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729件中 1件 - 30件
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| 商品 | 説明 | 価格 |

Social Media Metrics How to Measure and Optimize Your Marketing Investment【電子書籍】[ Jim Sterne ]
楽天Kobo電子書籍ストア
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<p><strong>The only guide devoted exclusively to social media metrics</strong></p> <p>Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.</p> <p>While other books explain why social media is critical and how to go about participating, <em>Social Media Metrics</em> focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:</p> <ul> <li>Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy</li> <li>How to leverage the time and effort you invest in social media</li> <li>How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired</li> </ul> <p>Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. <em>Social Media Metrics</em> is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,216円
|

The Social Media Management Handbook Everything You Need To Know To Get Social Media Working In Your Business【電子書籍】[ Robert Wollan ]
楽天Kobo電子書籍ストア
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<p>How do organizations manage social media effectively?</p> <p>Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.</p> <p><em>The Social Media Management Handbook</em> provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:</p> <ul> <li>Empower employees and teams to utilize social media effectively throughout the organization</li> <li>Measure the ROI of social media investments and ensure appropriate business value is achieved over time</li> <li>Make smarter decisions, make them more quickly, and make them stick</li> </ul> <p>Get the most out of your social media investment and fully leverage its benefits at your company with <em>The Social Media Management Handbook.</em></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,490円
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Social Media Marketing (Italian) Pianifica, Scrivi Ed Esegui Le Tue Strategie Sui Social Media【電子書籍】[ Martha Gilbert ]
楽天Kobo電子書籍ストア
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<p>'Social Media Marketing' imparerai:</p> <ul> <li>Come ricercare, scrivere ed eseguire il tuo piano di social media marketing</li> <li>Scopri cosa ti trattiene e ti impedisce di raggiungere i tuoi obiettivi sui social media</li> <li>Come dimostrare alla famiglia, alle parti interessate e agli investitori che stai facendo progressi reali, ogni giorno</li> <li>Oltre 30 idee pratiche su cosa scrivere nel blog ogni settimana per il prossimo anno</li> <li>Come misurare l'efficacia (e il ROI) del tuo social media marketing con una precisione del 100%</li> <li>I 2 passaggi che il 91% dei professionisti del marketing online perde in un processo vitale in 3 fasi</li> <li>Scopri i 4 tipi di obiettivi di social media marketing che ti mantengono concentrato</li> <li>5 modi per trovare potenziali clienti che necessitano dei tuoi prodotti, servizi e soluzioni</li> <li>14 Strumenti per monitorare, identificare e sfruttare il "Buzz" online a tuo vantaggio</li> <li>9 Strumenti per aiutarti a padroneggiare "domanda e offerta" e trovare acquirenti affamati per ci? che offri</li> <li>Come individuare rapidamente i partner JV ideali e creare opportunit? di vendita redditizie</li> <li>Scopri il segreto pi? grande che gli assistenti virtuali non vogliono che tu sappia</li> <li>Pi? di 25 modi profondamente semplici, ma altamente efficaci per costruire il tuo elenco</li> <li>Come preparare il tuo messaggio per il tuo pubblico in modo che interagisca con te</li> <li>Una potente formula in 5 passaggi per trasformare i tuoi profili online in magneti per i clienti</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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350円
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Hate Inc. Why Today’s Media Makes Us Despise One Another【電子書籍】[ Matt Taibbi ]
楽天Kobo電子書籍ストア
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<p><strong>Part tirade, part confessional from the celebrated <em>Rolling Stone</em> journalist, <em>Hate Inc.</em> reveals that what most people think of as "the news" is, in fact, a twisted wing of the entertainment business</strong></p> <p>In this characteristically turbocharged new book, celebrated <em>Rolling Stone</em> journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. Part tirade, part confessional, it reveals that what most people think of as "the news" is, in fact, a twisted wing of the entertainment business.</p> <p>In the Internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent much of his career covering elections in which this kind of manipulative activity is most egregious, provides a rich taxonomic survey of American political journalism's dirty tricks.</p> <p>Heading into a 2020 election season that promises to be a Great Giza Pyramid Complex of invective and digital ugliness, <em>Hate Inc.</em> will be an invaluable antidote to the hidden poisons dished up by those we rely on to tell us what is happening in the world.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,326円
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The Best Social Media Platforms for Small Business Marketing Social Media Marketing, #1【電子書籍】[ Jill W Fox ]
楽天Kobo電子書籍ストア
