Copywriting 電子書籍 [洋書]
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洋書
ART ＆ ENTERTAINMENT (2) (Copywriting 電子書籍)
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| 商品 | 説明 | 価格 |
|---|---|---|
 高?服力的文案寫作心法：為什麼?的文案沒有效？教?潛入顧客?心世界:寫出真正能銷售的必勝文案！ Persuasive Copywriting: Cut Through the Noise and Communicate with Impact: 2nd Edition【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞丁菱娟 作家／創業導師／資深公關人＜br /＞ 李洛克 「故事革命」創?人＜br /＞ 林育聖 「文案的美」負責人＜br /＞ 洪震宇 《精準寫作》作者／寫作教練＜br /＞ 歐陽立中 Super教師／暢銷作家＜br /＞ 專業推薦＜/p＞ ＜p＞在今天碎片化的市場上，行銷人員都為了如何抓住多管道、分心的消費者，而傷透腦筋。＜/p＞ ＜p＞文案似乎不再有效，網紅行銷、殺人標題、直播、數據行銷、MarTech可能有效？還是要針對平台演算法，設法吸引聊天機器人的目光？＜/p＞ ＜p＞世界變得太快，消費者是否真的變了？＜/p＞ ＜p＞?的文案如何有效地直指人心，能??服消費者、改變他們的心態、促成購買？＜/p＞ ＜p＞暢銷書《超好賣的文案銷售術》作者、英國的文案大師安迪?麥斯蘭，在這本書中明確指出，雖然如今傳遞訊息的管道多元化了，然而，影響力的心理學法則依然適用。消費者並沒有變，只是穿上了一件新衣服。＜/p＞ ＜p＞文案的目的，就是藉由文字去改變別人的行為，使人們有不同的思考、感受和行動，這還是不變的。但是，?也要具備同理、影響、?服的方法與技巧：＜/p＞ ＜p＞人們喜歡故事。＜/p＞ ＜p＞人們會受到情緒影響。＜/p＞ ＜p＞人們喜歡模式。＜/p＞ ＜p＞人們有好奇心。＜/p＞ ＜p＞這些都是我們可以操作的心理槓桿。＜/p＞ ＜p＞了解人心，才能寫好文案。人們根深柢固的需求，可參考馬斯洛的「需求層級理論」；本書更提供能觸動讀者的19種情感，可以依?撰寫文案的目的，參考使用。＜/p＞ ＜p＞本書特色還有：＜/p＞ ＜p＞★獨特的「情感文案術」方法＜/p＞ ＜p＞★在強調「?品效益」之前，可先運用的三個好點子：承諾、祕密、?故事。＜/p＞ ＜p＞★缺乏感覺的?品，要如何寫文案？＜/p＞ ＜p＞★各章有「好文案/壞文案」專欄，教?如何判斷一?文案的好壞＜/p＞ ＜p＞★世界一流廣告公司和文案高手的訪談＜/p＞ ＜p＞★?容行銷、新溝通管道（行動裝置、社群媒體）的運用＜/p＞ ＜p＞★實務練習、心法傳授，盡全力?助?學習！＜/p＞ ＜p＞不論?是從事業務行銷、廣告、公關工作、擔任網路小編，或是經營自己的公司、網站，本書都是?必備的參考書，?助?在混亂市場中取得勝利，成功銷售！＜/p＞ ＜p＞【專家好評】＜/p＞ ＜p＞我特別喜歡書裡有一句針對此書的文案：「撰寫具?服力的文案，在充斥各類噪音的商場突圍而出……」本書的確像是各式文案流派裡的一股清流，諸般心法都反覆指向人性，讓我們文案人可以抵抗寫作焦慮，從洞察人性心理來下筆，彷彿是為我們文案人戴上了「抗噪耳機」。＜/p＞ ＜p＞ーー李洛克，《故事行銷》作者、「故事革命」創?人＜/p＞ ＜p＞作者安迪．麥斯蘭犀利直接地點出多數人寫文案的盲點：絮絮叨叨、急著推銷。但真實的讀者是怎麼一回事？安迪?：「他們沒有義務讀?寫的文案，更不用?開始?讀之後會繼續讀下去。」「與?想跟他們談論的事相比，他們還有其他重要得多的事要做。」原來，真正好的文案並不是把?品介紹得鉅細靡遺，而是讓讀者「樂於?讀」。＜/p＞ ＜p＞可是明明知道是廣告，有誰會樂於?讀?？這就是安迪レイ害的地方了。除了理論之外，還給?明確的「文案公式」，讓?只要照著用，就能勝過80%的文案。好文案，從把讀者放在心上開始；而想學會寫好文案，從?翻開這本書開始！＜/p＞ ＜p＞ーー歐陽立中，Super教師／暢銷作家＜/p＞ ＜p＞由於網際網路的關係，如今商業界迫切需要好文案，但好文案又如此的少。如果?想成功，這本書請最少讀三次；如果想要評論文案，?也要讀它。裡面都是好東西，沒有一句廢話。＜/p＞ ＜p＞ーーDrayton Bird（被大衛．奧格威稱為「世界上最?直效行銷的人」）＜/p＞ ＜p＞如果?喜歡守規矩，卻又喜歡打破它們，本書就是為?而寫。安迪恰到好處地跟讀者討論、提出方針和教導，又能睿智地讓?一邊會心微笑、一邊把文案寫得更精彩。＜/p＞ ＜p＞ーーElle Graham-Dixon，BBDO New Yorkー福特全球規劃主管＜/p＞ ＜p＞《高?服力的文案寫作心法》展現寫作的魅力，?容從古希臘的寫作理論一直談到fMRI技術，進一?精煉?的文字，好讓?抓住讀者的目光。本書不單探討文案的?服力和銷售力，更能?發、迷惑和撫慰讀者的心靈。＜/p＞ ＜p＞ーーJoe Fattorini，《嚴選美酒》（The Wine Show）節目主持人、記者＜/p＞ ＜p＞以講師而論，我要給作者滿分十分。而《高?服力的文案寫作心法》這本書的得分還要更高，它是美術總監和文案寫手的必讀好書。＜/p＞ ＜p＞ーーMarc Lewis，倫敦傳媒藝術學院（School of Communication Arts）校長＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,645円 |
 Copywriting For Beginners! How To Write, Persuade & Sell Anything To Anyone Like A pro With Copy【電子書籍】[ Richard Halbread ] 楽天Kobo電子書籍ストア | ＜p＞Copywriting For Beginners (No Experience Required!)＜/p＞ ＜p＞＜strong＞Are You Ready To Master The Art Of Copywriting? If So You’ve Come To The Right Place!＜/strong＞＜/p＞ ＜p＞Copywriting in my eyes is literally an art, and the ‘Picassos’ of the copywriting world are making a pretty penny doing it too! The purpose of this book is to explain the styles and basics of copywriting for you, the beginner. When I started out copywriting I was extremely overwhelmed as I read about many, many complicated techniques and tricks that were definitely not beginner friendly!＜/p＞ ＜p＞In this easy to read, straightforward book my mission is to explain to you exactly what copywriting is, along with the style of copywriting you’re best suited in along with the key principles, creativity techniques & more that I have personally utilized to become a successful copywriter, working from wherever I please, whenever.＜/p＞ ＜p＞Here’s A Preview Of What Copywriting For Beginners Contains…＜/p＞ ＜p＞What It Takes To Become A Copywriter＜br /＞ Determining Which Style Of Copywriting You Are Best Suited To (Work From A Position Of Strength!)＜br /＞ Getting Creative As A Copywriter ? The Power Of Persuasion!＜br /＞ The Key Elements Of Copywriting That YOU Need To Know＜br /＞ Common Copywriting Mistakes And How To Avoid Them＜br /＞ The Elements Of Successful Copy＜br /＞ And Much, Much More!＜/p＞ ＜p＞Ready to get started on your lucrative copywriting venture?＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 472円 |
 The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters【電子書籍】[ Joseph Sugarman ] 楽天Kobo電子書籍ストア | ＜p＞Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,450円 |
 Copywriting for Creative Writers Method Writing【電子書籍】[ Jules Horne ] 楽天Kobo電子書籍ストア | ＜p＞Want to put your creative writing skills to work? This practical blueprint explains how!＜/p＞ ＜p＞When I started out in commercial copywriting, I had no idea how to transfer my creative writing skills. There were no books out there to help creative writers learn essential freelance business know-how.＜/p＞ ＜p＞＜strong＞COPYWRITING FOR CREATIVE WRITERS＜/strong＞ is a practical 10-step blueprint to help you adapt your existing writing skills to business writing, and find your first clients.＜/p＞ ＜p＞Get the free ebook and join my email list to get the printable workbook download. It'll take you through 10 steps and 3 short projects to start you on your way.＜/p＞ ＜p＞Ideal for authors and creative writing students who need a quick, straightforward introduction to copywriting for business.＜/p＞ ＜p＞If you want to go deeper into writing business skills, get my handbook, ＜strong＞HOW TO LAUNCH A FREELANCE COPYWRITING BUSINESS＜/strong＞ by Jules Horne, and the companion workbook.＜/p＞ ＜p＞Method Writing books provide professional writing skills for the creative industries.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 600円 |
 5 Copywriting Secrets Revealed In Just One Read【電子書籍】[ Phoebe ] 楽天Kobo電子書籍ストア | ＜p＞Discover the secrets to crafting persuasive emails that convert, writing copy that resonates, and understanding the psychology behind consumer decisions.＜/p＞ ＜p＞In this comprehensive guide, you'll learn:＜/p＞ ＜ol＞ ＜li＞Email marketing that works: Master the art of automation, segmentation, and engaging campaigns that bring results＜/li＞ ＜/ol＞ ＜p＞2.The science of copywriting: Explore techniques to write messages that grab attention and drive action.＜/p＞ ＜ol start="3"＞ ＜li＞Sales psychology explained: Understand why people buy and how to use this knowledge to your advantage.＜/li＞ ＜/ol＞ ＜p＞Whether you're a business owner, marketer, or someone looking to break into the field, this e-book provides actionable steps and real-world examples to help you succeed.＜/p＞ ＜p＞Get ready to supercharge your marketing skills and watch your conversions soar＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,350円 |
