Tomer 電子書籍
楽天市場検索
レディースファッション (0)
メンズファッション (0)
インナー・下着・ナイトウェア (0)
バッグ・小物・ブランド雑貨 (0)
靴 (0)
腕時計 (0)
ジュエリー・アクセサリー (0)
キッズ・ベビー・マタニティ (0)
おもちゃ (0)
スポーツ・アウトドア (0)
家電 (0)
TV・オーディオ・カメラ (0)
パソコン・周辺機器 (0)
スマートフォン・タブレット (0)
光回線・モバイル通信 (0)
食品 (0)
スイーツ・お菓子 (0)
水・ソフトドリンク (0)
ビール・洋酒 (0)
日本酒・焼酎 (0)
インテリア・寝具・収納 (0)
日用品雑貨・文房具・手芸 (0)
キッチン用品・食器・調理器具 (0)
本・雑誌・コミック (3015) (Tomer 電子書籍)
CD・DVD (0)
テレビゲーム (0)
ホビー (0)
楽器・音響機器 (0)
車・バイク (0)
車用品・バイク用品 (0)
美容・コスメ・香水 (0)
ダイエット・健康 (0)
医薬品・コンタクト・介護 (0)
ペット・ペットグッズ (0)
花・ガーデン・DIY (0)
サービス・リフォーム (0)
住宅・不動産 (0)
カタログギフト・チケット (0)
百貨店・総合通販・ギフト (0)
レディースファッション (0)
メンズファッション (0)
インナー・下着・ナイトウェア (0)
バッグ・小物・ブランド雑貨 (0)
靴 (0)
腕時計 (0)
ジュエリー・アクセサリー (0)
キッズ・ベビー・マタニティ (0)
おもちゃ (0)
スポーツ・アウトドア (0)
家電 (0)
TV・オーディオ・カメラ (0)
パソコン・周辺機器 (0)
スマートフォン・タブレット (0)
光回線・モバイル通信 (0)
食品 (0)
スイーツ・お菓子 (0)
水・ソフトドリンク (0)
ビール・洋酒 (0)
日本酒・焼酎 (0)
インテリア・寝具・収納 (0)
日用品雑貨・文房具・手芸 (0)
キッチン用品・食器・調理器具 (0)
本・雑誌・コミック (3015) (Tomer 電子書籍)
CD・DVD (0)
テレビゲーム (0)
ホビー (0)
楽器・音響機器 (0)
車・バイク (0)
車用品・バイク用品 (0)
美容・コスメ・香水 (0)
ダイエット・健康 (0)
医薬品・コンタクト・介護 (0)
ペット・ペットグッズ (0)
花・ガーデン・DIY (0)
サービス・リフォーム (0)
住宅・不動産 (0)
カタログギフト・チケット (0)
百貨店・総合通販・ギフト (0)
3015件中 121件 - 150件
1 2 3 4 5 6 7 8 9 10
| 商品 | 説明 | 価格 |
|---|---|---|
 Marketing for Rainmakers 52 Rules of Engagement to Attract and Retain Customers for Life【電子書籍】[ Phil Fragasso ] 楽天Kobo電子書籍ストア | ＜p＞You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. ＜em＞Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life＜/em＞ presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,353円 |
 Value Innovation Portfolio Management Achieving Double-Digit Growth Through Customer Value【電子書籍】[ Sheila Mello ] 楽天Kobo電子書籍ストア | The quest for successful products ー and a simple, predictable way to determine in advance which products will be successful ー is a core concern of all companies. Most firms use financial projections to select the best portfolio of products in which to invest their limited human and capital resources and are frustrated repeatedly by under-forecast sales, lower than expected margins, and outright failures of new products. ＜b＞Value Innovation Portfolio Management ＜/b＞addresses this core concern by showing you a more reliable decision-making method based on high customer value, tight business strategy alignment, and optimal investment intensity. These inputs will enable your company to invest more wisely and create more successful new products. Best-in-class companies like Motorola, DuPont, and Hewlett-Packard have used customer value in crafting winning portfolios. Supported by various case studies and examples, the authors demonstrate the significantly improved results that can be achieved from using customer value as the business driver for creating a portfolio of products.＜br＞＜Br＞＜b＞Value Innovation Portfolio Management ＜/b＞is a must read for senior executives and anyone involved in strategic planning, portfolio management, product development, sales and marketing, and R&D. Senior executives will discover a path to achieving double-digit growth, greater market share and improved shareholder value. The managers and teams involved directly in the product development process will learn how to create a robust and thorough product definition process aligned with the portfolio management of the enterprise.＜br＞＜br＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,296円 |
 The Executive's Guide to Corporate Events and Business Entertaining How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth【電子書籍】[ Judy Allen ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞An industry expert shows readers how to get the best return on investment from corporate events＜/strong＞＜/p＞ ＜p＞Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce.＜/p＞ ＜p＞Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining.＜/p＞ ＜p＞＜em＞The Executive's Guide to Corporate Events and Business Entertaining＜/em＞ provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,755円 |
 Achieving Impressive Customer Service: 7 Strategies for the Health Care Manager【電子書籍】[ Wendy Leebov, Ed.D. ] 楽天Kobo電子書籍ストア | ＜p＞Are you looking for effective ways to improve service excellence with your team?＜/p＞ ＜p＞Achieving Impressive Customer Service helps healthcare managers inspire and mobilize their teams to extend effective service and caring to the people they serve. This book describes a rich array of simple, doable approaches that, one at a time, or in tandem, will result in improved service quality and customer satisfaction.＜/p＞ ＜p＞This book is especially useful for:＜/p＞ ＜p＞? Managers of service lines, ancillary services and support service in hospitals and systems＜br /＞ ? Administrators who want to provide managers with powerful tools for making improvements＜br /＞ ? Managers in managed care, ambulatory care, medical practices, home care and long-term care＜br /＞ ? Administrative physicians＜br /＞ ? Professionals in training, education, and organization development＜br /＞ ? Change agents and consultants＜br /＞ ? Anyone in health care who wants to focus on achieving impressive customer services＜/p＞ ＜p＞If you want to engage your team in advancing service quality, Achieving Impressive Customer Service has concrete strategies for you!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,600円 |
