Copywriting 電子書籍 and [本・雑誌・コミック]
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86件中 1件 - 30件
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| 商品 | 説明 | 価格 |
|---|---|---|
 高?服力的文案寫作心法：為什麼?的文案沒有效？教?潛入顧客?心世界:寫出真正能銷售的必勝文案！ Persuasive Copywriting: Cut Through the Noise and Communicate with Impact: 2nd Edition【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞丁菱娟 作家／創業導師／資深公關人＜br /＞ 李洛克 「故事革命」創?人＜br /＞ 林育聖 「文案的美」負責人＜br /＞ 洪震宇 《精準寫作》作者／寫作教練＜br /＞ 歐陽立中 Super教師／暢銷作家＜br /＞ 專業推薦＜/p＞ ＜p＞在今天碎片化的市場上，行銷人員都為了如何抓住多管道、分心的消費者，而傷透腦筋。＜/p＞ ＜p＞文案似乎不再有效，網紅行銷、殺人標題、直播、數據行銷、MarTech可能有效？還是要針對平台演算法，設法吸引聊天機器人的目光？＜/p＞ ＜p＞世界變得太快，消費者是否真的變了？＜/p＞ ＜p＞?的文案如何有效地直指人心，能??服消費者、改變他們的心態、促成購買？＜/p＞ ＜p＞暢銷書《超好賣的文案銷售術》作者、英國的文案大師安迪?麥斯蘭，在這本書中明確指出，雖然如今傳遞訊息的管道多元化了，然而，影響力的心理學法則依然適用。消費者並沒有變，只是穿上了一件新衣服。＜/p＞ ＜p＞文案的目的，就是藉由文字去改變別人的行為，使人們有不同的思考、感受和行動，這還是不變的。但是，?也要具備同理、影響、?服的方法與技巧：＜/p＞ ＜p＞人們喜歡故事。＜/p＞ ＜p＞人們會受到情緒影響。＜/p＞ ＜p＞人們喜歡模式。＜/p＞ ＜p＞人們有好奇心。＜/p＞ ＜p＞這些都是我們可以操作的心理槓桿。＜/p＞ ＜p＞了解人心，才能寫好文案。人們根深柢固的需求，可參考馬斯洛的「需求層級理論」；本書更提供能觸動讀者的19種情感，可以依?撰寫文案的目的，參考使用。＜/p＞ ＜p＞本書特色還有：＜/p＞ ＜p＞★獨特的「情感文案術」方法＜/p＞ ＜p＞★在強調「?品效益」之前，可先運用的三個好點子：承諾、祕密、?故事。＜/p＞ ＜p＞★缺乏感覺的?品，要如何寫文案？＜/p＞ ＜p＞★各章有「好文案/壞文案」專欄，教?如何判斷一?文案的好壞＜/p＞ ＜p＞★世界一流廣告公司和文案高手的訪談＜/p＞ ＜p＞★?容行銷、新溝通管道（行動裝置、社群媒體）的運用＜/p＞ ＜p＞★實務練習、心法傳授，盡全力?助?學習！＜/p＞ ＜p＞不論?是從事業務行銷、廣告、公關工作、擔任網路小編，或是經營自己的公司、網站，本書都是?必備的參考書，?助?在混亂市場中取得勝利，成功銷售！＜/p＞ ＜p＞【專家好評】＜/p＞ ＜p＞我特別喜歡書裡有一句針對此書的文案：「撰寫具?服力的文案，在充斥各類噪音的商場突圍而出……」本書的確像是各式文案流派裡的一股清流，諸般心法都反覆指向人性，讓我們文案人可以抵抗寫作焦慮，從洞察人性心理來下筆，彷彿是為我們文案人戴上了「抗噪耳機」。＜/p＞ ＜p＞ーー李洛克，《故事行銷》作者、「故事革命」創?人＜/p＞ ＜p＞作者安迪．麥斯蘭犀利直接地點出多數人寫文案的盲點：絮絮叨叨、急著推銷。但真實的讀者是怎麼一回事？安迪?：「他們沒有義務讀?寫的文案，更不用?開始?讀之後會繼續讀下去。」「與?想跟他們談論的事相比，他們還有其他重要得多的事要做。」原來，真正好的文案並不是把?品介紹得鉅細靡遺，而是讓讀者「樂於?讀」。＜/p＞ ＜p＞可是明明知道是廣告，有誰會樂於?讀?？這就是安迪レイ害的地方了。除了理論之外，還給?明確的「文案公式」，讓?只要照著用，就能勝過80%的文案。好文案，從把讀者放在心上開始；而想學會寫好文案，從?翻開這本書開始！＜/p＞ ＜p＞ーー歐陽立中，Super教師／暢銷作家＜/p＞ ＜p＞由於網際網路的關係，如今商業界迫切需要好文案，但好文案又如此的少。如果?想成功，這本書請最少讀三次；如果想要評論文案，?也要讀它。裡面都是好東西，沒有一句廢話。＜/p＞ ＜p＞ーーDrayton Bird（被大衛．奧格威稱為「世界上最?直效行銷的人」）＜/p＞ ＜p＞如果?喜歡守規矩，卻又喜歡打破它們，本書就是為?而寫。安迪恰到好處地跟讀者討論、提出方針和教導，又能睿智地讓?一邊會心微笑、一邊把文案寫得更精彩。＜/p＞ ＜p＞ーーElle Graham-Dixon，BBDO New Yorkー福特全球規劃主管＜/p＞ ＜p＞《高?服力的文案寫作心法》展現寫作的魅力，?容從古希臘的寫作理論一直談到fMRI技術，進一?精煉?的文字，好讓?抓住讀者的目光。本書不單探討文案的?服力和銷售力，更能?發、迷惑和撫慰讀者的心靈。＜/p＞ ＜p＞ーーJoe Fattorini，《嚴選美酒》（The Wine Show）節目主持人、記者＜/p＞ ＜p＞以講師而論，我要給作者滿分十分。而《高?服力的文案寫作心法》這本書的得分還要更高，它是美術總監和文案寫手的必讀好書。＜/p＞ ＜p＞ーーMarc Lewis，倫敦傳媒藝術學院（School of Communication Arts）校長＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,645円 |
 The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters【電子書籍】[ Joseph Sugarman ] 楽天Kobo電子書籍ストア | ＜p＞Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,450円 |
 Fantastic Words and Where to Find Them Unleashing the Power of Persuasive Copywriting【電子書籍】[ Jeffrey Teodoro ] 楽天Kobo電子書籍ストア | ＜p＞"Fantastic Words and Where to Find Them" is an engaging and comprehensive ebook that delves into the art and science of persuasive copywriting. Whether you're a budding marketer, a business owner, or an aspiring copywriter, this book will equip you with the essential techniques and strategies to create compelling content that captivates and convinces your target audience.＜/p＞ ＜p＞Drawing upon proven principles from psychology, marketing, and consumer behavior, this ebook explores the fundamental elements of persuasive copywriting and provides practical insights to help you craft messages that inspire action and drive results. Through a step-by-step approach, you'll discover how to employ persuasive language, tap into emotions, and leverage psychological triggers to influence your readers and persuade them to take the desired action.＜/p＞ ＜p＞Key topics covered in this ebook include:＜/p＞ ＜ol＞ ＜li＞ ＜p＞Understanding the psychology of persuasion: Gain a deep understanding of the psychological factors that influence decision-making and learn how to align your copywriting techniques with these principles. Explore concepts such as social proof, scarcity, authority, and reciprocity, and discover how to harness them to enhance your persuasive writing.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Identifying your target audience: Learn the importance of understanding your audience's needs, desires, and pain points. Develop effective buyer personas and create tailored messages that resonate with your readers on a personal level.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Crafting attention-grabbing headlines: Master the art of writing compelling headlines that instantly capture attention and entice readers to delve further into your content. Discover proven headline formulas and techniques that compel readers to click, read, and act.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Building credibility and trust: Explore strategies to establish credibility and trustworthiness in your writing. Learn how to leverage testimonials, case studies, statistics, and storytelling to build a strong foundation of trust with your audience.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Persuasive language and storytelling: Uncover the secrets of persuasive language and storytelling techniques that engage, inspire, and move your readers. Learn how to evoke emotions, create vivid imagery, and tell stories that connect with your audience on a deeper level.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Crafting compelling calls to action (CTAs): Discover how to create powerful and persuasive calls to action that guide your readers toward the desired action. Learn about effective placement, design, and wording of CTAs to maximize conversions.＜/p＞ ＜/li＞ ＜/ol＞ ＜p＞This book offers a comprehensive guide to persuasive copywriting, providing practical techniques and real-world examples to help you craft irresistible content that engages your readers, influences their decisions, and drives your desired outcomes. Whether you're writing sales pages, email campaigns, landing pages, or social media posts, this ebook is your go-to resource for mastering the art of persuasive copywriting and achieving marketing success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,417円 |
