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我,就是品牌【新裝版】:是A就別假裝是B,創造?的獨特賣點,做最棒的自己 Die st?rksteMarkesindSieselbst! : Sch?rfenSieIhrProfilmit Human Branding【電子書籍】[ 永.克利斯托夫.班特(Jon Christoph Berndt) ]

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<p><strong>徳國最受歡迎的品牌專家,提供10個形塑個人品牌的最強策略。</strong></p> <p><strong>教?找到自己的定位,打造專屬「品牌力」!</strong></p> <p><strong>樹立個人形象+實現自我價?+擴大影響力</strong></p> <p><strong>★<strong><strong>中文版獨家附贈16項「創造個人品牌的最佳學習單」</strong></strong>,找到****自己的核心價?!</strong></p> <p><strong>?誰需要打造「個人品牌」?</strong></p> <p>□想經營IG、FB、Youtube等自媒體的?</p> <p>□想成為有號召力的直播主或網紅</p> <p>□想創業或成立個人工作室的?</p> <p>□想發展斜槓人生的?</p> <p>□想在職場發揮影響力的?</p> <p>□想擴大交友圈、找到新人脈的?</p> <p>其實人人都需要經營個人品牌,愈多人認識?及認同?所代表的形象,?做任何事情的成功率就會提高!</p> <p><strong>◎****不要想成為賈伯斯第二,因為沒有人記得第二名是誰!</strong></p> <p>「?個人,應該擁有一張像品牌一樣的臉。」個人品牌等同?在別人心中的影響力,找到自己的核心價?,樹立個人形象,別人因此記得?,而且無法取代,那麼無論?在?個領域、?個位置,必有一席之地!</p> <p><strong>◎百萬年薪靠專業,千萬年薪靠品牌</strong></p> <p>商品有品牌,人也有品牌;商品的品牌是被塑造出來的,人的品牌是可以自我打造的!讓一個商品品牌擁有非凡價?的方法,同樣能創造出具有千萬年薪價?的個人品牌。</p> <p>? 品牌能將平凡的商品變得奇貨可居。</p> <p>→個人品牌讓?變得不凡</p> <p>? 品牌讓基本上完全一樣的兩個東西變得有所差別。</p> <p>→個人品牌讓?在同輩中?穎而出</p> <p>? 品牌?及?品本身,主要和我們如何感知?品有關。</p> <p>→個人品牌無須做作,必能找到自我核心價?</p> <p>? 品牌對我們有什麼影響,要購買了?品之後才能發覺。</p> <p>→與?接觸的人才能認識?,要把握?次可以展現自己的機會</p> <p>? 經過證實:誰?他完全可以抗拒品牌影響力的,一定大錯特錯。</p> <p>→個人品牌的魅力讓人忘不了?(無論是職場、感情還是其他)</p> <p>徳國頂尖品牌專家永.克利斯托夫以「品牌漏斗」、「品牌三角形」、「品牌蛋」等市場行銷與商標管理的概念,獨創「個人品牌術」,?助讀者建立「我」這個品牌。使用個人品牌術,讓?在職場和私人生活都能如魚得水,讓人無法忽視?!</p> <p>★打造個人品牌的強效工具</p> <p><strong>品牌漏斗</strong>──篩除不重要的東西,保留真正的價?所在,有了品牌核心,做什麼都有依據。</p> <p><strong>品牌三角形</strong>──「我」在中間,其他的三個角分別是「獨特賣點」、「競爭優勢」、「社會貢獻」,找到自己可以成為第一名的優勢。</p> <p><strong>品牌蛋</strong>──蛋?就是本質、動力來源的品牌核心;蛋白則為品牌價?,填入三個形容詞,有助品牌定位。</p> <p>注意!?是否有以下習慣?</p> <p>★<strong>10****個讓別人輕易忽視?的陷?,甚至忘了?是誰!</strong></p> <p>1.?和別人沒有什麼不同!</p> <p>2.對?達到的成就感到滿意!</p> <p>3.人云亦云!</p> <p>4.只和認識的人來往!</p> <p>5.熱衷於?一種趨勢!</p> <p>6.總是單獨去吃午飯!</p> <p>7.沒有回報,不協助任何人!</p> <p>8.拿自己與最弱的對手相比較!</p> <p>9.盲信與投注過多的希望!</p> <p>10.忘記所有人的生日!</p> <p>※本書提供「創造個人品牌的最佳學習單」之外,?章末尾均附「重點回顧」、「我的三個想法」、「行動指南」,打造個人品牌?一定做得到!