 Ultimate Expert CopyWriting【電子書籍】[ Sir Vincent Conti ] 楽天Kobo電子書籍ストア | ＜p＞This is The Ultimate Guide of Copy Writing on five simple steps.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 438円 |
 The AXIOMS of Copywriting The 5 Universal Elements That Form the Foundation of Advertising Copy That Works【電子書籍】[ Robert W. Bly ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Laws are broken. Rules get bent.＜/strong＞＜/p＞ ＜p＞＜strong＞AXIOMS＜/strong＞ [ak-see-uhms] ?noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.＜/p＞ ＜p＞The AXIOMS of Copywriting are ?＜/p＞ ＜p＞Offer ＞ Brand＜br /＞ Long Copy Works＜br /＞ More Research = Better Copy＜br /＞ More Experiences = Better Copy＜br /＞ Effectiveness = 1/# People＜/p＞ ＜p＞Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time.＜/p＞ ＜p＞More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles?＜/p＞ ＜p＞Many copywriters don’t understand the fundamentals of sales writing.＜br /＞ Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated.＜br /＞ Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof.＜/p＞ ＜p＞What you’ll learn in this book＜/p＞ ＜ul＞ ＜li＞How to generate 1 OX more sales for your ad dollars. Page 3.＜/li＞ ＜li＞The 6 characteristics of winning offers. Page 4.＜/li＞ ＜li＞Using offers that support the brand. Page 6.＜/li＞ ＜li＞10 questions to ask before testing your offer. Page 11.＜/li＞ ＜li＞Gevalia Coffee’s amazing offer. Page 13.＜/li＞ ＜li＞What should your ad sell-the product or the offer?Page 19.＜/li＞ ＜li＞79 tested offers. Page 20.＜/li＞ ＜li＞What works best-long copy or short copy? Page 28.＜/li＞ ＜li＞How research can help you write kick-butt copy. Page 37.＜/li＞ ＜li＞7 ways to prove claims in your copy. Page 46.＜/li＞ ＜li＞The 4-step discovery process for copywriting. Page 50.＜/li＞ ＜li＞11 ways to use life experience to make your copy stronger. Page 67.＜/li＞ ＜li＞The best process for copy reviews. Page 71.＜/li＞ ＜li＞The 25-50-25 rule for making edits. Page 77.＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,290円 |
 Copywriting Champion【電子書籍】[ John Hawkins ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Give Me Ten Minutes And I'll Show You Exactly How I Generate A Flood Of Copywriting Cash On Demand! I'll explain the REAL REASON why so many new copywriters blow it, and how you can be the exception that gets more clients than you can handle - starting TODAY.＜/strong＞＜/p＞ ＜p＞If you're not ALREADY making money hand over fist, you probably don't just need to become a better writer... you need to become a better marketer.＜/p＞ ＜p＞Yeah... ponder that one for a few minutes. It's pretty "common sense", but it's not very common on the sales pages for overpriced books, courses, and seminars.＜/p＞ ＜p＞＜strong＞Order Now.＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 482円 |
 COPYWRITING Guia Para Writing On The Web【電子書籍】[ Richard Gabion ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞E se pudesse vender qualquer coisa a qualquer pessoa?＜/strong＞＜/p＞ ＜p＞Ningu?m nasce sabendo como vender. Mas a verdade ? que pode aprender a vender mais .... TAMB?M mais se descobrir as palavras certas que levam as pessoas a comprar.＜/p＞ ＜p＞A copywriting est? a vender.＜/p＞ ＜p＞A Copywriting ? a forma de juntar palavras que levam as pessoas a clicar, telefonar, ou puxar da carteira e comprar-lhe.＜/p＞ ＜p＞Quer seja um treinador, autor, "funnel hacker", vendedor de com?rcio electr?nico, ou agente imobili?rio, a sua capacidade de criar uma c?pia de vendas que leva as pessoas a comprar determina o seu sal?rio, o seu estilo de vida, e o futuro da sua fam?lia.＜/p＞ ＜p＞Colocar as palavras certas no papel e em linha ? a compet?ncia mais rent?vel que algu?m pode aprender.＜/p＞ ＜p＞Este livro ensina-lhe "copywriting inteligente de rua", o que significa que este livro ensina-lhe como obter resultados hoje em dia. (Porque todos n?s precisamos de fazer mais vendas hoje .... n?o amanh?, n?o na pr?xima semana!)＜/p＞ ＜p＞Se precisar de fazer mais vendas - n?o importa o que est? a vender ou a quem o est? a vender - este livro ? para si.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 327円 |
 Cours de copywriting Le pouvoir des mots pour vendre plus sur Internet【電子書籍】[ Marcel POTTERAT ] 楽天Kobo電子書籍ストア | ＜p＞Comment utiliser le pouvoir des mots pour r?diger des argumentaires de vente percutants et vendre plus sur Internet !＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 640円 |
 Copywriting Guide Zum Schreiben On The Web【電子書籍】[ Richard Gabion ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Was w?re, wenn Sie alles an jeden verkaufen k?nnten?＜/strong＞＜/p＞ ＜p＞Niemand wird mit dem Wissen geboren, wie man verkauft. Aber die Wahrheit ist, dass Sie lernen k?nnen, mehr zu verkaufen ... VIEL mehr, wenn Sie die richtigen Worte entdecken, die Menschen zum Kauf bewegen.＜/p＞ ＜p＞Werbetexten ist Verkaufen.＜/p＞ ＜p＞Werbetexten ist, wie Sie Worte zusammensetzen, die Menschen dazu bringen, zu klicken, anzurufen oder ihre Brieftasche zu z?cken und bei Ihnen zu kaufen.＜/p＞ ＜p＞Ob Sie Trainer, Autor, "Funnel Hacker", E-Commerce-Verk?ufer oder Immobilienmakler sind, Ihre F?higkeit, Verkaufstexte zu erstellen, die Menschen zum Kauf bewegen, bestimmt Ihren Gehaltsscheck, Ihren Lebensstil und die Zukunft Ihrer Familie.＜/p＞ ＜p＞Die richtigen Worte auf Papier und online zu bringen ist die profitabelste F?higkeit, die jeder lernen kann.＜/p＞ ＜p＞Dieses Buch lehrt Sie "street-smart copywriting", was bedeutet, dass dieses Buch Ihnen beibringt, wie Sie heute Ergebnisse erzielen k?nnen. (Denn wir alle m?ssen heute mehr Umsatz machen ... nicht morgen, nicht n?chste Woche!)＜/p＞ ＜p＞Wenn Sie mehr Umsatz machen m?ssen - egal, was Sie verkaufen oder an wen Sie es verkaufen - ist dieses Buch f?r Sie.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 327円 |
