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672832件中 1件 - 30件
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Designed for Digital: How to Architect Your Business for Sustained Success DESIGNED FOR DIGITAL (Management on the Cutting Edge) [ Jeanne W. Ross ]
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DESIGNED FOR DIGITAL Management on the Cutting Edge Jeanne W. Ross Cynthia M. Beath Martin Mocker MIT PR2021 Paperback English ISBN:9780262542760 洋書 Business & SelfーCulture(ビジネス) Business & Economics
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3,484円
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Technology-as-a-Service Playbook How to Grow a Profitable Subscription Business【電子書籍】[ Thomas Lah ]
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<p>Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable growth.</p> <p>This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMsーthey will also directly impact the vast network of channel partners. After all, it’s not just about building recurring revenue, it’s about building PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the road map to the next-generation tech business model.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,301円
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The Big Book of Dashboards Visualizing Your Data Using Real-World Business Scenarios【電子書籍】[ Steve Wexler ]
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<p><strong>The definitive reference book with real-world solutions you won't find anywhere else</strong></p> <p><em>The</em> <em>Big Book of Dashboards</em> presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.</p> <p>Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) <em>The</em> <em>Big Book of Dashboards</em> is the only book that matches great dashboards with real-world business scenarios.</p> <p>By organizing the book based on these scenarios and offering practical and effective visualization examples, <em>The Big Book of Dashboards</em> will be the trusted resource that you open when you need to build an effective business dashboard.</p> <p>In addition to the scenarios there's an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts?</p> <p>The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world.</p> <p>A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. <em>The Big Book of Dashboards</em> gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4,539円
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A Dictionary of Business and Management【電子書籍】
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<p>This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. In its sixth edition, it features the very latest developments, such as those relating to information technology (including mobile technology), and the financial crisis and the subsequent sovereign debt crisis. Entries have been updated to refer to recent events and news in the field, for example the LIBOR scandal. Over 100 new entries have been added including <strong>bitcoin</strong>, <strong>Cog's Ladder</strong>, <strong>mobile commerce</strong>, <strong>Six Sigma</strong>, <strong>social media</strong>, <strong>theory of institutional deficiencies</strong>, and <strong>zero-hours contract</strong>. Furthermore, there is expanded coverage of areas such as financial regulation and corporate social responsibility, with a number of new entries offering insight into these topics, including <strong>aw-shucks defence</strong> and <strong>Financial Conduct Authority</strong>. The new edition of this established bestselling dictionary elucidates modern financial and management jargon, defining entries in a clear, concise, and accessible manner. With recommended web links for many entries, accessible and kept up to date via the <em>Dictionary of Business and Management</em> companion website, this edition is more informative than ever. This A--Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,490円
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Managing the Family Business Theory and Practice【電子書籍】[ Thomas Zellweger ]
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<p>This innovative textbook covers the most important challenges facing family businesses. Practice-inspired and research-based, it emphasizes both practice and theory along with concepts, cases and reflection questions to illustrate key topics.</p> <p>This text discusses the relevance of family firms across the globe, their unique strengths and weaknesses, their governance, strategic management, the succession process, drivers of long-term success and interpersonal dynamics. Taking a holistic and international perspective, the book combines management concepts, research findings, practical examples and case studies to provide a unique source of insight and inspiration for students and practitioners in the most prominent type of business organization in the world.</p> <p>This textbook's comprehensive coverage of topics and combination of didactical formats makes it ideal for students studying family firms, and a useful reference for professors, advisors, and practitioners as well.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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9,684円
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Radically Human How New Technology Is Transforming Business and Shaping Our Future【電子書籍】[ Paul Daugherty ]
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<p><strong>Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.</strong></p> <p>In their groundbreaking book, <em>Human + Machine</em>, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation.</p> <p>In <em>Radically Human</em>, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more humanーand more humaneーtechnology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation.</p> <p>These against-the-grain approaches to the basic building blocks of businessーIntelligence, Data, Expertise, Architecture, and Strategy (IDEAS)ーare transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future.</p> <p>With compelling insights and fresh examples from a variety of industries, <em>Radically Human</em> will forever change the way you think about, practice, and win with innovation.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3,906円
