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| 商品 | 説明 | 価格 |
|---|---|---|
 Copywriting - Marketing Easy Marketing Easy【電子書籍】[ Exponencial Grupo ] 楽天Kobo電子書籍ストア | ＜p＞One of the things that makes the Internet so appealing is the fact there is plenty of useful and entertaining information to be found. Of course, some website owners prefer to simply copy data from other sources as a way to flesh out the content of their sites.＜/p＞ ＜p＞When this happens, they miss out on some great opportunities. Here are just a couple of reasons why original web copywriting is not only important, but essential to the success of a web site.＜/p＞ ＜p＞Firstly, original copy helps to make the website stand out from the millions of other sites that are already up and running. Even if the subject matter is the same that is found around the Internet, orginal copy is the chance to put the data into word combinations that are a little different. When the content of the site is not a copycat of thousands of similar sites, the chances for ranking higher on searches is much better.＜/p＞ ＜p＞Along with making the site stand out a litle more, creating original copy also makes it possible to use keywords to the best advantage. This can also help to push the ranking up a few more notches in search engines.＜/p＞ ＜p＞Strategically placing keywords that are part of common searches online help to improve the chances of showing up in the top ten results. Higher rankings mean more visitors. If the purpose of the site is to market an idea or product, this is a very good thing.＜/p＞ ＜p＞Lastly, copywriting provides a creative outlet. Drafting original content makes it possible to show the world what you have to offer in the way of ideas, style, concepts and opinions. You simply can't do that if the content is borrowed from another source.＜/p＞ ＜p＞While it is true that coming up with original content takes longer than simply cutting and pasting canned content onto the site, the benefits far outweigh the time spend in the endeavor. When given a choice between going with tired old copy that can be found all over the Internet and coming up with something new and different, always go for the fresh web copy.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 150円 |
 Writer's Fast Track to Freelance Copywriting for the Web: The Original Work from Home Job Opportunity【電子書籍】[ Angela Kaelin ] 楽天Kobo電子書籍ストア | ＜p＞If you've ever dreamed of working from home and being your own boss, then freelance copywriting for the web is a way to make your dream come true fast.＜/p＞ ＜p＞Freelance copywriting for the web is the quickest and easiest ways to go into the freelance writing business for yourself and begin earning a living quickly. You don't need a college degree and you don't need a resume. "Writers' Fast Track to Freelance Copywriting" shows you how to get started now.＜/p＞ ＜p＞If you have some basic writing and sales skills, you can get started in a matter of a few days with just the information in this little book.＜/p＞ ＜p＞The first half explores modern copywriting and the major aspects of digital marketing you need to know as a modern freelance copywriter. The second half, shows you everything you need to get your business started and tells you how most freelance web copywriters find work.＜/p＞ ＜p＞Better than that, it tells you, in a no-nonsense fashion, how to really get the best jobs and the best clients fast.＜/p＞ ＜p＞If you're ready to hit the ground running as a freelance copywriter for the web, this book is for you.＜/p＞ ＜p＞Table of Contents＜/p＞ ＜p＞Foreword＜br /＞ I. Freelance Copywriting for the Web＜/p＞ ＜ol＞ ＜li＞Why Copywriting for the Web?＜/li＞ ＜li＞What is Copywriting?＜/li＞ ＜li＞Web Content＜/li＞ ＜li＞What is SEO?＜/li＞ ＜li＞Landing Pages＜/li＞ ＜li＞Sales Letters＜/li＞ ＜li＞How to Write a Sales Letter＜/li＞ ＜li＞Conversion Rates＜/li＞ ＜li＞Swap Files＜/li＞ ＜li＞Web Advertising Campaigns＜/li＞ ＜li＞Article marketing＜/li＞ ＜li＞Resource Box: How to Make People Click Your Links＜/li＞ ＜li＞How to Create Articles for the Purpose of Attracting Web Traffic＜/li＞ ＜li＞Newsletters＜/li＞ ＜li＞How To Build an Opt-in List for E-mail Marketing＜/li＞ ＜li＞The CAN-SPAM Act: A Compliance Guide for Business＜/li＞ ＜li＞Social Networkinga＜/li＞ ＜li＞Press Releases＜/li＞ ＜li＞White papers＜/li＞ ＜/ol＞ ＜p＞II. Your Freelance Copywriting Business＜br /＞ 20. Getting Started＜br /＞ 21. Professional Web Site＜br /＞ 22. Your Office＜br /＞ 23. Your Services＜br /＞ 24. Taxes＜br /＞ 25. Creating a Business Entity＜br /＞ 26. How to Get Copywriting Jobs＜br /＞ 27. How to Get the Best Jobs and the Best Copywriting Clients＜br /＞ 28. How to Cold Call＜br /＞ 29. Dealing with Clients＜br /＞ 30. Fees＜br /＞ 31. The Importance of Contracts＜br /＞ 32. Invoices＜br /＞ 33. Time Management＜br /＞ 34. The Road to Financial Freedom＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 316円 |