 從零開始學寫吸金文案：30秒入門，超生火、最推坑的31個勾心銷售寫作指南 Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits... No Matter What You Sell Or Who You【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞寫出促購的正確詞語，是?個人都能學會的最賺錢技能！＜/p＞ ＜p＞出色的文案寫作＝大量金錢入?，達成財富自由＜/p＞ ＜p＞??的文案寫作＝永遠窮忙奮鬥，盡是做無用功＜/p＞ ＜p＞如果?：＜/p＞ ＜p＞★曾經為自己的業務寫廣告、電子郵件和銷售信函卻失敗，這本書適合?。＜/p＞ ＜p＞★需要?生更多銷售，無論?是賣什麼或要賣給誰，這本書適合?。＜/p＞ ＜p＞★夢想達成財富自由，卻沒有足?銷售額來支持，這本書適合?。＜/p＞ ＜p＞?可以將任何東西賣給任何人！＜/p＞ ＜p＞沒有人天生知道如何出售，而優質?品、行銷漏斗、導流技巧、客?名單……等銷售招數，＜/p＞ ＜p＞都不如文案寫作更能更能放大?的優勢，促成購買並帶來錢潮。＜/p＞ ＜p＞?個人都能學會組合各種單詞，使人們心動，點?、致電或掏出錢包向?購買。＜/p＞ ＜p＞本書集結31個文案寫作的秘訣，從理論面的?清楚「文案」是什麼，＜/p＞ ＜p＞如何發掘並促成客?的購買動機，到實戰面的如何撰寫各式行銷文案、關鍵字句運用的方式：＜/p＞ ＜p＞●10個促購誘因：賺錢、省時間、省力、減少痛苦、獲得讚賞、擁有愛、變舒適……＜/p＞ ＜p＞●8種與客?建立的情感連結：愛、恨、恐懼、?榮、驕傲、?望、貪婪、自由＜/p＞ ＜p＞●8種方式研究客群：現場互動、爬論壇、?客服、搜問答網站、做市調、問社群網站……＜/p＞ ＜p＞●3條?對成功的銷售公式：定義→煽動→解決；好處1→好處2→好處3；之前→之後→搭橋＜/p＞ ＜p＞●5種標題寫作範本：「如果」類、「獲取」類、「犯錯」類、「警告」類、「證實」類……＜/p＞ ＜p＞●13道?驟迅速撰寫文案：標題→驚人的?法→定義問題→煽動→提出解決方案……＜/p＞ ＜p＞●4種勾起購買欲望的商品故事：真實故事、案例分析、實戰演練、三M?容法＜/p＞ ＜p＞●8項檢?改善文案：標題是否與客群相關？有給明確理由現在就買？是否驅動情感？……＜/p＞ ＜p＞這些秘訣隨看隨用、收效快速，富含經過實戰?練的心得與技巧，並搭配生動的語言與圖像。＜/p＞ ＜p＞即使是零經驗、剛浮現銷售需求的素人，也能一??循序漸進瞭解銷售的邏輯，＜/p＞ ＜p＞正確使用吸引購買的文字，組合出最適合自己?品的文案寫作方式。＜/p＞ ＜p＞無論?是在線上、影音、郵件、臉書寫廣宣……本書傳授的文案寫作秘訣都適用。＜/p＞ ＜p＞掌握核心知識與技術，快速寫出讓人買到?手指的勸敗文案，就是這麼簡單！"＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,405円 |
 101 Copywriting Tips for Beginners and Advanced【電子書籍】[ Marcin Majchrzak ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Have you ever desired to write about your product, service, or company? Don't know where to start? Want to take your writing skills to the next level? 101 Copywriting Tips for Beginners and Advanced is a read full of useful tips, examples, and formulas!＜/strong＞＜/p＞ ＜p＞101 Copywriting Tips for Beginners and Advanced is a practical handbook to the art of creating clear, concise, and powerful content. This is a great guide, both for inexperienced beginners and copywriting specialists. The item covers many topics - h＜strong＞ow to write a headline, edit the text, convince the customer to buy, as well as identify the right reader＜/strong＞, and much more!＜/p＞ ＜p＞101 Copywriting Tips for Beginners and Advanced is an incredibly intuitive yet comprehensive book that will help you create effective work. ＜strong＞Whether you're selling an idea to your boss or offering specific products or services, this guide is for you.＜/strong＞ The publication contains 101 tips that are easy to implement and understand - here and now!＜/p＞ ＜p＞The tips are divided into specific sections, which makes it easier to use them and work on the text.＜/p＞ ＜ol＞ ＜li＞ ＜p＞General advice.＜/p＞ ＜/li＞ ＜li＞ ＜p＞How to identify the ideal reader?＜/p＞ ＜/li＞ ＜li＞ ＜p＞Editing.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Headlines.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Landing page.＜/p＞ ＜/li＞ ＜/ol＞ ＜p＞6.Call to Action.＜/p＞ ＜ol start="7"＞ ＜li＞ ＜p＞Trade offer.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Social media writing tactics.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Copywriting formulas.＜/p＞ ＜/li＞ ＜/ol＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 300円 |
 Master of Words Advanced Copywriting and Storytelling Manual NO【電子書籍】[ Manu Messias ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞V＜/strong＞elkommen til salgssiden for boken "Master of Words: Advanced Copywriting and Storytelling Manual". Hvis du ?nsker ? mestre kunsten ? skrive tekster og fortelle historier og bli en mester i overtalelse og effektiv kommunikasjon, har du kommet til rett sted. Denne omfattende og praktiske boken er den definitive guiden for markedsf?rere, entrepren?rer, skribenter og alle som ?nsker ? skape engasjerende budskap som fanger publikums oppmerksomhet og genererer eksepsjonelle resultater.＜/p＞ ＜p＞＜strong＞Hvorfor denne boken er uunnv?rlig:＜/strong＞＜/p＞ ＜p＞I en digital verden som er mettet med informasjon og hard konkurranse, er det viktigere enn noensinne ? beherske kunsten ? skrive tekster og fortelle historier. Denne boken gir deg verdifull innsikt og praktiske strategier for ? skape overbevisende budskap som skiller seg ut i markedet, fenger publikum og genererer konkrete resultater. Enten du er en erfaren markedsf?rer eller nybegynner, vil denne avanserte h?ndboken gi deg ferdighetene og kunnskapen du trenger for ? skille deg ut i en stadig mer konkurranseutsatt bransje.＜/p＞ ＜p＞＜strong＞Hva du vil l?re:＜/strong＞＜/p＞ ＜p＞- De grunnleggende prinsippene for tekstforfatning og historiefortelling.＜br /＞ - Avanserte strategier for ? skape overbevisende budskap.＜br /＞ - Hvordan du forst?r og f?r kontakt med m?lgruppen din.＜br /＞ - Betydningen av historiefortelling for ? bygge merkevarer.＜br /＞ - Teknikker for ? optimalisere tekstene dine for SEO.＜br /＞ - Hvordan du skaper vellykkede markedsf?ringskampanjer.＜br /＞ - Og mye mer!＜/p＞ ＜p＞＜strong＞Hvem denne boken er for:＜/strong＞＜/p＞ ＜p＞- Digitale markedsf?rere.＜br /＞ - Reklameskribenter og tekstforfattere.＜br /＞ - Entrepren?rer og bedriftseiere.＜br /＞ - Markedsf?rings- og kommunikasjonsstudenter.＜br /＞ - Alle som er interessert i ? forbedre sine kommunikasjonsferdigheter.＜/p＞ ＜p＞＜strong＞Om forfatteren:＜/strong＞＜/p＞ ＜p＞Manu Messias er tekstforfatter og historieforteller med over 10 ?rs erfaring innen digital markedsf?ring. Han er en anerkjent foredragsholder og kursholder, og har hjulpet utallige merkevarer med ? skape engasjerende budskap som gir resultater. Arbeidet hans er kjent for sin kreativitet, autentisitet og gjennomslagskraft.＜/p＞ ＜p＞＜strong＞Ikke vent lenger - skaff deg ditt eksemplar i dag:＜/strong＞＜/p＞ ＜p＞Hvis du er klar til ? ta tekstforfatter- og historiefortellerferdighetene dine til neste niv? og skille deg ut i et konkurranseutsatt marked, b?r du ikke vente lenger. Skaff deg ditt eksemplar av "Master of Words: Advanced Copywriting and Storytelling Manual" i dag, og start reisen mot ? bli en mester i kunsten ? overtale og kommunisere effektivt.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 801円 |
 Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice Dental Marketing for Dentists, #2【電子書籍】[ Alex Wong ] 楽天Kobo電子書籍ストア | ＜p＞***＜strong＞Attract More Patients and Grow Your Dental Practice with Compelling Website Content＜/strong＞***＜/p＞ ＜p＞＜strong＞Are you a dentist who wants to attract more patients and boost revenue?＜/strong＞＜/p＞ ＜p＞＜strong＞Do you want to be able to create amazing web content?＜/strong＞＜/p＞ ＜p＞There's a lot of competition in the dental industry for new patients. Every day new websites appear, offering to make it attractive for potential customers to switch to their practice. So, what's the secret to standing out from the crowd?＜/p＞ ＜p＞The answer is compelling, engaging website content that makes you stand out from every other dental practice out there.＜/p＞ ＜p＞With ＜em＞＜strong＞Dental Copywriting Hacks: A Complete Blueprint to Marketing and Growing Your Online Dental Practice＜/strong＞＜/em＞ you will get help with:＜/p＞ ＜ul＞ ＜li＞＜strong＞Understanding your market＜/strong＞＜/li＞ ＜li＞＜strong＞How to position yourself in the marketplace＜/strong＞＜/li＞ ＜li＞＜strong＞Action plans＜/strong＞＜/li＞ ＜li＞＜strong＞Developing a unique selling proposition＜/strong＞＜/li＞ ＜li＞＜strong＞Creating your homepage, team page, contact page & service pages＜/strong＞＜/li＞ ＜li＞＜strong＞Keyword research＜/strong＞＜/li＞ ＜li＞＜strong＞Proven copywriting strategies＜/strong＞＜/li＞ ＜li＞＜strong＞Demonstrating your expertise＜/strong＞＜/li＞ ＜li＞＜strong＞And much more…＜/strong＞＜/li＞ ＜/ul＞ ＜p＞Your dental practice deserves to be seen among the crowd and positioned in exactly the right place to attract new customers.＜/p＞ ＜p＞With ＜em＞＜strong＞Dental Copywriting Hacks＜/strong＞＜/em＞ you can do all that to make sure your business is ready to take the next step to become truly profitable.＜/p＞ ＜p＞＜strong＞--------------------------------------------------------＜/strong＞＜/p＞ ＜p＞＜strong＞Readers are saying...＜/strong＞＜/p＞ ＜p＞＜em＞"This is a superb guide written on this subject."＜/em＞ - ＜strong＞Gena＜/strong＞＜/p＞ ＜p＞*"A succinct, handy guide that actually has much wider application." -*＜strong＞Zipporah＜/strong＞＜/p＞ ＜p＞＜em＞"The author clearly understands the dental marketing profession and does an admirable job at helping dental practices to write better website copy and market themselves better online" -＜/em＞ ＜strong＞Robert Grayson＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,150円 |
 Copywriting: Learn the Top Copywriting Strategies and Take Your Content Marketing and Writing Skills to the Next Level【電子書籍】[ Michael Hill ] 楽天Kobo電子書籍ストア | ＜p＞This book is helpful for marketers, bloggers, entrepreneurs, and anyone interested in what exactly copywriting is and how to excel in this line of work. Users of these professional guidelines for copywriting can get the most excellent support to write copy to sell products or services online for profit.＜/p＞ ＜p＞This book covers:＜/p＞ ＜ul＞ ＜li＞Basics of copywriting＜/li＞ ＜li＞The best qualities of a copywriter＜/li＞ ＜li＞How to get started in copywriting＜/li＞ ＜li＞How to make money by copywriting＜/li＞ ＜li＞The power of words and their hidden secrets＜/li＞ ＜li＞The rules of copywriting＜/li＞ ＜li＞What mistakes you should avoid in copywriting＜/li＞ ＜li＞Keys to success in copywriting＜/li＞ ＜li＞Copywriting ethical considerations＜/li＞ ＜li＞Resources and support for copywriting＜/li＞ ＜/ul＞ ＜p＞One should persuade your visitors to take further actions to make a purchase from you rather than from your competitors. If the principles of persuasion, action, desire, and motivation are applied in your copywriting, one can be sure that it will bring positive results.＜/p＞ ＜p＞Learn how to write killer sales copy!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 450円 |
 Copywriting Mastery How to Spice up Your Website Sales Copy and Watch Your Sales Grow!【電子書籍】[ Anthony Ekanem ] 楽天Kobo電子書籍ストア | ＜p＞If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers. If you aren't willing to put in the kind of time needed to make your web site zing with commerce, then you need to take a serious look at your motivation for being in business in the first place. Being online has a certain cache, but it also requires hard work, lots of research, lots of time and a dedication to providing your customers with not only what they want but also excellent customer service. If you don't provide either of those things, are not available to answer their questions, don't provide fresh content rich copy for your site, and update it with a regularity bordering on the obsessive, you will not be as successful as you would like to be. And what would the point of having a web site be if your product doesn't sell? Before you can be a success in building a business and be a success in communicating, you need to know how to learn to learn. No, this isn't a typo. You need a good attitude to learn to build your business and to communicate. No two ways about it. That would involve attitudes, notably yours! Think about attitudes. We see and hear them daily with everyone we deal with and speak to either in person, on the phone or by email. You know if you speak to an upbeat, positive person you come away feeling pretty great yourself.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 670円 |
 Copywrong to Copywriter a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers【電子書籍】[ Tait Ischia ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.＜/strong＞＜/p＞ ＜p＞Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,123円 |