</p> <p><strong>作者</strong>**/**<strong>譯者簡介</strong></p> <p><strong>◎作者簡介</strong></p> <p><strong>永.克利斯托夫?班特<strong><strong>?</strong></strong> (<strong><strong>Jon Christoph Berndt?</strong></strong>)</strong></p> <p>?品牌專家、管理顧問、炙手可熱的演講人。</p> <p>?出生於1969年。在慕尼黒成立brandamazing品牌顧問公司,本身還是《漢堡?報》(Hamburger Abendblatt)的專欄作家以及「徳國演?者協會」(German Speakers Association)董事會的成員。</p> <p>?個人網頁:<a href="www.jonchristophberndt.com">www.jonchristophberndt.com</a></p> <p><strong>◎譯者簡介</strong></p> <p><strong>侯淑玲</strong></p> <p>輔仁大學徳國語文學研究所碩士、徳國馬堡大學徳語教學研究所碩士,現為哥廷根大學徳國語文學博士生。曾任教馬堡大學漢學系、法蘭克福樹人華僑小學、哥廷根大學跨文化日爾曼學系。喜愛與兩個寶貝孩子藉由共讀和旅行發現世界。譯有《只要快樂不要哭泣,可以??》、《一定要誰讓誰??》、《當鴨子遇見死神》、《血色海灣》、《父母的教養觀影響孩子的一生》與《孩子功課不好怎麼??》等書。</p> <p><strong>唐際明</strong>(第四章 社群網絡個人品牌運用術)</p> <p>徳國柏林自由大學徳語文學博士、徳語文學與西洋藝術史雙碩士。著有:《Fenster-Geschichten. Die Bedeutung des Fensters bei Rilke und ausgew?hlten anderen Autoren》(窗的故事ー里爾克及其他詩人作品中窗的涵意)。譯有:徳語與瑞典現當代詩歌共九十八首、《?個生命都是永恆的開端:慢讀里爾克》、《繁華落盡的?金時代:二十世紀初西方文明盛夏的?史回憶》(與林宏濤合譯)、《少年維特的煩惱》、與《整理藝術》系列圖書。</p> <p><strong>目次</strong></p> <p><strong>前言</strong></p> <p><strong>我的保證</strong></p> <p><strong>個人品牌的定義</strong></p> <p><strong>導論:何謂個人品牌?</strong></p> <p><strong>本書使用建議</strong></p> <p><strong>實例:三個人與他們的個人品牌I</strong></p> <p><strong>第一章 品牌與人</strong></p> <p>品牌給人良好感受</p> <p>品牌給人方向</p> <p>我也可以是人人欽羨的強力品牌</p> <p>「正確」並不?:為什麼最勤勞的蜜蜂輸了?</p> <p>個人品牌強力鮮明的好處</p> <p>個人品牌帶來安全感</p> <p>建立強烈個人品牌的兩個基礎</p> <p>商品品牌與個人品牌的差異</p> <p><strong>第二章 品牌塑造計畫</strong></p> <p>品牌三角形</p> <p>品牌蛋</p> <p>個人品牌的組件</p> <p><strong>第三章 個人品牌成功策略</strong></p> <p>策略1:聚焦:找出?願意奉獻生命的東西!</p> <p>策略2:競爭:時時留意?的競爭對手!</p> <p>策略3:獨特性:決定是只融?手,還是只融?口!</p> <p>策略4:重要性:讓自己?得別人和?進行一場好的爭論!</p> <p>策略5:品質:?外?佳,表裡如一!</p> <p>策略6:真實:是A就別假裝是B!</p> <p>策略7:辨識度:放下?的錨?!</p> <p>策略8:宣傳:成為積極?子!</p> <p>策略9:持續:動中有靜!</p> <p>策略10:網絡:一個真心之交抵過一百個狐朋狗友!</p> <p><strong>第四章 讓?的品牌開花結果</strong></p> <p>社群網絡個人品牌運用術</p> <p>實例:三個人和他們的個人品牌II</p> <p><strong>結語:放手去做?!</strong></p> <p><strong>謝辭</strong></p> <p><strong>附?:創造個人品牌的最佳學習單</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,129円

