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575268件中 31件 - 60件
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The Principle of Relativity ( Original Papers) by Albert Einstein and Hermann Minkowski【電子書籍】[ Einstein Albert ]
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<p>This book is by no means a comprehensive study of Minkowski's and Einstein's space-time formalism of special relativity. The mathematician, Hermann Minkowski was Einstein's former mathematics professor at the Z?rich Polytechnic. During his studies at the Polytechnic Einstein skipped Minkowski's classes. In 1904 Max Born arrived in the first time to G?ttingen. Many years later Born wrote his recollections. In the summer of 1905, Minkowski and Hilbert led an advanced seminar on mathematical physics, on electrodynamical theory. Minkowski told Born later that it came to him as a great shock when Einstein published his paper in which the equivalence of the different local times of observers moving relative to each other was pronounced; for he had reached the same conclusions independently. He never made a priority claim and always gave Einstein his full share in the great discovery. In his famous talk, "Space and Time" Minkowski wrote that the credit of first recognizing sharply that t and t' are to be treated the same, is of A. Einstein.<br /> TABLE OF CONTENTS</p> <p>HISTORICAL INTRODUCTION 8<br /> Conclusion 20<br /> Note A. 22<br /> On The Electrodynamics of Moving Bodies By A. Einstein. 23<br /> INTRODUCTION. 24<br /> I.ーKINEMATICAL PORTION. 25<br /> § 1. Definition of Synchronism. 25<br /> § 2. On the Relativity of Length and Time. 26<br /> Relativity of Time. 27<br /> § 3. Theory of Coordinate and Time-Transformation from a stationary system to a system which moves relatively to this with uniform velocity. 28<br /> § 4. The physical significance of the equations obtained concerning moving rigid bodies and moving clocks. 34<br /> § 5. Addition-Theorem of Velocities. 36<br /> II.ーELECTRODYNAMICAL PART. 39<br /> SPACE AND TIME 128<br /> The Foundation of the Generalised Theory of Relativity By A. Einstein. From Annalen der Physik 4.49.1916. 142<br /> A Principal considerations about the Postulate of Relativity. 142<br /> § 1. Remarks on the Special Relativity Theory. 142<br /> § 2. About the reasons which explain the extension of the relativity-postulate. 143<br /> § 3. The time-space continuum. Requirements of the general Covariance for the equations expressing the laws of Nature in general. 145<br /> § 4. Relation of four co-ordinates to spatial and time-like measurements. 147<br /> B Mathematical Auxiliaries for Establishing the General Covariant Equations. 149<br /> 5. Contravariant and covariant Four-vector. 149<br /> § 6. Tensors of the second and higher ranks. 151<br /> § 7. Multiplication of Tensors. 154<br /> § 9. Equation of the geodetic line (or of point-motion). 162<br /> § 10. Formation of Tensors through Differentiation. 165<br /> §12. The Riemann-Christoffel Tensor. 176<br /> C. THE THEORY OF THE GRAVITATION-FIELD 179<br /> §13. Equation of motion of a material point in a gravitation-field. Expression for the field-components of gravitation. 179<br /> §14. The Field-equation of Gravitation in the absence of matter. 180<br /> §15. Hamiltonian Function for the Gravitation-field. Laws of Impulse and Energy. 181<br /> §16. General formulation of the field-equation of Gravitation. 185<br /> §17. The laws of conservation in the general case. 186<br /> §18. The Impulse-energy law for matter as a consequence of the field-equations. 188<br /> D. THE “MATERIAL” PHENOMENA. 190<br /> D. THE “MATERIAL” PHENOMENA. 202</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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145円
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Can We Talk About Israel? A Guide for the Curious, Confused, and Conflicted【電子書籍】[ Daniel Sokatch ]
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<p><strong>National Jewish Book Award finalist</strong></p> <p><strong>An essential and accessible introduction to one of the most complex, controversial topics in the world, from a leading expert on Israel and the Israeli-Palestinian conflict.</strong></p> <p>When it comes to Israel and Palestine, it can be hard to know what to say. Daniel Sokatch gets it. He heads the New Israel Fund, an organization dedicated to equality and democracy for all Israelis--Arab, Jewish, and otherwise. The question he gets asked, on an almost daily basis, is, "Can't you just explain the Israel situation to me? In, like, 10 minutes or less?" This bookis his timely and much-needed answer.</p> <p><em>Can We Talk About Israel?</em> tells the story of that country and explores why so many people feel so strongly about it without actually understanding it very well at all. Sokatch grapples with a century-long struggle between two peoples that both perceive themselves as (and indeed are) victims. And he explains why Israel (and the Israeli-Palestinian conflict) inspires such extreme feelings--why it seems like Israel is the answer to “what is wrong with the world” for half the people in it, and “what is right with the world” for the other half. As Sokatch asks, is there any other topic about which so many intelligent, educated, and sophisticated people express such strongly and passionately held convictions, and about which they actually know so little?</p> <p>Complete with engaging illustrations by Christopher Noxon, <em>Can We Talk About Israel?</em> is an easy-to-read yet penetrating and original look at a subject we could all afford to better understand.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,959円
