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商品	説明	価格
Denialism How Irrational Thinking Harms the Planet and Threatens Our Lives【電子書籍】[ Michael Specter ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞In this provocative and headline-making book, Michael Specter confronts the widespread fear of science and its terrible toll on individuals and the planet.＜/strong＞＜/p＞＜p＞In ＜em＞Denialism,＜/em＞ Michael Specter reveals that Americans have come to mistrust institutions and especially the institution of science more today than ever before. For centuries, the general view had been that science is neither good nor badーthat it merely supplies information and that new information is always beneficial. Now, science is viewed as a political constituency that isn’t always in our best interest.＜/p＞＜p＞The issues may be complex but the choices are not: Are we going to continue to embrace new technologies, along with acknowledging their limitations and threats, or are we ready to slink back into an era of magical thinking? In ＜em＞Denialism＜/em＞, Specter makes an argument for a new Enlightenment, the revival of an approach to the physical world that was stunningly effective for hundreds of years: What can be understood and reliably repeated by experiment is what nature regarded as true. Now, at the time of mankind’s greatest scientific advancesーand our greatest need for themーthat deal must be renewed.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,193円
Hidden Games The Surprising Power of Game Theory to Explain Irrational Human Behavior【電子書籍】[ Erez Yoeli ] 楽天Kobo電子書籍ストア	＜p＞Two ?MIT economists? show ?how ?game theoryーthe ultimate theory of rationalityーexplains irrational behavior??＜/p＞＜p＞We like to think of ourselves as rational. This idea is the foundation for classical economic analysis of human behavior, including the awesome achievements of game theory. But as behavioral economics shows, most behavior doesn’t seem rational at allーwhich, unfortunately, to cast doubt on game theory’s real-world credibility.＜/p＞＜p＞In?＜em＞Hidden Games＜/em＞,?Moshe Hoffman and Erez Yoeli find a surprising middle ground?between the hyperrationality of classical economics and the hyper-irrationality of behavioral economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behavior, from the mechanics of Stockholm syndrome and internalized misogyny to why we help strangers and have a sense of fairness.＜/p＞＜p＞Fun and powerfully insightful, ＜em＞Hidden Games＜/em＞?is an eye-opening argument for using game theory to explain all the irrational things we think, feel, and do.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,451円
反智：不願?理的人是偏執，不會?理的人是愚蠢，不敢?理的人是奴隸 The Irrational ApeWhy Flawed Logic Puts us all at Risk and How Critical Thinking Can Save the World【電子書籍】[ 古倫姆斯 ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞識破迷惑人心的把戲、似是而非的話術＜/strong＞＜/p＞＜p＞＜strong＞理性並非本能，理智需要鍛?＜/strong＞＜/p＞＜p＞《反智》蒐羅了常見的推理謬誤、＜/p＞＜p＞邏輯缺陷、數字迷思、偏見和陰謀論，＜/p＞＜p＞以當今社會的著名事件和近代?史的精采故事為例，＜/p＞＜p＞告訴我們如何識破種種迷惑人心的把戲、似是而非的話術，＜/p＞＜p＞以及如何建立分析性思考的能力。＜/p＞＜p＞＜strong＞?覺得下面這個三段論，有沒有問題?？＜/strong＞＜/p＞＜p＞前提一：人皆不免一死。＜/p＞＜p＞前提二：蘇格拉底不免一死。＜/p＞＜p＞結　論：因此，蘇格拉底是人。＜/p＞＜p＞＜strong＞如果?覺得完全沒問題，＜/strong＞＜/p＞＜p＞＜strong＞那麼我們把「人」換成「狗」，重寫如下：＜/strong＞＜/p＞＜p＞前提一：狗皆不免一死。＜/p＞＜p＞前提二：蘇格拉底不免一死。＜/p＞＜p＞結論　：因此，蘇格拉底是狗。＜/p＞＜p＞看得出來問題出在?裡?？＜/p＞＜p＞我們再舉兩個同樣類型的錯誤推理的案例：＜/p＞＜p＞前提一：巴黎在歐洲。＜/p＞＜p＞前提二：我在歐洲。＜/p＞＜p＞結論　：因此，我在巴黎。＜/p＞＜p＞前提一：共?黨贊成加?。＜/p＞＜p＞前提二：我的政敵贊成加?。＜/p＞＜p＞結論　：因此，我的政敵就是共?黨。＜/p＞＜p＞?知道?：＜/p＞＜p＞．社群媒體上被分享的文章，＜/p＞＜p＞有六成是沒仔細讀過?容的人轉傳的。＜/p＞＜p＞許多人只因為標題很吸睛，就按讚、＜/p＞＜p＞按分享！或是因為標題令人憤怒，＜/p＞＜p＞就在鍵盤上充滿熱血、展現義憤！＜/p＞＜p＞．政客使用統計學，就和醉酒的人使用燈柱一樣，＜/p＞＜p＞是為了支?，而不是為了照亮。＜/p＞＜p＞．賣房子的人?：「前年房價雖然跌了50%，但去年又強彈了50%，＜/p＞＜p＞買家完全沒有虧到錢?。」他應該是很誠實，才會這麼坦白?？＜/p＞＜p＞．命理師和占星家?：「?很善良和熱情，＜/p＞＜p＞但如果?感覺遭到背叛，?也可能?生令人招架不住的怒火與怨憤。」＜/p＞＜p＞?覺得很準?！所以，他們幾乎對?個人都這麼?。＜/p＞＜p＞．人的記憶，並不像?影裝置，?只要?下事件，＜/p＞＜p＞以後就可以回顧。記憶其實更接近維基百科，＜/p＞＜p＞?可以上去改動它ーー但是別人也可以。＜/p＞＜p＞．媒體好像分不出「一場車禍意外」與＜/p＞＜p＞「一場文明危機」之間有何差別，所以行車記?器新聞，＜/p＞＜p＞往往凌駕於專業鏡頭下的深度報導……＜/p＞＜p＞我們習慣追求速度、勝過追求真實度，＜/p＞＜p＞習於反應、而非反省。＜/p＞＜p＞我們具有上帝般的科技，＜/p＞＜p＞卻擁抱中古時代的習俗，＜/p＞＜p＞懷有舊石器時代的情緒。＜/p＞＜p＞作者簡介＜/p＞＜p＞＜strong＞古倫姆斯＜/strong＞＜/p＞＜p＞多才多藝的愛爾蘭物理學家、癌症研究人員、科學作家。＜/p＞＜p＞1985年出生於都柏林，成長於沙烏地阿拉伯，＜/p＞＜p＞學生時期熱中音樂、表演及科學。＜/p＞＜p＞2011年獲得都柏林城市大學應用物理博士學位，＜/p＞＜p＞之後擔任牛津大學博士後研究員，＜/p＞＜p＞鑽研醫學物理學和腫瘤學，＜/p＞＜p＞目前與英國高等跨領域輻射研究中心（CAIRR）及＜/p＞＜p＞貝爾法斯特女王大學合作進行研究。＜/p＞＜p＞研究之餘，致力提升社會大?對科學的認識，＜/p＞＜p＞並對抗偽科學的浪潮。＜/p＞＜p＞他經常上英國廣播公司BBC和愛爾蘭國家電視廣播臺RT?，＜/p＞＜p＞談論科學議題，並為《愛爾蘭時報》、《衛報》和＜/p＞＜p＞《旁觀者》雜誌，撰寫科普文章。＜/p＞＜p＞2014年獲頒著名的馬杜克斯獎（John Maddox Prize），＜/p＞＜p＞表彰他「在逆境中挺身而出，捍衛科學」。＜/p＞＜p＞英國癌症研究基金會亦讚許他為「傑出媒體大使」，＜/p＞＜p＞積極消除公?對科學和醫學的誤解。＜/p＞＜p＞作者的網站：www.davidrobertgrimes.com/＜/p＞＜p＞＜strong＞譯者簡介＜/strong＞＜/p＞＜p＞＜strong＞楊玉齡＜/strong＞＜/p＞＜p＞輔仁大學生物系畢業。＜/p＞＜p＞曾任《牛頓》雜誌副總編輯、《天下》雜誌資深文稿編輯。＜/p＞＜p＞目前為自由撰稿人，專事科學書籍翻譯、寫作。＜/p＞＜p＞著作《肝炎聖戰》（與羅時成合著）榮獲第一屆?大猷科普創作首獎金籤獎、＜/p＞＜p＞《台灣蛇毒傳奇》（與羅時成合著）獲行政院新聞局第二屆小太陽獎。＜/p＞＜p＞譯作《生物圈的未來》獲第二屆?大猷科普譯作首獎金籤獎、＜/p＞＜p＞《消失的湯匙》獲第六屆?大猷科普譯作銀籤獎、＜/p＞＜p＞《大自然的獵人》獲第一屆?大猷科普譯作佳作獎、＜/p＞＜p＞《小提琴家的大姆指》獲第七屆?大猷科普譯作佳作獎、＜/p＞＜p＞《雁鵝與勞倫茲》獲中國大陸第四屆全國優秀科普作品獎三等獎。＜/p＞＜p＞?著有《一代醫人杜聰明》；＜/p＞＜p＞譯有《基因聖戰》、《大腦開竅手冊》、＜/p＞＜p＞《幻覺》等數十冊（以上皆天下文化出版）。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,176円
Predictably Irrational: The Hidden Forces that Shape Our Decisions【電子書籍】[ Dan Ariely ] 楽天Kobo電子書籍ストア	＜p＞Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.＜/p＞＜p＞Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?＜/p＞＜p＞In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.＜/p＞＜p＞Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	979円