【中古】 Culture.com: Building Corporate Culture in the Connected Workplace/JOHN WILEY & SONS INC/Peg Neuhauser / Peg Neuhauser, Ray Bender, Kirk Stromberg / John Wiley & Sons Inc [ハードカバー]【メール便送料無料】

古本倶楽部 楽天市場店
著者:Peg Neuhauser, Ray Bender, Kirk Stromberg出版社:John Wiley & Sons Incサイズ:ハードカバーISBN-10:0471645397ISBN-13:9780471645399■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては 出荷まで48時間かかる場合があります。あらかじめご了承ください。 ■1冊から送料無料です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品状態の表記につきまして・非常に良い:  使用されてはいますが、  非常にきれいな状態です。  書き込みや線引きはありません。・良い:  比較的綺麗な状態の商品です。  ページやカバーに欠品はありません。  文章を読むのに支障はありません。・可:  文章が問題なく読める状態の商品です。  マーカーやペンで書込があることがあります。  商品の傷みがある場合があります。基本的に付録・付属品等付いていない状態です。 5,056円

Brave Women at Work Stories of Resilience【電子書籍】[ Hope Mueller ]

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<p>A group of powerful women share their experiences in <em>Brave Women at Work: Stories of Resilience.</em> Success in business and in their personal lives is accomplished through perseverance, drive, and action. Women overcome a range of obstacles to create optimal lives. They face challenges at work, with health, burnout, and childrearing. Each author shows us there is a well of resilience within us that can be tapped and deployed to overcome staunch difficulties. This book is a source of motivation and encouragement showing you that by embracing your full self, happiness and success are within reach.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,134円

How Trust Works The Science of How Relationships Are Built, Broken, and Repaired【電子書籍】[ Dr. Peter H. Kim, PhD ]

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<p><strong>From the world's leading expert on trust repair, a guide to understanding the most essential foundation of our relationships and communities.</strong></p> <p>When our trust is broken, and when our own trustworthiness is called into question, many of us are left wondering what to do. We barely know how trust works. How could we possibly repair it?</p> <p>Dr. Peter H. Kim, the world’s leading expert in the rapidly growing field of trust repair, has conducted over two decades of groundbreaking research to answer that question. In <em>How Trust Works</em>, he draws on this research and the work of other social scientists to reveal the surprising truths about how relationships are built, how they are broken, and how they are repaired. Dr. Kim’s work shows how we are often more trusting than we think and how easily our trust in others can be distorted. He illustrates these insights with accounts of some of the most striking and well-known trust violations that have occurred in modern times and unveils the crucial secrets behind when and why our attempts to repair trust are effective, and which breaches of confidence are just too deep.</p> <p><em>How Trust Works</em> transforms our understanding of our deepest bonds, giving us the tools to build strong and supportive relationships on every level. With our families, coworkers, and friends. With the groups, organizations, and institutions that touch our lives. And even with societies and nations.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,167円

From Logistic Networks to Social Networks Similarities, Specificities, Modeling, Evaluation【電子書籍】[ Jean-Paul Bourrieres ]

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<p>As a result of its widespread implementation in economic and social structures, the network concept appears to be a paradigm of the contemporary world. The need for various services ? transport, energy, consumption of manufacturing goods, provision of care, information and communication, etc. ? draws users into interwoven networks which are meshes of material and immaterial flows. In this context, the user is a consumer of goods and services from industries and administrations, or they themselves are part of the organization (digital social networks).</p> <p>This book examines the invariants that unify networks in their diversity, as well as the specificities that differentiate them. It provides a reading grid that distinguishes a generic level where these systems find a common interpretation, and a specific level where appropriate analytical methods are used. Three case studies from different fields are presented to illustrate the purpose of the book in detail.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 19,731円

Wallace D. Wattles: Collected Works The Science of Getting Rich, Of Being Well, Of Being Great, Of Living and Healing【電子書籍】[ Wallace D. Wattles ]

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<p>Wallace Delois Wattles (1860-1911) was an American author. As a New Thought writer, he remains personally somewhat obscure, but his writing has been widely quoted and remains in print in the New Thought and self-help movements. Wattles often travelled to Chicago, where he gave 'Sunday night lectures' among several leading New Thought authors. He studied the writings of Georg Wilhelm Friedrich Hegel and Ralph Waldo Emerson and recommended the study of their books to his readers who wished to understand what he characterized as 'the monistic theory of the cosmos.' Wattles' best known work is a 1910 book called The Science of Getting Rich in which he explained how to become wealthy. This edition includes: 'The Science of' Trilogy: The Science of Getting Rich The Science of Being Well The Science of Being Great Other Works: Hellfire Harrison (A Novel) Jesus: The Man and His Work A New Christ How to Get What You Want Making of the Man Who Can or How to Promote Yourself New Science of Living and Healing or Health Through New Thought and Fasting The Personal Power Course: Ten Lessons in Constructive Science 'The Science of Getting Rich' was a major inspiration for Rhonda Byrne's bestselling book and film The Secret (2006). In The Science of Getting Rich Wattles explains how can a person overcome mental barriers, and how creation, not competition, is the hidden key to wealth attraction 'The Science of Being Well' is not a philosophical treatise, but a practical guide and handbook for those whose main goal is health. 'The Science of Being Great' is a personal self-help book of the author.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 259円

Wirkstoff Werbetext Storytelling on- und offline. F?r Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber【電子書籍】[ Albert Heiser ]