 Copy Editing 3-in-1 Guide to Master Copyediting, Copywriting, Writing Editing, Non-Fiction Writing & Edit Copy【電子書籍】[ Jaiden Pemton ] 楽天Kobo電子書籍ストア | ＜p＞Copy Editing - 3 Manuscripts in 1 Book, Including: How to Write Sales Copy, How to Edit Writing and How to Write Non-Fiction＜/p＞ ＜ol＞ ＜li＞＜/li＞ ＜/ol＞ ＜p＞HOW TO WRITE SALES COPY:＜/p＞ ＜p＞7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing.＜/p＞ ＜p＞YOU'LL LEARN:＜/p＞ ＜ul＞ ＜li＞How to determine your sale copy audience＜/li＞ ＜li＞Defining your product purpose＜/li＞ ＜li＞How to develop your sales page＜/li＞ ＜li＞Persuading reader action＜/li＞ ＜li＞How to tell a story＜/li＞ ＜li＞Playing on basic human needs＜/li＞ ＜li＞How to develop your rebuttal＜/li＞ ＜li＞How to excite your audience＜/li＞ ＜li＞Presenting a sense of urgency＜/li＞ ＜li＞How to define a call to action＜/li＞ ＜li＞How to set your sales copy apart＜/li＞ ＜li＞And so much more!＜/li＞ ＜/ul＞ ＜ol start="2"＞ ＜li＞＜/li＞ ＜/ol＞ ＜p＞HOW TO EDIT WRITING:＜/p＞ ＜p＞7 Easy Steps to Master Writing Editing, Proofreading, Copy Editing, Spelling, Grammar & Punctuation.＜/p＞ ＜p＞YOU'LL LEARN:＜/p＞ ＜ul＞ ＜li＞The stages of editing: structural, line editing, and copy editing＜/li＞ ＜li＞Necessary conversations to have between writers and editors＜/li＞ ＜li＞The benefits of reading aloud to yourself and others＜/li＞ ＜li＞How to separate the smaller elements into manageable chunks＜/li＞ ＜li＞How to maintain consistency＜/li＞ ＜li＞How to keep readers engaged＜/li＞ ＜li＞How to isolate text in order to determine its purpose＜/li＞ ＜li＞How to engage more deeply with the text in front of you＜/li＞ ＜li＞How to critically evaluate dialogue and general flow＜/li＞ ＜li＞How to monitor pacing and organization＜/li＞ ＜li＞How to edit in reverse＜/li＞ ＜li＞And so much more!＜/li＞ ＜/ul＞ ＜ol start="3"＞ ＜li＞＜/li＞ ＜/ol＞ ＜p＞HOW TO WRITE NON-FICTION:＜/p＞ ＜p＞7 Easy Steps to Master Creative Non-Fiction, Memoir Writing, Travel Writing & Essay Writing.＜/p＞ ＜p＞YOU'LL LEARN:＜/p＞ ＜ul＞ ＜li＞How to define your genre by understanding the scope of your content＜/li＞ ＜li＞How to understand the subgenre in your content and how to reflect that in your title＜/li＞ ＜li＞How to write effective books by using seven simple, but powerful secrets＜/li＞ ＜li＞How to ensure that you captivate your audiences through compelling writing＜/li＞ ＜li＞How to use sources effectively when producing non-fiction content＜/li＞ ＜li＞How to avoid needless criticism by using effective and credible sources＜/li＞ ＜li＞How to ensure that your content is consistent with the narrative you want to portray＜/li＞ ＜li＞How to produce high-quality content on a consistent basis while keeping things fresh＜/li＞ ＜li＞How to ensure you have the right approach in your book while making sure you're addressing your audience properly＜/li＞ ＜li＞How to make the most of the time and space you have to develop content＜/li＞ ＜li＞And so much more!＜/li＞ ＜/ul＞ ＜p＞Master Copyediting, Copywriting, Writing Editing, Non-Fiction Writing & Edit Copy Today!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 703円 |
 Mind Hacking: 25 Tecniche di Persuasione Avanzata Copywriting Persuasivo, #1【電子書籍】[ Luigi Padovesi ] 楽天Kobo電子書籍ストア | ＜p＞Scopri i segreti della manipolazione mentale.＜/p＞ ＜p＞Ci? che imparerai questo libro ? un argomento particolare e trasversale, che ? possibile applicare alla vendita, al ＜strong＞copywriting＜/strong＞, al ＜strong＞marketing＜/strong＞ di qualsiasi genere.＜/p＞ ＜p＞La ＜strong＞persuasione＜/strong＞ ? la base per il Marketing e la Vendita.＜/p＞ ＜p＞In questo libro scoprirai ＜strong＞25 tecniche avanzate＜/strong＞ di persuasione che ti daranno accesso a scorciatoie per la mente del cliente.＜/p＞ ＜p＞Puoi applicare queste tecniche in moltissime occasioni, dal semplice testo di copywriting alla stesura di un piano di marketing per la tua azienda.＜/p＞ ＜p＞? interessante conoscere queste strategie per poterle riconoscere quando vengono applicate su di noi: si tratta di tecniche segrete, finora conosciute solo dalle pi? grandi aziende che daranno accesso a risultati incredibili.＜/p＞ ＜p＞＜strong＞PS: Ci siamo passati tutti.＜/strong＞ Leggendo questo testo riconoscerai diversi metodi che sono stati applicati anche su di te, per portarti a credere o ad acquistare qualcosa.＜/p＞ ＜p＞Mind Hacking ti svela i segreti di marketing e manipolazione mentale delle pi? grandi aziende.＜/p＞ ＜p＞Ecco un assaggio.＜/p＞ ＜ul＞ ＜li＞Scopri come creare ＜strong＞affinit?＜/strong＞ con il cliente＜/li＞ ＜li＞Usa la ＜strong＞trasparenza＜/strong＞ e ＜strong＞l'intrigo＜/strong＞ a tuo vantaggio＜/li＞ ＜li＞Impara a concedere ＜strong＞lusinghe e licenze＜/strong＞＜/li＞ ＜li＞Progetta e creare un ＜strong＞rituale＜/strong＞ per creare dipendenza＜/li＞ ＜li＞Usa a tuo vantaggio ＜strong＞dimonstrazioni e demo＜/strong＞＜/li＞ ＜li＞Quali ＜strong＞numeri＜/strong＞ usare a tuo favore＜/li＞ ＜li＞Come fare ＜strong＞appello all'autorit?＜/strong＞ - anche senza averla!＜/li＞ ＜li＞Scopri come e perch? devi creare un ＜strong＞nemico＜/strong＞ comune＜/li＞ ＜li＞Scopri e gestisci la ＜strong＞resistenza＜/strong＞ all'acquisto＜/li＞ ＜li＞＜strong＞Procedi per passi＜/strong＞ per evitare il rifiuto＜/li＞ ＜li＞Scopri quando essere ＜strong＞aggressivi＜/strong＞ con la vendita＜/li＞ ＜li＞Impara ad offrire una ＜strong＞falsa alternativa＜/strong＞＜/li＞ ＜li＞Fai leva sull'＜strong＞avidit?＜/strong＞ dei tuoi clienti＜/li＞ ＜li＞Sfrutta le ＜strong＞novit?＜/strong＞ e le parole magiche＜/li＞ ＜li＞Impara a soddisfare ＜strong＞l'ego del cliente＜/strong＞＜/li＞ ＜li＞Crea un ＜strong＞senso di urgenza＜/strong＞ per chiudere la vendita＜/li＞ ＜li＞Scopri i segreti per ＜strong＞destabilizzare le credenze＜/strong＞ del cliente＜/li＞ ＜li＞Gestisci i ＜strong＞presupposti＜/strong＞, soprattutto se falsi, che si oppongono alla vendita＜/li＞ ＜li＞Impara i trucchi per creare ＜strong＞familiarit?＜/strong＞ con il cliente＜/li＞ ＜li＞＜strong＞Instilla l'idea＜/strong＞ nella mente del cliente perch? cresca in autonomia＜/li＞ ＜li＞Fai leva su ＜strong＞speranze e paure＜/strong＞ del cliente per guidare il pensiero＜/li＞ ＜li＞Gioca con ＜strong＞l'investimento di tempo＜/strong＞＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,250円 |
