Stories [BUSINESS ＆ SELF-CULTURE]
1973件中 1件 - 30件
1 2 3 4 5 6
| 商品 | 説明 | 価格 |
|---|---|---|
 The Heart of Change Real-Life Stories of How People Change Their Organizations【電子書籍】[ John P. Kotter ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Moving beyond the process of change＜/strong＞＜/p＞ ＜p＞Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization-you need to change people’s ＜em＞behavior＜/em＞. And that is never easy.＜/p＞ ＜p＞＜em＞The Heart of Change＜/em＞ is your guide to helping people think and ＜em＞feel＜/em＞ differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people’s emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, ＜em＞The Heart of Change＜/em＞ is the engaging and essential complement to Kotter’s worldwide bestseller ＜em＞Leading Change＜/em＞.＜/p＞ ＜p＞Building off of Kotter’s revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change-and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation.＜/p＞ ＜p＞Refreshingly clear and eminently practical, ＜em＞The Heart of Change＜/em＞ is required reading for anyone facing the challenges inherent in leading change.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,642円 |
 完美的師父ーー如何找到?在真正的心靈導師 The Perfect Master: Talks on Sufi Stories【電子書籍】[ 奧修（OSHO） ] 楽天Kobo電子書籍ストア | ＜p＞當門徒準備好了，師父就會出現＜/p＞ ＜p＞奧修告訴?，如何找到?在真正的「心靈導師」＜/p＞ ＜p＞一部心靈成長重要的指引經典＜/p＞ ＜p＞如果想要尋求?在心靈的安定，該怎麼做？＜/p＞ ＜p＞是盲目的追隨所謂的大師？還是改變自己?在的品質，真正的師父自然便來到？＜/p＞ ＜p＞法蘭克福書展，出版社推薦書單ーー＜/p＞ ＜p＞這本書是一個獨特聚會的記?：談到有關古代蘇菲奧祕的故事，由一位不被學院或傳統所束縛、一位爆發出他本有的覺醒靈魂的師父ーー奧修所作的精闢解?。＜/p＞ ＜p＞奧修?：＜/p＞ ＜p＞神以很多形式降臨ーー有時以佛陀，有時以克里希那，有時以瑪哈維亞，有時以穆罕默徳。神始終以隨意的形式來到，而?的結論總是來自舊有的。＜/p＞ ＜p＞如果?固執著偏見、思想、哲學，?就無法遇到師父ーー因為師父的整個工作是在摧毀各種哲學。他有興趣的是真實的東西，他對學?的東西沒有興趣。＜/p＞ ＜p＞人不應該去尋找師父：人應該學會如何祈?……然後師父就會來。＜/p＞ ＜p＞師父會以他自己的?調來臨，或者他呼喚?來，無論?在?裡，但隨後的旅程是完全不同的ーー當?被呼喚而來，品質是不同的，強度是不同的。?是被呼喚的。?知道不可能抵抗它，它是不可抗拒的。?被拉著！彷彿是一個巨大的磁鐵拉著?。＜/p＞ ＜p＞?是無助的，但?是興奮的，因為?被選中了。＜/p＞ ＜p＞?跳著舞來到，?是幸運的。＜/p＞ ＜p＞奧修?，我曾遇到過很多求道者，他們正在尋找師父ーー但根本沒有人意識到，他們的門徒本質是完全欠缺的。＜/p＞ ＜p＞門徒根本不在那裡，?怎麼能?找到師父？＜/p＞ ＜p＞只要一再地想到一件事，一再地提醒自己：「我是正確的門徒?？我準備好學習了?？我放棄我的知識了?？我帶著一個敞開的心?？我在做事時，是否試著變得更覺知？我的祈?覺知?？當我坐在師父的身邊，我是覺知的、警覺的、有意識的?？當我聽著師父，我是真的在聽?？……＜/p＞ ＜p＞師父不只是在那裡的一個外在特定對象。首先他必須是在??在的東西，當??在有著對真理的一個飢?，一種熱烈?望，一個極大熱情，就會遇到真正的師父。如果欠缺這樣的?在，人們繼續尋找師父，那他們注定找不到。他們可能會遇到很多師父，但是他們仍然會一直錯過……＜/p＞ ＜p＞本書是奧修透過談論蘇菲的十則寓言，闡述人們如何擁有門徒的正確品質，進而與真正的師父相遇、相融，達到生命喜樂的情境。?篇蘇菲寓言的闡述之後，下一篇是回應門徒的問題與回答。＜/p＞ ＜p＞奧修?：真正要追尋的是如何成為門徒，如何清空?存在的杯子；那時，當?遇到一個灌滿神性的師父，?才可能被灌注ーー灌注到?心的?在。＜/p＞ ＜p＞這是一部有關心靈成長重要的指引經典，奧修以他的洞見，?助那些跟隨他的人，如何找到最終的自己，而不要被他者所?架，進而擁有更豐富的生命。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,478円 |
 Makers Who Made It: 100 Stories of Starting a Business【電子書籍】[ Jules Pieri ] 楽天Kobo電子書籍ストア | ＜p＞“If you’re a Maker who wants to build a business, look no further than the priceless advice that Jules, Joanne, and 100 entrepreneurs have shared here.” ーMeg Whitman Have a a big idea for a consumer product? Learn how you can bring it to life. The Grommet’s new free ebook provides lessons and inspirations from Makers, inventors, and entrepreneurs. After seven years of helping Makers launch their undiscovered products to the masses, The Grommet is sharing its community’s wisdom and insights to help inspire others. Makers Who Made It: 100 Stories of Starting a Business brings together The Grommet’s Co-founder & CEO Jules Pieri and Co-founder & Chief Discovery Officer Joanne Domeniconi, and interviews with 100 Makers, inventors, and entrepreneurs whose innovative consumer products have launched on The Grommet since 2008. It’s an honest, revealing collection of advice, reality checks, what to expect, and what you should (and shouldn’t) sweat when starting a small business. For Makers, inventors, entrepreneurs, and the ever-growing Maker Movement, this free, 778-page book will help you understand how to develop an idea for a new consumer product, prototype it, manufacture it, launch it, promote it, and build a sustainable and thriving business. Already a Maker? Makers Who Made It will answer dozens of your questions about growing your business and helping you succeed. Featuring a foreword by Mark Hatch, TechShop CEO & Co-Founder and author of The Maker Movement Manifesto, and profiles from 20 members of The Grommet team, the ebook is filled with tips to help Makers start and grow a Maker business as well as pitch their product to The Grommet. Since 2008, more than 60,000 products have been evaluated by The Grommet. Through its market analysis, testing, and evaluation processes, The Grommet has selected and launched more than 2,000 productsーbut only 3% of all products consideredーhelping Makers launch in a crowded marketplace and helping consumers find the most innovative products.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 110円 |