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<p>In the digital age, social media platforms have become a powerful tool for businesses to connect with their audience, build brand awareness, and drive sales. Social media platforms enable small businesses to market on a large scale, even with a small budget. "The Best Social Media Platforms for Small Businesses" is a comprehensive guide that explores the potential of various social media platforms in enhancing your business's online presence.</p> <p>This eBook delves into the specifics of Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest, and "X" (formerly Twitter), providing actionable insights on creating compelling content, leveraging community engagement, targeted advertising, and analytics. Each chapter focuses on a different platform, offering tips on optimizing your business profile, crafting engaging posts, and understanding advertising options.</p> <p>From creating a compelling Facebook Business Page to understanding the younger demographic on TikTok, this eBook covers it all. We also talk about the upcoming trends to help you stay ahead of the game.</p> <p>Whether you're a small business owner looking to expand your digital footprint or a marketer seeking to update your social media strategy, this eBook is your go-to resource for navigating the ever-evolving social media landscape. It is also an excellent introduction to our series of eBooks on social media marketing for small businesses.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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800円
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Copaganda How Police and the Media Manipulate Our News【電子書籍】[ Alec Karakatsanis ]
楽天Kobo電子書籍ストア
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<p><strong>In this groundbreaking expose essential for understanding rising authoritarianism, award-winning civil rights lawyer Alec Karakatsanis introduces the concept of “Copaganda.”</strong></p> <p>Copaganda is a special kind of propaganda employed by police, prosecutors, and news media to stoke fear of police-recorded crime and distort society’s response to it.</p> <p>What readers will discover:</p> <ul> <li> <p>How mass media manipulates our perception of what keeps us safe.</p> </li> <li> <p>Why fear of poor people, strangers, immigrants, unhoused people, and people of color is deliberately cultivated.</p> </li> <li> <p>The ways this fear leads to authoritarian repression, inequality, and massive profits for the punishment bureaucracy.</p> </li> </ul> <p><strong>Why it matters:</strong><br /> For readers of Naomi Klein and Noam Chomsky, <em>Copaganda</em>shows how modern news coverage fuels insecurity and distracts us from policies that would truly improve lives and make us saferーlike reducing inequality, expanding housing, and investing in healthcare, early childhood education, and climate-friendly city planning.</p> <p>Hidden in plain sight:</p> <ul> <li> <p>When your local TV station obsessively reports on shoplifting but ignores wage theft, tax evasion, and environmental pollution.</p> </li> <li> <p>When podcasts talk about a “shortage” of prison guards rather than too many people in prison.</p> </li> <li> <p>When newspapers quote “experts” calling for more money for police and prisons despite scientific evidence to the contrary.</p> </li> </ul> <p><strong>About the author:</strong><br /> Recognized by Teen Vogue as “one of the most prominent voices” on issues of law and justice, Alec Karakatsanis combines sharp legal expertise, trenchant political analysis, and humorous storytelling to transform the way we consume information.</p> <p><strong>The result:</strong><br /> A hopeful path forwardーtowards a healed humanity and a media system invested in real public safety and equality.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4,244円
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Personal Branding Secrets For 2019 Next Level Strategies to Brand Yourself Online through Instagram, YouTube, Twitter, and Facebook And Why Digital, Network, and Social Media Marketing is King【電子書籍】[ Gary Ramsey ]
楽天Kobo電子書籍ストア
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<p><em><strong>Personal Branding Secrets</strong></em> is going to be your best go-to personal branding guide for <strong>2019</strong>. Going into the new year, everything around you will be shifting. In the past, tacky tactics like cold messaging, excessive self-promotion, and lame sales ads being plastered all over the internet were advocated as the best ways to market yourself. <strong>These strategies</strong> have lost their impact and are no longer effective at building your brand. In fact, they may just damage it.</p> <p><strong>In <em>Personal Branding Secrets,</em></strong> you are going to learn how to put the social back into social media and use networking as one of your best secrets, alongside many others that you will learn in this book. You are also going to discover how to master the four key social media platforms to build your personal brand: Facebook, Instagram, Twitter, and YouTube. Each of these platforms is essential in helping you identify yourself, set yourself apart, and get your name out there. With the right strategies in place, you will find yourself rapidly climbing the ladder of recognition and eventually, success, in 2019, making you one of the best-known personal brands out there.</p> <p>If you are ready to play amongst the best and be considered as one of the greats, you need to get your hands on a copy of <em>Personal Branding Secrets</em> today. Download your copy and start enforcing your new strategies so that you can experience massive success in your personal brand in 2019.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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431円
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No B.S. Guide to Direct Response Social Media Marketing The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing【電子書籍】[ Dan S. Kennedy ]
楽天Kobo電子書籍ストア
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<h2><strong>Everyone’s Talking About It. But Nobody Knows What They’re Talking About.</strong></h2> <p>Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROIーyet half of them will dedicate increased time and money to social media marketing instead of cutting back.</p> <p>Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire.</p> <p>Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purposeーas another channel to reach customers, gain leads and make sales. Learn how to:</p> <ul> <li>Turn passive content into an active conversion tool</li> <li>Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service)</li> <li>Create raving fans who introduce you to their networks</li> <li>Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”</li> <li>Harness the biggest secret in social mediaーoffline</li> </ul> <p>Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,989円
