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商品説明価格

Freemium Economics Leveraging Analytics and User Segmentation to Drive Revenue【電子書籍】[ Eric Benjamin Seufert ]

楽天Kobo電子書籍ストア
<p><em>Freemium Economics</em> presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.</p> <p>Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. <em>Freemium Economics</em> de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.</p> <ul> <li>Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue</li> <li>Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers</li> <li>Get practical tips and analytical guidance to successfully implement the freemium model</li> <li>Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch</li> <li>Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,939円

Revenue Growth Model-Chief Revenue Officer's Guide to B2B Sales Success【電子書籍】[ David J. Cichelli ]

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<p>Revenue growth drives corporate success! Who owns revenue growth?</p> <p>The chief revenue officer coordinates the end-to-end buyer journey aligning the roles of business development, marketing, sales and customer service. Customers expect a value-added buying experience. No longer can marketing, sales and service perform their duties without coordinating their efforts along the buyer journey. Often, customers make digital inquiries, depend on sales personnel to facilitate purchase decisions, and expect seamless customer service support.</p> <p>The Revenue Growth Model provides a unified platform for serving today's buyers. Each element ensures revenue success from revenue leadership to revenue operations. Siloed customer contact strategies no longer serve buyer needs.</p> <p>The Revenue Growth Model features nine key pillars of success each directed by revenue leadership and supported by effective operations:</p> <ol> <li> <p><strong>Revenue Segments</strong>: Who are the best customers?</p> </li> <li> <p><strong>Value Propositions</strong>: What's our message to segments, accounts, buyers?</p> </li> <li> <p><strong>Engagement & Motions</strong>: How do we support the buyer journey?</p> </li> <li> <p><strong>Channel Coverage</strong>: What's the best go-to-market strategy?</p> </li> <li> <p><strong>Organization & Job Design</strong>: How should we organize for sales success?</p> </li> <li> <p><strong>Sizing & Deployment</strong>: How many and where should we place our people?</p> </li> <li> <p><strong>Talent & Enablement</strong>: How do we acquire and improve talent?</p> </li> <li> <p><strong>Metrics & Quotas</strong>: What are the right measures and objectives?</p> </li> <li> <p><strong>Performance & Rewards</strong>: How should we evaluate and reward performance?</p> </li> </ol> <p>The chief revenue officer is the role of the future! Companies embrace this role to help drive optimum profitable growth.</p> <p>From the bestselling author of <em>Compensating the Sales</em> Force, David Cichelli presents the chief revenue officer's road map for success in the <em>Revenue Growth Model: Chief Revenue Officer's Guide to B2B Sales Success</em>. If you are a chief revenue officer, business unit general manager, or you support the revenue function, use this book to plan, organize and deploy revenue resources: digital, virtual, in-person, and automated solutions.</p> <p>Based on 40 years of strategic work with world-renowned revenue teams, the Revenue Growth Model is the leading framework for revenue success. You will discover insights, tools and action steps to align your revenue team to find, secure and retain customers.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,540円

Segmentation, Revenue Management and Pricing Analytics【電子書籍】[ Tudor Bodea ]

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<p>The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. <em>Segmentation, Revenue Management and Pricing Analytics</em> guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.</p> <p>Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.</p> <p>This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 11,349円

Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness【電子書籍】[ Elaine Pofeldt ]

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<p><strong>An entrepreneur’s complete guide to making it big while keeping things small.</strong></p> <p>Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusinessーthat is, a business with no more than 20 employees, including yourself. Following her previous book, <em>The Million-Dollar, One-Person Business</em>, Pofeldt gives readers the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.</p> <p>Pofeldt’s focus is always on staying lean financially so that you can achieve your personal goals on an average person’s budget. In this book, Pofeldt profiles nearly 60 microbusinesses that have all reached $1 million in annual revenue without losing control or selling out. <em>Tiny Business, Big Money</em> also includes the results of a survey with the founders of 50 seven-figure microbusinesses that got to $1 million with no payroll or very small teams, which provides deeper visibility into their shared principles of success that you can apply to your own small business.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,665円