 Visits From Beyond: True Stories of After Death Encounters【電子書籍】[ C.A. Starfire ] 楽天Kobo電子書籍ストア | ＜p＞An inspiring collection of true after death encounters ranging from poignant to funny to heartwarming. Submitted by ordinary people who experienced something extraordinary, they remind us that we're more than our physical bodies and that our loved ones still love us after death.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,032円 |
 Millionaire Within Untold Stories from the Internet Underworld【電子書籍】[ E. Brian Rose ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞"A book every entrepreneur needs to read. E. Brian Rose does a fantastic job taking you through the 'real' world of business building." ーWayne Allyn Root, bestselling author of ＜em＞The Power of Relentless＜/em＞＜/strong＞＜br /＞ ＜em＞Millionaire Within＜/em＞ pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. Rose details the simple steps he took to make a fortune on the Internet. These tales of failure and success will motivate you to jump in and start your own journey.＜br /＞ "A raw and uncut rollercoaster ride that will leave you thoroughly entertained and enlightened. This book is like being a fly on the wall witnessing the bold power moves and persistence necessary on your journey towards financial freedom. Buckle up and prepare to be shocked and inspired." ーRon Douglas, ＜em＞New York Times＜/em＞?bestselling author＜br /＞ "Theses stories are both entertaining and educating. Each chapter plays out like the script of a movie. E. Brian Rose reveals secrets of our business that are found nowhere else." ーDaven Michaels, ＜em＞New York Times＜/em＞?bestselling author＜br /＞ "Engaging . . . Intriguing . . . E. Brian Rose is masterful at mixing stories with teaching concepts. This book reads like a Hollywood movie!" ーJames Malinchak, featured on ABC's hit TV show, ＜em＞Secret Millionaire＜/em＞, author of ＜em＞Millionaire Success Secrets＜/em＞＜br /＞ "Real, relevant, and spot-on! E. Brian Rose shares a powerful story of struggle, setbacks and ultimate success that keeps the reader engaged page by page. A must read for any budding online entrepreneur." ーBrian G. Johnson, author of Trust Funnel＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 10円 |
 Ghost Stories: Disturbing Paranormal Stories Based on True Events (A Paranormal Cozy Mystery With Ghostly Gossip, Found Family, and a Dash of Danger)【電子書籍】[ Robert Farrish ] 楽天Kobo電子書籍ストア | ＜p＞This anthology details encounters with ghosts, evil spirits, dark entities, malicious beings, and demonic encounters that’ll send a chill of terror tickling up your spine. Don’t worry, you’re not alone. There’s almost certainly a ghost or two reading over your shoulder. And if you don’t believe, just know that you don’t have to believe in something for it to exist. This anthology makes a great gift for the horror fan in your life, perfect for the storyteller that loves to scare others around a campfire, or for anyone who thinks ghosts aren’t realーprepare to read some of the darkest true stories ever recorded. In this bone-chilling anthology, you’ll encounter: ?Eerie figures on the beat: officers who’ve seen shadowy apparitions in abandoned buildings, only to find no one there. ?Terrifying calls for backup: paranormal encounters during routine traffic stops, stakeouts, and even murder investigations. ?Unexplainable phenomena: vehicles that vanish without a trace, whispers on police radios that seem to come from nowhere, and ghostly reenactments of long-forgotten crimes. From ghostly sailors and mermaid-like specters to phantom crew members and cursed voyages, these stories encompass horrific accidents, rumored curses, and even eerie attempts at exorcisms on board. With ghosts appearing in ballrooms, leaving wet footprints by vanished pools, or rowing lifeboats with a skeleton crew, each account will leave you with a profound respect for the maritime world's mysterious and paranormal aspects.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 450円 |
 Narrative and Numbers The Value of Stories in Business【電子書籍】[ Aswath Damodaran ] 楽天Kobo電子書籍ストア | ＜p＞How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.＜/p＞ ＜p＞Through a range of case studies, ＜em＞Narrative and Numbers＜/em＞ describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. ＜em＞Narrative and Numbers＜/em＞ reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,846円 |
 Illuminate Ignite Change Through Speeches, Stories, Ceremonies, and Symbols【電子書籍】[ Nancy Duarte ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO."＜/strong＞＜/p＞ ＜p＞With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.＜/p＞ ＜p＞As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.＜br /＞ In ＜em＞Illuminate,＜/em＞ acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.＜/p＞ ＜p＞This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 933円 |