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Citizen Newhouse Portrait of a Media Merchant【電子書籍】[ Carol Felsenthal ]
楽天Kobo電子書籍ストア
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<p>An acclaimed biographer takes on one of the world's most elusive media moguls in Citizen Newhouse. The harvest of four years and over 400 interviews, Carol Felsenthal's book is an unauthorized investigative biography that paints a tough yet even-handed portrait.<br /> Here is the father, Sam Newhouse, who developed a formula for creating newspaper monopolies in small metropolitan markets and turned it into a huge family fortune. And the sons: Si in the magazine business, with his crown jewels, The New Yorker, Vanity Fair, and Vogue, and Donald, who runs the family's newspaper and cable television companies.<br /> Focusing on Si's life and career, Citizen Newhouse takes the measure of one of America's most powerful yet unexamined figures. Felsenthal shows how Si's quirky behavior as a shy and awkward outsider has had a far-reaching impact on the properties he owns, affectingーand in the opinion of some, compromisingーthe quality of the Newhouse "product" across the country and the world. Felsenthal shines a light on the breathtaking changes that have taken place among Si’s top editors, and the fabulous perks available to members of this elite. She also lays bare the role played by Roy Cohn in the affairs of both father and son.<br /> Citizen Newhouse provides a fascinating account of powerful and glamorous livesーand their impact on the newspapers and magazines we read every day.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3,973円
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Social Media Strategy A Practical Guide to Social Media Marketing and Customer Engagement【電子書籍】[ Julie Atherton ]
楽天Kobo電子書籍ストア
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<p><strong>Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.</strong></p> <p>Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. <em><strong>Social Media Strategy</strong></em> gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:</p> <p>- Identifying and targeting audience segments<br /> - Maximizing social search<br /> - Enhanced reputation management<br /> - Managing a diversified influencer portfolio<br /> - Selecting the right channels for organic and paid social<br /> - Creating a process and structure to improve efficiencies<br /> - Using appropriate technology including AI</p> <p>With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. <em><strong>Social Media Strategy</strong></em> delivers a long-term solution for maximizing social media-led business development.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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5,073円
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Potterism: A Tragi-Farcical Tract Enriched edition. Unmasking Media Manipulation: A Satirical Take on Sensational Journalism and Public Opinion in Early 20th Century England【電子書籍】[ Rose Macaulay ]
楽天Kobo電子書籍ストア
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<p>In "Potterism: A Tragi-Farcical Tract," Rose Macaulay masterfully weaves a narrative that satirizes both the banalities of contemporary society and the often absurd nature of human ambition. Set against the backdrop of the early 20th century, Macaulay employs sharp wit and a unique blend of humor and tragedy to explore themes of cultural identity and the pursuit of meaning in a rapidly changing world. The book's literary style is characterized by its playful language and incisive observations, marking it as a significant work of social commentary that engages with the issues of its time while foreshadowing postmodernist introspection. Rose Macaulay, a prominent English novelist and essayist, was deeply influenced by her upbringing in a literary family, which fostered her intellect and creativity. An outspoken feminist and a keen observer of societal norms, her works reflect a passionate engagement with the cultural milieu of her era. "Potterism" captures her critical perspective on the trivialities of fashionable life and the impact of mass media, drawing on her own experiences as an author navigating the complex landscape of early 20th-century England. This novel is highly recommended for readers who appreciate witty social critiques wrapped in engaging narratives. Macaulay's sharp insights and humor make "Potterism" not only a compelling read but also a thought-provoking examination of the human condition, perfect for scholars and casual readers alike seeking a resonant reflection on culture and identity. In this enriched edition, we have carefully created added value for your reading experience: - A succinct Introduction situates the work's timeless appeal and themes. - The Synopsis outlines the central plot, highlighting key developments without spoiling critical twists. - A detailed Historical Context immerses you in the era's events and influences that shaped the writing. - A thorough Analysis dissects symbols, motifs, and character arcs to unearth underlying meanings. - Reflection questions prompt you to engage personally with the work's messages, connecting them to modern life. - Handーpicked Memorable Quotes shine a spotlight on moments of literary brilliance. - Interactive footnotes clarify unusual references, historical allusions, and archaic phrases for an effortless, more informed read.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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150円
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The Twelve Apostles: A Social Media Ministries Sermon Series Social Media Ministries Sermons【電子書籍】[ Spencer Coffman ]
楽天Kobo電子書籍ストア
