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商品説明価格

メタルサイン "CUSTOMER AND VISITOR PARKING(お客様・ご訪問者様 専用駐車場)" アルミ製 反射 看板 縦46cm×横30.5cm ■ 駐車場 パーキング ティンサイン インテリア 雑貨 ガレージ 壁掛け 人気 おしゃれ

MANCAVE 【マンケイブ】
【商品詳細】 ”CUSTOMER AND VISITOR PARKING”(お客様・ご訪問者専用 駐車場)です。 店舗用、会社用パーキングなどにお勧めの看板です。 厚さ1mmの丈夫なアルミ製で、屋外耐久性も確かなアイテム。表面には反射フィルムが使用されており、夜間にライトなどを反射して、 暗闇での視認性も◎! 個人用にガレージやインテリアショップ用にオススメです! ※本商品は輸入品のため、若干のキズ・汚れなどがある場合がございます。遠目にはほとんど気にならないレベルとなっておりますので、ご了承の上、お買い上げ頂きますようお願い致します。 【商品詳細】 ・サイズ(約):縦46cm×横30.5cm ・壁掛け穴:上下に1箇所ずつ、計2箇所 ※取り付け用ネジは付属しません 【関連商品】 ■PARKINGについての他看板はコチラ ■他看板はコチラ 【注意事項】 輸入品を含む一部の商品は検品のため開梱させて頂く場合がございます。また、新品であってもパッケージや本体に細かな傷や汚れがある場合がございますので、ご了承のうえお買い上げ頂きますようお願い致します。これらの傷は海外輸送時やアンティーク品のためについたものであり、不良品や中古品ではありませんのでご安心下さい。 8,810円

What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavi WHAT YOUR CUSTOMER WANTS & CAN [ Melina Palmer ]

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WHAT YOUR CUSTOMER WANTS & CAN Melina Palmer MANGO2021 Paperback English ISBN:9781642505627 洋書 Social Science(社会科学) Psychology 3,009円

From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven techniques for understanding and engaging with your customers【電子書籍】[ Robert Coppenhaver ]

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<p><strong>Make the right decisions about your products and services by listening effectively to the people that matter ? your customers</strong></p> <h4>Key Features</h4> <ul> <li>Understand the core components, processes and technologies available for a VOC initiative</li> <li>Structure effective VOC programs and turn VOC into actionable product success</li> <li>A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them</li> </ul> <h4>Book Description</h4> <p>Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way ? something that is becoming more and more important with the rise of the increasingly connected world.</p> <p>This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded.</p> <p>By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them.</p> <h4>What you will learn</h4> <ul> <li>Learn why customer input is so critical for the product's success</li> <li>Discover the articulated and unarticulated needs of your customers</li> <li>Deploy an effective VoC program in your organization</li> <li>Learn which tools and methods you need to set up a successful VoC program</li> <li>Interview customers ? where, how many, and who</li> <li>Create an interview guide and roles in the interview process</li> <li>Translate the customer input into your product specifications</li> <li>Integrate VoC into your marketing campaigns and pricing process</li> </ul> <h4>Who this book is for</h4> <p>The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,631円

How to Start a Home-Based Housecleaning Business * Organize Your Business * Get Clients and Referrals * Set Rates and Services * Understand Customer Needs * Bill and Renew Contracts * Offer "Green" Cleaning Options【電子書籍】[ Laura Jorstad ]

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<p>This comprehensive guide provides all the necessary tools and strategies one needs to successfully launch and grow a business cleaning homes. The authors combine personal experience with expert advice on every aspect of setting up and running a thriving home-based housecleaning business. In addition to the essentials common to the series, this volume also includes information on franchising, selecting cleaning products and treating stains, and much more. Special features include:</p> <p>・ a sample service manual</p> <p>・ room-by-room home-cleaning plans</p> <p>・ a sample invoice</p> <p>・ a service and payment record</p> <p>・ a checklist of start-up requirements</p> <p>This new edition will also address the benefits of cleaning with “green” ecofriendly chemicalsーboth from an environmental and a marketing perspective.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,999円