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我們在存在主義??館:那些關於自由、哲學家與存在主義的故事 At the Existentialist Caf?: Freedom, Being, and Apricot Cocktails【電子書籍】[ 莎拉.貝克威爾 ]
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<p>★《紐約時報》、《衛報》、《泰晤士報文學副刊》、《觀察家報》、《星期日郵報》2016年度十大好書<br /> ★知名書評網站 Five Books 2016年度最佳哲學書<br /> ★美國國家書評獎、英國庫伯獎雙料桂冠得主最新力作<br /> ★阮若缺│國立政治大學歐洲語文學系教授、葉浩│哲學星期五資深志工/國立政治大學政治系副教授 專文導讀</p> <p>二戰前後的歐洲風起雲湧,?哲學家用盡生命演出一場哲學饗宴,他們的思想如此精彩,他們的故事更是趣味横生、?久不衰!</p> <p>人生,就是一座存在主義??館。<br /> 身處其中,我們可以看到存在主義的誕生與殞落,<br /> 而如果?是個存在主義者,眼前這杯杏子?尾酒,就能讓?大談哲學和自由。</p> <p>本書講述了存在主義的源起,由「存在主義天王天后」沙特和波娃領銜主演,牽引出當代學術圈中的朋友和對手──?繆、海徳格、胡塞爾、雅斯培和梅洛?蒂等才華横溢的哲學家輪番出場。直至今日,他們的哲學讀來依舊發人深省,只因為它攸關生命。<br /> 存在主義帶來的不只是哲學的變革,更是一場席捲全世界的革命,戰後的六八學運、反殖民、女權運動等等追求自由、民權的解放呼聲,再再都留下了現代存在主義的烙印。<br /> 莎拉.貝克威爾巧妙交織了傳記、哲學思想、?史、文化分析和個人省思,帶領讀者踏上這段生動而有趣的旅程,與哲學家和他們的朋友們一同經?這場令人著迷的思想運動。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,645円
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Rupturing the Dialectic The Struggle against Work, Money, and Financialization【電子書籍】[ Harry Cleaver ]
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<p>A central figure for anti-authoritarian Marxists and radicals who see the working class as an autonomous force, capable of acting independently and not simply reacting to the depredations of capitalism, Harry Cleaver brings this vision up to date, interpreting capitalism’s latest crises and demonstrating how ordinary people can, and do, rupture the smooth functioning of the system that exploits them.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,573円
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Biolust, Brain Death, and the Battle Over Organ Transplants America’s Biotech Juggernaut and its Japanese Critics【電子書籍】[ William R. LaFleur ]
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<p>William LaFleur (1936-2010), an eminent scholar of Japanese studies, left behind a substantial number of influential publications, as well as several unpublished works. The most significant of these examines debates concerning the practice of organ transplantation in Japan and the United States, and is published here for the first time.<br /> This provocative book challenges the North American medical and bioethical consensus that considers the transplantation of organs from brain dead donors as an unalloyed good. It joins a growing chorus of voices that question the assumption that brain death can be equated facilely with death. It provides a deep investigation of debates in Japan, introducing numerous Japanese bioethicists whose work has never been treated in English. It also provides a history of similar debates in the United States, problematizing the commonly held view that the American public was quick and eager to accept the redefinition of death.<br /> A work of intellectual and social history, this book also directly engages with questions that grow ever more relevant as the technologies we develop to extend life continue to advance. While the benefits of these technologies are obvious, their costs are often more difficult to articulate. Calling attention to the risks associated with our current biotech trajectory, LaFleur stakes out a highly original position that does not fall neatly onto either side of contemporary US ideological divides.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4,927円
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Beyond Zen D. T. Suzuki and the Modern Transformation of Buddhism【電子書籍】
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<p><em>Beyond Zen: D. T. Suzuki and the Modern Transformation of Buddhism</em> is an accessible collection of multidisciplinary essays, which offer a genuinely new appraisal of the great Zen scholar-practitioner, D. T. Suzuki (1870?1966). Suzuki’s writings and lectures continue to exert a profound influence on how Zen, Buddhism more broadly, and indeed Japanese culture as a whole, are understood in the United States, Europe, and across the globe.</p> <p>With the publication of <em>Beyond Zen,</em> we have at last in a single volume a comprehensive assessment of Suzuki that locates him and his legacy in the context of the turbulent age in which he lived. Now is the perfect moment for reflection and stocktaking. The fiftieth anniversary of Suzuki’s death passed just a few years ago, the copyright on his literary output has expired, and his selected works have recently been published by a major American university press.</p> <p>The work comprises twelve essays by some of the best Zen scholars in the world, Anglophone and Japanese, seasoned and young. They take a fresh look at Suzuki, his life and legacy, and their themes range broadly. Readers will find here explorations of Suzuki as he engaged with Zen and Mah?y?na Buddhism; nationalism and international relations; war and peace; religion, literature, and the media; the individual and society; and family, friends, and animals. <em>Beyond Zen</em> is structured chronologically to reveal the development in Suzuki’s thought during his long and eventful life. All in all, this collection offers a compelling, provocative, and multidimensional reappraisal of an extraordinary man and his times.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3,425円
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The Emergence and Development of English An Introduction【電子書籍】[ William A. Kretzschmar, Jr ]
