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5112件中 1件 - 30件  1 2 3 4 5 6
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インフルエンス・インシデント Case:02 元子役配信者・春日夜鶴の場合【電子書籍】[ 駿馬 京 ]

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<p>『神村まゆ』誘拐事件が解決し、インフルエンサーを集めたウェブ番組で顛末を語った真雪。そこに、かつて人気子役として活躍し、今はティーン世代に人気の配信者・夜鶴が相談を持ち掛けてくる。『春日夜鶴は炎上を運ぶ』 SNS上で囁かれる卑劣な噂。 天才教授・玲華の協力が得られない中、真雪とひまりたちは対処の糸口を捜すが、夜鶴の行動に付随する「危うさ」に不信感が生じていく。 しかし、夜鶴のファンであり自らもネットでのトラブルに巻き込まれた蓮水の「それでも『よづるん』を信じる」という想いが事件を思わぬ方向に導いてーー。 インターネットを起点とする事件(インシデント)にインフルエンサーが立ち向かう、新世代ミステリー第二弾、開幕。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 770円

オンライン・インフルエンス ビジネスを加速させる行動科学【電子書籍】[ B・ボウタース ]

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<p>オンラインビジネス・ウェブデザインの成果を、行動科学を用いて改善することに成功した方法を開示する画期的な書。<br /> 『影響力の武器』のチャルディーニ、フォッグ、カーネマンら世界的な行動科学者の理論に基づき、オンライン収入の向上、広告費の削減、コンバージョン率の向上、顧客の満足度の上昇を達成。<br /> 「プロンプト」「アビリティ」「モチベーション」の三つの観点を駆使して、サイト訪問者のオンライン行動に影響力を行使する「行動デザイン」の手法を具体的に多数伝授する。<br /> Eコマースに関わる人すべての強い味方に。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,970円

インフルエンス・インシデント Case:01 男の娘配信者・神村まゆの場合【電子書籍】[ 駿馬 京 ]

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<p> 人気女装配信者「神村まゆ」として活動する男子高校生・中村真雪は、ある日SNSを悪用したストーカー被害に遭ってしまう。 そこに手を差し伸べたのは、優秀だがエキセントリックな大学教授・白鷺玲華と助手をつとめる女子大生・姉崎ひまりだった。「お願いします。僕を守っていただけませんか」「任せて。お姉ちゃんたちが助けてあげるから!」「まずSNSの原理である『六次の隔たり』の考え方に基つけばーー」「教授ストップストップ!」「……あ、あの。そもそも、なぜ僕はずっと膝の上に乗せられているんでしょうか?」 女教授と女子大生と女装男子(インフルエンサー)が、インターネットを起点としたさまざまな事件(インシデント)に立ち向かう!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 693円

マーケティング・ビッグバン インフルエンスは「熱量」で起こす【電子書籍】[ 長瀬次英 ]

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<p>インスタグラム・ジャパンの初代代表責任者を務め、日本初のCDOとして日本ロレアル、LDH JAPANでの活躍を経て独立、フォーブスやGQでも特集された今最も注目される若手経営者&カリスママーケター、初の著書!広告は「量」から「質」、そして「熱量」へ。「熱量」をキーワードに、デジタルシフト、SNS戦略、インフルエンス、コミュニティ、eコマース etc.について、これからの時代に必要なマーケティングの新常識を分かりやすく解説。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,760円

インビジブル・インフルエンス 決断させる力 あらゆる行動を方向づける影響力の科学【電子書籍】[ ジョーナ・バーガー ]

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<p>お昼のレストラン選びから選挙の投票まで、人生とは小さな選択の連続だ。だがその選択のほとんどが、実は周囲からの社会的影響力によるとしたら? 実はあなた自身も気づかぬまま影響(インビジブル・インフルエンス) を受けているのだとしたら? 意識しないうちに、人と人とのかかわりは、私たちの人となりと行動をたえず方向づけている。<br /> 本書は、この社会的影響力という行動を方向づける隠れた要因をあきらかにする。いわば決断のメカニズムに精通するための内容である。よい人間関係づくり、部下のモチベーション向上、マーケティング戦略など、あらゆる問題解決に生かせるアイディアが詰まっている。</p> <p>「『インビジブル・インフルエンス』は、ビジネス・心理学・社会科学の研究と考え方を統合することで、個人の選択の背景にある「見えない影響力」に焦点を当てている。社会的影響力がどのように作用するかを理解すれば、状況に応じてそれを避けたり、逆に利用できるようにもなる」ーー『ニューヨーク・タイムズ』</p> <p>「J.K.ローリングの新刊の売れ行きからウェイターの注文の取り方まで、意思決定を左右する見えない力を論じている」ーー『ファイナンシャル・タイムズ』</p> <p>「集団の心理を複雑に辿っていくその手腕は、見事の一言に尽きる」ーー『ワシントン・ポスト』</p> <p>「『インビジブル・インフルエンス』は、豊富な情報量であり、かつ気楽に読める、ビジネス書としてたぐいまれな一冊と言える」ーー『フォーチュン』</p> <p>「本書が魅力的であるのは、人の決断にかかわるミステリアスな仕組みを、具体的に見せてくれる点にある」ーー『パブリッシャーズ・ウィークリー』</p> <p>「前著同様、ジョーナは魅力的な結論とともに、私達を物事の深層まで我々を誘います。『インビジブル・インフルエンス』は、我々がこの世の中で、人々や周囲の環境をどのように見ているか、その考え方を根本から変える力を持った本です」ーーアリアナ・ハフィントン(『ハフィントン・ポスト』 創始者)</p> <p>「周囲に影響を与えたい、スマートな決断をしたい、あるいは単に人間の行動の謎に迫りたい……本書は、その要求に応えてくれる。素晴らしく、洞察に満ちた内容だ」ーートニー・シェイ(ザッポス CEO)</p> <p>「ジョーナは見えない影響力の覆いを取り除き、人の行動にまつわる謎を解き明かしている」ーーロバート・チャルディーニ(『影響力の武器』シリーズ 著者)</p> <p>「あなたの行動がどのように影響力に左右されているか知りたければ、ジョーナの最新刊『インビジブル・インフルエンス』がうってつけです。思考を刺激する研究結果、印象的なエピソード、そして優れた洞察。素晴らしい読書体験です」ーーウィリアム・ユーリー(『ハーバード式交渉術』著者)</p> <p>「バーガーが今度書き上げたのは、世の中をどのように見ていくか、そのアイディアやツールに満ちた、実に魅力的な本だ」ーーチャールズ・デュヒッグ『習慣の力 The Power of habit』著者)</p> <p>「本書を読み始めるとすぐに、自分自身や周囲への見方が変わる事でしょう。啓発的で、実に魅力的です」ーーエイミー・カディ(『パワーポーズが最高の自分をつくる』著者)</p> <p>「ジョーナは最もイノベーティブな心理学者として、精力的に出版を続けている。その主張は、我々の直感と異なる刺激的なものであるだけでなく、プラクティカルかつプラグマティックに言い表されている。彼の書いたものなら何でも読みたいし、それを活用したいと思っている」ーーライアン・ホリデイ(『グロースハッカー』著者)</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,870円

