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2930件中 31件 - 60件
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商品 | 説明 | 価格 |
Levers of Control How Managers Use Innovative Control Systems to Drive Strategic Renewal【電子書籍】[ Robert Simons ]
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<p>Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core values and provide inspiration and direction, boundary systems that frame the strategic domain and define the limits of freedom, and interactive systems that provide flexibility in adapting to competitive environments and encourage organizational learning. These four control systems, according to Simons, will provide managers with the basic levers for pursuing strategic objectives.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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5,135円
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Strategic Leadership Theory and Research on Executives, Top Management Teams, and Boards【電子書籍】[ Bert Cannella ]
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<p>This book integrates and assesses the vast and rapidly growing literature on strategic leadership, which is the study of top executives and their effects on organizations. The authors synthesize what is known about strategic leadership and indicate new research directions. The book is meant primarily for scholars who strive to assess and understand the phenomena of strategic leadership. It offers a considerable foundation on which professionals involved in executive search, compensation, appraisal and staffing, as well as board members who evaluate executive performance and potential, might build their tools and perspectives.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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6,838円
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StrategyMan vs. the Anti-Strategy Squad Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan【電子書籍】[ Rich Horwath ]
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<p>**BEST STRATEGY BOOK OF 2018: AXIOM BUSINESS BOOK AWARDS<br /> From the <em>New York Times</em> bestselling author on strategy</p> <p>All over the world, strategies are dying. Thousands of businesses face bankruptcy. People’s jobs are at stake. But what is the nefarious force killing them off? And who can save them?**</p> <p>Technobodyーmaker of wearable technologiesーis under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody will not fail without a fight. Led by its fearless managers and three superheroesーStrategyMan, Innovatara, and Purposeidonーit will summon all of its strategic thinking powers to wage one final war against bad strategy and save its plan.</p> <p>New research shows that the No. 1 most important leadership capability for executives is strategic thinking. Yet, only 3 out of every 10 people are strategic. With the leading cause of business failure being bad strategy, it's critical that you and your team are equipped with the knowledge, skills, and tools to think strategically. In <em>StrategyMan vs. the Anti-Strategy Squad</em>, you'll learn how to:</p> <p>- Develop a common language for strategy</p> <p>- Create a shared understanding of strategy</p> <p>- Design a practical toolkit for strategy</p> <p>- Think strategically on a daily basis</p> <p>- Infuse innovation into your strategies</p> <p>- Facilitate strategy conversations</p> <p>- Lead strategic meetings</p> <p>- Set clear strategic direction</p> <p>- Profitably grow your business</p> <p>- Create competitive advantage</p> <p>In today's ultracompetitive market, it's be strategic . . . or be gone.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,584円
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Chief Of Staff The Strategic Partner Who Will Revolutionize Your Organization【電子書籍】[ Tyler Parris ]
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<p>How would you know if a chief of staff can benefit you or your organization? If you already have one, how can you thoughtfully evolve the role over time? To answer these and other questions, author and former corporate chief of staff Tyler Parris studied the role in depth and conducted scores of interviews with other chiefs of staff and with C-suite and HR executives globally and in different industries. <em>Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization</em> presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider:</p> <ul> <li>Organization dynamics</li> <li>Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations)</li> <li>Deliverables that chiefs of staff most commonly manage for leaders</li> </ul> <p>He also explores the history and current context for the role, provides guidelines for how to find and hire the right candidate, suggests ways to make the most of the first 90?100 days, and offers advice on how to develop the role over time.</p> <p>As several of the CEOs Parris interviewed point out, even if you never hire a chief of staff, the thought process that goes into considering the possibility can be a useful exercise in finding strengths and gaps in your current team or approachーand can help you lead more effectively.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,784円
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Strategic Entrepreneurship Perspectives on Dynamics, Theories, and Practices【電子書籍】
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<p>The result of the application of strategic management philosophy to the nexus of entrepreneurship, innovation, and economy, strategic entrepreneurship fosters sustainable development and competitiveness. This volume provides an introduction to the theories of strategic entrepreneurship and accounts of their real-world applications in the entrepreneurial sector. The book is divided into three parts. Chapters in Part I discuss strategic entrepreneurship dynamics and mechanisms. Chapters in Part II focus on strategic entrepreneurship concepts and theories. Chapters in Part III provide global examples of strategic entrepreneurship practices in action. Presenting a view of strategic entrepreneurship across diverse sectors and industries, this edited volume will be attractive to researchers and students interested in management, entrepreneurship, economics, public administration, and public policy, as well as corporate strategists, managers, and policymakers looking to integrate the principles of strategic entrepreneurship.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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20,662円