Revenue Superstar!: The Simple Rules of Hotel Revenue Management【電子書籍】[ Johan Hammer ]

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<p>**2017 overview update, based on feedback from readers:</p> <p>The purpose of this update is to make sure it’s super clear what this book is and what it is not. Please read this before you buy the book to avoid any misunderstandings.</p> <p>If you are looking for an in-depth guide to the art of hospitality / hotel revenue management, this is not it.<br /> In short, what inspired me to write this book was my frustration at not being able to find a simple book that explains revenue management in a way that anybody can understand.</p> <p>It does not matter whether you are already an experienced revenue manager, just starting out, or someone who just wants to learn more about the profession; regardless of what stage of your hotel revenue management career you are at, you will find valuable, practical ideas in this book that will help you thrive. **</p> <p>Being a hotel revenue manager requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly ask difficult questions, seeking answers that will safeguard the financial health of their hotels and ensure their rooms are not only booked, but optimized. But what may surprise you is that answers to these questions are more than attainableーthey also illuminate a set of simple rules that every revenue manager can follow to become a Revenue Superstar.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,034円

Customer Success How Innovative Companies Are Reducing Churn and Growing Recurring Revenue【電子書籍】[ Nick Mehta ]

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<p>Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.</p> <p>Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.</p> <p>From the initial planning stages through execution, you'll have expert guidance to help you:</p> <ul> <li>Understand the context that led to the start of the Customer Success movement</li> <li>Build a Customer Success strategy proven by the most competitive companies in the world</li> <li>Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks</li> </ul> <p>Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,613円

Revenue Operations A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth【電子書籍】[ Chris K. Hummel ]

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<p><strong>Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.</strong></p> <p>Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In <em>Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth</em>, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With <em>Revenue Operations</em>, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find:</p> <ul> <li>Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses.</li> <li>The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets.</li> <li>Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs.</li> <li>The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years.</li> </ul> <p>An indispensable resource for anyone who wants to get more from their business ? board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - <em>Revenue Operations</em> is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,677円

How to Build a Digital Marketing Agency Get Clients, Generate Revenue, and Scale Operations【電子書籍】[ Carmine Mastropierro ]

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<p>A marketing agency can be one of the most <strong>profitable</strong> and rewarding businesses to run. It doesn't matter if you offer SEO, web design, consulting, or other services, In this e-book you will learn step-by-step:</p> <ul> <li>How to create a WordPress website for your agency.</li> <li>Various proven strategies to start getting clients quickly.</li> <li>Approaches to driving traffic to your website.</li> <li>How to properly grow and market your agency for the future.</li> <li>A procedure and examples on how to close client deals and follow up.</li> <li>And more!</li> </ul> <p>This is the perfect book for any entrepreneur looking to start a service business. It costs very little, just enough for a domain name and affordable hosting.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 320円

Revenue Management Hard-Core Tactics for Market Domination【電子書籍】[ Robert G. Cross ]

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<p>From the man the <em>Wall Street Journal</em> hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.</p> <p>Whatever happened to growth? In <em>Revenue Management,</em> Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, <em>Revenue Management</em> overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.</p> <p>Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,747円

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com【電子書籍】[ Aaron Ross ]

