THE 電子書籍 [BUSINESS ＆ SELF-CULTURE]
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 The Culture Map Breaking Through the Invisible Boundaries of Global Business【電子書籍】[ Erin Meyer ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞An international business expert helps you understand and navigate cultural differences in this "brilliant guide to what all business leaders need to know right now" (Marshall Goldsmith, author of the ＜em＞New York Times＜/em＞ and global bestseller ＜em＞What Got You Here Won't Get You There＜/em＞)＜/strong＞＜/p＞ ＜p＞When it comes to communication styles, Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.＜/p＞ ＜p＞In ＜em＞The Culture Map＜/em＞, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,064円 |
 「引爆點」全攻略：《引爆趨勢》＋《暗黒引爆點》雙書組合 The Tipping Point / Revenge of the Tipping Point【電子書籍】[ 麥爾坎．葛拉威爾(Malcolm Gladwell) ] 楽天Kobo電子書籍ストア | ＜p＞★?聯《紐約時報》暢銷榜425週＜/p＞ ＜p＞★英國《泰晤士報》評選10年來最好的100本書＜/p＞ ＜p＞★迄今穩踞亞馬遜行銷類Top 10＜/p＞ ＜p＞※《引爆趨勢：小改變如何引發大流行（全球暢銷25週年慶功版）》＜/p＞ ＜p＞如何讓商品像病毒般傳播？＜/p＞ ＜p＞一堂傳承25年不墜的大師級行銷課，＜/p＞ ＜p＞完整解構風潮興起的背後關鍵。＜/p＞ ＜p＞21世紀的彼得．杜拉克 ?《時代》百大影響力人物＜/p＞ ＜p＞ーー麥爾坎．葛拉威爾ーー＜/p＞ ＜p＞解讀流行趨勢的成名經典！＜/p＞ ＜p＞看似無從解釋的流行現象，其實有跡可循。＜/p＞ ＜p＞只要用對方法?起槓桿，?也可以創造風潮！＜/p＞ ＜p＞事物一旦達到「引爆點」，就會在瞬間突破門檻、?生劇烈變化。＜/p＞ ＜p＞「流行」是怎麼?生的？＜/p＞ ＜p＞為何有些風潮能?異軍突起，有些則否？＜/p＞ ＜p＞沒沒無名的小?家為什麼突然竄升為暢銷作家？＜/p＞ ＜p＞紐約市90年代中期的犯罪率為什麼突然滑落？＜/p＞ ＜p＞青少年吸?的風潮為什麼一發不可收拾？＜/p＞ ＜p＞「流行」一詞所代表的似乎是善變與盲目，但葛拉威爾敢於挑戰混沌不明，將「流行」抽絲?繭，使原本看似無從解釋的流行現象，變得有跡可循。＜/p＞ ＜p＞在本書中，葛拉威爾觀察重大的社會變遷，分析時尚、教育、犯罪、企業管理、自殺、吸煙、美國獨立革命的?史，找出這些變化來得又快又急的原因。他指出，一個觀念、行為、訊息或?品的傳播擴散，其實就像病毒一樣，在達到「引爆點」的瞬間，就會蔓延開來，甚至逆轉形勢。＜/p＞ ＜p＞一位病人可以掀起一場流行性感冒；少數人逃票或塗鴨，可以引爆犯罪風潮；一位滿意的客人可以經由口耳相傳後，讓一家新餐館高朋滿座。現代許多社會問題的本質就像人類史上各種瘟疫一樣，隨時可能因為微小變數而?轉情況；要解決這些問題，關鍵就在於找出這個逆轉點。＜/p＞ ＜p＞只要掌握引爆趨勢的三大原則──「少數原則」、「定著因素」、「環境力量」，?個人都可以創造或發動一場社會流行運動，也可以引導集體行為向上提升！最重要的是，本書潛藏一個希望無窮的觀念──一旦掌握引爆點，加上位置恰當的槓桿，任何人都可以影響地球上的任何角落。＜/p＞ ＜p＞※《暗黒引爆點：小事件如何燎原成大災難？》＜/p＞ ＜p＞一起青少年自殺事件為何引發模?效應？＜/p＞ ＜p＞兩名搶匪如何讓搶案蔓延成全州現象？＜/p＞ ＜p＞一家製藥公司何以能造成全國性的藥物成?？＜/p＞ ＜p＞在引爆點的槓桿效果被放大的時代，＜/p＞ ＜p＞我們更要洞悉社會流行現象的陰暗面。＜/p＞ ＜p＞──────傳奇再現──────＜/p＞ ＜p＞繼《引爆趨勢》締造書市奇蹟、＜/p＞ ＜p＞引爆點一詞成為流行語，＜/p＞ ＜p＞葛拉威爾超越自我，＜/p＞ ＜p＞再度掀起全球關注與討論的嶄新論點。＜/p＞ ＜p＞亞馬遜書店評選年度最佳書籍＜/p＞ ＜p＞未上市即被《時代》、《出版者周刊》、《芝加哥論壇報》、＜/p＞ ＜p＞《歐普拉日報》、《美聯社》等?多媒體評選為最受矚目書籍；＜/p＞ ＜p＞甫上市旋即攻占並?聯《紐約時報》、亞馬遜總榜等各大暢銷榜。＜/p＞ ＜p＞? 尤其在道徳和文化議題上，＜/p＞ ＜p＞政治立場無法決定問題走向，流行文化才能引爆改變 ?＜/p＞ ＜p＞美國迷?影集《大屠殺》（Holocaust）為沒人知道怎麼談論的納粹大規模暴行，正式定名為「大屠殺」（holocaust），更感染西徳在起訴前戰犯時效即將到期前，廢除了追訴時效；《威爾與格蕾絲》是首部潛移默化大?把同性戀視為一般人的影集，更成為?轉同婚劣勢的背景助力。這就是?故事者的本事；他們可以改變「大背景故事」，而這正是社會流行的關鍵因素之一。＜/p＞ ＜p＞?《時代》雜誌百大影響力人物．25年洗?的全新洞見 ?＜/p＞ ＜p＞《引爆趨勢》25年前横空出世，寫下盤踞《紐約時報》暢銷榜425週的傳奇紀?。自此，葛拉威爾持續自我辯論，引爆點是否尚有其他可能性，本書就是他?出來的答案卷。＜/p＞ ＜p＞有別於《引爆趨勢》提出的「少數原則」、「定著因素」、「環境力量」，聚焦於促成正向改變；本書更貼近當代社會情勢，進一?探討「大背景故事」、「群體比例」、「超級傳播者」＜/p＞ ＜p＞如何成為社會流行病盛行的催化劑。＜/p＞ ＜p＞引爆點如今集中在比「少數原則」更少數的「超級傳播者」；選舉、法律或民意固然有其作用，卻無法像「大背景故事」觸及問題核心；跨越神奇的三分之一「群體比例」，共識就會被撼動。只要掌握流行病的規則，我們就能看穿引爆點會出現在什麼時候、什麼地方、由誰驅動。＜/p＞ ＜p＞?大背景故事 ?個社群都有自己的故事，而它們都具傳染性＜/p＞ ＜p＞．為什麼白楊林鎮的青少年自殺事件有如骨牌效應？＜/p＞ ＜p＞．為什麼洛杉磯在一九八○至九○年代成為銀行搶案最多的城市？＜/p＞ ＜p＞?座森林最上層的那一片枝葉稱為林冠，而林冠層的大小、密度跟高度，足以影響底部?一個物種的行為與發展，正如?個社群的「大背景故事」對其底下成員的作用。例如，我們如果想知道某個社群是否準備好以不同方式看待同性婚姻，光專注在選舉結果、法律裁決或民意調?是不?的，我們必須觀察大背景故事是否正在改變。＜/p＞ ＜p＞?群體比例 「神奇的三分之一」足以造成一個群體的質變＜/p＞ ＜p＞．為什麼社區的黒人住?超過三分之一就會造成白人大遷徙？＜/p＞ ＜p＞．為什麼哈佛大學特別重視橄欖球運動？＜/p＞ ＜p＞當一個群體的邊?人比例達到三分之一，多數人的共識就會被瓦解。以一個九人的董事會而言，唯有當女性董事達到三人以上，?們才不再被視為女性樣版，而可以成為自己。吊詭的是，改變不是循序漸進發生，我們並不知道只要再加上一兩人就能觸發引爆點，導致我們可能離目標愈來愈近，卻以為自己仍在節節敗退。＜/p＞ ＜p＞?超級傳播者 社會流行病的傳播力源自少數特例＜/p＞ ＜p＞．我們對新冠疫情的傳播假設?裡出了錯？＜/p＞ ＜p＞．普渡製藥公司何以能造成全國性的藥物成?？＜/p＞ ＜p＞以新冠疫情來?，某些人呼出的病毒微粒要比其他人高達數十倍，一個人就足以造成30萬人感染；而對社會流行病而言，一家製藥公司只要派遣業務密集拜訪少數幾位特定醫生，就能推動一場?噬數十萬人性命的全國性藥物成?。如今，只需比「少數原則」更少數的「超級傳播者」就能燎原起一場大規模的災難。＜/p＞ ＜p＞? 引爆點創造了一種不可抗拒的誘惑，＜/p＞ ＜p＞驅使人們干預世界的運行 ?＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,241円 |
 FBI談判協商術（全球暢銷經典改版） 生活是一連串的談判，跟著首席談判專家創造雙贏協商 Never Split the Difference Negotiating as if your life depended on it【電子書籍】[ 克里斯・佛斯（Chris Voss） ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞★簡單有效打破?生活中所有談判僵局＜/strong＞＜/p＞ ＜p＞＜strong＞★做以下這些事之前：向老?爭取加薪、與房東協商租金、＜/strong＞＜/p＞ ＜p＞＜strong＞和信貸專員討論利率、買車買房爭取折扣、＜/strong＞＜/p＞ ＜p＞＜strong＞哄不願上床的九?小朋友乖乖睡覺……＜/strong＞＜/p＞ ＜p＞＜strong＞一定要先看過本書，它將為?帶來數百倍以上的回報。＜/strong＞＜/p＞ ＜p＞＜strong＞★熱銷全球，萬千讀者親身實證有效的談判技巧＜/strong＞＜/p＞ ＜p＞＜strong＞★Amazon、華爾街日報暢銷書＜/strong＞＜/p＞ ＜p＞＜strong＞逆轉局勢、改變人生的談判術──從工作薪事到日常家務事都適用。＜/strong＞＜/p＞ ＜p＞傳統的談判策略，為什麼總是臨陣失靈？因為人類是不理性的動物。談判沒有「公平」這回事；妥協是最糟的談判──這些違反人類直覺的策略，並不是在學院課堂裡討論出來的，而是FBI用來與世界各地的?匪、犯罪?子打交道，務求人質全身而退的寶貴實戰經驗。而這些策略，在日常的工作場合、家中也都適用。＜/p＞ ＜p＞本書作者克里斯?佛斯（Chris Voss）為身經百戰的人質談判專家，也是全球頂尖商學院得獎教師，他原先在密蘇里州堪薩斯城不平靜的街頭擔任巡警，後來一路爬昇成為FBI首席國際?架談判專家，FBI可以隨時布署一萬名探員，但只有一人能擔任國際?架事件首席談判專家，而佛斯就曾多年擔任此重要職位。在《FBI談判協商術》一書中，佛斯將帶領?進入高風險談判的世界，並進入FBI的談判思維，他們是如何運用這些協商技巧，打贏?一場?不能輸的仗，拯救生命，並避免災難性事件發生。＜/p＞ ＜p＞在這本實用指南中分享了九個基本原則，乍看違反人性直覺，卻簡單有效，光是改變?話的語氣、調整向對方提出的問題類型，就能令局勢翻轉，人生再也沒有談不成的事。這些談判技巧通過各式情境考驗，無數人士實證有效。既有刺激的FBI?案故事，場景有海地的黒?街頭，也有紐約布魯克林險些釀成悲劇的銀行搶案；也有企業客?如何運用相關談判技巧讓利潤増加數百萬美元，MBA學生替自己爭取到更理想的工作，甚至為人父母者也靠著佛斯的方法?定孩子。無論?是家庭主婦，或是跨國企業執行長，只要需要溝通的地方，就需要談判的技巧。＜/p＞ ＜p＞佛斯曾經?並參與完善和徹底改變聯邦調?局談判過程，現在他可以?助讀者在自己的生活中做同樣的事情。「?匪其實跟商品交易員沒什麼兩樣，在這兩種情況下，?不是主動出?，就是等著被宰。」生活是一連串的談判：不論是買車、加薪、購屋、重談租金，或是與?一半商量事情，本書將協助?創造成功協商。＜/p＞ ＜p＞＜strong＞各界盛讚＜/strong＞＜/p＞ ＜p＞「這本書太好太讚以致於我想藏起來不告訴任何人。」＜/p＞ ＜p＞「這本書的技巧讓我買車時拿到4000美元的折扣！」＜/p＞ ＜p＞「我向身邊所有人推薦了這本書，還重複購買29次，送給朋友與同事。」──Amazon讀者評論＜/p＞ ＜p＞令人耳目一新，故事精彩，還提供各種隨時能派上用場的建議，不僅適用於高風險談判，也適合處理工作與家中?到的日常衝突。──亞當?格蘭特（Adam Grant），華頓商學院（Wharton）教授，《紐約時報》（New York Times）暢銷書《創意》（Originals）與《給予》（Give and Take）作者＜/p＞ ＜p＞本書在不犧牲談判力道的前提下，強調情商在人際交?中的重要性。作者先前擔任人質談判人員，從事沒有失敗餘地的高風險談判工作，他的經驗讀來精彩萬分，但同時也十分實用，讓讀者不再有談不成的事。──丹尼爾?品克（Daniel H. Pink），《未來在等待的銷售人才》（To Sell Is Human）與《動機，單純的力量》（Drive）作者＜/p＞ ＜p＞前FBI人質談判專家克里斯?佛斯（Chris Voss）是高風險談判的第一把交椅，他的技巧也能讓我們的事業和個人生活更順利。──喬．納瓦羅（Joe Navarro），FBI退休特別探員，全球暢銷書《FBI教?讀心術》（What Every Body is Saying）作者＜/p＞ ＜p＞?的事業──基本上人生?一個面向──都要看?在關鍵對話中的表現。本書提供的工具將助?一臂之力……這本書是我公司?位同仁的必讀，我?一天都在運用書中提到的方法，希望大家都能一起來。──傑森?麥?錫（Jason McCarthy），GORUCK執行長＜/p＞ ＜p＞學了克里斯．佛斯的談判技巧，就能?救人性命也消災解厄。ーー?日郵報（Daily Mail）＜/p＞ ＜p＞滿滿是可以應用在日常談判的洞見。ーー美國金融網站商業?幕（Business Insider）＜/p＞ ＜p＞很罕見有一本書能如此扣人心弦兼具?樂性，同時又實用可行。ーーInc.雜誌＜/p＞ ＜p＞一本讓?捨不得放下的商業好書ーー財星雜誌（Fortune）＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,357円 |