 The "Wise Guys" Copywriting Rule Book: How to Write Copy That'll Make You The "Boss" In All Your Marketing and Promotional Efforts.【電子書籍】[ Anthony Policci ] 楽天Kobo電子書籍ストア | ＜p＞For anyone trying to influence other human beings, every word you write or speak has to make the right impact.＜/p＞ ＜p＞As a business person, you may have the greatest product or service in the world, but a poorly crafted message to your market means very few if any will discover your whiz-bang solution.＜/p＞ ＜p＞Even if you don't own a business, you still do something everyday that involves communication.＜/p＞ ＜p＞This book isolates the key elements, the essential points, to writing copy that sells and being a better communicator in all ways.＜/p＞ ＜p＞There are a ton of books available on the subject of writing copy and many of them do a fantastic job of explaining copy writing.＜/p＞ ＜p＞There are also plenty of courses out there, filled with nothing more than voluminous fluff, most of which is there simply to bulk the course up. If you want a book filled with fluff, do not choose this one. This book will teach you to focus in on and segregate the key things you must know to write compelling copy.＜/p＞ ＜p＞It does not confuse you with complicated techniques, instead it focuses on the key concepts that will allow you to sit down and start writing killer copy by the time you’re finished reading the book...maybe even sooner.＜/p＞ ＜p＞It's called it the “Wise Guys” Copywriting Rule Book as a play on the author's Sicilian roots. The point is this; the key to effective copy is being able to influence people. This book will show you how to do it without strong arming anyone or winding up swimming with the fishes for trying. Be the Boss in all your marketing and promotional endeavors.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,085円 |
 COPYWRITING FOR PROFIT LEARN STEP-BY-STEP HOW TO WRITE A COPY THAT SELLS AND BECOME A SUCCESSFUL COPYWRITER (2023 Guide for Beginners)【電子書籍】[ Halbert Foster ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞"Copywriting for Profit"＜/strong＞ is a comprehensive guide ＜strong＞to help aspiring copywriters understand the fundamentals of writing persuasive copy＜/strong＞ that drives sales and increases revenue.＜/p＞ ＜p＞＜em＞＜strong＞In this book, readers will learn the following:＜/strong＞＜/em＞＜/p＞ ＜p＞? ＜strong＞The basics of copywriting and how it differs from other forms of writing＜/strong＞＜/p＞ ＜p＞? The essential elements of successful copywriting, including headlines, calls to action, and the use of emotional appeals＜/p＞ ＜p＞? ＜strong＞How to conduct research and gather information to inform copywriting efforts＜/strong＞＜/p＞ ＜p＞? How to write copy that resonates with a target audience and addresses their pain points＜/p＞ ＜p＞? ＜strong＞The importance of testing and analyzing copy to optimize for conversion rates＜/strong＞＜/p＞ ＜p＞? Tips for freelancing and starting a career in copywriting＜/p＞ ＜p＞? ＜strong＞Strategies for developing a portfolio and marketing oneself as a copywriter＜/strong＞＜/p＞ ＜p＞? Best practices for working with clients and managing projects＜/p＞ ＜p＞＜em＞＜strong＞And Much More!...＜/strong＞＜/em＞＜/p＞ ＜p＞Whether you are new to copywriting or looking to take your skills to the next level, ＜strong＞"Copywriting for Profit" provides valuable insights and actionable advice to help you succeed＜/strong＞ in the competitive world of marketing and advertising.＜/p＞ ＜p＞＜em＞＜strong＞So, scroll up and click the "Buy Now" button right now!!!＜/strong＞＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,232円 |
 Copywriting: Write Saleable Words and Build Your Business【電子書籍】[ Desmond Gahan ] 楽天Kobo電子書籍ストア | ＜p＞In our everyday conversations, words have played an important role in the expression of emotions and desire. Words also have the ability to affect the emotions of others. It can ignite emotions such as anger, fear, jealousy, joy, lust, greed, and even love.＜/p＞ ＜p＞Surprising enough, even the most seasoned marketers overlook the most powerful element in any business. This element is usually determines the make or break between a mediocre and an outstanding business.＜/p＞ ＜p＞This element is known as Marketable Words.＜/p＞ ＜p＞This book will uncover its secrets to help you inspire your customers to take action and create the results you desire.＜/p＞ ＜p＞The core files of Marketable Words are a compilation of the greatest marketing sentences used by top tier copywriters and marketers to literally hypnotize their audiences into doing their bidding.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 350円 |
 Content and Copywriting The Complete Toolkit for Strategic Marketing【電子書籍】[ Margo Berman ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates＜/strong＞＜/p＞ ＜p＞Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement.＜/p＞ ＜p＞Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting.＜/p＞ ＜p＞As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results.＜/p＞ ＜p＞This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings.＜/p＞ ＜p＞Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 7,948円 |
 Copywriting Secrets eBook Part 25 LEARN ARABIC AND MASTER COPYWRITING【電子書籍】[ Sugeng Wawa ] 楽天Kobo電子書籍ストア | ＜p＞Master the science of Copywriting to make your writing more persuasive and increase your sales conversions.＜br /＞ Are you struggling to write copywriting but not earning?＜/p＞ ＜p＞You don't worry, because I was just like you, before knowing this new pattern.＜br /＞ Fortunately, you don't have to worry and worry about the sales conversions that you are getting, because imagine that you can actually start to increase it even more after reading this ebook!＜/p＞ ＜p＞The knowledge here has been tested in the field and has proven to be Effective in Generating Tens, even Hundreds of Million, to Billions of Rupiah＜br /＞ Language is easy to understand and accompanied by examples of everyday case studies＜br /＞ Impact Can Be Feel Immediately＜/p＞ ＜p＞At first you might think that this ebook is cheap, until you finally imagine how much impact you will feel after reading this Copywriting Secrets ebook. And finally you realize, what you feel is so profitable because it has an impact on the progress of your business＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 482円 |
