Copywriting 電子書籍 The

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100 Great Copywriting Ideas From leading companies around the world【電子書籍】[ Andy Maslen ] 楽天Kobo電子書籍ストア	＜p＞Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,708円
高?服力的文案寫作心法：為什麼?的文案沒有效？教?潛入顧客?心世界，寫出真正能銷售的必勝文案！ Persuasive Copywriting: Cut Through the Noise and Communicate with Impact, 2nd Edition【電子書籍】楽天Kobo電子書籍ストア	＜p＞丁菱娟作家／創業導師／資深公關人＜/p＞＜p＞李洛克「故事革命」創?人＜/p＞＜p＞林育聖「文案的美」負責人＜/p＞＜p＞洪震宇《精準寫作》作者／寫作教練＜/p＞＜p＞歐陽立中 Super教師／暢銷作家＜/p＞＜p＞專業推薦＜/p＞＜p＞在今天碎片化的市場上，行銷人員都為了如何抓住多管道、分心的消費者，而傷透腦筋。＜/p＞＜p＞文案似乎不再有效，網紅行銷、殺人標題、直播、數據行銷、MarTech可能有效？還是要針對平台演算法，設法吸引聊天機器人的目光？＜/p＞＜p＞世界變得太快，消費者是否真的變了？＜/p＞＜p＞?的文案如何有效地直指人心，能??服消費者、改變他們的心態、促成購買？＜/p＞＜p＞暢銷書《超好賣的文案銷售術》作者、英國的文案大師安迪?麥斯蘭，在這本書中明確指出，雖然如今傳遞訊息的管道多元化了，然而，影響力的心理學法則依然適用。消費者並沒有變，只是穿上了一件新衣服。＜/p＞＜p＞文案的目的，就是藉由文字去改變別人的行為，使人們有不同的思考、感受和行動，這還是不變的。但是，?也要具備同理、影響、?服的方法與技巧：＜/p＞＜p＞人們喜歡故事。＜/p＞＜p＞人們會受到情緒影響。＜/p＞＜p＞人們喜歡模式。＜/p＞＜p＞人們有好奇心。＜/p＞＜p＞這些都是我們可以操作的心理槓桿。＜/p＞＜p＞了解人心，才能寫好文案。人們根深柢固的需求，可參考馬斯洛的「需求層級理論」；本書更提供能觸動讀者的19種情感，可以依?撰寫文案的目的，參考使用。＜/p＞＜p＞本書特色還有：＜/p＞＜p＞★獨特的「情感文案術」方法＜/p＞＜p＞★在強調「?品效益」之前，可先運用的三個好點子：承諾、祕密、?故事。＜/p＞＜p＞★缺乏感覺的?品，要如何寫文案？＜/p＞＜p＞★各章有「好文案/壞文案」專欄，教?如何判斷一?文案的好壞＜/p＞＜p＞★世界一流廣告公司和文案高手的訪談＜/p＞＜p＞★?容行銷、新溝通管道（行動裝置、社群媒體）的運用＜/p＞＜p＞★實務練習、心法傳授，盡全力?助?學習！＜/p＞＜p＞不論?是從事業務行銷、廣告、公關工作、擔任網路小編，或是經營自己的公司、網站，本書都是?必備的參考書，?助?在混亂市場中取得勝利，成功銷售！＜/p＞＜p＞【專家好評】＜/p＞＜p＞我特別喜歡書裡有一句針對此書的文案：「撰寫具?服力的文案，在充斥各類噪音的商場突圍而出……」本書的確像是各式文案流派裡的一股清流，諸般心法都反覆指向人性，讓我們文案人可以抵抗寫作焦慮，從洞察人性心理來下筆，彷彿是為我們文案人戴上了「抗噪耳機」。＜/p＞＜p＞ーー李洛克，《故事行銷》作者、「故事革命」創?人＜/p＞＜p＞作者安迪．麥斯蘭犀利直接地點出多數人寫文案的盲點：絮絮叨叨、急著推銷。但真實的讀者是怎麼一回事？安迪?：「他們沒有義務讀?寫的文案，更不用?開始?讀之後會繼續讀下去。」「與?想跟他們談論的事相比，他們還有其他重要得多的事要做。」原來，真正好的文案並不是把?品介紹得鉅細靡遺，而是讓讀者「樂於?讀」。＜/p＞＜p＞可是明明知道是廣告，有誰會樂於?讀?？這就是安迪レイ害的地方了。除了理論之外，還給?明確的「文案公式」，讓?只要照著用，就能勝過80%的文案。好文案，從把讀者放在心上開始；而想學會寫好文案，從?翻開這本書開始！＜/p＞＜p＞ーー歐陽立中，Super教師／暢銷作家＜/p＞＜p＞由於網際網路的關係，如今商業界迫切需要好文案，但好文案又如此的少。如果?想成功，這本書請最少讀三次；如果想要評論文案，?也要讀它。裡面都是好東西，沒有一句廢話。＜/p＞＜p＞ーーDrayton Bird（被大衛．奧格威稱為「世界上最?直效行銷的人」）＜/p＞＜p＞如果?喜歡守規矩，卻又喜歡打破它們，本書就是為?而寫。安迪恰到好處地跟讀者討論、提出方針和教導，又能睿智地讓?一邊會心微笑、一邊把文案寫得更精彩。＜/p＞＜p＞ーーElle Graham-Dixon，BBDO New Yorkー福特全球規劃主管＜/p＞＜p＞《高?服力的文案寫作心法》展現寫作的魅力，?容從古希臘的寫作理論一直談到fMRI技術，進一?精煉?的文字，好讓?抓住讀者的目光。本書不單探討文案的?服力和銷售力，更能?發、迷惑和撫慰讀者的心靈。＜/p＞＜p＞ーーJoe Fattorini，《嚴選美酒》（The Wine Show）節目主持人、記者＜/p＞＜p＞以講師而論，我要給作者滿分十分。而《高?服力的文案寫作心法》這本書的得分還要更高，它是美術總監和文案寫手的必讀好書。＜/p＞＜p＞ーーMarc Lewis，倫敦傳媒藝術學院（School of Communication Arts）校長＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,441円
The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters【電子書籍】[ Joseph Sugarman ] 楽天Kobo電子書籍ストア	＜p＞Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,450円
Fantastic Words and Where to Find Them Unleashing the Power of Persuasive Copywriting【電子書籍】[ Jeffrey Teodoro ] 楽天Kobo電子書籍ストア	＜p＞"Fantastic Words and Where to Find Them" is an engaging and comprehensive ebook that delves into the art and science of persuasive copywriting. Whether you're a budding marketer, a business owner, or an aspiring copywriter, this book will equip you with the essential techniques and strategies to create compelling content that captivates and convinces your target audience.＜/p＞＜p＞Drawing upon proven principles from psychology, marketing, and consumer behavior, this ebook explores the fundamental elements of persuasive copywriting and provides practical insights to help you craft messages that inspire action and drive results. Through a step-by-step approach, you'll discover how to employ persuasive language, tap into emotions, and leverage psychological triggers to influence your readers and persuade them to take the desired action.＜/p＞＜p＞Key topics covered in this ebook include:＜/p＞＜ol＞＜li＞＜p＞Understanding the psychology of persuasion: Gain a deep understanding of the psychological factors that influence decision-making and learn how to align your copywriting techniques with these principles. Explore concepts such as social proof, scarcity, authority, and reciprocity, and discover how to harness them to enhance your persuasive writing.＜/p＞＜/li＞＜li＞＜p＞Identifying your target audience: Learn the importance of understanding your audience's needs, desires, and pain points. Develop effective buyer personas and create tailored messages that resonate with your readers on a personal level.＜/p＞＜/li＞＜li＞＜p＞Crafting attention-grabbing headlines: Master the art of writing compelling headlines that instantly capture attention and entice readers to delve further into your content. Discover proven headline formulas and techniques that compel readers to click, read, and act.＜/p＞＜/li＞＜li＞＜p＞Building credibility and trust: Explore strategies to establish credibility and trustworthiness in your writing. Learn how to leverage testimonials, case studies, statistics, and storytelling to build a strong foundation of trust with your audience.＜/p＞＜/li＞＜li＞＜p＞Persuasive language and storytelling: Uncover the secrets of persuasive language and storytelling techniques that engage, inspire, and move your readers. Learn how to evoke emotions, create vivid imagery, and tell stories that connect with your audience on a deeper level.＜/p＞＜/li＞＜li＞＜p＞Crafting compelling calls to action (CTAs): Discover how to create powerful and persuasive calls to action that guide your readers toward the desired action. Learn about effective placement, design, and wording of CTAs to maximize conversions.＜/p＞＜/li＞＜/ol＞＜p＞This book offers a comprehensive guide to persuasive copywriting, providing practical techniques and real-world examples to help you craft irresistible content that engages your readers, influences their decisions, and drives your desired outcomes. Whether you're writing sales pages, email campaigns, landing pages, or social media posts, this ebook is your go-to resource for mastering the art of persuasive copywriting and achieving marketing success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,002円