 教練 : 價?兆元的管理課，賈伯斯、佩吉、皮?不公開教練的高績效團隊心法 Trillion Dollar Coach：The Leadership Playbook of Silicon Valley's Bill Campbell【電子書籍】[ 艾力克．施密特 ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞蘋果、谷歌、YouTube 三巨頭CEO破天荒共同推薦！＜/strong＞＜/p＞ ＜p＞＜strong＞?可能沒聽過比爾．坎貝爾，但從蘋果到谷歌都聽他的。＜/strong＞＜/p＞ ＜p＞＜strong＞他是賈伯斯的商業教練，拯救貝佐斯走出逆境，從零培訓谷歌創?人，＜/strong＞＜/p＞ ＜p＞＜strong＞他教練?谷頂尖團隊的方法與心法原屬業?機密，首次完整解密。＜/strong＞＜/p＞ ＜p＞★版權售出20多國、亞洲已經超過10萬人共讀＜/p＞ ＜p＞★長踞《紐約時報》、《華爾街日報》、亞馬遜書店暢銷榜＜/p＞ ＜p＞從球場到商場，超凡的高績效人士的身後，都有個教練。＜/p＞ ＜p＞即使是身經百戰的戰將，也有連自己都不知道的潛力；＜/p＞ ＜p＞面對沒有標準答案的選項，也需要指引，重新聚焦最重要的事！＜/p＞ ＜p＞從蘋果的庫克、Alphabet的漢尼斯與皮?，到臉書的祖克柏與桑徳伯格，當今許多頂尖創業家、CEO、高階主管心中有疑惑時，他們都去問比爾．坎貝爾。＜/p＞ ＜p＞谷歌執行長皮???「他總會適時協助我看清什麼才是最重要的事。」＜/p＞ ＜p＞YouTube執行長沃西基??「他能助人發揮潛能，促成團隊同心協力。」＜/p＞ ＜p＞?谷創投之父杜爾??「比爾．坎貝爾是我見過最有智慧的人。」＜/p＞ ＜p＞蘋果執行長庫克??「他對蘋果的貢獻難以估算，也無可取代。?個人都可以向我們這個?業最偉大的教練學習。」＜/p＞ ＜p＞優秀的主管，必須先是優秀的教練；＜/p＞ ＜p＞一個人的職位愈高，他的成功就愈取決於能否?助他人成功！＜/p＞ ＜p＞比爾從大學足球教練出身，四十三?才進入?谷。從帶球隊到教企業團隊，比爾都備受敬愛，因為他深諳?個人都希望被尊重、有價?的人性。他的教練之道不曾出現在任何官方文件，他也很少出現在主流媒體上。親密學徒施密特等人?時超過兩年，採訪近百位業?頂尖人士，總結這位傳奇商業教父的管理智慧和領導哲學，闡釋建立信任、打造團隊、促進成長的32個管理?金法則。＜/p＞ ＜p＞．不論個人發展或公司命運，都取決於人際關係的品質＜/p＞ ＜p＞．尋求最好的點子，若以達成共識為目標，只會導致團體迷思與較差決策＜/p＞ ＜p＞．?個人想要被喜愛、不想被背叛，激發正面的人性價?就會帶來正面的商業成果＜/p＞ ＜p＞．經理人的權威，來自部屬、同儕與長官的信任，而非權威式管理＜/p＞ ＜p＞．只指導願意受教的人，不必有教無類，不然?會很累＜/p＞ ＜p＞「教練就是跟???不想聽的話，要?看?不想看的事，最後讓?成就?想成就的關鍵人物」。?個人都可以從這本書學習如何教練自己和周圍的人變得更好。＜/p＞ ＜p＞這個世界面臨?多挑戰，唯有靠團隊才能解決，而團隊都需要教練。在亟需領導力的時代，當今最有權力的CEO、創投家、創業者、高階主管們的共同教練，提供?突圍、成功的祕訣。＜/p＞ ＜p＞「比爾．坎貝爾對蘋果的貢獻難以估算，也無可取代。蘋果與這個世界都受惠於比爾對創新與團隊的熱忱。本書傳達出他熱情洋溢的精神，?個人都可以向我們這個?業最偉大的教練學習。」＜/p＞ ＜p＞──蘋果執行長庫克（Tim Cook）＜/p＞ ＜p＞「和比爾在一起的時間總是能讓我打開?一個視角。他告訴我，我所做的一切事情都很重要，但?到底，真正重要的是如何過好自己的生活，如何對待自己生命中出現的?個人。比爾極力主張社群精神，把?人團結在一起。本書詳細解釋了比爾抱持的精神，我們運用他的原則，替谷歌的領導力訓練打下基礎，讓谷歌所有的領導人未來能持續向比爾學習。」＜/p＞ ＜p＞──谷歌執行長皮?（Sundar Pichai）＜/p＞ ＜p＞「比爾．坎貝爾是我見過最有智慧的智者，深具遠見，關懷他人，有話直?，深深影響著谷歌與無數企業的文化，帶領他們雄霸一方。我想念?，教練。」＜/p＞ ＜p＞──?谷創業之父、凱鵬華盈董事長杜爾（John Doerr）＜/p＞ ＜p＞「?當我必須做出困難的抉擇，就會想起比爾．坎貝爾。比爾會怎麼做？我能有今天，都要感謝他。他是伯樂，協助人們發揮全部的潛能，促成團隊同心協力。比爾在我和許多人心中是最獨特的一個人，本書精采點出了他的精神。」＜/p＞ ＜p＞──YouTube執行長沃西基（Susan Wojcicki）＜/p＞ ＜p＞「比爾性格率真、機智幽默，他樂在競爭，但也堅持勝之有道。任何和他合作過的人，都會明白在事業與生活中，把大我擺第一的優秀團隊會贏的道理。本書讓讀者了解為什麼他的教練之道如此有效。」＜/p＞ ＜p＞──網路女王、Bond Capital合夥人米克（Mary Meeker）＜/p＞ ＜p＞「比爾慷慨分享智慧，享受指導他人的樂趣，但不求任何回報。我很幸運有好幾年的時間，有他當我的教練。日後?當有人請我提供建議，我都會想起比爾，努力模?他提供的典範。」＜/p＞ ＜p＞──臉書營運長桑徳伯格（Sheryl Sandberg）＜/p＞ ＜p＞＜strong＞作者簡介＜/strong＞＜/p＞ ＜p＞＜strong＞艾力克．施密特（Eric Schmidt）＜/strong＞＜/p＞ ＜p＞2001至2011年擔任谷歌執行長。在他的協助下，這家成立不久的?谷公司成長為科技行業的全球領航者。施密特不僅負責建立合作關係和拓展商業人脈等對外事宜，還負責安排政府對話及建立適於高科技企業的領導方式。2011至2015年，施密特擔任谷歌執行董事長。2015至2018年，擔任Alphabet執行董事長。現任Alphabet的技術顧問。與羅森柏格合著有《Google模式》。＜/p＞ ＜p＞＜strong＞強納森．羅森柏格（Jonathan Rosenberg）＜/strong＞＜/p＞ ＜p＞2002年加入谷歌，擔任資深副總裁?掌管?品團隊，負責谷歌消費者、廣告商和合作夥伴的?品設計、研發、升級工作，包括安卓系統、谷歌搜索、Ads、Gmail、Apps和Chrome。他協助建立與提升谷歌的人才招聘制度與行銷流程。現任Alphabet管理團隊顧問。＜/p＞ ＜p＞＜strong＞亞倫．伊格爾（Alan Eagle）＜/strong＞＜/p＞ ＜p＞2007年起擔任谷歌高階溝通總監，並為施密特與羅森柏格的演講撰稿人，目前為谷歌專案主管。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,521円 |
 Freakonomics A Rogue Economist Explores the Hidden Side of Everything【電子書籍】[ Steven D. Levitt ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞The legendary bestseller that made millions look at the world in a radically different way returns in a beautiful 20th anniversary edition featuring a new foreword＜/strong＞＜/p＞ ＜p＞Which is more dangerous: a gun or a swimming pool? Why do drug dealers still live with their moms? What do real estate agents and the KKK have in common?＜/p＞ ＜p＞These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday lifeーfrom cheating and crime to sports and child-rearingーand whose conclusions turn conventional wisdom on its head. ＜em＞Freakonomics＜/em＞ is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.＜/p＞ ＜p＞Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentivesーhow people get what they want, or need, especially when other people want or need the same thing. In ＜em＞Freakonomics＜/em＞, they explore the hidden side of everything. The inner workings of a crack gang. The myths of campaign finance. The telltale marks of a cheating schoolteacher. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, andーif the right questions are askedーis even more intriguing than we think. All it takes is a new way of looking. ＜em＞Freakonomics＜/em＞ establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.＜/p＞ ＜p＞This 20th anniversary edition of the book includes a gorgeous new cover design and a new foreword by Stephen Dubner, reflecting on the unexpected impact ＜em＞Freakonomics＜/em＞ has had on the world over the last two decades, as well as the ＜em＞New York Times Magazine＜/em＞ profile Dubner wrote about Levitt that started it all.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,646円 |
 定位：在?聲喧嘩的市場裡:進駐消費者心靈的最佳方法 Positioning：The Battle for Your Mind【電子書籍】[ 艾爾．頼茲 ] 楽天Kobo電子書籍ストア | ＜p＞行銷大師頼茲&屈特點燃行銷革命第一書＜br /＞ 風靡全球逾四十年、世上最偉大的商業詞彙之一＜br /＞ 美國史上影響銷售最深遠的觀念＜/p＞ ＜p＞〓在溝通過度、資訊氾濫成災的社會，＜br /＞ 唯有成功「定位」，才能讓?品在消費者心中搶灘登陸。＜br /＞ 高明的「定位」通常不是從?品，而是從顧客的心理著手！＜/p＞ ＜p＞〓不管是找小編、運用大數據分析，甚至借助AI人工智慧，＜br /＞ 不管是透過實體通路、網路直播，或者擴展成O2O，＜br /＞ 要透過?故事方式行銷各種實體?品、服務或經營IP，＜br /＞ 必先問「定位」好了?？＜/p＞ ＜p＞在資訊過度氾濫的時代，商品行銷與品牌建立應該透過什麼方式突圍，才能讓自己的?品價?「被看見」？＜/p＞ ＜p＞透過溝通？?也許會這麼?。但打開消費者的心談何容易，本書作者?：「電腦對於人類所輸入的資訊一向來者不拒；心靈則正恰恰相反，對於資訊並非來者不拒。」對於與自己的想法、價?觀或過去經驗不合拍的資訊，人的心會悍然拒?接受訊息。＜/p＞ ＜p＞人們?天花很多的時間溝通想法、觀念，可是得到的效益卻是微乎其微。在排山倒海的資訊中，我們該如何選擇自己需要的，或者是讓別人注意到自己所有的，變成一項艱鉅的任務。本書就要為這個難題提供一帖強效解藥。＜/p＞ ＜p＞◎一個有效又快速的溝通方法：定位＜br /＞ 試想一下，處在這個資訊氾濫的社會裡，消費市場變得人聲沸騰。?若想要推出一個?品、一項服務、一支廣告或是一間公司、一家機構，?該如何和?的目標對象進行溝通，讓他注意到?，並且知道?就是他想要的?？＜/p＞ ＜p＞這時候?需要的是一個有效又快速的溝通方法，也就是本書所提出的劃時代行銷概念：定位。定位能讓?有效地改變?所想要影響的人的心理；換句話?，就是讓?要推銷的?品在對方心中占有一席之地。?甚至不一定要為了迎合消費者而費心地改變?品的本質，只需要找對?的?品位置，就能找到需要它的人；而且更重要的是，定位讓?能?不必大費脣舌，只要傳達出簡潔有力的訊息，就能讓已經吸收過多資訊的消費者一眼就注意到?。＜/p＞ ＜p＞◎進入消費者的心靈才能有效溝通＜br /＞ 在市場中，我們最需要知道的真相就是：消費者?心到底在想什麼？＜br /＞ 由於資訊過多，許多時候消費者會變得視而不聽、聽而不理，因此現在有許多人大談創意，以為要想在擁擠的市場中?穎而出就一定要變出一些新花樣。這種做法很辛苦，也很有風險，因為?的創意未必能被消費者接受。請記得：創意本身是毫無價?的，唯有在正確的定位目標和策略之下，創意才能真正有所貢獻。所以，定位的基本方法並不在於發明新奇的點子，而是要?去掌握消費者的?心世界，並且試圖和?自己的世界相結合。在理解過後，抓準適當的時機和適當的?況，才能達到真正的溝通。＜/p＞ ＜p＞◎定位決定了一切ーー?的?品以及?的未來＜br /＞ 定位決定了?的?品高度及發展方向；＜br /＞ 決定了?在?品行銷管理上的4P策略；＜br /＞ 也決定了?的?品在消費者心中的地位；＜br /＞ 更重要的是，它同時也決定了?個人生涯的成敗。＜br /＞ 本書提出了許多成功和失敗的案例，其中不乏大家耳熟能詳的知名企業，諸如可口可樂、IBM、福斯汽車、舒潔面紙等；從他們的經驗中，?將了解到在各種時機和?況之下，該如何才能成功的定位。除了?品，人也要善用定位理論，在人生座標中，為自己確立成功的方向。＜/p＞ ＜p＞打破傳統，為所有可定位的東西重新定位！＜br /＞ 打開本書，?會看到作者針對不同?品、公司、?業分別提出相應的定位方式；?外也進一?闡釋：天主教會、滑雪勝地、小島，甚至是國家以及?自己，都各自有適用的定位行銷法！善用本書提出的指導方針，就能為形象、品牌、發展性與知名度找到新的出路。正因為?聲喧嘩，精準定位才是二十一世紀最理想的行銷妙法。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,219円 |
 Becoming Trader Joe How I Did Business My Way and Still Beat the Big Guys【電子書籍】[ Joe Coulombe ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Build an iconic shopping experience that your customers loveーand a work environment that your employees love being a part ofーusing this blueprint from Trader Joe’s visionary founder, Joe Coulombe.＜/strong＞＜/p＞ ＜p＞Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.＜/p＞ ＜p＞Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the ＜em＞Fearless Flyer＜/em＞, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts.＜/p＞ ＜p＞In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.＜/p＞ ＜p＞In ＜em＞Becoming Trader Joe＜/em＞, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types:＜/p＞ ＜ul＞ ＜li＞How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation.＜/li＞ ＜li＞How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume.＜/li＞ ＜li＞How questioning all aspects of the way you do business leads to powerful results.＜/li＞ ＜li＞How to build a business around your values and identity.＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,936円 |