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Joy of Business【電子書籍】[ Simone Milasas ]
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<p>What if BUSINESS was JOYFUL and FUN? What if it was so much more than you ever perceived possible? If you were creating your business from the JOY of itーwhat would you choose? What would you change? What would you choose if you knew you could not fail? Business is JOY, it's creation, it's generative. It can be the adventure of LIVING.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,627円
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Women in Business Theory and Cases【電子書籍】[ Martha Reeves ]
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<p>This book combines theory, empirical research, and practical, international case studies to provide students with a comprehensive resource that demonstrates theories on gender alongside their operation in everyday workplace situations.</p> <p>Reeves’s new edition provides a thorough review of issues important to women in the workplace, including gender discrimination and the legal framework for equity at work. The book uses case studies to illustrate key themes and introduces several new features, including:</p> <ul> <li></li> <li>Updated statistics on women’s participation in the workforce</li> <li></li> <li>Updated examples of resources for women in business</li> <li></li> <li>Two new chapters covering negotiation and influencing skills and women in STEM fields</li> <li></li> <li>New case studies, featuring comparisons between the position of women in the United States and in other countries</li> <li></li> <li>An instructor’s manual with advice, suggested answers to the end-of-chapter questions, and additional resources</li> </ul> <p>This is a one-stop resource for any student interested in gender theory and issues that affect women in the workplace.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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15,954円
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Grow Potent Marijuana, Cannabis & Weed Fast: The Ultimate Guide To Growing Weed Indoors & Outdoors For Beginners - Become An Expert In Horticulture, CBD Oil, Medical Marijuana & The Cannabis Business【電子書籍】[ John Lambkin ]
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<p><strong>Do you want to master the art of growing marijuana?</strong></p> <p>Are you interested in starting a highly profitable cannabis business?</p> <p>Would you like to discover an easy, simple blueprint for growing weed that actually works?</p> <p>If you want to grow potent, high yield weed - without wasting months of frustrating trial and error, keep reading…</p> <p>Growing marijuana is incredibly simple if you have the right knowledge.</p> <p>And that's how this guide will help you.</p> <p><strong>Here's what you'll learn:</strong></p> <p>* How To Grow Cannabis - Even if You're A Complete Beginner?<br /> * The Ultimate Guide To Growing Potent, High Yield Weed?<br /> * 5 Common Mistakes Every Rookie Marijuana Gardener Makes?<br /> * The Step-By-Step Blueprint For Growing Your Own Cannabis?<br /> * The Insider Tips Proven To Boost Your Weed's Potency?<br /> * How To Build A Highly Profitable Cannabis Business In 6 Months Or Less?<br /> How Would You Like To Quickly And Efficiently Grow High Potency, High Yield Weed?</p> <p>Whether you're growing indoors, outdoors, or even from your own home, this step-by-step blueprint will teach you everything you need to know.</p> <p><strong>So if you're ready to get started, then grab this empowering guide today and unlock the secrets of growing marijuana.</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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350円
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Data and Analytics Strategy for Business Leverage Data and AI to Achieve Your Business Goals【電子書籍】[ Simon Asplen-Taylor ]
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<p><strong>Struggling to convert your data, analytics and AI strategy into business value?</strong></p> <p><em><strong>Data and Analytics Strategy for Business</strong></em> by <strong>Simon Asplen-Taylor</strong> is an essential guide for CDOs, CAIOs, CIOs and CTOs seeking to deliver measurable results from data investments. Focused on aligning data, analytics and AI with strategic goals, this book helps leaders move from initial implementation to transformation.</p> <p>Fully updated with the latest AI developments, it provides practical tools and real-world insights to accelerate implementation, drive adoption and optimize performance across the organization.</p> <p>You'll learn how to:<br /> - Align data, analytics and AI to strategic business outcomes<br /> - Build trust through data quality, governance and transparency<br /> - Integrate AI and ML Secure executive and organizational buy-in for long-term success<br /> - Learn from real-world examples including Tesco and Facebook</p> <p>With guidance grounded in real results, <em><strong>Data and Analytics Strategy for Business</strong></em> helps senior leaders lead smarter, execute faster and unlock enterprise-wide impact.</p> <p><em><strong>Themes include:</strong></em> <em>data strategy, AI adoption, analytics leadership, digital transformation, data governance, performance optimization</em></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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5,950円
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How to Start Your Own Business And Make it Work【電子書籍】[ DK ]