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<p>Dieses Buch legt die Kriterien f?r kreative und wirkungsvolle Werbetexte frei. Albert Heiser f?hrt Sie Schritt f?r Schritt zum Erz?hlen, von der Headline ?ber den Flie?text bis zum Call-to-Action. Im Mittelpunkt stehen das Storytelling und die Erz?hltechniken f?r atemberaubende Texte, die lieber gelesen und besser erinnert werden. Besonders spannend: Der Autor ?ffnet dem Leser die Augen f?r das, was er ?Bullshit-Werbetexte“ nennt und zeigt am konkreten Beispiel und mit gekonntem Handwerk, wie es bessergeht.</p> <p>Wenn Sie wirklich gute Werbetexte schreiben wollen, dann ist dieses Buch die erste Hilfe f?r mehr Kreativit?t. Praktische und vielfach erprobte Kreativ-?bungen f?hren Sie sofort zu wirkungsvollen Texten. F?r Anzeigen, Imagetexte, Produkttexte, Newsletter, Direct Mailings, Internetseiten, Social-Media-Posts und Ihre Corporate Language. Arbeiten Sie das Buch durch, und Sie werden besser schreiben und Textentwicklung leichter moderieren k?nnen. Es ist auch f?r Entscheider, die Texte beurteilen m?ssen, die erste Wahl.</p> <p><strong>Aus dem Inhalt</strong></p> <ul> <li>Kein Bullshit-Bingo mehr: h?rt auf mit den Phrasen-, Floskeln- und Worth?lsen der Werbung!</li> <li>Stilkunde f?r Werbetexte</li> <li>Storytelling f?r Werbetexte</li> <li>So ?berwinden Sie Schreibblockaden</li> <li>Das Know-wow der besten Werbetexte ? mit ?berragenden Beispielen</li> <li>Schreib- und Kreativit?tstechniken f?r das Storytelling und wirkungsvolle Werbetexte</li> <li>Von der Idee zur Dramaturgie, von der Headline ?ber den Flie?text bis zum Call to Action</li> <li>Textsorten: Anzeigen-, Image- und Brosch?rentexte, Produkt-, Teasertexte und Intro-Texte, Direct-Mailing, Educational Marketing, Newsletter, Social-Media- und Website-Texte, Native Advertising, Crossmediale Kampagnenkonzeption und Corporate-Language</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,997円

What Works The Ten Best Ideas from the First 200 Episodes【電子書籍】[ Cam Marston ]

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<p>What does it take to start and run a business that's built to last? <em>What Works</em> highlights the ten best ideas from the syndicated radio show <em>What's Working with Cam Marston</em>. Selected from 200 interviews with entrepreneurs, small business owners, and subject matter experts, these case studies feature the ideas that fuel real businesses from startup to success to succession. With his trademark curiosity, Cam gets his guests to tell us how they did it.</p> <p>You'll meet folks who turned their passions into livelihoods, found niches with devoted clientele, brought new ideas to traditional trades, and turned "no" into "yes." You'll see the value of knowing your stuff, knowing your customers, and knowing how to make work meaningful and fulfilling. You'll learn how to pick the right team, persevere through adversity, and plan for your business to keep running after your race is done.</p> <p>Cam introduces you to a cast of colorful characters who succeed across a wide range of businesses and industries. Ideas for what works come from the worlds of financial products, fine cigars, artisanal skateboards, exotic lumber, chocolate-covered bacon, automotive sales, bottled water, and many, many more. Their stories are personal, but the ideas they embody are universal - the hallmarks of businesses that work.</p> <p>Each chapter is built around these fundamental principles and features a selection of case studies in the lively style that makes Cam's show so listenable, followed by key takeaways. If you want to know "what works," you can find it here.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 906円

Das Business-Ged?chtnistraining Merkstrategien f?r den beruflichen Erfolg. Namen, Zahlen, Termine, Fakten, Projektinfos und Reden einfach im Kopf【電子書籍】[ Stefanie Schneider ]

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<p>Umsatzzahlen, Namen, Verkaufsargumente und Reden - wer beruflich erfolgreich sein m?chte, muss viele Informationen stets parat haben. Das Business-Ged?chtnistraining widmet sich speziell den Anforderungen im Job. Dank der praktischen ?bungen und der richtigen Technik merken Sie sich alles, was in Ihrem Beruf wichtig ist. Das Standardwerk f?r jeden, der mit dem Kopf arbeitet!</p> <p>Stefanie Schneider arbeitete nach ihrem betriebswirtschaftlichen Studium viele Jahre im nationalen und internationalen Management. Seit einigen Jahren ist sie selbstst?ndig t?tig als Ged?chtnistrainerin, Strategieberaterin und Business Coach. Petra Hitzig ist Germanistin, arbeitete lange als Personalleiterin und Projektmanagerin und ist mittlerweile als Autorin t?tig.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,602円

?C?mo Hablar En P?blico? Descubre Los 7 Principios Que te Convertir?n En Un Experto En Oratoria【電子書籍】[ Clark Sthevenson ]

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<p><strong>Hablar en p?blico</strong> marca la diferencia entre los l?deres que est?n en la ?lite mundial, y aquellos que son desconocidos, carecen de influencia m?s all? de su c?rculo inmediato, y viven sin glorias.<br /> <em><strong>Nada es m?s poderoso que un mensaje comunicado con destreza.</strong></em></p> <p>Aprender sobre el arte de la oratoria es muy rentable, no solo para tu econom?a, tambi?n porque te permite una influencia que de otro modo es imposible. Un discurso va m?s all? de leer un papel, no cualquiera es capaz de transmitir con su oratoria, por eso, quienes lo consiguen, pasan a la historia.<br /> En este libro encontrar?s los <strong>secretos de los expertos</strong>, influencers, CEOs y l?deres sociales para hablar de forma efectiva y as? lograr sus objetivos.<br /> Te puede servir si:</p> <ul> <li>Quieres mejorar tus relaciones personales.</li> <li>Creas o quieres crear contenido.</li> <li>Buscas aprender a estructurar y expresar tus discursos.</li> <li>Eres o quieres ser l?der.</li> <li>Necesitas comunicar informaci?n constantemente, porque, por ejemplo, eres CEO o tienes personas tu cargo.</li> <li>Te gusta aprender sobre psicolog?a.</li> </ul> <p>Este libro es para que puedas tomar acci?n cuanto antes y disfrutes los beneficios. <strong>No dejes pasar esta oportunidad y ordena ahora.</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 500円