 The Plastics Paradox Facts for a Brighter Future【電子書籍】[ Chris DeArmitt ] 楽天Kobo電子書籍ストア | ＜p＞The Plastics Paradox is the first and only book to reveal the truth about plastics and the environment. Based on over 400 scientific articles, it dispels the myths that the public believe today.＜/p＞ ＜p＞We are told that plastics are not green when in fact, they are usually the greenest choice according to lifecycle analysis (LCA)＜/p＞ ＜p＞We are told that plastics create a waste problem when they are proven to dramatically reduce waste, for example replacing 1lb of plastic requires 3-4lb of the replacement material＜/p＞ ＜p＞We are told that plastics take 1000 years to degrade when in fact a plastic bag disintegrates in just one year outdoors＜/p＞ ＜p＞We are led to believe that plastic bags and straws are an issue when in fact they barely register in the statistics＜/p＞ ＜p＞The list goes on...＜/p＞ ＜p＞Everything you believe now is untrue and we are making policies that harm the environment based on bad information. After reading The Plastics Paradox you will be able to make wise choices that help create a brighter future for us and for our children.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,089円 |
 Grey and White Hulls An International Analysis of the Navy-Coastguard Nexus【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞This book undertakes an in-depth examination of the diversity in international approaches to the navy-coastguard nexus. It considers the evolving global maritime security landscape and the emergence and proliferation of maritime law enforcement agenciesーcollectively referred to here as “coastguards”ーperforming peacetime constabulary duties alongside navies. Through a cross-regional study of various countries worldwide, including those in Asia and Europe, this book reveals that there is no one optimal, “one size fits all” organizational structure. Instead, there is a wide array of drivers that influence a nation-state’s maritime security architecture and its organizational approach to managing security at sea, or broadly speaking, securing its national maritime interests.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 20,662円 |
 The Organized Mind Thinking Straight in the Age of Information Overload【電子書籍】[ Daniel J. Levitin ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞＜em＞New York Times＜/em＞ bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.＜/strong＞＜/p＞ ＜p＞The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make moreーand fasterーdecisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up.＜/p＞ ＜p＞But somehow some people become quite accomplished at managing information flow. In ＜em＞The Organized Mind＜/em＞, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excelーand how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time.＜/p＞ ＜p＞With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives. ＜em＞This Is Your Brain on Music＜/em＞ showed how to better play and appreciate music through an understanding of how the brain works. ＜em＞The Organized Mind＜/em＞ shows how to navigate the churning flood of information in the twenty-first century with the same neuroscientific perspective.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 781円 |
 Portfolios of the Poor How the World's Poor Live on $2 a Day【電子書籍】[ Daryl Collins ] 楽天Kobo電子書籍ストア | ＜p＞Nearly forty percent of humanity lives on an average of two dollars a day or less. If you've never had to survive on an income so small, it is hard to imagine. How would you put food on the table, afford a home, and educate your children? How would you handle emergencies and old age? Every day, more than a billion people around the world must answer these questions. ＜em＞Portfolios of the Poor＜/em＞ is the first book to systematically explain how the poor find solutions to their everyday financial problems.＜/p＞ ＜p＞The authors conducted year-long interviews with impoverished villagers and slum dwellers in Bangladesh, India, and South Africa--records that track penny by penny how specific households manage their money. The stories of these families are often surprising and inspiring. Most poor households do not live hand to mouth, spending what they earn in a desperate bid to keep afloat. Instead, they employ financial tools, many linked to informal networks and family ties. They push money into savings for reserves, squeeze money out of creditors whenever possible, run sophisticated savings clubs, and use microfinancing wherever available. Their experiences reveal new methods to fight poverty and ways to envision the next generation of banks for the "bottom billion."＜/p＞ ＜p＞Indispensable for those in development studies, economics, and microfinance, ＜em＞Portfolios of the Poor＜/em＞ will appeal to anyone interested in knowing more about poverty and what can be done about it.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 4,385円 |
 On the Soul【電子書籍】[ Aristotle ] 楽天Kobo電子書籍ストア | ＜p＞Aristotle’s works on politics, ethics, and metaphysics have made him one of the most widely read of the Greek philosophers. The title of this book, "On the Soul", is a signal to the reader that the topic is critical to understanding humans.＜/p＞ ＜p＞"On the Soul" exists as Aristotle´s personal discourse on what the soul truly is. He begins the text stating that "knowledge of any kind is a thing to be honoured and prized." Therefore, he admits that knowledge on the soul is priceless. His discussion acknowledges that he is only offering his ideology on what the soul is, which is not what all may believe it to be.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 145円 |
