Crafty [本・雑誌・コミック]

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商品	説明	価格
Craft Your Own Complacent Career【電子書籍】[ Dr. Bala Subramanian ] 楽天Kobo電子書籍ストア	＜p＞Academic curriculum does not prepare you adequately to face realities of workplace challenges. Understanding your own personality and learning to match your behaviour with that of others is of paramount importance. In addition to your own capabilities, your personality and how you adjust your behaviour to that of the people you interact when working in teams, projects or assignments will make or break your career aspirations.＜/p＞＜p＞In this book you will learn about different functions of any organisation and how human behaviour will impact your performance. Customers, suppliers, peers behaviours and reactions affect the value you add to the outcome of your efforts and that of others. Managing your time and finances efficiently in the early days of your career will determine your financial security and personal happiness.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	211円
Brand Identity Breakthrough How to Craft Your Company's Unique Story to Make Your Products Irresistible【電子書籍】[ Gregory V. Diehl ] 楽天Kobo電子書籍ストア	＜p＞Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thingーbrand identity. Does yours stand out from the crowd?＜/p＞＜p＞With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.＜/p＞＜p＞Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling moreーand at higher pricesーgiving the customers exactly what they want and sending your profits through the roof.＜br /＞ In Brand Identity Breakthrough, you will learn…＜/p＞＜p＞?How to incorporate a unique selling proposition into your branding＜br /＞ ?The best methods for selling products to customers as a small business＜br /＞ ?How to use business storytelling to sell products in both physical and online marketplaces＜/p＞＜p＞Table of Contents＜/p＞＜p＞Section I: Why Identity Matters＜br /＞ Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)＜br /＞ Chapter 2: When Good Ideas Fail＜br /＞ Chapter 3: Why Entrepreneurs Fail to See Their Own Value＜br /＞ Chapter 4: Why Others Fail to See Your Value＜/p＞＜p＞Section II: Creating Your Brand Identity＜br /＞ Chapter 5: Uncovering Your Core Values＜br /＞ Chapter 6: Developing a Unique Selling Proposition＜br /＞ Chapter 7: Crafting Your Personality Profile＜br /＞ Chapter 8: Knowing Your Target Audience＜/p＞＜p＞Section III: Telling Your Story to the World＜br /＞ Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)＜br /＞ Chapter 10: How to Speak with Clarity, Authority, & Authenticity＜br /＞ Chapter 11: How to Display Your Character Through Writing＜br /＞ Chapter 12: How to Educate Your Audience About Your Brand Identity＜/p＞＜p＞Section IV: Brand Identity Case Studies＜br /＞ Case Study #1: Rebranding a Whole Industry’s Adversarial Image＜br /＞ Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch＜br /＞ Case Study #3: Turning a Charitable Project into a Profitable Movement＜br /＞ Case Study #4: Skyrocketing a Personal Brand through Narrative Focus＜br /＞ Case Study #5: Embracing Personality in a Technical Niche＜/p＞＜p＞Section V: Resources for Prospective Entrepreneurs＜br /＞ Appendix 1: Entrepreneurial Terms Defined＜br /＞ Appendix 2: 50 Useful Starting Questions for New Entrepreneurs＜br /＞ Appendix 3: Making Money Online＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,067円
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible【電子書籍】[ Gregory Diehl ] 楽天Kobo電子書籍ストア	＜p＞Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business＜br /＞ Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thingーbrand identity. Does yours stand out from the crowd?＜/p＞＜p＞With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.＜/p＞＜p＞Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling moreーand at higher pricesーgiving the customers exactly what they want and sending your profits through the roof.＜br /＞ In Brand Identity Breakthrough, you will learn…＜/p＞＜p＞?How to incorporate a unique selling proposition into your branding＜br /＞ ?The best methods for selling products to customers as a small business＜br /＞ ?How to use business storytelling to sell products in both physical and online marketplaces＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,093円
Get Backed Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams【電子書籍】[ Evan Baehr ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞ Anyone who comes to pitch on ＜em＞Shark Tank＜/em＞ should read this book first!”＜/strong＞＜br /＞ -Barbara Corcoran, ABC's ＜em＞Shark Tank＜/em＞＜/p＞＜p＞＜strong＞ I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours.”＜/strong＞＜br /＞ -Naval Ravikant, cofounder and CEO, AngelList＜/p＞＜p＞＜strong＞ I raised twice the amount of money I set out to in a mere five weeks. I’m naming my firstborn child after the Evans.”＜/strong＞＜br /＞ -Slava Menn, cofounder and CEO, Fortified Bicycle＜/p＞＜p＞HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS?＜/p＞＜p＞＜em＞Get Backed＜/em＞ isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground.＜/p＞＜p＞Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In ＜em＞Get Backed＜/em＞, they show you exactly what they and dozens of others did to raise money-even the mistakes they made-while sharing the secrets of the world’s best storytellers, fundraisers, and startup accelerators. They’ll also teach you how to use the friendship loop”, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they’ll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million.＜/p＞＜p＞What’s in the book?＜/p＞＜p＞ The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million＜br /＞ Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members＜br /＞ Pitching exercises developed by startup talent beds like Stanford University’s d.school and Techstars＜br /＞ A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each＜br /＞ An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are＜br /＞ A crash-course in visual and presentation design that will make any deck beautiful＜br /＞ Templates for 4 stories every entrepreneur should know how to tell＜br /＞ The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel＜/p＞＜p＞＜em＞Get Backed＜/em＞ will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,738円
Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams GET BACKED [ Evan Baehr ] 楽天ブックス	GET BACKED Evan Baehr Evan Loomis HARVARD BUSINESS REVIEW PR2015 Paperback English ISBN：9781633690721 洋書 Business & SelfーCulture（ビジネス） Business & Economics	5,544円
Landing Page Success Guide How to Craft Your Very Own Lead-Sucking Masterpiece and Build Your Mailing List at Warp Speed!【電子書籍】[ Thrivelearning Institute Library ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞"You can only get once chance to make a good first impression."＜/strong＞＜/p＞＜p＞And so it is with landing pages. This is the first, and possibly the last they impression they will get from you about your product and your company. So you need to know how to build it right.＜/p＞＜p＞Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product ? and make no attempt to give visitors a different option.＜/p＞＜p＞Another common word that is often used to describe landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.＜/p＞＜p＞So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.＜/p＞＜p＞Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal ? getting the visitor to become a subscriber or buyer.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	132円
Give Your Elevator Speech a Lift!! How To Craft Your Own 30-Second Commercial【電子書籍】[ Lorraine Howell ] 楽天Kobo電子書籍ストア	＜p＞Whether you are at a business event or a social funtion, what’ the most common question asked by someone you’ve just met? “What do you do?” Those four word represent a golden opportunity for you to market yourself. But here’s the catch: In most cases you have just a few seconds to get your message across and engage your listener’s interest. How do you do that? With an “elevator speech.” In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step-by-step through her proven unique process for creating a winning elevator speech. By using Lorraine’s method, you can explain what you do ? in thirty seconds or less ? as well as determine your listener’s interest, making your elevator speech one of your most compelling, and time-efficient, marketing tools for generating new business or employment referrals. In this age of sound bites, channel surfing, and information overload, getting your message out quickly and effectively is essential. Give Your Elevator Speech a Lift! will show you how to ride the express elevator to the penthouse of professional success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,067円