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29件中 1件 - 29件
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| 商品 | 説明 | 価格 |
|---|---|---|
 Soda Goes Pop Pepsi-Cola Advertising and Popular Music【電子書籍】[ Joanna K. Love ] 楽天Kobo電子書籍ストア | ＜p＞From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of ＜em＞X Factor＜/em＞ commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace todayーbut how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself?＜/p＞ ＜p＞＜em＞Soda Goes Pop＜/em＞ investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands.＜/p＞ ＜p＞＜em＞Soda Goes Pop＜/em＞ is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 5,397円 |
 Everything's Better With Pepsi【電子書籍】[ Maura Beth Brennan ] 楽天Kobo電子書籍ストア | ＜p＞Too nice. That's what Jen is. Everyone tells her so, including her judgmental ex-husband. But Jen doesn't let that stop her when she sees an old woman and dog huddled by the side of the road during a snowstorm. She stops her car and brings the two of them home to spend the night out of the storm. In the middle of the night, she hears noise coming from her office and finds the old woman at her computer. Angry and unsettled, she locks her office and spends the night admonishing herself for letting this woman into her home. Not the dog, though. She has named the little guy Pepsi and become attached to him. But in the morning, both are gone, along with her life savings. Maybe her ex was right and she is too nice for her own good. Isn't she?＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 500円 |
 Les meilleures recettes au Pepsi-Cola?【電子書籍】[ Pierre Chivoret ] 楽天Kobo電子書籍ストア | ＜p＞25 recettes rigolotes et originales au Pepsi-Cola? :＜/p＞ ＜p＞- 15 recettes sal?es : salade de pomme de terre au cola, jardini?re de mini-l?gumes au cola, poulet Pepsi, canard croustillant au cola, travers de porc au Pepsi, ...＜/p＞ ＜p＞- 10 recettes sucr?es : yaourt au cola, panna cotta ? la gel?e de Pepsi, macaron saveur cola, sorbet au cola...＜/p＞ ＜p＞Toutes les recettes sont joliment illustr?es.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 386円 |
 The 21 Second Hug【電子書籍】[ Pepsi Caligone ] 楽天Kobo電子書籍ストア | ＜p＞THE POWER OF A HUG＜/p＞ ＜p＞It has been scientifically proven that hugging for at least 20 seconds can significantly improve your mood and even your overall health. What better way to start out your day? In this beautifully illustrated book, join the littlest bunny in her quest to figure out why mommy bunny hugs each and every one of her 14 babies every morning for 21 seconds.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,100円 |
 Ziua cand Pepsi a disparut din lume【電子書籍】[ Hestia Blackwood ] 楽天Kobo電子書籍ストア | ＜p＞Cand bautura numita Pepsi dispare brusc si fara avertisment de pe rafturile magazinelor, Milena si Sorana, studente in anul 1 la Litere decid sa plece in cautarea retetei ascunse. Li se alatura Lans, un student in anul 2 la Actorie care are propriul sau plan secret, si impreuna pleaca intr-o aventura pe corabia capitanului de pirati Ochi-de-Tarantula. Creaturi supranaturale pandesc din tufisuri, pericole apar la tot pasul, reteta nu este usor de gasit, iar cand locuitorii insulei o rapesc pe Sorana, Milena trebuie sa faca tot posibilul pentru a-si recupera prietena. Oare va reusi? Oare lumea se va mai bucura de Pepsi vreodata? Aceasta carte reprezinta o parodie. Orice asemanare cu realitatea este pur intamplatoare!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 393円 |
 Pepsi Bears and Other Stories【電子書籍】[ Anson Cameron ] 楽天Kobo電子書籍ストア | ＜p＞Daring and provocative short stories from one of Australia’s best comic writers.＜/p＞ ＜p＞A collection of fables in which the intuition of animals is set against the hubris of man, Anson Cameron is part court jester, part acclaimed writer of short stories and novels, and part national conscience.＜/p＞ ＜p＞A cola company uses the last wild polar bears as billboards. A boy is forced to compose poems for ats. A dog starts a race-riot. A zebra shames two armies. A zoologist vivisects a gorilla to disprove evolution and has his own brain placed in the ape’s head. In New Guinea Zookeepers eat their exhibits. In Gippsland the face of The Lord appears on dairy cows. In the Western Desert mummified egg-bandits hang from trees...＜/p＞ ＜p＞By these incidents the Nature of Man is compellingly exposed. And the many and varied species of Mother Earth are wry spectators as Man pilots the planet he thinks he owns into the wall of oblivion.＜/p＞ ＜p＞What the critics say about Anson Cameron:＜/p＞ ＜p＞‘...one of the most interesting writers of his generation... has an imaginative largesse and sentence-by-sentence articulation that soars above the pack’ -- Peter Craven, ＜em＞The Australian＜/em＞＜/p＞ ＜p＞‘...prose that fizzes with energy and humour, leaping from the scatalogical to the lyrical, from the earthy to the sublime’ -- ＜em＞The Adelaide Advertiser＜/em＞＜/p＞ ＜p＞‘Cameron writes a tough, gutsy story that is so well crafted you know there’s someone behind the wheel from the word go’ -- ＜em＞The Age＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,105円 |