 Slouching Towards Utopia An Economic History of the Twentieth Century【電子書籍】[ J. Bradford DeLong ] 楽天Kobo電子書籍ストア | ＜p＞**An instant ＜em＞New York Times＜/em＞ and ＜em＞Wall Street Journal＜/em＞ bestseller from one of the world’s leading economists, offering a grand narrative of the century that made us richer than ever, but left us unsatisfied＜/p＞ ＜p＞“A magisterial history.”ーPaul Krugman＜/p＞ ＜p＞Named a Best Book of 2022 by ＜em＞Financial Times＜/em＞ * ＜em＞Economist＜/em＞ * ＜em＞Fast Company＜/em＞**＜/p＞ ＜p＞Before 1870, humanity lived in dire poverty, with a slow crawl of invention offset by a growing population. Then came a great shift: invention sprinted forward, doubling our technological capabilities each generation and utterly transforming the economy again and again. Our ancestors would have presumed we would have used such powers to build utopia. But it was not so. When 1870?2010 ended, the world instead saw global warming; economic depression, uncertainty, and inequality; and broad rejection of the status quo.＜/p＞ ＜p＞Economist Brad DeLong’s ＜em＞Slouching Towards Utopia＜/em＞ tells the story of how this unprecedented explosion of material wealth occurred, how it transformed the globe, and why it failed to deliver us to utopia. Of remarkable breadth and ambition, it reveals the last century to have been less a march of progress than a slouch in the right direction.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,193円 |
 Deep Collusion Bain and the capture of South Africa【電子書籍】[ Athol Williams ] 楽天Kobo電子書籍ストア | ＜p＞Drawing on his testimony before the Zondo Commission, Williams reveals the full extent of what Bain did not want the public to know. Deep Collusion uncovers the inner workings of state capture design. While this book exposes corporate corruption and lifts the lid on foreign profiteering and the weakening of South Africa’s public institutions, it also highlights the lonely burden of the whistleblower and the great personal cost of telling the truth in the face of overwhelming pressure.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,989円 |
 The Mindful Millionaire Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want【電子書籍】[ Leisa Peterson ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Discover the Path to Financial Freedom and a Fulfilling Life＜/strong＞＜/p＞ ＜p＞In the world of personal finance, the biggest challenge is the sense that there's never going to be enough. It is this mindset of scarcity, and not the amount spent on lattes, that holds people back the most from achieving their financial dreams.＜/p＞ ＜p＞In The ＜em＞Mindful Millionaire＜/em＞, financial planner and spiritual coach Leisa Peterson guides you to dig deeper and discover the root of your financial thinking to change not just the way you save and spend, but the way you live your life. Through powerful practices, compelling stories, and extensive research, this book meets you wherever you are in your money journey by exploring:＜/p＞ ＜p＞Where your current money habits come from and why you feel the way you do about money and success.＜/p＞ ＜p＞How to break the cycle of fear, grief, and shame that often surrounds your money habits.＜/p＞ ＜p＞How to write a new money story that inspires joy, satisfaction, and prosperity.＜/p＞ ＜p＞The most effective tools for changing how you think and feel about money.＜/p＞ ＜p＞What true financial independence looks like and how to discover the millionaire within.＜/p＞ ＜p＞"This book helps you realize your intrinsic value so your financial decisions reflect what matters most to you. This is the key to true financial freedom."ーIvan R. Misner, Ph.D., Founder of BNI and New York Times bestselling author of Truth or Delusion? Busting Networking's Biggest Myths＜/p＞ ＜p＞"If you've read other finance books and still felt empty, this is the book you've been waiting for."ーJoe Saul-Sehy, Creator and Co-Host, Stacking Benjamins Podcast＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,806円 |
 Who Stole My Pension? How You Can Stop the Looting【電子書籍】[ Robert Kiyosaki ] 楽天Kobo電子書籍ストア | ＜p＞It’s estimated that there are over 50 million pensionersーin the United States alone. Like the United States, the United Kingdom, Japan, Italy, Germany and many other countries around the world are all in big trouble when it comes to the solvency of their pension funds. Who Stole My Pension? was written to give them guidance, resources, and tools so they can take action… and stop the looting. We are in the early stages of the greatest retirement crisis in the history of our nation and, indeed, the entire world. According to the World Health Organization, nearly two billion people around the world are expected to be over age 60 by 2050, a figure that’s more than triple what it was in 2000. For better or for worse, never before have there been more elderly people living on planet Earth. One thing is. certain: Doing nothingーsitting back, confident your pension check is “in the mail”ーis not an option. That’s a risk you can’t afford to take. According to Edward Siedle, a former attorney with the United States Securities and Exchange Commission and America’s leading expert in pension looting, “In the decades to come, we will witness hundreds of millions of elders worldwide, including America’s Baby Boomers, slipping into poverty. Too frail to work, too poor to retire will become the “new normal” for many of the aged.” Kiyosaki, who like Siedle saw this crisis looming years ago, complements the facts and stats Siedle puts forth with strategies on how retirees can take controlーnot only their pensions, but their financial futures. Kiyosaki writes about the fact that his father, a highly educated man he calls his poor dad, wasn’t poor until he lost his job, his paycheckーand his pension. “His PHD couldn’t save him,” says Kiyosaki, who has dedicated his life to teaching and financial literacy advocacy. In Who Stole My Pension? the authors focus on the most misunderstood and ignored cause of the pension crisis: mismanagement of pensions and investments. The culprits that are looting the pensions of public school teachers, firefighters, police, as well as private sector workers, are on Wall Street. The Wall Street casinos charging high fees for gambling in risky hedge funds and other speculative investments, outrageous investment-industry conflicts of interest, and outright violations of the law. Who Stole My Pension? is an in-depth assessment of the pension crisis that the world is facing today and what millions around the worldーemployees who expected to have pension income at retirementーcan do about it. The authors recount a history of pension failures, inexperienced boards, gambling, looting and other horror storiesーwith a focus on action steps workers and retirees can take to quickly determine if a pension is being mismanaged as well as the concrete steps they can take to end decades of pension mismanagement. They detail critical questions retirees can askーand guidance regarding how to act on what they learn.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,444円 |