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Strategic Marketing and Innovation for Indian MSMEs【電子書籍】[ R. Srinivasan ]
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<p>This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages.</p> <p>Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation.</p> <p>This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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6,076円
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Military Strategic Leadership Principles to Shape the Future: Vision, Character, Competence, Examining Qualities Fundamental to Leadership from the Perspective of Business, Sports, Politics, Religion【電子書籍】[ Progressive Management ]
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<p>This excellent report has been professionally converted for accurate flowing-text e-book format reproduction. Successful leadership is not about being tough or soft, but about certain essential leadership principles that every leader must learn, acquire, and develop to become an effective leader. Leaders are made, not born, yet few people make the necessary sacrifices of hard work and commitment to become a successful leader. This paper examines strategic leadership principals, along with qualities fundamental to them, from the perspective of business, sports, politics, religion, and the military. Furthermore, this paper argues the three essential principals of strategic leadership: vision, character, and competency. Vision determines the direction of any organization. Character inspires confidence in the leader and in those he leads. Competency is the ability to say it and do it in such a way that others want to follow. The challenge of effective leadership is to get the best out of one's subordinates. Vision, character, and competence are the three strategic leadership principles necessary to achieve the mission and shape the future of any organization.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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128円
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Engaging Employees through Strategic Communication Skills, Strategies, and Tactics【電子書籍】[ Mark Dollins ]
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<p><em>Engaging Employees through Strategic Communication</em> provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management.</p> <p>Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategyーparticularly as they relate to driving changeーMark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews.</p> <p>The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns.</p> <p>Please visit www.engage-employees.com to learn more about the book and its applications.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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8,400円
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Market-Led Strategic Change Transforming the process of going to market【電子書籍】[ Nigel F. Piercy ]
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<p><em>Market-Led Strategic Change</em>, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.</p> <p>This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.</p> <p>If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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12,601円
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Fad-Free Strategy Rigorous Methods to Help Executives Make Strategic Choices Confidently【電子書籍】[ Daniel Deneffe ]
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<p><em>Fad-Free Strategy</em> provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses.</p> <p>Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about?</p> <p>This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. <em>Fad Free Strategy</em> will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today’s hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book’s core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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7,269円
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Common Pool Resources Strategic Behavior, Inefficiencies, and Incomplete Information【電子書籍】[ Ana Espinola-Arredondo ]
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<p>Common Pool Resources include, for instance, fishing grounds, irrigation systems, forests and the atmosphere. Now more than ever, how we responsibly share and use those goods is a vital issue. This textbook introduces students of economics, business and policy studies to the key issues in the field. It uses a game-theory approach to help readers understand the mathematical representation of how to find equilibrium behavior in CPRs, how to identify the socially optimal appropriation, and how to measure the inefficiencies that arise. Algebra and calculus steps are clearly explained, so students can more easily reproduce the analysis and apply it in their own research. Finally, the book also summarizes experimental studies that tested theoretical results in controlled environments, introducing readers to a literature that has expanded over the last decades, and provides references for further reading.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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5,427円
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Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business【電子書籍】[ Sun Tzu ]
