新書) / マイケル・ホールズワース/著エルスペス・カークマン/著星野崇宏/監訳亀濱香/訳ネオウィング楽天市場店	ご注文前に必ずご確認ください＜商品説明＞人は同じように行動する。三つの選択肢の真ん中を選ぶ傾向が高い...。実は、私たちの行動のほとんどは無意識と習慣性によって決められています。行動インサイトは、この「無意識」に着目し、人の行動を左右する要因を分析して活用する、行動科学の新たな手法です。本書は行動インサイトの基本や特徴などをわかりやすく解説。販売数の増加、納税遵守の改善など、行動インサイトが効果を上げた実例を取り上げながら、その実践法を紹介します。行動の裏に隠された心理と、それを生かす仕組みがわかる1冊です。＜収録内容＞第1章行動インサイトとは第2章行動インサイトの歴史と考え第3章行動インサイトの実用例第4章行動インサイトの応用第5章行動インサイトへの評価、意見、そして限界について第6章行動インサイトの未来＜商品詳細＞商品番号：NEOBK-2831075Maikeru Hall Zuwasu / Cho Erusu Pesu Car Ku Man / Cho Hoshino Takashi Hiroshi / Kanyaku Kamehama Ga / Yaku / Hito Wo Ugokasu Shikumi No Kagaku / Original Title: BEHAVIORAL INSIGHTS (Newton Shinsho)メディア：本/雑誌重量：190g発売日：2023/02JAN：9784315526776人を動かす仕組みの科学 / 原タイトル:BEHAVIORAL INSIGHTS[本/雑誌] (ニュートン新書) / マイケル・ホールズワース/著エルスペス・カークマン/著星野崇宏/監訳亀濱香/訳2023/02発売	1,220円