 History of Pepsi【電子書籍】[ Amelia Khatri ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞"History of Pepsi"＜/strong＞ presents a fascinating journey of how a pharmacist's creation in New Bern, North Carolina, transformed into one of the world's most recognized beverage brands. This comprehensive account explores Pepsi's evolution through three distinct periods: ＜em＞its founding years (1893-1950), the intense cola wars (1950-1980), and its emergence as a global powerhouse (1980-present)＜/em＞.＜/p＞ ＜p＞The narrative reveals how Pepsi's success stemmed not just from its beverage formula, but from revolutionary business strategies, including its bold decision to sell twelve-ounce bottles at five cents when competitors offered half that volume at the same price. The book skillfully weaves together corporate strategy, marketing innovation, and social history, highlighting how Pepsi consistently positioned itself as an alternative to established norms.＜/p＞ ＜p＞Through meticulous research drawing from corporate archives and historical records, readers discover how the company navigated early bankruptcies, pioneered multicultural marketing campaigns, and adapted to changing consumer behaviors. Particularly noteworthy is the examination of Pepsi's marketing evolution, from its Depression-era pricing strategies to its groundbreaking lifestyle advertising approaches.＜/p＞ ＜p＞This business narrative progresses chronologically while exploring key themes in American commerce and global expansion, offering valuable insights for business professionals and history enthusiasts alike. The author maintains an analytical yet accessible approach, balancing technical business concepts with engaging historical context, making complex economic principles understandable through real-world examples from Pepsi's corporate journey. The result is a compelling analysis of how a regional soft drink built a global beverage empire while influencing and reflecting broader patterns in business development and social change.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 680円 |
 PEPSI IN THE NILE【電子書籍】[ EBON PAUL CHARLES ] 楽天Kobo電子書籍ストア | ＜p＞＜em＞＜strong＞Pepsi In The Nile＜/strong＞＜/em＞＜/p＞ ＜p＞＜em＞By Ebon Paul Charles＜/em＞＜/p＞ ＜p＞What's in a name? For Pepsi Charles, it was everything. From a nickname gifted before birth to a life lived with unwavering strength, love, and resilience, Pepsi's story is one that lingers in your heart long after you turn the last page.＜/p＞ ＜p＞This book is more than a memoir. It's a tribute to a woman who inspired everyone she touched a force of nature who stood tall in the face of challenges and became a beacon of hope for her family and community.＜/p＞ ＜p＞Travel through time and space, from the streets of Plainfield, New Jersey, to the historic banks of the Nile River. Follow her son, Ebon Paul Charles, as he tells the story of his remarkable mother and their intertwined journeys of redemption, love, and the indomitable human spirit.＜/p＞ ＜p＞This isn't just a story about family; it's about faith, identity, and finding purpose even when the odds are stacked against you. It's about making peace with the past and honoring a promise made to a mother who never stopped believing in the greatness of her son.＜/p＞ ＜p＞Heartfelt, raw, and deeply moving, ＜em＞Pepsi In The Nile＜/em＞ is a celebration of life, legacy, and the transformative power of love.＜/p＞ ＜p＞Ready to meet Pepsi and discover her enduring legacy? Turn the page and let her story inspire you.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,433円 |
 Pepsi Buddha【電子書籍】[ Klaus Sebastian ] 楽天Kobo電子書籍ストア | ＜p＞Von einem Schicksalsschlag aus der Bahn geworfen, irrt der Held der Geschichte durch das aufbl?hende Vietnam der 90er Jahre. Als er in Saigon die Ermordung eines Mannes beobachtet, wird er aus seiner Lethargie aufgeschreckt. Zusammen mit dem M?dchen Loan sucht er nach den Hinterm?nnern und ger?t bald ins Visier der vietnamesischen Mafia.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 710円 |