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<p><strong>GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE</strong>...</p> <p><em>"Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com."</em></p> <p>SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.com</p> <p>Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.</p> <p>This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?</p> <p><strong>LEARN INSIDE</strong></p> <p>How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.</p> <p>The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.</p> <p>How outbound sales and selling can be friendly, helpful and enjoyable.</p> <p>How to develop self-managing sales teams, turning your employees into mini-CEOs.</p> <p>And more...</p> <p><strong>WHAT PEOPLE ARE SAYING ABOUT PREDICTABLE REVENUE</strong></p> <p><em>"I couldn't put it down. It's saved me so much time, and now revenue is ramping up. After reading the book, we closed major deals immediately with the strategies."</em></p> <p>KURT DARADICS CEO, Freedom Speaks / CitySourced.com</p> <p><em>"Reading Predictable Revenue is like having a delicious conversation with a sales guru who generously shares his sales process, results and lessons learned. I'm so impressed, energized and refreshed to hear such relevance mixed with humor and unabashed logic. This book is honest, relevant and logical and it's rated A++ because it's guaranteed to make you think and convinces you to change things up....fast. Now, please excuse me as I'm running out to a funeral for my phone. After reading my favorite chapter on RIP Cold Calling there's no doubt its dead and gone and Aaron tells us why."</em></p> <p>JOSIANE FEIGON, CEO of TeleSmart and author of Smart Selling on the Phone and Online</p> <p><em>"I just finished reading your book. Unbelievable! I now know what's wrong with our sales process..."</em></p> <p>PAT SHAH, CEO, SurchSquad</p> <p><em>"I have read Predictable Revenue and it's Entrepreneurial Crack!"</em></p> <p>DAMIEN STEVENS, CEO, Servosity</p> <p><em>"Working with Aaron Ross has been nothing short of amazing! His methods applied to our sales organization helped us produce a profitable and scalable new stream of predictable revenue. We saw at least 40+% new business growth. The best part is, we had a blast while doing it!"</em></p> <p>MICHAEL STONE, VP Sales and Strategy, WPromote (#1 ranked Search Marketing Firm on the Inc. 500)</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,050円

The YouTube Formula How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue【電子書籍】[ Derral Eves ]

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<p>**The <em>Wall Street Journal</em> bestseller!</p> <p>Comes with free online companion course</p> <p>Learn the secrets to getting dramatic results on YouTube**</p> <p>Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In <em>The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue</em>, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.</p> <p>Full of actionable advice and concrete strategies, this book teaches readers how to:</p> <ul> <li>Launch a channel</li> <li>Create life-changing content</li> <li>Drive rapid view and subscriber growth</li> <li>Build a brand and increase engagement</li> <li>Improve searchability</li> <li>Monetize content and audience</li> </ul> <p>Replete with case studies and information from successful YouTube creators, <em>The YouTube Formula</em> is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,306円

Tiley’s Revenue Law【電子書籍】[ Professor Glen Loutzenhiser ]

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<p>This is the 10th edition of John Tiley's classic textbook on revenue law, covering the UK tax system, income tax, capital gains tax, inheritance tax and corporation tax, as well as incorporating sections dealing with international and European tax, savings, charities, and - new to this edition - value added tax and stamp duties.</p> <p>The new edition has been comprehensively revised and fully updated with the latest case law, statutory and other developments, including the Finance Act 2021. The book's companion website provides bonus chapters on investment intermediaries, pensions, charities, and the UK's value added tax and stamp duties. The companion website will also supply annual updates to the print edition as well as study questions to help students navigate this complex subject.</p> <p>The book is designed for students taking modules in tax law in the final year of their law degree, or for more advanced courses. It is also a valuable resource for academics and professionals in the field. It provides an account of the rules as well as citation of the relevant literature from legal periodicals and some discussion of, or reference to, the background material in terms of policy, history or other countries' tax systems to give readers a contextual overview of the subject.</p> <p>Accompanying online resources for this title can be found at bloomsbury.pub/tileys-revenue-law. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 11,237円

Account-Based Marketing How to Target and Engage the Companies That Will Grow Your Revenue【電子書籍】[ Chris Golec ]