 Reporting the Troubles 1: Journalists tell their stories of the Northern Ireland conflict【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞In some ways, I didn’t ? don’t ? want to remember any of it. Which is not to say that one ever forgets. I don’t know any journalist who worked through the Troubles, with its relentless cycle of murders and doorstepping the homes of the dead and funerals and yet more murders, who isn’t haunted from time to time by being an eyewitness to evil, to heartache and, yes, to courage too.＜/p＞ ＜p＞＜strong＞GAIL WALKER＜/strong＞, editor, ＜em＞Belfast Telegraph＜/em＞＜/p＞ ＜p＞In ＜em＞Reporting the Troubles＜/em＞ sixty-eight renowned journalists tell their stories of working in Northern Ireland during the Troubles ? the victims that they have never forgotten, the events that have never left them, and the lasting impact of the experience of working through those years.＜/p＞ ＜p＞The result is a compelling account of one of the most turbulent periods in recent history, told by the journalists who reported on it. Beginning in 1968 with an eyewitness report of the day that civil rights protestors clashed with the police in Derry, the journalists give candid accounts of the years that followed ? arriving on the scene of major atrocities; knocking on the doors of bereaved relatives; maintaining objectivity in the face of threats from paramilitaries and pressure from the state; and always the absolute commitment to telling the truth.＜/p＞ ＜p＞This is a landmark book ? a history of the Troubles told by the journalists who were on the ground from the beginning and including many of the biggest names in journalism from the last fifty years. ＜em＞Reporting the Troubles＜/em＞ is a remarkable act of remembrance that is raw, thought provoking and profoundly moving.＜/p＞ ＜p＞＜strong＞Contributors:＜/strong＞＜/p＞ ＜p＞Kate Adie, Martin Bell, Nicholas Denis, Sean O’Neill, David Armstrong, Wendy Austin, Trevor Birney, Suzanne Breen, Gordon Burns, Anne Cadwallader, Michael Cairns, Jim Campbell, Paul Clark, John Coghlan, Martin Cowley, Ed Curran, David Davin-Power, Deagl?n de Br?ad?n, John Devine, Noel Doran, Noreen Erskine, Paul Faith, Robert Fisk, Derval Fitzsimons, Tommie Gorman, Katie Hannon, Deric Henderson, Eamonn Holmes, Gloria Hunniford, John Irvine, Jeanie Johnston, Alan Jones, Hugh Jordan, Richard Kay, Martin Lindsay, Ivan Little, Jane Loughrey, Eamonn Mallie, Ray Managh, Steven McCaffery, Justine McCarthy, Alf McCreary, Denzil McDaniel, Henry McDonald, Jim McDowell, Eddie McIlwaine, Susan McKay, David McKittrick, Ivan McMichael, Gerry Moriarty, John Mullin, Bill Neely, Miriam O’Callaghan, Conor O’Clery, Sister Martina Purdy, Ken Reid, Brian Rowan, Chris Ryder, Gerald Seymour, Sam Smyth, Peter Taylor, Alex Thomson, Chris Moore, Gail Walker, David Walmsley, Ian Woods, Robin Walsh.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,459円 |
 The Norm Chronicles Stories and Numbers About Danger and Death【電子書籍】[ Michael Blastland ] 楽天Kobo電子書籍ストア | ＜p＞Is it safer to fly or take the train? How dangerous is skydiving? And is eating that extra sausage going to kill you? We've all heard the statistics for risky activities, but what do they mean in the real world? In ＜em＞The Norm Chronicles＜/em＞, journalist Michael Blastland and risk expert David Spiegelhalter explore these questions through the stories of average Norm and an ingenious measurement called the MicroMort-a one in a million chance of dying. They reveal why general anesthesia is as dangerous as a parachute jump, giving birth in the US is nearly twice as risky as in the UK, and that the radiation from eating a banana shaves 3 seconds off your life. An entertaining guide to the statistics of personal risk, ＜em＞The Norm Chronicles＜/em＞ will enlighten anyone who has ever worried about the dangers we encounter in our daily lives.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,592円 |
 【中古】 Profit Over People Neoliberalism and Global Order Noam Chomsky / Noam Chomsky / Seven Stories Press [ペーパーバック]【メール便送料無料】【最短翌日配達対応】 もったいない本舗 楽天市場店 | 著者：Noam Chomsky出版社：Seven Stories Pressサイズ：ペーパーバックISBN-10：1888363827ISBN-13：9781888363821■こちらの商品もオススメです ● 9・11 アメリカに報復する資格はない！ / ノーム チョムスキー, Noam Chomsky, 山崎 淳 / 文藝春秋 [文庫] ■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては 発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※最短翌日配達ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便（送料210円）をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗 お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗 おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い： 使用されてはいますが、 非常にきれいな状態です。 書き込みや線引きはありません。・良い： 比較的綺麗な状態の商品です。 ページやカバーに欠品はありません。 文章を読むのに支障はありません。・可： 文章が問題なく読める状態の商品です。 マーカーやペンで書込があることがあります。 商品の痛みがある場合があります。 | 1,039円 |