The Irrational Bundle Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty【電子書籍】[ Dr. Dan Ariely ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” ー＜em＞Time＜/em＞＜/strong＞＜/p＞＜p＞＜strong＞Dan Ariely, behavioral economist and ＜em＞New York Times＜/em＞ bestselling author of ＜em＞Predictably Irrational＜/em＞ and ＜em＞The Upside of Irrationality,＜/em＞ returns with a thought-provoking work that challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves.＜/strong＞＜/p＞＜p＞＜em＞Does the chance of getting caught affect how likely we are to cheat?＜/em＞＜/p＞＜p＞＜em＞How do companies pave the way for dishonesty?＜/em＞＜/p＞＜p＞＜em＞Does collaboration make us more or less honest?＜/em＞＜/p＞＜p＞＜em＞Does religion improve our honesty?＜/em＞＜/p＞＜p＞Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's a white lie to head off trouble or padding our expense reports. In ＜em＞The (Honest) Truth About Dishonesty＜/em＞, award-winning author Dan Ariely shows why some things are easier to lie about than others; how getting caught matters less than we think in whether we cheat; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives.＜/p＞＜p＞With compelling personal and academic findings, ＜em＞The (Honest) Truth About Dishonesty＜/em＞ will change the way we see ourselves, our actions, and others.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,532円
Talking to 'Crazy': How to Deal with the Irrational and Impossible People in Your Life TALKING TO CRAZY [ Mark Goulston ] 楽天ブックス	TALKING TO CRAZY Mark Goulston HARPERCOLLINS LEADERSHIP2018 Paperback English ISBN：9780814439296 洋書 Business & SelfーCulture（ビジネス） SelfーHelp	3,643円
Predictably Irrational, Revised and Expanded Edition The Hidden Forces That Shape Our Decisions【電子書籍】[ Dr. Dan Ariely ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show ＜em＞The Irrational＜/em＞＜/strong＞＜/p＞＜p＞＜strong＞“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” ー Jerome Groopman, ＜em＞New York Times＜/em＞ bestselling author of ＜em＞How Doctors Think＜/em＞＜/strong＞＜/p＞＜p＞＜strong＞“Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. ＜em＞Predictably Irrational＜/em＞ will reshape the way you see the world, and yourself, for good.” ー James Surowiecki, author of ＜em＞The Wisdom of Crowds＜/em＞＜/strong＞＜/p＞＜p＞Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?＜/p＞＜p＞When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking ＜em＞New York Times＜/em＞ bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictableーmaking us predictably irrational.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,936円
まどわされない思考　非論理的な社会を批判的思考で生き抜くために　The Irrational Ape【電子書籍】[ デヴィッド・ロバート・グライムス ] 楽天Kobo電子書籍ストア	＜p＞人間を他の動物と分けるものは、「思考力」だ。何が正しく、何が嘘かを見抜き、判断を下す。──はずなのだが、実際は人間は情報を読み間違い、だまされ、偏見や無知によって、誤った判断を下しがちだ。なぜこのようなことが起こるのか？物理学者でガン研究者、科学ジャーナリストとして、あらゆる種類の間違った判断を見てきた著者が、旧ソ連から中国、アメリカ、オーストラリア、イギリス、アフリカなど全世界の実例を挙げながら、まどわされずに思考するために何に気をつければいいのかを説く。読むうちに、頭がクリアになり、世界がくっきり見えてくる。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,200円
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions PREDICTABLY IRRATIONAL REV & E [ Dan Ariely ] 楽天ブックス	PREDICTABLY IRRATIONAL REV & E Dan Ariely PERENNIAL2010 Paperback Revised and Exp English ISBN：9780061353246 洋書 Business & SelfーCulture（ビジネス） Business & Economics	3,168円
大腦不邏輯：魔神仔、夢遊殺人、外星人?架……大腦出了什麼錯？ Neurologicthe brain's hidden rationale behind our irrational behavior【電子書籍】[ 艾利澤．史坦伯格Eliezer J. Sternberg ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞★Amazon 4.8顆星超高好評＜br /＞ ★完美結合知識、?樂與動人故事的腦神經著作＜br /＞ ★獻給喜歡《錯把太太當帽子的人》、「X?案」的讀者＜/strong＞＜/p＞＜p＞＜strong＞大腦，不見得是?的好夥伴！＜br /＞ ?若不?它的邏輯，就只能等著它來整?。＜/strong＞＜/p＞＜p＞《大腦不邏輯》透過腦傷、精神疾病、夢境、催眠等?況，＜br /＞帶?認識大腦這個神祕又強大的黒盒子，如何執行各種任務。＜/p＞＜p＞人類引以為傲的大腦＜br /＞其實……充滿了bug＜/p＞＜p＞．回家的路上總是忘了買牛?＜br /＞．已經截肢的幻肢，為何還會發癢？＜br /＞．熟人之間，更容易互相傳染呵欠＜/p＞＜p＞而且……鬼影幢幢＜/p＞＜p＞．鬼壓床、夢遊殺人怎麼發生？＜br /＞．被外星人?架的情節，為何都大同小異？＜br /＞．彷彿《愛麗絲夢遊仙境》，身體變得忽大忽小＜/p＞＜p＞透過這些奇思怪想與瘋狂行徑，我們更了解大腦的運作……＜br /＞然而……怪奇現象背後很有邏輯＜/p＞＜p＞．一派胡言，卻沒有??的人＜br /＞．和自己的老婆外遇，又是什麼情況？＜br /＞．盲人有視覺？但視力正常的人卻常常視而不見＜/p＞＜p＞此外……這本書，還可以＜/p＞＜p＞．教?一眼辨識假笑＜br /＞．善用催眠原理，達到廣告效果＜br /＞．利用想像力，讓運動能力突飛猛進＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,521円
The Upside of Irrationality The Unexpected Benefits of Defying Logic at Work and at Home【電子書籍】[ Dr. Dan Ariely ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞＜em＞New York Times＜/em＞ Bestseller＜/strong＞＜/p＞＜p＞＜strong＞“Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” ー James Surowiecki, author of ＜em＞The Wisdom of Crowds＜/em＞＜/strong＞＜/p＞＜p＞＜strong＞Behavioral economist and ＜em＞New York Times＜/em＞ bestselling author of ＜em＞Predictably Irrational＜/em＞ Dan Ariely offers a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of ＜em＞Freakonomics, Survival of the Sickest＜/em＞, and Malcolm Gladwell’s ＜em＞Blink＜/em＞ and ＜em＞The Tipping Point＜/em＞ will find many thought-provoking insights in ＜em＞The Upside of Irrationality.＜/em＞＜/strong＞＜/p＞＜p＞How can large bonuses sometimes make CEOs less productive?＜/p＞＜p＞Why is revenge so important to us?＜/p＞＜p＞How can confusing directions actually help us?＜/p＞＜p＞Why is there a difference between what we ＜em＞think＜/em＞ will make us happy and what ＜em＞really＜/em＞ makes us happy?＜/p＞＜p＞In his groundbreaking book, ＜em＞Predictably Irrational＜/em＞, Ariely revealed the multiple biases that lead us to make unwise decisions. Now, in ＜em＞The Upside of Irrationality＜/em＞, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term bad habit, how we learn to love the ones we’re with, and more. ＜em＞The Upside of Irrationality＜/em＞ will change the way we see ourselves at work and at homeーand cast our irrational behaviors in a more nuanced light.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,839円