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<p>This textbook provides a step-by-step introduction to the history of the English language (HEL), offering a fresh perspective on the process of language change. Aimed at undergraduate students, The Emergence and Development of English is accessibly written, and contains a wealth of pedagogical tools, including chapter openers, key terms, chapter summaries, end-of-chapter exercises and suggestions for further reading. A central theme of the book is 'emergence', the key term from the study of complex systems, which describes how massive numbers of random verbal interactions give rise to regularities that 'emerge' without specific causes. This unique approach encourages readers to incorporate complex systems into the mainstream coverage of HEL. Additional resources include examples of language from each period, as well as appendices on terminology, online resources and audio samples.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3,870円
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Syria and the Neutrality Trap The Dilemmas of Delivering Humanitarian Aid through Violent Regimes【電子書籍】[ Carsten Wieland ]
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<p>The Syrian war has been an example of the abuse and insufficient delivery of humanitarian assistance. According to international practice, humanitarian aid should be channelled through a state government that bears a particular responsibility for its population. Yet in Syria, the bulk of relief went through Damascus while the regime caused the vast majority of civilian deaths. Should the UN have severed its cooperation with the government and neglected its humanitarian duty to help <em>all</em> people in need? Decision-makers face these tough policy dilemmas, and often the “neutrality trap” snaps shut.</p> <p>This book discusses the political and moral considerations of how to respond to a brutal and complex crisis while adhering to international law and practice. The author, a scholar and senior diplomat involved in the UN peace talks in Geneva, draws from first-hand diplomatic, practitioner and UN sources. He sheds light on the UN's credibility crisis and the wider implications for the development of international humanitarian and human rights law. This includes covering the key questions asked by Western diplomats, NGOs and international organizations, such as: Why did the UN not confront the Syrian government more boldly? Was it not only legally correct but also morally justifiable to deliver humanitarian aid to regime areas where rockets were launched and warplanes started? Why was it so difficult to render cross-border aid possible where it was badly needed? The meticulous account of current international practice is both insightful and disturbing. It tackles the painful lessons learnt and provides recommendations for future challenges where politics fails and humanitarians fill the moral void.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4,063円
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The Incident with the Child, the Angel and the Black Cat【電子書籍】[ Petra Fuhrmann ]
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<p>Once there was a little town named Bethlehem. Once there was a child born in a stable at Bethlehem. And once there was a devil visiting this stable... For readers with a slightly wicked sense of humor.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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100円
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Deep Collusion Bain and the capture of South Africa【電子書籍】[ Athol Williams ]
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<p>Drawing on his testimony before the Zondo Commission, Williams reveals the full extent of what Bain did not want the public to know. Deep Collusion uncovers the inner workings of state capture design. While this book exposes corporate corruption and lifts the lid on foreign profiteering and the weakening of South Africa’s public institutions, it also highlights the lonely burden of the whistleblower and the great personal cost of telling the truth in the face of overwhelming pressure.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,989円
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The Mindful Millionaire Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want【電子書籍】[ Leisa Peterson ]
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<p><strong>Discover the Path to Financial Freedom and a Fulfilling Life</strong></p> <p>In the world of personal finance, the biggest challenge is the sense that there's never going to be enough. It is this mindset of scarcity, and not the amount spent on lattes, that holds people back the most from achieving their financial dreams.</p> <p>In The <em>Mindful Millionaire</em>, financial planner and spiritual coach Leisa Peterson guides you to dig deeper and discover the root of your financial thinking to change not just the way you save and spend, but the way you live your life. Through powerful practices, compelling stories, and extensive research, this book meets you wherever you are in your money journey by exploring:</p> <p>Where your current money habits come from and why you feel the way you do about money and success.</p> <p>How to break the cycle of fear, grief, and shame that often surrounds your money habits.</p> <p>How to write a new money story that inspires joy, satisfaction, and prosperity.</p> <p>The most effective tools for changing how you think and feel about money.</p> <p>What true financial independence looks like and how to discover the millionaire within.</p> <p>"This book helps you realize your intrinsic value so your financial decisions reflect what matters most to you. This is the key to true financial freedom."ーIvan R. Misner, Ph.D., Founder of BNI and New York Times bestselling author of Truth or Delusion? Busting Networking's Biggest Myths</p> <p>"If you've read other finance books and still felt empty, this is the book you've been waiting for."ーJoe Saul-Sehy, Creator and Co-Host, Stacking Benjamins Podcast</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,806円