 Dive Centre Operations Manager and Customer Service in Diving Business【電子書籍】[ Mohamed Helmy ] 楽天Kobo電子書籍ストア | ＜p＞This book is a comprehensive professional manual designed to equip current and aspiring dive centre managers with the essential knowledge and operational skills required to successfully run a modern, safety-compliant, and customer-focused diving facility.＜/p＞ ＜p＞The content provides in-depth guidance on all aspects of dive centre operations, including:＜/p＞ ＜p＞Staff leadership and team coordination＜/p＞ ＜p＞Daily operations and logistics＜/p＞ ＜p＞Safety management and emergency preparedness＜/p＞ ＜p＞Compliance with international diving standards (e.g., PADI protocols)＜/p＞ ＜p＞Inventory and equipment control＜/p＞ ＜p＞Financial oversight and service quality management＜/p＞ ＜p＞Marketing, client relations, and handling customer feedback professionally＜/p＞ ＜p＞A major section of the book is dedicated to customer service in the diving business, highlighting effective communication techniques, personalized guest care, and how to build long-term client relationships in both recreational and professional diving sectors.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,868円 |
 Marketing Intelligence, Part A Understanding Customers in the Era of Digitalization【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞In the fast-paced world of digitalization, understanding customers has never been more criticalーor more challenging. ＜em＞Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization＜/em＞ takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.＜/p＞ ＜p＞This book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.＜/p＞ ＜p＞With a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.＜/p＞ ＜p＞Whether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, ＜em＞Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization＜/em＞ provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 14,827円 |
 WhatsApp Marketing: A Comprehensive Guide to Increasing Sales and Engaging Customers, Creating Effective Content, and Tracking Performance【電子書籍】[ Daniel Croes ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Unlock the Power of WhatsApp Marketing and Skyrocket Your Sales!＜/strong＞＜/p＞ ＜p＞Struggling to engage customers effectively? Finding it challenging to create content that resonates? Ready to track and boost your performance on the world's most popular messaging platform? This guide is your key to mastering WhatsApp marketing and transforming your business.＜/p＞ ＜p＞＜strong＞About This Book＜/strong＞＜/p＞ ＜p＞Learn step-by-step strategies to increase sales through WhatsApp＜br /＞ Discover how to create engaging content that resonates with your audience＜br /＞ Master the art of building lasting customer relationships＜br /＞ Uncover best practices for tracking and analyzing your marketing performance＜br /＞ Understand how to leverage WhatsApp's features for maximum impact＜br /＞ Get proven tips to manage customer queries efficiently and drive conversions＜br /＞ Stay ahead of the competition with up-to-date marketing strategies＜/p＞ ＜p＞＜strong＞Ready to boost your sales and engagement? Don't wait ? grab your copy of WhatsApp Marketing now and take your business to the next level!＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 450円 |
 AI-Driven Value Management How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success【電子書籍】[ Craig LeGrande ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies＜/strong＞＜/p＞ ＜p＞In ＜em＞AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success,＜/em＞ authors Craig LeGrande and Venky Lakshminarayanan reveal how artificial intelligence can revolutionize B2B value management. This book lays out a first-ever strategic blueprint for cost-effectively scaling value management programs. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers ? and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing.＜/p＞ ＜p＞Dive into the core of AI-empowered Value Management (AI-VM) through a detailed exploration of a comprehensive AI-driven value management blueprint. This guide uses real-world success stories and cutting edge AI technology solutions to illustrate how businesses can combine people, processes, and technology to execute value management at scale, enhancing efficiency and effectiveness.＜/p＞ ＜p＞In this book, you'll:＜/p＞ ＜ul＞ ＜li＞Learn from the successes and strategies of leading companies like Salesforce, ServiceNow, and Amazon Web Services＜/li＞ ＜li＞Discover the AI-VM Blueprint, an integrated framework that lays out strategic, operational, and technological guidelines for deploying AI-driven value management＜/li＞ ＜li＞Equip your team with actionable insights and tools to innovate and implement AI in your sales, marketing and customer success strategies effectively＜/li＞ ＜/ul＞ ＜p＞＜em＞AI-Driven Value Management＜/em＞ is essential reading for B2B professionals eager to leverage AI for business growth. If you are a business leader, manager, or professional aiming to integrate AI into your value management practices, this book will provide you with the knowledge and tools you need.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,297円 |
 Vanishing Boundaries How Integrating Manufacturing and Services Creates Customer Value, Second Edition【電子書籍】[ Richard E. Crandall ] 楽天Kobo電子書籍ストア | ＜p＞Businesses need to become more consumer-centric, efficient, and quality conscious. Yet global competition and supply chain complexity are increasing so rapidly that managers must reach across the manufacturing and service boundary to gather more universally applicable ideas. Vanishing Boundaries: How Integrating Manufacturing and Services Creates C＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 21,061円 |