 Love-Based Copywriting System A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites【電子書籍】[ Michele PW (Pariza Wacek) ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Voted one of Small Business Forum's top 3 books every entrepreneur should read in 2015.＜/strong＞＜/p＞ ＜p＞If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day.＜/p＞ ＜p＞Yes, you ABSOLUTELY can sell more with love, and this book shows you how!＜/p＞ ＜p＞In Michele's first book, "Love-Based Copywriting Method," she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.＜/p＞ ＜p＞In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through ＜strong＞her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.＜/strong＞＜/p＞ ＜p＞You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created.＜/p＞ ＜p＞Also as a bonus, it includes a free workbook!＜/p＞ ＜p＞＜strong＞This highly acclaimed series has been featured on numerous media outlets, including Forbes CBS and NPR.＜/strong＞＜/p＞ ＜p＞＜em＞I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.＜/em＞＜br /＞ Christine Kloser, award-winning author＜/p＞ ＜p＞＜em＞If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!＜/em＞＜br /＞ Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"＜/p＞ ＜p＞＜em＞As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.＜/em＞＜br /＞ Amy Ahlers, Wake-Up Call Coach & Bestselling Author＜/p＞ ＜p＞＜strong＞What readers are saying about the Love-Based Copy books:＜/strong＞＜/p＞ ＜p＞＜em＞Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end.＜/em＞ T.L. Cooper＜/p＞ ＜p＞＜em＞The message is excellent and will be a book I'll recommend to all my clients＜/em＞. Goodreads reader＜/p＞ ＜p＞＜em＞Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy.＜/em＞ Jessi Lohman＜/p＞ ＜p＞＜em＞I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series!＜/em＞ Goodreads reader＜/p＞ ＜p＞＜em＞Best copy about writing copy I have read.＜/em＞ Christopher Sherrod＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 827円 |
 Copywriting and the Unique Selling Proposition【電子書籍】[ Mike Swedenberg ] 楽天Kobo電子書籍ストア | ＜p＞For the intermediate to advanced advertising copywriter. These techniques are controversial.＜br /＞ A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.＜br /＞ Topics include:＜br /＞ What is Copywriting＜br /＞ Duties of a Copywriter＜br /＞ Institutional Advertising＜br /＞ Advertising is Like Sales, Everyone Thinks They Can Do it＜br /＞ Unique Selling Proposition＜br /＞ Me Too Products＜br /＞ Feature vs Benefits＜br /＞ The Parts of an Ad＜br /＞ Writing A Headline＜br /＞ Subheads＜br /＞ Writing Bodycopy＜br /＞ Taglines＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 516円 |
 Una palabra vale m?s que mil im?genes. Copywriting para persuadir a las audiencias【電子書籍】[ Jordi Caball? May ] 楽天Kobo電子書籍ストア | ＜p＞La creatividad no es innata. El copywriting se aprende. De la misma forma que podemos trabajar los m?sculos del cuerpo, podemos entrenar el cerebro a pensar de forma creativa. Este libro pretende explicar qu? es el copywriting o la redacci?n publicitaria, sus principios, las funciones del redactor, el proceso de conceptualizaci?n, el poder del storytelling para contar buenas historias, y el papel del humor para captar la atenci?n. Combina teor?a y pr?ctica con una actividad al final de cada cap?tulo. Lo dif?cil no es escribir para diferentes medios o entornos digitales, sino escribir buenos textos con un prop?sito concreto: persuadir a quien los lee.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,142円 |
 The Letter Book The Ultimate Guide for Copywriting【電子書籍】[ Robert Collier ] 楽天Kobo電子書籍ストア | ＜p＞In 'The Letter Book' by Robert Collier, the author explores the power of written communication through letters. Collier delves into the art of crafting meaningful and persuasive letters, offering practical advice and examples for readers to improve their writing skills. The book is written in a clear and accessible style, making it easy for readers to apply the teachings in their own correspondence. Collier's emphasis on the importance of effective communication reflects the historical context of the early 20th century, where written letters were a primary mode of communication. Through this book, readers can gain insights into the timeless principles of effective communication that still hold true today.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 300円 |
 Copywriting: ?berzeugende Worte, die verkaufen【電子書籍】[ Luigi Padovesi ] 楽天Kobo電子書籍ストア | ＜p＞Entdecken Sie die ＜strong＞Geheimnisse des ?berzeugenden Werbetextens＜/strong＞ und ＜strong＞schreiben Sie effektive E-Mails und Verkaufstexte.＜/strong＞＜br /＞ Der Markt hat sich ver?ndert, und eine gute Verkaufsseite mit einer stark ?berzeugenden und emotionalen Komponente kann das Verhalten Ihrer Nutzer drastisch ver?ndern und sie zum Kauf Ihrer Produkte bewegen.＜br /＞ Wir werden untersuchen, wie die ?berzeugende und emotionale Komponente eine immer wichtigere Rolle im Verkaufen spielt. Die logische, informative und rationale Komponente muss jedoch immer auch vorhanden sein, damit Ihre Leserin und Ihr Leser Ihnen Glaubw?rdigkeit schenken und der Verkauf auch f?r den analytischsten Lesenden abgeschlossen werden kann.＜/p＞ ＜p＞Wir werden die Einw?nde analysieren, die den Kaufinstinkt Ihres Kunden blockieren, und die Geheimnisse f?r den effektivsten Abschluss einer Transaktion aufdecken.＜/p＞ ＜p＞Luigi Padovesi wird Ihnen schlie?lich einige Beispiele f?r hochkonvertierende Verkaufsskripte und viele Tipps und Tricks f?r effektives Copywriting geben.＜/p＞ ＜p＞＜strong＞Mit diesem Buch entdecken Sie ...＜/strong＞＜/p＞ ＜p＞＜em＞＜strong＞? Die Urspr?nge des Copywritings und die Probleme, die es im Kopf des Kunden l?st＜/strong＞＜/em＞＜br /＞ ? Was wir unter "Persuasive Copywriting" verstehen＜br /＞ ＜em＞＜strong＞? Die ZWEI Fehler, die 99% der Werbetexter unwissentlich begehen＜/strong＞＜/em＞＜br /＞ ? Grundlagen des SEO-Textens, um organische Kunden zu gewinnen＜br /＞ ＜em＞＜strong＞? Business-Texter-Techniken＜/strong＞＜/em＞＜br /＞ ? Wie Sie Ihren Wert pro Wort maximieren＜br /＞ ＜em＞＜strong＞? Wie Sie Ihrer Zielgruppe einen Mehrwert bieten, damit sie Ihnen vertraut - und bei Ihnen kauft＜/strong＞＜/em＞＜br /＞ ? Die geheimen Worte, die einen MASSIVEN Einfluss auf Ihre Kampagnen haben werden＜br /＞ ＜em＞＜strong＞? Wie Sie Ihre Produkte mit der Benefit-Technik beschreiben＜/strong＞＜/em＞＜br /＞ ? Emotionale Kommunikation - und warum sie so wichtig ist＜br /＞ ＜em＞＜strong＞? Wie Sie die Zahlen interpretieren, um die Wirksamkeit Ihrer Arbeit zu messen＜/strong＞＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,300円 |