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<p>What began as a two-week mini-devotional in the book '365 Days of Devotion for Everyone' quickly evolved into a small book of its own. After that, it became a sermon series for Social Media Ministries. Now, that series is a book of its own!</p> <p>Learn more about the Twelve Apostles by reading this great sermon series by Social Media Ministries. Each sermon is an individual chapter. You can read one weekly, daily, or all at once!</p> <p>This book will teach you about each of the twelve disciples of Christ. Yes, there are many more twelve apostles. However, these are the original Twelve Apostles of Jesus.</p> <p>Unfortunately, the average person cannot name five of them. Today, that is going to change. You are not only going to learn their names, but you are going to learn about the lives of these great men.</p> <p>Allow their stories to change and improve your lives today!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,500円
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My University of the World Adventures of an International Film & Media Maker【電子書籍】[ Neill McKee ]
楽天Kobo電子書籍ストア
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<p><strong>Gold Medal Winner, National Indie Excellence Awards (2024) for Autobiography</strong></p> <p><strong>New Mexico - Arizona Book Awards (2024) Winner for Autobiography & Memoir</strong></p> <p><strong>Distinguished Favorite, Independent Press Award (2024) for Career</strong></p> <p><strong>Finalist, Book Excellence Awards (2024) for Autobiography</strong></p> <p>Neill McKee takes us on an entertaining journey through the developing world from 1970 to 2012. His memoir is filled with compelling dialog, humorous and poignant incidents, thoughts on world development, vivid descriptions of people and places he visited and worked in, and over 200 images (ebook and hardcover in color), all of which bring readers into his "University of the World." The story starts when he becomes a "one-man film crew," documenting the lives of Canadian CUSO volunteers working in Asia and Africa as teachers, medical doctors, nurses, engineers, agriculturalists, foresters, technicians, and a biologist. He learns the craft of filmmaking and meets and marries Elizabeth "on the hoof." The story is enlivened throughout by their challenges and adventures together, and Elizabeth's growing artistic talent and creations. Beginning in 1975, the young couple settles in Ottawa and starts a family, while Neill roams the world for Canada's International Development Research Centre. His award-winning films depict the agency's philosophy and search for solutions to problems in agriculture, forestry, fisheries, aquaculture, rural development, education, health, water and sanitation, and more. Then in 1990, McKee joins UNICEF in Bangladesh, and later in Africa, where he initiates long-lasting multimedia programs for child health, with a focus on empowering girls. In 2001, he moves to Johns Hopkins University, Baltimore, USA, and then to Moscow, Russia, where he oversees similar initiatives. That experience leads him to a memorable last post in Washington, D.C. as director of a large global communication project. Throughout the short chapters and in a brief epilogue, McKee reflects on the long-term impact of the projects he documented and of his media creations. This is a book for anyone interested in world affairs and development, film and multimedia production, the use of media for behavior and social change, exotic travel, and interesting career choices.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,543円
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The Ultimate Guide to Social Media Marketing Strategies "Revolutionize Your Business with Results-Driven Strategies: Grow Your Audience and Maximize Your ROI with Social Media Marketing"【電子書籍】[ Louis Benjamin ]
楽天Kobo電子書籍ストア
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<p>This social media marketing strategy book is a comprehensive guide to using social media platforms to reach your target audience and grow your business. It covers a range of topics, including understanding different social media platforms, developing a social media marketing strategy, executing campaigns, and measuring results. It provides detailed instructions on how to use each platform, and shares tips and best practices for creating successful social media campaigns. With clear examples and step-by-step instructions, this book is an invaluable resource for anyone looking to maximize their social media reach and success.</p> <p>This book is designed to help businesses of all sizes, from small startups to large corporations, develop and implement effective social media marketing strategies. It covers topics such as content creation, engagement, and analytics. It also provides guidance on how to use social media for customer service, brand building, and other aspects of business. With detailed strategies, tools, and advice, this book is an essential guide for anyone looking to make the most of their social media presence.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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661円
|

Lessons in Social Media: Social Media Marketing 2023 Lessons in Digital Marketing【電子書籍】[ Karen Noil ]
楽天Kobo電子書籍ストア
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<p>Social media is a powerful marketing tool that businesses can use. But how can businesses leverage social media to market their business? In this book you will learn, not only the foundations of social media marketing, but the best strategies for the popular social media platforms: Facebook, Instagram, LinkedIn, TikTok, and YouTube. How to generate leads through social media, plan your social media strategy, create content, and track your results. In this social media marketing book you will learn:</p> <ul> <li>How to Get Started with Social Media Marketing</li> <li>Planning a Social Media Strategy</li> <li>Understand the Top Social Media Platforms.</li> <li>Social Media Lead Generation</li> <li>How to Use Social Media to Promote Your Business</li> <li>Content Creation for Social Media</li> <li>Social Media Best Practices</li> <li>Social Media Tracking</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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750円