 Sell More With Sales Letters: How to Write Targeted Sales Letters and Convince Your Customers - Incl. Checklist【電子書籍】[ Carsten Meinders ] 楽天Kobo電子書籍ストア | ＜p＞The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact:＜br /＞ "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 500円 |
 Modern Marketing Using AI Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity【電子書籍】[ Malay A. Upadhyay ] 楽天Kobo電子書籍ストア | ＜p＞How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,690円 |
 Forgotten Flowers Loving People You Know and You Don't Know【電子書籍】[ Tom Ervin ] 楽天Kobo電子書籍ストア | ＜p＞Does love permeate your life?＜/p＞ ＜p＞Do you feel as close to family members as you should? Do you feel you are making a real difference in your community with your life? All these issues are explored in depth with hard-hitting real-life examples of people who are excelling in all the relationships of their lives. Specific proven tips are given on how you can build a lasting bond with your significant other, your children, siblings, and parents.＜/p＞ ＜p＞Just as important is the life-changing impact you will make on those suffering from poverty and neglect right in your own community. Tom, through his own experiences, shows you how to leave a better world for your children and grandchildren.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 571円 |
 Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses【電子書籍】[ Nancy Harhut ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞WINNER:＜/strong＞ ＜em＞2023＜/em＞ ＜em＞American Marketing Association Foundation Leonard L. Berry Marketing Book Award＜/em＞＜br /＞ ＜strong＞WINNER:＜/strong＞ ＜em＞2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR＜/em＞＜br /＞ ＜strong＞WINNER:＜/strong＞ ＜em＞National Indie Excellence Awards 2023 - Marketing & Public Relations＜/em＞＜br /＞ ＜strong＞WINNER:＜/strong＞ ＜em＞Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing＜/em＞＜br /＞ ＜strong＞WINNER:＜/strong＞ ＜em＞NYC Big Book Award 2023＜/em＞ - ＜em＞Marketing & Public Relations＜/em＞＜br /＞ ＜strong＞WINNER:＜/strong＞ ＜em＞2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise＜/em＞＜br /＞ ＜strong＞FINALIST:＜/strong＞ ＜em＞Next Generation Indie Book Awards 2023 - Business＜/em＞＜br /＞ ＜strong＞FINALIST:＜/strong＞ ＜em＞American Book Fest Best Book Award 2023 - Marketing & Advertising＜/em＞＜br /＞ ＜strong＞SHORTLISTED:＜/strong＞ ＜em＞Business Book Awards 2023＜/em＞ ＜em＞- Smart Thinking＜/em＞＜/p＞ ＜p＞＜strong＞Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.＜/strong＞＜/p＞ ＜p＞＜em＞＜strong＞Using Behavioral Science in Marketing＜/strong＞＜/em＞ shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and ＜em＞The Wall Street Journal＜/em＞ showing how these approaches have been used in practice.＜/p＞ ＜p＞＜em＞＜strong＞Using Behavioral Science in Marketing＜/strong＞＜/em＞ also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.＜br /＞ Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 6,014円 |
 Summary: Turn Clicks into Customers Review and Analysis of Forrester's Book【電子書籍】[ BusinessNews Publishing ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue".＜/strong＞＜/p＞ ＜p＞This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a website takes planning and work. In his book, the author explains that you need to have two different activities happening at all times: clicks and customers. This summary explains these activities in detail and how you can set up your website to maximise your revenues and the amount of business you generate.＜/p＞ ＜p＞＜strong＞Added-value of this summary:＜/strong＞＜br /＞ ? Save time＜br /＞ ? Understand key concepts＜br /＞ ? Expand your knowledge＜/p＞ ＜p＞＜strong＞To learn more, read "Turn Clicks into Customers" and discover the key to getting your customers to click that all-important "Purchase" button.＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,500円 |
 Influencing Customer Demand An Operations Management Approach【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue.＜/p＞ ＜p＞The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM).＜/p＞ ＜p＞This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 10,445円 |
 Exceptional Customer Service- Retaining your Customers for Life!【電子書籍】[ GERARD ASSEY ] 楽天Kobo電子書籍ストア | ＜p＞No business today can afford to ignore two very important people -2C's ?Your Customer and Your Competitor! The person in front of you is your Customer, and if this person is not treated well, then the person behind you (Your Competitor!) is just waiting to grab him as he drops from your list!＜/p＞ ＜p＞Therefore knowing how to win and retain customers is the single most important business skill that anyone can learn. The business world makes way for the person who brings in the business and the money…and that's the person who wins and keeps customers.＜/p＞ ＜p＞In today's service-oriented economy, excellent service is more than a competitive weapon-it's a survival skill but distressingly only a few organizations are really delighting their customers. Rest assured that if you don't provide this excellent service, someone else would! This therefore has to be the key focus of every organization: to remind themselves that every single person in the organization from the topmost person right to the lowest in rank can effect or have an impact on customers, by the way they treat them and therefore must have the 'hat' of a Customer Service Professional always on. Sales and Service are not to be looked at separate functions-They are two sides of the same coin, both having the same ultimate goal- To satisfy the customer! In today's world it's even more important, where Sales, Marketing, Service and Operations share a common goal: Creating and Retaining Customers. And to create and retain customers we have to combine Good Selling with Good Service.