 Love-Based Copywriting Method The Philosophy Behind Writing Copy That Attracts, Inspires and Invites【電子書籍】[ Michele PW (Pariza Wacek) ] 楽天Kobo電子書籍ストア | ＜p＞The book that started a movement!＜/p＞ ＜p＞Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.＜/p＞ ＜p＞But you don't have to use fear ? you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.＜/p＞ ＜p＞Ahhh -- doesn't that sound wonderful?＜/p＞ ＜p＞In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear ? ＜strong＞the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services over eight years.＜/strong＞ Plus, she includes dozens of exercises so you too can easily implement love-based copy into your own business.＜/p＞ ＜p＞Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients.＜/p＞ ＜p＞＜strong＞This award-winning series has been featured on numerous media outlets, including CBS and NPR.＜/strong＞＜/p＞ ＜p＞You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.＜/p＞ ＜p＞＜em＞I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.＜/em＞＜br /＞ Christine Kloser, award-winning author＜/p＞ ＜p＞＜em＞If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!＜/em＞＜br /＞ Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"＜/p＞ ＜p＞＜em＞As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.＜/em＞＜br /＞ Amy Ahlers, Wake-Up Call Coach & Bestselling Author＜/p＞ ＜p＞＜strong＞What readers are saying about the Love-Based Copy books:＜/strong＞＜/p＞ ＜p＞＜em＞Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end.＜/em＞ T.L. Cooper＜/p＞ ＜p＞＜em＞The message is excellent and will be a book I'll recommend to all my clients.＜/em＞ Goodreads reader＜/p＞ ＜p＞＜em＞Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy.＜/em＞ Jessi Lohman＜/p＞ ＜p＞＜em＞I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series!＜/em＞ Goodreads reader＜/p＞ ＜p＞＜em＞Best copy about writing copy I have read.＜/em＞ Christopher Sherrod＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 496円 |
 The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Co ADWEEK COPYWRITING HANDBK [ Joseph Sugarman ] 楽天ブックス | ADWEEK COPYWRITING HANDBK Joseph Sugarman WILEY2006 Paperback English ISBN：9780470051245 洋書 Business & SelfーCulture（ビジネス） Business & Economics | 5,544円 |
 Les secrets du copywriting pour les millionnaires Devenez un magicien de la r?daction publicitaire【電子書籍】[ John IMIZA ] 楽天Kobo電子書籍ストア | ＜p＞Dans " Les secrets du copywriting pour les millionnaires," John Imiza, e?crivain passionne? et expert en communication persuasive, partage sa vaste expe?rience et ses 130 conseils essentiels pour devenir un copywriter efficace. Que vous soyez un professionnel du marketing, un entrepreneur ou un aspirant e?crivain, ce guide inestimable vous apprendra les secrets du copywriting qui captivent les lecteurs, les persuadent d'agir et cre?ent un impact durable. John explore chaque facette du copywriting, de la compre?hension profonde de votre public cible a? l'utilisation de la psychologie des couleurs, en passant par la cre?ation de propositions de valeur convaincantes. Vous de?couvrirez comment e?tablir des liens e?motionnels avec vos lecteurs, cre?er des titres accrocheurs, utiliser des te?moignages convaincants, et bien plus encore. Chaque conseil est illustre? par des exemples concrets et des e?tudes de cas, vous montrant comment appliquer ces techniques dans votre propre travail. Que vous souhaitiez ame?liorer vos compe?tences en re?daction publicitaire, augmenter vos ventes ou tout simplement devenir un meilleur communicateur, ≪ Les secrets du copywriting pour les millionnaires" vous donnera les outils ne?cessaires pour re?ussir dans le monde exigeant du copywriting. Ce livre est un compagnon indispensable pour ceux qui recherchent une expertise en communication persuasive. Prenez en main votre succe?s en copywriting avec ce guide complet qui vous aidera a? transformer vos mots en actions.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,757円 |
 洋書 Love-Based Publishing paperback Book, Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites (Love-Based Business) Glomarket | *** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文 | 4,278円 |
 Rosser Reeves' Reality In Advertising - Second Edition Masters of Copywriting【電子書籍】[ Dr. Robert C. Worstell ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.＜/strong＞＜/p＞ ＜p＞Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languagesーFrench, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrewーand has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue."＜/p＞ ＜p＞Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising.＜/p＞ ＜p＞In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it.＜/p＞ ＜p＞But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales.＜/p＞ ＜p＞Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"ーan essential book for anyone who works in advertising, or uses advertising extensively.＜/p＞ ＜p＞It is today required reading in hundreds of great corporations and many of the world's leading business schools.＜/p＞ ＜p＞(from the original cover)＜/p＞ ＜p＞＜strong＞This new, revised edition stays true to the original text＜/strong＞ while providing additional material which refine his approch in light of modern approaches to copywriting and advertising. Those modern approaches are themselves based on much older succesful actions which have been known in marketlaces before recorded history.＜/p＞ ＜p＞Just as Reeves built his own success on classic authors such as Hopkins, Kennedy, Schwab, Wheeler, Collier and Schwartz.＜/p＞ ＜p＞The shoulders of giants he stood on to see further are being made available to you - as we bring these classic Masters of Marketing into the new publishing formats of ebooks and Print-on-Demand texts.＜/p＞ ＜p＞As well, these books are also being produced as courses, an old medium in a new digital format.＜/p＞ ＜p＞All just so you can climb up and see further yourself.＜/p＞ ＜p＞Your continuing success awaits.＜/p＞ ＜p＞＜strong＞Scroll Up and Get Your Copy Now.＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 750円 |