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<p>The Art of War is a Chinese military treatise that was written during the 6th century BC by Sun Tzu. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it has long been praised as the definitive work on military strategies and tactics of its time. The Art of War is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He taught that strategy was not planning in the sense of working through a to-do list, but rather that it requires quick and appropriate responses to changing conditions.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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100円
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Strategic Business Development for Information Centres and Libraries【電子書籍】[ Margareta Nelke ]
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<p>This book is aimed at guiding managers towards systematic approaches to improve and facilitate necessary strategic business development and planning. Conditions in the workplace for the Library and Information Services (LIS) are rapidly changing: many organizations are experiencing budget restrictions as well as stakeholders questioning the value of the services. Strategic Business Development for Information Centres and Libraries offers methods and tools for LIS departments to ensure value and benefits are delivered to the parent organization. It argues that LIS must be prepared to change according to the parent organization's needs, to develop strategies for important activities and to seek alliances among key stakeholders. It also offers information on the best practice from five top-performing international LIS units.</p> <ul> <li>Focuses on business development and planning on a strategic level</li> <li>Includes chapter tools that can be immediately applied by the reader</li> <li>Interviews with five practicing mangers</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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7,909円
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies NEW STRATEGIC SELLING REVISED [ Robert B. Miller ]
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NEW STRATEGIC SELLING REVISED Robert B. Miller Stephen E. Heiman Tad Tuleja BUSINESS PLUS2005 Paperback Revised and Upd English ISBN:9780446695190 洋書 Business & SelfーCulture(ビジネス) Business & Economics
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3,484円
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Managing People in Sport Organizations A Strategic Human Resource Management Perspective【電子書籍】[ Tracy Taylor ]
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<p><em>Managing People in Sport Organizations</em> provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including:</p> <ul> <li></li> <li>recruitment</li> <li></li> <li>training and development</li> <li></li> <li>performance management and appraisal</li> <li></li> <li>motivation and reward</li> <li></li> <li>organizational culture</li> <li></li> <li>employee relations</li> <li></li> <li>diversity</li> <li></li> <li>managing change</li> </ul> <p>This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore <em>Managing People in Sport Organizations</em> is essential reading for any sport management student or any HR professional working in sport.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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15,670円
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Strategic Modelling and Business Dynamics A feedback systems approach【電子書籍】[ John D. W. Morecroft ]
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<p><strong>Insightful modelling of dynamic systems for better business strategy</strong></p> <p>The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance.</p> <p><em>Strategic Modelling and Business Dynamics</em> is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life.</p> <p>This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that:</p> <ul> <li>Introduce the system dynamics approach of modelling strategic problems in business and society</li> <li>Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software</li> <li>Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling</li> </ul> <p>The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry.</p> <p>"Much more than an introduction, John Morecroft’s <em>Strategic</em> <em>Modelling</em> <em>and</em> <em>Business</em> <em>Dynamics</em> uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems."</p> <p><strong>John</strong> <strong>Sterman,</strong> <strong>Jay</strong> <strong>W.</strong> <strong>Forrester</strong> <strong>Professor</strong> <strong>of</strong> <strong>Management,</strong> <strong>MIT</strong> <strong>Sloan</strong> <strong>School</strong> <strong>of</strong> <strong>Management</strong></p> <p>"Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us."</p> <p><strong>Stewart Robinson,</strong> <strong>Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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11,886円
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Developments in Strategic and Public Management Studies in the US and Europe【電子書籍】[ Paul Joyce ]
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<p>Through contemporary case studies of strategic management at work in the US and Europe, this collection shows that it can no longer be seen as a discipline for long term decisions but has become a central feature of the public sector. Individual chapters offer insights into strategic management capabilities at the national and sub-national level.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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12,154円
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Cities and Sustainability Issues and Strategic Pathways【電子書籍】