＜/p＞ ＜p＞And remember, delivering 'Exceptional Customer Service' that makes a positive, lasting impression on customers, takes more than courtesy…it's much more! It starts with understanding that Exceptional Customer Service is from the customer's point of view. Many organizations spend a lot of time looking inwards and are organized accordingly. The truly customer-centered organization takes time to think through the procedures and systems that work best for the customer. This puts the customer at the very center of the organization.＜/p＞ ＜p＞What you do, how you do it, how well it must be done and proving it can be done again and again…are only the fundamentals and this book: "Exceptional Customer Service-Retaining your Customers for Life!" will help you do just that! It will help create a memorable experience for every customer, by meeting expectations and going beyond satisfying their needs- making it easy to do business…thereby making everybody win! The Customer, your Company and the Employees!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 700円 |
 Cybersecurity Law Protect Yourself and Your Customers【電子書籍】[ Shimon Brathwaite ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞This book gives insight into the legal aspects of data ownership in the 21st century.＜/strong＞＜/p＞ ＜p＞With the amount of information being produced and collected growing at an ever accelerating rate, governments are implementing laws to regulate the use of this information by corporations. Companies are more likely than ever to face heavy lawsuits and sanctions for any misuse of information, which includes data breaches caused by cybercriminals.＜/p＞ ＜p＞This book serves as a guide to all companies that collect customer information, by giving instructions on how to avoid making these costly mistakes and to ensure they are not liable in the event of stolen information.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,426円 |
 The Product-Led Organization Drive Growth By Putting Product at the Center of Your Customer Experience【電子書籍】[ Todd Olson ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞A playbook on product-led strategy for software product teams＜/strong＞＜/p＞ ＜p＞There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.＜/p＞ ＜p＞This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides:＜/p＞ ＜ul＞ ＜li＞A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.＜/li＞ ＜li＞A guide to setting goals for product success and measuring progress toward meeting them.＜/li＞ ＜li＞A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product＜/li＞ ＜li＞Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap＜/li＞ ＜/ul＞ ＜p＞＜em＞The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience＜/em＞ was written by the co-founder and CEO of Pendoーa SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,958円 |
 Noble Warrior【電子書籍】[ Alan Lawrence Sitomer ] 楽天Kobo電子書籍ストア | ＜p＞After placing teenage mixed martial arts phenom McCutcheon Daniels and his mother and sister in the Witness Relocation Program,the FBI comes to realize they have a unique asset on their hands. Recruited to help the FBI, McCutcheon finds himself hunting bad guys. But when he discovers that the notorious Priests have targeted Kaitlyn???the girl he loves and was forced to leave behind???as a way to seek revenge on the Daniels family, MD convinces the FBI to send him right into the belly of the beast: Jenkells State Penitentiary where the mob boss of Detroit is serving time. Yet in his universe where up is down, McCutcheon ends up disavowed by the government and left to rot in one of America's most notorious prisons. It's there here connects with his father and discovers the truth about his circumstances. McCutcheon, a trained urban warrior, escapes ??? and sets out for revenge on those who betrayed him and his family.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,078円 |
 Voice Of Customer A Complete Guide - 2019 Edition【電子書籍】[ Gerardus Blokdyk ] 楽天Kobo電子書籍ストア | ＜p＞Which current operational metrics are good predictors of customer satisfaction/loyalty? How do you measure the success of your VoC solution? Where will the improvement be made? How do you build a dashboard to track your VoC metrics? Who will make the improvement?＜/p＞ ＜p＞This astounding Voice Of Customer self-assessment will make you the principal Voice Of Customer domain adviser by revealing just what you need to know to be fluent and ready for any Voice Of Customer challenge.＜/p＞ ＜p＞How do I reduce the effort in the Voice Of Customer work to be done to get problems solved? How can I ensure that plans of action include every Voice Of Customer task and that every Voice Of Customer outcome is in place? How will I save time investigating strategic and tactical options and ensuring Voice Of Customer costs are low? How can I deliver tailored Voice Of Customer advice instantly with structured going-forward plans?