Competing Against Luck The Story of Innovation and Customer Choice【電子書籍】[ Clayton M Christensen ]

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<p>The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.</p> <p>How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.</p> <p>After years of research, Christensen has come to one critical conclusion: our long held maximーthat understanding the customer is the crux of innovationーis wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successesーit’s about predicting new ones.</p> <p>Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.</p> <p>This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real worldーand, most importantly, how not to squander the insights it provides.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,524円

Hedonism, Utilitarianism, and Consumer Behavior Exploring the Consequences of Customer Orientation【電子書籍】[ Daniele Scarpi ]

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<p>This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts ? intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 6,076円

Customer Data and Privacy: The Insights You Need from Harvard Business Review【電子書籍】[ Harvard Business Review ]

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<p>A curated collection of HBR's latest thinking on the business implications of the collection, storage, and use of customer data and privacy.</p> <p>Features for readers: Curates the latest and most important thinking on customer data and privacy--a topic that all leaders and managers--actually ALL individuals--need to be up to speed and conversant on. Provides a range of diverse contributors and viewpoints with clear takeaways. From foundational basics to research to use cases--all with HBR's quality and rigor.</p> <ul> <li>Introduces readers to the topic. Provides the essential basics and prepares them for more in-depth engagement.</li> <li>Provides intermediates with a refresher on the basics of the topic and extends their knowledge with HBR's most cutting-edge, forward-looking, and provocative content on the topic.</li> <li>Answers the question "What does HBR have to say about customer data and privacy?" for customers who have read authored books on the topic or who are coming to our brand for our trusted perspective on a topic they have yet to read much about.</li> </ul> <p>Audience: Leaders and managers who need to get up to speed--quickly--on the implications for companies on the collection, storage, and use of customer data and privacy: to understand the basics, consult with the right people, keep up with their competitors and colleagues, understand the potential impact for their team/company/industry, and reinvent their business for the future.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,456円

Ignore Your Customers (and They'll Go Away) The Simple Playbook for Delivering the Ultimate Customer Service Experience【電子書籍】[ Micah Solomon ]

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<p><strong>The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field.</strong></p> <p>Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and customer experience so powerful that they'll transform your organization and boost your company's bottom line. You'll enjoy inspirational and hilarious tales from the trenches as author Micah Solomon, one of the world's best-known customer service consultants and thought leaders, brings you with him on hands-on adventures assessing and transforming customer service in a variety of industries.</p> <p>In <em>Ignore Your Customers (and They'll Go Away)</em>, you will find:</p> <ul> <li>Exclusive customer service secrets and proven turnaround methodologies showing you how to perform effective and lasting customer service transformation within your company.</li> <li>A dive into one of the hottest topics in business today: company culture, specifically how to build and sustain a customer-centric company culture.</li> <li>Case studies and anecdotes from the great customer-centric companies of our time.</li> </ul> <p>Each chapter concludes with a Business Reading Group Guide and a point-by-point summary to maximize your memory retention and make every insight actionable.</p> <p>Drawing on a wealth of stories assembled from today's most innovative and successful companies including Amazon, USAA, The Ritz-Carlton Hotel Company, Nordstrom, MOD Pizza, and more, Solomon reveals what it takes to turn an average customer interaction into one that drives customer engagement and lifelong loyalty.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,005円

Continuous Discovery Habits Discover Products that Create Customer Value and Business Value【電子書籍】[ Teresa Torres ]

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<p>"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."</p> <p>- Marty Cagan</p> <p>How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?</p> <p>In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.</p> <p>If you want to discover products that customers love-that also deliver business results-this book is for you.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,134円

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions【電子書籍】[ Mindy Weinstein ]

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<p><strong>Drive revenue and grow your business by using the powerful concept of scarcity</strong></p> <p>Scarcity isn't just one of the key principles of influence, it's arguably the most powerfulーinvoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.</p> <p>And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.</p> <p>In <em>The Power of Scarcity</em>, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services.</p> <p>In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messagesーsupply related, demand related, time related or limited editionーaffect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences.</p> <p>For anyone involved in sales and marketing today, <em>The Power of Scarcity</em> is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,991円