不理性的力量：掌握工作、生活與愛情的行為經濟學 The Upside of Irrationality【電子書籍】[ 丹．艾瑞利Dan Ariely ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞繼《誰?人是理性的！》之後，＜/strong＞＜br /＞＜strong＞丹・艾瑞利這次要?徹底利用非理性行為，＜/strong＞＜br /＞＜strong＞讓?在職場與情場、工作與生活，更聰明、更快樂！＜/strong＞＜/p＞＜p＞＜strong＞★《誰?人是理性的！》最發人深省的續集＜/strong＞＜br /＞＜strong＞★《紐約時報》、《出版人週刊》、《科克斯評論》專文推薦＜/strong＞＜br /＞＜strong＞★ Amazon.com 商業理財百大暢銷書＜/strong＞＜/p＞＜p＞為何巨額獎金反而導致CEO工作績效不彰？為何「報復」對我們這麼重要？為何我們「認為」會讓我們快樂的事以及「真正」讓我們快樂的事之間，會有那麼大的差別？為何目前的線上交友方式不管用？＜/p＞＜p＞繼《誰?人是理性的！》之後，丹?艾瑞利這次要?徹底利用非理性行為，在職場與情場、公私生活之間，都能做出更好的決策。從此，?看待金錢、工作、愛情、報復、政治、醫療、購物或快樂的方式，將全盤改觀！＜/p＞＜p＞本書寫來非常平易近人且有趣，艾瑞利提供全新觀點，讓讀者理解人們在公私生活中，處處受到不理性思考模式牽制，包括：工作的真正動機、影響工作態度的要素、愚蠢行為變成習慣的原因、生活的意義、甚至戀愛關係的經營。艾瑞利並提出突破我們天生的「不理性」、做出好決策的方法，能使我們打破負面慣性模式，讓生活更滿意！＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,634円
The Upside of Irrationality: The Unexpected Benefits of Defying Logic UPSIDE OF IRRATIONALITY [ Dan Ariely ] 楽天ブックス	UPSIDE OF IRRATIONALITY Dan Ariely PERENNIAL2011 Paperback English ISBN：9780061995040 洋書 Computers & Science（コンピューター＆科学） Mathematics	3,009円
正面思考的假象：樂觀偏誤如何讓我們過得更好，卻又自取滅亡？ The Optimism Bias: A Tour of the Irrationally Positive Brain【電子書籍】[ 塔莉．沙羅特 ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞諾貝爾經濟學獎得主＜/strong＞＜strong＞理?．塞勒重磅推薦＜/strong＞＜/p＞＜p＞＜strong＞★＜strong＞＜strong＞榮獲英國心理學會圖書獎、亞馬遜4.4＜/strong＞＜/strong＞星讀者推薦**★＜/strong＞＜/p＞＜p＞＜strong＞★TED＜strong＞＜strong＞專題演講超過260＜/strong＞＜/strong＞萬次點?★＜/strong＞＜/p＞＜p＞＜strong＞★＜/strong＞《時代》雜誌（TIME**）封面故事報導★＜/p＞＜p＞　＜/p＞＜p＞?難道我們天生就愛正面思考，總是戴上?瑰色眼鏡看世界？＜/p＞＜p＞「樂觀」能讓鼓舞?不負此生、砥礪前行；＜br /＞「樂觀偏誤」卻會蒙蔽?的雙眼，一??邁向危機！＜/p＞＜p＞無論是金融分析師、世界領導者、新婚夫婦，＜br /＞甚至是洛杉磯湖人隊隊員，全都無法倖免。?＜/p＞＜p＞　＜/p＞＜p＞?是否想過：＜/p＞＜p＞　＜/p＞＜p＞・為什麼寧願負債累累，卻還是想買房？　　＜/p＞＜p＞・為什麼明知股市有風險，卻還是要投資？　　＜/p＞＜p＞・為什麼?經恐怖浩劫後的記憶，往往會失真？　　＜/p＞＜p＞・為什麼結婚時，都相信彼此能?白頭偕老？　　＜/p＞＜p＞・為什麼自己選擇的東西，會越看越喜歡？　　＜/p＞＜p＞・為什麼新冠疫情爆發初期，歐美各國選擇「佛系抗疫」？＜/p＞＜p＞・更重要的是ーー為什麼我們永遠堅信明天會更好？　＜/p＞＜p＞　＜/p＞＜p＞／正面思考ーー＜strong＞是一種天性，也是大腦的狡猾騙術／＜/strong＞＜/p＞＜p＞心理學家透過長期研究證實，無論種族、年齡、階級，人們對未來一樣都有不實的想望。這種天性被稱為樂觀偏誤，意即理所應當地認為未來會更美好。大部分人會高估將來的成就，而低估了離婚、罹癌或失業的機率。這樣的傾向深植於大腦，我們甚至難以察覺樂觀偏誤正在悄悄左右自己。＜/p＞＜p＞　＜/p＞＜p＞作者提出諸多實驗證明，人在面對兩個相似的工作機會或旅遊地點時，一旦做出決定，就會對選中的越看越滿意。潛意識中，我們毫無根據地相信自己所做的一切，將會導向更好的明天。＜/p＞＜p＞　＜/p＞＜p＞／愛?所擇ーー＜strong＞是一種決策力，或失控的樂觀？／＜/strong＞＜/p＞＜p＞失控的正面思考可能導致災難性的誤判，使我們選擇不做健康檢?、不塗防?油，或拒?開設儲蓄帳?；但樂觀偏誤也像是守護並激勵?我的衛兵，讓我們放眼未來並持續前行。＜/p＞＜p＞　＜/p＞＜p＞少了樂觀偏誤，我們的祖先可能永遠不會遠離部落、出外冒險；若非正面的信念，我們可能至今仍是一群穴居人，擠在一起夢想著光和熱。反之，如果?個人都是現實主義者，對未來不抱有樂觀想望，那麼恐怕滿街都將是憂鬱症患者，自殺人數也將激増。＜/p＞＜p＞　＜/p＞＜p＞樂觀偏誤固然利大於弊，但難免讓人做出不理性甚至有害的選擇。與生?來的偏誤縱然無法克服，但理解並正視偏誤的存在，我們當可取其利而避其害，真確了解自我，建立更踏實的人生。＜/p＞＜p＞　＜/p＞＜p＞本書從心理學、神經腦科學研究出發，深度解讀「樂觀偏誤」這項思維特質，?露「樂觀」的正反面向，同時結合大量有趣案例分析，層層?除樂觀的外衣，為當今世代塑造出更為立體、深刻的樂觀新定義。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,208円
globalization n. the irrational fear that someone in China will take your job【電子書籍】[ Judd Kahn ] 楽天Kobo電子書籍ストア	＜p＞In ＜em＞Globalization＜/em＞, authors Bruce Greenwald and Judd Kahn cut through the myths surrounding globalization and look more closely at its real impact, presenting a more accurate picture of the present status of globalization and its future consequences. Page by page, they uncover the real facts about globalization and answer the most important questions it raises, including: Will globalization increase or diminish in economic importance? Do higher living standards depend more on global or local conditions? and What are the actual implications of globalization for financial markets?＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,585円
Blaming Technology The Irrational Search for Scapegoats【電子書籍】[ Samuel C. Florman ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞An award-winning civil engineer and contractor explores the impact advanced technology has on the world and society.＜/strong＞＜/p＞＜p＞＜em＞Blaming Technology: The Irrational Search for Scapegoats＜/em＞ is Samuel C. Florman's 1981 discussion of the state of technology and engineering in the United States, including the pros and cons, and the public's perceptions and opinions. An optimist at heart, he believes that technological innovation improves lives and defends his profession and achievements from pessimists and critics who are convinced that modern advancements dehumanize people.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,760円
Shadow Working in Project Management Understanding and Addressing the Irrational and Unconscious in Groups【電子書籍】[ Joana B?rtholo ] 楽天Kobo電子書籍ストア	＜p＞＜em＞Shadow Working in Project Management＜/em＞ aims at contributing to our knowledge of all things unconscious and irrational in our behaviour. It takes the form of an empirical research, and therefore addresses mostly the tools and techniques available to get in touch with Shadow aspects of self and collective, to recognize how it manifests, how it can lead to conflict, and ways to address it.＜/p＞＜p＞From that perspective, it advances on to question the underlying beliefs of current management practices. It explores as well the inherent need for control in projects, being those of a professional nature, or other ventures. It challenges the strength of the concept of the "rational man" and its protagonism.＜/p＞＜p＞Joana B?rtholo’s work explores the role and nature of theShadow in the context of projects and their management, with an emphasis on techniques to address it. Despite being directed to managers and dedicated to the analyses of the managerial discourse, the tools and processes it proposes have universal relevance, based on the fact that the Shadow is everywhere, within everyone, from the individual to the global scale.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	9,028円