＜/p＞ ＜p＞There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Voice Of Customer essentials are covered, from every angle: the Voice Of Customer self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Voice Of Customer outcomes are achieved.＜/p＞ ＜p＞Contains extensive criteria grounded in past and current successful projects and activities by experienced Voice Of Customer practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Voice Of Customer are maximized with professional results.＜/p＞ ＜p＞Your purchase includes access details to the Voice Of Customer self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:＜/p＞ ＜p＞- The latest quick edition of the book in PDF＜/p＞ ＜p＞- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...＜/p＞ ＜p＞- The Self-Assessment Excel Dashboard＜/p＞ ＜p＞- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation＜/p＞ ＜p＞- In-depth and specific Voice Of Customer Checklists＜/p＞ ＜p＞- Project management checklists and templates to assist with implementation＜/p＞ ＜p＞INCLUDES LIFETIME SELF ASSESSMENT UPDATES＜/p＞ ＜p＞Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 6,105円 |
 Customer Management Process A Complete Guide - 2020 Edition【電子書籍】[ Gerardus Blokdyk ] 楽天Kobo電子書籍ストア | ＜p＞Did the cost-reduction initiative lead to any changes in service levels? Is information shared and communicated effectively to team members? Are your information systems based on products (rather than customers)? Do you have any way of predicting and using information on the customers (or the households) share of business with other financial organizations? Are you putting your business cards information to good use?＜/p＞ ＜p＞Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.＜/p＞ ＜p＞Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'＜/p＞ ＜p＞This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Management Process investments work better.＜/p＞ ＜p＞This Customer Management Process All-Inclusive Self-Assessment enables You to be that person.＜/p＞ ＜p＞All the tools you need to an in-depth Customer Management Process Self-Assessment. Featuring 943 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Management Process improvements can be made.＜/p＞ ＜p＞In using the questions you will be better able to:＜/p＞ ＜p＞- diagnose Customer Management Process projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices＜/p＞ ＜p＞- implement evidence-based best practice strategies aligned with overall goals＜/p＞ ＜p＞- integrate recent advances in Customer Management Process and process design strategies into practice according to best practice guidelines＜/p＞ ＜p＞Using a Self-Assessment tool known as the Customer Management Process Scorecard, you will develop a clear picture of which Customer Management Process areas need attention.＜/p＞ ＜p＞Your purchase includes access details to the Customer Management Process self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:＜/p＞ ＜p＞- The latest quick edition of the book in PDF＜/p＞ ＜p＞- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...＜/p＞ ＜p＞- The Self-Assessment Excel Dashboard＜/p＞ ＜p＞- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation＜/p＞ ＜p＞- In-depth and specific Customer Management Process Checklists＜/p＞ ＜p＞- Project management checklists and templates to assist with implementation＜/p＞ ＜p＞INCLUDES LIFETIME SELF ASSESSMENT UPDATES＜/p＞ ＜p＞Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 6,529円 |
 Digital Connection Die bessere Customer Journey mit smarten Technologien ? Strategie und Praxisbeispiele【電子書籍】[ Tanja Kruse Brand?o ] 楽天Kobo電子書籍ストア | ＜p＞Dieses Buch zeigt, was smarte Technologien zu allen Phasen der Customer Journey beitragen und wie sie zu einer besseren User Experience f?hren k?nnen.＜/p＞ ＜p＞Proximity-Technologien und mobile Endger?te ver?ndern schon jetzt ganz deutlich das Kundenverhalten. Und die Kundenerwartungen hinsichtlich kontextabh?ngiger und individualisierter Information steigen. Der alte Marketingtraum: zur richtigen Zeit, im richtigen Kontext an die richtige Person die passende Information zu senden, ist heute schon machbar.＜/p＞ ＜p＞Smarte Technologien verkn?pfen physische Objekte mit digitalen Inhalten und machen so das ?Internet of Things“ werthaltig. Marken, die diese Chance nicht wahrnehmen, werden morgen um ihre Existenz k?mpfen m?ssen. Die Vielzahl der verf?gbaren Technologien und die nur wenig bekannten Praxisbeispiele erschweren noch eine zielf?hrende Umsetzung im Rahmen einer digitalen Marketingstrategie.＜/p＞ ＜p＞Mit genau diesem Zielhaben die Autoren diesen Ratgeber f?r die Praxis geschrieben: als pragmatischen Wegweiser hin zu einer Digital-Connected-Strategie f?r eine individuelle Customer Journey und effektives Touchpoint-Management.＜/p＞ ＜p＞Das Ziel: Exzellenz an jedem Touchpoint!＜/p＞ ＜p＞＜strong＞Aus dem Inhalt＜/strong＞＜/p＞ ＜ul＞ ＜li＞ ＜p＞Vorstellung smarter Technologien und ihrer Funktionsweisen - von Location-Based (GeoFencing und GPS), NFC und RFID, Augmented Reality und Beacons ?ber Chatbots und Messenger bis hin zu Visible Light Communication (VLC) und Virtual Reality＜/p＞ ＜/li＞ ＜li＞ ＜p＞Rechtliche Rahmenbedingungen und Handlungsanweisungen, wie eine Digital-Connection-Strategie umgesetzt werden kann＜/p＞ ＜/li＞ ＜li＞ ＜p＞Zahlreiche Praxisbeispiele aus unterschiedlichen Branchen＜/p＞ ＜/li＞ ＜/ul＞ ＜p＞＜strong＞Die Autoren＜/strong＞＜/p＞ ＜p＞Tanja Kruse Brand?o ist Digital Business Enabler, Gr?nderin, Partner der Digital Connection und Leiterin des BVDW-Labs ?Proximity Solutions“.＜/p＞ ＜p＞Dr.Gerd Wolfram ist CEO von IoT Innovation & Consult, Partner der Digital Connection und renommierter Vordenker zum Thema Digital Innovation.＜/p＞ ＜p＞Digitales Buch: mit der kostenlosen Springer Nature ExploreBooks App Videos zum Buch streamen.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 7,270円 |