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President Trump and the News Media Moral Foundations, Framing, and the Nature of Press Bias in America【電子書籍】[ Jim A. Kuypers ]
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<p>In <em>President Trump and the News Media: Moral Foundations, Framing, and the Nature of Press Bias in America</em>, political communication researcher Jim A. Kuypers takes readers on a rhetorical framing tour de force, this time incorporating elements of Moral Foundations Theory to investigate the ideological underpinnings of press reports. Using a rhetorical version of framing analysis, Kuypers analyzes four major speeches by President Trump and compares them with the reporting on those speeches by the mainstream news media. The moral foundations of both Trump and the news media are examined to assess their respective moral/ideological underpinnings. The results turn framing theory on its head by demonstrating how frames do not give rise to moral assessments as previously thought, but rather the presence of moral foundations provide moral substance to frames as they are developed and found throughout news coverage. The results reveal how journalists inject bias consciously and unconsciously into hard news stories, and that their moral foundations act to privilege liberal concerns and denigrate conservative concerns. Kuypers conveys how news media framing acted to treat President Trump not as a source of news, but as a political opponent while at the same time helping the political opposition of the President. By evaluating journalistic practices through the lens of their own published ethical standards, Kuypers argues that contemporary journalistic practices are damaging the American Republic and makes the case for immediate incorporation of viewpoint diversity within news organizations. Scholars of communications, journalism, and political science will find this book particularly interesting.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4,573円
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Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest【電子書籍】[ Adidas Wilson ]
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<p>What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big oneーquality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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450円
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Media monitoring A Complete Guide - 2019 Edition【電子書籍】[ Gerardus Blokdyk ]
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<p>Are there any tools that are effectively integrating traditional web analytics with social media monitoring to measure in depth multi channel marketing? How is your price positioned towards the price of your competitors? How do you know if your social media marketing strategy is effective? For social media in a business context what differences are there between social media monitoring text analytics and predictive analytics tools? Are any of these offshored; customer analytics, social media monitoring, analytics, fraud analytics and modelling?</p> <p>This valuable Media monitoring self-assessment will make you the reliable Media monitoring domain authority by revealing just what you need to know to be fluent and ready for any Media monitoring challenge.</p> <p>How do I reduce the effort in the Media monitoring work to be done to get problems solved? How can I ensure that plans of action include every Media monitoring task and that every Media monitoring outcome is in place? How will I save time investigating strategic and tactical options and ensuring Media monitoring costs are low? How can I deliver tailored Media monitoring advice instantly with structured going-forward plans?</p> <p>There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Media monitoring essentials are covered, from every angle: the Media monitoring self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Media monitoring outcomes are achieved.</p> <p>Contains extensive criteria grounded in past and current successful projects and activities by experienced Media monitoring practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Media monitoring are maximized with professional results.</p> <p>Your purchase includes access details to the Media monitoring self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:</p> <p>- The latest quick edition of the book in PDF</p> <p>- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...</p> <p>- The Self-Assessment Excel Dashboard</p> <p>- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation</p> <p>- In-depth and specific Media monitoring Checklists</p> <p>- Project management checklists and templates to assist with implementation</p> <p>INCLUDES LIFETIME SELF ASSESSMENT UPDATES</p> <p>Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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6,200円
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The Media Matrix of Early Jewish and Christian Narrative【電子書籍】[ Dr Nicholas Elder ]
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<p>Generically, theologically, and concerning content, Mark and Joseph and Aseneth are quite different. The former is a product of the nascent Jesus movement and influenced by the Greco-Roman Bioi (“Lives”). It details the life, ministry, death, and resurrection of a wandering Galilean. The latter is a Hellenistic Jewish narrative influenced by Greek romances and Jewish novellas. It expands the laconic account of Joseph's marriage to Aseneth in Genesis 41 into a full-fledged love and adventure story.</p> <p>Despite these differences, Elder finds remarkable similarities that the texts share. Elder uses both texts to examine media and modes of composition in antiquity, arguing that they were both composed via dictation from their antecedent oral traditions. Elder's volume offers a fresh approach to the composition of both Joseph and Aseneth and Mark as well as to many of their respective interpretive debates.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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5,448円