The Complete Guide to Copywriting Creating Words That Sell【電子書籍】[ Jim Stephens ] 楽天Kobo電子書籍ストア	＜p＞You'd be surprised at how many websites do not solicit sales! After all the effort they spend into writing their sales copy, presenting the benefits of their product, and guiding people through their sales process, they neglect one simple but IMPORTANT "call to action": "Click here now to buy."＜/p＞＜p＞And one oversight may cost them 20% of prospective revenue!＜/p＞＜p＞If you want visitors to your site to take action (purchase, subscribe, submit a request for further information, etc., you must have a call to action that clearly states what you want them to do. For instance, if you want customers to click on a link to learn more about one of your products, you must include a link that reads "Click here to see how the Gadget Widget can save you hours of effort!!"＜/p＞＜p＞And, if you want your visitors to make a purchase (which, of course, you do! ), you should include a link that reads "Click here to acquire your own fantastic time-saving Gadget Widget!"＜/p＞＜p＞You may believe it's self-evident that you want people to buy ? especially if you've created an outstanding sales pitch describing how incredible your product is. However, regardless of how persuasive your salescopy is, if you do not present a clear call to action for your potential consumers, you are just leaving them hanging ー and the majority of them will abandon your site and never return, costing you both sales and future leads.＜/p＞＜p＞Always Be Closing is the "ABC" of selling. Individuals require direction. If you want them to make a purchase, you must initiate the transaction.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	363円
Copywriting Guide Zum Schreiben On The Web【電子書籍】[ Richard Gabion ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Was w?re, wenn Sie alles an jeden verkaufen k?nnten?＜/strong＞＜/p＞＜p＞Niemand wird mit dem Wissen geboren, wie man verkauft. Aber die Wahrheit ist, dass Sie lernen k?nnen, mehr zu verkaufen ... VIEL mehr, wenn Sie die richtigen Worte entdecken, die Menschen zum Kauf bewegen.＜/p＞＜p＞Werbetexten ist Verkaufen.＜/p＞＜p＞Werbetexten ist, wie Sie Worte zusammensetzen, die Menschen dazu bringen, zu klicken, anzurufen oder ihre Brieftasche zu z?cken und bei Ihnen zu kaufen.＜/p＞＜p＞Ob Sie Trainer, Autor, "Funnel Hacker", E-Commerce-Verk?ufer oder Immobilienmakler sind, Ihre F?higkeit, Verkaufstexte zu erstellen, die Menschen zum Kauf bewegen, bestimmt Ihren Gehaltsscheck, Ihren Lebensstil und die Zukunft Ihrer Familie.＜/p＞＜p＞Die richtigen Worte auf Papier und online zu bringen ist die profitabelste F?higkeit, die jeder lernen kann.＜/p＞＜p＞Dieses Buch lehrt Sie "street-smart copywriting", was bedeutet, dass dieses Buch Ihnen beibringt, wie Sie heute Ergebnisse erzielen k?nnen. (Denn wir alle m?ssen heute mehr Umsatz machen ... nicht morgen, nicht n?chste Woche!)＜/p＞＜p＞Wenn Sie mehr Umsatz machen m?ssen - egal, was Sie verkaufen oder an wen Sie es verkaufen - ist dieses Buch f?r Sie.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	268円
COPYWRITING Guia Para Writing On The Web【電子書籍】[ Richard Gabion ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞E se pudesse vender qualquer coisa a qualquer pessoa?＜/strong＞＜/p＞＜p＞Ningu?m nasce sabendo como vender. Mas a verdade ? que pode aprender a vender mais .... TAMB?M mais se descobrir as palavras certas que levam as pessoas a comprar.＜/p＞＜p＞A copywriting est? a vender.＜/p＞＜p＞A Copywriting ? a forma de juntar palavras que levam as pessoas a clicar, telefonar, ou puxar da carteira e comprar-lhe.＜/p＞＜p＞Quer seja um treinador, autor, "funnel hacker", vendedor de com?rcio electr?nico, ou agente imobili?rio, a sua capacidade de criar uma c?pia de vendas que leva as pessoas a comprar determina o seu sal?rio, o seu estilo de vida, e o futuro da sua fam?lia.＜/p＞＜p＞Colocar as palavras certas no papel e em linha ? a compet?ncia mais rent?vel que algu?m pode aprender.＜/p＞＜p＞Este livro ensina-lhe "copywriting inteligente de rua", o que significa que este livro ensina-lhe como obter resultados hoje em dia. (Porque todos n?s precisamos de fazer mais vendas hoje .... n?o amanh?, n?o na pr?xima semana!)＜/p＞＜p＞Se precisar de fazer mais vendas - n?o importa o que est? a vender ou a quem o est? a vender - este livro ? para si.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	268円
The AXIOMS of Copywriting The 5 Universal Elements That Form the Foundation of Advertising Copy That Works【電子書籍】[ Robert W. Bly ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Laws are broken. Rules get bent.＜/strong＞＜/p＞＜p＞＜strong＞AXIOMS＜/strong＞ [ak-see-uhms] ?noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.＜/p＞＜p＞The AXIOMS of Copywriting are ?＜/p＞＜p＞Offer ＞ Brand＜br /＞ Long Copy Works＜br /＞ More Research = Better Copy＜br /＞ More Experiences = Better Copy＜br /＞ Effectiveness = 1/# People＜/p＞＜p＞Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time.＜/p＞＜p＞More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles?＜/p＞＜p＞Many copywriters don’t understand the fundamentals of sales writing.＜br /＞ Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated.＜br /＞ Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof.＜/p＞＜p＞What you’ll learn in this book＜/p＞＜ul＞＜li＞How to generate 1 OX more sales for your ad dollars. Page 3.＜/li＞＜li＞The 6 characteristics of winning offers. Page 4.＜/li＞＜li＞Using offers that support the brand. Page 6.＜/li＞＜li＞10 questions to ask before testing your offer. Page 11.＜/li＞＜li＞Gevalia Coffee’s amazing offer. Page 13.＜/li＞＜li＞What should your ad sell-the product or the offer?Page 19.＜/li＞＜li＞79 tested offers. Page 20.＜/li＞＜li＞What works best-long copy or short copy? Page 28.＜/li＞＜li＞How research can help you write kick-butt copy. Page 37.＜/li＞＜li＞7 ways to prove claims in your copy. Page 46.＜/li＞＜li＞The 4-step discovery process for copywriting. Page 50.＜/li＞＜li＞11 ways to use life experience to make your copy stronger. Page 67.＜/li＞＜li＞The best process for copy reviews. Page 71.＜/li＞＜li＞The 25-50-25 rule for making edits. Page 77.＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,068円