インフルエンス・インシデント Case:03 粛清者・茜谷深紅の場合【電子書籍】[ 駿馬 京 ]

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<p>「…………冬美?」 連絡先も生死すらも不明だった親友・冬美と予期せぬ再会を果たしたひまり。 しかし、インフルエンサー・茜谷深紅と行動を共にし、様変わりしてしまった冬美にかける言葉は見つからなかった。「茜谷深紅とは関わるな」 白鷺教授にそう言われたものの、ひまりは冬美の様子が気になっていた。 一方、RootSpeak上で話題になっているあるハッシュタグの広がりと連鎖するように、若者の自殺が増加。教授はそこに危険な思想を読み取り、ひまりとともに調査を始めるがーー。 ひまりと真雪、凛や夜鶴をも巻き込み、白鷺ゼミが最大の事件に立ち向かう!!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 880円

インフルエンス【電子書籍】[ 近藤史恵 ]

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<p>大阪郊外の巨大団地で育った小学生の友梨。<br /> 同じ団地に住む里子が、家族内で性虐待を受けていたことを知り、衝撃を受ける。<br /> 助けられなかったという自責の念を胸に抱えたまま中学生になった友梨は、<br /> 都会的で美しい親友・真帆を守ろうとして、暴漢の男を刺してしまう。<br /> ところが何故か、翌日警察に連れて行かれたのは、あの里子だった。</p> <p>殺人事件、スクールカースト、子育て、孤独と希望、繋がり。<br /> お互いの関係を必死に隠して大人になった3人の女たちが過ごした20年、<br /> その入り組んだ秘密の関係の果てに彼女たちを待つものは何だったのか。<br /> 大人になった三人の人生が交差した時、衝撃の真実が見えてくる。</p> <p>女たちが幼いころから直面する社会の罪、言葉で説明できないあやうい関係性、深い信頼。<br /> ラストに用意された、ミステリファンも唸る「驚き」。<br /> 『サクリファイス』で大藪春彦賞を受賞した近藤史恵が描く傑作長編。</p> <p>解説・内澤旬子</p> <p>橋本環奈・葵わかな・吉川愛でWOWOW連続ドラマ化決定。</p> <p>※この電子書籍は2017年11月に文藝春秋より刊行された単行本の文庫版を底本としています。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 719円

The French in the Heart of America Exploring French Influence in Early America【電子書籍】[ John H. Finley ]

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<p>In "The French in the Heart of America," John H. Finley unveils the intricate tapestry of French influence in the American Midwest, particularly focusing on regions such as Illinois and Missouri. A compelling blend of historical narrative and cultural analysis, the book deftly interweaves first-hand accounts, maps, and period literature to paint a vivid picture of the French settlements, their social structures, and their enduring legacy. Finley's prose mirrors the clarity and depth of a well-researched scholarly work, while also possessing an engaging storytelling quality that draws readers into this lesser-explored aspect of American history. John H. Finley, a noted historian and educator, was deeply influenced by his own experiences growing up in the Midwest, where French heritage remained palpable. With a keen interest in the complexities of cultural interactions in America, he dedicated his academic pursuits to uncovering the often-overlooked French contributions to American society. Finley'??s expertise in historical research, paired with his narrative skill, lends authenticity and emotional resonance to his exploration of this topic. This book is a must-read for anyone interested in the intersections of culture, history, and identity in America. Whether you're a student of history, a lover of cultural narratives, or someone passionate about the rich tapestry of American heritage, "The French in the Heart of America" promises to illuminate your understanding of how the French forged a lasting impact on the heartland of the United States.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 310円

James Bond and Popular Culture Essays on the Influence of the Fictional Superspy【電子書籍】

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<p>The most recognizable fictional spy and one of the longest running film franchises, James Bond has inspired a host of other pop culture contributions, including <em>Doctor Who</em> (the Jon Pertwee era), the animated television comedy series <em>Archer</em>, Matt Kindt's comic book series <em>Mind MGMT</em>, Japan's <em>Nakano Spy School Films</em>, the 1960s Italian Eurospy genre, and the recent <em>007 Legends</em> video game. This collection of new essays analyzes Bond's phenomenal literary and filmic influence over the past 50-plus years. The 14 essays are categorized into five parts: film, television, literature, lifestyle (emphasis on fashion and home decor), and the Bond persona reinterpreted.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,604円

Woman; Her Position and Influence in Ancient Greece and Rome, and Among the Early Christians Enriched edition. Revealing Women's Impact in Ancient Societies【電子書籍】[ James Sir Donaldson ]