The Experience Economy, With a New Preface by the Authors Competing for Customer Time, Attention, and Money【電子書籍】[ B. Joseph Pine II ]

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<p><strong>Time is limited. Attention is scarce. Are you engaging your customers?</strong></p> <p>Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?</p> <p>Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.</p> <p>This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, <em>The Experience Economy</em> has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.</p> <p>Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, <em>The Experience Economy</em> helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,417円

Customer Engagement in Theory and Practice A Marketing Management Perspective【電子書籍】[ Katarzyna ?yminkowska ]

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<p>Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 6,076円

Game-Based Marketing Inspire Customer Loyalty Through Rewards, Challenges, and Contests【電子書籍】[ Gabe Zichermann ]

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<p>Harness the power of games to create extraordinary customer engagement with <em>Game-Based Marketing</em>.</p> <p>Gamification is revolutionizing the web and mobile apps.</p> <p>Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards ? these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.</p> <p><em>Game-Based Marketing</em> unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:</p> <ul> <li>Why good leaderboards shouldn’t feature the Top 10 players.</li> <li>Most games are played as an excuse to socialize, not to achieve.</li> <li>Status is worth 10x more than cash to most consumers.</li> <li>Badges are not enough: but they are important.</li> <li>You don’t need to offer real-world prizing to run a blockbuster sweepstakes.</li> </ul> <p>And learn even more:</p> <ul> <li>How to architect a point system that works</li> <li>Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges</li> <li>Maximizing the value and impact of badges</li> <li>Future-proofing your design</li> <li>Challenging users without distraction</li> </ul> <p>Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, <em>Game-Based Marketing</em> brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.</p> <p>Are you ready to play?</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,125円

Be Our Guest: Revised and Updated Edition Perfecting the Art of Customer Service【電子書籍】[ The Disney Institute ]

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<p>Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Be Our Guest specializes in helping professionals see new possibilities through concepts not found in the typical workplace, revealing even more of the business behind the magic of quality service.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,665円

Social Media Strategy A Practical Guide to Social Media Marketing and Customer Engagement【電子書籍】[ Julie Atherton ]

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<p><strong>Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.</strong></p> <p>Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. <em><strong>Social Media Strategy</strong></em> gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:</p> <p>- Identifying and targeting audience segments<br /> - Maximizing social search<br /> - Enhanced reputation management<br /> - Managing a diversified influencer portfolio<br /> - Selecting the right channels for organic and paid social<br /> - Creating a process and structure to improve efficiencies<br /> - Using appropriate technology including AI</p> <p>With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. <em><strong>Social Media Strategy</strong></em> delivers a long-term solution for maximizing social media-led business development.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,085円

The Ultimate Question 2.0 (Revised and Expanded Edition) How Net Promoter Companies Thrive in a Customer-Driven World【電子書籍】[ Fred Reichheld ]

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<p>In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify <em>detractors</em>, who sully your firm’s reputation and readily switch to competitors, and <em>promoters</em>, who generate good profits and true, sustainable growth.</p> <p>You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.</p> <p>In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:</p> <p> Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success<br /> Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers<br /> Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business</p> <p>Practical and insightful, <em>The Ultimate Question 2.0</em> provides a blueprint for long-term growth and success.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,738円

Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization Sales Blueprints, #2【電子書籍】[ Jacco van der Kooij ]

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<p>An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early stage companies build their sales teams by the seat of their pants. This book distills the authors' years of building high performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans.</p> <p>Blueprints for a SaaS Sales Organization provides detailed guidance for SaaS sales leaders on how to build an sales organization that works together across the entire customer relationship. It builds on the concepts in The SaaS Sales Method and provides detailed information on how to structure teams so that they apply fundamental sales skills during Moments That Matter.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,035円

Agile for Everybody Creating Fast, Flexible, and Customer-First Organizations【電子書籍】[ Matt LeMay ]