From Networks to Netflix A Guide to Changing Channels【電子書籍】

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<p>Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux.</p> <p>Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. <em>From Networks to Netflix</em> guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world.</p> <p>An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of televisionーand television studiesーeven as they continue to be rewritten.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 8,006円

25 Million Sparks The Untold Story of Refugee Entrepreneurs【電子書籍】[ Andrew Leon Hanna ]

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<p>25 Million Sparks takes readers inside the Za'atari refugee camp to follow the stories of three courageous Syrian women entrepreneurs: Yasmina, a wedding shop and salon owner creating moments of celebration; Malak, a young artist infusing color and beauty throughout the camp; and Asma, a social entrepreneur leading a storytelling initiative to enrich children's lives. Anchored by these three inspiring stories, as well as accompanying artwork and poetry by Malak and Asma, the narrative expands beyond Za'atari to explore the broader refugee entrepreneurship phenomenon in more than twenty camps and cities across the globe. What emerges is a tale of power, determination, and dignity ? of igniting the brightest sparks of joy, even when the rest of the world sees only the darkness. A significant portion of the proceeds from this book are being contributed to support refugee entrepreneurs and general refugee causes in Za'atari and around the world.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,132円

Workstyle A revolution for wellbeing, productivity and society【電子書籍】[ Alex Hirst ]

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<p>Workstyle is the freedom to choose when and where you work. It is only now, after centuries of formal and inflexible working hours, that such an opportunity is on the horizon. It is an opportunity that will have far reaching and profoundly positive implications, levelling the playing field and helping to create true inclusivity and accessibility in our society.</p> <p>This inspiring book will explain the history of work, where the 9-5 came from, and why the time is right for change. You'll learn how workstyle differs from flexible, hybrid, or remote working, and why it matters. Most importantly, you'll explore and design your own workstyle, by reflecting on the things that matter to you, acting to change your life and inspiring others to do the same, all underpinned by research that proves that this is a better way to work for us all.</p> <p>This book is for everyone who has had to take a day off work to receive a delivery or go to a doctor's appointment. It is for anyone who has caring responsibilities, for parents, for those with illnesses, with mental health issues, who feel burnt out, or who are living with disabilities. It is for those who are older, who identify as neurodiverse or who consider themselves different in any way. It is for people who feel disenchanted with work and want to live a meaningful, fulfilled life. It is for anyone who questions why they need to commute to an office to be productive. It is for every person who has a life outside of work.</p> <p>This book is for everyone. This book is for you!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,028円

Predominant Factors for Firms to Reduce Carbon Emissions【電子書籍】[ Mark Strutzenberger ]

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<p>This paper intends to find the predominant factors for corporations to reduce their carbon emissions. In light of an in-depth literature review, various determinants have been assessed and compared according to their importance. Results show that carbon pricing schemes creating revenue which can be redistributed are the most effective governmental measures. Even though there are ways to circumvent these systems, such as moving operations, bribery or using bargaining power to adjust bills in the first place, a large majority of firms were found to adapt to new laws. The most significant reasons in the organisational domain are economic benefits arising mainly thanks to cost savings and risk mitigation of anticipated regulation as well as competition. Moreover, stakeholders play a key role in the decision-making process of firms. Especially market actors with direct influence on a company's turnover, like consumers and investors, were observed to be able to exert great power on enterprises. By giving an insight into these factors, this paper helps to understand what can possibly spur urgently needed action for climate by corporations.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,600円

Fact-based Leaders and Their Highly Productive Teams【電子書籍】[ MARK STALLARD ]

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<p><strong>Essential tools and insights from the world of implementation consulting</strong></p> <p>Implementation consulting is the spear at the sharp end of the management consulting industry. It is where procrastination and report-writing go to die. It is where the sheer <em><strong>doing</strong></em> of change predominates.</p> <p>There are fact-based tools and approaches employed by implementation consultants which are now well known to clients across the world who have been engaged in implementation projects. Those fact-based tools and many key insights are in this book.</p> <p><strong>FIRST FACTS</strong></p> <p>Fact-based decision-making allows effective managers and leaders to emerge at all levels.</p> <p>Facts can be both easy and hard to come by, yet there is a key set of facts (information) that every business needs. We show you what those facts are, how to get them and what to use them for, so that as far as possible your decisions are grounded in reality.</p> <p><strong>THEN DOING</strong></p> <p>First facts, then decisions, then doing. Doing is the only part that ultimately matters. Otherwise, don't bother. Here we show you the tools that get things done.</p> <p>Mark Stallard is an implemention consultant who has been in this role for over thirty years on two continents and ten countries. He splits his time between West Wales and Asia. This is his first book.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,800円