 The Ultimate Direct Marketing, Copywriting, & Advertising Bible: More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales【電子書籍】[ Greg Perry ] 楽天Kobo電子書籍ストア | ＜p＞It's not bragging if it's fact: Here is your largest and mightiest collection of ready-to-use RIGHT NOW marketing strategies... The largest collection ever published in the history of the world.＜/p＞ ＜p＞All businesses want more sales. Your only complaint will be the sheer number of ways you’ll boost your sales right now is too much to implement in a single day, week, month, and perhaps year.＜/p＞ ＜p＞But that’s okay, do not fret, because if all you did was skim this book’s strategies for 5 minutes, you’d come away with at least a dozen ways to increase your sales and income within the next TWO hours.＜/p＞ ＜p＞If you’re a Copywriter or business owner ? you can and perhaps should be both ? Greg Perry serves up for you:＜br /＞ ? Short-term Strategies＜br /＞ ? Long-term Strategies＜br /＞ ? Terrific Tips＜br /＞ ? Warnings to Heed＜br /＞ ? and Sales-Boosting techniques that you’ll apply to your business right away to make more money in practically every aspect. That business can be a huge retail chain, a local, neighborhood store, a barbershop, an in-home service company, an online empire, or even a family eBay business.＜/p＞ ＜p＞Organized by more than 90 topics, from the general (such asBudgets and Money) to specific example businesses (such as Doctors & Dentists, Car Dealers, Plumbers, and even eBay Selling) to vital Marketing topics (Headlines, Your USP, Ads, Yellow Pages, Referrals, Customer Service, Your Front-End, Your Back-End, and of course a whirlwind of techniques to maximize income from your all-important Customer List, this massive collection of selling wisdom was designed to maximize your income and minimize time you spend implementing each technique out of the hundreds of sales-boosters given to you here.＜/p＞ ＜p＞Here’s hoping your income in the next three months tops the previous three years (that’s actually a low-level possibility if you implement even 8% of this book’s immediately-usable advice)!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 393円 |
 Master of Words Advanced Copywriting and Storytelling Manual【電子書籍】[ Manu Messias ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞W＜/strong＞elcome to the sales page for the book "Master of Words: Advanced Copywriting and Storytelling Manual". If you're looking to master the art of copywriting and storytelling and become a master of persuasion and effective communication, you're in the right place. This comprehensive and practical book is the definitive guide for marketers, entrepreneurs, writers and anyone who wants to create engaging messages that capture the public's attention and generate exceptional results.＜/p＞ ＜p＞＜strong＞Why this book is essential＜/strong＞＜/p＞ ＜p＞In a digital world saturated with information and fierce competition, it is more important than ever to master the art of copywriting and storytelling. This book offers valuable insights and practical strategies for creating persuasive messages that stand out in the marketplace, captivate audiences and generate tangible results. Whether you're an experienced marketer or a beginner, this advanced manual will equip you with the skills and knowledge you need to stand out in an increasingly competitive field.＜/p＞ ＜p＞＜strong＞What You Will Learn＜/strong＞＜/p＞ ＜p＞- The essential fundamentals of copywriting and storytelling.＜br /＞ - Advanced strategies for creating persuasive messages.＜br /＞ - How to understand and connect with your target audience.＜br /＞ - The importance of storytelling in building brands.＜br /＞ - Techniques for optimizing your copy for SEO.＜br /＞ - How to create successful marketing campaigns.＜br /＞ - And much more!＜/p＞ ＜p＞＜strong＞For Whom This Book Is Intended:＜/strong＞＜/p＞ ＜p＞- Digital marketers.＜br /＞ - Advertising writers and copywriters.＜br /＞ - Entrepreneurs and business owners.＜br /＞ - Marketing and communication students.＜br /＞ - Anyone interested in improving their communication skills.＜/p＞ ＜p＞＜strong＞About the Author＜/strong＞＜/p＞ ＜p＞Manu Messias is a copywriting and storytelling expert with over 10 years of experience in the field of digital marketing. He is an internationally recognized speaker and trainer and has helped countless brands create engaging messages that generate results. His work is known for its creativity, authenticity and impact.＜/p＞ ＜p＞＜strong＞Don't Wait Any Longer - Get Your Copy Today＜/strong＞＜/p＞ ＜p＞If you're ready to take your copywriting and storytelling skills to the next level and stand out in a competitive market, don't wait any longer. Get your copy of "Master of Words: Advanced Copywriting and Storytelling Manual" today and start your journey to becoming a master of the art of persuasion and effective communication.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 801円 |
