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商品説明価格

The Diary of a CEO: The 33 Laws of Business and Life DIARY OF A CEO [ Steven Bartlett ]

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DIARY OF A CEO Steven Bartlett PORTFOLIO2023 Hardcover English ISBN:9780593715833 洋書 Business & SelfーCulture(ビジネス) Business & Economics 4,752円

Navigating Global Business A Cultural Compass【電子書籍】[ Simcha Ronen ]

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<p>Navigating Global Business integrates and synthesizes all available country cluster studies into a nested meta-structure accompanied by eco-cultural correlates that distinguish amongst clusters. The broad range of analyses will appeal to researchers and practitioners, seasoned multi-firm executives, those in small firms seeking internationalization, and anyone intrigued by the greater question of human diversity. The book covers key work-related cultural dimensions for much of the world, and includes examples of applications in most business areas. Also exhibited are the correlates of culture, some of which, such as language and religion, speak to the origin of cultural variations in addition to illustrating key variants of the global terrain. Finally, the authors examine how patterns might have changed over time, providing a rigorous and realistic assessment of the fruits of globalization.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 10,681円

Trumped Donald Trump Wisdom for Business and Life. Self help book. MAGA 2024.【電子書籍】[ Donald J Trump ]

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<p>Delve into the mind of one of the most polarizing figures in modern politics with "Trumped: The Wit and Wisdom of Donald J. Trump." This captivating book offers a curated collection of the most memorable and impactful quotes from America's 45th President, providing readers with a fascinating glimpse into the evolution of Donald Trump-from brash New York real estate mogul to the leader of the free world.</p> <p>Spanning his decades-long career in business, entertainment, and politics, "Trumped" brings together the most iconic and insightful quotes from Trump's speeches, interviews, and tweets. From his bold declarations and fiery speeches to his unfiltered opinions and notorious Twitter rants, each quote reflects the unique personality and unparalleled influence of the man who reshaped the political landscape and captured the world's attention.</p> <p>With insightful commentary accompanying each quote, "Trumped" offers readers a deeper understanding of the significance and impact of Trump's words on American society, politics, and international affairs. Whether you're a fervent supporter, a staunch critic, or simply curious about the man behind the headlines, "Trumped" provides a comprehensive overview of Trump's distinctive style, controversial views, and enduring legacy.</p> <p>Provocative, enlightening, and endlessly fascinating, "Trumped: The Wit and Wisdom of Donald J. Trump" is a must-read for anyone seeking to unravel the complexities of one of the most consequential figures of our time.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 415円

A Dictionary of Business and Management【電子書籍】

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<p>This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. In its sixth edition, it features the very latest developments, such as those relating to information technology (including mobile technology), and the financial crisis and the subsequent sovereign debt crisis. Entries have been updated to refer to recent events and news in the field, for example the LIBOR scandal. Over 100 new entries have been added including <strong>bitcoin</strong>, <strong>Cog's Ladder</strong>, <strong>mobile commerce</strong>, <strong>Six Sigma</strong>, <strong>social media</strong>, <strong>theory of institutional deficiencies</strong>, and <strong>zero-hours contract</strong>. Furthermore, there is expanded coverage of areas such as financial regulation and corporate social responsibility, with a number of new entries offering insight into these topics, including <strong>aw-shucks defence</strong> and <strong>Financial Conduct Authority</strong>. The new edition of this established bestselling dictionary elucidates modern financial and management jargon, defining entries in a clear, concise, and accessible manner. With recommended web links for many entries, accessible and kept up to date via the <em>Dictionary of Business and Management</em> companion website, this edition is more informative than ever. This A--Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,490円

Radically Human How New Technology Is Transforming Business and Shaping Our Future【電子書籍】[ Paul Daugherty ]

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<p><strong>Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.</strong></p> <p>In their groundbreaking book, <em>Human + Machine</em>, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation.</p> <p>In <em>Radically Human</em>, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more humanーand more humaneーtechnology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation.</p> <p>These against-the-grain approaches to the basic building blocks of businessーIntelligence, Data, Expertise, Architecture, and Strategy (IDEAS)ーare transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future.</p> <p>With compelling insights and fresh examples from a variety of industries, <em>Radically Human</em> will forever change the way you think about, practice, and win with innovation.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,906円

How to Start Your Own Business And Make it Work【電子書籍】[ DK ]