The Irrational Jesus Leading the Fully Human Church【電子書籍】[ Ken Evers-Hood ] 楽天Kobo電子書籍ストア	＜p＞Behavioral science books are popping up on bestseller lists: Predictably Irrational; Thinking, Fast and Slow; Nudge; Decisive. Even the White House launched a Behavioral Insights Team to match the British Ministry of Nudges. Conspicuously absent from this conversation is the church. The Irrational Jesus bridges this gap. Ken Evers-Hood looks at Jesus through the lens of cognitive heuristics (mental shortcuts) and biases (blind spots) and makes the case that a fully human Jesus is predictably irrational--just like all of us. Find out how the Apostle Paul's community building mirrors a prisoner's dilemma game and how this makes Paul an irrational leader, too. Discover how playing better games in church can foster hopeful, flourishing communities. Improve your decision-making; learn when to plan for irrationality and when to live into it. The Irrational Jesus addresses these issues and more. Integrating the insights of behavioral economists such as Dan Ariely, the gameful thinking of Jane McGonigal, and cutting-edge ideas from decision theory, Evers-Hood articulates a behavioral theology for fully human pastors of fully human congregations--a fresh perspective that will change how pastors and other church leaders see themselves, the institutions they serve, and the scriptural and theological tradition.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,385円
洋書 Harper Perennial paperback Book, Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Glomarket	* We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 * 特に注意してください。 * ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 * ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文	3,722円
Investing Through the Looking Glass A rational guide to irrational financial markets【電子書籍】[ Tim Price ] 楽天Kobo電子書籍ストア	The investment markets have never been more dangerous. Interest rates are at all-time lows; the sanctity of cash deposits is under threat; government bonds are expensive and offer ultra-low or negative yields; equity markets are largely detached from reality after years of loose monetary policy. Investors need to calibrate themselves to the realities of this extraordinary new environment so that they can protect their wealth and, ideally, prosper. In Investing Through the Looking Glass, longstanding portfolio manager and investment columnist Tim Price identifies and shatters a number of investment myths and misconceptions. He questions whether stock markets inevitably rise over the longer term, whether bonds continue to be relevant as a failsafe low-risk asset, whether professional fund managers represent "smart money", and much more besides. But this is not just a counsel of despair. Having identified the problems besetting today's investor, the focus then moves on to practical guidance to help investors preserve and grow their capital in this age of inflationary and deflationary uncertainty. Tim Price provides ideas on how to find attractive investments in distorted equity markets, on what might be the best-kept secret in finance, and how best to insure portfolios in an environment of heightened systemic risk. Investing Through the Looking Glass presents a route map for navigating one of the most challenging financial environments that anyone has ever seen. For the sake of your wealth, can you afford not to read it?画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,111円
A Joosr Guide to... Predictably Irrational by Dan Ariely: The Hidden Forces that Shape Our Decisions【電子書籍】[ Joosr ] 楽天Kobo電子書籍ストア	＜p＞In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.＜/p＞＜p＞As logical as we think we are, we've all made completely irrational decisions. Most of us make at least one every day. Discover the predictable patterns behind irrationality and put your rational mind back in charge.＜/p＞＜p＞Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives.＜/p＞＜p＞You will learn:＜/p＞＜p＞・ Why comparing options leads to bad decisions＜/p＞＜p＞・ Why a free gift might end up costing you more than you ever planned to spend＜/p＞＜p＞・ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	350円