 Copywriting Secrets eBook Part 5 8 IMPORTANT ELEMENTS OF COPYWRITING【電子書籍】[ Sugeng Wawa ] 楽天Kobo電子書籍ストア | ＜p＞Master the science of Copywriting to make your writing more persuasive and increase your sales conversions.＜br /＞ Are you struggling to write copywriting but not earning?＜/p＞ ＜p＞You don't worry, because I was just like you, before knowing this new pattern.＜br /＞ Fortunately, you don't have to worry and worry about the sales conversions that you are getting, because imagine that you can actually start to increase it even more after reading this ebook!＜/p＞ ＜p＞The knowledge here has been tested in the field and has proven to be Effective in Generating Tens, even Hundreds of Million, to Billions of Rupiah＜br /＞ Language is easy to understand and accompanied by examples of everyday case studies＜br /＞ Impact Can Be Feel Immediately＜/p＞ ＜p＞At first you might think that this ebook is cheap, until you finally imagine how much impact you will feel after reading this Copywriting Secrets ebook. And finally you realize, what you feel is so profitable because it has an impact on the progress of your business.＜/p＞ ＜p＞Happy reading and Practice!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 496円 |
 Copywriting per vendere online e generare pi? lead. tecniche di scrittura efficace per il marketing su internet, tra programmazione neurolinguistica, persuasione ed ipnosi conversazionale【電子書籍】[ Alessandro Banchelli ] 楽天Kobo電子書籍ストア | ＜p＞Una piccola differenza in un testo pu? davvero cambiare le sorti di un prodotto venduto online?＜/p＞ ＜p＞La risposta ? semplicemente si, se conosci quella piccola differenza.＜/p＞ ＜p＞"Copywriting Per Vendere Online" ? la guida Italiana pi? avanzata di Programmazione Neurolinguistica ed Ipnosi Conversazionale applicate esclusivamente al Web Marketing.＜/p＞ ＜p＞Realizzata da Alessandro Banchelli, marketer online professionista, consulente per alcune tra le top aziende Italiane per fatturato e relatore ai pi? importanti eventi di SEO e Web Advertising In Italia, "Copywriting Per Vendere Online" ? una polveriera di strategie di copywriting persuasivo che sarai in grado di applicare fin da subito alle vendita rapida di prodotti e servizi.＜/p＞ ＜p＞5 capitoli, oltre 50 tecniche di scrittura efficace, pi? di 200 esempi, "Copywriting Per Vendere Online" ? gi? stato recensito con entusiasmo da alcune tra le figure di riferimento pi? conosciute ed affidabili nel panorama del marketing online in Italia.＜/p＞ ＜p＞Cerca le recensioni in rete e scoprirai come il libro rappresenti un'esplosione di tecnologie linguistiche utili a trasformare ogni contenuto in un ritorno rapido dell'investimento.＜/p＞ ＜p＞Naturalmente, guadagnare online dipende dalla capacit? di generare risposte pre-programmate.＜/p＞ ＜p＞La PNL, l'Ipnosi Conversazionale e la scrittura efficace sono le nuove sorgenti di profitto indispensabili a qualsiasi azienda e libero professionista che voglia generare flussi di reddito costanti ed a lungo termine.＜/p＞ ＜p＞Di conseguenza, conoscere le scorciatoie che trasformano un semplice contenuto in un contenuto che immediatamente funziona protegge gli investimenti di un'impresa ed allo stesso tempo accende la miccia a prospettive di fatturato nuove e virtualmente illimitate.＜/p＞ ＜p＞Perci?, se sei curioso di sapere quali risultati possa portare la lettura e l'applicazione costante delle tecnologie presenti in questo libro, fermati un attimo e fra un minuto comincerai a chiederti quale sia la prima cosa da fare online una volta che hai compreso che non esistono davvero pi? ostacoli.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 11,305円 |
 Google non ti temo Posiziona il tuo brand online con il SEO copywriting【電子書籍】[ Giancarla Marciano Zaino ] 楽天Kobo電子書籍ストア | ＜p＞Pensa a quante volte, ogni giorno, ti capita di cercare (e trovare!) su Google delle risposte alle tue domande. Informazioni, intrattenimento, acquisti pi? o meno mirati: tutto passa da l?, c’? poco da fare.＜br /＞ Se sei un’azienda o un* freelance, ＜strong＞non puoi quindi trascurare questo immenso flusso di informazioni＜/strong＞ che scorre a un passo da te. Magari hai un ecommerce di abiti da cerimonia o di accessori tech. Come puoi far arrivare i tuoi prodotti al tuo pubblico? ＜strong＞Un testo scritto in ottica SEO ? uno degli strumenti per riuscirci＜/strong＞ e per farlo devi imparare a usare a tuo vantaggio il SEO copywriting.＜br /＞ E qui entra in gioco la bussola perfetta, che ti aiuta a trovare la direzione giusta per farti emergere nell’oceano delle ricerche online: il manuale della SEO copywriter ＜strong＞Giancarla Zaino Marciano＜/strong＞ dal titolo ＜em＞＜strong＞Google non ti temo. Posiziona il tuo brand online con il SEO copywriting＜/strong＞＜/em＞.