 No Money and No Regrets 2 autobiographical stories and essays about (the lack of) money: How to Live on $36,000 a Year + How to Live on Practically Nothing a Year【電子書籍】[ Francis Scott Fitzgerald ] 楽天Kobo電子書籍ストア | ＜p＞This carefully crafted ebook: "No Money and No Regrets" contains 2 autobiographical stories and essays about money in one volume and is formatted for your eReader with a functional and detailed table of contents. F. Scott Fitzgerald captured the dreams and aspirations of so many people when he wrote of the fabulous excesses of the 20's - a time not unlike the recent economical breakdown and the "get-rich-quick" mania of the Internet bubble, which also crashed, destroying many fortunes and lifestyles… Table of Contents: How to Live on $36,000 a Year How to Live on Practically Nothing a Year In first essay, Fitzgerald explains that he and his wife find it impossible to live on just $36,000 a year. At the end of the essay, Fitzgerald is not just broke, he's in debt. How to Live on Practically Nothing a Year is a follow up piece to How to live on $36, 000 a Year, where Fitzgerald spells out more faulty thinking on living the high life, and stretching a budget. After finding themselves broke and struggling to make ends meet, the young Fitzgerald's are given the idea you can live cheap if you live abroad. Once the family settles in and are able to live the simple Riviera life, Fitzgerald gets to poke more fun at himself. Not only is he unable to economize, he is unwilling to give up his American comforts. It is a delightful insight on Scott and Zelda in the Riviera. Francis Scott Key Fitzgerald (1896 ? 1940) was an American author of novels and short stories, whose works are the paradigmatic writings of the Jazz Age, a term he coined. He is widely regarded as one of the greatest American writers of the 20th century.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 300円 |
 Nothing Much Happens: Cozy and Calming Stories to Soothe Your Mind and Help You Sleep NOTHING MUCH HAPPENS [ Kathryn Nicolai ] 楽天ブックス | NOTHING MUCH HAPPENS Kathryn Nicolai La Le Pivert XF PENGUIN LIFE PENGUIN HC2020 Hardcover English ISBN：9780143135913 洋書 Business & SelfーCulture（ビジネス） SelfーHelp | 4,950円 |
 誰會?故事，誰就是贏家 讓?在幾分鐘?感動人心，?服任何人、做成任何事（Stories that stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business）【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞華爾街日報、今日美國報、亞馬遜書店排行榜暢銷書！＜br /＞ 《富比士》雜誌：「這或許會是?讀過最有價?的商業書。」＜br /＞ 《紫牛》作者賽斯?高汀：「無論?做?一行、現在爬到什麼位置，這本就是?現在該看的書。」＜br /＞ 《為什麼我們這樣生活，那樣工作？》作者?爾斯?杜希格：「?故事是必要的商業能力，能讓數據變得更吸引人，讓溝通變得更有效。透過這本書，金卓拉?霍爾讓人人都能學會?故事。」＜/p＞ ＜p＞＜strong＞故事是一座橋，只要?學會了，就沒有到不了的地方。＜/strong＞＜br /＞ ＜strong＞掌控?故事的能力，掌握?的工作與人生！＜/strong＞＜/p＞ ＜p＞實驗證明有效的策略性?故事方法，＜br /＞ ?個人都能輕鬆學會用一個架構、四大環節，?出四種影響人心的故事。＜br /＞ 想法來來去去，只有故事深入人心，＜br /＞ 用史代拉敘事架構?出好故事，＜br /＞ 化不可能為可能！＜/p＞ ＜p＞那天，一個故事?架了我先生。＜br /＞ 讓一個不?街、不購物、不用香水的男人，＜br /＞ 心甘情願買了從來不用的古龍水，而且是連聞都沒聞過的古龍水。＜br /＞ 是什麼故事這麼有魅力？是怎樣的故事能如此改變人心？＜/p＞ ＜p＞＜strong＞◎?個商業人士、公司、企業都必須?的四種故事＜/strong＞＜/p＞ ＜p＞價?故事：提升銷售和行銷效果。＜br /＞ 創?人故事：提高自信，並讓自己顯得與?不同。＜br /＞ 使命故事：凝聚並激勵團隊。＜br /＞ 顧客故事：改善銷售、行銷和可信度。＜/p＞ ＜p＞＜strong＞◎?好一個故事所需的四大環節＜/strong＞＜/p＞ ＜p＞鮮明角色：不是英雄，而是角色，一個我們在乎且同情的對象。＜br /＞ 真實情感：無須誇張，簡單常見的真實情感。＜br /＞ 特定時刻：在空間、時間或情境中的特定點，讓聽者將其中一幕看得更清楚。＜br /＞ 具體細節：越具體越好，細節用得越多，聽者就越能感受到?多麼了解他們。＜/p＞ ＜p＞＜strong＞阻止??故事最大的障礙在於，?以為自己沒有故事。但其實，不是?沒有故事，而是?不知道怎樣把它們找出來、?出來。＜/strong＞＜/p＞ ＜p＞本書作者金卓拉?霍爾是?獲殊榮的故事大師，服務過的客?包括臉書、波克夏及哈佛醫學院。在本書中，?提供了一套簡單卻實證有效的策略性?故事方法，讓?可以透過故事感動人心、達成業績、讓對方?「我願意」！＜/p＞ ＜p＞＜strong＞★故事專家許榮哲、李洛克推薦＜/strong＞＜br /＞ ＜strong＞李洛克：「堪稱經典的故事學之作，教?如何靠故事?架讀者，靠故事讓自己與?不同！」＜/strong＞＜/p＞ ＜p＞＜strong＞【國際讚譽】＜/strong＞＜/p＞ ＜p＞◎「故事是這樣的：?的生意處於某種?態，?去買了這本書，像我一樣一口氣讀完，大徹大悟，然後?的生意大大改善。劇終。?故事的人很多，但?得好的沒幾個，而其中一個能教?怎樣?故事，也就是金卓拉和這本書。」──史考特?史崔登／獲獎暢銷作家，知名演?家??書人＜/p＞ ＜p＞◎「我對書很挑剔，尤其是商業書籍。金卓拉這本從第一頁就讓我上鉤了，我再也放不下。這就是?故事的威力。?如果想激勵顧客和團隊，開創出令人?生共鳴的願景，並改善行銷成果，那?非讀這本書不可。」──蘭徳?費希金／SparkToro創?人＜/p＞ ＜p＞◎「在短篇新聞、短句和流行語氾濫的今天，很多人不再關注?故事這門技藝，這真的很不幸，因為人類在擁有語言能力以來，就是透過故事來建立關係。在本書中，金卓拉?霍爾巧妙?明?故事的重要性，以及塑造故事的最佳?法。?個業主和網紅都該聽取?的建議。」──梅爾?羅賓斯／暢銷書《五秒法則》作者＜/p＞ ＜p＞◎「這本書是必讀之作，書中的故事案例令人動容且效果強大，能教?如何運用故事的力量來促使生意成長。大推！」──傑?巴爾／「?服與轉變」（Convince & Convert）公司共同創?人＜/p＞ ＜p＞◎「在我的生意上，?個私人故事能讓人看見我的誠意，也能證明我提供的協助確實能讓?獲得成果。我和我的團隊都認同故事的重要性，我們就是透過這個途徑來觸及客?的心。」──奧頓??拉布里斯／創業家、健身與營養專家＜/p＞ ＜p＞＜strong＞作者簡介 金卓拉?霍爾（Kindra Hall）＜/strong＞＜/p＞ ＜p＞?獲殊榮的?故事專家，全美知名演?家。＜/p＞ ＜p＞現任史代拉顧問公司（Steller Collective）總裁兼首席?故事專家，先前擔任市場總監兼銷售副總裁一職。這家顧問公司致力於將?故事策略應用於當今的溝通挑戰。金卓拉服務過的客?包括臉書、希爾頓飯店、泰森食品、波克夏及哈佛醫學院。?是受到全球諸多知名品牌信任的演講者之一，他們公司提供的演講和培訓，可以激發團隊和個人透過策略來講故事，更好地傳達公司、?品和個人價?。＜/p＞ ＜p＞?是國家級?故事比賽冠軍，並擔任國家?故事網路董事會成員，擁有傳播學碩士學位。?也對此進行原創性研究，深入了解?故事在定義和呈現組織文化中發揮的作用。＜/p＞ ＜p＞?的作品曾刊登於Entrepreneur.com和Inc.com，此外，?也擔任過《Success》雜誌的特約編輯。?若不是在前往?故事的路上，就是在家與丈夫、年幼的兒女在一起。現居紐約市。＜/p＞ ＜p＞＜strong＞譯者簡介 甘鎮隴＜/strong＞＜/p＞ ＜p＞畢業於加拿大西門菲沙大學，中英文流利，從事中翻英與英翻中工作已有十六年經驗。＜/p＞ ＜p＞中翻英方面?獵範圍廣泛，對學術論文、財經、商務、政治之類都熟悉。已出版英翻中譯作有七十本，涵蓋愛情、奇幻、科幻、懸疑等不同類型，較為知名的包括《星際大戰》《魔獸世界》等系列。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,049円 |
 洋書 Amacom paperback Book, Tales of Knock Your Socks Off Service: Inspiring Stories of Outstanding Customer Service Glomarket | *** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文 | 20,077円 |