楽天Kobo電子書籍ストア
<p>The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizationsーfrom product managers and engineers to marketers and executivesーcan put Agile to work.</p> <p>Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions.</p> <ul> <li>Understand exactly what Agile is and why it matters</li> <li>Use Agile to address your organization’s specific needs and goals</li> <li>Take customer centricity from theory into practice</li> <li>Stop wasting time in "report and critique" meetings and start making better decisions</li> <li>Create a harmonious cycle of learning, collaborating, and delivering</li> <li>Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,350円

Customer Success How Innovative Companies Are Reducing Churn and Growing Recurring Revenue【電子書籍】[ Nick Mehta ]

楽天Kobo電子書籍ストア
<p>Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.</p> <p>Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.</p> <p>From the initial planning stages through execution, you'll have expert guidance to help you:</p> <ul> <li>Understand the context that led to the start of the Customer Success movement</li> <li>Build a Customer Success strategy proven by the most competitive companies in the world</li> <li>Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks</li> </ul> <p>Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,613円

Customer Relationship Management Concepts, Applications and Technologies【電子書籍】[ Daniel D. Prior ]

楽天Kobo電子書籍ストア
<p>This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.</p> <p>Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM.</p> <p>The fifth edition has been fully updated to include:</p> <ul> <li>A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises</li> <li>A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments</li> <li>A greater emphasis on managerial applications of CRM through new content to help guide managers</li> <li>An updated account of new and emerging technologies relevant to CRM</li> <li>Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)</li> </ul> <p><em>Customer Relationship Management</em> is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 11,081円

No B.S. Guide to Maximum Referrals and Customer Retention The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits【電子書籍】[ Dan S. Kennedy ]

楽天Kobo電子書籍ストア
<p>FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.</p> <p>Business owners agree. <em><strong>The referred customer is far superior to the one brought in by cold advertising.</strong></em> Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.</p> <p>Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.<br /> Learn how to:</p> <ul> <li>Apply the #1 best retention strategy (hint: it’s exclusive)</li> <li>Catch customers before they leave you</li> <li>Grow each customer’s value (and have more power in the marketplace)</li> <li>Implement the three-step customer retention formula</li> <li>Use other people’s events to get more referrals</li> <li>Create your own Customer Multiplier System</li> <li>Calculate the math and cost behind customer retention</li> </ul> <p>Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,067円

アメリカン ジオラマ 1/18 フィギア ディーラーシップ 女性 顧客2 American Diorama Figures The Dealership Customer II ミニチュア

BLUGREY(ブラグレー) 楽天市場店
アメリカン ジオラマ 1/18 フィギア ディーラーシップ 女性 顧客2 American Diorama Figures The Dealership Customer II ミニチュアアメリカン ジオラマ 1/18 フィギア ディーラーシップ 女性 顧客2 American Diorama Figures The Dealership Customer II ミニチュア※フィギアのみの商品です。車の模型は付属しません。【仕様】・1/18 スケール・レジンモデル・フィギア1体(高さ:約10cm)・品番:AD-76309【注意】・製造時の塗装ムラ・ブツ・傷・はみ出し・デカールのズレ・浮き・欠け・ボンドのはみ出し・部品のズレ・タイヤの浮きなど、メーカーによって差はありますが量産モデルはある程度許容されています。・ブリスター、台紙、外箱には輸送に伴うスレやヨレ、汚れ、変形などがある場合がありますのでご了承ください。・パッケージは撮影、検品のため開封している場合がありますのでご了承ください。・パッケージのデザインは画像と異なる場合があります。 2,580円

アメリカン ジオラマ 1/18 フィギア ディーラーシップ 男性 顧客3 American Diorama Figures The Dealership Customer III ミニチュア

BLUGREY(ブラグレー) 楽天市場店
アメリカン ジオラマ 1/18 フィギア ディーラーシップ 男性 顧客3 American Diorama Figures The Dealership Customer III ミニチュアアメリカン ジオラマ 1/18 フィギア ディーラーシップ 男性 顧客3 American Diorama Figures The Dealership Customer III ミニチュア※フィギアのみの商品です。車の模型は付属しません。【仕様】・1/18 スケール・レジンモデル・フィギア1体(高さ:約10cm)・品番:AD-76311【注意】・製造時の塗装ムラ・ブツ・傷・はみ出し・デカールのズレ・浮き・欠け・ボンドのはみ出し・部品のズレ・タイヤの浮きなど、メーカーによって差はありますが量産モデルはある程度許容されています。・ブリスター、台紙、外箱には輸送に伴うスレやヨレ、汚れ、変形などがある場合がありますのでご了承ください。・パッケージは撮影、検品のため開封している場合がありますのでご了承ください。・パッケージのデザインは画像と異なる場合があります。 2,580円