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<p>In 'Woman; Her Position and Influence in Ancient Greece and Rome, and Among the Early Christians,' James Sir Donaldson offers a meticulous examination of women's roles across pivotal epochs of Western civilization. Drawing on a rich tapestry of historical texts, legal documents, and philosophical discourses, Donaldson's literary style is both erudite and accessible, providing readers with a comprehensive exploration of female agency amidst the societal norms of antiquity. This scholarly work situates itself within the broader context of gender studies, illuminating the complexities of social stratification and the multifaceted influence women wielded, despite their often marginalized status. James Sir Donaldson, an esteemed classicist, was deeply influenced by the progressive movements of his time, which championed women's rights and educational access. His extensive academic background, combined with a personal commitment to social reform, propelled him to critically assess historical narratives that have overlooked or misrepresented women's roles. Donaldson's rigorous analytical approach invites readers to reconsider prevailing assumptions about gender, drawing connections between ancient practices and contemporary societal structures. This book is a significant read for scholars and curious minds alike who seek to delve into the intricate dynamics of gender in historical contexts. It unravels the layers of women's experiences and challenges readers to re-evaluate the legacy of patriarchal narratives, making it a vital addition to any discourse on social history, feminism, and classical studies. In this enriched edition, we have carefully created added value for your reading experience: - A succinct Introduction situates the work's timeless appeal and themes. - The Synopsis outlines the central plot, highlighting key developments without spoiling critical twists. - A detailed Historical Context immerses you in the era's events and influences that shaped the writing. - A thorough Analysis dissects symbols, motifs, and character arcs to unearth underlying meanings. - Reflection questions prompt you to engage personally with the work's messages, connecting them to modern life. - Handーpicked Memorable Quotes shine a spotlight on moments of literary brilliance. - Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 300円

How to Influence People::: "Learn to Use Persuasive Psychology to Leave a Massive Impact on People's Minds, Succeed in Your Relationships, and Win New Friends."【電子書籍】[ Justin Chamberlain ]

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<p>How to Influence People::: "Learn to Use Persuasive Psychology to Leave a Massive Impact on People's Minds, Succeed in Your Relationships, and Win New Friends." Have you ever wished you knew how to leave a lasting impact on people's minds, but had no idea where to start? In this comprehensive book, we will embark on a journey through the vast landscape of influence, exploring a wide array of techniques, strategies, and principles that can help you become a more persuasive and impactful individual. Here Is A Preview Of What You'll Learn... The Power of Active Listening Understanding Nonverbal Cues and Body Language Building Rapport and Trust Mastering the Art of Persuasion Crafting a Compelling Story Using Social Proof to Influence Others Leveraging the Principle of Reciprocity Establishing Credibility and Authority Harnessing the Influence of Authority Figures Uncovering and Utilizing Motivational Triggers Creating Win-Win Situations Appealing to Personal Values and Beliefs Cultivating a Positive and Charismatic Persona And Much, much more! Take action now, follow the proven strategies within these pages, and don't miss out on this chance to elevate your mindset to new heights. Scroll Up and Grab Your Copy Today!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 430円

Of Heroes and Villains The Influence of the Psalmic Lament on Synoptic Characterization【電子書籍】[ D. Keith Campbell ]

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<p>Gripping stories, whether modern or ancient, always include heroes and villains. The Synoptic Gospels, chock full of villains (religious leaders and others) in pursuit of an emerging hero (Jesus), are no different. Drawing first-century Jews into their familiar past and beckoning modern readers to join in its appreciation, these writers employ a literary tactic that intensifies this conflict; they depict these characters as Old Testament heroes and villains. To enter this fascinating, intertextual character portrayal, this book, in building on eighty years of lament studies, advances our understanding of the Synoptists's literary and rhetorical use of the Psalmic Lament in relation to other Old Testament motifs to characterize Jesus and his opponents. Other contributions made along the way, including insights into the Synoptists's literary appropriation of Isaiah's Servant, are all geared toward helping us better understand how Matthew, Mark, and Luke characterize their hero and villains.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,256円

How Successful People Lead Taking Your Influence to the Next Level【電子書籍】[ John C. Maxwell ]

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<p><strong>In this perfectly compact read, #1 <em>New York Times</em> bestselling author John C. Maxwell explains how true leadership works.</strong></p> <p>It is not generated by your title. In fact, being named to a position is the lowest of the five levels every effective leader achieves. To be more than a boss people are required to follow, you must master the ability to inspire and invest in people. You need to build a team that produces not only results, but also future leaders. By combining the advice contained in these pages with skill and dedication, you can reach the pinnacle of leadership-where your influence extends beyond your immediate reach for the benefit of others.</p> <p>Derived from material previously published in the <em>Wall Street Journal</em> bestseller <em>The 5 Levels of Leadership</em>.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,302円

Zusammenfassung von Wie Man Freunde Buch Von Dale Carnegie How to Win Friends & Influence People in German【電子書籍】[ thomas francisco ]

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<p>Wie Man Freunde Buch Von Dale Carnegie</p> <p>Im Jahr 1936 ver?ffentlichte "Wie man Freunde gewinnt und Menschen beeinflusst" ist ein Selbsthilfe-Mega-Klassiker und hat mehr als 15 Millionen Exemplare verkauft. Dieses Buch von Dale Carnegie hat sich als zeitloser Bestseller erwiesen. Wie bei den meisten ber?hmten B?chern haben mehr Menschen von dem Buch geh?rt, als es tats?chlich gelesen haben! Obwohl das Buch haupts?chlich als Begleitbuch zu Dale Carnegies Kursen gedacht war, wie man ein guter Verk?ufer wird, enth?lt es Weisheiten, die Sie in einer Vielzahl realer Lebenssituationen anwenden k?nnen.<br /> In vier Abschnitte unterteilt, ist das Buch vollgepackt mit robustem Rat und hat Tausenden, vielleicht sogar Millionen von Menschen geholfen, die Karriereleiter in ihrem Berufs- und Privatleben hinaufzusteigen.<br /> Der Zweck dieses Buches besteht NICHT darin, die Notwendigkeit zu ersetzen, Dale Carnegies Buch zu lesen. Die Lekt?re von Dales Buch "Wie man Freunde gewinnt und Menschen beeinflusst" wird dringend empfohlen. Der Zweck dieses Buches besteht darin, Ihnen ein schnelles Verst?ndnis des Buches zu vermitteln... ohne dass Sie durch ?ber 200 Seiten von Dales Buch bl?ttern m?ssen.<br /> Dieses Buch ist jedoch nur ein guter Ausgangspunkt. Dales Buch enth?lt viele detailliert beschriebene Geschichten, die Ihnen helfen werden, realweltliche Anwendungen der Prinzipien zu sehen, was gut ist, wenn Sie darin besser werden m?chten, mit Menschen umzugehen.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 738円