 Working Backwards Insights, Stories, and Secrets from Inside Amazon【電子書籍】[ Colin Bryar ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞‘Essential for any leader in any industry’ ? Kim Scott, bestselling author of ＜em＞Radical Candor＜/em＞＜/strong＞＜/p＞ ＜p＞＜strong＞＜em＞Working Backwards＜/em＞ gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.＜/strong＞＜/p＞ ＜p＞Colin Bryar and Bill Carr joined Amazon in the late 90s, working closely with Jeff Bezos. Their time at the company covered a period of unmatched innovation that brought products and services ? including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services ? to life. Through the story of these innovations they reveal the principles and practices that drive Amazon’s success.＜/p＞ ＜p＞Drawing on their wealth of experience, Bryar and Carr offer unprecedented access to the ‘Amazon way’ as it was refined, articulated and proven to be repeatable, scalable and adaptable. ＜em＞Working Backwards＜/em＞ shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.＜/p＞ ＜p＞**‘＜em＞Working Backwards＜/em＞ should be read by anyone interested in the real thing ? the principles, processes and practices of twenty-first-century management and leadership’ ? ＜em＞Forbes＜/em＞＜/p＞ ＜p＞‘Gives us the story as it developed at the time ? and that is probably worth the cover price of the book in itself’ ? ＜em＞Financial Times＜/em＞**＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,957円 |
 Narrative Economics How Stories Go Viral and Drive Major Economic Events【電子書籍】[ Robert J. Shiller ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞From Nobel Prize?winning economist and ＜em＞New York Times＜/em＞ bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic eventsーand why financial panics can spread like epidemic viruses＜/strong＞＜/p＞ ＜p＞Stories people tellーabout financial confidence or panic, housing booms, or Bitcoinーcan go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our perilーand how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behaviorーwhat he calls "narrative economics"ーmay vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,912円 |
 Creating Signature Stories Strategic Messaging that Persuades, Energizes and Inspires【電子書籍】[ David Aaker ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." ーJoseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola＜/strong＞＜br /＞ Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.＜br /＞ ＜em＞Creating Signature Stories＜/em＞ shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 800円 |
 Resonate Present Visual Stories that Transform Audiences【電子書籍】[ Nancy Duarte ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action＜/strong＞＜/p＞ ＜p＞Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.＜/p＞ ＜p＞Just as the author's first book helped presenters become visual communicators, ＜em＞Resonate＜/em＞ helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.＜/p＞ ＜ul＞ ＜li＞Author has a proven track record, including having created the slides in Al Gore's Oscar-winning ＜em＞An Inconvenient Truth＜/em＞＜/li＞ ＜li＞Focuses on content development methodologies that are not only fundamental but will move people to action＜/li＞ ＜li＞Upends the usual paradigm by making the audience the hero and the presenter the mentor＜/li＞ ＜li＞Shows how to use story techniques of conflict and resolution＜/li＞ ＜/ul＞ ＜p＞Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with ＜em＞Resonate＜/em＞.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,807円 |
 故事經濟學：比數字更有感染力，驅動和改寫經濟事件的耳語、瘋傳、腦補、恐懼 Narrative Economics: How Stories Go Viral and Drive Major Economic Events【電子書籍】[ 羅伯．席勒 ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞經濟行為是個複雜的結果，混雜了人性的多變和流行的故事，＜/strong＞＜br /＞ ＜strong＞看出數據忽略的動機要素，才能深入預測的核心、領先趨勢，更精準的判斷未來重大事件！＜/strong＞＜/p＞ ＜p＞◎巴菲特看壞的比特幣靠什麼爆紅？為什麼神祕的背景和與擺?政府的概念會激起購買熱情？＜br /＞ ◎餐巾上的塗鴉竟能影響選舉結果，進而帶動世界各地的減?風潮？＜br /＞ ◎科技股只漲不跌？房?可以保?？?種故事最能引起共鳴，在組織、?業或客?間傳播？＜/p＞ ＜p＞＜strong＞席勒迄今最重要的著作，開?經濟學新領域，＜/strong＞＜br /＞ ＜strong＞瘋傳的故事像病毒，左右決策的威力更勝數據！＜/strong＞＜/p＞ ＜p＞諾貝爾經濟學獎得主羅伯?席勒兩度成功預測網路和房地?泡沫，他深信「人性」的情感起伏遠比股票更有影響力！研究病毒式故事，才能認清流行背後的真相，避開蓄意操縱和欺騙，大幅提高預測金融危機、經濟衰退，以及其他重大經濟事件的能力，減輕損失。＜/p＞ ＜p＞他將流行病學應用在經濟學研究，從豐富的資料找出藏在市場結構中變動劇烈的非理性因素，發現百年來的重大經濟事件都與當時主導輿論的流行敘事有密切關係。瘋傳的故事像病毒一樣快速擴散，左右選擇和決策：花錢或儲蓄、招聘或裁員、買入或賣出、如何投資、投入?種工作，最終驅動了經濟和政治的進程。＜/p＞ ＜p＞＜strong＞簡化、易傳播的故事驅動力更強；＜/strong＞＜br /＞ ＜strong＞傳染率＞ 康復率，故事就會流傳不停＜/strong＞＜/p＞ ＜p＞席勒研究故事與經濟二十多年，淬煉出7種故事瘋傳的要素，包括敘事流行可快可慢；事實不足以阻止錯誤的敘事；身分認同和愛國精神助長敘事傳播；不容易聽到的敘事仍有可能具有重大經濟意義；不斷複述以鞏固敘事。＜/p＞ ＜p＞他也分析百年來掌控世界經濟的9大敘事力量：測量恐慌和信心的經濟晴雨表、人工智慧取代勞工、房地?興衰、股市泡沫，以及工資和物價等。＜/p＞ ＜p＞＜strong＞一句口號就能帶風向，故事也有生命，一再突變後又重現。＜/strong＞＜br /＞ ＜strong＞了解敘事的威力，才能真正深入認識經濟運作的模式。＜/strong＞＜/p＞ ＜p＞★各界熱烈推薦＜br /＞ 楊應超｜科克蘭資本董事長，異康集團首席資深顧問＜br /＞ 馮勃翰｜臺灣大學經濟學系副教授＜br /＞ 安納金｜暢銷財經書作家＜br /＞ 王怡人｜JC 趨勢財經觀點＜br /＞ 《自然》、Project Syndicate、《富比士》《經濟學人》、《中央銀行雜誌》《華爾街日報》等＜/p＞ ＜p＞「故事能驅動情緒，而情緒驅動人的經濟決策」這樣的論點，已經在各種結合了心理學、行為經濟學、認知科學的文獻中得到驗證。不僅如此，各種文字探勘和數據分析的技數革新，也逐漸讓我們開始有?