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<p><strong>Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide.</strong></p> <p>Combining clear, jargon-free language and bold, explanatory illustrations, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding. Packed with practical, authoritative advice and graphics that demystify complex topics, such as securing investors, establishing an online presence, and recruiting and managing staff, this ebook gives you all the tools you need to understand how a modern start-up works, and create your own.</p> <p>Much more than a standard business-management or self-help book, How to Start Your Own Business shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone with entrepreneurial aspirations, and essential reading for those who simply want to learn more about the world of business and management.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,968円

Starter Guide for Food Truck Business Food Truck Business and Restaurants, #1【電子書籍】[ Chuck Street ]

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<p>If you feel like <strong>starting a food truck business</strong> but don't know how to go about it, then read on.</p> <p>Street food is <strong>increasingly in vogue</strong>, and the food market, especially niche food, is increasingly sought after and coveted by customers.<br /> Thirty years ago, I had the <strong>same dreams</strong> as you. I was tired of my job as an employee. I was looking for something that would give me the freedom and <strong>entrepreneurship</strong> I had always dreamed of.<br /> After several searches, recommendations from friends of friends, and attending many <strong>street food festivals</strong> across America, I started my own business, which has brought me tremendous personal and financial satisfaction.</p> <p>At the <strong>end of 2020</strong>, I sold my business, crowning my well-deserved retirement.<br /> In the <strong>first half of 2021</strong>, I dedicated myself to writing this book, creating the <strong>complete guide to the food truck business</strong> that I wish I had received when I left. I helped my son start his company a few months ago, so I've combined my experience with the current needs.</p> <p>After this period of isolation, people are even more <strong>eager to get out</strong> and eat outside. So I want to provide you with a step-by-step guide to meet their needs by creating a highly profitable and <strong>customer-recommended ecosystem</strong>.</p> <p>You'll learn all about my experience, from A to Z, both personal and gained from friends who now have some of the largest food truck empires in the world:</p> <ul> <li>The <strong>basic requirements</strong> to start the business,</li> <li><strong>Business plan and buyer persona analysis</strong>, to avoid the most common mistakes that have led to many failures I've seen along the way</li> <li>Parameters for the <strong>initial investment</strong> and the choice of the most suitable food truck for your needs</li> </ul> <p>Learn from the experience and mistakes of those who have already traveled this road and become the next success story!</p> <p>Scroll up and click on the <strong>buy now button</strong>, and enter the fantastic <strong>world of Street Food</strong>!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,600円

Thick Face, Black Heart The Warrior Philosophy for Conquering the Challenges of Business and Life【電子書籍】[ Chin-Ning Chu ]

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<p>Chin-Ning Chu is one of the world's foremost experts on Asian business psychology, a frequent guest on "Larry King Live" and other high-profile TV shows. Now he shows how to apply ancient Chinese military wisdom to the competitive world of business today. "Could become the Think and Grow Rich of the 1990s".--Success magazine.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,563円

Anthro-Vision How Anthropology Can Explain Business and Life【電子書籍】[ Gillian Tett ]

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<p><strong><em>The Times</em> and</strong> <strong><em>Financial Times</em> Book of the Year</strong></p> <p><strong>A revelatory model that explains how we buy, sell, work and live.</strong></p> <p>'Absolutely brilliant.' <strong>Daniel Kahneman, author of <em>Thinking, Fast and Slow</em></strong><br /> <strong>___</strong></p> <p>Meet the business anthropologists seeking to explain how we buy, sell, work and think.</p> <p>From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.</p> <p>The result is a wholly new way to see human behaviour: anthro-vision.<br /> __</p> <p><strong>One of the World's Top 50 Thinkers - <em>Prospect</em></strong></p> <p>'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' <strong>Books of the Year, <em>The Times</em></strong></p> <p>'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' <strong>Tim Harford</strong></p> <p>'A terrific piece of work.' <strong>Thomas Friedman</strong></p> <p>'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' <strong>Melinda Gates</strong></p> <p>'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' <strong>Mariana Mazzucato</strong></p> <p>'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is <em>Anthro-Vision</em> . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' <strong>Niall Ferguson</strong></p> <p>'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' <em><strong>Financial Times</strong></em></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,746円

Social Business and Base of the Pyramid Levers for Strategic Renewal【電子書籍】[ B?n?dicte Faivre-Tavignot ]