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Holly and the Rose Garden (Magic Ballerina, Book 16)【電子書籍】[ Darcey Bussell ]
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<p>Return to the magical world of Enchantia in the captivating third series of Magic Ballerina by Darcey Bussell!</p> <p>Holly is surprised to find herself in a beautiful rose garden, with her trusty guide, the White Cat nowhere to be seen. As she turns round, she sees a man picking a white rose whilst an ugly beast watches from the shadows. Holly knows that she is seeing the ballet of Beauty and the Beast unravelling before her eyes, but something seems to be going horribly wrong…</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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636円
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Nate the Great and Me The Case of the Fleeing Fang【電子書籍】[ Marjorie Weinman Sharmat ]
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<p>Nate the Great needs your help. Annie's dog, Fang, is missing! That's what Nate discovers when his friends throw him a surprise Happy Detective Day party. Where is Fang? As you and Nate track down clues--Fang was learning tricks for the party; he was seen running away from two tiny poodles and following a lady wearing fluffy-bunny shoes--Nate will share his expert detective skills with you so you can sharpen your sleuthing talents.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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902円
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Elspeth and the Visitor【電子書籍】[ I Talk You Talk Press ]
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<p>A graded reader for learners of English (EFL)<br /> Level 2 - A1/A2 Starter (2)<br /> Word count: 4,861</p> <p>Elspeth was at home, waiting for her mother to come back from work. Someone knocked on the door. She opened it. There was a man standing in front of her. Who was he? And why did he come to the house? The man knew dangerous and dark secrets from the past. And, he had a gun....<br /> Can Elspeth save her life and her mother's life? Their situation seems terrible, but help comes from an unexpected friend.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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299円
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Bouncy Tires (Blaze and the Monster Machines)【電子書籍】[ Nickelodeon Publishing ]
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<p>Zeg the truck can't control his bouncy new tires. Can Blaze and the other Monster Machines save the day? Kids ages 2 to 5 will find out in the all-new, full-color book based on an episode of Nickelodeon's Blaze and the Monster Machines. This Nickelodeon Read-Along contains audio narration.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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644円
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Pinkalicious and the Pinkadorable Pony【電子書籍】[ Victoria Kann ]
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<p><strong>Pinkalicious and her family have a giddy-up good time in this new Level One I Can Read adventure down at the ranch, brought to you by #1 <em>New York Times</em> bestselling author Victoria Kann.</strong></p> <p>When Pinkalicious visits the Pink Pines Ranch, she meets the most amazing mini-tastic miniature pony! When the peewee pony escapes her corral, it’s up to Pinkalicious to find her.</p> <p><em>Pinkalicious and the Pinkadorable Pony</em> is Guided Reading Level K and a Level One I Can Read book, which means it’s perfect for children learning to sound out words and sentences.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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514円
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PISA, Policy and the OECD Respatialising Global Educational Governance Through PISA for Schools【電子書籍】[ Steven Lewis ]
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<p>This book explores new modes, spaces and relations of the Organisation for Economic Cooperation and Development (OECD)'s global educational governance associated with the PISA for Schools test.</p> <p>Adopting a theoretically-rich policy sociology approach, with an emphasis on topological understandings of spatiality and power, the book examines the entire PISA for Schools policy cycle, from its initial development, to its administration and promotion in the U.S., and its local enactment by schools and teachers. It demonstrates how PISA for Schools helps to steer how schooling is locally understood and practised through separate and yet overlapping techniques: governing by (1) heterarchy, (2) respatialisation and (3) 'best practice'.</p> <p>The book reveals the specific effects of PISA for Schools as an exemplar of how global educational governance is increasingly enfolded within contemporary schooling, as well as discussing how we mightpractise a policy sociology in which the local is acknowledged as a relevant space of concern.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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17,016円
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Jaws The Iconic Bestseller and Spielberg Classic 50th Anniversary Edition with Bonus Material【電子書籍】[ Peter Benchley ]