洋書 Tales of Knock Your Socks Off Service: Inspiring Stories of Outstanding Customer Service (Knock Your Socks Off Series)

Glomarket
*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義(XX株式会社等)、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文 3,653円

The Customer Success Professional's Handbook How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company【電子書籍】[ Ashvin Vaidyanathan ]

楽天Kobo電子書籍ストア
<p><strong>The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading <em>Customer Success</em></strong></p> <p>The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM professionー<em>until now</em>.</p> <p><em>The Customer Success Professional’s Handbook</em> is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeedーfrom the practitioner level all the way to senior leadership. The authorsーacknowledged experts in building, training, and managing Customer Success teamsーoffer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book:</p> <ul> <li>Demonstrates how to build, implement, and manage a Customer Success team</li> <li>Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers</li> <li>Provides clear guidance for managers on how to hire a stellar CSM</li> <li>Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities</li> <li>Explains proven methods and strategies for mentoring CSMs throughout their careers</li> <li>Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry’s most respected leaders contributing their perspectives</li> </ul> <p>Currently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. <em>The Customer Success Professional’s Handbook: How to Thrive in One of the World's Fastest Growing Careers</em>ー<em>While Driving Growth For Your Company</em> will prove to be your go-to manual throughout every stage of your CSM career.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,738円

カスタマーサクセス・プロフェッショナル 顧客の成功を支え、持続的な利益成長をもたらす仕事のすべて / 原タイトル:THE CUSTOMER SUCCESS PROFESSIONAL’S HANDBOOK[本/雑誌] / アシュヴィン・ヴァイドゥヤネイサン/著 ルーベン・ラバゴ/著 弘子ラザヴィ/訳

ネオウィング 楽天市場店
ご注文前に必ずご確認ください<商品説明>単なるモノを売るのではなく、結果を売ること。売って終わりではなく、顧客を成功に導くこと。顧客に耳を傾け、ニーズを理解し、顧客が製品やサービスを使って成果を得られるよう導く仕事—カスタマーサクセスマネジメントが、これからのビジネスの成功の鍵を握っている。本書はこの職務に携わる人、今後携わる人のために第一線で活躍する実務家が著したハンドブック。カスタマーサクセスの定義や背景にある潮流から、担当者に求められるスキル、日々の実践、契約更新・拡大・顧客維持の実践的な戦術、カスタマーサクセスチームの構築・管理など、基礎から実践の指針まで網羅的に解説している。担当者レベルから上級管理者・経営レベルまでカスタマーサクセスに関わるすべての人の必携書。<収録内容>第1部 カスタマーサクセスとは何か、なぜそれは素晴らしい仕事なのか(カスタマーサクセスマネジメント—新たなプロフェッショナル職の登場カスタマーサクセスマネジャーの役割とは)第2部 優れたカスタマーサクセスマネジャーの必須スキル(あるカスタマーサクセスマネジャーの1日変わり続けるビジネス界で求められるカスタマーサクセスマネジャーのスキルカスタマーに共感し関係を構築する方法)第3部 カスタマーサクセスの実践(準備で信頼を勝ち取り、課題解決コンサルタントのように質問するカスタマーを成果へ導くジャーニーを定義する「真実の瞬間」によりカスタマージャーニーを現実化するヘルススコアを活用してカスタマーを管理するカスタマーの声(Voc)とテックタッチを活用するカスタマーのビジネスの目標達成を支援する収益を拡大する—エンゲージメント、積極的リスクマネジメント、チャーン分析、契約拡張、推薦獲得)第4部 優れたカスタマーサクセスマネジャーを育成し、流出を防ぐ(カスタマーサクセスチームの運営カスタマーサクセスマネジャーのキャリアパスをつくる)<商品詳細>商品番号:NEOBK-2599870Ashi Vin Vai Doyaneisan / Cho Ru Ben Raba Go / Cho Hiroko Ra the Vi / Yaku / Customer Success Professional Kokyaku No Seiko Wo Sasae Jizoku Tekina Rieki Seicho Wo Motarasu Shigoto No Subete / Original Title: the CUSTOMER SUCCESS PROFESSIONAL’S HANDBOOKメディア:本/雑誌重量:402g発売日:2021/03JAN:9784862763006カスタマーサクセス・プロフェッショナル 顧客の成功を支え、持続的な利益成長をもたらす仕事のすべて / 原タイトル:THE CUSTOMER SUCCESS PROFESSIONAL’S HANDBOOK[本/雑誌] / アシュヴィン・ヴァイドゥヤネイサン/著 ルーベン・ラバゴ/著 弘子ラザヴィ/訳2021/03発売 2,530円