Influence Empire The critically acclaimed and timely story of Tencent and China's tech ambition【電子書籍】[ Lulu Yilun Chen ]

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<h3>The insider story of Tencent, the Chinese tech giant behind WeChat: perfect for fans of <em>Chip War</em> and <em>House of Huawei</em></h3> <p>**SHORTLISTED FOR THE <em>FINANCIAL TIMES</em> BUSINESS BOOK OF THE YEAR<br /> A <em>TIMES</em> BUSINESS BOOK OF THE YEAR<br /> A <em>NEW YORK TIMES</em> BEST BUSINESS BOOK</p> <p>'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' - <em>Guardian</em></p> <p>A remarkably relevant and timely account in light of the escalating US-Chinese trade war.**</p> <p>----------</p> <p>In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.</p> <p>Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.</p> <p>Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.</p> <p>In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.</p> <p>-------</p> <p>WHAT READERS ARE SAYING:</p> <p>'Incredible book that shares the passion, the determination and shares insights into the lives of people that have founded today's tech giants in China, without having ever expected it. Highly recommend it!' ?????</p> <p>'An exceptionally engaging book that delves into the captivating history of Tencent and its enigmatic leader, Pony Ma. This book not only provides a riveting narrative but also remains remarkably relevant, considering the escalating tensions between the US and China.' ?????</p> <p>'A fascinating look into the world of China's hi-tech digital economy that explores the business strategies as well as casting a light on the murky world of a state controlled industry.' ?????</p> <p>-------</p> <p>'Vital . . . More than a corporate hagiography.' - <em>New York Times</em></p> <p>'So much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of <em>Amazon Unbound</em> and <em>The Everything Store</em></p> <p>'Fascinating' - <em>The Times</em></p> <p>'Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world.' - Howard French, author of <em>Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power</em></p> <p>'A book that tells Tencent's story has been long overdue, and Lulu Chen's account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves.' - David Barboza, <em>The Wire</em></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,823円

The Influence and Development of English Gilds As Illustrated by the History of the Craft Gilds of Shrewsbury【電子書籍】[ Francis Aiden Hibbert ]

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<p>In "The Influence and Development of English Gilds," Francis Aiden Hibbert presents a meticulous exploration of the social, economic, and political dynamics surrounding English gilds from the medieval period to the early modern era. Hibbert employs a rigorous historical methodology, interweaving primary sources with critical analysis to reveal the complexities of gild organizations, their roles in urban life, and their influence on the shaping of community identity. The book's scholarly style offers a comprehensive understanding of gilds not only as economic entities but also as crucial societal frameworks that fostered social cohesion and civic responsibility during a transformative period in English history. Hibbert's extensive background in medieval studies and his keen interest in social organizations undoubtedly informed his approach to this subject. His previous research has focused on the intersection of societal structures and economic practices, providing him with unique insights into the historical significance of gilds. His dedication to uncovering the nuances of lesser-known historical themes underscores both his scholarly rigor and deep appreciation for the intricate tapestry of English history. This illuminating work is essential for scholars and students of medieval history, urban studies, and social economics, as it offers a fresh perspective on the enduring legacy of gilds in shaping England's social fabric. Hibbert's engaging narrative invites readers into a world marked by shared enterprise and communal values, making it a valuable addition to any historical library.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 150円

The Investment of Influence: A Study of Social Sympathy and Service The Power of Influence: Transforming Society Through Social Sympathy【電子書籍】[ Newell Dwight Hillis ]

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<p>In "The Investment of Influence: A Study of Social Sympathy and Service," Newell Dwight Hillis explores the intricate dynamics of human relationships and the seminal role of individual influence within society. Utilizing a blend of philosophical insight and empirical observation, Hillis articulates the necessity of social sympathy as a cornerstone for effective community engagement. The literary style is both persuasive and reflective, marked by eloquent prose and a deep moral imperative. This work emerges at a time when the social fabric of American society was rapidly evolving, addressing the pressing need for ethical leadership and communal responsibility during the early 20th century. Hillis, a prominent Congregational minister and societal reformer, was profoundly influenced by the intellectual climate of his time, including the rise of the Progressive Movement. His commitment to social justice and personal accountability is evident throughout his oeuvre, lending a depth of personal conviction to his treatise on influence and service. Hillis's experiences as a pastor and leader in social causes provided a rich backdrop for the ideas presented in this book, allowing him to blend theoretical discussion with practical application. This book is essential reading for anyone seeking to understand the power of personal and collective influence in shaping a compassionate society. Hillis's profound insights encourage readers to reflect on their own roles within their communities while inspiring action through genuine service and empathy.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 150円

How to Stop Worrying & Start Living by Dale Carnegie (Illustrated) :: How to Develop Self-Confidence And Influence People【電子書籍】[ Dale Carnegie ]