 Pepsi and the Pill Motherhood, Politics and Film in Britain and France, 1958?1969【電子書籍】[ Melissa Oliver-Powell ] 楽天Kobo電子書籍ストア | ＜p＞The 1960s was a decade of massive political and cultural change in Western Europe, as seismic shifts took place in in attitudes towards sexuality, gender, and motherhood in everyday life. Through case studies of British and French films, ＜em＞Pepsi and the Pill＜/em＞ offers a fresh vision of a pivotal moment in European culture, exploring the many ways in which political activity and celebrated film movements mutually shaped each other in their views on gender, sexuality, and domesticity. As the specter of popular nationalism once again looms across Europe, this book offers a timely account of the legacy of crucial debates over issues including reproductive rights, migration, and reproductive nationalism at the intersection of political discourse, protest, and film.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 5,016円 |
 Lili Pepsi【電子書籍】[ Charmot ?lisabeth ] 楽天Kobo電子書籍ストア | ＜p＞≪ Je m'appelle Paul. Un jour, j'ai eu un nouveau copain, un type g?nial, mais, des fois, il ?tait tout bizarre, Martial. C'?tait ? cause de Lili Pepsi, elle l'emp?chait m?me d'aller ? l'?cole. J'ai mis longtemps ? comprendre qui c'?tait, Lili Pepsi. ≫ Un court roman vrai et enthousiaste o? comment l'enfant atteint d'?pilepsie (Lili Pepsi) vit sa diff?rence avec ses proches et ses amis,＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,096円 |
 The Pepsi Cola Addict【電子書籍】[ June-Alison Gibbons ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞The legendary lost novel in which fourteen-year-old Preston Wildey-King must choose between his all-consuming passion for Pepsi Cola and his love for schoolmate Peggy.＜/strong＞＜/p＞ ＜p＞"He walked into the turbulent super market. There were people everywhere. His eyes swept over the shelves and stabilised on a large stack of Pepsi-colas. He could almost experience the cool fizzy liquid descending his parched throat."＜/p＞ ＜p＞Written by June-Alison Gibbons when she was only 16, ＜em＞The Pepsi Cola Addict＜/em＞ is considered one of the great works of twentieth-century outsider literature. More than just a literary curiosity, however, this tale of a teenager whose passion for a well-known cola drink threatens to ruin his life is the uniquely vivid expression of a young woman trying to make sense of the confusing, often brutal world she in which found herself.＜/p＞ ＜p＞Published in 1982 by a vanity press who took 〓800 from its young author and gave her only a single book in return, it's thought that fewer than ten original copies still exist in the world.＜/p＞ ＜p＞Shortly after its publication, June-Alison and her sister Jennifer would become infamous as "The Silent Twins" and find themselves cruelly incarcerated for over a decade in Broadmoor Hospital. This author-approved edition makes June-Alison Gibbon's remarkable vision widely available for the first time.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,965円 |
 Encyclopedia of Pepsi-Cola Collectibles【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞The choice is clear and this comprehensive guide on Pepsi-Cola memorabilia is the only one collectors will need.＜/p＞ ＜p＞Divided into four sections - signs, containers, novelties and toys, and paper collectibles - collectors will find everything from early Pepsi trays to cardboard signs, and matchbooks to toys. The ＜em＞Encyclopedia of Pepsi-Cola Collectibles＜/em＞ features 2,000 individual items with current values, accurate descriptions, rarity ratings, and full-color photographs, and also presents a fascinating historical perspective of the Pepsi-Cola Company, including the evolution of their famous logo.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,366円 |
 Island Song【電子書籍】[ Pepsi Demacque-Crockett ] 楽天Kobo電子書籍ストア | ＜p＞One sister found the courage to leave, the other must find the courage to live…＜/p＞ ＜p＞From the Caribbean to 1950s London, an epic story of finding home, ＜em＞＜strong＞Island Song＜/strong＞＜/em＞ is an atmospheric and lyrical debut of compelling storytelling, for fans of Louise Hare and Kristin Hannah.＜/p＞ ＜p＞__________________________________＜/p＞ ＜p＞＜strong＞'Profound and moving'＜/strong＞ ＜em＞Woman's Own＜/em＞＜/p＞ ＜p＞＜strong＞'Engrossing … An enjoyable debut'＜/strong＞ Louise Hare, author of ＜em＞This Lovely City＜/em＞＜/p＞ ＜p＞'＜strong＞Inspirational … filled with emotion and vibrancy'＜/strong＞ ＜em＞Heat＜/em＞＜/p＞ ＜p＞___________________________________＜/p＞ ＜p＞＜em＞‘We are born of fighters … slaves wanting to be free. Never let anyone take away the fire in your belly, my daughters…’＜/em＞＜/p＞ ＜p＞＜strong＞When their father dies, Agnes Deterville and her sister Ella must forge their own paths in life.＜/strong＞＜/p＞ ＜p＞＜strong＞Headstrong Agnes dreams of a new life far away. Cautious Ella fears the world beyond their small village in St Lucia.＜/strong＞＜/p＞ ＜p＞＜strong＞When Agnes departs for a new life in 1950s London, they are both confronted by heartbreak, loneliness, and tragedy.