 高?服力的文案寫作心法：為什麼?的文案沒有效？教?潛入顧客?心世界:寫出真正能銷售的必勝文案！ Persuasive Copywriting: Cut Through the Noise and Communicate with Impact: 2nd Edition【電子書籍】 楽天Kobo電子書籍ストア | ＜p＞丁菱娟 作家／創業導師／資深公關人＜br /＞ 李洛克 「故事革命」創?人＜br /＞ 林育聖 「文案的美」負責人＜br /＞ 洪震宇 《精準寫作》作者／寫作教練＜br /＞ 歐陽立中 Super教師／暢銷作家＜br /＞ 專業推薦＜/p＞ ＜p＞在今天碎片化的市場上，行銷人員都為了如何抓住多管道、分心的消費者，而傷透腦筋。＜/p＞ ＜p＞文案似乎不再有效，網紅行銷、殺人標題、直播、數據行銷、MarTech可能有效？還是要針對平台演算法，設法吸引聊天機器人的目光？＜/p＞ ＜p＞世界變得太快，消費者是否真的變了？＜/p＞ ＜p＞?的文案如何有效地直指人心，能??服消費者、改變他們的心態、促成購買？＜/p＞ ＜p＞暢銷書《超好賣的文案銷售術》作者、英國的文案大師安迪?麥斯蘭，在這本書中明確指出，雖然如今傳遞訊息的管道多元化了，然而，影響力的心理學法則依然適用。消費者並沒有變，只是穿上了一件新衣服。＜/p＞ ＜p＞文案的目的，就是藉由文字去改變別人的行為，使人們有不同的思考、感受和行動，這還是不變的。但是，?也要具備同理、影響、?服的方法與技巧：＜/p＞ ＜p＞人們喜歡故事。＜/p＞ ＜p＞人們會受到情緒影響。＜/p＞ ＜p＞人們喜歡模式。＜/p＞ ＜p＞人們有好奇心。＜/p＞ ＜p＞這些都是我們可以操作的心理槓桿。＜/p＞ ＜p＞了解人心，才能寫好文案。人們根深柢固的需求，可參考馬斯洛的「需求層級理論」；本書更提供能觸動讀者的19種情感，可以依?撰寫文案的目的，參考使用。＜/p＞ ＜p＞本書特色還有：＜/p＞ ＜p＞★獨特的「情感文案術」方法＜/p＞ ＜p＞★在強調「?品效益」之前，可先運用的三個好點子：承諾、祕密、?故事。＜/p＞ ＜p＞★缺乏感覺的?品，要如何寫文案？＜/p＞ ＜p＞★各章有「好文案/壞文案」專欄，教?如何判斷一?文案的好壞＜/p＞ ＜p＞★世界一流廣告公司和文案高手的訪談＜/p＞ ＜p＞★?容行銷、新溝通管道（行動裝置、社群媒體）的運用＜/p＞ ＜p＞★實務練習、心法傳授，盡全力?助?學習！＜/p＞ ＜p＞不論?是從事業務行銷、廣告、公關工作、擔任網路小編，或是經營自己的公司、網站，本書都是?必備的參考書，?助?在混亂市場中取得勝利，成功銷售！＜/p＞ ＜p＞【專家好評】＜/p＞ ＜p＞我特別喜歡書裡有一句針對此書的文案：「撰寫具?服力的文案，在充斥各類噪音的商場突圍而出……」本書的確像是各式文案流派裡的一股清流，諸般心法都反覆指向人性，讓我們文案人可以抵抗寫作焦慮，從洞察人性心理來下筆，彷彿是為我們文案人戴上了「抗噪耳機」。＜/p＞ ＜p＞ーー李洛克，《故事行銷》作者、「故事革命」創?人＜/p＞ ＜p＞作者安迪．麥斯蘭犀利直接地點出多數人寫文案的盲點：絮絮叨叨、急著推銷。但真實的讀者是怎麼一回事？安迪?：「他們沒有義務讀?寫的文案，更不用?開始?讀之後會繼續讀下去。」「與?想跟他們談論的事相比，他們還有其他重要得多的事要做。」原來，真正好的文案並不是把?品介紹得鉅細靡遺，而是讓讀者「樂於?讀」。＜/p＞ ＜p＞可是明明知道是廣告，有誰會樂於?讀?？這就是安迪レイ害的地方了。除了理論之外，還給?明確的「文案公式」，讓?只要照著用，就能勝過80%的文案。好文案，從把讀者放在心上開始；而想學會寫好文案，從?翻開這本書開始！＜/p＞ ＜p＞ーー歐陽立中，Super教師／暢銷作家＜/p＞ ＜p＞由於網際網路的關係，如今商業界迫切需要好文案，但好文案又如此的少。如果?想成功，這本書請最少讀三次；如果想要評論文案，?也要讀它。裡面都是好東西，沒有一句廢話。＜/p＞ ＜p＞ーーDrayton Bird（被大衛．奧格威稱為「世界上最?直效行銷的人」）＜/p＞ ＜p＞如果?喜歡守規矩，卻又喜歡打破它們，本書就是為?而寫。安迪恰到好處地跟讀者討論、提出方針和教導，又能睿智地讓?一邊會心微笑、一邊把文案寫得更精彩。＜/p＞ ＜p＞ーーElle Graham-Dixon，BBDO New Yorkー福特全球規劃主管＜/p＞ ＜p＞《高?服力的文案寫作心法》展現寫作的魅力，?容從古希臘的寫作理論一直談到fMRI技術，進一?精煉?的文字，好讓?抓住讀者的目光。本書不單探討文案的?服力和銷售力，更能?發、迷惑和撫慰讀者的心靈。＜/p＞ ＜p＞ーーJoe Fattorini，《嚴選美酒》（The Wine Show）節目主持人、記者＜/p＞ ＜p＞以講師而論，我要給作者滿分十分。而《高?服力的文案寫作心法》這本書的得分還要更高，它是美術總監和文案寫手的必讀好書。＜/p＞ ＜p＞ーーMarc Lewis，倫敦傳媒藝術學院（School of Communication Arts）校長＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,645円 |
 China and Global Value Chains Globalization and the Information and Communications Technology Sector【電子書籍】[ Yutao Sun ] 楽天Kobo電子書籍ストア | ＜p＞President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and innovation activities are at the core of economic development. The double-edged sword of globalization has transformed China’s economic development in the past few decades. Although China has benefitted from globalization and is now the second largest economy in the world, having become a global manufacturing power and the biggest exporter of high-tech products, it continues to be highly dependent on foreign sources of capital and technology.＜/p＞ ＜p＞This book will explore the core of the Chinese economy from the perspective of the Global Value Chain (GVC), combining analysis of inward investment, international trade, Science and Technology and Innovation (S&TI) and economic development. Specifically, it investigates China’s evolving role in GVCs with some innovative Chinese companies emerging in the global market and China’s ongoing efforts to become an innovation-driven economy. China’s impressive economic record and experience provides an impressive role model for other developing countries.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 9,511円 |
 Defining and Resolving Global Business Issues Part of the Pentalemma Lecture Series【電子書籍】[ Dylan Scudder ] 楽天Kobo電子書籍ストア | ＜p＞The book gives current and future business leaders an introduction to some of the common intellectual and ethical challenges managers in volatile and complex environments face in satisfying the competing needs of their global stakeholders.＜/p＞ ＜p＞It does this by letting readers experience real-world situations based on case studies of major corporations from a range of industries operating in high-risk contexts.＜/p＞ ＜p＞Readers learn to systematically analyze complicated scenarios, develop options for taking action and evaluate effective strategies for navigating through seemingly impossible problems.＜/p＞ ＜p＞この本は、現在および将来のビジネスリーダーやマネージャーの不安定で複雑な環境がグローバルな利害関係者の競合するニーズを満たすために直面する一般的な知的および倫理的課題のいくつかを紹介します。＜/p＞ ＜p＞これは、リスクのある国で事業を行っているさまざまな業界の大企業のケーススタディに基づいて、読者に実際の状況を体験させることで実現します。＜/p＞ ＜p＞読者は、複雑なシナリオを体系的に分析し、行動を起こすためのオプションを開発し、一見不可能と思われる問題をナビゲートするための効果的な戦略を評価することを学びます。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,450円 |
 An Inquiry Into the Nature and Progress of Rent Exploring the Economics of Land Rent and Agricultural Industry【電子書籍】[ Thomas Robert Malthus ] 楽天Kobo電子書籍ストア | ＜p＞Thomas Robert Malthus' "An Inquiry Into the Nature and Progress of Rent" presents a profound investigation into the complexities of land rent and its implications for economic theory and social structures. Written in Malthus' characteristic analytical style, the work synthesizes previous economic thought with his own observations, emphasizing the interface between agricultural productivity and socioeconomic disparity. In the context of early 19th-century England, this treatise articulates the intricate nature of rent as a driving force in the dynamics of wealth distribution, advancing discussions that would later influence classical economists. Malthus, best known for his theories on population dynamics, emerged during a period marked by the agricultural revolution and rising industrialization, factors that undoubtedly informed his understanding of economic relationships. His experiences as a clergyman and social commentator shaped his views on population and resources, allowing him to critique prevailing economic systems and advocate for policies that could mitigate social inequities. The examination of rent serves not only as an economic analysis but as a broader commentary on human welfare and justice. For readers interested in the foundations of economic thought and the ongoing relevance of rent in capitalism, Malthus'?? work is indispensable. It offers critical insights into the structures of power that govern land usage and wealth accumulation today, making it essential for anyone seeking to understand the intricate relationships between economics, society, and policy.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 300円 |