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<p><strong>Account-Based Marketing is changing the discipline of marketingーWhy?</strong></p> <p>Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.</p> <p>Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, <em>Account-Based Marketing</em> explains how to execute a world-class ABM strategy from start to finish.</p> <ul> <li>Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base</li> <li>Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs</li> <li>Integrate your sales and marketing processes into an efficient, cohesive workflow</li> <li>Locate and attract the ideal clients for your business to increase revenue and open up new opportunities</li> </ul> <p>From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,833円

【中古】 Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Incre / Daniel M. Stowell / Jossey-Bass [ハードカバー]【メール便送料無料】【あす楽対応】

もったいない本舗 楽天市場店
著者:Daniel M. Stowell出版社:Jossey-Bassサイズ:ハードカバーISBN-10:0787908576ISBN-13:9780787908577■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては 発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※あす楽ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便(送料210円)をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗 お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗 おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い:  使用されてはいますが、  非常にきれいな状態です。  書き込みや線引きはありません。・良い:  比較的綺麗な状態の商品です。  ページやカバーに欠品はありません。  文章を読むのに支障はありません。・可:  文章が問題なく読める状態の商品です。  マーカーやペンで書込があることがあります。  商品の痛みがある場合があります。 2,273円

【中古】 Rebellion, Rascals, and Revenue: Tax Follies and Wisdom Through the Ages/PRINCETON UNIV PR/Michael Keen / Michael Keen, Joel Slemrod / Princeton Univ Pr [ハードカバー]【メール便送料無料】【あす楽対応】

もったいない本舗 楽天市場店
著者:Michael Keen, Joel Slemrod出版社:Princeton Univ Prサイズ:ハードカバーISBN-10:069119954XISBN-13:9780691199542■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては 発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※あす楽ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便(送料210円)をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗 お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗 おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い:  使用されてはいますが、  非常にきれいな状態です。  書き込みや線引きはありません。・良い:  比較的綺麗な状態の商品です。  ページやカバーに欠品はありません。  文章を読むのに支障はありません。・可:  文章が問題なく読める状態の商品です。  マーカーやペンで書込があることがあります。  商品の痛みがある場合があります。 3,663円

【中古】 Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue / Eric Benjamin Seufert / Morgan Kaufmann [ペーパーバック]【メール便送料無料】【あす楽対応】

もったいない本舗 楽天市場店
著者:Eric Benjamin Seufert出版社:Morgan Kaufmannサイズ:ペーパーバックISBN-10:0124166903ISBN-13:9780124166905■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては 発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※あす楽ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便(送料210円)をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗 お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗 おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い:  使用されてはいますが、  非常にきれいな状態です。  書き込みや線引きはありません。・良い:  比較的綺麗な状態の商品です。  ページやカバーに欠品はありません。  文章を読むのに支障はありません。・可:  文章が問題なく読める状態の商品です。  マーカーやペンで書込があることがあります。  商品の痛みがある場合があります。 6,945円

The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science) [ペーパーバック]