The Mystery of the Ultimatum Game Why We Are Predictably Irrational【電子書籍】[ Kayoko Kobayashi ] 楽天Kobo電子書籍ストア	＜p＞This ambitious book is the first to present a theoretical framework for a unified analysis of both behavioral and traditional economics. It explores the ultimate factors from an evolutionary perspective in addressing why humans are predictably irrational and proposes "adaptive rationality," a new direction for understanding human behavior.＜br /＞ Taking anomalies in ultimatum game experiments as a starting point, this book presents findings from hundreds of experiments. The interdisciplinary nature of the book, which encompasses the latest research across an astonishingly wide range of fieldsーincluding game theory, psychology, neuroscience, cognitive science, cultural anthropology, biology, and ethologyーprovides boundless intellectual excitement.＜br /＞ While this is an academic book discussing human rationality, it can also be seen as a popular science book that delves deeply into questions such as "What underlies human decision making?" The book stands out for its unique approach, making it an unparalleled reading experience. The original Japanese edition won the Nikkei Prize for Economics Books (the 64th Nikkei-Keizai Tosho Bunka award) in 2021, an accolade bestowed upon an outstanding economics book published in a given year. Furthermore, this edition also received the Takashima Kunio Jiyu Prize Encouragement Award in 2024.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	10,938円
Sway The Irresistible Pull of Irrational Behavior【電子書籍】[ Ori Brafman ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞A fascinating journey into the hidden psychological influences that derail our decision-making, ＜em＞Sway＜/em＞ will change the way you think about the way you think.＜/strong＞＜/p＞＜p＞Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In ＜em＞Sway＜/em＞, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.＜/p＞＜p＞Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, ＜em＞Sway＜/em＞ reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).＜/p＞＜p＞＜em＞Sway＜/em＞ introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.＜/p＞＜p＞Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In ＜em＞Sway,＜/em＞ Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	939円
THE DEATH OF HOMO SAPIENS THE ACTION IRRATIONAL AS SOCIAL VALUE【電子書籍】[ CLEBERSON EDUARDO DA COSTA ] 楽天Kobo電子書籍ストア	＜p＞Segundo Karl Marx[1], “para que o homem possa ser capaz de transformar (a sociedade ou a sua condi??o s?cio-existencial) ? preciso, antes, que ele seja capaz de transformar-se”.＜/p＞＜p＞Nesse sentido, para poder transformar-se ? preciso tamb?m poder pensar: libertar-se das ideologias que, embrutecendo o pensamento, fazem com que os homens deixem de ser seres racionais, “homo sapiens” e/ou homo intelectos, e se transmutem em “homo faber” e/ou animais irracionais, existindo apenas como t?cnicos e/ou especialistas do saber, alienados para a compreens?o simult?nea das partes e do todo, culminados num estado de “animaliza??o” e/ou de uma “condi??o humana s?cio-existencial inumana, desumana e/ou inaut?ntica.”＜/p＞＜p＞Em outras palavras, para poderem ser capazes de transformarem-se e, na mesma via, de transformar, os homens precisam se libertar de uma “condi??o humana inumana e/ou desumana”, h? s?culos sistematizada, motivada pelos valores Cartesianos, Positivistas, Pragm?ticas, constru?dos estes por meio de s?mbolos, formas particularistas de inser??o social, especializadas de aprendizagem e de inser??o no mundo do trabalho, mediante o avan?o das ci?ncias, atrelada esta ao desenvolvimento do capitalismo, com suas revolu??es industriais.＜/p＞＜p＞Outra dimens?o desse processo de irracionalidade institu?da e/ou sistematizada, como um valor social nas sociedades capitalistas ocidentais contempor?neas, est?, tamb?m, dada naquela que ? diretamente causada e fomentada pela “Ind?stria Cultural”, onde, como bem ressaltou a fil?sofa Marilena Chau?, por meio dela e para ela, s?o constru?dos e mantidos, os chamados “espectadores m?dios”, “leitores m?dios”, aos quais s?o atribu?das certas “capacidades mentais m?dias”, numa esp?cie de sistematiza??o - tamb?m fora das ideol?gicas institui??es educativas de Estado ? da chamada “pedagogia da mediocridade”.＜/p＞＜p＞A intr?nseca rela??o entre esses dois processos de irracionalidades sistematizados nessas sociedades capitalistas ocidentais p?s-modernas pode ser entendida como um mecanismo de “invers?o dos processos de capta??o e/ou apreens?o da realidade” pelos sujeitos, nela transformados em objetos, onde o intelig?vel, atrav?s da exig?ncia de interioriza??o e, numa outra via, de exterioriza??o, como respostas a fragmentados conceitos simb?licos no campo visual, fica reduzido aos estados humanos, ou melhor, inumanos de meramente:＜/p＞＜p＞1- copiar e reproduzir;＜/p＞＜p＞2- aprender somente pensamentos, sob a forma de ac?mulo de informa??es, e n?o de aprender a pensar.＜/p＞＜p＞Ou seja, se o “homo sapiens”, segundo a Antropologia, se diferencia dos outros animais ditos inferiores porque possui a capacidade de “evoluir do sens?vel para o intelig?vel”, nessas sociedades, ao contr?rio, tragicamente, eles est?o colocados como seres irracionais, simb?licos, limitados a apreenderem a realidade de forma fragmentada, por meio da exig?ncia social de respostas a est?mulos visuais e culturais, enquanto produtos culturais, tamb?m de forma fragment?ria e/ou fragment?ria.＜/p＞＜p＞Esses fatos talvez expliquem porque as sociedades ocidentais capitalistas contempor?neas estejam sempre mudando, atrav?s dos seus processos de “moderniza??o e/ou industrializa??o” (obsolesc?ncia programada) sem, necessariamente, nesses mesmos processos, de fato, significativamente tamb?m mudarem, uma vez que, nelas, os seres sociais s?o transformados, em v?rias inst?ncias institucionais, como a f?brica, a escola, etc., em seres irracionais. Ou seja, esses processos de “mudan?as imut?veis”, nessas sociedades, tornam-se vis?veis quando se constata, por exemplo, que, mesmo ap?s s?culos e/ou d?cadas de injusti?as sociais:＜/p＞＜p＞As desigualdades sociais, no Brasil, na ?frica e na Am?rica latina, desde os per?odos ditos p?s-coloniais, s? tem aumentado apesar dos ditos desenvolvimentos econ?micos, culturais e industriais;＜br /＞ O acesso a uma educa??o p?blica, gratuita e de qualidade, nesses pa?ses, h? s?culos e d?cadas continuam sendo uma grande utopia, assim como a efetiva vontade popular nas decis?es pol?ticas, ainda que se tenha incorporado, via Estado, a id?ias do sufr?gio universal.