How to Overcome Work Stress: An Office Survival Guide【電子書籍】[ Peter J. Copeland ]

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<p>We all, more or less, suffer from stress. We stress with family, with girlfriends, with friends. We stress when something is wrong, in any area of our lives.</p> <p>But there comes a point when this malaise begins to show itself prominently.</p> <p>To ruin our days, our relationships, our productivity.</p> <p><strong>Stress, we can say it, is the real and insidious disease of modern life.</strong></p> <p><strong>Think about it for a little while:</strong></p> <p><em>What is your main cause of tension?</em></p> <p><em>What makes you nervous, irritable and, to some extent, even sad?</em></p> <p><em>What makes you ineffective in relationships?</em></p> <p><em>What would you give to feel at least a little bit better?</em></p> <p>Everyone has their own paturnias, everyone has their own daily challenges to face.</p> <p><strong>This book is about how to deal with stress but in a very specific area, namely the work environment</strong>.</p> <p>We spend a third of our lives in a place where we have to produce, be on a computer, relate to other people.</p> <p><strong>How can we even remotely underestimate the importance of the quality of time we spend at work?</strong></p> <p><strong>While stress is part of any work-related problem, it can be really detrimental as well as crippling.</strong></p> <p>Long story short: a little stress is good.</p> <p>But don’t overdo it, don’t break the string. Never!</p> <p>When you are overstretched, not only do you become a magnet for all kinds of ailments possible and imaginable, but you also begin to exhibit a degree of inefficiency.</p> <p><strong>And that’s not good.</strong></p> <p>Neither for you nor for your team.</p> <p>This happens because when you’re physically and emotionally imbalanced, your ability to cope with everyday situations becomes less polished (and your resistance to illnesses lowers as well, did you know?).</p> <p><strong>With this book you’ll get all the information you need to better manage all that tension you accumulate every day in the workplace and, to some extent, it can make your life a little less hard.</strong></p> <p>As we’ll see later, you’ll need to learn how to organize your days, but more importantly, how to handle relationships with a new spirit.</p> <p>This text is dedicated to all those who are experiencing a frustrating situation related to the world of business and relationships with colleagues, with the hope of being able to bring a pinch of serenity and lightness in your lives.</p> <p><strong>TABLE OF CONTENTS</strong></p> <p>Introduction</p> <p>Only your decision can change things</p> <p>Always put your mental and physical well-being on your priority list.</p> <p>More power, more responsibility</p> <p>The starting point is awareness</p> <p>You have priorities, and a lot of things you'll have to leave to others to do.</p> <p>More nature, less stress</p> <p>You work to live, you don't live to work</p> <p>If your environment is in order, your mind will be too.</p> <p>Selected Chapters on Emotional Intelligence</p> <p>What is emotional hijacking?</p> <p>10 exercises to strengthen your team's emotional intelligence</p> <p>Selected Chapters of Active Listening</p> <p>Improve your active listening skills</p> <p>Common barriers to active listening</p> <p>Selected chapters of Communication and Relations</p> <p>Can you recommend daily exercises I can do to improve my charisma and be more confident?</p> <p>What does a good conversation consist of?</p> <p>What to do when you have difficulty talking to people?</p> <p>Selected Chapters of Public Speaking</p> <p>Eliminates Fear of Public Speaking</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,040円

Mind Free Say goodbye to negative thoughts, stress, insomnia, weight issues and more【電子書籍】[ Mark Stephens ]

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<p><strong>Learn to use mindful self-hypnosis to overcome negative thinking and get the most out of your life.</strong></p> <p>Ditch negative thoughts, smash procrastination, break bad habits, stress less, sleep well, live pain-free, overcome weight issues, fix your phobias and ease anxiety with <em>Mind Free</em>.</p> <p>Mark Stephens has worked with thousands of people struggling to overcome life's biggest challenges. In this life-changing book he shares his proven formula of meditation and mindful self-hypnosis developed over decades spent improving the lives of others.</p> <p><em>Mind Free</em> includes empowering self-hypnosis scripts and meditations, key lessons, hypnotic affirmations and inspiring case studies of real people who have used these techniques to achieve amazing results. You'll discover the '21 States' - the powerful positive states we all need in our lives - and learn how to overcome whatever is stopping you reaching your full potential. This ground-breaking guide will help you to use the power of your mind to transform your life.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,631円

Friend Of A Friend . . . Understanding the Hidden Networks That Can Transform Your Life and Your Career【電子書籍】[ David Burkus ]

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<p><strong>What if all the advice we’ve heard about networking is <em>wrong?</em></strong></p> <p>What if the best way to grow your network <em>isn’t</em> by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?<br /> We know that it’s essential to reach out and build a network. But did you know that it’s actually your distant or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?<br /> In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career.<br /> Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do. Forget the outdated advice you’ve already heard. Learn how to make use of the hidden networks you already have.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 2,167円