＜/strong＞＜/p＞ ＜p＞＜strong＞Separated by an ocean, but bound by love, can the sisters keep their island song singing in their hearts?＜/strong＞＜/p＞ ＜p＞＜em＞＜em＞＜em＞*READERS LOVE＜/em＞ ISLAND SONG＜/em＞*＜/em＞**＜/p＞ ＜p＞'＜strong＞Inspiring and relatable＜/strong＞ … highly recommend!' ?????＜/p＞ ＜p＞'＜strong＞Beautifully written,＜/strong＞ with deeply developed characters' ?????＜/p＞ ＜p＞'＜strong＞Will resonate long after the final page＜/strong＞' ?????＜/p＞ ＜p＞'＜strong＞A compelling read＜/strong＞ … the depth of the characters' strength shines throughout' ?????＜/p＞ ＜p＞＜strong＞'Insightful and inspirational'＜/strong＞ ?????＜/p＞ ＜p＞'＜strong＞Captivating and emotional＜/strong＞ … a powerful reminder of an important chapter in history' ?????＜/p＞ ＜p＞＜strong＞'I****loved the call of the island song＜/strong＞!' ?????＜/p＞ ＜p＞'＜strong＞Really loved this book＜/strong＞' ?????＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,669円 |
 Ein Teil der Herde Die Geschichte von Emma, Pepsi, Muffin und Leyla und ihrer Weide im P?stenweg.【電子書籍】[ Andrea Davis ] 楽天Kobo電子書籍ストア | ＜p＞Dieses Buch erz?hlt die Geschichte von Emma, Pepsi, Muffin und Leyla und ihrer Weide im P?stenweg. Auf unterhaltsame und fiktive Weise werden die allt?glichen Abenteuer von vier ganz besonderen Schafen beschrieben.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 490円 |
 Pepsi & Shirlie - It's All in Black and White Wham! Life and Friendship【電子書籍】[ Pepsi Demacque-Crockett ] 楽天Kobo電子書籍ストア | ＜p＞London. Wham! Pop, glitz and glamour. And two girls with stars in their eyes.＜/p＞ ＜p＞Our friendship began one windy day in 1982, outside Finsbury Park tube. It was an instant like at first sight. We were on our way to a Wham! rehearsal. Pepsi was the new girl in the band and over a car stereo, a cassette tape and that journey to Bushey we bonded. We had no idea that we were on the first of many journeys together and that soon we'd be travelling all over Europe, Australia, America, China and Japan. Or that no matter where we went, together, we'd find a way to make every exotic destination feel like home.＜/p＞ ＜p＞We'd both been teenagers during the seventies ? a dreary and difficult decade, especially if you were young in London and you didn't have much money.＜/p＞ ＜p＞So, in 1982, anything was possible for us ? a pair of twentysomethings who hadn't been to university, who didn't have any money, who dreamt of singing and dancing, but ultimately lived for fun. Everything felt new and life was a question mark. We had no idea what was lying ahead, but we wanted to say yes.＜/p＞ ＜p＞What we didn't know was that we were saying yes to a lifetime of connection that has endured whatever we've done, wherever we've been. From the side of the stage to its centre ? we have many stories to tell.＜/p＞ ＜p＞And it's all here, it's all in black and white.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 809円 |
 The Market of Pepsi / PepsiCo【電子書籍】[ Andreas Penzkofer ] 楽天Kobo電子書籍ストア | ＜p＞Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and Hirschmann-Herfindahl-Index.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,267円 |
 Dyspepsia and Ibs for the Wise How to Treat Functional Digestive Disorders (Fdds) with or Without Medication【電子書籍】[ Larry Tremblay ] 楽天Kobo電子書籍ストア | ＜p＞Some will tell you that there is no cure for Functional digestive disorders (FDDs), like dyspepsia and irritable bowel syndrome (IBS) Without being completely cured, with the help of regular internal exercises I developed, I live my life as if I was, because at the earliest sign of pain or symptoms I do the exercises to help eliminate them. I hope my experience will enable as many of you as possible to get some relief from FDDs with or without medication. The Personal Approach section describes in simple terms the symptoms I experienced, as well as some of the hypotheses developed to understand and in order to relieve FDDs. I then explain in detail the exercises for gas evacuation and for the release of nervous tension, and consequently, of pain. As this is a little known approach, as far as I know, I explain in detail the exercises and the various levels of improvement one can expect. The Literature Review section is divided into six parts: the Rome Diagnostic Criteria, the description and treatments recommended for the most common ailments (flatulence, reflux, constipation, diarrhea, migraine, etc.); a few known causes of abdominal pain (food, allergies, diseases, etc.); some recent hypotheses (central nervous system, traumas, psychosomatic causes, depression); exercise suggestions from some authors; and, recommended means of alleviating some of the symptoms (homeopathy, herbal medicine, diet, food supplements). In my experience, whatever the approach used to treat FDDs, the results