 How Department Stores Are Carried On Unveiling the Legacy of Retail Giants【電子書籍】[ W. B. Phillips ] 楽天Kobo電子書籍ストア | ＜p＞In "How Department Stores Are Carried On," W. B. Phillips offers an insightful exploration of the inner workings of department stores during the early 20th century. Through a meticulous examination of their operational strategies, marketing practices, and customer service protocols, Phillips employs a clear and accessible literary style that merges empirical research with anecdotal observations. This work is set against the broader socio-economic backdrop of the rise of consumer culture, showcasing the transformative role of department stores in shaping modern commerce and societal norms. W. B. Phillips, a seasoned retail executive and scholar, draws from extensive experience in the retail sector to inform his writings. His deep understanding of the department store landscape'??a nexus of business innovation and social interaction'??enables him to critically analyze its impact on consumer behavior and retail management. Phillips'?? work reflects the growing significance of retail as a field of study in the early 1900s, a time when department stores began to evolve into cultural institutions of modern society. This book is an essential read for scholars of retail history, marketing professionals, and anyone interested in the evolution of consumerism. Phillips not only dissects the mechanisms of success in the department store industry but also offers timeless lessons about customer engagement and business strategies that remain relevant today.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 150円 |
 Big Mistakes The Best Investors and Their Worst Investments【電子書籍】[ Michael Batnick ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞A Must-Read for Any Investor Looking to Maximize Their Chances of Success＜/strong＞＜/p＞ ＜p＞＜em＞Big Mistakes: The Best Investors and Their Worst Investments＜/em＞ explores the ways in which the biggest names have failed, and reveals the lessons learned that shaped more successful strategies going forward. Investing can be a rollercoaster of highs and lows, and the investors detailed here show just how low it can go; stories from Warren Buffet, Bill Ackman, Chris Sacca, Jack Bogle, Mark Twain, John Maynard Keynes, and many more illustrate the simple but overlooked concept that investing is really hard, whether you're managing a few thousand dollars or a few billion, failures and losses are part of the game. Much more than just anecdotal diversion, these stories set the basis for the book's critical focus: learning from mistakes. These investors all recovered from their missteps, and moved forward armed with a wealth of knowledge than can only come from experience. Lessons learned through failure carry a weight that no textbook can convey, and in the case of these legendary investors, informed a set of skills and strategy that propelled them to the top.＜/p＞ ＜p＞Research-heavy and grounded in realism, this book is a must-read for any investor looking to maximize their chances of success.＜/p＞ ＜ul＞ ＜li＞Learn the most common ways even successful investors fail＜/li＞ ＜li＞Learn from the mistakes of the greats to avoid losing ground＜/li＞ ＜li＞Anticipate challenges and obstacles, and develop an advance plan＜/li＞ ＜li＞Exercise caution when warranted, and only take the smart risks＜/li＞ ＜/ul＞ ＜p＞While learning from your mistakes is always a valuable experience, learning from the mistakes of others gives you the benefit of wisdom without the consequences of experience. ＜em＞Big Mistakes: The Best Investors and Their Worst Investments＜/em＞ provides an incomparable, invaluable resource for investors of all stripes.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,035円 |
 Answers From The Akashic Records Vol 1 Practical Spirituality for a Changing World【電子書籍】[ Aingeal Rose O'Grady ] 楽天Kobo電子書籍ストア | ＜p＞Have you ever asked yourself "who am I?" or "why am I here?", or wanted to know was Jesus married, do animals have souls, or are ETs real? This 100-book series publishes all the answers for the first time. They have been down-stepped from the Akashic Records so that you can have answers to all these questions and more. Since late 2009 world-renowned authors, speakers, radio hosts and teachers Aingeal Rose (USA) and AHONU (Ireland) have been getting answers to these big questions about healing, life after death, religion, science, UFOs, GMOs, EMFs, relationships, soul contracts, world economies and countless other topics from the Akashic Records. Look for all 100 volumes in the "Answers From The Akashic Records" series. In Volume 1 of Answers From The Akashic Records, the questions to God/Source were about Aliens, Ascension, Atlantis, Blockbuster Movies, Chemtrails, Digital TV, Experiences After Death, Forgiveness, Headaches & Fatigue, Indigo Teens & Adults, Medical Marijuana, Negative Entities, Paradise Earth, Planet X, Re-Programming the Brain, Spiritual Works, Suicide, The Political Situation in the USA, Time and more!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 409円 |
 The Wisdom of Finance How the Humanities Can Illuminate and Improve Finance【電子書籍】[ Mihir Desai ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞Longlisted for the FT & McKinsey Business Book of the Year Award 2017＜/strong＞＜/p＞ ＜p＞Finance is shrouded in mystery for outsiders, while many insiders are uneasy with the disrepute of their profession. How can finance become more accessible and also recover its nobility?＜/p＞ ＜p＞Harvard Business School professor Mihir Desai takes up the cause of restoring humanity to finance. With deft wit, he draws upon a rich knowledge of literature, film, history, and philosophy to explain finance's inner workings. Through this creative approach, he shows that outsiders can easily access the underlying ideas and insiders can reacquaint themselves with the core values of their profession.＜/p＞ ＜p＞This combination of finance and the humanities creates unusual and illuminating pairings: Jane Austen and Anthony Trollope are guides to risk management; Jeff Koons becomes an advocate of leverage; and Mel Brooks' The Producers teaches us about fiduciary responsibility. In Desai's vision, the principles of finance also provide answers to critical questions in our lives: bankruptcy teaches us how to react to failure, the lessons of mergers apply to marriages, and the Capital Asset Pricing Model demonstrates the true value of relationships.＜/p＞ ＜p＞＜em＞The Wisdom of Finance＜/em＞ is a wholly unique book, offering an enlivening new perspective on one of the world's most complex and misunderstood professions.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,456円 |