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SOCIAL MEDIA MUSINGS BOOK 9【電子書籍】[ George Waas ]
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<p>Since the attack on the Capitol on January 6, 2021, I have posted numerous essays and other commentaries on Facebook. They are of varying length on matters of politics, law, history, personal matters, and other subjects as well. My first book on social musings contains 142 Facebook posts. My second book is a continuation of my posts, an additional 118. My third adds another 104. My fourth adds 78 more. My fifth adds another 85. My sixth book includes another 116. Book 7 adds 106. Book 8 adds another 82. Book 9 adds another 82 for a combined total of 916 essays, commentaries, notes, etc., all taken together as social media musings. As I’ve said throughout this series of books, I believe in an informed citizenry that relies on facts, logic, critical thinking, and reasoned judgment. At a time when too many people rely too heavily on social media and the misinformation from those sources; at a time when anger and rage too often replace common sense and critical thinking, it is hoped that the essays and social commentaries in this series of books on social media musings will inspire dialogue and further citizen involvement in their communities.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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562円
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Social Media Marketing Essentials You Always Wanted To Know Self Learning Management【電子書籍】[ Vibrant Publishers ]
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<p><strong>Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.</strong></p> <p>Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company's revenue.</p> <p>The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.</p> <p>The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.</p> <p>This book will help you-</p> <ul> <li>Learn the process of coming up with a marketing strategy</li> <li>Navigate through the sea of social media platforms and create platform-specific content</li> <li>Explore hashtags: Know when, where, and how to use them</li> <li>Understand the metrics and evaluate your social media marketing strategies</li> </ul> <p>The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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7,050円
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Social Media Advertising 3-in-1 Guide to Master Social Media Marketing Strategy, SMM Campaigns & Become an Influencer【電子書籍】[ Santino Spencer ]
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<p>Social Media Advertising - 3 Manuscripts in 1 Book, Including: Social Media Marketing, Marketing Strategy and Content Marketing.</p> <ol> <li></li> </ol> <p>SOCIAL MEDIA MARKETING:</p> <p>7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth.</p> <p>YOU'LL LEARN:</p> <ul> <li>Understanding what social media marketing is</li> <li>Why your business needs it</li> <li>How to conduct market research the right way to yield the best results for your business</li> <li>How to market on platforms like Facebook, Instagram, and YouTube</li> <li>Why selecting the right niche market matters</li> <li>How to build an unforgettable business presence on social media</li> <li>And much more!</li> </ul> <ol start="2"> <li></li> </ol> <p>MARKETING STRATEGY:</p> <p>7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.</p> <p>YOU'LL LEARN:</p> <ul> <li>How to understand the customer</li> <li>Ways to navigate market analysis</li> <li>The importance of the role that competition plays in strategy</li> <li>Why distribution matters to your brand and consumers</li> <li>The importance of the Marketing Mix</li> <li>The purpose of conducting financial analysis</li> <li>How to review and assess your marketing strategy</li> <li>And much more!</li> </ul> <ol start="3"> <li></li> </ol> <p>CONTENT MARKETING:</p> <p>7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting.</p> <p>YOU'LL LEARN:</p> <ul> <li>What content marketing is, how it began, and what it has achieved to date for companies</li> <li>Understanding the value proposition of content marketing</li> <li>How to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors</li> <li>Understanding the different types of content and how they work best to pursue some goals rather than others</li> <li>How to set-up a road map to navigate your way to set up a content marketing plan</li> <li>Useful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content</li> <li>Details of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey</li> <li>Delivering the right sort of content that not only captivates your audience but also leads to sales</li> <li>The right content channels for your content</li> <li>The seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales</li> <li>And much more!</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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703円
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Social Media Marketing: preparation, consumption, and hangover prevention【電子書籍】[ Paul Finlayson ]
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<p><strong>Social Media Marketing: preparation, consumption, and hangover prevention</strong> is a textbook focused on strategically examining social media advertising in 2023. Content focuses on the history of social media and marketing, consumer behaviour/social media's effect on society, and the role of influencers in social media marketing.</p> <p>This is followed by a platform-by-platform examination of best practices in organic and paid advertising for eight of the major social media platforms and a look at the future of social media with particular attention on the Metaverse. Social media metrics also get their chapter.</p> <p>Platforms examined include Facebook/Meta, YouTube, TikTok, Twitter, Twitch, Pinterest, Instagram, Snapchat,</p> <p>428 pages.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4,132円