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<p><strong>How to Stop Worrying & Start Living by Dale Carnegie (Illustrated)</strong> :: How to Stop Worrying and Start Living is a life-changing work by Dale Carnegie that offers a variety of practical formulas you can put to work today. Covering everything from breaking the worry habit to cultivating a positive mental attitude, these books are foundational reads for personal and professional growth.</p> <p><strong>How to Stop Worrying & Start Living by Dale Carnegie</strong> From the Author of Books Like:</p> <p><strong>How to Develop Self-Confidence And Influence People by Public Speaking</strong></p> <p><strong>How to Win Friends and Influence People</strong></p> <p><strong>The Art of Public Speaking</strong></p> <p><strong>How to Win Friends and Influence People in the Digital Age</strong></p> <p><strong>The Quick and Easy Way to Effective Speaking</strong></p> <p><strong>The Leader In You</strong></p> <p><strong>How To Enjoy Your Life And Your Job</strong></p> <p><strong>Public Speaking and Influencing Men in Business</strong></p> <p><strong>Lincoln the Unknown</strong></p> <p><em><strong>“Worry does not empty tomorrow of its sorrow, it empties today of its strength.”</strong></em></p> <p><strong>From the fundamental techniques in handling worry</strong> to the various ways to cultivate mental peace, this book offers insights on how to conquer worry and lead a happier life; how to eliminate fifty percent of your business worries immediately; the ways to avoid fatigue and keep looking young; and how to find yourself and be yourself. A timeless bestseller, <strong>Dale Carnegie’s How to Stop Worrying & Start Living</strong> has been an inspiration for many of those who are now famous and successful.</p> <p>With principles that stand as relevant in modern times as ever before, it continues to help people on their way to success. Master the fine art of stress management, express your most important ideas, and create genuine impact with the help of international bestselling author Dale Carnegie. Written in his trademark conversational style, this book illustrates time-tested techniques through engaging anecdotes and events from the lives of legendary orators, historical figures, and successful leaders.</p> <p><strong>This book will help you: -</strong> Become a great conversationalist, leaving a good impression wherever you go. - Persuade people to do what you want, unlocking numerous life-changing opportunities as a result. - Become a true leader, mastering the fine art of people management. - Create incredible and long-lasting connections that offer you genuine value and growth opportunities Full of timeless wisdom and sage advice, this practical handbook on human relations will equip you to navigate the treacherous waters of interpersonal relationships in both business and social settings.</p> <p><strong>Now you too can unearth your true potential, forge long-lasting relationships, and discover How to Stop Worrying and Start Living in every walk of life!</strong></p> <p><strong>Dale Harbison Carnegie (November 24, 1888 ? November 1, 1955)</strong> was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of the bestselling <strong>How to Win Friends and Influence People (1936)</strong>, <strong>How to Stop Worrying & Start Living (1948)</strong> and many more <strong>self-help books</strong>.</p> <p><strong>Summary of the Book</strong></p> <p><strong>The only way to conquer worry is to face it. “The first step in solving a problem is to recognize that it does exist.”</strong> Instead, try to: A. Analyze the situation fearlessly and honestly and figure out what is the worst that could possibly happen. B. Reconcile yourself to accepting the worst, if necessary. C. Calmly devote your time and energy to trying to improve upon the worst which you have already accepted mentally.</p> <p>Show respect for the other person’s worries. Never say <strong>“You’re worrying over nothing.” It’s “tantamount to saying</strong>: ‘I’m smarter than you are.'” Instead, consider that “you will never get into trouble by admitting that you may be wrong” and see the above point. Even if you know you are right, try something like: “I may be wrong. I frequently am. If I’m wrong I want to be put right. Let’s examine the facts.” ---------- Techniques in Handling</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 91円

An Essay on the Influence of Tobacco upon Life and Health Exploring Tobacco's Impact on Well-being in 19th Century Literature【電子書籍】[ R. D. Mussey ]

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<p>In "An Essay on the Influence of Tobacco upon Life and Health," R. D. Mussey presents a comprehensive and analytical discourse on the physiological and societal impacts of tobacco use. Written in a style that marries scientific rigor with accessible prose, Mussey's essay draws on contemporary medical research and prevalent societal attitudes towards tobacco in the 19th century. The book situates itself within the broader literary context of health reform literature, emerging during a period of growing awareness about public health and the dangers of tobacco consumption. Mussey meticulously examines both the physical ramifications of tobacco and its insidious role in perpetuating social vice, thereby advocating for a shift in public perception and policy regarding this ubiquitous substance. R. D. Mussey, a prominent figure in 19th-century medical literature and a passionate advocate for health reform, was influenced by the increasing rates of tobacco addiction and its related health crises. With a background in medicine and public health advocacy, Mussey's insights stem from both empirical research and a deep concern for community welfare. His work serves as a vital intersection between medical science and moral philosophy, reflecting the era's struggle to reconcile personal habits with public health imperatives. This seminal text is essential for those interested in the historical context of health discussions around tobacco, public health policy, and the evolution of medical thought. Mussey's persuasive rhetoric and grounded arguments make this a compelling read for both scholars and general readers seeking to understand the implications of tobacco on individual health and societal norms.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 150円

Studies of Lowell (from Literary Friends and Acquaintance) Exploring the Influence of a Literary Giant【電子書籍】[ William Dean Howells ]

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<p>In "Studies of Lowell," a pivotal work from his series "Literary Friends and Acquaintance," William Dean Howells delves into the life and contributions of the esteemed poet James Russell Lowell and his significance in American literature. This book showcases Howells' nuanced literary style, characterized by keen observations and a conversational tone that brings forth an intimate understanding of Lowell's personality and literary prowess. Set against the backdrop of 19th-century America, Howells situates Lowell within the broader currents of Transcendentalism and the emerging American literary identity, allowing readers to grasp the complexities of social and artistic influences of the time. William Dean Howells, often referred to as the "Dean of American Letters," was deeply embedded in the literary milieu of his era. His extensive friendships with contemporaries, such as Lowell, informed his critical perspective and enriched his writing. Howells' commitment to realism and his advocacy for a distinctly American voice in literature shaped his desire to honor Lowell's legacy while reflecting on broader societal themes, such as nationalism and moral responsibility. "Studies of Lowell" is an essential read for anyone interested in American literature, offering both an homage to a literary giant and insightful commentary on the cultural landscape of his time. Readers will appreciate Howells' articulate reflections and the manner in which he captures the spirit of an era, making this work a valuable addition to the understanding of American literary heritage.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 150円

Influence, New and Expanded The Psychology of Persuasion【電子書籍】[ Robert B Cialdini PhD ]