 AI-Powered Copywriting. A Beginner's Guide Marketing English, #1【電子書籍】[ Mkrtich Laziev ] 楽天Kobo電子書籍ストア | ＜p＞Ever hear copywriters sobbing, "We're losing our jobs to AI"? Or others cheering, "AI will do everything for us!"? Both reactions are a bit ridiculous, but they also make me laughーand bring more clients my way. Why? Because AI is just a tool, not a replacement for talent.＜/p＞ ＜p＞In this book, I'll break down what the AI revolution really means for marketing copywriters. Spoiler: It's not the end of your job, but a chance to get yourself an AI writing assistant. Over the last 2 years, I've seen plenty of AI-generated content, and it's clearーhuman touch still wins.＜/p＞ ＜p＞Forget the "perfect prompt" scams circulating around. They're like trying to cook a stew, cake, and salad with the same recipe. I'll teach you how to create your own prompts, refine your style, and work with chatbots so they enhance your writing rather than take over. From taglines to long-form content, you'll learn how to use AI as your slightly clueless, but powerful, assistantーnot your competitor.＜/p＞ ＜p＞In this guide, we'll cover:＜/p＞ ＜ul＞ ＜li＞How to write clear, concise, and compelling copyーthe 3I-3C principle＜/li＞ ＜li＞Using chatbots to craft social media posts, ads, and taglines that don't scream "AI-generated!"＜/li＞ ＜li＞Advanced prompt chains to transform chatbots into time-saving writing assistants＜/li＞ ＜li＞How to spot AI-generated content and improve it with your own voice＜/li＞ ＜/ul＞ ＜p＞Whether you're a seasoned pro or just starting, this book will help you take control of your marketing copy. And remember, you're the copywriterーAI's just a tool.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,550円 |
 Fantastic Words and Where to Find Them Unleashing the Power of Persuasive Copywriting【電子書籍】[ Jeffrey Teodoro ] 楽天Kobo電子書籍ストア | ＜p＞"Fantastic Words and Where to Find Them" is an engaging and comprehensive ebook that delves into the art and science of persuasive copywriting. Whether you're a budding marketer, a business owner, or an aspiring copywriter, this book will equip you with the essential techniques and strategies to create compelling content that captivates and convinces your target audience.＜/p＞ ＜p＞Drawing upon proven principles from psychology, marketing, and consumer behavior, this ebook explores the fundamental elements of persuasive copywriting and provides practical insights to help you craft messages that inspire action and drive results. Through a step-by-step approach, you'll discover how to employ persuasive language, tap into emotions, and leverage psychological triggers to influence your readers and persuade them to take the desired action.＜/p＞ ＜p＞Key topics covered in this ebook include:＜/p＞ ＜ol＞ ＜li＞ ＜p＞Understanding the psychology of persuasion: Gain a deep understanding of the psychological factors that influence decision-making and learn how to align your copywriting techniques with these principles. Explore concepts such as social proof, scarcity, authority, and reciprocity, and discover how to harness them to enhance your persuasive writing.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Identifying your target audience: Learn the importance of understanding your audience's needs, desires, and pain points. Develop effective buyer personas and create tailored messages that resonate with your readers on a personal level.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Crafting attention-grabbing headlines: Master the art of writing compelling headlines that instantly capture attention and entice readers to delve further into your content. Discover proven headline formulas and techniques that compel readers to click, read, and act.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Building credibility and trust: Explore strategies to establish credibility and trustworthiness in your writing. Learn how to leverage testimonials, case studies, statistics, and storytelling to build a strong foundation of trust with your audience.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Persuasive language and storytelling: Uncover the secrets of persuasive language and storytelling techniques that engage, inspire, and move your readers. Learn how to evoke emotions, create vivid imagery, and tell stories that connect with your audience on a deeper level.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Crafting compelling calls to action (CTAs): Discover how to create powerful and persuasive calls to action that guide your readers toward the desired action. Learn about effective placement, design, and wording of CTAs to maximize conversions.＜/p＞ ＜/li＞ ＜/ol＞ ＜p＞This book offers a comprehensive guide to persuasive copywriting, providing practical techniques and real-world examples to help you craft irresistible content that engages your readers, influences their decisions, and drives your desired outcomes. Whether you're writing sales pages, email campaigns, landing pages, or social media posts, this ebook is your go-to resource for mastering the art of persuasive copywriting and achieving marketing success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,417円 |
 The Complete Guide to Copywriting Creating Words That Sell【電子書籍】[ Jim Stephens ] 楽天Kobo電子書籍ストア | ＜p＞You'd be surprised at how many websites do not solicit sales! After all the effort they spend into writing their sales copy, presenting the benefits of their product, and guiding people through their sales process, they neglect one simple but IMPORTANT "call to action": "Click here now to buy."＜/p＞ ＜p＞And one oversight may cost them 20% of prospective revenue!＜/p＞ ＜p＞If you want visitors to your site to take action (purchase, subscribe, submit a request for further information, etc., you must have a call to action that clearly states what you want them to do. For instance, if you want customers to click on a link to learn more about one of your products, you must include a link that reads "Click here to see how the Gadget Widget can save you hours of effort!!"＜/p＞ ＜p＞And, if you want your visitors to make a purchase (which, of course, you do! ), you should include a link that reads "Click here to acquire your own fantastic time-saving Gadget Widget!"＜/p＞ ＜p＞You may believe it's self-evident that you want people to buy ? especially if you've created an outstanding sales pitch describing how incredible your product is. However, regardless of how persuasive your salescopy is, if you do not present a clear call to action for your potential consumers, you are just leaving them hanging ー and the majority of them will abandon your site and never return, costing you both sales and future leads.＜/p＞ ＜p＞Always Be Closing is the "ABC" of selling. Individuals require direction. If you want them to make a purchase, you must initiate the transaction.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 145円 |