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<p><strong>Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide.</strong></p> <p>Combining clear, jargon-free language and bold, explanatory illustrations, How to Start Your Own Business shows you how to develop your ideas into a profitable venture, taking you step by step through everything from business plans to branding. Packed with practical, authoritative advice and graphics that demystify complex topics, such as securing investors, establishing an online presence, and recruiting and managing staff, this ebook gives you all the tools you need to understand how a modern start-up works, and create your own.</p> <p>Much more than a standard business-management or self-help book, How to Start Your Own Business shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone with entrepreneurial aspirations, and essential reading for those who simply want to learn more about the world of business and management.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,968円
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Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business【電子書籍】[ Laure Claire Reillier ]
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<p>During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In <em>Platform Strategy</em>, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.</p> <p>Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. <em>Platform Strategy</em> also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.</p> <p>Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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7,976円
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Ideaflow The Only Business Metric That Matters【電子書籍】[ Jeremy Utley ]
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<p><strong>“Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in othersーand in yourself.” ーScott Galloway, bestselling author of <em>The Four</em> and</strong> *<strong>Post Corona</strong></p> <p><strong>Ideaflow: the number of ideas you or your team can generate in a set amount of time</strong>*</p> <p><strong>We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathonーit’s a result of maximizing <em>ideaflow.</em></strong></p> <p>Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:</p> <p>? Overcome dangerous thinking traps<br /> ? Find inspiration in unexpected places<br /> ? Trick your own brain to be more creative<br /> ? Design and deploy affordable experiments<br /> ? Fill your innovation pipeline<br /> ? Unleash your own creative potential, as well as the potential of others</p> <p>Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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948円
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The Digital Transformation Playbook Rethink Your Business for the Digital Age【電子書籍】[ David Rogers ]
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<p><strong>Rethink your business for the digital age.</strong></p> <p>Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?</p> <p>Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, <em>The Digital Transformation Playbook</em> shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.</p> <p>Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategyーcustomers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business modelsーand how to integrate these into your existing business and organization.</p> <p>Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the <em>New York Times</em>. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.</p> <p>Many books offer advice for digital start-ups, but <em>The Digital Transformation Playbook</em> is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3,776円
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Cambridge IGCSE and O Level Business Studies 5th edition【電子書籍】[ Karen Borrington ]
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<p><strong>Exam board: Cambridge Assessment International Education</strong><br /> <strong>Level: IGCSE</strong><br /> <strong>Subject: Business Studies</strong><br /> <strong>First teaching: September 2018</strong><br /> <strong>First exams: Summer 2020</strong></p> <p>This title is endorsed by Cambridge Assessment International Education to support the full syllabus for examination from 2020.</p> <p><strong>Discover business theory beyond the classroom by exploring real-world international businesses through case studies; rely on a tried-and-tested Student's Book to ensure full coverage of the latest Cambridge IGCSE and O Level Business Studies syllabuses (0450/0986/7115).</strong></p> <p>- Encourage understanding with engaging case studies and clear and lively text gradually building content knowledge.<br /> - Develop application and evaluation skills with hundreds of engaging activities and examination-style questions throughout.<br /> - Deepen understanding through systematic syllabus coverage and a spiral structure revisiting material in a structured way.<br /> - Navigate the syllabuses confidently with subject outlines clearly defined at the start of each chapter and syllabus-matching section headings.<br /> - Check understanding with revision checklists enabling reflection, and suggested further practice.<br /> - Reinforce learning with selected answers and additional multiple-choice questions as well as a glossary of key terms online.<br /> - Answers are available in the Boost Core Subscription</p> <p>Available in this series:<br /> Student Textbook Fifth edition (ISBN 9781510421233)<br /> Student Book Boost eBook (ISBN 9781398333826)<br /> Boost Core Subscription (ISBN 9781398341036)<br /> Workbook (ISBN 9781510421257)<br /> Study and Revision Guide (ISBN 9781510421264)</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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5,339円
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The Diary of a CEO: The 33 Laws of Business and Life DIARY OF A CEO [ Steven Bartlett ]
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DIARY OF A CEO Steven Bartlett PORTFOLIO2023 Hardcover English ISBN:9780593715833 洋書 Business & SelfーCulture(ビジネス) Business & Economics
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4,752円
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A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!【電子書籍】[ James Webb Young ]