 Love-Based Copywriting System A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites【電子書籍】[ Michele PW (Pariza Wacek) ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Voted one of Small Business Forum's top 3 books every entrepreneur should read in 2015.＜/strong＞＜/p＞ ＜p＞If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day.＜/p＞ ＜p＞Yes, you ABSOLUTELY can sell more with love, and this book shows you how!＜/p＞ ＜p＞In Michele's first book, "Love-Based Copywriting Method," she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.＜/p＞ ＜p＞In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through ＜strong＞her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.＜/strong＞＜/p＞ ＜p＞You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created.＜/p＞ ＜p＞Also as a bonus, it includes a free workbook!＜/p＞ ＜p＞＜strong＞This highly acclaimed series has been featured on numerous media outlets, including Forbes CBS and NPR.＜/strong＞＜/p＞ ＜p＞＜em＞I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.＜/em＞＜br /＞ Christine Kloser, award-winning author＜/p＞ ＜p＞＜em＞If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!＜/em＞＜br /＞ Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"＜/p＞ ＜p＞＜em＞As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.＜/em＞＜br /＞ Amy Ahlers, Wake-Up Call Coach & Bestselling Author＜/p＞ ＜p＞＜strong＞What readers are saying about the Love-Based Copy books:＜/strong＞＜/p＞ ＜p＞＜em＞Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end.＜/em＞ T.L. Cooper＜/p＞ ＜p＞＜em＞The message is excellent and will be a book I'll recommend to all my clients＜/em＞. Goodreads reader＜/p＞ ＜p＞＜em＞Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy.＜/em＞ Jessi Lohman＜/p＞ ＜p＞＜em＞I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series!＜/em＞ Goodreads reader＜/p＞ ＜p＞＜em＞Best copy about writing copy I have read.＜/em＞ Christopher Sherrod＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 804円 |
 Copywriting and the Unique Selling Proposition【電子書籍】[ Mike Swedenberg ] 楽天Kobo電子書籍ストア | ＜p＞For the intermediate to advanced advertising copywriter. These techniques are controversial.＜br /＞ A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.＜br /＞ Topics include:＜br /＞ What is Copywriting＜br /＞ Duties of a Copywriter＜br /＞ Institutional Advertising＜br /＞ Advertising is Like Sales, Everyone Thinks They Can Do it＜br /＞ Unique Selling Proposition＜br /＞ Me Too Products＜br /＞ Feature vs Benefits＜br /＞ The Parts of an Ad＜br /＞ Writing A Headline＜br /＞ Subheads＜br /＞ Writing Bodycopy＜br /＞ Taglines＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 516円 |
 Love-Based Copywriting Method The Philosophy Behind Writing Copy That Attracts, Inspires and Invites【電子書籍】[ Michele PW (Pariza Wacek) ] 楽天Kobo電子書籍ストア | ＜p＞The book that started a movement!＜/p＞ ＜p＞Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.＜/p＞ ＜p＞But you don't have to use fear ? you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.＜/p＞ ＜p＞Ahhh -- doesn't that sound wonderful?＜/p＞ ＜p＞In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear ? ＜strong＞the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services over eight years.＜/strong＞ Plus, she includes dozens of exercises so you too can easily implement love-based copy into your own business.＜/p＞ ＜p＞Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients.＜/p＞ ＜p＞＜strong＞This award-winning series has been featured on numerous media outlets, including CBS and NPR.＜/strong＞＜/p＞ ＜p＞You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.＜/p＞ ＜p＞＜em＞I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.＜/em＞＜br /＞ Christine Kloser, award-winning author＜/p＞ ＜p＞＜em＞If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!＜/em＞＜br /＞ Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy"＜/p＞ ＜p＞＜em＞As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.＜/em＞＜br /＞ Amy Ahlers, Wake-Up Call Coach & Bestselling Author＜/p＞ ＜p＞＜strong＞What readers are saying about the Love-Based Copy books:＜/strong＞＜/p＞ ＜p＞＜em＞Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end.＜/em＞ T.L. Cooper＜/p＞ ＜p＞＜em＞The message is excellent and will be a book I'll recommend to all my clients.＜/em＞ Goodreads reader＜/p＞ ＜p＞＜em＞Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy.＜/em＞ Jessi Lohman＜/p＞ ＜p＞＜em＞I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series!＜/em＞ Goodreads reader＜/p＞ ＜p＞＜em＞Best copy about writing copy I have read.＜/em＞ Christopher Sherrod＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 482円 |
 My Life as a 50+ Year-Old White Male How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!【電子書籍】[ Carline Anglade-Cole ] 楽天Kobo電子書籍ストア | ＜p＞My Life As A 50+ Year-Old White Male is the story of how a biracial woman became a powerful voice in a traditionally male-dominated field.＜/p＞ ＜p＞In this memoir, Carline takes you on her journey from humble beginnings as a Haitian immigrant… stay-at-home mom… to becoming a “Million-Dollar Copywriter” in the highly competitive alternative health direct-response industry.＜/p＞ ＜p＞Carline gives it to you straight ー the good… the bad… and the ugly. She shares stories she’s never told before and the powerful lessons you can learn from them. She’s brutally honest… and will have you rolling on the floor with her candid humor.＜/p＞ ＜p＞Throughout this book, Carline challenges, coaches, and empowers YOU to use your superpowers to create the kick-butt life and career you desire.＜/p＞ ＜p＞Carline Anglade-Cole is a direct-response copywriter who specializes in the alternative health field. With over 30 years in the direct-response industry, she has written boatloads of controls for numerous clients including Oprah, Peak Pure & Natural, Healthy Directions, Health Resources, True Health, AWAI, Sun Chlorella USA, Biocentric Health, Weiss Research, Frank Cawood & Associates, Soundview Publications, Nature City and many more. She is also the recipient of the AWAI Copywriter of the Year award.＜/p＞ ＜p＞“A seasoned expert and creative genius! I love her brain.”＜/p＞ ＜p＞ーClayton Makepeace, Master Copywriter＜/p＞ ＜p＞“Carline is a triple threatーshe’s the master copywriter you want writing your copy … the savvy marketer you want building your campaigns… and the insightful teacher you want to learn from.”＜/p＞ ＜p＞ーKatie Yeakle, Executive Director, AWAI＜/p＞ ＜p＞“Carline is an absolute master of sales copy and the Queen of Controls.”＜/p＞ ＜p＞ーCaleb O’Dowd, Direct-Response Marketer & Consultant＜/p＞ ＜p＞“Carline has been my go-to copywriter for 15+ years with by far the best track record of all the dozens of copywriters I’ve hired. It’s been a pleasure to sign millions of dollars in royalty checks to her!”＜/p＞ ＜p＞ーLayne Lowery, Peak Pure & Natural CLAC＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,610円 |
