’25 ワイヤレス and [BUSINESS ＆ SELF-CULTURE]
4件中 1件 - 4件
1
| 商品 | 説明 | 価格 |
|---|---|---|
 Branding Unbound The Future of Advertising, Sales, and the Brand Experience in the Wireless Age【電子書籍】[ Rick MathiesonR ] 楽天Kobo電子書籍ストア | ＜p＞If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,027円 |
 Computational Intelligence for Wireless Sensor Networks Principles and Applications【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞＜em＞＜strong＞Computational Intelligence for Wireless Sensor Networks: Principles and Applications＜/strong＞＜/em＞ provides an integrative overview of the computational intelligence (CI) in wireless sensor networks and enabled technologies. It aims to demonstrate how the paradigm of computational intelligence can benefit Wireless Sensor Networks (WSNs) and sensor-enabled technologies to overcome their existing issues.＜/p＞ ＜p＞This book provides extensive coverage of the multiple design challenges of WSNs and associated technologies such as clustering, routing, media access, security, mobility, and design of energy-efficient network operations.＜/p＞ ＜p＞It also describes various CI strategies such as fuzzy computing, evolutionary computing, reinforcement learning, artificial intelligence, swarm intelligence, teaching learning-based optimization, etc. It also discusses applying the techniques mentioned above in wireless sensor networks and sensor-enabled technologies to improve their design.＜/p＞ ＜p＞The book offers comprehensive coverage of related topics, including:＜/p＞ ＜ul＞ ＜li＞Emergence of intelligence in wireless sensor networks＜/li＞ ＜li＞Taxonomy of computational intelligence＜/li＞ ＜li＞Detailed discussion of various metaheuristic techniques＜/li＞ ＜li＞Development of intelligent MAC protocols＜/li＞ ＜li＞Development of intelligent routing protocols＜/li＞ ＜li＞Security management in WSNs＜/li＞ ＜/ul＞ ＜p＞This book mainly addresses the challenges pertaining to the development of intelligent network systems via computational intelligence. It provides insights into how intelligence has been pursued and can be further integrated in the development of sensor-enabled applications.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 9,453円 |
 Wireless World in 2050 and Beyond: A Window into the Future!【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞This book gathers visionary ideas from leading academics and scientists to predict the future of wireless communication and enabling technologies in 2050 and beyond. The content combines a wealth of illustrations, tables, business models, and novel approaches to the evolution of wireless communication.＜/p＞ ＜p＞The book also provides glimpses into the future of emerging technologies, end-to-end systems, and entrepreneurial and business models, broadening readers’ understanding of potential future advances in the field and their influence on society at large＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 12,154円 |
 洋書 paperback Book, Wireless World in 2050 and Beyond: A Window into the Future! (Springer Series in Wireless Technology) Glomarket | *** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文 | 26,122円 |