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<p><strong>The foundational and wildly popular go-to resource for influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research, new insights, new examples, and online applications.</strong></p> <p>In the new edition of this highly acclaimed bestseller, Robert Cialdiniー<em>New York Times</em> bestselling author of <em>Pre-Suasion</em> and the seminal expert in the fields of influence and persuasionーexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.</p> <p>You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderーand just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.</p> <p>Cialdini’s Principles of Persuasion:</p> <ul> <li>Reciprocation</li> <li>Commitment and Consistency</li> <li>Social Proof</li> <li>Liking</li> <li>Authority</li> <li>Scarcity</li> <li>Unity, the newest principle for this edition</li> </ul> <p>Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific researchーincluding a three-year field study on what leads people to changeー<em>Influence</em> is a comprehensive guide to using these principles to move others in your direction.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,179円

Robert Burns: How To Know Him Enriched edition. A Scholarly Analysis of Burns' Literary Legacy and Enduring Influence【電子書籍】[ William Allan Neilson ]

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<p>In "Robert Burns: How To Know Him," William Allan Neilson offers a profound exploration of Scotland's national poet, delving into the nuances of Burns's life, works, and the cultural backdrop against which he wrote. Neilson's clear and engaging prose combines analytical depth with biographical narrative, allowing readers to appreciate the delicate intertwining of personal history and literary creation. Set against the rich tapestry of 18th-century Scotland, this work provides insights into Burns's timeless themes of love, social justice, and the human experience, reflected in a style that marries scholarly rigor with accessibility. William Allan Neilson was a distinguished literary scholar and educator, known for his dedication to the study of American and Scottish literature. His deep-seated admiration for Burns not only attests to his expertise but also informs his empathetic interpretation of the poet's significance. Neilson's academic background and cultural heritage undoubtedly influenced his desire to illuminate the complexities of Burns, revealing how this iconic figure continues to resonate with readers today. I highly recommend "Robert Burns: How To Know Him" to both newcomers and seasoned enthusiasts of Burns's poetry. Neilson's insightful analyses and approachable style invite readers to appreciate the multifaceted contributions of Burns, making it an indispensable text for understanding the enduring legacy of one of literature's most beloved voices. In this enriched edition, we have carefully created added value for your reading experience: - Handーpicked Memorable Quotes shine a spotlight on moments of literary brilliance. - Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 150円

看不見的影響力:華頓商學院教?看清自己如何受影響,做最好的決定【暢銷慶祝版】 Invisible Influence: The Hidden Forces that Shape Behavior【電子書籍】[ 約拿.博格 ]

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<p><strong>?比自己想的更容易被左右!</strong></p> <p><strong>為何我們有時顯得盲從,有時又刻意不做別人已經在做的事?</strong><br /> <strong>我們以為做決定的是自己,卻忽略了背後的「社會影響力」。</strong></p> <p><strong>* 冠軍暢銷書《瘋潮行銷》作者又一剖析人類行為的代表作</strong></p> <p><strong>*****《何時要從??何時又該特立獨行?》暢銷慶祝版</strong></p> <p>──<strong>不論?想成功銷售?品或聰明過生活,</strong></p> <p><strong>都必須洞悉無所不在的「社會影響力」。</strong></p> <p>.為什麼熟悉市場的專業人士也無法預測?些商品會暢銷?</p> <p>.為什麼有些品牌要付錢請某些名人別穿自家衣服?</p> <p>.為什麼LV等精品業者應該鼓勵?冒?</p> <p>.為什麼外觀越普通的國民車賣得越好?</p> <p>.為什麼家中排行才是選拔頂尖運動員的關鍵?<br /> .為什麼政府的節能宣導一點效果也沒有?</p> <p>不知道今天天氣該穿什麼衣服,看看窗外的人怎麼穿,從?可以?助我們快速做決定;?在聚餐最後想來一客甜點,其他人卻興趣缺缺,那就算了?,從?可以減少社會壓力;人類天生具有模?的傾向,跟其他人做相同的事容易贏得好感,例如在談判時模?對方的舉動,成交機率可以高五成。</p> <p>然而,人類行為遠比上述還複雜,我們在某些時候又會想要特立獨行。當某件商品透露出跟身分地位有關的訊息,我們就會想要與?不同。而中?階級比起勞動階級,又更在乎自己的獨特性。我們所處的文化也會造成差異,像是美國追捧獨特性,日本則是推崇要合群。這些因素交錯影響著我們?日做的決定。</p> <p>華頓商學院行銷學教授約拿.博格,透過數百次實驗、分析數千場競賽、檢視數百次購物行為來研究「社會影響力」科學,探討他人如何用難以察覺且意想不到的方式左右我們的行為。書中詳盡介紹了社會影響作用的主要面向,並提供許多活用在各種實務上的靈感。不論是提升工作表現、讓商品暢銷,或是讓數百萬人主動省電節能……只要能掌握這股隱形的力量,就有機會更有效率且更成功地達成目標,在工作與生活上獲取更大成就。</p> <p><strong>羅伯特.席爾迪尼Robert Cialdini|《鋪梗力》、《影響力》作者</strong><br /> <strong>?爾斯.杜希格Charles Duhigg|《為什麼我們這樣生活,那樣工作?》作者</strong><br /> <strong>雅莉安娜.哈芬登Arianna Huffington|《哈芬登郵報》創?人?總編輯、《從容的力量》</strong></p> <p><strong>作者</strong><br /> <strong>艾美.柯蒂Amy Cuddy|《姿勢決定?是誰》作者</strong><br /> <strong>威廉.尤瑞William Ury|《?服自己,就是最聰明的談判力》作者</strong></p> <p><strong>──好評推薦──</strong></p> <p>博格?開神祕面紗,讓我們看見強大影響力的源頭,解開有趣的人類行為謎題。──羅伯特.席爾迪尼Robert Cialdini|《鋪梗力》、《影響力》作者</p> <p>博格再度推出精彩作品,帶給我們看穿世界的概念與工具。──?爾斯.杜希格Charles Duhigg│《為什麼我們這樣生活,那樣工作?》作者</p> <p>這本書就跟作者上一本《瘋潮行銷》一樣,帶領讀者穿透事物表面,令人目眩神迷。看了這本書之後,我們對自己,以及自己與社會的關聯,將有全新認識。──雅莉安娜.哈芬登Arianna Huffington│《從容的力量》作者</p> <p>這本書從第一頁就改變?看待自己與他人的方式,令人大開眼界,忍不住一口氣讀完。──艾美.柯蒂Amy Cuddy│《姿勢決定?是誰》作者</p> <p>如果想知道影響自身行為的真正主使者,那就讀博格這本令人驚奇的新書。裡頭提供意想不到的研究,令人難忘的故事,以及種種真知灼見。精彩萬分!──威廉.尤瑞William Ury│《?服自己,就是最聰明的談判力》作者</p> <p><strong>作者簡介</strong></p> <p><strong>約拿</strong>**.**<strong>博格(<strong><strong>Jonah Berger</strong></strong>)</strong></p> <p>賓州大學華頓商學院的行銷教授,著有暢銷全球的《瘋潮行銷》(<em>Contagious</em>)與《何時要從??何時又該特立獨行?》(<em>Invisible Influence</em>)。他是世界知名的專家,專門研究行為改變、社會影響、口耳相傳,以及?品、點子與行為流行的原因。</p> <p>博格發表過五十多篇頂尖學術期刊論文,通俗文章散見於《紐約時報》、《華爾街日報》、《哈佛商業評論》等各大刊物。平日亦經常替Google、Apple、Nike等企業與蓋茲夫婦基金會(Bill & Melinda Gates)出謀劃策,協助數百間組織推動新?品採用,?轉大?觀點,改變組織文化。</p> <p>他榮登《快公司》(Fast Company)商業界最具創意人士排行榜,研究成果多次名列《紐約時報雜誌》的「年度創意」(Year in Ideas)。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,385円