 How to Succeed at Freelance Copywriting: A Quick Start Guide【電子書籍】[ Corbin Buff ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞There's no shortage of freelance copywriting business advice online ... but have you noticed that very little of it comes from actual freelance copywriters?＜/strong＞ Most of it comes from agency owners, or people who now sell copywriting courses or trainings as their "main squeeze." Nothing wrong with either of those things of course ... but wouldn't you rather learn from an actual freelance copywriter? Someone who's been in the field for 5+ years, and is still out there, actively writing and working with clients?＜/p＞ ＜p＞That's exactly why Corbin Buff put together this short-yet-powerful book, distilling all the wisdom from his freelance copywriting career. Written in a simple, conversational style, this book reveals exactly how Corbin started a freelance copywriting business with no experience (while he was still in college) and how you can do the same. You'll learn how to get copywriting clients, how to think about running and growing your copywriting business, and so much more.＜/p＞ ＜p＞Here's what a few people have said about this content:＜/p＞ ＜ul＞ ＜li＞"This was amazing Jackie and Corbin. Thank you for this! Really related to Corbin's minimalistic mindset." -A.S.＜/li＞ ＜li＞"Thanks for being so real about freelancing :)" -F.O.＜/li＞ ＜li＞"This was so much fun ... Corbin thanks for all the insights." -L.B.＜/li＞ ＜/ul＞ ＜p＞So if you want the real scoop on freelancing from a real copywriter... pick up this book today and learn how to succeed at freelance copywriting now.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 600円 |
 Copywriting: Scrivere Per Vendere Copywriting Persuasivo, #2【電子書籍】[ Luigi Padovesi ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Scopri i segreti del copywriting persuasivo e scrivi email e pagine di vendita efficaci.＜/strong＞＜br /＞ Se hai un'impresa o un sito di e-commerce e desideri dare uno slancio alle vendite, un lavoro di scrittura che descriva al meglio gli articoli che metti in commercio risulta fondamentale, specie sul web. Il mercato ? cambiato e una buona recensione, magari dal taglio fortemente persuasivo ed emozionale pu? fare breccia tra i lettori, portandoli all'acquisto. Esamineremo come la componente persuasiva ed emozionale giochi allo stato attuale delle cose un ruolo sempre pi? determinate agli occhi del target di riferimento. La componente logica, informativa e razionale, per?, non deve mai mancar affinch? tu, in qualit? di scrittore possa risultare quanto pi? affidabile possibile e non un semplice venditore. Analizzeremo poi le barriere che il copywriter ha il compito di rimuovere, per far concludere una transazione. Luigi Padovesi fornir?, poi, una serie di consigli utili su come scrivere un testo fortemente orientato alla vendita.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,150円 |
 從零開始學寫吸金文案：30秒入門，超生火、最推坑的31個勾心銷售寫作指南 Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits... No Matter What You Sell Or Who You【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞寫出促購的正確詞語，是?個人都能學會的最賺錢技能！＜/p＞ ＜p＞出色的文案寫作＝大量金錢入?，達成財富自由＜/p＞ ＜p＞??的文案寫作＝永遠窮忙奮鬥，盡是做無用功＜/p＞ ＜p＞如果?：＜/p＞ ＜p＞★曾經為自己的業務寫廣告、電子郵件和銷售信函卻失敗，這本書適合?。＜/p＞ ＜p＞★需要?生更多銷售，無論?是賣什麼或要賣給誰，這本書適合?。＜/p＞ ＜p＞★夢想達成財富自由，卻沒有足?銷售額來支持，這本書適合?。＜/p＞ ＜p＞?可以將任何東西賣給任何人！＜/p＞ ＜p＞沒有人天生知道如何出售，而優質?品、行銷漏斗、導流技巧、客?名單……等銷售招數，＜/p＞ ＜p＞都不如文案寫作更能更能放大?的優勢，促成購買並帶來錢潮。＜/p＞ ＜p＞?個人都能學會組合各種單詞，使人們心動，點?、致電或掏出錢包向?購買。＜/p＞ ＜p＞本書集結31個文案寫作的秘訣，從理論面的?清楚「文案」是什麼，＜/p＞ ＜p＞如何發掘並促成客?的購買動機，到實戰面的如何撰寫各式行銷文案、關鍵字句運用的方式：＜/p＞ ＜p＞●10個促購誘因：賺錢、省時間、省力、減少痛苦、獲得讚賞、擁有愛、變舒適……＜/p＞ ＜p＞●8種與客?建立的情感連結：愛、恨、恐懼、?榮、驕傲、?望、貪婪、自由＜/p＞ ＜p＞●8種方式研究客群：現場互動、爬論壇、?客服、搜問答網站、做市調、問社群網站……＜/p＞ ＜p＞●3條?對成功的銷售公式：定義→煽動→解決；好處1→好處2→好處3；之前→之後→搭橋＜/p＞ ＜p＞●5種標題寫作範本：「如果」類、「獲取」類、「犯錯」類、「警告」類、「證實」類……＜/p＞ ＜p＞●13道?驟迅速撰寫文案：標題→驚人的?法→定義問題→煽動→提出解決方案……＜/p＞ ＜p＞●4種勾起購買欲望的商品故事：真實故事、案例分析、實戰演練、三M?容法＜/p＞ ＜p＞●8項檢?改善文案：標題是否與客群相關？有給明確理由現在就買？是否驅動情感？……＜/p＞ ＜p＞這些秘訣隨看隨用、收效快速，富含經過實戰?練的心得與技巧，並搭配生動的語言與圖像。＜/p＞ ＜p＞即使是零經驗、剛浮現銷售需求的素人，也能一??循序漸進瞭解銷售的邏輯，＜/p＞ ＜p＞正確使用吸引購買的文字，組合出最適合自己?品的文案寫作方式。＜/p＞ ＜p＞無論?是在線上、影音、郵件、臉書寫廣宣……本書傳授的文案寫作秘訣都適用。＜/p＞ ＜p＞掌握核心知識與技術，快速寫出讓人買到?手指的勸敗文案，就是這麼簡單！"＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,405円 |
 Copywriting Secrets eBook Part 26 EDUCATIONAL STORY【電子書籍】[ Sugeng Wawa ] 楽天Kobo電子書籍ストア | ＜p＞Master the science of Copywriting to make your writing more persuasive and increase your sales conversions.＜br /＞ Are you struggling to write copywriting but not earning?＜/p＞ ＜p＞You don't worry, because I was just like you, before knowing this new pattern.＜br /＞ Fortunately, you don't have to worry and worry about the sales conversions that you are getting, because imagine that you can actually start to increase it even more after reading this ebook!＜/p＞ ＜p＞The knowledge here has been tested in the field and has proven to be Effective in Generating Tens, even Hundreds of Million, to Billions of Rupiah＜br /＞ Language is easy to understand and accompanied by examples of everyday case studies＜br /＞ Impact Can Be Feel Immediately＜/p＞ ＜p＞At first you might think that this ebook is cheap, until you finally imagine how much impact you will feel after reading this Copywriting Secrets ebook. And finally you realize, what you feel is so profitable because it has an impact on the progress of your busines＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 482円 |