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<p>This book analyzes how social business and base of the pyramid approaches allow companies to reinvent themselves, or in other words how they are the levers for strategic renewal.</p> <p>It highlights the constraints and possible difficulties encountered in the process of corporate renewal, drawing on individual and collective restraints to outline the key themes for a company’s successful transition.</p> <p>The author uses the case of Danone to explain how such a process of strategic renewal can take time and calls for a shared vision not only among the directors but between all the players, with a strong emphasis on long-term commitment.</p> <p>Throughout this book, the author offers guidance to help others complete this process with success, encouraging the reader to seize opportunities for change.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 20,791円

執行長日記:關於事業與人生的33條法則 The Diary of a CEO: The 33 Laws of Business and Life【電子書籍】[ 史蒂文.巴列特 ]

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<p><strong>歐洲下載次數TOP1!</strong><br /> <strong>美國、愛爾蘭、澳洲和中東地區</strong><br /> <strong>商業類Podcast排名前列「The Diary Of A CEO」主持人</strong><br /> <strong>★</strong><br /> <strong>入選《富比士》30?以下傑出青年榜</strong><br /> <strong>★</strong><br /> <strong>累計市?超過10億美元,四家業界頂尖企業的首席執行長及創?人</strong><br /> <strong>★</strong><br /> <strong>Y世代執行長──史蒂文.巴列特</strong><br /> <strong>無私分享成功的祕密</strong></p> <p>*****************************************<br /> 榮登《華爾街日報》、《星期日泰晤士報》暢銷榜<br /> 榮獲 誠品書店?博客來?金石堂【當月選書】<br /> *****************************************</p> <p><strong>【重磅推薦】</strong><br /> 「?讀前哨站」站長 瓦基<br /> 《?在成就》作者/TMBA共同創?人 愛瑞克<br /> 《僧人心態》作者 傑・謝帝<br /> 《先問為什麼》《無限賽局》作者 賽門・西奈克<br /> 《喚醒?心中的大師》作者 羅伯・葛林</p> <p>*****************************************<br /> 這不是一本關於商業策略的書,<br /> 策略有如季節更迭,但本書?及更恆久的道理──<br /> 打造卓越成就和提升自我的長遠核心法則。<br /> *****************************************</p> <p>史蒂文.巴列特是知名的英國年輕創業家,在22?成立數位行銷公司Social Chain,27?推動公司上市;同時也是舊金山軟體公司ThirdWeb、創新行銷公司Flight Story的共同創?人。</p> <p>除了豐富的創業、投資與行銷經?,他還主持廣受英國與歐洲聽?歡迎的播客節目「The Diary Of A CEO」,並在過去四年,針對全球?多商業界、體育界、?樂界和學術界的頂尖人士,進行了超過700小時的訪談。透過親身經?與深度對話,史蒂文見證了高潮和低谷,分析失敗的時刻和成功的模式,並從中淬?出一套能應用於任何行業、可供追求卓越成就的人們參考的33條基本法則。</p> <p>這些關於傑出的法則,主要源於心理學、行為科學和數個世紀以來的研究,為了進一?驗證,史蒂文針對數以萬計的人進行訪調,當然,也有許多案例或方法來自於他最受歡迎的訪談對象。</p> <p>本書透過:掌握自我、精通敘事、確立人生哲學、熟習團隊合作,以最簡潔、最有影響力的方式,提供我們所有人都可以從中學習的永恆要義,進而打造出屬於自己的成功人生。</p> <p><strong>【各界好評】</strong><br /> ★「書中?一條法則都精準命中許多人的要害,令人激賞!史蒂文用最精簡的文字直指核心、提出他的觀點,通常只有??最豐富的人能有如此深刻的洞察力,也唯有十足的成功人士能?論述如此簡潔有力,顯然史蒂文就是少數兩者兼具的人。<br /> 更令我感到驚艷的是,?一條法則都有至少一則真實的故事案例解?。案例的取材精準到位,不僅在理智上完全令人信服,更能在情感上觸動人心,深化了讀者們的記憶。這是一本令我愛不釋手的好書!」<br /> ──愛瑞克│《?在成就》作者、TMBA 共同創?人</p> <p>★「史蒂文結合最新研究、個人經?和引人入勝的故事,引導讀者重新定義成功,並發揮他們的潛力。這是一本任何具遠大抱負的人都不容錯過的佳作。」<br /> ──Jay Shetty│《僧人心態》作者</p> <p>★「新一代執行長逐漸接管商業世界。那些自誇自大、表現得彷彿從不犯錯的執行長,正在被願意談論自己感受、以好奇心領導並努力精進的執行長取代??而史蒂文・巴特利特正是引領這場革命的先驅!任何希望超越自我並帶領所有人進入新世代的領導者,《執行長日記》不容錯過!」<br /> ──Simon Sinek│《先問為什麼》《無限賽局》作者</p> <p>★「史蒂文・巴列特克服了看似不可逾越的困難,成為了超級成功的連續創業家。一路走來,他學到了寶貴的經驗和教訓,意識到尋求有別以往、非常規的途徑獲得成功至關重要,並將他的經驗彙整成實用的法則,在競爭激烈的世界為?我帶來挑戰與指引。」<br /> ──Robert Greene│《喚醒?心中的大師》作者</p> <p>★「我從最初就關注史蒂文・巴列特一路的發展,我深知他天生擁有煥發的才智,也看到他運用才能在商場上嶄露頭角。該死的!我真的發自?心為他自豪。我始終在場邊為他加油,因為此人真正體現了企業家精神。」<br /> ──Gary Vaynerchuck│《情商致勝》作者</p> <p>★「令人驚嘆又深具?服力ーー史蒂文的建議將讓?實現最大夢想的機會大増。」<br /> ──Marie Forleo│《凡事皆有出路》作者</p> <p>★「從『學會不爭辯』到『切勿攻?舊信念,改為激發新信念』,這本書充滿了驚人的智慧,有助於個人人生與職涯的進展,強力推薦!」<br /> ──Scott Galloway│紐約大學史登商學院教授及《Adift》作者</p> <p>★「史蒂文與?不同的成功觀點,讓我們終於擁有屬於自己時代關於成功的讀物。聰明、富洞察力、真誠, 史蒂文的作品讓我獲益匪淺,備感謙卑。」<br /> ──Mo Gawdat│暢銷作家與OneBillionHappy創?人</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,874円