Copywriting Knowledge Learn All The Known Tactics About Copywriting【電子書籍】[ Bram Annard ] 楽天Kobo電子書籍ストア	＜p＞This comprehensive guide provides you with a complete overview of the foundations of copywriting, from the basics of grammar and structure to the techniques of persuasion and psychology that can help you create compelling and effective content.＜/p＞＜p＞With this guide, you'll discover the secrets of successful copywriting, including how to craft headlines and calls to action that get results, how to use storytelling to engage your audience, and how to create a brand voice that reflects your unique personality and values.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	829円
The Copywriting Lie: How Marketing and Advertising Prey on Our Emotions and Biases【電子書籍】[ Kofi Antwi - Boakye ] 楽天Kobo電子書籍ストア	＜p＞If you're reading this, you're probably well aware that the world of marketing and advertising is full of tricks and tactics designed to persuade us to buy products and services. But have you ever stopped to consider just how far these tactics go, and how they're able to influence our decisions in such powerful ways?＜/p＞＜p＞In this book, we'll be exploring the various lies and deceptions that are at play in modern copywriting. We'll look at how marketers and advertisers' prey on our emotions and biases in order to get us to buy what they're selling. You'll learn about the manipulative techniques that are used to appeal to our deepest desires, and how these tactics can be used to sway our opinions and choices.＜/p＞＜p＞But don't worry, this isn't a book designed to scare you or make you feel cynical about marketing and advertising. Rather, our goal is to educate you on the inner workings of copywriting, so that you can make informed and empowered decisions when it comes to your own consumption. By understanding how these tactics work, you'll be better equipped to resist them and make choices that are truly in your best interests.＜/p＞＜p＞Throughout this book, we'll be using a friendly and professional voice tone, as we believe that education should be engaging and enjoyable. We hope that you'll come away from this book feeling more informed and empowered as a consumer, and better able to navigate the complex world of marketing and advertising.＜/p＞＜p＞As we delve into the topic of copywriting lies, it's important to first understand what copywriting is and how it's used. Simply put, copywriting is the art and science of crafting persuasive written or verbal messages to sell products or services. It's used in a variety of contexts, including advertising, marketing, sales, and public relations.＜/p＞＜p＞Copywriting is all around us, and it takes many forms. You might see it in the form of a TV commercial, a print ad, a billboard, a radio spot, or even a social media post. Whatever the medium, the goal of copywriting is always the same: to persuade the audience to take some sort of action, whether that's buying a product, signing up for a service, or donating to a cause.＜/p＞＜p＞But how do copywriters go about persuading us? Well, as we mentioned earlier, they often use emotional appeals and biases to get us to buy what they're selling. They know that our emotions play a huge role in our decision-making process, and they use this knowledge to their advantage.＜/p＞＜p＞For example, a copywriter might use fear to sell us a home security system. They might play on our fears of burglaries and home invasions, and convince us that the only way to keep our families safe is to buy their product. Or, they might use guilt to sell us a charitable donation. They might make us feel guilty for not doing our part to help those in need, and convince us that the only way to absolve ourselves of this guilt is to donate to their cause.＜/p＞＜p＞While these tactics may be effective in the short term, they can also have negative consequences. By preying on our emotions and biases, marketers and advertisers can manipulate our decisions and lead us down paths that may not be in our best interests. That's why it's so important to be aware of these tactics, and to understand how they're used to influence our choices.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,350円
How To Do Copywriting ? The Ultimate Guide On How To Become A Copywriter【電子書籍】[ Pete Harris ] 楽天Kobo電子書籍ストア	＜p＞Unlock the power of persuasive writing and elevate your copywriting skills to new heights with ＜strong＞How To Do Copywriting ? The Ultimate Guide On How To Become A Copywriter＜/strong＞. This must-have book is your ultimate guide to becoming a master wordsmith and creating copy that captivates, convinces, and converts.＜/p＞＜p＞Whether you're a budding copywriter looking to kickstart your career or an experienced professional seeking to enhance your skills, this comprehensive guide is packed with practical tips, proven techniques, and actionable strategies that will transform your copywriting game. You'll learn how to understand your target audience, craft compelling copy that resonates with them, and incorporate storytelling and emotion to create a lasting impact.＜/p＞＜p＞However it doesn't stop there! This book goes beyond the basics and delves into the art of persuasion and influence, equipping you with powerful techniques to make your copy irresistible. You'll also learn how to stay updated with industry trends, seek feedback from peers and clients, build your copywriting portfolio and brand, and continuously improve your craft.