 Copywriting Influence【電子書籍】[ Paul Smith ] 楽天Kobo電子書籍ストア | ＜p＞Have you tried Copywriting before today?＜/p＞ ＜p＞Maybe you have tried but not been so successful in your efforts?＜/p＞ ＜p＞The success of Copywriting requires more than just the writing sales letters. Knowing proven tactics is an advantage and can help you be successful in your overall goals.＜/p＞ ＜p＞Within this guide, I'll show you exactly how to achieve these known skills through what I'm calling Copywriting Influence. Start today by doing Copywriting the correct way.＜/p＞ ＜p＞Some of the lessons within Copywriting Influence are …＜/p＞ ＜p＞Starting With Copywriting＜br /＞ Copywriting Tips＜br /＞ Copywriting Advice＜br /＞ Writing Sales Letters That Sell＜br /＞ Copywriting Success＜br /＞ Using Copywriting In Email Marketing＜br /＞ Being More Influential＜br /＞ And a Whole Lot More …＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 250円 |
 How To Do Copywriting ? The Ultimate Guide On How To Become A Copywriter【電子書籍】[ Pete Harris ] 楽天Kobo電子書籍ストア | ＜p＞Unlock the power of persuasive writing and elevate your copywriting skills to new heights with ＜strong＞How To Do Copywriting ? The Ultimate Guide On How To Become A Copywriter＜/strong＞. This must-have book is your ultimate guide to becoming a master wordsmith and creating copy that captivates, convinces, and converts.＜/p＞ ＜p＞Whether you're a budding copywriter looking to kickstart your career or an experienced professional seeking to enhance your skills, this comprehensive guide is packed with practical tips, proven techniques, and actionable strategies that will transform your copywriting game. You'll learn how to understand your target audience, craft compelling copy that resonates with them, and incorporate storytelling and emotion to create a lasting impact.＜/p＞ ＜p＞However it doesn't stop there! This book goes beyond the basics and delves into the art of persuasion and influence, equipping you with powerful techniques to make your copy irresistible. You'll also learn how to stay updated with industry trends, seek feedback from peers and clients, build your copywriting portfolio and brand, and continuously improve your craft.＜/p＞ ＜p＞Whether you're writing sales copy, marketing materials, website content, or social media posts, ＜strong＞" How To Do Copywriting ? The Ultimate Guide On How To Become A Copywriter "＜/strong＞ will be your trusted companion on your journey to becoming a copywriting maestro.＜/p＞ ＜p＞With its comprehensive approach and actionable insights, this book is designed to help you perfect your craft and achieve unparalleled success in the world of copywriting.＜/p＞ ＜p＞Don't miss out on this opportunity to level up your copywriting skills and unlock your full potential as a persuasive writer. Grab your copy of ＜strong＞" How To Do Copywriting ? The Ultimate Guide On How To Become A Copywriter "＜/strong＞ today and start creating compelling copy that captivates, convinces, and converts like never before!＜/p＞ ＜p＞＜strong＞Who Is This Book For?＜/strong＞＜/p＞ ＜p＞＜strong＞Aspiring Copywriters＜/strong＞:＜/p＞ ＜ul＞ ＜li＞Individuals looking to start a career in copywriting.＜/li＞ ＜li＞Students or recent graduates aiming to specialize in writing persuasive content.＜/li＞ ＜/ul＞ ＜p＞＜strong＞Freelance Writers:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Writers seeking to transition or specialize in the field of copywriting.＜/li＞ ＜li＞Freelancers aiming to improve their skills and attract more clients.＜/li＞ ＜/ul＞ ＜p＞＜strong＞Marketing Professionals:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Marketing specialists wanting to enhance their ability to create impactful copy.＜/li＞ ＜li＞Marketing managers responsible for crafting compelling brand messages.＜/li＞ ＜/ul＞ ＜p＞＜strong＞Business Owners and Entrepreneurs:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Small business owners keen on creating effective marketing materials.＜/li＞ ＜li＞Entrepreneurs looking to develop persuasive content for their products or services.＜/li＞ ＜/ul＞ ＜p＞＜strong＞Experienced Copywriters:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Copywriting professionals seeking advanced techniques and strategies.＜/li＞ ＜li＞Those wanting to stay updated with the latest trends and best practices.＜/li＞ ＜/ul＞ ＜p＞＜strong＞Content Creators:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Bloggers and content creators aiming to make their writing more persuasive.＜/li＞ ＜li＞Social media managers looking to craft engaging and shareable content.＜/li＞ ＜/ul＞ ＜p＞＜strong＞Communications and PR Professionals:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Public relations specialists seeking to refine their written communication.＜/li＞ ＜li＞Communication professionals responsible for creating impactful messaging.＜/li＞ ＜/ul＞ ＜p＞＜strong＞Small Business Marketers:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Individuals handling marketing for small businesses.＜/li＞ ＜li＞Those looking to maximize the impact of their marketing efforts on a limited budget.＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,300円 |
 Copywriting Crash Course: Learn to Persuade with the Power of Words in 1 Hour【電子書籍】[ Juanjo Ramos ] 楽天Kobo電子書籍ストア | ＜p＞Copywriting is the best-kept secret skill of all successful Internet companies. Do you know any business that doesn't write every day? No matter how technology advances, language will continue to be the most powerful communication tool.＜/p＞ ＜p＞Copywriting, creative copy, advertising writing... the concept has numerous names that can be summarized in two words: persuasive writing. If you have the ability to persuade, you have the ability to convince, and if you learn this skill, you can make millions. Copywriting generates income in the cheapest way possible: by putting words together!＜/p＞ ＜p＞By mastering the art of copywriting, you will get more customers, improve your conversions, and ultimately sell more. If you have a good product but it's not selling as you expected, something is wrong with your texts; you're not convincing or seducing. Copywriting will make your products sell on their own because your customers will understand that what you're selling is the best in the market. There is no other advertising technique that can make you as much money as writing persuasive texts in a strategic, direct, and convincing way. However, you can't do this in any way. The way you express yourself and the order in which you present your ideas is crucial, because it's not just about what you say, but also about how you say it.