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【30日間返品保証】商品説明に誤りがある場合は、無条件で弊社送料負担で商品到着後30日間返品を承ります。ご満足のいく取引となるよう精一杯対応させていただきます。※下記に商品説明およびコンディション詳細、出荷予定・配送方法・お届けまでの期間について記載しています。ご確認の上ご購入ください。【インボイス制度対応済み】当社ではインボイス制度に対応した適格請求書発行事業者番号(通称:T番号・登録番号)を印字した納品書(明細書)を商品に同梱してお送りしております。こちらをご利用いただくことで、税務申告時や確定申告時に消費税額控除を受けることが可能になります。また、適格請求書発行事業者番号の入った領収書・請求書をご注文履歴からダウンロードして頂くこともできます(宛名はご希望のものを入力して頂けます)。■商品名■The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science) [ペーパーバック] Talluri, Kalyan T.; van Ryzin, Garrett J.■出版社■Springer■著者■Talluri, Kalyan T.■発行年■2005/02/23■ISBN10■0387243763■ISBN13■9780387243764■コンディションランク■可コンディションランク説明ほぼ新品:未使用に近い状態の商品非常に良い:傷や汚れが少なくきれいな状態の商品良い:多少の傷や汚れがあるが、概ね良好な状態の商品(中古品として並の状態の商品)可:傷や汚れが目立つものの、使用には問題ない状態の商品■コンディション詳細■書き込みありません。弊社の良水準の商品より使用感や傷み、汚れがあるため可のコンディションとしております。可の商品の中ではコンディションが比較的良く、使用にあたって問題のない商品です。水濡れ防止梱包の上、迅速丁寧に発送させていただきます。【発送予定日について】こちらの商品は午前9時までのご注文は当日に発送致します。午前9時以降のご注文は翌日に発送致します。※日曜日・年末年始(12/31〜1/3)は除きます(日曜日・年末年始は発送休業日です。祝日は発送しています)。(例)・月曜0時〜9時までのご注文:月曜日に発送・月曜9時〜24時までのご注文:火曜日に発送・土曜0時〜9時までのご注文:土曜日に発送・土曜9時〜24時のご注文:月曜日に発送・日曜0時〜9時までのご注文:月曜日に発送・日曜9時〜24時のご注文:月曜日に発送【送付方法について】ネコポス、宅配便またはレターパックでの発送となります。関東地方・東北地方・新潟県・北海道・沖縄県・離島以外は、発送翌日に到着します。関東地方・東北地方・新潟県・北海道・沖縄県・離島は、発送後2日での到着となります。商品説明と著しく異なる点があった場合や異なる商品が届いた場合は、到着後30日間は無条件で着払いでご返品後に返金させていただきます。メールまたはご注文履歴からご連絡ください。 17,846円

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue CUSTOMER SUCCESS [ Nick Mehta ]

楽天ブックス
CUSTOMER SUCCESS Nick Mehta Dan Steinman Lincoln Murphy WILEY2016 Hardcover English ISBN:9781119167969 洋書 Business & SelfーCulture(ビジネス) Business & Economics 5,068円

The Life and Times of Revolving Ron Anecdotes of a Not so Modern Revenue Man【電子書籍】[ Richard J West ]

楽天Kobo電子書籍ストア
<p>The adventures of a young customs officer who leaves his close knit community to find himself in an alien world of smuggling and international intrigue. The book details his adventures on his journey, in the 1960s , from a wet behind the ears rookie, to an experienced revenue man.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 607円

The Definitive WooCommerce Guide: How to 19x your eCommerce revenue in 5 months (2018) Dramatically increase your WooCommerce eCommerce Store Sales【電子書籍】[ Ben Stanford ]

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<p>It turns out you can dramatically increase your WooCommerce sales by adding a few plugins to your site. Our client has a WooCommerce product page that is converting 21.7% of traffic into new purchases.</p> <p>In this eBook I’m going to show you what these plugins and techniques are.. and exactly how you can easily add them to your WordPress website.</p> <p>Achieving e-commerce success with your WordPress site takes commitment and hard work. But it’s important to make the effort, if you don’t, you may lose ground to your competitors.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 534円

How to Land a Top-Paying Revenue enforcement agents Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More【電子書籍】[ Dunlap Joan ]