法「量化」不同的故事是在何時傳播開來，又是何時起不再被人提起。追蹤「故事」的傳播會變得越來越容易，隨著資料收集和相關研究的累積，各種故事的流行在未來很可能可以做為協助預測經濟現象的新變數。──馮勃翰，臺灣大學經濟學系副教授＜/p＞ ＜p＞在現在這個網絡發達的時代，訊息不但傳播的快，而且假訊息也特別多，都會影響房市或股市的投資，這也是我們可以實際應用故事經濟學之處。讀者可以好好拜讀席勒的論點，保持獨立思考，避開投資風險，提早達到FIRE，財務自由！── 楊應超，科克蘭資本董事長，異康集團首席資深顧問＜/p＞ ＜p＞透過故事經濟學，我們得以從微觀當中去檢視市場的故事如何被傳遞、擴散到多大的程度和範圍，對照市場的價格來相互參照，據此獲得極佳的洞察力。或許，我們無法準確地預估?一次暴漲的盡頭，但我們都有機會在?一次的股市和經濟崩盤之前全身而退。── 安納金，暢銷財經書作家＜/p＞ ＜p＞以投資來?，金融的創新使得資本的流動速度變得更快，重大的價格走勢也有可能變得更為頻繁。但是影響行情走勢的最大因素還是?位參與者對市場的預期與情緒變化。本書?容所?及之廣度與深度?人驚嘆，書中所述之理論與實務之結合，不僅適用於金融市場，而是通用於各領域之間，?助讀者培養獨立思考的能力，以更多元的角度看待事物，才能更好的理解社會與經濟的運作模式。── 王怡人，JC趨勢財經觀點版主＜/p＞ ＜p＞故事經濟學是具?服性且易?的闡述，它是特別令人信服的假設。──《自然》＜/p＞ ＜p＞相當挑釁……在如今這個?迷於社會媒體的時代尤為及時，因為敘事（無論是真或假）只要幾次移動就能在全球傳播，不僅影響經濟活動，最終也會影響地?政治力量的平衡。──《富比士》＜/p＞ ＜p＞在這本非常可讀和?樂性豐富的書中，席勒探討具感染力、可能?生深遠經濟影響的敘事，例子非常多元，超出股市和房地?泡沫的範圍，觸及有關金本位的舊爭論和人工智慧的最新影響。本書含有大量寶貴的引述和例子，並追蹤一些關鍵詞如何像病毒那樣傳播和最終不再流行，開闢了經濟研究的新領域。──羅伯?戈登（Robert J. Gordon），西北大學教授＜/p＞ ＜p＞席勒是世上最有獨創性的經濟學家之一，故事讓人們得以了解這不確定的世界，並且驅使經濟盛極又衰敗，備有這樣的認知，我們將深入了解經濟運作的模式。──馬丁?沃夫（Martin Wolf）， 《金融時報》主筆＜/p＞ ＜p＞席勒的反傳統新書?及多個學科，探討敘事在解釋 「故事傳播並推動重大經濟事件」中的角色。── Strategy+Business＜/p＞ ＜p＞本書讀來有趣，充滿了吸引人且貼切的引用，以及有趣的細節。──《中央銀行雜誌》＜/p＞ ＜p＞這是一本迷人的重要著作，寫作風格引人入勝，充滿有趣的例子。── 黛安?柯爾（Diane Coyle），劍橋大學教授＜/p＞ ＜p＞＜strong＞作者簡介＜/strong＞＜/p＞ ＜p＞＜strong＞羅伯．席勒 Robert J. Shiller＜/strong＞＜/p＞ ＜p＞2013年諾貝爾經濟學獎得主。＜/p＞ ＜p＞耶魯大學經濟學講座教授。標準普爾／凱斯ー席勒指數（S&P/ CoreLogic/ Case-Shiller＜br /＞ home price index）共同創始人，用以追蹤全美國的房價走勢。＜/p＞ ＜p＞席勒教授將「人的行為」納入研究範圍，發現了非理性和低效市場行為的證據，認為人類的情緒和和動物本能會影響行為和決策，也正是股票市場經常會出現泡沫或崩盤的原因，因此反對「有效市場假?」（Efficient Market Hypothesis）。他對「資?價格」（asset prices）的分析顯示，雖然無法預測股票和債券在短期?的價格變動，但是較長期的價格走勢則有脈絡可循，其可預測性要高得多，因此獲得2013年諾貝爾經濟學獎。瑞典皇家科學院評論其研究「對當前資?價格的理解奠定了基礎」。＜/p＞ ＜p＞作者曾經兩次預測網路泡沫和房貸泡沫的危機。他在《非理性繁榮》一書中預測2000年股價下跌，網絡泡沫即將破裂；後來又指出2006年房地?價格迅速上升是泡沫化現象，並且警告價格可能大跌且引發金融危機。＜/p＞ ＜p＞著有《非理性繁榮》，曾榮登《紐約時報》暢銷書榜，並與2001年諾貝爾經濟學獎得主喬治?艾克羅夫合著《釣愚》和《動物本能》。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,607円 |
 Fool Me Once Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry【電子書籍】[ Kelly Richmond Pope ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞A riveting look at the perpetrators, victims, and whistleblowers behind financial crimes, from forensic accounting expert and documentarian Kelly Richmond Pope.＜/strong＞＜/p＞ ＜p＞Have you ever wondered why Bernie Madoff thought he could brazenly steal his clients' money? Or why investors were so easily duped by Elizabeth Holmes? Or how courageous people like Jeffrey Wigand are willing to become whistleblowers and put their careers on the line?＜/p＞ ＜p＞Fraud is everywhere, from Nigerian "princes," embezzlers, and Ponzi schemers to corporate giants like Enron and Volkswagen. And fraud is costly. Each year, consumers, small businesses, governments, and corporations lose trillions of dollars to financial crime.＜/p＞ ＜p＞We're so accustomed to hearing about fraud that our abilities to identify it and speak about it are limited.＜/p＞ ＜p＞No more. In ＜em＞Fool Me Once＜/em＞, renowned forensic accounting expert Kelly Richmond Pope shows fraud in action, uncovering what makes perps tick, victims so gullible, and whistleblowers so morally righteous, while also encouraging us to look at our own behaviors and motivations in the hope of protecting ourselves and our companies.＜/p＞ ＜p＞By the time you finish this book, you'll have a better understanding ofーand perhaps even compassion forーperpetrators, a renewed connection to victims, and an appreciation for those who blow the whistle.＜/p＞ ＜p＞Filled with fascinating stories and insightful analysis, ＜em＞Fool Me Once＜/em＞ will open your eyes and challenge your thinking. It will inspire you to question your own preconceived notions about fraud. It will challenge your beliefs about yourself and other people. And it will help you understand a phenomenon that most of us fail to graspーuntil it's too late.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,979円 |
 Experiential Marketing Secrets, Strategies, and Success Stories from the World's Greatest Brands【電子書籍】[ Kerry Smith ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞The most researched, documented, and comprehensive manifesto on experiential marketing.＜/strong＞＜/p＞ ＜p＞As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.＜/p＞ ＜p＞Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approachーincluding Coca-Cola, Nike, Microsoft, American Express and othersーopen the next chapter of marketing. . . as experiential brands.＜/p＞ ＜p＞Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes.＜/p＞ ＜p＞You’ll learn:＜/p＞ ＜ul＞ ＜li＞The history and fundamental principles of experiential marketing＜/li＞ ＜li＞How top brands have reset marketing mixes as experience-driven portfolios＜/li＞ ＜li＞The anatomy of a brand experience＜/li＞ ＜li＞The psychology of engagement and experience design＜/li＞ ＜li＞The 10 habits of highly experiential brands＜/li＞ ＜li＞How to measure the impact of experiential marketing＜/li＞ ＜li＞How to combine digital and social media in an experiential strategy＜/li＞ ＜li＞The experiential marketing vocabulary＜/li＞ ＜li＞How to begin converting to experiential marketing＜/li＞ ＜/ul＞ ＜p＞Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,782円 |