＜/p＞ ＜p＞Persuasion - not manipulation - through written words is more important than ever in the digital age. To move your customers to action, you will need arguments, and therefore words. Even in a digital and multimedia society, texts are still very important because people are still reading what interests them. Like all of us, they look to solve their problems and materialize their desires. Your mission will be to correctly channel those desires and longings with your words.These words can be applied in any imaginable format: emails, ads, landing pages, product descriptions, posts, press releases, sales letters, video scripts...＜/p＞ ＜p＞With this book, you will learn to master the power of words. This quick course will provide you with clear and simple rules of persuasive commercial writing so you can put it into practice immediately. Proven and tested tactics to increase your sales and profits. Apply the knowledge you will soon acquire and you will get more customers, regardless of what you sell.＜/p＞ ＜p＞Do you want to learn the secrets of successful writers to sell more and better? Then this copywriting crash course is for you! Through practical examples and proven techniques, you will learn how to write ads, emails, and websites that will attract more customers and increase your sales.Don't miss the opportunity to improve your writing skills and achieve success in your business!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,200円 |
 Potent: Improve Your Website with Powerful Copywriting【電子書籍】[ Vanessa Jones ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Unpack web copywriting secrets＜/strong＞＜/p＞ ＜p＞You know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don't have any idea what's involved? That's where this book steps in and holds your hand on the pathway to a better business with an outstanding website.＜/p＞ ＜p＞Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that's powerful enough to knock someone off their chair. Plus, you'll get the lowdown on SEO advice, writing for different demographics and how to best position your brand with persuasive copywriting.＜/p＞ ＜p＞Tips, formulas, templates and examples to help you refine lifeless, outdated communications and start grabbing the attention of your new customers or clients.＜/p＞ ＜p＞Ideal for business owners and marketing professionals, Potent: improve your website with powerful copywriting will guide you through easy marketing techniques to jazz up your website so it starts working for, and not against, you.＜/p＞ ＜p＞Written by professional copywriter, Vanessa Jones, who has more than thirteen years of experience and has worked with some of the most recognisable brands across Australia.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,800円 |
 101 Copywriting Tips for Beginners and Advanced【電子書籍】[ Marcin Majchrzak ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Have you ever desired to write about your product, service, or company? Don't know where to start? Want to take your writing skills to the next level? 101 Copywriting Tips for Beginners and Advanced is a read full of useful tips, examples, and formulas!＜/strong＞＜/p＞ ＜p＞101 Copywriting Tips for Beginners and Advanced is a practical handbook to the art of creating clear, concise, and powerful content. This is a great guide, both for inexperienced beginners and copywriting specialists. The item covers many topics - h＜strong＞ow to write a headline, edit the text, convince the customer to buy, as well as identify the right reader＜/strong＞, and much more!＜/p＞ ＜p＞101 Copywriting Tips for Beginners and Advanced is an incredibly intuitive yet comprehensive book that will help you create effective work. ＜strong＞Whether you're selling an idea to your boss or offering specific products or services, this guide is for you.＜/strong＞ The publication contains 101 tips that are easy to implement and understand - here and now!＜/p＞ ＜p＞The tips are divided into specific sections, which makes it easier to use them and work on the text.＜/p＞ ＜ol＞ ＜li＞ ＜p＞General advice.＜/p＞ ＜/li＞ ＜li＞ ＜p＞How to identify the ideal reader?＜/p＞ ＜/li＞ ＜li＞ ＜p＞Editing.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Headlines.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Landing page.＜/p＞ ＜/li＞ ＜/ol＞ ＜p＞6.Call to Action.＜/p＞ ＜ol start="7"＞ ＜li＞ ＜p＞Trade offer.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Social media writing tactics.＜/p＞ ＜/li＞ ＜li＞ ＜p＞Copywriting formulas.＜/p＞ ＜/li＞ ＜/ol＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 300円 |
 Le copywriting en 10 le?ons L'Art de la persuasion pour votre entreprise【電子書籍】[ Emancipateur ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Le copywriting en 10 le?ons - Le Guide Ultime - L'Art de la persuasion pour votre entreprise＜/strong＞＜/p＞ ＜p＞La cl? pour ＜strong＞vendre ou proposer vos services＜/strong＞, facilement sans ?tre un vendeur de tapis.＜/p＞ ＜p＞＜strong＞Acc?dez ? votre libert? financi?re, gr?ce au Copywriting dans votre entreprise＜/strong＞＜/p＞ ＜p＞Ecommerce, Blog, Freelance ... ＜strong＞voici votre guide en 10 le?ons, pour d?buter le copywriting facilement et simplement.＜/strong＞＜/p＞ ＜p＞＜strong＞Le Copywriting au service de votre entreprise.＜/strong＞＜/p＞ ＜p＞＜em＞Voici les chapitres de votre guide:＜/em＞＜/p＞ ＜ul＞ ＜li＞＜strong＞Votre attention SVP: les trois composants d'un titre qui accroche.＜/strong＞＜/li＞ ＜li＞＜strong＞Comment transformer passer en une relation imm?diate.＜/strong＞＜/li＞ ＜li＞＜strong＞5 fa?ons d'aider les perspectives ? voir votre produit comme LA solution.＜/strong＞＜/li＞ ＜li＞＜strong＞Les deux meilleures fa?ons de faire valoir vos revendications.＜/strong＞＜/li＞ ＜li＞＜strong＞7 ?l?ments ? mettre dans votre liste de b?n?fices.＜/strong＞＜/li＞ ＜li＞＜strong＞Quatre mani?res de parler d'argent ? travers la garantie.＜/strong＞＜/li＞ ＜li＞＜strong＞Trois moyens de pousser le prospect ? l'action.＜/strong＞＜/li＞ ＜li＞＜strong＞Post-scriptum: ajoutez (encore) de l'espoir ? la fin de votre argumentaire.＜/strong＞＜/li＞ ＜li＞＜strong＞Votre mod?le de page de vente.＜/strong＞＜/li＞ ＜li＞＜strong＞BONUS Exclusif + OFFERT Ebook＜/strong＞＜/li＞ ＜/ul＞ ＜p＞＜em＞A votre succ?s,＜/em＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,147円 |