楽天Kobo電子書籍ストア
<p>For the first time, a book exists that compiles all the information candidates need to apply for their first Revenue enforcement agents job, or to apply for a better job.</p> <p>What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a much stronger document, be much better prepared and a step ahead for the next opportunity.</p> <p>The book comes filled with useful cheat sheets. It helps you get your career organized in a tidy, presentable fashion. It also will inspire you to produce some attention-grabbing cover letters that convey your skills persuasively and attractively in your application packets.</p> <p>After studying it, too, you'll be prepared for interviews, or you will be after you conducted the practice sessions where someone sits and asks you potential questions. It makes you think on your feet!</p> <p>This book makes a world of difference in helping you stay away from vague and long-winded answers and you will be finally able to connect with prospective employers, including the one that will actually hire you.</p> <p>This book successfully challenges conventional job search wisdom and doesn't load you with useful but obvious suggestions ('don't forget to wear a nice suit to your interview,' for example). Instead, it deliberately challenges conventional job search wisdom, and in so doing, offers radical but inspired suggestions for success.</p> <p>Think that 'companies approach hiring with common sense, logic, and good business acumen and consistency?' Think that 'the most qualified candidate gets the job?' Think again! Time and again it is proven that finding a job is a highly subjective business filled with innumerable variables. The triumphant jobseeker is the one who not only recognizes these inconsistencies and but also uses them to his advantage. Not sure how to do this? Don't worry-How to Land a Top-Paying Revenue enforcement agents Job guides the way.</p> <p>Highly recommended to any harried Revenue enforcement agents jobseeker, whether you want to work for the government or a company. You'll plan on using it again in your efforts to move up in the world for an even better position down the road.</p> <p>This book offers excellent, insightful advice for everyone from entry-level to senior professionals. None of the other such career guides compare with this one. It stands out because it: 1) explains how the people doing the hiring think, so that you can win them over on paper and then in your interview; 2) has an engaging, reader-friendly style; 3) explains every step of the job-hunting process - from little-known ways for finding openings to getting ahead on the job.</p> <p>This book covers everything. Whether you are trying to get your first Revenue enforcement agents Job or move up in the system, get this book.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,132円

Boost Your Revenue 500% with ChatGPT 500% Revenue Booster【電子書籍】[ Warren H. Lau ]

楽天Kobo電子書籍ストア
<p>Are you struggling to keep up with the ever-changing needs and preferences of your customers? Do you want to deliver personalized experiences that drive greater customer loyalty and satisfaction? Discover the power of ChatGPT and natural language processing in enhancing your digital marketing strategies</p> <p>In today's digital age, businesses need to stay ahead of the competition by delivering personalized experiences that meet the evolving needs of their customers. ChatGPT is an advanced AI language model that can be used to enhance digital marketing efforts through the use of natural language processing (NLP) techniques. In this practical guide, you will learn how to use ChatGPT to gain insights into customer behavior, preferences, and needs, and create personalized experiences that drive greater customer loyalty and satisfaction.</p> <p>Starting with an overview of ChatGPT and NLP, the book covers a range of topics, from building chatbots and recommendation engines to generating content and analyzing sentiment. Each chapter follows a step-by-step approach, with practical examples and writing prompts for AI writing tools to help you put theory into practice.</p> <p>With this book, you will:</p> <p>- Understand the basics of natural language processing and how ChatGPT works<br /> - Build a chatbot and integrate it into your website or social media channels<br /> - Develop a recommendation engine to provide personalized product recommendations for your customers<br /> - Generate engaging and relevant content for your website, blog, or social media channels<br /> - Analyze sentiment to improve your customer service or brand reputation<br /> - Explore advanced topics such as topic modeling and speech recognition to further enhance your digital marketing strategies<br /> - Whether you are a marketing professional, business owner, or anyone looking to enhance their digital marketing efforts, this book provides a practical and comprehensive guide to using ChatGPT and NLP to create personalized experiences for your customers.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,350円

洋書 Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry

Glomarket
*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義(XX株式会社等)、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文 3,926円

Machine Learning For Revenue Management A Complete Guide - 2020 Edition【電子書籍】[ Gerardus Blokdyk ]