 Copywriting 101 for Small Businesses Tips and Formulas for Writing Words that Convert【電子書籍】[ Compassion Honorable Technology ] 楽天Kobo電子書籍ストア | ＜p＞Discover the power of words with this comprehensive guide to copywriting. Learn the techniques used by professional copywriters to craft compelling and persuasive copy that drives conversions and builds brand awareness. From crafting headlines to mastering the art of storytelling, this ebook will equip you with the skills and knowledge you need to create copy that captures your audience's attention and inspires action. Whether you're a seasoned marketer or just getting started, this guide is an essential tool for anyone looking to master the art of copywriting.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 804円 |
 How to Write Persuasive Copy: The Art of Selling with Words (Copywriting Techniques for Marketing, Ads, and Social Media Success)【電子書籍】[ Jonathan K. Hari ] 楽天Kobo電子書籍ストア | ＜p＞How to Write Persuasive Copy Words have the power to shape decisions, influence opinions, and inspire action. Whether you're crafting an advertisement, writing a sales page, or creating content for social media, knowing how to persuade effectively is the key to success. This book is your ultimate guide to mastering the craft of persuasive writing, giving you the skills to captivate readers and drive results. Inside This Book, You'll Discover: The Psychology Behind Persuasion Crafting Headlines That Grab Attention The Power of Emotion in Copywriting Structuring Your Copy for Maximum Impact Using Storytelling to Persuade and Sell Calls to Action That Convert Readers into Buyers Testing and Optimizing Your Copy for Success By the time you finish reading, you'll have a powerful set of techniques that will allow you to craft compelling, results-driven copy that converts. Whether you're a business owner, marketer, or aspiring copywriter, this book will provide you with practical insights and step-by-step guidance to elevate your writing. Scroll Up and Grab Your Copy Today!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 330円 |
 Persuasive Copywriting Cut Through the Noise and Communicate With Impact【電子書籍】[ Andy Maslen ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.＜/strong＞＜/p＞ ＜p＞With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.＜/p＞ ＜p＞Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:＜/p＞ ＜p＞-Practical advice to measure and benchmark effective copy＜br /＞ -Guidance on creating and critiquing briefs＜br /＞ -New chapters on how to weave copywriting skills into the wider industry＜br /＞ -Storytelling and content marketing＜br /＞ -The impact of evolving channels like mobile and social media＜/p＞ ＜p＞Practical, inspiring and extremely digestible, ＜em＞＜strong＞Persuasive Copywriting＜/strong＞＜/em＞ is the only vibrant, all-encompassing guide to copywriting that you need.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,796円 |
 Copywriting Third Edition Successful writing for design, advertising and marketing【電子書籍】[ Gyles Lingwood ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞An inspiring and essential book for everyone interested in improving the way they write＜/strong＞. - ＜em＞Brian Minards, School of Advertising, Academy of Art University, San Francisco＜/em＞＜br /＞ Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *＜em＞Copywriting, Third Edition＜/em＞ takes you through step-by-step processes that can help you to write content quickly and effectively.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,126円 |
 Sales Copy that Sells like Crazy - How to Write Compelling Sales Letter and Copywriting for the Web【電子書籍】[ Angie T. Lee ] 楽天Kobo電子書籍ストア | ＜p＞If you want to write winning sales copy that really moves your product, you need "Sales Copy that Sells like Crazy-How to Write Compelling Sales Letter and Copy writing for the Web", secrets to successful copy writing that SELLS!＜/p＞ ＜p＞This guide will show you step-by-step and section-by section, how to turn a plain internet article into a winning sales pitch. The guide will boost your sales and help quickly convert more potential customers into actual customers.＜/p＞ ＜p＞It covers every element of your sales copy, starting with your headline and moving through the sections of a sales page. You'll learn about elements you have not worked with and discover new secrets to improve the elements you thought you understood.＜/p＞ ＜p＞By the time you're done, you'll be able to put them together into an ideal, top notch strategy that moves your readers to action ? and sells your product.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 450円 |
 Your Copy Sucks - You Don't! 60 Kick-Butt Lessons on Copywriting... Business... and Life!【電子書籍】[ Carline Anglade-Cole ] 楽天Kobo電子書籍ストア | ＜p＞Your Copy Sucks ー You Don’t! is not only a mantra for Carline Anglade-Cole’s copywriting students ー it’s a metaphor about life: Bad things happen ー don’t take it personal!＜/p＞ ＜p＞With her signature “tell it like it is” style ー Carline shares 60 powerful lessons learned from the first 60 years of her life.＜/p＞ ＜p＞These hard-won lessons run the gamut of what life has in store ー whether it’s creating a killer copy promotion… managing a tricky client relationship… or raising kids to become decent human beings ー Carline gives you her discoveries and triumphs to help you succeed. And she shows you how to have fun while you’re at it!＜/p＞ ＜p＞In her snappy second book, Carline shares heartfelt lessons on marriage... family… and friendships. She delivers copywriting gems to rev up the skills of newbies ー as well as experienced writers. And she gives it to you straight about taking care of your body and staying on track with your ethics and spiritual beliefs.