 Copywriting Kaleidoscope【電子書籍】[ isaac zimet ] 楽天Kobo電子書籍ストア | ＜p＞Unlock the Secrets of Innovative Copywriting with "The Kaleidoscope Approach: Master and Evolve Your Writing"＜/p＞ ＜p＞Step into a world where words weave magic and sentences spark change. "The Kaleidoscope Approach: Master and Evolve Your Writing" is not just a book; it's a transformational journey that will redefine the way you think about copywriting.＜/p＞ ＜p＞Why This Book? Crafted by an expert with over two decades in the field, this guide delves deep into the art and science of persuasive writing. Using the unique 'Kaleidoscope Approach,' we explore how to blend creativity with practical techniques to not only capture attention but also captivate hearts.＜/p＞ ＜p＞What's Inside?＜/p＞ ＜p＞Innovative Techniques: Learn how to use metaphorical thinking and emotional triggers to craft compelling narratives.＜/p＞ ＜p＞AI Integration: Discover how artificial intelligence can enhance your writing process, making it more efficient and impactful.＜/p＞ ＜p＞Practical Exercises: Apply what you learn immediately with engaging exercises designed to test and improve your skills in real-time.＜/p＞ ＜p＞Dynamic Strategies: Adapt your writing to various platforms, from social media buzz to professional proposals, ensuring your words always resonate.＜/p＞ ＜p＞Transform Your Writing Whether you’re a budding copywriter or a seasoned marketer, this book promises to equip you with the tools and insights needed to elevate your writing. Each chapter guides you through different facets of copywriting, from understanding your audience to mastering the call to action.＜/p＞ ＜p＞Dare to Be Different "The Kaleidoscope Approach" encourages you to think differently, to blend the bold with the beautiful, and to create content that truly stands out. With this book, you will:＜/p＞ ＜p＞Unleash your creative potential.＜/p＞ ＜p＞Harness the power of words to influence and inspire.＜/p＞ ＜p＞Achieve personal and professional growth as a copywriter.＜/p＞ ＜p＞Join the Revolution Are you ready to transform how you write and influence the world? Embrace "The Kaleidoscope Approach" and start creating content that matters. Dive into this book today and begin your journey to becoming a master of copywriting!＜/p＞ ＜p＞Order your copy now and start crafting copy that not only sells but also tells a compelling story!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 644円 |
 Copy Yourself Rich; Earn With Copywriting【電子書籍】[ R. J. Raju ] 楽天Kobo電子書籍ストア | ＜p＞Copy Yourself Rich; Earn With Copywriting is a comprehensive guide that introduces you to the fascinating world of copywriting. This eBook provides a clear and practical overview of the key principles, strategies, and practices of copywriting. You will learn to understand your target audience, set clear goals, and plan effective campaigns. The book covers various copywriting styles, psychological principles, and the importance of text structure and formatting. Additionally, you will receive tips on writing strong headlines, opening sentences, and calls to action. Ethical principles, common mistakes, and future trends in the field are also central themes. This eBook is ideal for anyone looking to develop their copywriting skills and create impactful, reader-centered content.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,600円 |
 Summary of Tom Albrighton's Copywriting Made Simple【電子書籍】[ Everest Media ] 楽天Kobo電子書籍ストア | ＜p＞Please note: This is a companion version & not the original book. Sample Book Insights: #1 The product is the thing you’re selling. It could be a business-to-consumer product like orange squash or a microwave, a business-to-consumer service like car insurance or window cleaning, a business-to-business product like a photocopier or a forklift truck, or a business-to-business service like accountancy or marketing. #2 When writing about a product, you must first understand what it does, how it works, and what problems it solves. You must also understand who uses it, how they use it, and when. You must also consider whether there is anything unusual or even unique about the product. #3 To learn about the product, ask the client for all the information they have available, including brochures, web pages, internal presentations, and anything else. If they offer to write their own notes, say yes. #4 Site visits are worthwhile for any product, but are particularly useful for professional services. The end client is buying the people who will deliver the service, and the culture of the company will have a big impact on their experience.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 500円 |
 Libro di copywriting per le onlus: tecniche di scrittura efficace per il fund raising tra pnl, seo ed ipnosi conversazionale scritta【電子書籍】[ Alessandro Banchelli ] 楽天Kobo電子書籍ストア | ＜p＞I Testi rimangono in testa quando le parole arrivano al cuore.＜/p＞ ＜p＞E’ questo l’obiettivo di un Onlus Copywriter: scrivere per emozionare il lettore trasformando la tua emozione in un dono ed il tuo dono nella sua donazione.＜/p＞ ＜p＞Niente di pi? ma niente di meno. E’ sempre questa la somma che fa la differenza.＜/p＞ ＜p＞Mentre leggerai questo libro imparerai passo dopo passo a massimizzare i risultati del tuo sito Web Onlus suscitando l’effetto giusto per la tua giusta causa.＜/p＞ ＜p＞Nel capitolo 1 intitolato Le Parole Dell’Emozione scoprirai tutte le parole pi? evocative per il fund raising da usare nel sito di una Onlus.＜/p＞ ＜p＞Nel Capitolo 2, Obiezioni Alle Donazioni: 17 Tecniche Linguistiche Per Eliminarle, ti presenter? le 17 tecniche di copywriting pi? efficaci per superare l’obiezione principale che affronta un potenziale donatore.＜/p＞ ＜p＞Il Capitolo 3, Le 11 Attitudini del Donatore e Come Attivarle, ti aiuter? a comprendere quali sono le attitudini che spingono a donare e con quali tecniche di copywriting pu? attivarle all’interno della tua pagina Web.