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<p><strong>Celebrating its 50th anniversary with 20 million copies sold, Peter Benchley's <em>Jaws</em> is the gripping pulp thriller that inspired Steven Spielberg's classic, blockbuster film adaptation.</strong></p> <p>**Now, with exclusive bonus content from Peter's personal archives and an exclusive foreword from his wife, renowned ocean conservation advocate Wendy Benchley.</p> <p><em>It's never safe to go back in the water . . .</em>**</p> <p>It was just another day in the life of a small Atlantic resort until the terror from the deep came to prey on unwary holidaymakers. The first sign of trouble, a warning of what was to come, took the form of a young woman's body ? or what was left of it ? washed up on the long, white stretch of beach.</p> <p>A summer of terror has begun . . .</p> <p><strong>'Pick up <em>Jaws</em> before midnight, read the first five pages, and I guarantee you'll be putting it down breathless and stunned, as dawn is breaking the next day.' - <em>Daily Express</em></strong></p> <p><strong>This edition offers bonus material from Peter Benchley's archives: his original typed title page, a list of early title ideas, and a candid letter to film producer David Brown about the movie adaptation. Plus, read excerpts from Benchley's <em>Shark Trouble</em> for his firsthand account of writing <em>Jaws</em>, selling it to Universal, and working with Steven Spielberg.</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,885円
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高?服力的文案寫作心法:為什麼?的文案沒有效?教?潛入顧客?心世界:寫出真正能銷售的必勝文案! Persuasive Copywriting: Cut Through the Noise and Communicate with Impact: 2nd Edition【電子書籍】
楽天Kobo電子書籍ストア
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<p>丁菱娟 作家/創業導師/資深公關人<br /> 李洛克 「故事革命」創?人<br /> 林育聖 「文案的美」負責人<br /> 洪震宇 《精準寫作》作者/寫作教練<br /> 歐陽立中 Super教師/暢銷作家<br /> 專業推薦</p> <p>在今天碎片化的市場上,行銷人員都為了如何抓住多管道、分心的消費者,而傷透腦筋。</p> <p>文案似乎不再有效,網紅行銷、殺人標題、直播、數據行銷、MarTech可能有效?還是要針對平台演算法,設法吸引聊天機器人的目光?</p> <p>世界變得太快,消費者是否真的變了?</p> <p>?的文案如何有效地直指人心,能??服消費者、改變他們的心態、促成購買?</p> <p>暢銷書《超好賣的文案銷售術》作者、英國的文案大師安迪?麥斯蘭,在這本書中明確指出,雖然如今傳遞訊息的管道多元化了,然而,影響力的心理學法則依然適用。消費者並沒有變,只是穿上了一件新衣服。</p> <p>文案的目的,就是藉由文字去改變別人的行為,使人們有不同的思考、感受和行動,這還是不變的。但是,?也要具備同理、影響、?服的方法與技巧:</p> <p>人們喜歡故事。</p> <p>人們會受到情緒影響。</p> <p>人們喜歡模式。</p> <p>人們有好奇心。</p> <p>這些都是我們可以操作的心理槓桿。</p> <p>了解人心,才能寫好文案。人們根深柢固的需求,可參考馬斯洛的「需求層級理論」;本書更提供能觸動讀者的19種情感,可以依?撰寫文案的目的,參考使用。</p> <p>本書特色還有:</p> <p>★獨特的「情感文案術」方法</p> <p>★在強調「?品效益」之前,可先運用的三個好點子:承諾、祕密、?故事。</p> <p>★缺乏感覺的?品,要如何寫文案?</p> <p>★各章有「好文案/壞文案」專欄,教?如何判斷一?文案的好壞</p> <p>★世界一流廣告公司和文案高手的訪談</p> <p>★?容行銷、新溝通管道(行動裝置、社群媒體)的運用</p> <p>★實務練習、心法傳授,盡全力?助?學習!</p> <p>不論?是從事業務行銷、廣告、公關工作、擔任網路小編,或是經營自己的公司、網站,本書都是?必備的參考書,?助?在混亂市場中取得勝利,成功銷售!</p> <p>【專家好評】</p> <p>我特別喜歡書裡有一句針對此書的文案:「撰寫具?服力的文案,在充斥各類噪音的商場突圍而出……」本書的確像是各式文案流派裡的一股清流,諸般心法都反覆指向人性,讓我們文案人可以抵抗寫作焦慮,從洞察人性心理來下筆,彷彿是為我們文案人戴上了「抗噪耳機」。</p> <p>ーー李洛克,《故事行銷》作者、「故事革命」創?人</p> <p>作者安迪.麥斯蘭犀利直接地點出多數人寫文案的盲點:絮絮叨叨、急著推銷。但真實的讀者是怎麼一回事?安迪?:「他們沒有義務讀?寫的文案,更不用?開始?讀之後會繼續讀下去。」「與?想跟他們談論的事相比,他們還有其他重要得多的事要做。」原來,真正好的文案並不是把?品介紹得鉅細靡遺,而是讓讀者「樂於?讀」。</p> <p>可是明明知道是廣告,有誰會樂於?讀??這就是安迪レイ害的地方了。除了理論之外,還給?明確的「文案公式」,讓?只要照著用,就能勝過80%的文案。好文案,從把讀者放在心上開始;而想學會寫好文案,從?翻開這本書開始!</p> <p>ーー歐陽立中,Super教師/暢銷作家</p> <p>由於網際網路的關係,如今商業界迫切需要好文案,但好文案又如此的少。如果?想成功,這本書請最少讀三次;如果想要評論文案,?也要讀它。裡面都是好東西,沒有一句廢話。</p> <p>ーーDrayton Bird(被大衛.奧格威稱為「世界上最?直效行銷的人」)</p> <p>如果?喜歡守規矩,卻又喜歡打破它們,本書就是為?而寫。安迪恰到好處地跟讀者討論、提出方針和教導,又能睿智地讓?一邊會心微笑、一邊把文案寫得更精彩。</p> <p>ーーElle Graham-Dixon,BBDO New Yorkー福特全球規劃主管</p> <p>《高?服力的文案寫作心法》展現寫作的魅力,?容從古希臘的寫作理論一直談到fMRI技術,進一?精煉?的文字,好讓?抓住讀者的目光。本書不單探討文案的?服力和銷售力,更能?發、迷惑和撫慰讀者的心靈。</p> <p>ーーJoe Fattorini,《嚴選美酒》(The Wine Show)節目主持人、記者</p> <p>以講師而論,我要給作者滿分十分。而《高?服力的文案寫作心法》這本書的得分還要更高,它是美術總監和文案寫手的必讀好書。</p> <p>ーーMarc Lewis,倫敦傳媒藝術學院(School of Communication Arts)校長</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,645円
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Families in the Intensive Care Unit A Guide to Understanding, Engaging, and Supporting at the Bedside【電子書籍】
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<p>This text is one of the first comprehensive resources on understanding and working with families in the intensive care unit. The text provides a conceptual overview of the Family ICU Syndrome, a constellation of physical morbidity, psychopathology, cognitive deficits, and conflict. Outlining its mechanisms, the book presents a guide to combating the syndrome with an interdisciplinary team. The text represents the full array of the interdisciplinary team by also spotlighting administrative considerations for health care management and approaches to training different members of the health care team. Family voices are featured prominently in the text as well. The book also addresses the complete trajectory of needs of care, including survivorship and end-of-life care.</p> <p>Written by experts in the field, <em>Families in the Intensive Care Unit:</em> <em>A Guide to Understanding, Engaging and Supporting at the Bedside</em> is a state-of-the-art reference for all clinicians who work with families in the ICU.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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13,369円
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The Best Little Grammar Book Ever! 101 Ways to Impress With Your Writing and Speaking【電子書籍】[ Arlene Miller ]