The Power of Less The Fine Art of Limiting Yourself to the Essential...in Business and in Life【電子書籍】[ Leo Babauta ]

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<p>With the countless distractions that come from every corner of a modern life, it's amazing that were ever able to accomplish anything. <em>The Power of Less</em> demonstrates how to streamline your life by identifying the essential and eliminating the unnecessary freeing you from everyday clutter and allowing you to focus on accomplishing the goals that can change your life for the better.</p> <p><em>The Power of Less</em> will show you how to:</p> <ul> <li>Break any goal down into manageable tasks</li> <li>Focus on only a few tasks at a time</li> <li>Create new and productive habits</li> <li>Hone your focus</li> <li>Increase your efficiency</li> </ul> <p>By setting limits for yourself and making the most of the resources you already have, youll finally be able work less, work smarter, and focus on living the life that you deserve.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,302円

A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!【電子書籍】[ James Webb Young ]

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<p>This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 415円

Sell or Be Sold: How to Get Your Way in Business and in Life SELL OR BE SOLD [ Grant Cardone ]

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SELL OR BE SOLD Grant Cardone GREENLEAF BOOK GROUP LLC2012 Hardcover English ISBN:9781608322565 洋書 Business & SelfーCulture(ビジネス) Business & Economics 3,960円

Business Acumen for Strategic Communicators A Primer【電子書籍】[ Matthew W. Ragas ]

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<p>Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?</p> <p><em>Business Acumen for Strategic Communicators</em> is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.</p> <p>Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 5,730円

Deeply Responsible Business A Global History of Values-Driven Leadership【電子書籍】[ Geoffrey Jones ]

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<p><strong>Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? A Harvard Business School professor examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business.</strong></p> <p>For decades, CEOs have been told that their only responsibility is to the bottom line. But consensus is that companiesーand their leadersーmust engage with their social and environmental contexts. The man behind one of Harvard Business School's most popular courses, Geoffrey Jones distinguishes deep responsibility, which can deliver radical social and ecological responses, from corporate social responsibility, which is often little more than window dressing.</p> <p><em>Deeply Responsible Business</em> offers an invaluable historical perspective, going back to the Quaker capitalism of George Cadbury and the worker solidarity of Edward Filene. Through a series of in-depth profiles of business leaders and their companies, it carries us from India to Japan and from the turmoil of the nineteenth century to the latest developments in impact investing and the B-corps. Jones profiles business leaders from around the world who combined profits with social purpose to confront inequality, inner-city blight, and ecological degradation, while navigating restrictive laws and authoritarian regimes.</p> <p>He found that these leaders were motivated by bedrock values and sometimesーbut not alwaysーdriven by faith. They chose to operate in socially productive fields, interacted with humility with stakeholders, and felt a duty to support their communities. While far from perfectーsome combined visionary practices with vital flawsーeach one showed that profit and purpose could be reconciled. Many of their businesses were highly successfulーthough financial success was not their only metric of achievement.</p> <p>As companies seek to coopt ethically sensitized consumers, Jones gives us a new perspective to tackle tough questions. Inspired by these passionate and pragmatic business leaders, he envisions a future in which companies and entrepreneurs can play a key role in healing our communities and protecting the natural world.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,943円