＜/p＞ ＜p＞She leaves no stone unturned ー and with humor and humility ー she gives you a successful road map to help you avoid ー or at least swerve around ー many of life’s pitfalls.＜/p＞ ＜p＞“A Creative Genius!”＜/p＞ ＜p＞“I’d like to be inside Carline’s head for five minutes ー because there is some crazy, creative stuff going on in there.” ? Richard A. Armstrong, A-List Copywriter and Author＜/p＞ ＜p＞“A Must-Read for Copywriters!”＜/p＞ ＜p＞“When I worked for the late, great Clayton Makepeace, he would brag about Carline all the time. So, I studied her promotions. I wanted to learn from a legend in the alternative health copywriting world! Her first book, My Life as a 50+ Year Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded! ? is pure copywriting magic!” ? Deanna Blanchard, Copywriter＜/p＞ ＜p＞"The BEST!”＜/p＞ ＜p＞“Carline is one of my favorite humans on the planet. You’ll learn, get inspired and goodness will you laugh! ? Rebecca Matter, President, AWAI＜/p＞ ＜p＞Carline Anglade-Cole is a 3X award-winning direct-response copywriter, author and consultant. She is the bestselling author of My Life As A 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!, AWAI’s Copywriter of the Year and the host of popular Carline Cole YouTube channel.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,610円 |
 Copywriting 101 - What Was That Number Again? Crimes Against Advertising, and How to Prevent Them【電子書籍】[ Neil Hedley ] 楽天Kobo電子書籍ストア | ＜p＞The intersection of art and science is where legends are born. Luminaries as diverse as Beethoven, Rembrandt and Frank Lloyd Wright knew that a thorough understanding of the fundamentals allowed for a seamless handoff to seemingly unbridled creativity. Now, no book can teach you to be talented. However, this one aims to find the sweet spot between the time-honored foundational principles of marketing, and the stories behind iconic works to serve as inspiration and ＜em＞unleash＜/em＞ talent. And while the primary focus is on the copywriting that leads to great radio commercials, there are plenty of takeaways for anyone creating any kind of advertising. Even your next Craigslist add will benefit from the information contained here.＜/p＞ ＜p＞Need a different metaphor? It's cool to be able to throw a baseball at 102mph. Except that tons of people can throw a ball 102mph. If you're lucky enough to get the guidance to show you where the strike zone is, the wisdom to know when to throw the fastball versus your other pitches, and the inspiration to pursue mastery, you might just wind up in the Hall of Fame.＜/p＞ ＜p＞More than four decades ago, someone saw raw talent in Neil Hedley. They gave him exactly the same information you'll find in the pages of this book. Six months later, Neil won the first of a laundry list of national and international awards for commercials he's written.＜/p＞ ＜p＞Your mileage, as they say, may vary. But you'll have access to the same foundation that led to an entire career.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,780円 |
 Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Results【電子書籍】[ Shanea Patterson ] 楽天Kobo電子書籍ストア | ＜p＞Copywriting vs. Content Writing & Why B2B Companies Need Both explores the foundations of copywriting and content writing and examines why, in this day and age, B2B companies need to know both copywriting and content writing in order to succeed in today's tech-driven, consumer-focused market. If you want to stand out to customers, increase brand awareness, boost conversions, and stay on track with content creation, this eBook can help you get started.＜/p＞ ＜p＞What You'll Learn:＜/p＞ ＜p＞-Copywriting best practices＜br /＞ -Content marketing best practices＜br /＞ -How to perform SEO keyword research＜br /＞ -How to create a content calendar＜br /＞ -How to create your own content marketing plan＜br /＞ -How to improve customer engagement＜br /＞ -How to boost customer retention and loyalty rates＜br /＞ -How to use the power of social media to boost sales＜br /＞ -How to create S.M.A.R.T. goals＜br /＞ -How to get started on each social media platform＜br /＞ -How to get started developing a company blog & mistakes to avoid＜br /＞ -How to incorporate content writing into your copywriting to maximum effect＜/p＞ ＜p＞You'll also get resources such as:＜/p＞ ＜p＞-Spelling & Grammar Checklist＜br /＞ -Blog Post Checklist＜br /＞ -Keyword research tools list＜br /＞ -S.M.A.R.T. Goals worksheet＜/p＞ ＜p＞Once you're done with this guide, you'll be equipped with the knowledge and tools you need to truly compete and stand out among your top competition. Coupled with my Content Marketing Workbook, you'll have step-by-step instructions on how to create your own content marketing plan, how to create useful content that engages your target audience and boosts conversions, making you at least double the revenue you're currently generating.＜/p＞ ＜p＞Using proven tactics from top marketers and marketing influencers, this guide is packed full of useful and relevant data that you can start using today.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,076円 |
 Financial Copywriting Guide Market financial products easier and better【電子書籍】[ Carmine Mastropierro ] 楽天Kobo電子書籍ストア | ＜p＞The financial industry is booming with different niches, services, and no shortage of competition. If you are selling a financial product or service, than you ＜em＞need＜/em＞ to optimize the copywriting on web pages, sales pages, and ads if you want to generate revenue.＜/p＞ ＜p＞This book on financial copywriting will teach you how to quickly improve the sales copy for your company, and beginning generating better results, whether that's leads, traffic, or revenue.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 345円 |