 The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories【電子書籍】[ Frank Rose ] 楽天Kobo電子書籍ストア | ＜p＞"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." ー＜em＞Booklist＜/em＞, starred review＜/p＞ ＜p＞Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we ＜em＞are＜/em＞ media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participateーas experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,388円 |
|
洋書 Apress paperback Book, Asian Founders at Work: Stories from the Region s Top Technopreneurs Glomarket | *** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文 | 9,466円 |
 Reporting the Troubles 2: More journalists tell their stories of the Northern Ireland conflict【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞In this follow-up to their landmark first book, Deric Henderson and Ivan Little have gathered new stories from seventy journalists who have worked in Northern Ireland during the Troubles. These contributors write powerfully about the victims they have never forgotten, the events that have never left them, and the lasting impact of working through those terrible years.＜/p＞ ＜p＞＜em＞＜strong＞Reporting the Troubles 2＜/strong＞＜/em＞, which includes contributions from a new generation of journalists, who came up in the years leading to the Good Friday Agreement, provides a compelling narrative of the last fifty years, and covers many of the key events in Northern Ireland’s troubled history, from Bloody Sunday in 1972 to the inquest into the Ballymurphy Massacre in 2021.＜/p＞ ＜p＞Grounded in the passionate belief that good journalism and good journalists make a difference, Reporting the Troubles 2 is a profoundly moving act of remembrance and testimony.＜/p＞ ＜p＞'I am sometimes asked to identify the most important story that I dealt with while I was editor of the Irish Times … I answer that the most important story was not published in a single day but over years. And it was not put together by any one journalist but by a whole cohort of reporters, photographers, feature writers and editors … For the most part they just got by-lines and the satisfaction of knowing that what they were doing was important, that the story had to be told, day by day, hour by hour. And that telling it could make a difference. It is difficult to imagine that there could ever have been a peace process without that.’＜/p＞ ＜p＞＜strong＞CONOR BRADY, former editor, ＜em＞Irish Times＜/em＞＜/strong＞＜/p＞ ＜p＞＜strong＞Contributions from -＜/strong＞＜/p＞ ＜p＞Gordon Adair, Don Anderson, Ciaran Barnes, Colin Bateman, Jilly Beattie, Charlie Bird, David Blevins, Declan Bogue, Conor Brady, Stephen Breen, Eugene Campbell, Peter Cardwell, Mark Carruthers, Niall Carson, Paddy Clancy, Simon Cole, Liam Collins, Mark Davey, Donna Deeney, Michael Denieffe, Patricia Devlin, Michael Donnelly, Rois?n Duffy, Gavin Esler, Michael Fisher, Jim Flanagan, Mike Gaston, Gareth Gordon, Jim Gracey, Paul Harris, Deric Henderson, Mark Hennessy, Gary Honeyford, Paul Johnson, Fergal Keane, Vincent Kearney, Gerry Kelly, Will Leitch, Ivan Little, Robin Livingstone, David Lynas, Darragh MacIntyre, Michael Macmillan, Kevin Magee, Stanley Matchett, Don McAleer, Roisin McAuley, Barry McCaffrey, Jonny McCambridge, Freya McClements, Sir Trevor McDonald, Lindy McDowell, Mark McFadden, Hugh McGrattan, Seamus McKee, Fearghal McKinney, Allison Morris, Rod Nawn, Malachi O’Doherty, Maggie O’Kane, Mike Parry, Lance Price, Colin Randall, Paul Reynolds, Maggie Taggart, Eric Villiers, John Ware, Nicholas Watt, Johnny Watterson, David Young.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,459円 |
 The 10 Stories Great Leaders Tell【電子書籍】[ Paul Smith ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner!＜/strong＞＜/p＞ ＜p＞＜strong＞Every great leader is a great storyteller.＜/strong＞＜/p＞ ＜p＞As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?＜/p＞ ＜p＞Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders.＜/p＞ ＜p＞＜em＞The 10 Stories Great Leaders Tell＜/em＞ explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 630円 |