思辨賽局【修訂版】:看穿局勢、創造優勢的策略智慧 The Art of Strategy: A Game Theorist's Guide to Success in Business and Life【電子書籍】[ 阿維納什.迪克西特 ]

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<p>**賽局經典之作.Amazon百大必讀商管書<br /> 解析在職場、商場、體壇、政界、人生…所有賽局的贏家策略</p> <p>諾貝爾獎賽局巨擘謝林推薦:<br /> 「想?賽局……我就推薦這兩位作者的書!」**</p> <p>人生是由一段段決策過程組成的:從事什麼工作、怎樣經營生意、該選誰結婚、怎樣養育孩子、要不要競爭總裁的位置,甚至如何痩身,我們都在為了維護、増進自己的利益而擬定策略。</p> <p>然而,我們不是在一個真空的世界裡做決定,身邊的人,無論是朋友、家人、同事、競爭對手,全是和我們一樣的決策者,同樣會藉由策略謀求己利。遇上「人」和「利益」,我們得靠合作互惠,或是靠競爭勝過他人。「賽局理論」,就是一門能?在彼此互相影響的世界中,有效找出最佳決策的學問。沒有人能不?、不學賽局。</p> <p>兩位享譽國際的賽局學者:貝利.奈勒波夫、阿維?什.迪克西特,以推廣賽局為初衷,為「讓來自不同背景和職業的讀者,在掌握賽局基本原理後,都可以成為更好的策略家。」避開深奧難?的經濟理論、複雜的算式或經濟學模型,而是以思辨過程著手、搭配實際各領域案例(商場、職場、體壇到政界),帶領讀者逐?鍛?贏家的策略思維,學會:<br /> <strong>1. 判斷</strong><br /> 掌握賽局的整體樣貌,局裡有?些人、誰是友、誰是敵、誰可拉?合作,對手是裝?或?張聲勢。<br /> <strong>2. 預測</strong><br /> 未來可能的走向,報酬會有多少、是獨贏、雙贏、雙輸,或是表面輸、實際贏。<br /> <strong>3. 擬策略</strong><br /> 該?YES或是NO,或是有其他更好的因應方法。</p> <p>英文版自2008年出版至今,長踞書店分類排行榜之冠。正如《美麗境界》作者西爾維雅.娜薩的推薦:「讀完這本才華横溢的書,?就能掌握全新、精巧的決策方式。」學賽局,能讓?理解對手的立場、想法以及優先順序,?只需巧妙搭配自己的需求,進而採取最佳策略,?,就是?場合作(或競爭)中的贏家。</p> <p><strong>◎審訂.導讀</strong><br /> 馮勃翰(台大經濟系副教授)</p> <p>**─本書特色─</p> <ol> <li>難得!賽局大師帶?入門**<br /> 兩位學者立志將賽局帶出學術象牙塔,針對未具備數學基礎或經濟學背景的讀者而撰寫,以易?的文字敘述(鮮少數學公式)、層層邏輯推演,輔以案例,初學者也能學習、活用。<br /> <strong>2.處處競爭、又強調合作的年代,賽局是決策的最佳指引!</strong><br /> ?賽局,讓我們了解商業力量的結構、競爭或合作關係的背後真相,進而推敲他人的立場,判斷自己手裡握的是什麼牌、怎麼打出漂亮的勝局。對於組織的生存、個人的發展,都不可或缺。<br /> <strong>3.以實例引導學習,親切又實用</strong><br /> 本書案例多元,適用的領域廣泛,舉凡從事什?工作、怎樣成交一?生意、該和誰結婚、怎樣教孩子、要不要競爭上位,甚至如何痩身……,給讀者豐富的人生或事業的贏家策略。</li> </ol> <p><strong>─專業推薦─</strong></p> <p>湯瑪斯.謝林(Thomas Schelling,諾貝爾經濟學獎得主、賽局理論巨擘)<br /> 史蒂芬.李維特(Steven Levitt,克拉克經濟學獎得主、《蘋果橘子經濟學》作者)<br /> 西爾維雅.娜薩(Sylvia Nasar,《美麗境界》作者)<br /> 黛安.柯爾(Diane Coyle,英國財政部顧問、《GDP的多情簡史》作者)<br /> 劉必榮(東?大學政治學系教授)<br /> 劉奕酉(ハクテツ行銷顧問策略長)</p> <p>**─作者簡介─</p> <p>阿維納什.迪克西特Avinash Dixit**<br /> 麻省理工博士,現任普林斯頓大學經濟學教授。他教授賽局理論,同時研究國際貿易政策的策略行為,是當代最負盛名的經濟學家之一。曾獲得普林斯頓大學經濟系教學獎和馮紐曼獎,亦是計量經濟學會、美國人文與科學院和英國研究院的院士。曾任美國經濟學會主席。</p> <p><strong>貝利.奈勒波夫Barry J. Nalebuff</strong><br /> 耶魯大學管理學院講座教授、牛津大學經濟學博士,他教授策略、政治及決策,經常為《華盛頓郵報》和《紐約時報》撰寫賽局相關文章。在學術研究之餘,還擁有淵博的跨國企業諮詢經驗,曾在美國運通、花旗銀行、麥肯錫顧問公司等跨國公司擔任顧問,並運用賽局理論協助美國聯邦通訊委員會設計「個人通訊頻譜拍賣」,且曾與學生共同創?誠實茶(Honest Tea)公司。他除與迪克西特合著有《策略思考》(Thinking Strategically)外,曾合著有《競合策略》(Co-Opetition)、《諾貝爾經濟學獎得主的獲利公式》(Lifecycle Investing)等書。</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,728円