＜/p＞ ＜p＞Il manuale affronta questi aspetti principali:＜/p＞ ＜ul＞ ＜li＞una disamina chiara di ＜strong＞cosa sia il SEO copywriting＜/strong＞ e del suo ruolo cruciale per l’indicizzazione ＜strong＞e il posizionamento＜/strong＞ su Google;＜/li＞ ＜li＞le ＜strong＞6 fasi fondamentali del SEO copywriting＜/strong＞, con esercizi pratici, analisi approfondite e strategie concrete per definire obiettivi, progettare reader persona, selezionare temi, individuare competitor, studiare intenti di ricerca e keywords, e scrivere testi SEO-friendly;＜/li＞ ＜li＞＜strong＞la social SEO＜/strong＞, con consigli pratici per ottimizzare profili, post, reel su Instagram, pins su Pinterest e video su TikTok.＜/li＞ ＜/ul＞ ＜p＞Per approfondire, Giancarla ha inserito nel manuale anche un’utilissima “＜strong＞cassetta degli attrezzi＜/strong＞” con una bella infornata di consigli su libri, newsletter, blog e canali YouTube da seguire e altri strumenti formativi e informativi completamente gratuiti. Infine, il manuale si chiude con ＜strong＞un pratico glossario＜/strong＞ per chiarire i termini pi? tecnici.＜/p＞ ＜p＞Giancarla aiuta ogni giorno i personal brand e le PMI a posizionarsi online con contenuti semplici, umani e usabili per i motori di ricerca e le persone.＜br /＞ In questo ebook si mette nei panni di un imprenditore o di una imprenditrice con un business da comunicare online. Con il suo ＜strong＞stile impeccabile, chiaro e scorrevole＜/strong＞, ti svela le tecniche migliori di progettazione e scrittura. Tecniche utili per far arrivare i tuoi prodotti o i servizi al pubblico ＜em＞onlife＜/em＞, cio? quello che interagisce continuamente tra la realt? analogica e quella virtuale e interattiva.＜br /＞ ＜em＞Google non ti temo＜/em＞ ? un ＜strong＞compagno indispensabile＜/strong＞ per te che desideri navigare con destrezza nel mondo del SEO Copywriting e imparare a ＜strong＞progettare e scrivere contenuti per migliorare il posizionamento del tuo sito e/o ecommerce＜/strong＞ sui motori di ricerca (Google in primis).＜/p＞ ＜p＞＜em＞＜strong＞Google non ti temo＜/strong＞＜/em＞ ? scritto per te che stai cercando un vero e proprio assistente SEO sempre al tuo fianco! Il manuale ? pensato ＜strong＞per imprenditori e imprenditrici, copywriter, content creator＜/strong＞ e, in generale, per chiunque desideri un approccio pratico e diretto per creare e scrivere contenuti web irresistibili e SEO-friendly.＜br /＞ Fare SEO copywriting non significa inserire noiose parole chiave in ogni riga del tuo testo: ? mente, cuore, strategia e progettazione dentro il tuo sito e i social.＜br /＞ Fare SEO copywriting non ? nemmeno quel lavoro da nerd iper-specializzati che temi: anche se, ora come ora, pu? sembrarti un processo complesso, vedrai che, grazie a questo ebook, ＜strong＞sar? tutto cristallino＜/strong＞.＜br /＞ Se sogni che le persone trovino il tuo brand cercando su Google, questo ? il primo passo da compiere ＜strong＞per arrivare tra i primi risultati＜/strong＞.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,657円 |
 Copywriting Third Edition Successful writing for design, advertising and marketing【電子書籍】[ Gyles Lingwood ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞An inspiring and essential book for everyone interested in improving the way they write＜/strong＞. - ＜em＞Brian Minards, School of Advertising, Academy of Art University, San Francisco＜/em＞＜br /＞ Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *＜em＞Copywriting, Third Edition＜/em＞ takes you through step-by-step processes that can help you to write content quickly and effectively.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,244円 |
 Manuale di copywriting e scrittura per il web Teoria, pratica e strumenti per scrivere meglio【電子書籍】[ Alfonso Cannavacciuolo ] 楽天Kobo電子書籍ストア | ＜p＞Se hai un sito web, devi scrivere. Se gestisci la pagina social della tua azienda o della tua associazione, devi scrivere. Se lavori come copywriter o redattore, devi scrivere ogni giorno e con professionalit?. Siamo diventati tutti editori e passiamo sempre pi? tempo a progettare, scrivere, rivedere e pubblicare contenuti, soprattutto online. Ma quali sono le regole da seguire per scrivere un testo che funzioni e sia chiaro, efficace e credibile? Si pu? imparare a scrivere meglio anche se non l’abbiamo mai fatto in precedenza? Il Manuale di copywriting e scrittura per il web ? la risposta ai tanti dubbi di chi deve scrivere ogni giorno, ma ? pieno di incertezze perch? non ha avuto una preparazione specifica. Dalla semplice email allo spot radio, dal testo per una pagina web a un post su Facebook, le regole di questo manuale si possono applicare a tutti i media tradizionali e digitali. Con una scrittura chiara, ricca di consigli pratici ed esempi, l’autore ci accompagna lungo un percorso che parte dalle basi per arrivare agli strumenti pi? complessi. Un manuale da tenere sempre sulla scrivania per migliorare ogni giorno una delle competenze pi? richieste da aziende, agenzie di comunicazione e web agency.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,400円 |
 Copywriting Secrets eBook Part 19 ANATOMY AIDCA IN COPYWRITING【電子書籍】[ Sugeng Wawa ] 楽天Kobo電子書籍ストア | ＜p＞Master the science of Copywriting to make your writing more persuasive and increase your sales conversions.＜br /＞ Are you struggling to write copywriting but not earning?＜/p＞ ＜p＞You don't worry, because I was just like you, before knowing this new pattern.＜br /＞ Fortunately, you don't have to worry and worry about the sales conversions that you are getting, because imagine that you can actually start to increase it even more after reading this ebook!＜/p＞ ＜p＞The knowledge here has been tested in the field and has proven to be Effective in Generating Tens, even Hundreds of Million, to Billions of Rupiah＜br /＞ Language is easy to understand and accompanied by examples of everyday case studies＜br /＞ Impact Can Be Feel Immediately＜/p＞ ＜p＞At first you might think that this ebook is cheap, until you finally imagine how much impact you will feel after reading this Copywriting Secrets ebook. And finally you realize, what you feel is so profitable because it has an impact on the progress of your business.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 496円 |
 Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business COPYWRITING STRATEGIES [ Nicki Krawczyk ] 楽天ブックス | COPYWRITING STRATEGIES Nicki Krawczyk ROCKRIDGE PR2022 Paperback English ISBN：9781638079477 洋書 Social Science（社会科学） Language Arts & Disciplines | 2,376円 |
 Copywriting per Landing Page ad alta conversione【電子書籍】[ Lorenzo Paoli ] 楽天Kobo電子書籍ストア | ＜p＞Il Copywriter scrive per vendere: questo ? vero soprattutto con una Landing Page, una pagina progettata per portare l’utente ad una conversione. Se poi consideri che il Copywriting ?, di solito, il fattore di conversione pi? efficace, comprendi come comunicare in modo corretto i tuoi prodotti e la tua azienda sia fondamentale.＜br /＞ In questo libro lavorerai su tante tecniche di Copywriting utili per potenziare la Landing Page. Partendo dall’analisi della Buyer Persona e della sua psicologia, ti addentrerai nel suo linguaggio, comprendendo come fare ricerca per trovare le parole pi? incisive da scrivere sulla pagina.＜br /＞ Analizzerai le parti pi? importanti di una Landing Page, come la Hero Section, le sezioni di pagina, i titoli di sezione, la scheda prodotto.＜br /＞ Niente teorie senza applicazione e tanti esempi: questo libro ? una guida completa per lavorare sulla tua Landing Page, sperimentare con testi anche creativi e suscitare il desiderio della persona, accompagnandola all’acquisto dopo avere risolto tutti i suoi dubbi, le domande e le obiezioni.＜br /＞ Leggilo mentre costruisci la tua Landing Page: tra case study ed esempi, avrai tanto materiale da cui scegliere. Buone conversioni.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,109円 |
 100 Secrets de Copywriting : comment ?crire pour vendre et ?crire pour le web【電子書籍】[ Olivier Morel ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Apprenez ? ?crire des pages de ventes, des e-mails ou des publicit?s, plus convaincants, qui motiveront ceux qui les liront et qui poussent ? l'achat.＜/strong＞＜/p＞ ＜p＞Le copywriting est l'art d'?crire pour vendre, une comp?tence de plus en plus recherch?e. L'objectif du livre est de vous partager les meilleurs secrets, ?prouv?s, pour ?crire avec plus de persuasion et vendre, et de ＜strong＞rendre le copywriting accessible＜/strong＞.＜/p＞ ＜p＞Ce guide pratique s'adresse aux blogueurs, entrepreneurs et r?dacteurs web, responsables marketing, et plus largement ? tous ceux qui ont besoin de vendre plus, ? l'aide de l'?crit.＜/p＞ ＜p＞Voici par exemple quelques "secrets de copywriting" pr?sent?s :＜br /＞ - Portez une conviction forte, personne ne peut copier ce que vous ?tes,＜br /＞ - Personne n'ach?te sans "Pourquoi",＜br /＞ - Parlez toujours ? une personne pr?cise,＜br /＞ - Utilisez le mod?le du Pont,＜br /＞ - Travaillez les b?n?fices plus que le contenu de vos produits,＜br /＞ - L'?l?ment qui double les taux de conversion des titres.＜/p＞ ＜p＞Vous recherchez plus de conversions, et plus de ventes ? Alors vous allez aimer ce livre dont l'objectif est de donner des conseils concrets pour am?liorer vos e-mails, vos pages de ventes, vos publicit?s, vos vid?os ...＜/p＞ ＜p＞En bonus, vous pourrez t?l?charger l'analyse en vid?o de trois pages de ventes d?cortiqu?es, pour progresser concr?tement.＜/p＞ ＜p＞＜em＞Olivier Morel, expert du digital et du e-commerce est le fondateur de Publier son Livre, o? il a coach? de nombreux auteurs ? l'?criture persuasive, et a pu pr?parer ce livre sur le copywriting en fran?ais.＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 878円 |
 Hidden Copywriting Secrets for Getting $5k Per Client Fast And Easy Even if You Are a Complete Beginner【電子書籍】[ Robbin Harris ] 楽天Kobo電子書籍ストア | ＜p＞Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills and also land you clients that pay as much as $5k per project＜/p＞ ＜p＞Want Better Conversions?＜br /＞ Higher Rankings & More Sales?＜br /＞ Write Better Copy＜br /＞ Website owner? Professional copywriter? Copywriter wannabe? Look over my shoulder as I show you all the tips & tricks to this easy system.＜/p＞ ＜p＞Getting more conversions/sales and deep pocket clients is＜br /＞ what the Step-by-Step Copywriting guide is all about.＜/p＞ ＜p＞Your goal, as you go through this step-by-step copywriting guide, is to develop your website and conversion-copywriting techniques to the point that you don't merely put words on a page that will transform both your business or your clients business＜/p＞ ＜p＞Instead, you create a plan based on your precise target customers. Your copy will be specifically geared to speak to, make a connection with and persuade your customers to click, call, subscribe or buy.＜/p＞ ＜p＞And with all the tips, tricks and tools I give you… creating this kind of response to your site is easier than ever.＜/p＞ ＜p＞Get the book Now!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 752円 |
 Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell!【電子書籍】[ Paul Lima ] 楽天Kobo電子書籍ストア | ＜p＞Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and magazine ads to direct response marketing, from Google ads to website copy and social media, Copywriting That Works... works! The book will show you how to: develop concepts that command your target market's attention; write headlines, body copy and calls to action that hit your mark and meet your objectives; apply creative and linear copywriting concepts to newspaper and magazine ads, direct response brochures and to Google ads for Web copy and social media, including blogs. In a step-by-step approach, this practical, easy-to-follow book shows you the importance of: determining your purpose, defining your target market, knowing your unique selling proposition before you write, and differentiating between brand awareness and hard sell and between features and benefits. In addition, Copywriting That Works includes a bonus chapter on how to optimize websites for the best Search Engine results.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 80円 |