 Million Dollar JV Secrets: Secrets Of Getting Free Traffic, Free Money And Free Customers!【電子書籍】[ David Brock ] 楽天Kobo電子書籍ストア | ＜p＞The Intricacies of the joint venture. So powerful, yet so fragile. With the power to make your business immensely profitable, but at the same time, with the power to ruin future possibilities of expansion and increasing profits if done incorrectly.＜/p＞ ＜p＞Getting it right first time around is something that we as online marketers can’t afford to sacrifice, as this is something that will form the b...＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 256円 |
 Synthetic Rubber & Vulcanizable Elastomers in South Korea Product Revenues【電子書籍】[ Editorial DataGroup Asia ] 楽天Kobo電子書籍ストア | ＜p＞The Synthetic Rubber & Vulcanizable Elastomers South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 22 Products / Services covered. The Products / Services covered (Synthetic rubber & vulcanizable elastomers) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined and analysed by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 items: Historic and Forecast Balance Sheet, Financial Margins and Ratios) Data is provided, as well as Industry Data (59 items) for South Korea.＜/p＞ ＜p＞SYNTHETIC RUBBER + VULCANIZABLE ELASTOMERS＜/p＞ ＜ol＞ ＜li＞Synthetic rubber mfg＜/li＞ ＜li＞Synthetic rubber＜/li＞ ＜li＞Styrene-butadiene rubber (SBR), except latex＜/li＞ ＜li＞Styrene-butadiene rubber (SBR), latex＜/li＞ ＜li＞Butyl, polychloroprene & stereo polyisoprane elastomers & nitrile rubber, incl latex＜/li＞ ＜li＞Nitrile rubber, incl latex＜/li＞ ＜li＞Butyl, polychloroprene & stereo polyisoprene elastomers, incl latex＜/li＞ ＜li＞Stereo polybutadiene elastomers, incl latex＜/li＞ ＜li＞Ethylene-propylene elastomers, incl latex＜/li＞ ＜li＞Silicone elastomers＜/li＞ ＜li＞Other synthetic rubber (vulcanizable elastomers), except thermoplastics elastomers, incl latex＜/li＞ ＜li＞Thermoplastics elastomers＜/li＞ ＜li＞Synthetic rubber (vulcanizable elastomers), nsk＜/li＞ ＜li＞Synthetic rubber (vulcanizable elastomers), nsk, nonadministrative-record＜/li＞ ＜li＞Synthetic rubber (vulcanizable elastomers), nsk, administrative-record＜/li＞ ＜/ol＞ ＜p＞There are 188 Financial items covered, including:＜br /＞ Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation: Structures, Depreciation: P + E, Depreciation: Misc., Total Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Fixed Assets: Structures, Fixed Assets: P + E, Fixed Assets: Misc., Total Fixed Assets, Capital Expenditure: Structures, Capital Expenditure: P + E, Capital Expenditure: Vehicles, Capital Expenditure: Data Processing, Capital Expenditure: Misc., Total Capital Expenditure, Retirements: Structures, Retirements: P + E, Retirements: Misc., Total Retirements, Total Fixed Assets, Finished Product Stocks, Work in Progress as Stocks, Materials as Stocks, Total Stocks / Inventory, Debtors, Total Maintenance Costs, Services Purchased, Misc. Current Assets, Total Current Assets, Total Assets, Creditors, Short Term Loans, Misc. Current Liabilities, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Misc. Long Term Liabilities, Workers, Hours Worked, Total Employees, Raw Materials Cost, Finished Materials Cost, Fuel Cost, Electricity Cost, Total Input Supplies / Materials + Energy Costs, Payroll Costs, Wages, Director Remunerations, Employee Benefits, Employee Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing: Structures, Rental & Leasing: P + E, Total Rental & Leasing Costs, Maintenance: Structures, Maintenance: P + E, Communications Costs, Misc. Expenses, Sales Personnel Variable Costs, Sales Expenses + Costs, Sales Materials Costs, Total Sales Costs, Distribution Fixed + Variable Costs, Premises Fixed Costs, Premises Variable Costs, Physical Handling Fixed + Variable Costs, Physical Process Fixed + Variable Costs, Total Distribution Costs, Correspondence Costs, Media Advertising Costs, Advertising Materials Costs, POS & Display Costs, Events Costs, Total Advertising Costs, Product Handling Costs, Product Support Costs, Product Service Costs, Customer Problem Solving Costs, Total After-Sales Costs, Total Marketing Costs, New Technology Expenditure, New Production Technology Expenditure, Total Research + Development Expenditure, Total Operational & Process Costs, Debtors + Agreed Terms, Un-recoverable Debts.＜br /＞ /.. etc.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,345円 |