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<p>The book addresses the sustainability of cities in the context of sustainability science and its application to the city boundary. In doing so it investigates all the components of a city on the basis of sustainability criteria. To achieve sustainability it is essential to adopt an integrated strategy that reflects all sectors within the city boundary and also address the four key normative concepts: the right to develop for all sections, social inclusion, convergence in living standards and shared responsibility and opportunities among sectors and sections. In this book, the individual chapters examine the nodes of sustainability of a city and thus essentially present a large canvas wherein all sustainability-relevant issues are interwoven. This integrative approach is at the heart of the book and offers an extensive, innovative framework for future research on cities and sustainability alike. The book also includes selected case studies that add to the reading and comprehension valueof the concepts presented, ensuring a blend of theory and practical case studies to help readers better comprehend the principle of sustainability and its application.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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12,154円
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Strategic Management Accounting: A Practical Guidebook with Case Studies STRATEGIC MGMT ACCOUNTING 2018 (Management for Professionals) [ Wing Sun Li ]
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STRATEGIC MGMT ACCOUNTING 2018 Management for Professionals Wing Sun Li SPRINGER NATURE2017 Hardcover 2018 English ISBN:9789811057281 洋書 Business & SelfーCulture(ビジネス) Business & Economics
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27,280円
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The HR Business Partner Handbook A Practical Guide to Being Your Organization’s Strategic People Expert【電子書籍】[ Glenn Templeman ]
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<p><strong>How do I balance delivery of the HR strategy with the needs of the business? How can I solve key people issues while also becoming a true strategic HR business partner? This book has the answers.</strong></p> <p>Packed with expert advice, <em><strong>The HR Business Partner Handbook</strong></em> explains how HR Business Partners can be both the go-to people expert needed by employees and the trusted strategic ally needed by the business. This book covers how to develop an authoritative knowledge of HR practice as well as deep understanding of what the organization does and its business goals. It includes guidance on all the people fundamentals needed as well as the importance of empathy, humility and how to demonstrate leadership on moral and ethical issues. It also covers how to adapt advice and activity for different stakeholders.</p> <p>This book explains how to identify the root of an HR issue and not just treat the symptoms and most importantly, how to develop solutions that work for an organization and its people. There is practical guidance on how to develop a strategic mindset, learn what to start doing and what to stop. It also features an assessment of the common pitfalls and intra-profession challenges and how HR business partners should seek to approach them. Written by an HR Business Partner, for HR Business Partners, this is an indispensable guide for everyone wanting to excel in this role and drive improvement in an organization, its leaders and HR. Finally, a 'how-to' guide for HR business partners at every stage of their career!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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6,316円
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)【電子書籍】[ Harvard Business Review ]
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<p><strong>Stop pushing productsーand start cultivating relationships with the right customers.</strong></p> <p>If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the <strong>Harvard Business Review</strong> archive and selected the most important ones to help you reinvent your marketing by putting itーand your customersーat the center of your business.</p> <p>Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:</p> <ul> <li>Figure out what business you’re <em>really</em> in</li> <li>Create products that perform the jobs people need to get done</li> <li>Get a bird’s-eye view of your brand’s strengths and weaknesses</li> <li>Tap a market that’s larger than China and India combined</li> <li>Deliver superior value to your B2B customers</li> <li>End the war between sales and marketing</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3,225円
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Alliances in Asia and Europe The Evolving Indo-Pacific Strategic Context and Inter-Regional Alignments【電子書籍】
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<p>This book explores the transformation of the American-led alliances, as well as of US allies’ responses to potential American disengagement from regional security amid the rising Russian and Chinese threats.</p> <p>The post-Cold War international order has led to three challenges for the West. The first challenge was the ending of the Cold War, which had served as the fundamental rationale of the US-centred alliance systems in both Europe and Asia. The second challenge was that while the fear of US disengagement in the post-Cold War era was initially about its political willingness, the relative decline of the US has gradually turned the question into that of capability. And the third challenge is that for the first time since very long, a war in which one of the great (nuclear) powers is involved takes place on European territory. In Europe, the immediate consequence of the war has been a strengthening of NATO. In Asia and the Indo-Pacific, regional reactions to the war have been much more muted, for the division between “friends and foes” remains less clear-cut than in Europe. The chapters in this volume bridge the dynamics in the European and Asian theatres and provide a comparative framework for examining security alignments amid the shifting strategic context of the Indo-Pacific.</p> <p>With 4 new chapters and a revised Introduction, this book will be of great interest to students and researchers of Politics and International Relations, Asian and European studies. The other chapters were originally published in <em>Asian Affairs.</em></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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10,823円