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SOCIAL MEDIA MARKETING LEICHT GEMACHT Der ultimative Leitfaden f?r das Wachstum Ihres Unternehmens mit Twitter, Instagram, LinkedIn, Facebook, YouTube und mehr: Beherrschen, wie Sie soziale Medien f?r Unternehmen nutzen【電子書籍】
楽天Kobo電子書籍ストア
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<p>Wenn Sie herausfinden m?chten, wie Sie Ihr kleines Unternehmen und Ihre pers?nliche Marke mithilfe von Social Media ausbauen k?nnen, lesen Sie weiter...</p> <p>Angenommen, Sie beginnen mit dem Aufbau einer neuen Marketingstrategie oder erneuern einfach Ihr aktuelles Gesch?ft. In diesem Fall wird dieses Buch Sie ?ber den wichtigen Aspekt der Einbeziehung von Social Media aufkl?ren. Soziale Medien ber?hren jeden Tag Milliarden von Menschen; Die wertvolle Reichweite kann Ihrem Unternehmen dabei helfen, die Botschaft zu verbreiten. Du kannst es nicht verpassen.</p> <p>Wie dieses Buch Sie ausr?stet, um Ihre Marke in den sozialen Medien aufzubauen</p> <p>Sie erhalten aktuelle Informationen dar?ber, was funktioniert und was nicht<br /> Es gibt Ihnen Klarheit ?ber Social Media Marketing<br /> Sie werden Erfolgsgeheimnisse von einigen der gr??ten Marken von heute erfahren<br /> Sie erhalten praktische Tipps, die Sie sofort umsetzen k?nnen<br /> Sie erfahren, wie Sie von den neuen Social-Media-Kan?len profitieren, um sich einen First-Mover-Vorteil zu verschaffen</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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668円
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Social Media marketing Geheimen 2021: Laat je Online Business groeien met Facebook; Uiterst Effectieve Tips & Strategie?n om een Autoriteit in je Niche te worden【電子書籍】[ Russ Norman ]
楽天Kobo電子書籍ストア
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<p>Elk bedrijf is tegenwoordig actief op sociale media... Bent u dat ook? Weet u hoe het platform werkt, waar u moet beginnen en hoe u het voor uw bedrijf kunt gebruiken?</p> <p>Als u zich overweldigd voelt, is dit het boek dat u zal helpen meer uit Facebook te halen; nieuwe klanten, terugkerende klanten, merkambassadeurs, fans, noem maar op!</p> <p>Voeg Facebook toe aan uw marketingplan en zie uw omzet groeien...</p> <p>Er zijn maandelijks 2 miljard actieve gebruikers op Facebook, waardoor het een primaire bron is voor marketeers en bedrijfseigenaren. Laat uw bedrijf groeien via social media met een goed social media marketingplan. Ontwikkel idee?n en vergroot uw naamsbekendheid, trek loyale klanten aan en bereik uw zakelijke doelen.</p> <p>Hier zijn enkele van de belangrijkste dingen die u in dit boek zult leren:</p> <ul> <li>De belangrijkste elementen voor een Facebook-marketingplan</li> <li>Cre?er geweldige, unieke content die opvalt en aansluit bij uw ideale klant</li> <li>Effectieve manieren om te delen op sociale media (en op te vallen)</li> <li>Honderden nieuwe volgers krijgen om uw publiek te laten groeien</li> <li>Vergroot het verkeer naar uw website</li> <li>Lever de beste klantenservice</li> <li>Verhoog de verkoop van uw producten en/of diensten</li> <li>Integreer Facebook marketing met andere marketing strategie?n</li> <li>Vermijd veelgemaakte fouten</li> </ul> <p>Facebook is een actieve gemeenschap van consumenten, dus mis de kans niet om deze mensen aan te trekken. Dit boek is volledig up-to-date (2021) en behandelt de nieuwste tools en functies die belangrijk zijn voor marketeers, bedrijfseigenaren en eigenaren van Facebookpagina's. Het maakt Facebook-marketing ook zoveel makkelijker en spannender!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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150円
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Social Media Marketing: Mastering The Power of Online Networking【電子書籍】[ Daniel Powers ]
楽天Kobo電子書籍ストア
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<p>Today's social media marketing demands powerful networking skills to be successful. With the thousands of programs and techniques available to the average consumer, how does one even begin to master the fundamental skills and utilize the knowledge to even make a<br /> dent of effectiveness in a sea of Tweets, Posts and Blogs?</p> <p>Media marketing expert Daniel Powers takes you from step one through completion in this easy to read, simple to follow manual. You will learn, in 20 minutes a day or less, how to master the fundamental skills of social media marketing networking using Facebook, Twitter and other SM platforms, and to do so effectively.</p> <p>Using real-world examples, Daniel Powers will help you learn to easily master the fundamentals of effective social media marketing to network with potential and existing business prospects, customers and associates, while building a powerful network of social media contacts.</p> <p>Reviews:</p> <p>"Powerful treatise on strategies to elevate your social media marketing to new levels" - Barnes and Noble</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,131円
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Social Media Marketing per le piccole imprese Come ottenere nuovi clienti, fare pi? soldi, e Distinguiti dalla massa【電子書籍】[ Law ]