＜/p＞＜p＞Ou seja, embora nessas sociedades, como dizem os capitalistas, tenha-se alcan?ado, por meio dos seres sociais, um maior acesso as ditas novas tecnologias, na mesma medida, elas, essas mesmas tecnologias, t?m (j? que s?o criadas visando-se entreter e “facilitar a vida humana”, satisfazendo as ditas “vontades” humanas) embrutecido os homens, tornando-os seres “dependentes”, visuais, irracionais, na medida em que, por meio do abuso do uso delas, fora ou dentro das f?bricas, elas t?m tamb?m abortado, castrado e/ou minimizado as suas capacidades de pensar.＜/p＞＜p＞Sendo assim, partindo-se dos conceitos de “A??o Social de Max Weber, apresentaremos, nessa obra, cinco axiomas essenciais relativos ? a??o e/ou ?s “A??es Irracionais”, isto ?, ?s “formas p?s-modernas e/ou contempor?neas de “a??es sociais irracionais” quem tem feito com que os diferentes homens, pertencentes ?s diferentes culturas, em escala global, vivam como se fossem de fato “seres irracionais”, relegados a formas ideol?gicas, especializadas, fragmentadas, embrutecidas, etnoc?ntricas e/ou mesmo simb?licas de ver e de interagir com o mundo, fazendo-se, ao mesmo tempo tamb?m com que eles, esses mesmos homens irracionais, iludidos e alienadamente desconhecendo seus estados de irracionalidades:＜/p＞＜p＞Se sintam quase sempre “hiper-conscientes”, quando, na verdade, possu?dos por id?ias exteriores a eles pr?prios, culminando-se, atrav?s de etnocentrismos e xenofobismos, no desenvolvimento de posturas genocidas e/ou biocidas em escala planet?ria;＜br /＞ Se sintam quase sempre estando em processo reais de inova??es e mudan?as, sem, todavia, nesse mesmo processo irracional, sob os quais eles est?o inseridos, de fato mudarem, seja no sentido micro/subjetivo, seja no sentido macro/social e pol?tico.＜/p＞＜p＞Ou seja, os processos de “obsolesc?ncia programada” e, conseq?entemente, o consumismo e a automa??o da exist?ncia por meio das “a??es irracionais humanas”, baluarte dessa mesma sociedade de consumo, ocasionada por meio do uso abusivo das m?quinas e/ou tecnologias (nas f?bricas ou fora delas), t?m feito dos homens, al?m de seres irracionais, nesse sentido, seres tamb?m incapazes de gerarem mudan?as ess?ncias na estrutura social, ficando, os mesmos, presos a constantes processos de inova??o (o que n?o ? de fato novo), buscando-se inspira??o e/ou c?pias em realiza??es passadas ou nas do mundo natural, gerando-se mudan?as sem mudan?as ou, noutros termos, fazendo-se com que eles e as sociedades “mudem sem necessariamente e/ou essencialmente mudarem.＜/p＞＜p＞Nessas sociedades p?s-modernas, o “homo sapiens” foi assassinado pela vida dita “civilizada e/ou socializada”, com seus ran?os tecnol?gicos Cartesianos, Positivistas, Pragm?ticos (nas f?bricas ou fora delas) e, sendo assim, no seu lugar, foi colocado o “homo copy” (homem reprodutor, copiador) e tamb?m o “homo videns homem visual (decodificador de s?mbolos)”.＜/p＞＜p＞Ou seja, foi colado na condi??o de “ser irracional” (que ? incapaz de criar e avaliar), no sentido de ser incapaz de gerar mudan?as significativas pelo uso da raz?o, ficando presos a uma vida de c?pias de padr?es comportamentais e de respostas a est?mulos visuais, culminando-se no desenvolvimento “de modos de ser, de sentir e de agir padronizados, difundido por ditaduras de copistas sob o car?ter da “inova??o” (diferente do que ?, de fato, novo ou paradoxal ao processo de obsolesc?ncia programada).＜/p＞＜p＞Na primeira parte desse livro, sendo assim, demonstraremos como se deu esse processo, ou seja, como ? que, a partir do Antropocentrismo e do surgimento da Ci?ncia, com seus ran?os Cartesianos, Pragm?ticos e Positivistas (na f?brica ou fora dela), foram se sistematizando essas diferentes formas de “a??o irracional” nas sociedades capitalistas ocidentais contempor?neas, como se fossem atos n?o somente racionais, mas tamb?m hiper-conscientes.＜/p＞＜p＞Na segunda, apresentaremos, de forma did?tica, cinco conceitos estruturais de “A??o Irracional” e/ou de a??es irracionais presentes, de forma sistematizada, enquanto valor social, nas sociedades ocidentais capitalistas p?s-modernas.＜/p＞＜p＞Finalmente, na terceira, faremos uma breve e sucinta considera??o sobre o que postulamos que deva ser entendido como fundamento para a retomada da busca pela volta da “A??o Racional” (processo de "ressuscita??o" do homo sapiens), na presente era P?s-moderna, partindo-se, a nosso ver, da necessidade de desenvolvimento da consci?ncia de si e da consci?ncia de mundo dos seres sociais presentes nessas mesmas sociedades.＜/p＞＜p＞Objetivamos, assim, poder contribuir de alguma forma para a constru??o de novos caminhos rumo ? ressuscita??o e/ou reconstru??o do homem racional e/ou do “homo sapiens” no s?culo XXI.＜/p＞＜p＞Esperamos tamb?m que essa obra, assim, possa contribuir para a forma??o de uma gera??o mais transformadora, a partir da transforma??o social deliberada da consci?ncia dos seres sociais, colocando-os na condi??o humana de verdadeiros atores sociais transformadores porque, antes e durante, tamb?m transformadores de si.＜/p＞＜p＞[1] KARL MARX ? Fil?sofo alem?o do s?c. XIX. Autor do Livro “O capital”, que, entre outras coisas, esbo?a uma cr?tica radical ao Capitalismo. Desenvolvedor e criador da teoria s?cio-pol?tica chamada de Socialismo.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	753円