Humor, Seriously Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)【電子書籍】[ Jennifer Aaker ]

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<p><strong><em>WALL STREET JOURNAL, LOS ANGELES TIMES,</em> AND <em>USA TODAY</em> BESTSELLER ? Anyoneーeven you!ーcan learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business.</strong></p> <p><strong>Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now.</strong></p> <p><strong>“The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”ーDaniel H. Pink, #1 <em>New York Times</em> bestselling author of <em>When</em> and <em>Drive</em></strong></p> <p>We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline.</p> <p>This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high.</p> <p>That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives.</p> <p>In <em>Humor, Seriously,</em> they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works andーmore importantーhow you can use more of it, better.</p> <p>Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive.</p> <p>President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,370円

Business Architecture Management Architecting the Business for Consistency and Alignment【電子書籍】

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<p>This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture management have dealt mainly with aspects of information technology, this book covers all areas of business architecture from business motivation and models to business execution. The book provides examples of how architectural thinking can be applied in these areas, thus combining different perspectives into a consistent whole. In-depth experiences from end-user organizations help readers to understand the abstract concepts of business architecture management and to form blueprints for their own professional approach. Business architecture professionals, researchers, and others working in the field of strategic business management will benefit from this comprehensive volume and its hands-on examples of successful business architecture management practices.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 6,928円

Artificial Intelligence Business Applications Artificial Intelligence Marketing and Sales Applications【電子書籍】[ Bob Mather ]

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<p>If you want to scale your business using Artificial Intelligence tools and applications, then read below</p> <p>Artificial Intelligence is the tech of the future. But if you're not already working in the field or studying the depths of artificial intelligence, it can be difficult to find information in layman's terms.</p> <p>As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business; outsource, automate and scale. And Artificial Intelligence is the best tool to do use.</p> <p><strong>Here's a few things you can learn from this book</strong></p> <p>How current day businesses use Artificial Intelligence to move ahead4 Ways AI can help elevate your online marketing systemsUse AI to make your customers feel like they are in heaven3 Ways to Automate boring tasks with AIEnsure more efficient business compliance methods with AIHow Artificial Intelligence will Change the Nature of Business in the Future</p> <p>If you're ready to have a tool that breaks down this complex topic in simple language then this is your chance. Download your copy now so you can get started on what is promising to be a most amazing future.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 718円

The Future of Purpose-Driven Branding Signature Programs that Impact & Inspire Both Business and Society【電子書籍】[ David Aaker ]