 Customer Relationship Management【電子書籍】[ Baghira Karlos ] 楽天Kobo電子書籍ストア | ＜p＞Studienarbeit aus dem Jahr 2004 im Fachbereich Informationswissenschaften, Informationsmanagement, Note: 1,0, Heinrich-Heine-Universit?t D?sseldorf (Institut f?r Sprache und Information), Veranstaltung: Wissensmanagement, 11 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In Zeiten des immer sch?rfer werdenden Verdr?ngungswettbewerbs, steigender Kundenanforderungen, austauschbarer Produkte und Dienstleistungen r?ckt die Bedeutung der Kundenbindung als wesentlicher Erfolgsfaktor stark in den Mittelpunkt neuer Gesch?ftsstrategien. Customer Relationship Management (kurz CRM) integriert und optimiert auf der Grundlage einer Datenbank und Software zur Marktbearbeitung sowie eines definierten Verkaufsprozesses abteilungs?bergreifend alle kundenbezogenen Prozesse in Marketing, Vertrieb, Kundendienst, Forschung, Entwicklung u.a. Zielsetzung ist die gemeinsame Schaffung von Mehrwerten auf Kunden- und Lieferantenseite ?ber die Lebenszyklen von Gesch?ftsbeziehungen. Das setzt voraus, dass CRM- Konzepte Vorkehrungen zur permanenten Verbesserung der Kundenprozesse und der Lernbereitschaft der Mitarbeiter enthalten. CRM etabliert sich als entscheidender Wettbewerbsfaktor, ihm wird ein enormer Stellenwert im Unternehmen zugemessen. Eine Steuerung und Steigerung des Unternehmenswertes wird erm?glicht. Das Gesch?ftmodell der Kundenzentrierung kann nur erfolgsversprechend sein, wenn eine ganzheitliche Kundenorientierung- sowohl intern als auch extern- gegeben ist. Die Denkweise im Unternehmen muss auf jeder Ebene ver?ndert werden: CRM muss in allen, besonders den kundennahen Bereichen verstanden, gewollt und umgesetzt werden. Ein Unternehmen ist dann am erfolgreichsten, wenn die Zufriedenheit der Kunden in den Mittelpunkt der Gesch?ftsstrategie gestellt wird. Der Ansatz des CRM kann in die drei Bereiche der Strategie, der Organisation und der Technologie, bezogen auf den Kunden und die Unternehmensstruktur, eingeteilt werden. Im Folgenden werden oben genannte Eckpfeiler beschrieben und diskutiert. Kapitel 2 widmet sich der Strategie und den Konsequenzen, die CRM bei der Integration in das Unternehmen bewirkt. Die Organisation im dritten Kapitel baut auf der Strategie auf und beschreibt die Umsetzung dieser. Technische Komponenten werden im vierten Kapitel dargestellt.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 541円 |
 Customer Service The Kingpin of Business Success in Africa【電子書籍】[ Emmanuel Danstan Chinunda ] 楽天Kobo電子書籍ストア | ＜p＞Customer Service: The Kingpin of Business Success in Africa is a must read as it communicates how the power of customer service can revolutionise business on the African continent. The book uses proverbs and wise sayings to captivate the reader into action. The book captures both the African and Western experience to position the reader as a global player in the world of customer service. The book is a change agent and provides a platform how customer service can transform the African continent. The uniqueness of the book is that it uses both Western and African proverbs to help the reader to gain insight into the African culture. It stresses, motivates and inspires the reader to bring revolution to his or her world of service. You will surely bring transformation to your world after mastering the mysteries buried in this book. Its concepts are simple and easy to follow and drive you into business success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 660円 |
 The Customer is Always Right Bridal Boutique, #2【電子書籍】[ Rose Garter ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Standalone story in a series＜/strong＞＜/p＞ ＜p＞Life can be hard for a guy working in a bridal boutique; all the women Alan meets are attached and for some reason they think he's gay. But when the store is technically closed a bride who isn't a bride wanders in.＜/p＞ ＜p＞＜strong＞Bridal Boutique Series＜/strong＞＜/p＞ ＜p＞You wouldn't expect sexual hi jinx to occur this close to the wedding…or the wedding dress! A light hearted series about a wedding dress boutique where the bride always gets her way.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 150円 |
 Customer Relationship Management in Genossenschaftsbanken. Analyse und Entwicklung eines ganzheitlichen Kundenbeziehungsmanagement f?r Volks- und Raiffeisenbanken【電子書籍】[ Ansgar Geers ] 楽天Kobo電子書籍ストア | ＜p＞Bachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Bank, B?rse, Versicherung, Note: 1,7, Berufsakademie f?r Bankwirtschaft, Hannover, Sprache: Deutsch, Abstract: Mangelndes Vertrauen von Kunden gegen?ber Banken ist nicht erst seit der Finanzkrise von 2008 zu beobachten. Dieses schw?cher werdende Vertrauen der Kunden zu den Banken ist eine Kettenreaktion aus deregulierenden Ma?nahmen der Wirtschafts- und Bankenpolitik. Der einheitliche Zahlungsraum, die Einf?hrung des Euro und die rechtliche Homogenisierung des europ?ischen Bankensektors f?hrten dazu, dass ausl?ndische Institute, Non-Banks und sonstige Finanzdienstleister auf den deutschen Bankenmarkt drangen. Zus?tzliche Vertriebsm?glichkeiten, wie das Online-Banking, Mobile-Banking und das Aufkommen der Direktbanken, haben die Konkurrenzsituation zudem noch weiter versch?rft. Das Resultat des Over-Bankings ist ein enorm dynamischer Markt, welcher eine hohe Angebotsvielfalt besitzt. Die Produktvielfalt ist jedoch auch dringend notwendig, da Bankprodukte aufgrund ihrer ?hnlichkeit recht einfach austauschbar sind. Um sich auf dem Markt behaupten zu k?nnen, haben die Banken ihre Kosteneffizienz gesteigert, was jedoch zu Lasten der Kundenbeziehungen und des Services ging. Das Ergebnis dieser Gesch?ftspolitik war die Abnahme der Kundenloyalit?t und des Vertrauens gegen?ber der Bank. Speziell f?r Universalbanken, wie es Genossenschaftsbanken sind, eignen sich nicht alle Strategien im Wettbewerb mit anderen Banken. F?r sie gilt die Wettbwerbsstrategie der Differenzierung als die wichtigste, um ?ber differenzierte Bankdienstleistungen Alleinstellungsmerkmale zu erzielen. Doch Unternehmen und Banken sind sich ebenso bewusst, dass Kundenzufriedenheit f?r den langfristigen Erfolg entscheidend ist. An dieser Stelle kn?pft das Customer Relationship Management (CRM) an. Diese Art der Unternehmensstrategie befasst sich mit der Neugewinnung von Kunden, der Bestandskundenpflege und der Kundenr?ckgewinnungsstrategie. Die vorliegende Arbeit hat zum Ziel, eine CRM-Konzeption in Banken darzustellen und zu zeigen, welche Ver?nderungen auf Unternehmensebene notwendig sind, um dieses Ziel zu erreichen. Dabei werden die Herausforderungen des Ver?nderungsprozesses f?r die Bankleitung und die Mitarbeiter dargestellt.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,750円 |