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Strategic Writing for UX Drive Engagement, Conversion, and Retention with Every Word【電子書籍】[ Torrey Podmajersky ]
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<p>When you depend on users to perform specific actionsーlike buying tickets, playing a game, or riding public transitーwell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.</p> <p>UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.</p> <ul> <li>Learn how UX content works with the software development lifecycle</li> <li>Use a framework to align the UX content with product principles</li> <li>Explore content-first design to root UX text in conversation</li> <li>Learn how UX text patterns work with different voices</li> <li>Produce text that’s purposeful, concise, conversational, and clear</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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3,080円
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Ambidextrous Strategy Antecedents, Strategic Choices, and Performance【電子書籍】[ Agnieszka Zakrzewska-Bielawska ]
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<p>Strategies of enterprises evolve with the development of strategic management theory and new concepts, models, and outlooks that emerge with it. The concept of ambidexterity is a relatively new approach to business development strategies, which involves simultaneous exploration and exploitation activities to ensure the success of the company and a relatively sustainable competitive advantage. This begs the question as to whether the ambidextrous strategy is the right choice for all enterprises, and if not, what determines its choice.</p> <p>This book identifies and systematizes antecedents for choosing ambidextrous strategy, including factors related to the uncertainty of the environment, its dynamics, complexity, and unpredictability, intra-organizational factors, those related to resources, organizational structure, and behavioral context, as well as those related to strategic leadership. It examines the outcomes of implementing ambidexterity from the perspective of financial and market performance and assesses the choices of companies operating in Poland from the perspective of the impact that particular antecedents had and the outcomes achieved, providing knowledge and guidance on the circumstances in which choosing the ambidextrous strategy brings the best results.</p> <p>The book presents the research findings to date, the cognitive gaps that still exist, and the directions for further research. It is intended for scientific circles, doctoral and management students and a wide range of managers, who have to make difficult strategic choices aimed, on the one hand, at increasing the efficiency of the company and, on the other, at seeking new paths of growth.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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10,338円
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Managerial Economics A Strategic Approach【電子書籍】[ Robert Waschik ]
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<p>Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.</p> <p>The text is separated into four sections:</p> <ul> <li>basic microeconomic theory of the firm and the basic tools of game theory</li> <li>problems related to the strategic interaction between firms, including price and quantity competition and product differentiation</li> <li>issues arising from strategic interactions within the firm, including vertical and horizontal integration, training and motivating workers, and labour unions</li> <li>marketing economics including information problems, advertising, durable goods and the product life cycle.</li> </ul> <p>This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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15,670円
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The Definitive Guide to Strategic Content Marketing Perspectives, Issues, Challenges and Solutions【電子書籍】[ Lazar Dzamic ]
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<p><strong>Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.</strong></p> <p>Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done.</p> <p><em><strong>The Definitive Guide to Strategic Content Marketing</strong></em> brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject.</p> <p>Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives.</p> <p>With a foreword written by <strong>Tom Goodwin</strong> (author of <em><strong>Digital Darwinism</strong></em> and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as <strong>GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard</strong>, plus agencies including <strong>Oglivy Group UK, Havas, Zenith, Vizeum, Accenture</strong>, this book is a truly unique resource.</p> <p>Insight and contributions from A-list industry professionals and influencers, include: <strong>Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson</strong> and <strong>Douglas Rushkoff.</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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4,805円
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The Decision Book: Fifty Models for Strategic Thinking (Fully Revised Edition)【電子書籍】[ Mikael Krogerus ]
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<p><strong>An updated edition of the international bestseller that distills into a single volume the fifty best decision-making models.</strong></p> <p>Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want?</p> <p>This updated edition of the international bestseller distills into a single volume the fifty best decision-making models used in MBA courses, and elsewhere, that will help you tackle these important questions. In minutes you can become conversant with:</p> <p><em>The Long Tail ? The Maslow Pyramids ? SWOT Analysis ? The Rubber Band Model ? The Prisoner's Dilemma ? Cognitive Dissonance ? The Eisenhower Matrix ? Conflict Resolution ? Flow ? The Personal Potential Trap ? and many more.</em></p> <p>Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone's business idea, or get to know yourself better, this unique guideーbursting with useful visual toolsーwill help you simplify any problem and make the best decision.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,320円