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers CROSSING THE CHASM 3RD /E (Collins Business Essentials) [ Geoffrey A. Moore ]

楽天ブックス
CROSSING THE CHASM 3RD /E Collins Business Essentials Geoffrey A. Moore HARPER BUSINESS2014 Paperback English ISBN:9780062292988 洋書 Business & SelfーCulture(ビジネス) Business & Economics 2,296円

【中古】 Selling by Phone: How to Reach and Sell to Customers in the Nineties / Linda Richardson / McGraw-Hill [ペーパーバック]【メール便送料無料】【あす楽対応】

もったいない本舗 楽天市場店
著者:Linda Richardson出版社:McGraw-Hillサイズ:ペーパーバックISBN-10:0070523762ISBN-13:9780070523760■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては 発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※あす楽ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便(送料210円)をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗 お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗 おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い:  使用されてはいますが、  非常にきれいな状態です。  書き込みや線引きはありません。・良い:  比較的綺麗な状態の商品です。  ページやカバーに欠品はありません。  文章を読むのに支障はありません。・可:  文章が問題なく読める状態の商品です。  マーカーやペンで書込があることがあります。  商品の痛みがある場合があります。 1,861円

SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle【電子書籍】[ Sabri Suby ]

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<p>In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!</p> <p>If you’re tired of struggling to make online marketing work…</p> <p>Sick of throwing money down the drain with PPC advertising…</p> <p>Or just want to create a torrential downpour of hyper-profitable clients for your business…</p> <p>Then THIS will be the most exciting, life-changing book you will EVER read.</p> <p>Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency 2 years running) is finally revealing the exact system he’s used to go from $50 to over $10m in annual revenue…And deployed in over 167 niches to create more than $400m in sales for his clients ? in just 4 years flat!</p> <p>FULL DISCLOSURE: This book is NOT for the faint of heart.</p> <p>If you want the same tired, outdated advice…</p> <p>Untested theories which sound good but don’t work in the real world…</p> <p>Or a book full of ‘warm and fuzzy’ stories which make you feel good…</p> <p>Then this book is NOT for you.</p> <p>However, if you want to FINALLY discover what’s working online…</p> <p>Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline…</p> <p>And elevate your business above the competition and CRUSH them into a fine powder…</p> <p>Then ‘Sell Like Crazy’ will change your business-life forever.</p> <p>Here’s just a taste of what Sabri reveals in this revolutionary book...</p> <p>? How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)</p> <p>? Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details)</p> <p>? The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly ー (Phase 3: Create the perfect bait for your dream buyer )</p> <p>? How to uncover large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition) (Phase 4: The Godfather Strategy)</p> <p>? The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic)</p> <p>? A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)</p> <p>? The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique)</p> <p>? How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 880円

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers Four Must-Win Conversations to Keep and Grow Your Customers【電子書籍】[ Erik Peterson ]

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<p><strong>Proven customer engagement approaches for winning in the most important moments driving profitability and growthーcustomer retention and expansion</strong></p> <p>Industry analysts report that up 70-80% of business growth comes from existing customers.</p> <p>So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions?</p> <p><em>The Expansion Sale</em> provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,419円