will be improved if the gas release and relaxation techniques are used in combination with it. I am convinced that FDD-related symptoms can often be treated effectively through continuing efforts, a generous and caring attitude towards oneself, better self-knowledge and good judgment (hence the title Dyspepsia and IBS for the Wise). Mr Samson of Baie-Comeau, Canada, wrote : To date, your technique is the most effective in bringing me some relief. In my view, this book is the most complete to learn how to treat oneself naturally for symptoms related to FDDs. In my case, one hour of internal exercises a day allows my to live a pain free life even with FDDs. My book is meant o show you how. Also available in French : Autotraitement du mal de ventre : bookstore.trafford.com/Products/SKU-000164730/Autotraitement-du-mal-de-ventre.aspx＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 468円 |
 Dyspepsia Demystified: Doctor's Secret Guide【電子書籍】[ Dr. Ankita Kashyap ] 楽天Kobo電子書籍ストア | ＜p＞"Dyspepsia Demystified: Doctor's Secret Guide" is your essential companion to understanding, managing, and finding relief from dyspepsia, often referred to as indigestion. Within its pages, you'll embark on a journey to demystify this common gastrointestinal condition. Chapter by chapter, you'll unravel the complexities of dyspepsia, from its causes and symptoms to effective diagnostic methods and the importance of early detection.＜/p＞ ＜p＞This guide introduces a holistic approach to dyspepsia management, emphasizing the intricate connection between physical health, mental well-being, and social support. Dive into dietary modifications, lifestyle adjustments, and the integration of complementary therapies to alleviate your discomfort and enhance your quality of life.＜/p＞ ＜p＞Discover how to navigate the challenges of dyspepsia with a comprehensive toolkit of coping strategies, whether you're an adult, a child, or an adolescent. Explore the profound link between dyspepsia and mental health, delve into maintaining meaningful relationships, and learn the art of self-care to prioritize your well-being.＜/p＞ ＜p＞From work and travel to sleep and exercise, this guide offers practical advice for managing dyspepsia in various aspects of life. Uncover the power of mindfulness, cognitive-behavioral therapy, and relaxation techniques to ease your symptoms. Get insights into herbal remedies, supportive therapies, and sustaining your dyspepsia management journey.＜/p＞ ＜p＞As you journey through these pages, you'll gain the knowledge, resources, and resilience to take control of your dyspepsia experience, set achievable goals, and celebrate your progress toward a more comfortable and fulfilling life.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 300円 |
 Cum sa-l tii la respect pe psihopatul de alaturi ?nvata sa te protejezi de manipulatorii nemilosi【電子書籍】[ Marta Stout ] 楽天Kobo電子書籍ストア | ＜p＞C?nd ajungi s? te judeci cu ex-partenerul violent ?i manipulator pentru custodia copiilor, c?nd un coleg de serviciu vrea s? te fac? s? crezi c? ?i-ai pierdut min?ile sau c?nd un politician ?armant devine deodat? distructiv ?i abuziv, e semn c? ai de-a face cu un psihopat. Ideal este, desigur, s? evi?i pur ?i simplu astfel de persoane. Dar ce faci c?nd e?ti, totu?i, nevoit s? te confun?i cu un astfel de personaj lipsit de orice empatie sau sim? moral? Autoarea, psiholog cu experien?? ?i fost profesor la Harvard, creioneaz? un complex portret al psihopatului, oferind diverse c?i pentru a sc?pa de sub influen?a acestuia.＜/p＞ ＜p＞Martha Stout este psiholog clinician ?i a predat la Harvard Medical School timp de peste dou?zeci ?i cinci de ani. Specializat? ?n psihologia traumei, a fost publicat? la Trei cu volumul de succes Psihopatul de al?turi. Cum s?-l recuno?ti ?i s? te aperi de el (2010).＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 913円 |
 Minicaso. PepsiCo y Kendall Jenner【電子書籍】[ Javier Pag?n Casta?o ] 楽天Kobo電子書籍ストア | ＜p＞El escenarioEl movimiento Black Lives Matter (BLM) comenz? en 2013 con el uso del hashtag #BlackLivesMatter en las redes sociales, tras la absoluci?n de George Zimmerman, un vigilante de la comunidad residencial The Retreat at Twin Lakes, por la muerte del adolescente afroamericano Trayvon Martin a causa de un disparo. Un a?o m?s tarde, el movimiento gan? relevancia a nivel nacional con las manifestaciones por las muertes de Michael Brown en Ferguson, Misuri, y Eric Garner en Nueva York, ambos afroamericanos fallecidos a manos de la polic?a en 2014. Desde su fundaci?n, #BlackLivesMatter ha organizado marchas y protestas en todo el pa?s contra la brutalidad policial y el racismo sist?mico.Aunque las manifestaciones sol?an ser pac?ficas, a menudo se enfrentaban a una respuesta policial intensa, que inclu?a el uso de gases lacrim?genos, arrestos masivos y confrontaciones f?sicas. Las im?genes de estas protestas, especialmente los enfrentamientos entre manifestantes desarmados y polic?as fuertemente armados, se difundieron ampliamente en los medios y redes sociales, sensibilizando a?n m?s a la opini?n p?blica sobre el tema (ver Figura 1).＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 993円 |