 Business Customer - Simple Steps to Win, Insights and Opportunities for Maxing Out Success【電子書籍】[ Gerard Blokdijk ] 楽天Kobo電子書籍ストア | ＜p＞The one-stop-source powering Business Customer success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead.＜/p＞ ＜p＞Based on extensive research, this lays out the thinking of the most successful Business Customer knowledge experts, those who are adept at continually innovating and seeing opportunities.＜/p＞ ＜p＞This is the first place to go for Business Customer innovation - INCLUDED are numerous real-world Business Customer blueprints, presentations and templates ready for you to access and use.＜/p＞ ＜p＞Also, if you are looking for answers to one or more of these questions then THIS is the title for you:＜/p＞ ＜p＞Is your business customer-centric? Growth Hacking: What was Google Apps for Business customer acquisition strategy in its early days? How long do you wait before you send free product to a newly acquired business customer? What are companies doing to ensure that employees develop a business/customer mindset? Today, every business needs a website. What are you willing to spend for a custom website that meets all of your business & customer goals? Is it possible to purchase Verizon's or AT&T's business customer list for marketing purposes? As a freelancer buying a new smartphone on a pay-as-you-go or pay monthly basis, are there any advantages to buying as a business customer in a business shop? I have a Verizon 4G Jetpack and I used to get 4G at my house and I used to be in the dark red on the coverage map. Now I don't get 4G and they changed the map. I am a business customer with like 13 lines with Verizon. Is there anything I can do to get them to give me a hand with this issue? What is the Yahoo tech support number? What are some must-read books about social media and marketing? ...and much more…＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,368円 |
 Messung und Prognose des Customer Lifetime Value【電子書籍】[ Lasse Walter ] 楽天Kobo電子書籍ストア | ＜p＞Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Christian-Albrechts-Universit?t Kiel (Innovation und neue Medien), Veranstaltung: Seminar, Sprache: Deutsch, Abstract: 'Das klassische Marketing befindet sich in einem Wandel. W?hrend bisher das Kundenmarketing aus den klassischen 4 P´s (Produkt, Price, Promotion und Place) besteht, gewinnt zuk?nftig das Beziehungsmarketing oder auch Relationship Marketing an Bedeutung.' (Harnischfeger, 1996, S.13). Die zeitliche Entwicklung der Wirtschaft und die damit verbundenen Ver?nderungen der M?rkte hat den Fokus der Marketingorientierung in den letzten 50 Jahren mehrmals wechseln lassen, um trotz der zunehmenden Komplexit?t und Dynamik des Wettbewerbs den Unternehmen verst?rkt neue M?glichkeiten zu bieten, Wettbewerbsvorteile gegen?ber Konkurrenten zu erreichen. Manfred Bruhn (1999) unterteilt die Entwicklung der Orientierungsschwerpunkte der letzten 50 Jahre in 6 Phasen: [...] Als Hyperwettbewerb definiert Bruhn eine Form von modernen, aggressiven und komplexen Wettbewerb, der die Unternehmen zur?ck zu der traditionellen Kundenorientierung als Konzept des Marketing f?hrt und somit kein neues Ph?nomen, sondern eine Revitalisierung des Beziehungsmarketing darstellt. Das Beziehungsmarketing f?hrt den Ansatz der Kundenorientierung weiter fort, mit dem Ziel, die Distanz zwischen dem Unternehmen und seinen dominierenden Beziehungspartner, dem Kunden, zu verringern. Die 'Pareto-Regel' , wonach lediglich 20 Prozent aller Kunden f?r 80 Prozent der Gewinne sorgen, w?hrend die restlichen 80 Prozent der Kunden nur verh?ltnism??ig hohe Kosten verursachen (Cooper/Kaplan, 1991, S.134), verspricht unter verbesserten Kundeninformationen erhebliche Wettbewerbsvorteile. F?r das Unternehmen ist es demzufolge wichtig, die Kundenindividualit?t abzubilden, um einerseits die gewinnbringenden Kundenbeziehungen zu identifizieren und zu f?rdern, sowie andererseits die Verbindung zu unrentablen Kunden auszumachen und aufzugeben oder so umzugestalten, da? diese ebenfalls gewinnbringend werden. Man spricht in diesem Zusammenhang auch von Database Marketing. Der Customer Lifetime Value (CLV) bezieht sich auf die Kundenwertermittlung in Bezug auf die Dauer der Gesch?ftsbeziehung des Anbieters mit dem jeweiligen Kunden. Diese Arbeit vermittelt einen ?berblick von der bisherigen Forschung ?ber die Messung und Prognose des CLV. Die beiden folgenden Kapitel formulieren die Problemstellung dieses Konzeptes und kl?ren einige Grundlagenbegriffe. In Kapitel 4 werden repr?sentative Modelle verschiedener Berechnungsans?tze und deren jeweiligen Problemen vorgestellt.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,220円 |