 Personal Truth: Daily Inspirations Personal Truth, enrichment for the soul, #2【電子書籍】[ Phil Wohl ] 楽天Kobo電子書籍ストア | ＜p＞Find you personal truth, your inner peace, through daily inspirations that will guide you down the path toward enhanced spirituality. The 365 inspirations are designed to dig deep inside and give you the confidence and focus to live a more meaningful life. Enjoy and be open to the possibilities!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 450円 |
 The Art of Bank M&A: Buying, Selling, Merging, and Investing in Regulated Depository Institutions in the New Environment【電子書籍】[ Alexandra Lajoux ] 楽天Kobo電子書籍ストア | ＜h4＞Up-to-date guidance for conducting a successful M&A for banks and financial institutions＜/h4＞ ＜p＞The simmering economic climate since the financial crisis faces a front of new competition and sweeping regulatory reforms expected to drive the U.S. banking sector into consolidation in the next ten years. Capitalizing on the upcoming opportunities will take strategically focused preparation. ＜em＞The Art of Bank M&A＜/em＞ is the unprecedented guide to mastering the merger and acquisition of a bank and any other financial institution.＜/p＞ ＜p＞M&A transactions involving financial businesses take place in a framework of regulation, which makes them greatly different from those of commercial companies. The specialized coverage in this one-of-a-kind guide gives you an insider's interpretation of the Dodd?Frank Wall Street Reform and Consumer Protection Act, along with the most popular techniques and strategies used to shed and acquire financial entities within the regulation. Straightforward explanations and instructive examples from the real world reveal:＜/p＞ ＜ul＞ ＜li＞Major changes in banking law and unique considerations for bank holding companies＜/li＞ ＜li＞The why and how of bank M&As, including how banks achieve growth and value＜/li＞ ＜li＞How to value and validate financial businesses, including the basic steps for determining a price range to purchase a bank＜/li＞ ＜li＞Trends in practices, controversy, and reporting for transborder bank M&As, including a convenient summary of inbound and outbound transaction regulations＜/li＞ ＜li＞Where to find opportunity in distressed and insolvent banks＜/li＞ ＜/ul＞ ＜p＞M&A is the most powerful and risky weapon in financial strategy, and like other books in The Art of M&A series, this latest title gives you everything you need to be savvy in the M&A arena. To prepare for the coming surge in bank mergers and acquisitions, turn to the unmatched, sector-specific guidance in ＜em＞The Art of Bank M&A＜/em＞.＜/p＞ ＜p＞Whether you're a senior bank manager, a government regulator, or an individual investor, ＜em＞The Art of Bank M&A＜/em＞ covers everything you need to know about the unique economic structures of banks and financial institutions and the federal regulations they must operate within. Sweeping changes brought on by the Dodd-Frank Act as well as the new economic environment still emerging from the 2007?2009 financial crisis makes this timely guide a must-read for everyone involved in banking and M&A. From valuing a business entity to post-merger integration, this conveniently organized guide walks you through every important step of a bank M&A, including:＜/p＞ ＜ul＞ ＜li＞The regulatory framework of bank mergers, and the strategies and standards driving the transaction＜/li＞ ＜li＞The reasons behind banks combining their resources, processes, and responsibilities through mergers＜/li＞ ＜li＞How to put a price on the value one financial entity brings to another＜/li＞ ＜li＞How banks create value through synergy＜/li＞ ＜li＞250 critical questions on the minds of today's forward-thinking professionals＜/li＞ ＜/ul＞ ＜p＞Even if you're not directly involved in M&A transactions, this book provides both institutional and individual investors with useful information on the latest investment vehicles and strategies for making money on bank stocks.＜/p＞ ＜p＞Before opportunity washes away, learn ＜em＞The Art of Bank M&A＜/em＞.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 11,348円 |
 The Alpha Masters Unlocking the Genius of the World's Top Hedge Funds【電子書籍】[ Maneet Ahuja ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞The ultimate behind-the-curtain look at the hedge fund industry, unlocking the most valuable stories, secrets, and lessons directly from those who have played the game best.＜/strong＞＜/p＞ ＜p＞Written by Maneet Ahuja, ＜em＞the＜/em＞ hedge fund industry insider, ＜em＞The Alpha Masters＜/em＞ brings the secretive world of hedge funds into the light of day for the first time. As the authority that the biggest names in the business, including John Paulson, David Tepper, and Bill Ackman, go to before breaking major news, Ahuja has access to the innermost workings of the hedge fund industry. For the first time, in ＜em＞Alpha Masters,＜/em＞ Ahuja provides both institutional and savvy private investors with tangible, analytical insight into the psychology of the trade, the strategies and investment criteria serious money managers use to determine and evaluate their positions, and special guidance on how the reader can replicate this success themselves.＜/p＞ ＜p＞There are few people with access to the inner chambers of the hedge fund industry, and as a result it remains practically uncharted financial territory. ＜em＞Alpha Masters＜/em＞ changes all that, shedding light on star fund managers and how exactly they consistently outperform the market. The book:＜/p＞ ＜ul＞ ＜li＞Contains easy-to-follow chapters that are broken down by strategy--Long/Short, Event Arbitrage, Value, Macro, Distressed, Quantitative, Commodities, Activist, pure Short, Fund of Funds.＜/li＞ ＜li＞Includes insights from the biggest names in the trading game, including Ray Dalio, Marc Lasry, Jim Chanos, Sonia Gardner, Pierre Lagrange, and Tim Wong.＜/li＞ ＜li＞Features contributions from industry icon Mohamed El-Erian＜/li＞ ＜/ul＞ ＜p＞Many of the subjects profiled in this groundbreaking new book have never spoken so candidly about their field, providing extremely provocative, newsworthy analysis of today's investing landscape.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 1,765円 |