The 7 Laws of Magical Thinking How Irrational Beliefs Keep Us Happy, Healthy, and Sane【電子書籍】[ Matthew Hutson ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞In this witty and perceptive debut, a former editor at ＜em＞Psychology Today＜/em＞ shows us how magical thinking makes life worth living.＜/strong＞＜/p＞＜p＞Psychologists have documented a litany of cognitive biases- misperceptions of the world-and explained their positive functions. Now, Matthew Hutson shows us that even the most hardcore skeptic indulges in magical thinking all the time-and it's crucial to our survival.＜/p＞＜p＞Drawing on evolution, cognitive science, and neuroscience, Hutson shows us that magical thinking has been so useful to us that it's hardwired into our brains. It encourages us to think that we actually have free will. It helps make us believe that we have an underlying purpose in the world. It can even protect us from the paralyzing awareness of our own mortality. In other words, magical thinking is a completely irrational way of making our lives make rational sense.＜/p＞＜p＞With wonderfully entertaining stories, personal reflections, and sharp observations, Hutson reveals our deepest fears and longings. He also assures us that it is no accident his surname contains so many of the same letters as this imprint.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,880円
The Irrational Knot Being the Second Novel of His Nonage【電子書籍】[ Bernard Shaw ] 楽天Kobo電子書籍ストア	＜p＞In "The Irrational Knot," Bernard Shaw deftly weaves a satirical narrative that explores the intricacies of marriage, societal expectations, and the absurdities of romantic entanglements. Through his characteristic wit and clever dialogue, Shaw critiques the institution of marriage, presenting it not as a sacred bond but as a series of irrational choices influenced by societal norms. The novel is a reflection of the early 20th-century literary context, where authors began to question traditional norms and advocate for personal freedom and rationality in human relationships. Bernard Shaw, a prominent figure in the modernist movement, was a playwright, critic, and polemicist. His own experiences and observations of the Victorian society's constraints on individuals, especially regarding gender and marriage, significantly informed his writing. Shaw's ideology was heavily influenced by his association with socialist movements, which prompted him to challenge economic and social conventions. Hence, "The Irrational Knot" serves as both a personal exploration and a broader social commentary. This book is an essential read for anyone interested in the evolution of societal structures and the relevance of individuality. Shaw's integration of humor with profound philosophical inquiries invites readers to reconsider the foundations of their relationships and the societal expectations that often govern them.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	150円
The Irrational Men & The Women Who Created Them【電子書籍】[ Vicki D. Garbutt ] 楽天Kobo電子書籍ストア	＜p＞In life personal experiences can cause our rationality to escape the best of us, opening the doorway to the realm of irrationality. This extensive look into, “The Irrational Men and the Women Who Created Them” goal is to take readers on a captivating journey through human behavior, unveiling the logic that govern our thoughts, emotions, and actions.＜/p＞＜p＞The meticulous attention to detail and a deep focus in the human psyche, allows this book to stand as a testament to my dedication to unraveling the mysteries that lie within us all. Through a combination of insight, and thought- provoking creativity, this book will invite readers to embark on a pathway of self-discovery.＜/p＞＜p＞Prepare to be challenged, enlightened, and humbled by the revelations that await within these pages. As you focus on the depths of irrationality, you will see the very essence of what it means to be flawed, complex, and always evolving. Brace yourself for a journey that will shatter the misconceptions about male and female interactions. The goal is to ultimately empower you to embrace the different levels of how we came to the preconceived notion about genders overall. This book is more than just mere words on a page. It is a look into the mindset, that shape our lives. Submerge yourself in this transformative read and then emerge with a newfound appreciation for the human experience.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,610円