＜/p＞＜p＞Whether you're writing sales copy, marketing materials, website content, or social media posts, ＜strong＞" How To Do Copywriting ? The Ultimate Guide On How To Become A Copywriter "＜/strong＞ will be your trusted companion on your journey to becoming a copywriting maestro.＜/p＞＜p＞With its comprehensive approach and actionable insights, this book is designed to help you perfect your craft and achieve unparalleled success in the world of copywriting.＜/p＞＜p＞Don't miss out on this opportunity to level up your copywriting skills and unlock your full potential as a persuasive writer. Grab your copy of ＜strong＞" How To Do Copywriting ? The Ultimate Guide On How To Become A Copywriter "＜/strong＞ today and start creating compelling copy that captivates, convinces, and converts like never before!＜/p＞＜p＞＜strong＞Who Is This Book For?＜/strong＞＜/p＞＜p＞＜strong＞Aspiring Copywriters＜/strong＞:＜/p＞＜ul＞＜li＞Individuals looking to start a career in copywriting.＜/li＞＜li＞Students or recent graduates aiming to specialize in writing persuasive content.＜/li＞＜/ul＞＜p＞＜strong＞Freelance Writers:＜/strong＞＜/p＞＜ul＞＜li＞Writers seeking to transition or specialize in the field of copywriting.＜/li＞＜li＞Freelancers aiming to improve their skills and attract more clients.＜/li＞＜/ul＞＜p＞＜strong＞Marketing Professionals:＜/strong＞＜/p＞＜ul＞＜li＞Marketing specialists wanting to enhance their ability to create impactful copy.＜/li＞＜li＞Marketing managers responsible for crafting compelling brand messages.＜/li＞＜/ul＞＜p＞＜strong＞Business Owners and Entrepreneurs:＜/strong＞＜/p＞＜ul＞＜li＞Small business owners keen on creating effective marketing materials.＜/li＞＜li＞Entrepreneurs looking to develop persuasive content for their products or services.＜/li＞＜/ul＞＜p＞＜strong＞Experienced Copywriters:＜/strong＞＜/p＞＜ul＞＜li＞Copywriting professionals seeking advanced techniques and strategies.＜/li＞＜li＞Those wanting to stay updated with the latest trends and best practices.＜/li＞＜/ul＞＜p＞＜strong＞Content Creators:＜/strong＞＜/p＞＜ul＞＜li＞Bloggers and content creators aiming to make their writing more persuasive.＜/li＞＜li＞Social media managers looking to craft engaging and shareable content.＜/li＞＜/ul＞＜p＞＜strong＞Communications and PR Professionals:＜/strong＞＜/p＞＜ul＞＜li＞Public relations specialists seeking to refine their written communication.＜/li＞＜li＞Communication professionals responsible for creating impactful messaging.＜/li＞＜/ul＞＜p＞＜strong＞Small Business Marketers:＜/strong＞＜/p＞＜ul＞＜li＞Individuals handling marketing for small businesses.＜/li＞＜li＞Those looking to maximize the impact of their marketing efforts on a limited budget.＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,300円
Copywriting Crash Course: Learn to Persuade with the Power of Words in 1 Hour【電子書籍】[ Juanjo Ramos ] 楽天Kobo電子書籍ストア	＜p＞Copywriting is the best-kept secret skill of all successful Internet companies. Do you know any business that doesn't write every day? No matter how technology advances, language will continue to be the most powerful communication tool.＜/p＞＜p＞Copywriting, creative copy, advertising writing... the concept has numerous names that can be summarized in two words: persuasive writing. If you have the ability to persuade, you have the ability to convince, and if you learn this skill, you can make millions. Copywriting generates income in the cheapest way possible: by putting words together!＜/p＞＜p＞By mastering the art of copywriting, you will get more customers, improve your conversions, and ultimately sell more. If you have a good product but it's not selling as you expected, something is wrong with your texts; you're not convincing or seducing. Copywriting will make your products sell on their own because your customers will understand that what you're selling is the best in the market. There is no other advertising technique that can make you as much money as writing persuasive texts in a strategic, direct, and convincing way. However, you can't do this in any way. The way you express yourself and the order in which you present your ideas is crucial, because it's not just about what you say, but also about how you say it.＜/p＞＜p＞Persuasion - not manipulation - through written words is more important than ever in the digital age. To move your customers to action, you will need arguments, and therefore words. Even in a digital and multimedia society, texts are still very important because people are still reading what interests them. Like all of us, they look to solve their problems and materialize their desires. Your mission will be to correctly channel those desires and longings with your words.These words can be applied in any imaginable format: emails, ads, landing pages, product descriptions, posts, press releases, sales letters, video scripts...＜/p＞＜p＞With this book, you will learn to master the power of words. This quick course will provide you with clear and simple rules of persuasive commercial writing so you can put it into practice immediately. Proven and tested tactics to increase your sales and profits. Apply the knowledge you will soon acquire and you will get more customers, regardless of what you sell.＜/p＞＜p＞Do you want to learn the secrets of successful writers to sell more and better? Then this copywriting crash course is for you! Through practical examples and proven techniques, you will learn how to write ads, emails, and websites that will attract more customers and increase your sales.Don't miss the opportunity to improve your writing skills and achieve success in your business!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,200円