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<p><strong>Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteeringーthe world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.</strong></p> <p>As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, <em>The Future of Purpose-Driven Branding:</em> <em>Signature Programs that Impact & Inspire Both Business and Society</em>. According to Aaker, the future of branding demands that businesses:</p> <ul> <li>Create a purpose and culture that nurtures social and environmental efforts</li> <li>Create signature programs to carry that message</li> <li>Build strong signature brands in part with five branding “Must Dos”</li> <li>Use the signature brands to advance a business to get their endorsement and access to their resources</li> </ul> <p><em>The Future of Purpose-Driven Branding</em> demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,692円

Affiliate Marketing: Secrets - How to Start a Profitable Affiliate Marketing Business and Generate Passive Income Online, Even as a Complete Beginner【電子書籍】[ Chandler Wright ]

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<p>Do you want to create additional income for yourself? Do you want a source of income that allows you the flexibility of working anytime, anywhere? Have you wanted to quit your 9 to- 5 job but still have the capacity to build sustainable income? Do you want to be your own boss?</p> <p>If these questions are always on your mind, then this book is for you! <em>Affiliate Marketing Secrets: How to Start a Profitable Affiliate Marketing Business and Generate Passive Income Online, Even as a Complete Beginner</em>can help you create an income stream that enables you to work anywhere, anytime, with minimal effort but with the ability to maximize your profit. You are your own boss when it comes to affiliate marketing.</p> <p>Inside this book, you will find:</p> <ul> <li>The basics of affiliate marketing ? Easy-to-implement guide</li> <li>Different types of channels, and programs you can join and which ones are the BEST</li> <li>The step-by-step process of establishing an affiliate business, strategies, as well as do's and don'ts</li> <li>The best affiliate marketers in the online space right now to learn and get inspiration from</li> <li>Optimization techniques to use to get your site established and noticed</li> <li>How to go from $0 to $10,000 a month in affiliate marketing with proven scaling methods</li> <li>And much more!</li> </ul> <p>This book can help you maneuver through all the information of Affiliate Marketing from strategies, which channels to choose, what programs you should join, and what rookie mistakes you should avoid.</p> <p>It will also help you to understand the benefits of affiliate marketing and how to get started in the best way possible. It also explores best practices from successful affiliate marketers as well as how to optimize your site and content to attract customers and attain sustainable income. Lastly, it will show you a step-by-step plan to go from zero to $10,000 a month with your very own affiliate marketing business.</p> <p>***Affiliate Marketing Secrets: How to Start a Profitable Affiliate Marketing Business and Generate Passive Income Online, Even as a Complete Beginner***thoroughly explains why affiliate marketing is one of the best business models to start RIGHT NOW and how you can create a sustainable passive income with it.</p> <p>So, crack this one open today, scroll up, and click "Buy Now" to begin immediately implementing the strategies inside to build your affiliate marketing business that you can create and earn at anytime, anywhere!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 500円

Nature's Fortune How Business and Society Thrive by Investing in Nature【電子書籍】[ Mark R Tercek ]

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<p><strong>What is nature worth? The answer to this question -- which traditionally has been framed in environmental terms -- is revolutionizing the way we do business.</strong></p> <p>In <em>Nature's Fortune</em>, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.</p> <p>Who invests in nature, and why? What rates of return can it produce? When is protecting nature a good investment? With stories from the South Pacific to the California coast, from the Andes to the Gulf of Mexico and even to New York City, <em>Nature's Fortune</em> shows how viewing nature as green infrastructure allows for breakthroughs not only in conservation -- protecting water supplies; enhancing the health of fisheries; making cities more sustainable, livable and safe; and dealing with unavoidable climate change -- but in economic progress, as well. Organizations obviously depend on the environment for key resources -- water, trees, and land. But they can also reap substantial commercial benefits in the form of risk mitigation, cost reduction, new investment opportunities, and the protection of assets. Once leaders learn how to account for nature in financial terms, they can incorporate that value into the organization's decisions and activities, just as habitually as they consider cost, revenue, and ROI.</p> <p>A must-read for business leaders, CEOs, investors, and environmentalists alike, <em>Nature's Fortune</em> offers an essential guide to the world's economic -- and environmental -- well-being.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,344円

Human Rights A Key Idea for Business and Society【電子書籍】[ Karin Buhmann ]