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<p>According to a report from the Department of Education, says Time magazine, "nearly half of all adult Americans read and write so poorly that they have trouble holding down decent jobs." The National Commission on Writing estimates that American businesses spend $3.1 billion annually training employees to write. "In today's economy and tight job market, it is even more important to put your best foot forward by communicating effectively in both writing and speaking," says Arlene Miller, author of The Best Little Grammar Book Ever! 101 Ways to Impress With Your Writing and Speaking, published by bigwords101. Finally, you can find all the answers to your grammar questions in one easy-to-understand book! Is it I or me? Who or whom? Affect or effect? Swam or swum? Do I put a comma here? How do I spell accommodate, anyway? It all makes me want to lie ー or is it lay ー down for a nap! The Best Little Grammar Book Ever! puts all the common grammar confusions together in one well-organized and friendly book that includes a review of grammar, capitalization, and punctuation; commonly confused words and other common errors; lists of commonly misspelled and mispronounced words; a business writing lesson; a glossary of grammar terms; and an index. Additional topics include irregular verbs, agreement, parallel writing, things not to do, words that aren't words, and redundancy. The Best Little Grammar Book Ever! is intended for ages 12 through adult. It is useful for students, homeschoolers, professionals, non native speakers, and anyone who would like to improve his or her grammar and writing skills.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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966円
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Fair and Equitable Treatment and the Fabric of General Principles【電子書籍】[ Fulvio Maria Palombino ]
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<p>This book moves from the circumstance whereby currently the obligation to provide fair and equitable treatment (FET) to foreign investments is included in the majority of international investment agreements and has proved to be the most invoked standard in investor-State arbitration. Hence, it is no overstatement to describe this standard as the basic norm of international investment law. Yet both its meaning and normative basis continue to be shrouded in ambiguity and, as a consequence, to inspire a considerable number of interpretations by legal writers. The book's precise aim is to unravel such ambiguity, arguing from the idea that FET has become part of the fabric of general international law, but has done so by means of a source somewhat neglected in legal doctrine. This being the category of general principles peculiar to a certain field of international law, i.e. those principles having their own foundations in the international legal order itself, but which, through the mediation of the judge, end up being shaped according to the features typical of a specific normative field. The book, as well as having a solid theoretical backdrop as its basis, offers a careful and critical analysis of pertinent case law, and will prove useful to both scholars and practitioners.</p> <p><strong>Fulvio Maria Palombino</strong> is Professor of International Law at the Law Department of the University of Naples Federico II and a member of the Executive Board of the European Society of International Law.</p> <p>Specific to this book:</p> <p>? Explains the ICSID practice clearly and concisely</p> <p>? Useful in practical terms</p> <p>Excerpts from a review:</p> <p><em>‘Fair and Equitable Treatment and the Fabric of General Principles’ is an original and well researched book, in which the author challenges a number of conventional wisdoms on FET.Among the strengths of the book one can mention the solid discussion of public international law principles relevant to FET and theinteresting incursions into domestic law legal systems which play an important role in the understanding of FET components such as due process, legitimate expectations or proportionality.</em></p> <p><em>In particular the section on promises provides a convincing analysis of the issues that arise when the administration makes an assurance or representation to an investor. Against the backdrop of the examination of unilateral acts under public international law, Palombino’s analysis sheds new light on what ought to be the proper scope of protection under the legitimate expectations doctrine in case of governmental promises, clarifying a number of points which have received insufficient attention by arbitral tribunals thus far.</em></p> <p>- Michele Potest?, Attorney with L?vy Kaufmann-Kohler, Geneva; Senior Researcher, Geneva Center for International Dispute Settlement (CIDS) book review in International and Comparative Law Quarterly, (2018) 67(4), 1036-1037. For thefull review, see: doi.org/10.1017/S0020589318000246</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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15,800円
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English Literature, Its History and Its Signi the English-Speaking World【電子書籍】[ William J. Long ]
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<p>This book, which presents the whole splendid history of English literature from Anglo-Saxon times to the close of the Victorian Era, has three specific aims. The first is to create or to encourage in every student the desire to read the best books, and to know literature itself rather than what has been written about literature. The second is to interpret literature both personally and historically, that is, to show how a great book generally reflects not only the author's life and thought but also the spirit of the age and the ideals of the nation's history. The third aim is to show, by a study of each successive period, how our literature has steadily developed from its first simple songs and stories to its present complexity in prose and poetry. To carry out these aims we have introduced the following features: (1) A brief, accurate summary of historical events and social conditions in each period, and a consideration of the ideals which stirred the whole nation, as in the days of Elizabeth, before they found expression in literature. (2) A study of the various literary epochs in turn, showing what each gained from the epoch preceding, and how each aided in the development of a national literature. (3) A readable biography of every important writer, showing how he lived and worked, how he met success or failure, how he influenced his age, and how his age influenced him. (4) A study and analysis of every author's best works, and of many of the books required for college-entrance examinations. (5) Selections enough--especially from earlier writers, and from writers not likely to be found in the home or school library--to indicate the spirit of each author's work; and directions as to the best works to read, and where such works may be found in inexpensive editions. (6) A frank, untechnical discussion of each great writer's work as a whole, and a critical estimate of his relative place and influence in our literature.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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200円
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Aromatherapy for the Healthy Child More Than 300 Natural, Nontoxic, and Fragrant Essential Oil Blends【電子書籍】[ Valerie Ann Worwood ]
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<p>Aromatherapy taps the healing potential of Earth's ancient medicines, the essential oils that give plants their scent. Powerful yet safe, aromatherapy is a sound way to treat everything from diaper rash to asthma to self-esteem troubles in children. Many complaints such as aches and coughs that might otherwise have to wait for a visit to the doctor can be addressed immediately at home using the healing power of nature.This book will appeal to every parent who thinks proactively about their children's long-term physical and mental health. Valerie Ann Worwood offers an array of scientifically proven remedies, along with complete charts of essential oils and instructions for aromatherapeutic massage. Other chapters describe how aromatherapy can benefit seriously ill children when used in conjunction with Western medicine.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,191円
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China and Global Value Chains Globalization and the Information and Communications Technology Sector【電子書籍】[ Yutao Sun ]
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<p>President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and innovation activities are at the core of economic development. The double-edged sword of globalization has transformed China’s economic development in the past few decades. Although China has benefitted from globalization and is now the second largest economy in the world, having become a global manufacturing power and the biggest exporter of high-tech products, it continues to be highly dependent on foreign sources of capital and technology.</p> <p>This book will explore the core of the Chinese economy from the perspective of the Global Value Chain (GVC), combining analysis of inward investment, international trade, Science and Technology and Innovation (S&TI) and economic development. Specifically, it investigates China’s evolving role in GVCs with some innovative Chinese companies emerging in the global market and China’s ongoing efforts to become an innovation-driven economy. China’s impressive economic record and experience provides an impressive role model for other developing countries.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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9,511円
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Beyond the Yeast Connection A How-To Guide to Curing Candida and Other Yeast-Related Conditions【電子書籍】[ Warren M. Levin, M.D. ]
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<p>The authors discuss how to cure a host of seemingly unsolvable, debilitating health problems by rooting out the source of candida.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,444円
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The Perilous West Seven Amazing Explorers and the Founding of the Oregon Trail【電子書籍】[ Larry E. Morris ]
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<p>Although a host of adventurers stormed west in 1806 after Lewis and Clark’s safe return, seven of them left unique legacies because of their monumental journeys, their lionhearted spirit in the face of hardship, and the way their paths intertwined time and again. The Perilous West tells this riveting story in depth for the first time, focusing on each of the seven explorers in turn ? Ramsay Crooks, Robert McClellan, John Hoback, Jacob Reznor, Edward Robinson, Pierre Dorion, and Marie Dorion. These seven counted the Tetons, Hells Canyon, and South Pass among their discoveries. More importantly, they forged the Oregon Trail?a path destined to link the Atlantic coast with the Pacific, spurring national expansion as it carried trappers, soldiers, pioneers, missionaries, and gold-seekers westward. The PerilousWest begins in 1806, when Crooks and McClellan meet Lewis and Clark, and the vast expanse from the Dakotas to the Pacific coast appears a commercial paradise. The story ends in 1814, when a band of French Canadian trappers rescue Marie Dorion, and even John Jacob Astor’s well-financed enterprise has ended in violence and chaos, placing the protagonists squarely in the context of Thomas Jefferson’s monumental opening of the West, which stalled with the War of 1812.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,170円