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<p>This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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415円
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The New Digital Age Reshaping the Future of People, Nations and Business【電子書籍】[ Jared Cohen ]
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<p>'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of <em>Steve Jobs</em></p> <p>From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. <em>The New Digital Age</em> is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton.</p> <p>Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades.</p> <p>A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future.</p> <p>'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,823円
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Manager's Toolkit The 13 Skills Managers Need to Succeed【電子書籍】[ Harvard Business Review ]
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<p>Zeroing in on the specific skills that make great managers stand out from the pack, this comprehensive guide is both an essential primer for new managers and a valuable resource for seasoned executives. From hiring and retaining good people to motivating and developing team members, from understanding key financial statements to delegating work effectively, and from setting goals for others to managing your own career, this actionable guide walks readers through every aspect of managing in a complex business world. Filled with practical tools and tips, this essential toolkit helps managers to stay at the top of their game.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3,249円
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The Business Of Cricket The Story Of Sports Marketing In India【電子書籍】[ Vijay Santhanam ]
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<p>The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with that fame. Then Sunil Gavaskar, India's first batsman-entrepreneur, came along, and in his wake followed Kapil Dev and Sachin Tendulkar. Helped by television and competing multinational brands vying to expand their market in a liberalizing India, sports marketing, which in India is synonymous with cricket, exploded. The culmination of this process was the Indian Premier League (IPL), a brilliant marketing concept that was a win-win for players, sponsors, media and viewers alike. This book, written by two sports enthusiasts who are also ace sports marketers with a combined international experience of forty years in marketing, takes us on an engaging and informative journey through the highs and lows of sports marketing in India. Along the way, the authors explain what constitutes good sports marketing, how the market can be expanded, what the prospects are for sports other than cricket, and why the sports fan needs to be better treated. An incisive, heartfelt book that will appeal to sports fans, marketers, advertisers as well as administrators.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,301円
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Making Business Districts Work Leadership and Management of Downtown, Main Street, Business District, and Community Development Org【電子書籍】[ David Feehan ]
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<p>Unprecedented, broad coverage of downtown and community development topics from a practitioner’s viewpoint!</p> <p>Making Business Districts Work: Leadership and Management of Downtown, Main Street, Business District, and Community Development Organizations is the essential desk reference for downtown and community business district profe</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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15,792円
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Key MBA Models The 60+ Models Every Manager And Business Student Needs To Know【電子書籍】[ Julian Birkinshaw ]
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<p><em><strong>Key MBA Models</strong></em> is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline ? from Strategy and Finance to Marketing and Accounting ? and distils them into concise summaries of what they are and how to apply them.</p> <p>Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:</p> <ul> <li>Strategy</li> <li>Business Economics</li> <li>Finance</li> <li>Decision Science</li> <li>Accounting</li> <li>Operations</li> <li>Marketing</li> <li>Organisational Behaviour</li> </ul> <p>The term ‘model’ is used loosely ? in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).</p> <p>Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.</p> <p><strong>The full text downloaded to your computer</strong></p> <p>With eBooks you can:</p> <ul> <li>search for key concepts, words and phrases</li> <li>make highlights and notes as you study</li> <li>share your notes with friends</li> </ul> <p><strong>eBooks</strong> are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.</p> <p>Upon purchase, you'll gain instant access to this eBook.</p> <p><strong>Time limit</strong></p> <p>The <strong>eBooks</strong> products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4,037円
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Competition Demystified A Radically Simplified Approach to Business Strategy【電子書籍】[ Bruce C. Greenwald ]
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<p><strong>In the highly competitive world of business, understanding the dynamics of strategy is the key to success.</strong></p> <p>Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.</p> <p>Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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790円
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How Will You Measure Your Life? HOW WILL YOU MEASURE YOUR LIFE (Harvard Business Review Classics) [ Clayton M. Christensen ]
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HOW WILL YOU MEASURE YOUR LIFE Harvard Business Review Classics Clayton M. Christensen HARVARD BUSINESS REVIEW PR2017 Paperback English ISBN:9781633692565 洋書 Business & SelfーCulture(ビジネス) Business & Economics