＜/p＞ ＜p＞Nel Capitolo 4, Le 10 Leve della Donazione, conoscerai le dieci leve che influenzano un donatore con esempi da riutilizzare nel tuo sito Web.＜/p＞ ＜p＞Il Capitolo 5, Citazioni in Ambito Onlus, sar? denso di citazioni da usare nel tuo sito con soluzioni originali che ho creato appositamente per te.＜/p＞ ＜p＞Il Capitolo 6, 41 Sequenze di Ipnosi Conversazionale Scritta per Convincere a Donare, raccoglie 46 schemi di copywriting tratti dalle tecniche di Ipnosi Ericksoniana che ti aiuteranno a rendere il tuo contenuto pregno di strutture persuasive efficaci.＜/p＞ ＜p＞Con il Capitolo 7 10 Tecnologie Linguistiche di Persuasione Scritta, imparerai ad applicare la Programmazione Neurolinguistica per accompagnare il lettore verso la donazione in maniera fluida ed indiretta.＜/p＞ ＜p＞Il Capitolo 8 infine, SEO Copywriting Per Le Onlus, ti insegner? ad utilizzare la semantica per posizionarti sui motori di ricerca sfruttando le leve algoritmiche di Google.＜/p＞ ＜p＞Questo libro ? l’unico testo al mondo che insegna ad utilizzare la Programmazione Neurolinguistica per migliorare i risultati del sito di una Onlus.＜/p＞ ＜p＞E’ stato scritto come supporto al mio intervento al Festival del Fundraising del 2014 ed ? progettato per tutti coloro che operano in questo ambito e per i copywriter che desiderano approfondire questi argomenti.＜/p＞ ＜p＞Vi auguro una fantastica lettura.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 10,991円 |
 Master of Words Advanced Copywriting and Storytelling Manual NO【電子書籍】[ Manu Messias ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞V＜/strong＞elkommen til salgssiden for boken "Master of Words: Advanced Copywriting and Storytelling Manual". Hvis du ?nsker ? mestre kunsten ? skrive tekster og fortelle historier og bli en mester i overtalelse og effektiv kommunikasjon, har du kommet til rett sted. Denne omfattende og praktiske boken er den definitive guiden for markedsf?rere, entrepren?rer, skribenter og alle som ?nsker ? skape engasjerende budskap som fanger publikums oppmerksomhet og genererer eksepsjonelle resultater.＜/p＞ ＜p＞＜strong＞Hvorfor denne boken er uunnv?rlig:＜/strong＞＜/p＞ ＜p＞I en digital verden som er mettet med informasjon og hard konkurranse, er det viktigere enn noensinne ? beherske kunsten ? skrive tekster og fortelle historier. Denne boken gir deg verdifull innsikt og praktiske strategier for ? skape overbevisende budskap som skiller seg ut i markedet, fenger publikum og genererer konkrete resultater. Enten du er en erfaren markedsf?rer eller nybegynner, vil denne avanserte h?ndboken gi deg ferdighetene og kunnskapen du trenger for ? skille deg ut i en stadig mer konkurranseutsatt bransje.＜/p＞ ＜p＞＜strong＞Hva du vil l?re:＜/strong＞＜/p＞ ＜p＞- De grunnleggende prinsippene for tekstforfatning og historiefortelling.＜br /＞ - Avanserte strategier for ? skape overbevisende budskap.＜br /＞ - Hvordan du forst?r og f?r kontakt med m?lgruppen din.＜br /＞ - Betydningen av historiefortelling for ? bygge merkevarer.＜br /＞ - Teknikker for ? optimalisere tekstene dine for SEO.＜br /＞ - Hvordan du skaper vellykkede markedsf?ringskampanjer.＜br /＞ - Og mye mer!＜/p＞ ＜p＞＜strong＞Hvem denne boken er for:＜/strong＞＜/p＞ ＜p＞- Digitale markedsf?rere.＜br /＞ - Reklameskribenter og tekstforfattere.＜br /＞ - Entrepren?rer og bedriftseiere.＜br /＞ - Markedsf?rings- og kommunikasjonsstudenter.＜br /＞ - Alle som er interessert i ? forbedre sine kommunikasjonsferdigheter.＜/p＞ ＜p＞＜strong＞Om forfatteren:＜/strong＞＜/p＞ ＜p＞Manu Messias er tekstforfatter og historieforteller med over 10 ?rs erfaring innen digital markedsf?ring. Han er en anerkjent foredragsholder og kursholder, og har hjulpet utallige merkevarer med ? skape engasjerende budskap som gir resultater. Arbeidet hans er kjent for sin kreativitet, autentisitet og gjennomslagskraft.＜/p＞ ＜p＞＜strong＞Ikke vent lenger - skaff deg ditt eksemplar i dag:＜/strong＞＜/p＞ ＜p＞Hvis du er klar til ? ta tekstforfatter- og historiefortellerferdighetene dine til neste niv? og skille deg ut i et konkurranseutsatt marked, b?r du ikke vente lenger. Skaff deg ditt eksemplar av "Master of Words: Advanced Copywriting and Storytelling Manual" i dag, og start reisen mot ? bli en mester i kunsten ? overtale og kommunisere effektivt.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 801円 |
 Copywriting Descomplicado【電子書籍】[ Victor Palandi ] 楽天Kobo電子書籍ストア | ＜p＞E se voc? pudesse convencer mais pessoas a comprarem seu produto, servi?o ou ideia?＜/p＞ ＜p＞Quem sabe conquistar mais facilmente a confian?a dos outros? Ou, ent?o, deixar qualquer um quase hipnotizado ao ouvir voc? falar?＜/p＞ ＜p＞? sobre isso que o Copywriting Descomplicado se trata: a arte de persuadir por meio das palavras certas, usando t?cnicas que convencem at? os mais teimosos.＜/p＞ ＜p＞Ao longo deste livro, voc? ver?:＜/p＞ ＜ul＞ ＜li＞Por que algumas empresas, mesmo com um produto ruim, conseguem vender muito mais do que concorrentes melhores;＜/li＞ ＜li＞Como o mercado nos persuade todos os dias (mesmo que n?o percebamos) por meio de nossos motivadores internos;＜/li＞ ＜li＞Os principais gatilhos mentais e como eles impactam na nossa decis?o de compra no dia a dia;＜/li＞ ＜li＞As mais poderosas estruturas persuasivas que s?o capazes de tornar qualquer pessoa, uma m?quina de persuas?o;＜/li＞ ＜li＞Um passo a passo que tem o poder de aumentar suas vendas, sem precisar contratar funcion?rios ou mexer no produto (apenas alterando detalhes da comunica??o);＜/li＞ ＜li＞De que forma a mente humana funciona no momento de decidir se vai ou n?o acreditar em um vendedor.＜/li＞ ＜li＞E por a? vai!＜/li＞ ＜/ul＞ ＜p＞Copywriting Descomplicado foi o primeiro livro impresso do Brasil sobre o tema, portanto trata-se de um cl?ssico e leitura obrigat?ria para profissionais de marketing, publicit?rios, empreendedores, vendedores, comunicadores, copywriters e, claro, qualquer pessoa que queira usufruir de todo o poder da persuas?o.＜/p＞ ＜p＞? o que voc? fala e o que voc? escreve que decide o rumo da sua vida.＜/p＞ ＜p＞Pessoas persuasivas v?o muito mais longe. E agora que voc? pode ter esse livro em m?os, n?o h? limites para onde possa chegar.＜/p＞ ＜p＞Boa leitura!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,100円 |