Copywriting Secrets eBook Part 24 THE POWER OF THE WORD "BECAUSE" IN COPYWRITING【電子書籍】[ Sugeng Wawa ] 楽天Kobo電子書籍ストア	＜p＞Master the science of Copywriting to make your writing more persuasive and increase your sales conversions.＜br /＞ Are you struggling to write copywriting but not earning?＜/p＞＜p＞You don't worry, because I was just like you, before knowing this new pattern.＜br /＞ Fortunately, you don't have to worry and worry about the sales conversions that you are getting, because imagine that you can actually start to increase it even more after reading this ebook!＜/p＞＜p＞The knowledge here has been tested in the field and has proven to be Effective in Generating Tens, even Hundreds of Million, to Billions of Rupiah＜br /＞ Language is easy to understand and accompanied by examples of everyday case studies＜br /＞ Impact Can Be Feel Immediately＜/p＞＜p＞At first you might think that this ebook is cheap, until you finally imagine how much impact you will feel after reading this Copywriting Secrets ebook. And finally you realize, what you feel is so profitable because it has an impact on the progress of your business＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	399円
從零開始學寫吸金文案：30秒入門，超生火、最推坑的31個勾心銷售寫作指南 Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits... No Matter What You Sell Or Who You【電子書籍】楽天Kobo電子書籍ストア	＜p＞寫出促購的正確詞語，是?個人都能學會的最賺錢技能！＜/p＞＜p＞出色的文案寫作＝大量金錢入?，達成財富自由＜/p＞＜p＞??的文案寫作＝永遠窮忙奮鬥，盡是做無用功＜/p＞＜p＞如果?：＜/p＞＜p＞★曾經為自己的業務寫廣告、電子郵件和銷售信函卻失敗，這本書適合?。＜/p＞＜p＞★需要?生更多銷售，無論?是賣什麼或要賣給誰，這本書適合?。＜/p＞＜p＞★夢想達成財富自由，卻沒有足?銷售額來支持，這本書適合?。＜/p＞＜p＞?可以將任何東西賣給任何人！＜/p＞＜p＞沒有人天生知道如何出售，而優質?品、行銷漏斗、導流技巧、客?名單……等銷售招數，＜/p＞＜p＞都不如文案寫作更能更能放大?的優勢，促成購買並帶來錢潮。＜/p＞＜p＞?個人都能學會組合各種單詞，使人們心動，點?、致電或掏出錢包向?購買。＜/p＞＜p＞本書集結31個文案寫作的秘訣，從理論面的?清楚「文案」是什麼，＜/p＞＜p＞如何發掘並促成客?的購買動機，到實戰面的如何撰寫各式行銷文案、關鍵字句運用的方式：＜/p＞＜p＞●10個促購誘因：賺錢、省時間、省力、減少痛苦、獲得讚賞、擁有愛、變舒適……＜/p＞＜p＞●8種與客?建立的情感連結：愛、恨、恐懼、?榮、驕傲、?望、貪婪、自由＜/p＞＜p＞●8種方式研究客群：現場互動、爬論壇、?客服、搜問答網站、做市調、問社群網站……＜/p＞＜p＞●3條?對成功的銷售公式：定義→煽動→解決；好處1→好處2→好處3；之前→之後→搭橋＜/p＞＜p＞●5種標題寫作範本：「如果」類、「獲取」類、「犯錯」類、「警告」類、「證實」類……＜/p＞＜p＞●13道?驟迅速撰寫文案：標題→驚人的?法→定義問題→煽動→提出解決方案……＜/p＞＜p＞●4種勾起購買欲望的商品故事：真實故事、案例分析、實戰演練、三M?容法＜/p＞＜p＞●8項檢?改善文案：標題是否與客群相關？有給明確理由現在就買？是否驅動情感？……＜/p＞＜p＞這些秘訣隨看隨用、收效快速，富含經過實戰?練的心得與技巧，並搭配生動的語言與圖像。＜/p＞＜p＞即使是零經驗、剛浮現銷售需求的素人，也能一??循序漸進瞭解銷售的邏輯，＜/p＞＜p＞正確使用吸引購買的文字，組合出最適合自己?品的文案寫作方式。＜/p＞＜p＞無論?是在線上、影音、郵件、臉書寫廣宣……本書傳授的文案寫作秘訣都適用。＜/p＞＜p＞掌握核心知識與技術，快速寫出讓人買到?手指的勸敗文案，就是這麼簡單！"＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,231円
The Copywriting Sourcebook How to write better copy, faster for everything from ads to websites【電子書籍】[ Andy Maslen ] 楽天Kobo電子書籍ストア	＜p＞It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,066円
Copywriting for the Web A Guide to the Basics of Online Writing【電子書籍】[ Thrivelearning Institute Library ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Although many people seem to think that writing effective copy for the web is easy, it isn’t.＜/strong＞ So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.＜/p＞＜p＞In this book, we will look at the basics of producing good copywriting for the web.＜/p＞＜p＞It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there. So if your text is too long, then they are less likely to read it.＜/p＞＜p＞What is important when writing any copy for the web is that you reassure any visitors that they are in the right place, and that they should continue to read on.＜/p＞＜p＞What you should remember is that a visitor will go somewhere else if they do not feel your site has something of value to offer to them in particular.＜/p＞＜p＞So when providing them with facts, let the facts speak for themselves. It is important that you make your descriptions compelling, although not excessive.＜/p＞＜p＞There's a lot to cover which is different from writing a term paper, a book, or a resume.＜/p＞＜p＞Get this book and find out!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	132円
The "Wise Guys" Copywriting Rule Book: How to Write Copy That'll Make You The "Boss" In All Your Marketing and Promotional Efforts.【電子書籍】[ Anthony Policci ] 楽天Kobo電子書籍ストア	＜p＞For anyone trying to influence other human beings, every word you write or speak has to make the right impact.＜/p＞＜p＞As a business person, you may have the greatest product or service in the world, but a poorly crafted message to your market means very few if any will discover your whiz-bang solution.＜/p＞＜p＞Even if you don't own a business, you still do something everyday that involves communication.＜/p＞＜p＞This book isolates the key elements, the essential points, to writing copy that sells and being a better communicator in all ways.＜/p＞＜p＞There are a ton of books available on the subject of writing copy and many of them do a fantastic job of explaining copy writing.＜/p＞＜p＞There are also plenty of courses out there, filled with nothing more than voluminous fluff, most of which is there simply to bulk the course up. If you want a book filled with fluff, do not choose this one. This book will teach you to focus in on and segregate the key things you must know to write compelling copy.＜/p＞＜p＞It does not confuse you with complicated techniques, instead it focuses on the key concepts that will allow you to sit down and start writing killer copy by the time you’re finished reading the book...maybe even sooner.＜/p＞＜p＞It's called it the “Wise Guys” Copywriting Rule Book as a play on the author's Sicilian roots. The point is this; the key to effective copy is being able to influence people. This book will show you how to do it without strong arming anyone or winding up swimming with the fishes for trying. Be the Boss in all your marketing and promotional endeavors.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,085円