It Works The Famous Little Red Book That Makes Your Dreams Come True【電子書籍】[ Roy Herbert Jarrett ]

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<p>This little book <em>It Works</em> has won over millions of readers since 1926ーand for good reason. Its three simple rules to success are an extraordinary, effective, and workable means to attainment. But you won’t know until you try them. Readable in just one sitting and actionable in just one minute, <em>It Works</em> may be one of the greatest discoveries of your life.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 132円

The Non-Obvious Guide to Magical Meetings (Reinvent How Your Team Works Together) NON-OBVIOUS GT MAGICAL MEETING (Non-Obvious Guides) [ Douglas Ferguson ]

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NONーOBVIOUS GT MAGICAL MEETING NonーObvious Guides Douglas Ferguson John Fitch IDEAPRESS PUB2021 Paperback English ISBN:9781646870264 洋書 Business & SelfーCulture(ビジネス) Business & Economics 2,851円

New York State Real Estate Exam Preparation and Success Guide【電子書籍】[ Gregory J. Caviness ]

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<p>This book is designed to not only prepare you for successfully passing the New York State Real Estate Licensing Examination, but to also prepare you for a successful real estate career. This book is divided into three parts. The first part of this book provides the knowledge necessary for you to obtain a license to pursue the real estate profession. The second part covers the application of that knowledge which can serve as a precursor for achieving success in real estate. The third parts focuses on identifying the specific niche to which that knowledge would be applied. This section will concentrate on the development of steps and systems to apply the knowledge, inlcuding effective operations during a period of a health crisis. It is with these three basic concepts that I write this book in hopes that you too can achieve the successes that have followed me throughout my career!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,282円

Understanding Social Networks Theories, Concepts, and Findings【電子書籍】[ Charles Kadushin ]

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<p>Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. <em>Understanding Social Networks</em> fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. <em>Understanding Social Networks</em> will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 4,085円

Writing at Work Strategies for today's coworkers, clients, and customers【電子書籍】[ Natasha Terk ]

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<p>Writing at Work covers everything professionals need to know about writing on the job today. The workshop is only 3.5 hours long. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,135円

Resilience, Dynamism, Trust: 50 Landmark Statements By Mas Leaders【電子書籍】[ . Monetary Authority Of Singapore ]

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<p>The Monetary Authority of Singapore (MAS) is Singapore's central bank and integrated financial regulator. As a central bank, MAS promotes sustained, non-inflationary economic growth through the conduct of monetary policy and close macroeconomic surveillance and analysis. It manages Singapore's exchange rate, official foreign reserves, and liquidity in the banking sector. As an integrated financial supervisor, MAS fosters a sound financial services sector through its prudential oversight of all financial institutions in Singapore ー banks, insurers, capital market intermediaries, financial advisors and financial market infrastructures. It is also responsible for well-functioning financial markets, sound conduct, and investor education. MAS also works with the financial industry to promote Singapore as a dynamic international financial centre. It facilitates the development of infrastructures, adoption of technology, and upgrading of skills in the financial industry.This 50th anniversary compilation provides convenient access to the thinking behind MAS' policies and strategies as they have evolved, through 50 landmark statements by its leaders.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 3,400円

Innovationsmanagement in der Werkstoffentwicklung Erfolg staatlich gef?rderter Projekte【電子書籍】[ Anne Glei? ]

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<p>Anne Glei? untersucht den Erfolg von staatlich gef?rderten Werkstoffinnovationsprojekten des WING-Rahmenprogramms. Die Forschungsfrage zielt darauf ab, die Charakteristik eines erfolgreichen Projekts zu beschreiben und erfolgreiche B?ndnisse zu identifizieren, um auf dieser Basis eine ideale B?ndnischarakteristik zu formulieren.</p> <p>Daf?r werden neben der Untersuchung und Bewertung von Erfolgsfaktoren f?r Projekte bzw. Kooperationen hinsichtlich ihrer ?bertragbarkeit auf Werkstoffinnovationsprojekte, sowohl neue Erfolgsfaktoren als auch -indikatoren eingef?hrt, die spezifisch auf die Charakteristik solcher Projekte eingehen.</p> <p>F?r die empirischen Untersuchungen wurden die Korrelationsanalyse und die PLS-Analyse angewendet. Die Synthese der Ergebnisse f?hrt zur Formulierung einer zielabh?ngigen B?ndnischarakteristik. Weiterhin wird eine Methodik zur Erfolgsbewertung staatlich gef?rderter Werkstoffinnovationsprojekte bereitgestellt, die auf folgendeForschungsprogramme ?bertragen werden kann.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 6,360円

Animals Are Great but, Where Do They Go When They Die?【電子書籍】[ Mark St. John ]

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<p>Our faithful and loving Pets! Some are Police dogs, a Soldier's partner in times of war, eyes for the blind, some that save lives in emergency situations, or just a heart-warming companion in a everyday family life! However, there comes a time when we all must bid farewell to them. Which begs the question,Do they go to Heaven?</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 407円