 The Most Popular Stories By Dan Clark In Chicken Soup For The Soul【電子書籍】[ Dan Clark ] 楽天Kobo電子書籍ストア | ＜p＞Dan Clark is a primary contributing author to the internationally acclaimed Chicken Soup For The Soul book series published by Health Communications, Inc. Co-creators Jack Canfield and Mark Victor Hansen both consider Dan as the most popular and beloved author in the entire series and attribute their run away mega sales to the powerful 'Timeless Classics' written by Dan. With their blessing and permission, Dan has compiled this anthology of his stories that are sprinkled throughout multiple volumes of the Chicken Soup series, and presents this collection as a single pocket book bursting with heartwarming tales worthy of sharing with family, friends and coworkers. Grab a box of tissues, close your office door for an afternoon 'pick-me-up,' or pull up a cushy chair at home and enjoy Dan's famous stories like The Circus, Fonzy, Rescue At Sea, Bellman, Rose, Broken Doll and Puppies For Sale, which was made into an award winning film at Paramount Studios starring Jack Lemmon. Guaranteed to motivate, inspire, teach, mentor, enlighten, heal and soothe the soul!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 870円 |
 1,000 Creative Writing Prompts, Volume 2 More Ideas for Blogs, Scripts, Stories and More【電子書籍】[ Bryan Cohen ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Have You Ever Experienced Writer's Block?＜/strong＞＜br＞ ＜em＞This Collection Of 1,000 Writing Prompts Is Just What You Need! ＜/em＞＜/p＞ ＜p＞"This is a superb, very imaginative book that helps people, writers and non-writers, think of ideas," Israel, 5-star review.＜br＞ ＜br＞ "A genuine treasure trove. I will never again complain of not knowing what to write!" Joel, 5-star review.＜br＞ ＜br＞ "If you're stuck on just about any subject that might be your direction, turn to Bryan Cohen, keep this book by your side, and step over those writer's blocks with ease," Grady, 5-star review.＜br＞ ＜br＞ -- ＜br＞ ＜br＞ Creative writing prompts are short questions or situations that are meant to inspire you to write. Far beyond the typical, “It was a dark and stormy night...” story starters, this new collection of 1,000 prompts has been specifically formulated to dig deep into the creative process. The prompts employ thought-provoking questions, imaginative scenarios and humor to help writers of all ages defeat writer’s block.＜br＞ ＜br＞ -- ＜br＞ ＜br＞ You Should Buy This Book Because...＜br＞ ＜br＞ - Author Bryan Cohen is an Amazon #1 best-selling author for the Writing Skills category.＜br＞ - 1,000 Prompts, Volume 2 has 38 five-star reviews!＜br＞ - This new set of 1,000 prompts will help you fight the crippling sensation of creative resistance.＜br＞ ＜br＞ ＜strong＞＜u＞Say goodbye to writer's block. Scroll up and buy this book today!＜/u＞＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 299円 |
 May Contain Lies How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It【電子書籍】[ Alex Edmans ] 楽天Kobo電子書籍ストア | ＜p＞'Alex Edmans is such a crisp, sharp salutary voice ? and a great guide to the bullsh*t of the modern world' ＜strong＞Rory Stewart＜/strong＞＜br /＞ 'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, ＜em＞Financial Times＜/em＞**＜/p＞ ＜p＞＜strong＞A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more critically＜/strong＞＜/p＞ ＜p＞Our lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by playing on our emotions and preying on our biases, they can gain widespread acceptance and warp our views.＜/p＞ ＜p＞In this eye-opening book, economist and professor Alex Edmans teaches us how to separate fact from fiction. Using colourful examples ? from a wellness guru’s tragic but fabricated backstory, to the blunders that led to the Deepwater Horizon disaster ? Edmans highlights the biases that cause us to mistake statements for facts, facts for data, data for evidence, and evidence for proof.＜/p＞ ＜p＞＜strong＞＜em＞May Contain Lies＜/em＞ is an essential read for anyone who wants to make better sense of the world and take clear-eyed decisions.＜/strong＞＜/p＞ ＜p＞'A passionate and dispassionate call to truth ? and how to achieve it’ ＜strong＞Will Hutton, ＜em＞Guardian＜/em＞＜/strong＞＜br /＞ 'A timely book and, despite the nerdy statistical theories, is often quite funny' ＜strong＞Harry Wallop, ＜em＞The Times＜/em＞＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,780円 |
 Working Backwards Insights, Stories, and Secrets from Inside Amazon【電子書籍】[ Colin Bryar ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞＜em＞Working Backwards＜/em＞ is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executivesーwith lessons and techniques you can apply to your own company, and career, right now.＜/strong＞＜/p＞ ＜p＞In ＜em＞Working Backwards＜/em＞, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between themーmuch of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web ServicesーBryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable.＜/p＞ ＜p＞With keen analysis and practical steps for applying it at your own companyーno matter the sizeーthe authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business.＜/p＞ ＜p＞＜em＞Working Backwards＜/em＞ is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practicesーshared here for the very first time.＜/p＞ ＜p＞Whatever your talent, career or organization might be, find out how you can put ＜em＞Working Backwards＜/em＞ to work for you.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,879円 |