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商品説明価格

The Suggestible Brain The Science and Magic of How We Make Up Our Minds【電子書籍】[ Amir Raz, PhD ]

楽天Kobo電子書籍ストア
<p><strong>Neuroscientist Amir Raz shares decades of research and case studies to show how suggestion changes the brain and shapes our behaviorーand how we can protect ourselves from and harness suggestibility in our own lives.</strong></p> <p>Suggestions can make cheap wine taste like Ch?teau Margaux, warp our perception of time, and alter our memoriesーand in an age where disinformation has impacted our personal lives and our politics, the power of suggestion is worth even more attention.</p> <p>In <em>The Suggestible Brain</em>, world-renowned expert on the science of suggestion Amir Raz, PhD, brings together cognitive aspects of psychology, sociology, and anthropology with issues in our contemporary culture, media, alongside a series of case studies of patients with disorders ranging from Tourette’s Syndrome to false pregnancies, lactose intolerance, and asthma to show exactly how suggestions can cut deep into our brains, shake our fundamental knowledge, and override our core human values. Some questions include:</p> <ul> <li>Why do placebos work even when people <em>know</em> they are inactive pillsーand why do red pills cause stress whereas blue pills feel calm?</li> <li>Can suggestions effectively treat depression and anxiety?</li> <li>How do people weaponize suggestion in the form of gaslighting and mental abuse?</li> <li>Why are we more likely to believe fake news that already aligns with our political beliefs?</li> <li>How can suggestions help fight racism, hatred, and bigotry? Conversely, how can suggestions backfire and create the opposite effect?</li> </ul> <p>Merging Dr. Raz’s experiences as a magician and hypnotist with decades’ worth of his own neuropsychological research, <em>The Suggestible Brain</em> maps the twilight zone where magic and science coalesce, and shows how easily suggestible and manipulable we all are. Readers will walk away with actionable advice on how to harness the science of suggestion to propel change, protect against manipulative misinformation, and better regulate our internal, mental universe.</p> <p>*“Professor Amir Raz is a consummate scientist and former professional magician. His scientific research and writing have made substantial contributions to our understanding of hypnosis, placebo effects, and suggestion. His book will amaze and entertain you, while at the same time being firmly rooted in the scientific data. It is a magical book.”--*<strong>Irving Kirsch, PhD, author of <em>The Emperor’s New Drugs: Exploding the Antidepressant Myth</em></strong></p> <p><em>"[This book] could have been titled</em> This is Your Brain on Magic*. Told from the twin perspectives of a world-renowned cognitive neuroscientist who happens to be a professional magician, you’ll never again think about what you see, hear, and experience the same way.”***ーDaniel Levitan, author of <em>This is Your Brain on Music</em>**</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,709円

How (not) to train the brain Enhancing what's between your ears with (and without) science【電子書籍】[ Amir Raz ]

楽天Kobo電子書籍ストア
<p>Brain training is all the rage. Commercial and clinical initiatives capitalize on trailblazing interdisciplinary research that spans domains such as education, psychological and brain science, cognitive remediation, and mental health. Promotional materials boast that we can learn to think and respond faster, focus better, and control our emotions; companies and authors market techniques to boost memory, increase confidence, and overcome cognitive impairments. 'How (not) to Train the Brain' examines the field of cognitive fitness and scrutinizes the scientific evidence in support of brain training techniques. With the potential to affect millions this topic is important for scientists, practitioners, educators, and the general public. While many a consumer often marvels at this highly commercialized field, discerning fact from fad becomes a challenge given the abundance of products, publications, and contexts. Moreover, available products prey on the naivety of individuals unfamiliar with the nuanced field of neuroscience, advertising programs that lack scientific validation or presenting unfounded arguments. In this book, the authors review data from hundreds of articles and provide an overarching account of the field, separating scientific evidence from publicity myth and guiding readers through how they should - and should not - train the brain. They describe existing techniques, including those rooted in scientific research, and survey methods that purport to yield measurable improvements. Intended for a wide audience, this book taps a timely topic by highlighting the most salient approaches to boosting brain function while identifying those that don't seem to work.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 5,561円