Whatever Works The Small Cues That Make a Surprising Difference in Our Success at Work--and How to Create a Happier Office【電子書籍】[ Thalma Lobel ]

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<p><strong>An internationally renowned psychologist shows us how overlooked factors in our work days-our physical environments, our unconscious habits, and even traits like our faces and voices-have the power to make or break our careers.</strong></p> <p>In <em>Whatever Works: The Small Cues That Make a Surprising Difference in our Success at Workーand How to Create a Happier Office</em>, Thalma Lobel, one of the world's leading experts on human behavior, explores groundbreaking psychological research on job performance, satisfaction, and creativity. Lobel goes beyond obvious considerations like salary, title, and company culture to shed light on the hidden factors-often unrecognized, counterintuitive, or invisible-that have profound effects on how well we can do our jobs and how happy we are at work.</p> <p>Did you know that just doodling in a certain way can increase your creativity? That looking at something green for forty seconds will improve your attention? That crossing your legs similarly to an interviewer could get you the job? That the mere presence of a smartphone on your desk can lessen your performance, even if it's turned off? That being in a warmer room makes you more likely to want to conform with the group, affecting your decision-making? These are the invisible factors that nudge our behavior on a daily basis, and combined, have a real and significant bearing on our success-or failure-at work.</p> <p>In today's competitive market, where even tiny differences can be decisive, for both employees and organizations, exploiting such factors can make all the difference. The more you know about the subtle elements that can help or hinder you on the job, the better equipped you can be to take control and navigate today's competitive work world. Helpful for anyone from individual employees to managers to leaders of large organizations, <em>Whatever Works</em> shares valuable insights and practical takeaways to transform your professional life.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,811円

Your Company Sucks It's Time to Declare War on Yourself【電子書籍】[ Mark Stevens ]

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<p>It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and is disappointing overall, from the finances to the customer feedback.</p> <p>Put bluntlyーbut candidlyーthe company sucks.</p> <p>That's the bad news. The good news is that it doesn't have to be that way.</p> <p>Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek.</p> <p>This U-turn must begin with you, the owner or senior manager, declaring war on yourself. By facing the fact that the malaise is the business suffers from ultimately is your responsibility and your doing, and even more important, will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve.</p> <p><em>Your Company Sucks</em> pulls back the curtain on business performance. To reveal the four real-world reasons businesses decline, to identify them as red flags, and to provide a powerful and innovative methodology to transition from failure to flourish.</p> <p>Mark Stevens reveals that there are not thousands of reasons businesses fail. The reasons fall under four major categories:</p> <ol> <li>rudderless leadership</li> <li>the lust-to-lax syndrome</li> <li>incompetence</li> <li>conventional thinking<br /> Identifying and addressing the reasons for your company's failure is the focus of the war.</li> </ol> <p>This insightful book shows that the key to long-term business success is for the leader to <em>declare war</em> on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise. You don't want to <em>satisfy</em> your customersーyou want to <em>thrill</em> them.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 1,597円

Making Parks Work Strategies for Preserving Tropical Nature【電子書籍】

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<p>Most scientists and researchers working in tropical areas are convinced that parks and protected areas are the only real hope for saving land and biodiversity in those regions. Rather than giving up on parks that are foundering, ways must be found to strengthen them, and <em>Making Parks Work</em> offers a vital contribution to that effort. Focusing on the "good news" -- success stories from the front lines and what lessons can be taken from those stories -- the book gathers experiences and information from thirty leading conservationists into a guidebook of principles for effective management of protected areas. The book:</p> <ul> <li>offers a general overview of the status of protected areas worldwide</li> <li>presents case studies from Africa, Latin America, and Asia written by field researchers with long experience working in those areas</li> <li>analyzes a variety of problems that parks face and suggests policies and practices for coping with those problems</li> <li>explores the broad philosophical questions of conservation and how protected areas can -- and must -- resist the mounting pressures of an overcrowded world</li> </ul> <p>Contributors include Mario Boza, Katrina Brandon, K. Ullas Karanth, Randall Kramer, Jeff Langholz, John F. Oates, Carlos A. Peres, Herman Rijksen, Nick Salafsky, Thomas T. Struhsaker, Patricia C. Wright, and others.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 5,982円

Set Up to Win Three Frameworks to a High-Performing Sales Organization【電子書籍】[ Karl E Becker ]

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<p>Here's the hard truth: when your sales organization performance stalls, there's no single magic trick that can fix it. And when throwing money at digital lead generators, all-star sales recruits, and team-building retreats isn't boosting your sales, it's time to get back to basics.</p> <p>Set Up to Win shows you Three Frameworks that will stabilize and grow your company's revenue long term using the power of your greatest asset-your team. (And yes, it also gives you a short-term roadmap to get your sales out of the danger zone.)</p> <p>If you're ready to stop wasting your time, energy, and money, Set Up to Win is your guide to building a solid foundation for enduring sales success.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 567円