Condillac: sa vie, sa philosophie, son influence Exploration approfondie de la philosophie et de l'influence de Condillac, repr?sentant du Sensualisme au XVIIIe si?cle【電子書籍】[ Gustave comte Baguenault de Puchesse ]

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<p>Dans "Condillac: sa vie, sa philosophie, son influence", Gustave comte Baguenault de Puchesse propose une exploration approfondie de la pens?e de l'illustre philosophe ?tienne Bonnot de Condillac. ? travers un style analytique et bien structur?, l'auteur plonge dans la biographie de Condillac, tout en confrontant ses id?es ? celles de ses contemporains, notamment les sens comme base de la connaissance. Situ? ? la crois?e du XVIIIe si?cle des Lumi?res, ce livre se distingue par une rigueur intellectuelle qui ne sacrifie rien ? la clart?, consacrant ainsi Condillac ? un r?le cl? dans l'histoire de la philosophie. Gustave comte Baguenault de Puchesse, homme de lettres et esprit ?clair?, fait preuve d'une vaste ?rudition, nourrie par son int?r?t pour le rationalisme et l'analyse empirique. Son engagement avec la philosophie fran?aise illustre sa qu?te pour retracer l'h?ritage intellectuel de Condillac, comblant ainsi une lacune dans la r?ception de cette figure souvent n?glig?e. La recherche approfondie de l'auteur t?moigne de son d?sir de mettre en lumi?re l'importance de Condillac dans le d?veloppement de la pens?e moderne. Je recommande vivement ce livre ? quiconque s'int?resse ? l'?pist?mologie et ? la philosophie des Lumi?res. La synth?se habile des id?es de Condillac et leur port?e historique, coupl?e ? l'?rudition de Baguenault de Puchesse, en font un ouvrage essentiel pour les ?tudiants et les passionn?s de philosophie.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 310円

War on Peace The End of Diplomacy and the Decline of American Influence【電子書籍】[ Ronan Farrow ]

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<p><strong>A book for anyone interested to know more about how the world really works by Pulitzer Prize-winning journalist Ronan Farrow.</strong></p> <p>‘This is one of the most important books of our time.’ Walter Isaacson ‘A masterpiece’ Dan Simpson, Post-Gazette THE NEW YORK TIMES #3 BESTSELLER</p> <p>US foreign policy is undergoing a dire transformation, forever changing America’s place in the world. Institutions of diplomacy and development are bleeding out after deep budget cuts; the diplomats who make America’s deals and protect democratic interests around the world are walking out in droves. Offices across the State Department sit empty, while abroad the military-industrial complex has assumed the work once undertaken by peacemakers. Increasingly, America is a nation that shoots first and asks questions later.</p> <p>In an astonishing journey from the corridors of power in Washington, DC, to some of the most remote and dangerous places on earth ? Afghanistan, Somalia, and North Korea among them acclaimed investigative journalist Ronan Farrow illuminates one of the most consequential and poorly understood changes in American history. His first-hand experience as a former State Department official affords a personal look at some of the last standard bearers of traditional statecraft, including Richard Holbrooke, who made peace in Bosnia and died while trying to do so in Afghanistan.</p> <p>Drawing on newly unearthed documents, and richly informed by rare interviews with warlords, whistle-blowers, and policymakers ? including every living secretary of state from Henry Kissinger to Hillary Clinton to Rex Tillerson ? <em>War on Peace</em> makes a powerful case for an endangered profession. Diplomacy, Farrow argues, has declined after decades of political cowardice, short-sightedness, and outright malice ? but it may just offer a way out of a world at war.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,269円

Elements of Influence The Art of Getting Others to Follow Your Lead【電子書籍】[ Terry Bacon ]

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<p><strong>Drawing on twenty years of research on the most common positive and negative influencing techniques people use to get ahead, author Terry R. Bacon explains how influence works and how you can use it to lead effectively and reach any goal.</strong></p> <p>We succeed when we’re able to influence how others think, feel, and act: getting them to accept our point of view, follow our lead, join our cause, feel our excitement, or buy our products and services. By shedding light on how the act of influencing impacts our daily lives--even when we don’t realize we (or others) are doing it--<em>Elements of Influence</em> offers the key to using this tool more consciously and effectively through adaptability, perceptiveness, and insight.</p> <p>Whether you’re a business leader, frontline employee, entrepreneur, or stay-at-home parent, this universal resource teaches you:</p> <ul> <li>why people allow themselves to be influenced and why they resist;</li> <li>how to choose the right influencing approach in different situations;</li> <li>how to be influential without formal authority;</li> <li>and what it takes to achieve success in every kind of organization or professional role--even when working with those from other countries and cultures.</li> </ul> <p>Filled with tips, exercises, and practical applications, <em>Elements of Influence</em> shows how anyone can exert influence to achieve real results.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,250円