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Strategic Supply Chain Management【電子書籍】[ Carlos Cord?n ]
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<p>The supply chain is at the heart of every successful business organization's decision-making process. This textbook explains how to create a winning supply chain management strategy by spotlighting how senior executives in European and US companies have turned their supply chains into strategic weapons designed to convert threats, risks and outside pressures into competitive advantages.</p> <p><em>Strategic Supply Chain Management</em> contains twenty real-world cases, all of which have been field researched by a top author team and tested out in the classroom. Each case adopts an executive leadership perspective to illuminate the real dilemmas faced by managers. The authors draw on their extensive classroom and industry experience to ensure that the writing style is geared towards an executive education readership.</p> <p>This elite case package will provide a complete teaching resource and authentic learning experience for MBA and executive education classes in Supply Chain Management throughout the world.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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14,862円
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The Pursuit of Sustainable Leadership Becoming a Successful Strategic Leader through Principles, Perspectives and Professional Development【電子書籍】[ David L. Rainey ]
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<p>The Pursuit of Sustainable Leadership: Sustainable Leadership (SL) encompasses the broad roles and responsibilities of leaders that cut across the whole organization and the entire extended enterprise from horizon to horizon. The underpinnings of SL require strategic leaders and professionals to play leading roles in dealing with critical issues affecting business and people. This including resolving the related problems and challenges and participating in the development and deployment of sustainable solutions based on the full spectrum of needs and expectations of society, market spaces, and business environment. SL necessitates openness, inclusiveness, innovativeness, and fair mindedness. It requires strategic leaders to create an extraordinary vision and to fulfill their missions to develop, support, and promote the extended enterprises and the market spaces served by their businesses. Sustainable strategic leaders ensure that their organizations and enterprises are fully capable and responsive to external dimensions and market spaces and have the potential to be successful. They serve and support markets, customers, and stakeholders and provide them with solutions and successful outcomes. In addition, strategic leaders fulfill their broad responsibilities to society through positive actions to improve the social and economic fabric of the human world and to mitigate the negative impacts across all of the social, economic, and environmental aspects. The Pursuit of Sustainable Leadership (PSL) involves the ongoing learning and development of business leaders and students to become true strategic leaders who have the proper principles, philosophies, values, capabilities and perspectives for achieving sustainable success. True leaders are dedicated to their endeavors and never stop making transitions and transformations to higher levels of sophistication. The PSL is based on a learning the foundations of leadership, having the right principles, developing personal philosophies, using broad perspectives, adapting openness and honesty, engaging in continuous learning, embracing lifelong personal and professional development, and being a sustainable leader. The key to success involves acquiring new knowledge, seeking profound experiences, expanding one’s understanding of realities and possibilities, and developing positive mindset through demanding roles and responsibilities, interactive engagements and profound learning.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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10,986円
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Strategic Management in the Public Sector【電子書籍】[ Paul Joyce ]
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<p>Strategic management is widely seen as essential to the public services, leading to better performance and better outcomes for the public. In fact, the private sector idea of strategic management has become so powerful in the public sector that politicians and policy makers have begun to talk about the importance of the modern state being strategic ? and we may be witnessing the emergence of the Strategic State.</p> <p>Strategic Management for the Public Sector draws on experience and research from a range of countries and provides a theoretical understanding of strategic management that is grounded in the public sector. Drawing on the latest theory and research this text provides a fresh look at foresight, analysis, strategic choice, implementation and evaluation. This book also offers original and detailed case studies based on up to date evidence from different public sector settings, helping the reader to build on their understanding of theories and concepts presented earlier in the book.</p> <p>Strategic Management for the Public Sector has been written specially for managers and students taking postgraduate courses such as MBAs and MPAs. It will also appeal to individual managers and civil servants in the public sector looking for an accessible book to read as part of their own independent personal development.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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14,539円
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