 Coke-Cola Company performance with a close comparison to PepsiCo【電子書籍】[ Kelly Clarkson ] 楽天Kobo電子書籍ストア | ＜p＞Essay from the year 2011 in the subject Business economics - Investment and Finance, grade: A, The University of Liverpool, language: English, abstract: Financial innovation has impacted on introduction of different finance products. This has impacted on enhancing investor's freedom to choose from different investments options available in the market. Investors will have different risks altitudes and therefore, they will be able to select products which fit their needs. In most cases, Investors will often seek proper advice from investments advisory bodies prior to making investments decision. This will lower risks level as experts are well equipped with critical information on stock historical trend and can be able to make a more accurate projections. Similarly to individual investors, banks are also very cautious prior to extending credit to companies. Credit rating is mainly used in accessing credit worthiness of a given company. This will possibly impact on excluding some companies from accessing the much needed finances. This is common where value of creditors outweigh debt owed to the company. This will however minimize potential risks to the bank incase a company fails to meet debt obligation. It is important to note that all investments are made in the current period with potential benefits to be realized in future. Also, value of investments today may either appreciate or depreciate depending on different market and economic happenings. Banks and other interested stakeholders have been largely utilizing value for money technique in evaluating expected returns in future. Financial projections are also calculated based on expected value of returns in future. This research paper explores Coke-Cola Company performance with a close comparison PepsiCo. Financial performance is analyzed together with stock performance in both companies. Credit rating as applied by the banks is also discussed.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 562円 |
 Ulcer and Non-Ulcer Dyspepsias【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞Backing up the pioneering medical researchers and experi menters are the phalanxes and cohorts of practising clinicians in district general hospitals and in general practice who may have to implement and apply any breakthroughs and advances in practical and realistic terms. This they cannot, and should not, be expected to do without careful consideration and analysis. It is essential, therefore, to have regular reviews of the growing points of medicine which are constructively critical as well as being enthusiastic and which can present the issues and implications clearly and fairly to clinicians. The Practical Clinical Medicine series is designed to provide such regular reviews on selected subjects. Each volume is under the charge of an invited editor who selects his team of 4--6 experts. Each contribution is an authoritative, detailed and referenced examination of his topic, is clearly presented in an understandable manner and is practical, relevant and applic able to everyday clinical practice. The series is intended as a means of communication between researchers and practising clinicians. It is dedicated to gener alists who provide primary health care in general practice and to generalists providing secondary medical care in district vii viii Series Editors' Foreword general hospitals. Both are involved in applying good general practical clinical medicine for their patients, but can only succeed in a climate of constant review and examination.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 6,076円 |
 Indra Nooyi: CEO of PepsiCo【電子書籍】[ Paige V. Polinsky ] 楽天Kobo電子書籍ストア | ＜p＞It’s not easy running one of the largest corporations in the world, but Indra Nooyi is up to the task. This low-level title takes early readers through the PepsiCo CEO’s childhood in India, all the way up to her present-day work, creating healthier snacks and a modern Pepsi design. Indra Nooyi is leading business into the future!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,159円 |