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<p>Human rights is an interdisciplinary subject as well as a foundational aspect of the law. The importance of human rights at the intersection of business and society is central, yet under-analyzed. This book provides an accessible understanding of what human rights are, how business enterprises may impact human rights for better or for worse, and how such impacts can or should be managed.</p> <p>Human Rights: A Key Idea for Business and Society equips readers interested in the relationship between business and society with the foundational knowledge for engaging in debates and operational tasks related to the roles and responsibilities of business with regard to human rights. It covers human rights aspects relevant to common management tasks, including supply chain management, human resource management, risk management, non-financial reporting, finance, and stakeholder engagement. It covers opportunities and challenges related to the Sustainable Development Goals (SDGs) and climate change mitigation. The book explains the foundations for human rights, social expectations, and legal requirements on businesses to respect human rights and how business enterprises should identify and manage their human rights impacts.</p> <p>A concise introduction to a complex topic, this book is perfect reading for students of corporate social responsibility, business ethics, and international business, as well as an illuminating guide for researchers, managers, civil society organizations, government officials, and reflective practitioners.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 8,465円

Side Hustle Build a Side Business and Make Extra Money ? Without Quitting Your Day Job【電子書籍】[ Chris Guillebeau ]

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<p>**'An ideal guide' ??“ <em>Financial Times</em></p> <p>From the <em>New York Times</em> bestselling author of <em>The</em> <em>$100 Startup</em>, Chris Guillebeau, comes this accessible guide to building a side business from scratch ??“ without having to give up your day job.**</p> <p>Fueling your passion alongside your primary job, Guillebeau presents an ultimate 27-day plan to brainstorm, choose, implement, launch and refine your side hustle ??“ while staying within budget.</p> <p><em>Side Hustle</em> presents an impactful manual for financial freedom in the modern age. Much more than just making some extra cash, it???s about freedom and job security in today???s unstable business environment. That???s because when you receive income from multiple different sources, you are no longer dependent on the whims of a single employer. It affords you choices and options.</p> <p>Including chapters on:</p> <ul> <li>Building an arsenal of ideas</li> <li>Preparing for liftoff</li> <li>Launching ??“ the right way</li> <li>Tracking progress and growing your business</li> </ul> <p><strong>With inspiring stories and practical exercises, this is all you need to unlock your journey toward a stable and fulfilling work-life balance.</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,921円

Creating a World Without Poverty: Social Business and the Future of Capitalism CREATING A WORLD W/O POVERTY [ Muhammad Yunus ]

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CREATING A WORLD W/O POVERTY Muhammad Yunus PUBLICAFFAIRS2009 Paperback English ISBN:9781586486679 洋書 Business & SelfーCulture(ビジネス) Business & Economics 3,168円

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life ART OF STRATEGY [ Avinash K. Dixit ]

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ART OF STRATEGY Avinash K. Dixit Barry J. Nalebuff W W NORTON & CO2010 Paperback English ISBN:9780393337174 洋書 Business & SelfーCulture(ビジネス) Business & Economics 3,168円

Trailblazer The Power of Business as the Greatest Platform for Change【電子書籍】[ Marc Benioff ]

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<p><strong><em>NEW YORK TIMES</em> BESTSELLER ? The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the futureーin which changing the world is everyone’s business.</strong></p> <p><strong>“An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”ーRichard Branson</strong></p> <p>What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.</p> <p>In <em>Trailblazer,</em> Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core valuesーtrust, customer success, innovation, and equalityーand commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.</p> <p>None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, <em>Trailblazer</em> reveals how anyone can become an agent of change.</p> <p><strong>Praise for <em>Trailblazer</em></strong></p> <p>“A guide for what every business and organization must do to thrive in this period of profound political and economic change.”<strong>ーJamie Dimon, chairman and CEO of JPMorgan Chase</strong></p> <p>“In <em>Trailblazer,</em> Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”<strong>ーSusan Wojcicki, CEO of YouTube</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,281円

Team Planning for Project Managers and Business Analysts【電子書籍】[ Gail Levitt ]

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<p>Supplying busy project professionals with time-tested tips and templates for developing teams efficiently and effectively, Team Planning for Project Managers and Business Analysts provides the planning materials required to increase team collaboration and productivity in a global workplace.This comprehensive resource offers insights and access to c</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 12,698円

Business Analysis for Practitioners - Second Edition: A Practice Guide BUSINESS ANALYSIS FOR PRACTITI [ Project Management Institute Pmi ]

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BUSINESS ANALYSIS FOR PRACTITI Project Management Institute Pmi PROJECT MGMT INST2024 Paperback English ISBN:9781628258080 洋書 Business & SelfーCulture(ビジネス) Business & Economics 3,960円