楽天Kobo電子書籍ストア
<p>What actions should you be taking to retain your most profitable customers? Does this daily stream of information provide useful information for fraud detection models? What quantitative measure(s) can be used as an early warning sign of an inflection point (fork)? Is your organization familiar with data, and machine learning; how do you train teams to work to improve machine learning models? Where should you go for further Licensing information?</p> <p>This instant Machine Learning For Revenue Management self-assessment will make you the entrusted Machine Learning For Revenue Management domain visionary by revealing just what you need to know to be fluent and ready for any Machine Learning For Revenue Management challenge.</p> <p>How do I reduce the effort in the Machine Learning For Revenue Management work to be done to get problems solved? How can I ensure that plans of action include every Machine Learning For Revenue Management task and that every Machine Learning For Revenue Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Machine Learning For Revenue Management costs are low? How can I deliver tailored Machine Learning For Revenue Management advice instantly with structured going-forward plans?</p> <p>There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Machine Learning For Revenue Management essentials are covered, from every angle: the Machine Learning For Revenue Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Machine Learning For Revenue Management outcomes are achieved.</p> <p>Contains extensive criteria grounded in past and current successful projects and activities by experienced Machine Learning For Revenue Management practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Machine Learning For Revenue Management are maximized with professional results.</p> <p>Your purchase includes access details to the Machine Learning For Revenue Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:</p> <p>- The latest quick edition of the book in PDF</p> <p>- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...</p> <p>- The Self-Assessment Excel Dashboard</p> <p>- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation</p> <p>- In-depth and specific Machine Learning For Revenue Management Checklists</p> <p>- Project management checklists and templates to assist with implementation</p> <p>INCLUDES LIFETIME SELF ASSESSMENT UPDATES</p> <p>Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 6,167円

Infernal Revenue Number 96 in Series【電子書籍】[ Richard Sapir ]

楽天Kobo電子書籍ストア
<p>Remo and Chiun join forces with Harold Smith, and his crime-fighting organisation in their battle against an artificial intelligence computer chip called Friend, that hijacks CURE's computer system and holds the world hostage to techno-terrorism.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 452円

洋書 Getting Yourself Sponsored: For Authors, Associations, or any Business... Your Blueprint to Unlock Brand New Revenue Streams

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義(XX株式会社等)、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文 3,974円

The Revenue Marketing Book How to build a predictable and repeatable revenue marketing engine that works【電子書籍】[ Yaagneshwaran Ganesh ]

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<p>The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.<br /> - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness</p> <p>“A must-read operating manual for marketers who want to deliver exponential revenue.”<br /> - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world</p> <p>“All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.”<br /> - Vinod Muthukrishnan, Chief Growth Officer at Cisco</p> <p>It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with.</p> <p>The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome.</p> <p>Make an impact. Build a predictable recurring revenue engine.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 350円

Revenue Management A Complete Guide - 2019 Edition【電子書籍】[ Gerardus Blokdyk ]

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<p>Can segmentation increase the efficiency of bundling? How does the company manage all this data so that others not only report financial data accurately, but really understand the profitability of the business? Yielding management: WHO? Who is responsible for maintaining accuracy of each data element? What is the optimal ratio between advertising revenue and sales income?</p> <p>Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.</p> <p>Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'</p> <p>This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Revenue Management investments work better.</p> <p>This Revenue Management All-Inclusive Self-Assessment enables You to be that person.</p> <p>All the tools you need to an in-depth Revenue Management Self-Assessment. Featuring 823 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Revenue Management improvements can be made.</p> <p>In using the questions you will be better able to:</p> <p>- diagnose Revenue Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices</p> <p>- implement evidence-based best practice strategies aligned with overall goals</p> <p>- integrate recent advances in Revenue Management and process design strategies into practice according to best practice guidelines</p> <p>Using a Self-Assessment tool known as the Revenue Management Scorecard, you will develop a clear picture of which Revenue Management areas need attention.</p> <p>Your purchase includes access details to the Revenue Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:</p> <p>- The latest quick edition of the book in PDF</p> <p>- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...</p> <p>- The Self-Assessment Excel Dashboard</p> <p>- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation</p> <p>- In-depth and specific Revenue Management Checklists</p> <p>- Project management checklists and templates to assist with implementation</p> <p>INCLUDES LIFETIME SELF ASSESSMENT UPDATES</p> <p>Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 5,766円