Boost Your CopyWriting With Chat GPT Unlock the Power of AI【電子書籍】[ DigiProds.AI ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Leverage the power of AI to Boost your Copywriting skills now!＜/strong＞＜/p＞＜p＞Are you tired of writing copy by hand and want to let Chat-GPT spit out multiple copies in a matter of seconds? Do you want to leverage the power of AI to write copy that engages your readers, build connections and turns readers into brand evangelists?＜/p＞＜p＞Get the new e-book "Boost Your Copywriting with Chat GPT" now!＜/p＞＜p＞The e-book is packed with prompts on different topics on how to use Chat GPT to take your copywriting to the next level.＜/p＞＜p＞＜strong＞Order now and start leveraging the power of AI in writing copy that will make you the most popular person in the room!＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	607円
The Speedy Guide to Web Copywriting【電子書籍】[ Sangram Singha Roy ] 楽天Kobo電子書籍ストア	＜p＞Learn how to write your own sales copy in one day. Inside this eBook, you will discover the topics about web copywriting: essential or not? How to mind map your offer and craft your sales copy flow, the five PS of web copywriting, how to write a compelling headline that qualifies your prospects, the compelling story technique, introducing your offer and instilling the power benefits, killing all prospect doubts ? leave no chance to excuse, act now ? not later! Final tips and tricks to improve your copy.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	399円
Copywriting Secrets eBook Part 16 SOFT SELLING - THE SECRET OF SELLING WITHOUT FEELING FOR SALE【電子書籍】[ Sugeng Wawa ] 楽天Kobo電子書籍ストア	＜p＞Master the science of Copywriting to make your writing more persuasive and increase your sales conversions.＜br /＞ Are you struggling to write copywriting but not earning?＜/p＞＜p＞You don't worry, because I was just like you, before knowing this new pattern.＜br /＞ Fortunately, you don't have to worry and worry about the sales conversions that you are getting, because imagine that you can actually start to increase it even more after reading this ebook!＜/p＞＜p＞The knowledge here has been tested in the field and has proven to be Effective in Generating Tens, even Hundreds of Million, to Billions of Rupiah＜br /＞ Language is easy to understand and accompanied by examples of everyday case studies＜br /＞ Impact Can Be Feel Immediately＜/p＞＜p＞At first you might think that this ebook is cheap, until you finally imagine how much impact you will feel after reading this Copywriting Secrets ebook. And finally you realize, what you feel is so profitable because it has an impact on the progress of your business.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	399円
Copywriting Secrets eBook Part 6 12 HEADLINES THAT ENTERTAIN THE READER【電子書籍】[ Sugeng Wawa ] 楽天Kobo電子書籍ストア	＜p＞Master the science of Copywriting to make your writing more persuasive and increase your sales conversions.＜br /＞ Are you struggling to write copywriting but not earning?＜/p＞＜p＞You don't worry, because I was just like you, before knowing this new pattern.＜br /＞ Fortunately, you don't have to worry and worry about the sales conversions that you are getting, because imagine that you can actually start to increase it even more after reading this ebook!＜/p＞＜p＞The knowledge here has been tested in the field and has proven to be Effective in Generating Tens, even Hundreds of Million, to Billions of Rupiah＜br /＞ Language is easy to understand and accompanied by examples of everyday case studies＜br /＞ Impact Can Be Feel Immediately＜/p＞＜p＞At first you might think that this ebook is cheap, until you finally imagine how much impact you will feel after reading this Copywriting Secrets ebook. And finally you realize, what you feel is so profitable because it has an impact on the progress of your business.＜/p＞＜p＞Happy reading and Practice!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	399円
The Ultimate Copywriting Guide for Beginners to Advanced A short course on learning copywriting that sells, a book/workbook/handbook of web copywriting for business advertising,social media & email【電子書籍】[ Neil Hoechlin ] 楽天Kobo電子書籍ストア	＜p＞"YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK"＜/p＞＜p＞This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now!＜/p＞＜p＞This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive!＜/p＞＜p＞An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time!＜/p＞＜p＞Heres a preview of what you'll learn in this book:＜/p＞＜p＞＜em＞Website Product Copywriting＜/em＞＜br /＞＜em＞Blog Posts Copywriting＜/em＞＜br /＞＜em＞The 4Us Formula＜/em＞＜br /＞＜em＞The Aida Formula＜/em＞＜br /＞＜em＞Landing Page Copywriting＜/em＞＜br /＞＜em＞What Makes A Good Landing Page?＜/em＞＜br /＞＜em＞Call-To-Action Copy＜/em＞＜br /＞＜em＞Email Marketing＜/em＞＜br /＞＜em＞Crafting An Effective Email Marketing Copy＜/em＞＜br /＞＜em＞Sales Letter＜/em＞＜br /＞＜em＞Sales Page Copywriting＜/em＞＜br /＞＜em＞Keep It Laid-Back＜/em＞＜br /＞＜em＞Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways＜/em＞＜br /＞＜em＞Understanding Your Prospects＜/em＞＜br /＞＜em＞The Ideal Customer＜/em＞＜br /＞＜em＞Their Pains And Struggles＜/em＞＜br /＞＜em＞The Sales Letter Structure＜/em＞＜br /＞＜em＞Headline Essentials＜/em＞＜br /＞＜em＞Types Of Headlines＜/em＞＜br /＞＜em＞Bullets＜/em＞＜br /＞＜em＞Subheadings/Sub-Headline＜/em＞＜br /＞＜em＞Some Common Ways To Create An Engaging Subheading＜/em＞＜br /＞＜em＞Usp Versus Esp＜/em＞＜br /＞＜em＞Usp Or Unique Selling Proposition＜/em＞＜br /＞＜em＞Crafting A Value Proposition＜/em＞＜br /＞＜em＞Establishing Your Areas Of Difference＜/em＞＜br /＞＜em＞Story Driven Copywriting＜/em＞＜br /＞＜em＞Help The Reader Picture And Feel＜/em＞＜br /＞＜em＞Call To Action (Cta)＜/em＞＜br /＞＜em＞Managing Objections＜/em＞＜br /＞＜em＞Reviews＜/em＞＜br /＞＜em＞The Guarantee＜/em＞＜br /＞＜em＞Faqs＜/em＞＜br /＞＜em＞Postscripts (P.S)＜/em＞＜br /＞＜em＞Great Reasons Why You Should Buy＜/em＞＜br /＞＜em＞Subheadings＜/em＞＜br /＞＜em＞Ad Errors＜/em＞＜br /＞＜em＞Price＜/em＞＜br /＞＜em＞Order Options＜/em＞＜br /＞＜em＞Legibility＜/em＞＜br /＞＜em＞More Information＜/em＞＜br /＞＜em＞Free-Items＜/em＞＜br /＞＜em＞Copywriting Mistakes To Avoid＜/em＞＜br /＞＜em＞Trying To Sell Before First Giving Value＜/em＞＜br /＞＜em＞Sounding Too Formal＜/em＞＜br /＞＜em＞Wasting Your Reader's Time＜/em＞＜br /＞＜em＞Make A Claim Without Proof＜/em＞＜br /＞＜em＞Attempting To Sell To Everyone＜/em＞＜br /＞＜em＞Do Not Begin At The Start＜/em＞＜br /＞＜em＞Be Flexible＜/em＞＜br /＞＜em＞Leave Out Needless Words＜/em＞＜br /＞＜em＞Discuss Your Prospects' Issues＜/em＞＜br /＞＜em＞Swipe Files＜/em＞＜br /＞＜em＞The Better Letter Checklist:＜/em＞＜br /＞＜em＞Finishing Up＜/em＞＜/p＞＜p＞Download your copy now!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	402円