 Funktionelle Dyspepsie Einfluss osteopathischer Interventionen auf Beschwerdesymptomatik und Lebensqualit?t【電子書籍】[ Tom Gierlichs ] 楽天Kobo電子書籍ストア | ＜p＞Reizmagen ?osteopathische Behandlung kann helfen Menschen mit funktioneller Dyspepsie (FD) geh?ren zu den h?ufigsten Patienten gastroenterologischer Facharztpraxen. Ihr Beschwerdebild ist h?ufig komplex und die Ursachen der Symptome vielschichtig. Schulmedizinische sowie komplement?rmedizinische Disziplinen konnten bisweilen hoffnungsvolle, jedoch nicht stetig causal-orientierte und in der Breite der Betroffenen erfolgreiche Therapieerfolge verzeichnen. Was kann die Osteopathie bei Patienten mit funktioneller Dyspepsie bewirken? Die vorliegende Studie zeigt erstaunlich positive Ergebnisse des Anwendungs-orientierten osteopathischen Behandlungskonzeptes bei FD Patienten.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 7,125円 |
 The Dyspepsia Mastery Bible: Your Blueprint For Complete Dyspepsia Management【電子書籍】[ Dr. Ankita Kashyap ] 楽天Kobo電子書籍ストア | ＜p＞Embark on a transformative journey with "The Dyspepsia Mastery Bible: Your Blueprint For Complete Dyspepsia Management." In Chapter 1, dive into the nuanced world of dyspepsia, exploring its definition, causes, symptoms, and impact on daily life. Understand the comprehensive diagnostic approaches, differential diagnosis, and the prevalence of this digestive disorder. Chapter 2 unveils the medical management landscape, covering pharmacological interventions, lifestyle modifications, dietary recommendations, and emerging therapies, offering a roadmap for overcoming treatment challenges.＜/p＞ ＜p＞Discover holistic approaches in Chapter 3, exploring the mind-body connection, stress reduction techniques, and alternative therapies that play a pivotal role in managing dyspepsia. Chapter 4 provides customizable management plans, guiding you through the assessment of individual needs, personalized treatment creation, and strategies for long-term success. Engage with case studies and success stories in Chapter 5, gaining practical insights and building a supportive community to foster hope, resilience, and confidence.＜/p＞ ＜p＞"The Dyspepsia Mastery Bible" is not just a guide; it's a companion on your journey to understanding, managing, and thriving with dyspepsia, offering you the tools and strategies needed for complete dyspepsia management.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 300円 |
 Dyspepsia in Clinical Practice【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞Although dyspepsia has been investigated for a long period of time, there is no international agreement on what constitutes this condition nor any standardized guidelines. National guidelines followed by practitioners in different countries vary in diagnostic and therapeutic approach, underlining the necessity for a unique definition worldwide. Dyspepsia in Clinical Practice summarizes the current guidelines while offering a unified, practical definition of dyspepsia, and a diagnostic algorithm with an emphasis on the upper gastrointestinal endoscopy and rational first-line therapeutic approach based on epidemiology, pathophysiology, clinical presentation, diagnostic workup and response to previous therapy. Up-to-date scientific information about dyspepsia is presented from a practical, clinician's point of view. Written by experts in the field, this volume addresses dyspepsia in childhood and in the elderly, a very important issue often insufficiently emphasized in the literature.Guidelines are provided that can be easily followed in clinical practice, leading to a reduction in costs and increased patient safety. Dyspepsia in Clinical Practice will be of great value to gastroenterologists, internists, primary care physicians, pediatricians, infectious disease specialists, residents and fellows in training.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 6,076円 |
 Dyspepsia (Indigestion), A Simple Guide To The Condition, Diagnosis, Treatment And Related Conditions【電子書籍】[ Kenneth Kee ] 楽天Kobo電子書籍ストア | ＜p＞Dyspepsia (Indigestion) is a mild medical disorder presenting with discomfort in the upper abdomen after taking food.＜br /＞ Dyspepsia (Indigestion) is a sensation of discomfort in the upper belly or abdomen during or right after eating often accompanied by heartburn, nausea, regurgitation and flatulence.＜br /＞ Dyspepsia normally happens when people eat too much, too fast, or eats foods that do not agree with them.＜br /＞ Most patients with recurring dyspepsia are caused by:＜/p＞ ＜ol＞ ＜li＞Non-ulcer dyspepsia＜br /＞ Other causes for dyspepsia such as duodenal or stomach ulcer, acid reflux, inflamed esophagus (esophagitis), gastritis, etc have been excluded..＜br /＞ The inside of the gastrointestinal tract appears normal.＜br /＞ It is the most common form of dyspepsia.