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Dress Your Best Life How to Use Fashion Psychology to Take Your Look -- and Your Life -- to the Next Level【電子書籍】[ Dawnn Karen ]
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<p><strong>Harness the power of your wardrobe to achieve your dreams with this timely take on personal style from a world-renowned fashion psychologist.</strong></p> <p>You may get dressed every day without really thinking about what you're putting on, but did you know that what you wear has a powerful effect on how you feel? Or that your clothes influence the way others perceive you? By making a few adjustments to your wardrobe, and learning to style from the inside out, you'll not only elevate your look, but level up your entire life.</p> <p>Dawnn Karen is a pioneer in the field of fashion psychology, and she has spent years studying the relationship between attire and attitude. In <em>Dress Your Best Life</em> she goes far beyond well-known makeover advice, pushing you to ask yourself: Are my clothing choices hurting me or helping me to achieve my life goals? Her book will help you discover your unique style story, become a smarter shopper, use color to your advantage, match moods to clothing choices, and embrace new or different standards of beauty. This knowledge is a power that you'll exercise every time you open your closet door or walk into an important meeting in just the right outfit.</p> <p>Packed with practical tips and cutting-edge advice, <em>Dress Your Best Life</em> will teach you to harness the power of fashion for the life you want to live.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,935円
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The Boys' and Girls' Plutarch Being Parts of the "Lives" of Plutarch, Edited for Boys and Girls【電子書籍】[ Plutarch ]
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<p>In "The Boys' and Girls' Plutarch," Plutarch presents a captivating collection of biographical sketches, distilling the essence of exemplary figures from classical antiquity for a youthful audience. Written in a clear, engaging narrative style, this compilation aims to inspire moral virtues through the lives of historical characters, emphasizing themes such as bravery, wisdom, and justice. Plutarch's work serves as an introduction to the values espoused by ancient Greek and Roman cultures, filtered through the lens of a moral educator, making it accessible and relevant for children and adolescents. The choice of anecdotes is particularly insightful, aiming to nurture virtues that resonate with young readers. Plutarch, a Greek philosopher and historian from the first century AD, was deeply influenced by his Stoic philosophy and the moral teachings of his predecessors. His overarching goal was to provide ethical instruction through historical narratives, reflecting his belief in the importance of character and moral virtue in the development of individuals. In crafting this particular volume for younger audiences, Plutarch sought to cultivate virtuous citizens by instilling admiration for heroic lives and ethical conduct. "The Boys' and Girls' Plutarch" is highly recommended for educators, parents, and young readers alike. Its accessible style and rich moral content make it an ideal introduction to classic literature, serving both as an engaging read and a valuable resource for character development. Encourage the young minds in your life to explore these tales of heroism and virtue, which have resonated through the ages.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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150円
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The growth of medicine from the earliest times to about 1800 Exploring the Evolution of Medical Practice and Breakthroughs until 1800【電子書籍】[ Albert H. Buck ]
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<p>In "The Growth of Medicine from the Earliest Times to About 1800," Albert H. Buck meticulously chronicles the evolution of medical practices and theories from ancient civilizations through the threshold of the modern era. Employing a rich narrative style intertwined with a comprehensive analytical lens, Buck illuminates the complex interplay of cultural, religious, and scientific influences shaping medicine over millennia. His methodical examination reveals the gradual shift from superstition-based practices to more empirical approaches, setting a foundational understanding for the revolutionary developments that followed in the 19th century. Albert H. Buck, an esteemed physician and historian, brings a wealth of knowledge and personal experience to his exploration of medical history. Growing up in an era ripe for transformation in medical practice, Buck was witness to the clash between traditional methodologies and burgeoning scientific inquiry. His scholarly pursuits were driven by a passion for understanding the historical context of medicine, as he sought to bridge the gap between the past and the rapid advancements of his own time. I highly recommend this seminal work to both medical professionals and history enthusiasts alike. Buck's well-researched narrative not only enriches our understanding of the medical field's past but also provides essential insights into its future trajectory. Engaging and informative, this book is a must-read for anyone interested in the roots of contemporary medicine.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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310円
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