Copywriting and the Unique Selling Proposition【電子書籍】[ Mike Swedenberg ] 楽天Kobo電子書籍ストア	＜p＞For the intermediate to advanced advertising copywriter. These techniques are controversial.＜br /＞ A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.＜br /＞ Topics include:＜br /＞ What is Copywriting＜br /＞ Duties of a Copywriter＜br /＞ Institutional Advertising＜br /＞ Advertising is Like Sales, Everyone Thinks They Can Do it＜br /＞ Unique Selling Proposition＜br /＞ Me Too Products＜br /＞ Feature vs Benefits＜br /＞ The Parts of an Ad＜br /＞ Writing A Headline＜br /＞ Subheads＜br /＞ Writing Bodycopy＜br /＞ Taglines＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	516円
Writer's Fast Track to Freelance Copywriting for the Web: The Original Work from Home Job Opportunity【電子書籍】[ Angela Kaelin ] 楽天Kobo電子書籍ストア	＜p＞If you've ever dreamed of working from home and being your own boss, then freelance copywriting for the web is a way to make your dream come true fast.＜/p＞＜p＞Freelance copywriting for the web is the quickest and easiest ways to go into the freelance writing business for yourself and begin earning a living quickly. You don't need a college degree and you don't need a resume. "Writers' Fast Track to Freelance Copywriting" shows you how to get started now.＜/p＞＜p＞If you have some basic writing and sales skills, you can get started in a matter of a few days with just the information in this little book.＜/p＞＜p＞The first half explores modern copywriting and the major aspects of digital marketing you need to know as a modern freelance copywriter. The second half, shows you everything you need to get your business started and tells you how most freelance web copywriters find work.＜/p＞＜p＞Better than that, it tells you, in a no-nonsense fashion, how to really get the best jobs and the best clients fast.＜/p＞＜p＞If you're ready to hit the ground running as a freelance copywriter for the web, this book is for you.＜/p＞＜p＞Table of Contents＜/p＞＜p＞Foreword＜br /＞ I. Freelance Copywriting for the Web＜/p＞＜ol＞＜li＞Why Copywriting for the Web?＜/li＞＜li＞What is Copywriting?＜/li＞＜li＞Web Content＜/li＞＜li＞What is SEO?＜/li＞＜li＞Landing Pages＜/li＞＜li＞Sales Letters＜/li＞＜li＞How to Write a Sales Letter＜/li＞＜li＞Conversion Rates＜/li＞＜li＞Swap Files＜/li＞＜li＞Web Advertising Campaigns＜/li＞＜li＞Article marketing＜/li＞＜li＞Resource Box: How to Make People Click Your Links＜/li＞＜li＞How to Create Articles for the Purpose of Attracting Web Traffic＜/li＞＜li＞Newsletters＜/li＞＜li＞How To Build an Opt-in List for E-mail Marketing＜/li＞＜li＞The CAN-SPAM Act: A Compliance Guide for Business＜/li＞＜li＞Social Networkinga＜/li＞＜li＞Press Releases＜/li＞＜li＞White papers＜/li＞＜/ol＞＜p＞II. Your Freelance Copywriting Business＜br /＞ 20. Getting Started＜br /＞ 21. Professional Web Site＜br /＞ 22. Your Office＜br /＞ 23. Your Services＜br /＞ 24. Taxes＜br /＞ 25. Creating a Business Entity＜br /＞ 26. How to Get Copywriting Jobs＜br /＞ 27. How to Get the Best Jobs and the Best Copywriting Clients＜br /＞ 28. How to Cold Call＜br /＞ 29. Dealing with Clients＜br /＞ 30. Fees＜br /＞ 31. The Importance of Contracts＜br /＞ 32. Invoices＜br /＞ 33. Time Management＜br /＞ 34. The Road to Financial Freedom＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	316円
The Letter Book The Ultimate Guide for Copywriting【電子書籍】[ Robert Collier ] 楽天Kobo電子書籍ストア	＜p＞In 'The Letter Book' by Robert Collier, the author explores the power of written communication through letters. Collier delves into the art of crafting meaningful and persuasive letters, offering practical advice and examples for readers to improve their writing skills. The book is written in a clear and accessible style, making it easy for readers to apply the teachings in their own correspondence. Collier's emphasis on the importance of effective communication reflects the historical context of the early 20th century, where written letters were a primary mode of communication. Through this book, readers can gain insights into the timeless principles of effective communication that still hold true today.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	300円
Love-Based Copywriting Method The Philosophy Behind Writing Copy That Attracts, Inspires and Invites【電子書籍】[ Michele PW (Pariza Wacek) ] 楽天Kobo電子書籍ストア	＜p＞The book that started a movement!＜/p＞＜p＞Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.＜/p＞＜p＞But you don't have to use fear ? you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.＜/p＞＜p＞Ahhh -- doesn't that sound wonderful?＜/p＞＜p＞In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear ? ＜strong＞the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services over eight years.＜/strong＞ Plus, she includes dozens of exercises so you too can easily implement love-based copy into your own business.＜/p＞＜p＞Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients.＜/p＞＜p＞＜strong＞This award-winning series has been featured on numerous media outlets, including CBS and NPR.＜/strong＞＜/p＞＜p＞You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.