Cognitive Biases And The Blind Spots Of Critical Thinking: Master Thinking Clearly, Learn Concealed Biases Of People, And Block Predictably Irrational Mental Models【電子書籍】[ Phillip T. Erickson ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞You Don't Ever Want To Lose Out On Achieving Super Success In Life On Account Of Cognitive Biases and Blind Spots of Critical Thinking Blighting Your Decision Making? Then Read On!＜/strong＞＜/p＞＜p＞＜em＞Are you one of those people who find it difficult to get along with people or read situations? Do you feel that your life would change considerably for the better if you could get rid of your cognitive biases and improve your critical thinking skills? Have you always been awed at the sight of some people being able to feel comfortable in whatever situation life puts them in? Would you like to be one of those people? Do you also worry about your irrational behavior becoming a stumbling block in your personal and professional growth? What if you were told that you could find a great way of getting rid of your biases, blind spots and display of irrational behavior? Do you think that there is nothing on the face of this world that can help you overcome your predilection to make a hash of your social interactions?＜/em＞ Then this book is what squarely addresses your concerns.＜/p＞＜p＞You need to look no further than this masterfully created tome about all things ＜strong＞concerning concealed biases, blind spots and irrational models of behavior!＜/strong＞ It contains everything that you need to know about critical thinking??what it is and what you can do to enhance it. It explains why some people have great ＜strong＞emotional maturity and critical thinking ability＜/strong＞ and some seemingly none whatsoever. It makes you understand and believe that you can develop great emotional stability and the ability to come out on top in crucial situations.＜/p＞＜p＞By reading this book you get to＜/p＞＜ul＞＜li＞Understand what ＜strong＞cognitive biases and blind spots of critical thinking＜/strong＞ are.＜/li＞＜li＞Understand the Impact of critical thinking on ＜strong＞decision-making.＜/strong＞＜/li＞＜li＞Understand what Critical thinking is and how it can stop you from following ＜strong＞irrational mental models of thinking.＜/strong＞＜/li＞＜li＞Learn to be great at critical thinking and ＜strong＞optimal decision making.＜/strong＞＜/li＞＜/ul＞＜p＞Sure, there are a million articles and many books out there that make similar claims, but those are nothing more than just claims. Understanding ＜strong＞cognitive biases, and blind spots of critical thinking＜/strong＞ involves the study of the human mind, which anyone will tell you is in the realm of the highest science. This book has referenced the ＜strong＞latest scientific advances＜/strong＞ that are peer validated and accepted as relevant facts by the scientific community.＜/p＞＜p＞As a matter of fact, this book is a veritable tome on matters pertaining to cognitive biases, the blind spots of critical thinking and the prevention of the adoption of irrational models of critical thinking. It is based entirely on ＜strong＞scientific research and evidence＜/strong＞ and informs the reader about everything there is to learn about the science behind that. There is nothing out there that fills you in about this important subject in an eminently practical way than this book. Reading it will make you understand why.＜/p＞＜p＞This book allows you to deploy ＜strong＞scientifically validated methods＜/strong＞ that will help you enhance your critical thinking ability to a level that helps you transform your life. It will show you how you can emulate the level of super-achievers you have always admired. You will be able to do it because the book will hand-hold you and make you understand.＜/p＞＜p＞＜em＞＜strong＞Reading this book will bring about an epiphany of your mind and transform your life. But only if you act now.＜/strong＞＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	450円
Against Better Judgment Irrational Action and Literary Invention in the Long Eighteenth Century【電子書籍】[ Thomas Salem Manganaro ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Winner--2022 Walker Cowen Memorial Prize＜/strong＞＜/p＞＜p＞Robinson Crusoe recognizes it is foolish to leave for the open seas; nevertheless, he boards the ship. William Wordsworth of ＜em＞The Prelude＜/em＞ sees the immense poetic task ahead of him, but instead of beginning work, he procrastinates by going for a walk. Centering on this sort of intentionally irrational action, originally defined as " ＜em＞akrasia＜/em＞" by the ancient Greeks and "weakness of will" in early Christian thought, ＜em＞Against Better Judgment＜/em＞ argues that the phenomenon takes on renewed importance in the long eighteenth century.＜/p＞＜p＞In treating human minds and bodies as systems and machines, Enlightenment philosophers did not account for actions that may be undermotivated, contradictory, or self-betraying. A number of authors, from Daniel Defoe and Samuel Johnson to Jane Austen and John Keats, however, took up the phenomenon in inventive ways. Thomas Manganaro traces how English novelists, essayists, and poets of the period sought to represent ＜em＞akrasia＜/em＞ in ways philosophy cannot, leading them to develop techniques and ideas distinctive to literary writing, including new uses of irony, interpretation, and contradiction. In attempting to give shape to the ways people knowingly and freely fail themselves, these authors produced a new linguistic toolkit that distinguishes literature’s epistemological advantages when it comes to writing about people.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,043円
洋書 Kogan Page paperback Book, Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science) Glomarket	* We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 * 特に注意してください。 * ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 * ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文	13,361円