 What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career【電子書籍】[ Mary Olson-Menzel ] 楽天Kobo電子書籍ストア | ＜p＞**NATIONAL BESTSELLER＜/p＞ ＜p＞Navigate the modern world of work to find the job you've been dreaming about and thrive**＜/p＞ ＜p＞＜em＞What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career＜/em＞ takes readers on a journey to find their next meaningful and fulfilling jobーno matter where they are right now. Whether you're an industry veteran pivoting between fields, a stay-at-home parent just rejoining the workforce, or a college student trying to find their footing, this heartfelt, actionable, and authentic book covers everything you need to know about getting results in the modern world of work and is full of insightful, real-life stories of success that inspire the reader to take action in their own life.＜/p＞ ＜p＞Inspired by renowned executive coach, business advisor, and speaker Mary Olson-Menzel's highly effective MVP 360 Coaching program, this book delivers insight on topics like:＜/p＞ ＜ul＞ ＜li＞Developing and telling your own highly individualistic story to get noticed and hired＜/li＞ ＜li＞Getting results from LinkedIn, social media, and personal branding＜/li＞ ＜li＞Rocking the interview, negotiating the offer, and landing the job＜/li＞ ＜li＞Staying on a path to vibrant success in your first three months at a new jobーand the rest of your life＜/li＞ ＜/ul＞ ＜p＞＜em＞What Lights You Up?＜/em＞ is an essential guide and roadmap for everyone and anyone seeking direction in their career journey. Filled with highly effective tips, tricks, and strategies, this book will help readers transition from where they are now into a fulfilling and meaningful new career and beyond.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 2,534円 |
 Women Living Deliciously THE LIFE-CHANGING BOOK EVERY WOMAN DESERVES【電子書籍】[ Florence Given ] 楽天Kobo電子書籍ストア | ＜h1＞＜strong＞ARE YOU READY TO FALL IN LOVE WITH YOUR LIFE?＜/strong＞＜/h1＞ ＜p＞＜strong＞THE INSTANT SUNDAY TIMES BESTSELLER＜/strong＞＜/p＞ ＜p＞＜strong＞A TIMES BOOK OF THE YEAR＜/strong＞＜/p＞ ＜p＞＜strong＞'A bold and empowering exploration of self-love... Think of it as a winter shot of self-esteem' GLAMOUR＜/strong＞＜/p＞ ＜p＞**'Galvanising, gutsy...**＜strong＞an uplifting and undeniably beautiful addition to your bookshelf' Diva Magazine＜/strong＞＜/p＞ ＜p＞＜strong＞WOMEN LIVING DELICIOUSLY IS THE FOLLOW-UP TO THE RECORD-BREAKING, BESTSELLING WOMEN DON'T OWE YOU PRETTY BY FLORENCE GIVEN WHICH HAS SOLD OVER 750,000 COPIES WORLDWIDE＜/strong＞＜/p＞ ＜p＞The book will help women uncover their sense of awe and wonder that has been buried by the layers of shame and self-objectification that get piled on us by the patriarchy.＜/p＞ ＜p＞For too long we have internalised the belief that our bodies are things ＜strong＞to be looked at - instead of lived in.＜/strong＞＜br /＞ That it's embarrassing to fully express ourselves.＜br /＞ That we cannot trust our desire.＜/p＞ ＜p＞＜strong＞WOMEN LIVING DELICIOUSLY＜/strong＞ unpacks the many barriers women face when trying to access joy so that they can discover the ＜strong＞delicious life that's theirs for the taking.＜/strong＞＜/p＞ ＜p＞International-bestselling author Florence Given wants to restore your ＜strong＞lust for life＜/strong＞ and your ＜strong＞sense of agency＜/strong＞, giving you the courage and permission to inch closer to the wildly expansive life that you ＜strong＞FULLY＜/strong＞ deserve - ＜em＞not in the future, not when you're perfect, not when you're prettier＜/em＞ - but right NOW!＜/p＞ ＜p＞＜strong＞ONE OF FORBES' TOP 30 WOMEN UNDER 30＜/strong＞＜br /＞ ＜strong＞'A hugely influential young woman'＜/strong＞ ＜strong＞WOMAN'S HOUR＜/strong＞＜br /＞ ＜strong＞'An incredible mouthpiece for modern intersectional feminism'＜/strong＞ ＜strong＞GLAMOUR＜/strong＞＜/p＞ ＜p＞＜strong＞READERS CAN'T GET ENOUGH OF WOMEN LIVING DELICIOUSLY:＜/strong＞＜br /＞ ＜strong＞'This is probably the best book ever written for women'＜/strong＞＜br /＞ ＜strong＞'I have recommended this book to every woman in my life'＜/strong＞＜br /＞ ＜strong＞'It's like talking to a big sister who let's you be yourself'＜/strong＞＜br /＞ ＜strong＞'A culmination of everything you could ever need to live your most vibrant life'＜/strong＞＜br /＞ ＜strong＞'This book is the epitome of how amazing it is to be a woman'＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 3,223円 |
 The Power of Fun How to Feel Alive Again【電子書籍】[ Catherine Price ] 楽天Kobo電子書籍ストア | ＜p＞＜strong＞If you’re not having fun, you’re not fully living. The author of ＜em＞How to Break Up with Your Phone＜/em＞ makes the case that, far from being frivolous, fun is actually critical to our well-beingーand shows us how to have more of it.＜/strong＞＜/p＞ ＜p＞＜strong＞“This delightful book might just be what we need to start flourishing.”ー#1 ＜em＞New York Times＜/em＞ bestselling author Adam Grant＜/strong＞＜/p＞ ＜p＞Journalist and screen/life balance expert Catherine Price argues persuasively that our always-on, tech-addicted lifestyles have led us to obsess over intangible concepts such as happiness while obscuring the fact that real happiness lies in the everyday experience of fun. We often think of fun as indulgent, even immature and selfish. We claim to not have time for it, even as we find hours a day for what Price calls Fake Funーbingeing on television, doomscrolling the news, or posting photos to social media, all in hopes of filling some of the emptiness we feel inside.＜/p＞ ＜p＞In this follow-up to her hit book, ＜em＞How to Break Up with Your Phone＜/em＞, Price makes the case that True Funーwhich she defines as the magical confluence of playfulness, connection, and flowーwill give us the fulfillment we so desperately seek. If you use True Fun as your compass, you will be happier and healthier. You will be more productive, less resentful, and less stressed. You will have more energy. You will find community and a sense of purpose. You will stop languishing and start flourishing. And best of all? You’ll enjoy the process.＜/p＞ ＜p＞Weaving together scientific research with personal experience, Price reveals the surprising mental, physical, and cognitive benefits of fun, and offers a practical, personalized plan for how we can achieve better screen/life balance and attract more True Fun into our daily livesーwithout feeling overwhelmed.＜/p＞ ＜p＞Groundbreaking, eye-opening, and packed with useful advice, ＜em＞The Power of Fun＜/em＞ won’t just change the way you think about fun. It will bring you back to life.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。 | 781円 |