The Illusion of Choice 16? psychological biases that influence what we buy【電子書籍】[ Richard Shotton ]

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<p>The compelling new book by Richard Shotton, author of <em>The Choice Factory</em>. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. <em>The Illusion of Choice</em> identifies the 16? most important psychological biases that everyone in business needs to be aware of today ? and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed <em>The Choice Factory</em>, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit ? and much, much more. You simply cannot afford to miss <em>The Illusion of Choice</em>.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,075円

The Influence of Old Norse Literature on English Literature Enriched edition. Exploring the Norse Influence on English Literature【電子書籍】[ Conrad Hjalmar Nordby ]

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<p>In "The Influence of Old Norse Literature on English Literature," Conrad Hjalmar Nordby delves into the intricate web of literary connections that trace the impact of Old Norse narratives on the development of English literary traditions. Employing a comparative literary approach, Nordby examines thematic parallels, narrative structures, and stylistic influences that emerged during the medieval period. His analytical rigor highlights the cross-cultural exchanges that shaped works by eminent English authors, thereby positioning the Old Norse literary canon not merely as a peripheral influence but as a central pillar in the evolution of English storytelling. Conrad Hjalmar Nordby, a renowned scholar in comparative literature and Nordic studies, brings his extensive knowledge of both Old Norse texts and English literature to bear in this compelling work. His academic pursuits have been significantly informed by his Nordic heritage, allowing him to appreciate firsthand the rich tapestry of stories that have traversed not only languages but also cultures. His expertise is cultivated through years of teaching and research, leading to a nuanced understanding of literary dynamics across linguistic borders. This book is essential for students, scholars, and literature enthusiasts alike, as it invites readers to reconsider the interdependencies of cultural narratives. By elucidating the profound influence of Old Norse literature on English literature, Nordby provides a fresh perspective that enriches our comprehension of literary development. Readers will find insights that celebrate the complexities of narrative evolution across time and geography, making this work a valuable addition to any literary library. In this enriched edition, we have carefully created added value for your reading experience: - Handーpicked Memorable Quotes shine a spotlight on moments of literary brilliance. - Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 300円

Hijacking the Agenda Economic Power and Political Influence【電子書籍】[ Christopher Witko ]

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<p>Why are the economic interests and priorities of lower- and middle-class Americans so often ignored by the U.S. Congress, while the economic interests of the wealthiest are prioritized, often resulting in policies favorable to their interests? In <em>Hijacking the Agenda</em>, political scientists Christopher Witko, Jana Morgan, Nathan J. Kelly, and Peter K. Enns examine why Congress privileges the concerns of businesses and the wealthy over those of average Americans. They go beyond demonstrating that such economic bias exists to illuminate precisely how and why economic policy is so often skewed in favor of the rich.</p> <p>The authors analyze over 20 years of floor speeches by several hundred members of Congress to examine the influence of campaign contributions on how the national economic agenda is set in Congress. They find that legislators who received more money from business and professional associations were more likely to discuss the deficit and other upper-class priorities, while those who received more money from unions were more likely to discuss issues important to lower- and middle-class constituents, such as economic inequality and wages. This attention imbalance matters because issues discussed in Congress receive more direct legislative action, such as bill introductions and committee hearings. While unions use campaign contributions to push back against wealthy interests, spending by the wealthy dwarfs that of unions.</p> <p>The authors use case studies analyzing financial regulation and the minimum wage to demonstrate how the financial influence of the wealthy enables them to advance their economic agenda. In each case, the authors examine the balance of structural power, or the power that comes from a person or company’s position in the economy, and kinetic power, the power that comes from the ability to mobilize organizational and financial resources in the policy process. The authors show how big business uses its structural power and resources to effect policy change in Congress, as when the financial industry sought deregulation in the late 1990s, resulting in the passage of a bill eviscerating New Deal financial regulations. Likewise, when business interests want to preserve the policy status quo, it uses its power to keep issues off of the agenda, as when inflation eats into the minimum wage and its declining purchasing power leaves low-wage workers in poverty. Although groups representing lower- and middle-class interests, particularly unions, can use their resources to shape policy responses if conditions are right, they lack structural power and suffer significant resource disadvantages. As a result, wealthy interests have the upper hand in shaping the policy process, simply due to their pivotal position in the economy and the resulting perception that policies beneficial to business are beneficial for everyone.</p> <p><em>Hijacking the Agenda</em> is an illuminating account of the way economic power operates through the congressional agenda and policy process to privilege the interests of the wealthy and marks a major step forward in our understanding of the politics of inequality.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,560円

Haydn Unveiling the Musical Genius: A Journey into Haydn's Artistic Evolution and Influence on Classical Music【電子書籍】[ John F. Runciman ]

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<p>In "Haydn," John F. Runciman delves into the life and works of one of the most significant composers of the Classical era, Joseph Haydn. The book combines meticulous biographical detail with an analytical lens, examining Haydn's contributions to the development of symphonic and chamber music. Runciman's prose is scholarly yet accessible, making use of rich historical context to paint a vivid picture of Haydn's influence on his contemporaries, particularly Mozart and Beethoven, while exploring the intricate structures and innovative techniques in his compositions that heralded the Classical style. Runciman, an esteemed musicologist and biographer, draws upon his deep-seated passion for classical music and historical scholarship to illuminate Haydn's multifaceted personality and artistic evolution. Having spent years studying the intersection of music and culture, Runciman brings to the text a wealth of knowledge and a unique perspective informed by his earlier works on music history, which undoubtedly shaped his understanding of Haydn's importance in the broader musical landscape. This compelling biography is highly recommended for both music aficionados and general readers alike. "Haydn" not only enriches one's appreciation of classical music but also offers poignant insights into the artist's life, thereby making it an indispensable addition to any music lover's library.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 150円