Smash the Funnel The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation【電子書籍】[ Eric Keiles ]

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<p><strong>Your Sales Funnel Has a Fatal Flaw</strong></p> <p>The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm?</p> <p>From the authors of <em>Fire Your Sales Team Today!</em> comes another industry redefining guide to business success in the 21st century: <em>Smash the Funnel.</em> Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,067円

Pricing in der Hotellerie. Grundlagen, Preisdifferenzierung, Revenue Management, Dynamic Pricing und Best Available Rate Strategie【電子書籍】[ Marc S?lter ]

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<p>Fachbuch aus dem Jahr 2012 im Fachbereich BWL - Controlling, , Sprache: Deutsch, Abstract: Die Welt der Hotellerie hat sich ver?ndert. Fr?her reichte es, ein guter Gastgeber zu sein und einmal j?hrlich oder halbj?hrlich, die Preise f?r Beherbergung und Bewirtung zu 'kalkulieren'. Das 1x1 der Preispolitik, bestand vor allem aus Faustformeln und den sog. drei 'K's, d.h. Kosten, Konkurrenz und der Kunde, der in unserer Branche auch Gast genannt wird, sollen in der Preisfindung ber?cksichtigt werden. Doch dann kam das Internet, es er?ffnete den Hoteliers neue M?glichkeiten um Belegung, Rate und Gewinn zu optimieren. Neue Begriffe wie Ratenparit?t, Dynamic Pricing, Best Available Rate oder Total Revenue Management pr?gten von nun ab das Preismanagemet. Ein Euro mehr Umsatz durch richtiges Preismanagement ist wichtiger als ein Euro weniger Kosten. Eine um einen Euro h?here Average Room Rate flie?t zu 95 Prozent, aber jeder Prozentpunkt mehr Belegung nur zu 50 Prozent in den Gewinn ein. Dieses Buch soll Studenten des Tourismus- und Hotelmanagements helfen, das Preismanagement in der Hotellerie zu verstehen und anzuwenden. Aber auch Hotelfachleute die eine Karriere, im Pricing und Revenuemanagement anstreben, k?nnen mit diesem Buch die Grundlagen erlernen. In den USA gibt es zahlreiche Wissenschaftler, die sich mit dem Pricing und Revenue Management in der Hotellerie besch?ftigen. In Deutschland wird leider nur wenig hierzu geforscht. Die wissenschaftlich aufbereitete Literatur zum Preismanagement ist aufgrund des wissenschaftlichen und Methoden-lastigen Ansatzes f?r Nicht-Akademiker nur schwer 'verdaulich'. Viele Darstellungen zum Preismanagement sind zwar wissenschaftlich fundiert, aber f?r Praktiker zu anspruchsvoll und zu 'trocken'. Ohne volks- und betriebswirtschaftliche Grundkenntnisse ist es nahezu unm?glich, die Materie nachzuvollziehen, aber vor allem auch zu verstehen. Die praxisorientierten Fachb?cher geben wichtige Anregungen f?r die praktische Preispolitik, allerdings beziehen sich diese vornehmlich auf Produktionsbetriebe, die Preisgestaltung bei Dienstleistungen / Services wird nur am Rande behandelt. Ein Fachbuch, das sich ausschlie?lich mit dem Pricing in der Hotellerie befasst und vor allem f?r die Praxis geschrieben ist, fehlte bisher. Auf meiner Homepage 'www.dr-schnaggels2000.surfino.info' finden Sie kostenlos, mehrere Pr?sentationen zum Thema Hotelmanagement, Dynamic Pricing, Marketing und Revenue Management. Damit k?nnen Sie ihre Mitarbeiter schulen. F?r Fragen und W?nsche, schreiben Sie mir bitte einfach eine E-Mail.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 5,723円