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1,584円
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Summary of Harvard Business Review, Peter F. Drucker, Daniel Goleman & Bill George's HBR's 10 Must Reads on Leadership【電子書籍】[ ? Everest Media ]
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<p>Please note: This is a companion version & not the original book. Sample Book Insights: #1 The most effective leaders are those with high emotional intelligence. They are able to identify and deal with their emotions, as well as the emotions of others, and they are able to motivate and inspire others. #2 The best leaders are not just good at their jobs, but also have emotional intelligence, which is a group of five skills that enables them to maximize their own and their followers’ performance. #3 The five components of emotional intelligence are: awareness, understanding, use of emotions, management of emotions, and empathy. They are important at all levels of the company, and they play an increasingly important role as you move up in the company. #4 Emotional intelligence is the first component of emotional intelligence, and it is born in the neurotransmitters of the brain’s limbic system, which governs feelings, impulses, and drives. It can be learned through motivation, extended practice, and feedback.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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500円
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The Growth Strategies of Hotel Chains Best Business Practices by Leading Companies【電子書籍】[ Kaye Sung Chon ]
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<p>How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?</p> <p>This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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14,652円
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Two Birds in a Tree Timeless Indian Wisdom for Business Leaders【電子書籍】[ Ram Nidumolu ]
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<p>The Higher Reality of Business The health of business is inextricably linked with the health of humanity and nature. But our current approaches to leadership treat business as entirely separateーand the result has been recurring economic, environmental, and human crises. In this extraordinary book, Ram Nidumolu uses evocative parables and stories from the ancient Indian wisdom texts, the Upanishads, to introduce Being-centered leadership. This new kind of leadership is anchored in the concept of Being, the fundamental reality that underlies all phenomena. Being-centered leaders are guided by an innate sense of interconnectionーthe good of the whole becomes an integral part of their decisions and actions. Using the experiences of over twenty trailblazing CEOs, as well as those from his own life, Nidumolu describes a four-stage road map every aspiring leader can use to reconnect business to the wider worldーto the benefit of all.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,468円
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Coronavirus and Business: The Insights You Need from Harvard Business Review【電子書籍】[ Harvard Business Review ]
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<p><strong>Lead your business through the crisis.</strong></p> <p>As the pandemic is exacting its toll on our lives and wreaking havoc in the global economy, HBR is helping companies and managers make sense of this unprecedented situation and lead employees through it. What should you and your company be doing right now to counter these challenges?</p> <p><em>Coronavirus and Business: The Insights You Need from Harvard Business Review</em> is a compilation of sixteen recent articles from HBR.org. It provides you with essential thinking about keeping your company running remotely, managing your business through disaster and recovery, and finding it within yourself to lead with resilience through the crisis.</p> <p><strong>Business is changing. Will you adapt or be left behind?</strong> Get up to speed and deepen your understanding of the topics that are shaping your company's future with the <strong>Insights You Need from Harvard Business Review</strong> series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.</p> <p>You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,994円
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Marketing Made Simple A Step-by-Step StoryBrand Guide for Any Business【電子書籍】[ Donald Miller ]
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<p><strong>This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.</strong></p> <p>Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.</p> <p>Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:</p> <ul> <li>The three stages of customer relationships.</li> <li>How to create and implement the one marketing plan you will never regret.</li> <li>How to develop a sales funnel that attracts the right customers to your business.</li> <li>The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.</li> <li>The keys to wireframing a website that commands attention and generates conversions.</li> </ul> <p>The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,444円
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How to Start a Motors and Engines of a Kind Typically Found on Aircraft Business (Beginners Guide) How to Start a Motors and Engines of a Kind Typically Found on Aircraft Business (Beginners Guide)【電子書籍】[ Donald Bueno ]
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This publication will teach you the basics of how to start a Motors and Engines of a Kind Typically Found on Aircraft Business. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of how to start a Motors and Engines of a Kind Typically Found on Aircraft Business画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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616円
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