＜br /＞ The cause is not obvious, although infection with a bacterium (germ) called Helicobacter pylori (commonly just called H.pylori) may be responsible.＜/li＞ ＜li＞Duodenal and stomach (gastric) ulcers＜br /＞ Peptic ulcer disease is a hole in the innermost layer of the wall of the stomach or of the duodenum (the first part of the small intestine connected to the stomach).＜br /＞ Too much production and escape of the acidic gastric juice can cause burns into the protective lining of the stomach and induce inflammation of the underlying stomach tissue.＜br /＞ An ulcer is where the lining of the gastrointestinal tract is injured and the underlying tissue is exposed.＜br /＞ The causes of excess production of gastric acid are:＜br /＞ a. Most common is stress and anxiety that automatically raise the production of the acid as a result of sympathetic nervous response.＜br /＞ b. Hereditary- some gastric patient has a family history of gastric problem.＜br /＞ c. Irregular meals tend to produce more acidic gastric juice to form at regular meal time.＜br /＞ d. Alcohol and smoking has been linked with higher acid formation＜br /＞ e. Drugs:＜br /＞ Aspirin and other painkillers belonging to the non-steroidal anti-inflammatory drugs (NSAID) tends to irritate the stomach inner lining＜br /＞ Dyspepsia may be activated by:＜/li＞ ＜li＞Drinking too much alcohol＜/li＞ ＜li＞Eating spicy, fatty, or greasy foods＜/li＞ ＜li＞Eating too much (overeating)＜/li＞ ＜li＞Eating too fast＜/li＞ ＜li＞Emotional stress or nervousness＜/li＞ ＜li＞High-fiber foods＜/li＞ ＜li＞Tobacco smoking＜/li＞ ＜li＞Too much caffeine＜br /＞ Dyspepsia may be diagnosed through one or more medical tests:＜/li＞ ＜li＞Upper gastrointestinal endoscopy.＜/li＞ ＜li＞Urea breath test can also detect whether the patient have H.pylori infection＜br /＞ Treatment:＜/li＞ ＜li＞Altering the way the patient eat (too fast or too much) may reduce the symptoms.＜/li＞ ＜li＞Permit enough time for meals.＜/li＞ ＜li＞Chew food carefully and completely.＜/li＞ ＜li＞Avoid quarrels during meals.＜/li＞ ＜li＞Avoid over-excitement or exercise right after a meal.＜/li＞ ＜li＞A calm environment and rest may help improve stress-related indigestion.＜/li＞ ＜li＞Avoid aspirin and other NSAIDs.＜br /＞ If the patient must take them, he or she must take them on a full stomach.＜br /＞ B. Medications＜/li＞ ＜li＞Medications the patient can buy without a prescription such as ranitidine (Zantac) and omeprazole (Prilosec OTC) can relieve symptoms.＜/li＞ ＜li＞Antacids will neutralize the stomach acid and help reduce symptoms and improve healing.＜br /＞ Stomach acid causes irritation of the inflamed tissue in the stomach.＜/li＞ ＜li＞If the ulcer is induced by aspirin or NSAID's, the doctor would definitely ask the patient to stop these medicines and the patient would be given acid reducing medicines (omeprazole, lansoprazole, cimetidine, famotidine, ranitidine,) which reduce acid productions and increase ulcer healing process.＜/li＞ ＜li＞If the ulcer is induced by Helicobacter pylori, the doctor would give triple therapy (three drugs) to kill the bacteria.＜br /＞ TABLE OF CONTENT＜br /＞ Introduction＜br /＞ Chapter 1 Dyspepsia (Indigestion)＜br /＞ Chapter 2 Causes＜br /＞ Chapter 3 Symptoms＜br /＞ Chapter 4 Diagnosis＜br /＞ Chapter 5 Treatment＜br /＞ Chapter 6 Prognosis＜br /＞ Chapter 7 Digestive Process＜br /＞ Chapter 8 Digestive Diseases＜br /＞ Epilogue＜/li＞ ＜/ol＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 390円 |
 Functional Dyspepsia Evidences in Pathophysiology and Treatment【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞The research and outcomes presented in this book gather evidence concerning both the pathogenesis and treatment of functional dyspepsia. It provides the latest information on this common non-organic disease, indicating its characteristic pathogenesis based on the brain-gut interaction and micro-environment and evidence gleaned from clinical treatment. Since the pathogenesis is associated with psychology, neurology, endocrinology and bacteriology in addition to gastroenterological physiology, it is often intractable and finding a suitable treatment rationale is challenging. Furthermore, the pathogenesis varies around the world and the efficacy of treatment using standard drugs varies among different populations worldwide; accordingly, this book highlights evidence gained in clinical trials in Japan.＜/p＞ ＜p＞＜em＞Functional Dyspepsia＜/em＞ is a milestone produced by respected experts. Addressing unique topics and new findings of treatment including challenging and/orfuture rationales, it offers an invaluable resource for general clinicians, gastroenterologists, and basic researchers alike.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 12,154円 |