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<p><strong>Stai cercando di far crescere la tua piccola impresa? Se ? cos?, non c'? mai stato un momento migliore per farlo.</strong></p> <p>Social media ? scoppiata sulla scena globale come l'ormai dominante medio di connessione e collaborazione. Mentre sono emerse nuove sfide, le piccole imprese hanno pi? di un'occasione che mai ad esplodere su di un panorama competitivo attivata dai social media marketing e il pi? grande spazio di digital marketing.</p> <p><strong>La maggior parte di social media marketing libri predicare obsolete strategie che si fermano a Facebook annunci e consigli sul social media crescita che si riduce a "essere se stessi".</strong></p> <p>Ho deciso di creare una guida aggiornata che mostra esattamente come navigare nel social media marketing dello spazio attraverso le esperienze che ho avuto nella costruzione dell'influenza sociale e la redditivit? di decine di piccole imprese. Ho focalizzarsi su tre aspetti chiave di social media marketing:</p> <p><strong>Come Stabilire una Strategia Digitale e la Presenza Sociale</strong></p> <p>Nella prima parte dell'audiolibro, mi mostra esattamente come trovare e raggiungere il tuo target di riferimento. Ci sono molte piattaforme di social networking l? fuori, come Facebook, Instagram, Youtube, TikTok, LinkedIn e cos? via. Ogni piattaforma ha i suoi punti di forza e di debolezza-picking il giusto quelli per mettere a fuoco ? essenziale in modo da poter identificare rapidamente e connettersi con il proprio target di riferimento.</p> <p><strong>Come Costruire un Pubblico</strong></p> <p>Una volta che hai capito dove trovare il pubblico e ha stabilito una digitale ottimale e la strategia di social media, ? importante mantenere costantemente attraverso la creazione di contenuti di valore. Questo richiede molto tempo, quindi dovremo esplorare come automatizzare il processo e ad esternalizzare la creazione di contenuti. Questo consentir? di liberare tempo e quindi si pu? lavorare sul vostro business, non per il vostro business.</p> <p><strong>Come Pubblicizzare e Ottimizzare</strong></p> <p>Una volta che avete trovato il vostro pubblico e avere qualche grande contenuto pubblicato, ? il momento di fare un po ' di soldi. Non c'? modo pi? facile per crescere e scala di un business di social media ads. Il Social media marketing ? il pay-to-win, e io vi mostrer? come vincere.</p> <p>In somma, il Social Media Marketing per le Piccole Imprese, stabilisce un collaudato percorso verso il successo misurabile per l'imprenditorialit? e imprenditori. <strong>Il mondo ? andato digitale, si soccombere per l'entropia, la confusione e la concorrenza, o sfruttare il fatto di costruire un solido business?</strong></p> <p>Se si desidera prendere il vostro business al livello successivo, scorrere verso l'alto e clicca su "aggiungi al carrello"!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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562円
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The City & Guilds Textbook: Theatrical, Special Effects and Media Make-Up Artistry【電子書籍】[ Tracey Gaines ]
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<p><strong>Create the foundation for a successful career in the theatrical and media make-up industry with this new textbook, endorsed by City & Guilds for theatrical, special effects and hair and media make-up artistry qualifications at Levels 2 and 3.</strong></p> <p>- Study with confidence, with content covering the latest qualifications and industry standards, including the 6010 specifications.<br /> - Get ready to work in make-up, film, TV or theatre with handy hints from experienced professionals.<br /> - Hone your practical skills with hundreds of photographs showcasing creative ideas from look books and industry portfolios.<br /> - Understand complex topics such as anatomy and physiology with ease with simple explanations and all of the important terminology explained.<br /> - Prepare effectively for the written exams and practical synoptic test with practice questions, scenarios and invaluable guidance.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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6,765円
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Social Media Marketing A Comprehensive Guide to Growing Your Brand on Social Media【電子書籍】[ Jason Lazar ]
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<h1>SOCIAL MEDIA MARKETING</h1> <p>Today, platforms like Facebook, Twitter, and Instagram are making it amazingly easy for businesses to convey their message, identity, and products to millions of people, all without having to spend millions of dollars in the process.</p> <p>But make no mistake, social media marketing isn't always as simple as it seems...</p> <p>In order to be successful, you first need to have a solid understanding of the different social media platforms and how their algorithms work. It's also vital that you know how to craft cost-effective campaigns that are tailored to your specific audience.</p> <p>This book is here to help with all of that, and more!</p> <p>Inside, you'll discover the true potential that social media offers to you as both a business and an individual. You'll also gain an understanding of the marketing mechanics of the most prominent social media platforms and discover a variety of ways you can use them to successfully grow your brand!</p> <p>?</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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421円
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Marketing for beginners 2021: The Ultimate Guide with the Most Effective Tips and Tricks for Social Media Marketing【電子書籍】[ Milo Evans Jr ]
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<p>In the 21st-century social media marketing is fondly a lifeline to most businesses and for social media page branding. Being a beginner or novice branding your brand - you'll find those simple nuggets will help you get your basic marketing needs/goals met of your business. I simplified this information for minimalistic readers. This book is not promising millions of followers, but it can get you started and on your way to getting a basic understanding of social media marketing. In 2021, social media marketing is more valuable than ever, any information that you need for your businesses or brands is all available online and on most social media platforms.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,539円
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