＜/p＞＜p＞＜em＞I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.＜/em＞＜br /＞ Christine Kloser, award-winning author＜/p＞＜p＞＜em＞If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!＜/em＞＜br /＞ Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"＜/p＞＜p＞＜em＞As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.＜/em＞＜br /＞ Amy Ahlers, Wake-Up Call Coach & Bestselling Author＜/p＞＜p＞＜strong＞What readers are saying about the Love-Based Copy books:＜/strong＞＜/p＞＜p＞＜em＞Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end.＜/em＞ T.L. Cooper＜/p＞＜p＞＜em＞The message is excellent and will be a book I'll recommend to all my clients.＜/em＞ Goodreads reader＜/p＞＜p＞＜em＞Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy.＜/em＞ Jessi Lohman＜/p＞＜p＞＜em＞I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series!＜/em＞ Goodreads reader＜/p＞＜p＞＜em＞Best copy about writing copy I have read.＜/em＞ Christopher Sherrod＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	399円
Mastering The Art Of Copywriting Formula Crafting Engaging Content for Effective Results【電子書籍】[ Binamin Abdi ] 楽天Kobo電子書籍ストア	＜p＞Mastering The Art Of Copywriting Formula By Binamin＜/p＞＜p＞Want to master the art of writing copy that grabs attention and drives action? Look no further! In "Copywriting Formulas " we break down the secrets behind effective copywriting in simple, easy-to-follow steps.＜/p＞＜p＞Whether you're a seasoned pro or just starting out, this book has something for everyone. Inside, you'll learn the ABCs of copywriting formulas, from classic techniques like AIDA to modern approaches like PASO. With real-world examples and practical exercises, you'll discover how to:＜/p＞＜p＞Hook readers with attention-grabbing headlines.＜br /＞ Understand your audience and their needs.＜br /＞ Present your product or service as the perfect solution.＜br /＞ Persuade readers to take action, whether it's making a purchase or signing up.＜/p＞＜p＞But we don't stop there! "Copywriting Formulas " goes beyond the basics to explore advanced strategies for creating authentic connections with your audience. Learn how to infuse emotion, storytelling, and credibility into your copy to truly stand out in today's crowded marketplace.＜/p＞＜p＞Whether you're writing emails, social media posts, or website content, this book has everything you need to become a copywriting pro. Get ready to unleash the power of persuasive communication and take your writing to the next level!＜/p＞＜p＞Discover this formulas by clicking "BUY"＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	468円
Copywriting: Learn the Top Copywriting Strategies and Take Your Content Marketing and Writing Skills to the Next Level【電子書籍】[ Michael Hill ] 楽天Kobo電子書籍ストア	＜p＞This book is helpful for marketers, bloggers, entrepreneurs, and anyone interested in what exactly copywriting is and how to excel in this line of work. Users of these professional guidelines for copywriting can get the most excellent support to write copy to sell products or services online for profit.＜/p＞＜p＞This book covers:＜/p＞＜ul＞＜li＞Basics of copywriting＜/li＞＜li＞The best qualities of a copywriter＜/li＞＜li＞How to get started in copywriting＜/li＞＜li＞How to make money by copywriting＜/li＞＜li＞The power of words and their hidden secrets＜/li＞＜li＞The rules of copywriting＜/li＞＜li＞What mistakes you should avoid in copywriting＜/li＞＜li＞Keys to success in copywriting＜/li＞＜li＞Copywriting ethical considerations＜/li＞＜li＞Resources and support for copywriting＜/li＞＜/ul＞＜p＞One should persuade your visitors to take further actions to make a purchase from you rather than from your competitors. If the principles of persuasion, action, desire, and motivation are applied in your copywriting, one can be sure that it will bring positive results.＜/p＞＜p＞Learn how to write killer sales copy!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	450円
Persuasive Copywriting Cut Through the Noise and Communicate With Impact【電子書籍】[ Andy Maslen ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.＜/strong＞＜/p＞＜p＞With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.＜/p＞＜p＞Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:＜/p＞＜p＞-Practical advice to measure and benchmark effective copy＜br /＞ -Guidance on creating and critiquing briefs＜br /＞ -New chapters on how to weave copywriting skills into the wider industry＜br /＞ -Storytelling and content marketing＜br /＞ -The impact of evolving channels like mobile and social media＜/p＞＜p＞Practical, inspiring and extremely digestible, ＜em＞＜strong＞Persuasive Copywriting＜/strong＞＜/em＞ is the only vibrant, all-encompassing guide to copywriting that you need.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,744円
Sales Copy that Sells like Crazy: How to Write Compelling Sales Letter and Copywriting for the Web【電子書籍】[ Angie T. Lee ] 楽天Kobo電子書籍ストア	＜p＞If you want to write winning sales copy that really moves your product, you need "Sales Copy that Sells like Crazy-How to Write Compelling Sales Letter and Copy writing for the Web", secrets to successful copy writing that SELLS!＜/p＞＜p＞This guide will show you step-by-step and section-by section, how to turn a plain internet article into a winning sales pitch. The guide will boost your sales and help quickly convert more potential customers into actual customers.＜/p＞＜p＞It covers every element of your sales copy, starting with your headline and moving through the sections of a sales page. You’ll learn about elements you have not worked with and discover new secrets to improve the elements you thought you understood.＜/p＞＜p＞By the time you’re done, you’ll be able to put them together into an ideal, top notch strategy that moves your readers to action ? and sells your product.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	359円