 Advanced Copywriting and Storytelling Manual FI Master of Words【電子書籍】[ Manu Messias ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞T＜/strong＞ervetuloa kirjan "Master of Words: Advanced Copywriting and Storytelling Manual" myyntisivulle. Jos haluat hallita copywritingin ja tarinankerronnan taidon ja tulla vakuuttamisen ja tehokkaan viestinn?n mestariksi, olet oikeassa paikassa. T?m? kattava ja k?yt?nn?llinen kirja on ehdoton opas markkinoijille, yritt?jille, kirjoittajille ja kaikille, jotka haluavat luoda mukaansatempaavia viestej?, jotka vangitsevat yleis?n huomion ja tuottavat poikkeuksellisia tuloksia.＜/p＞ ＜p＞＜strong＞Miksi t?m? kirja on v?ltt?m?t?n:＜/strong＞＜/p＞ ＜p＞Digitaalisessa maailmassa, joka on t?ynn? tietoa ja kovaa kilpailua, on t?rke?mp?? kuin koskaan hallita copywritingin ja tarinankerronnan taito. T?m? kirja tarjoaa arvokkaita oivalluksia ja k?yt?nn?n strategioita vakuuttavien viestien luomiseen, jotka erottuvat markkinoilla, vangitsevat yleis?n ja tuottavat konkreettisia tuloksia. Olitpa sitten kokenut markkinoinnin ammattilainen tai aloittelija, t?m? edistynyt k?sikirja antaa sinulle taidot ja tiedot, joita tarvitset erottuaksesi yh? tiukemmin kilpaillulla alalla.＜/p＞ ＜p＞＜strong＞Mit? opit:＜/strong＞＜/p＞ ＜p＞- Tekstinkirjoittamisen ja tarinankerronnan keskeiset perusteet.＜br /＞ - Edistyneet strategiat vakuuttavien viestien luomiseen.＜br /＞ - Miten ymm?rt?? kohdeyleis?? ja luoda yhteys siihen.＜br /＞ - Tarinankerronnan merkitys br?ndien rakentamisessa.＜br /＞ - Tekniikat tekstin optimoimiseksi SEO:n kannalta.＜br /＞ - Miten luoda menestyksekk?it? markkinointikampanjoita.＜br /＞ - Ja paljon muuta!＜/p＞ ＜p＞＜strong＞Kenelle t?m? kirja on tarkoitettu:＜/strong＞＜/p＞ ＜p＞- Digitaalisen markkinoinnin ammattilaiset.＜br /＞ - Mainostoimittajat ja copywriterit.＜br /＞ - Yritt?j?t ja yritysten omistajat.＜br /＞ - Markkinoinnin ja viestinn?n opiskelijat.＜br /＞ - Kaikki, jotka ovat kiinnostuneita parantamaan viestint?taitojaan.＜/p＞ ＜p＞＜strong＞Kirjoittajasta:＜/strong＞＜/p＞ ＜p＞Manu Messias on copywriter ja tarinankerronnan asiantuntija, jolla on yli 10 vuoden kokemus digitaalisen markkinoinnin alalta. H?n on tunnustettu puhuja ja kouluttaja, ja h?n on auttanut lukemattomia br?ndej? luomaan mukaansatempaavia viestej?, jotka tuottavat tuloksia. H?nen ty?ns? tunnetaan luovuudesta, aitoudesta ja vaikuttavuudesta.＜/p＞ ＜p＞＜strong＞?l? odota kauemmin - hanki kopiosi t?n??n:＜/strong＞＜/p＞ ＜p＞Jos olet valmis viem??n copywriting- ja tarinankerrontataitosi seuraavalle tasolle ja erottumaan kilpailluilla markkinoilla, ?l? odota en??. Hanki kopio kirjasta "Master of Words: Advanced Copywriting and Storytelling Manual" jo t?n??n ja aloita matkasi vakuuttamisen ja tehokkaan viestinn?n mestariksi.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 824円 |
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洋書 Echo Point Books & Media paperback Book, How to Write a Good Advertisement: A Short Course in Copywriting Glomarket | *** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文 | 6,465円 |
 Copywriting For Rural Business Success【電子書籍】[ Sarah Walkerden ] 楽天Kobo電子書籍ストア | ＜p＞Would you like to enhance the results you get from your marketing?＜/p＞ ＜p＞Would you like to learn to write your own compelling social media and blog posts?＜/p＞ ＜p＞Writing great copy is one of the most valuable skills you can possibly learn in business.＜/p＞ ＜p＞Even if you need to or plan to outsource some of your copywriting - a very wise move indeed - you'll still need to learn the basics for your day-to-day marketing.＜/p＞ ＜p＞There's a good chance you'll need to write emails...＜/p＞ ＜p＞There's a good chance you'll need to post on social media...＜/p＞ ＜p＞There's a good chance you'll need to throw a sales page together in a hurry, without any help...＜/p＞ ＜p＞There's a good chance you'll need to write a few blog posts...＜/p＞ ＜p＞And there's a good chance you'll need to update the content on your website. Particularly in the early days of a new business or as a smaller business, we often need to do ALL of these things ourselves, until we have the budget to outsource.＜/p＞ ＜p＞To get the results we need however, your messaging and copywriting MUST be done right. Or at least, as well as you can manage.＜/p＞ ＜p＞This book, will show you how. It doesn't matter if you think you can't write. Or have never been able to write. It's a skill that can be learnt.＜/p＞ ＜p＞This book will make it easy to figure out what to say, how to say it and where to put it. All to give you the fantastic results you've been dreaming about.＜/p＞ ＜p＞?After all... Copy equals cash. It had better be good.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 421円 |
 Copywriting Second Edition Successful Writing for Design, Advertising, Marketing【電子書籍】[ Mark Shaw ] 楽天Kobo電子書籍ストア | ＜p＞Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.＜/p＞ ＜p＞Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.＜/p＞ ＜p＞Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,315円 |
 Becoming An Expert At Copywriting【電子書籍】[ komail haider ] 楽天Kobo電子書籍ストア | ＜p＞Complete guide on how to become expert at copywriting,become skillful copywriter.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 497円 |