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商品	説明	価格
Global Class: How the World's Fastest-Growing Companies Scale Globally by Focusing Locally GLOBAL CLASS [ Aaron McDaniel ] 楽天ブックス	GLOBAL CLASS Aaron McDaniel Klaus Wehage BENBELLA BOOKS2022 Hardcover English ISBN：9781637742181 洋書 Business & SelfーCulture（ビジネス） Business & Economics	4,435円
貝佐斯經濟學徹底翻新我們的工作及生活方式，全世界都要適應 Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It【電子書籍】[ 布?恩．杜曼（Brian Dumaine） ] 楽天Kobo電子書籍ストア	＜p＞《華爾街日報》《新聞週刊》《科克斯書評》《泰晤士報》《＜br /＞華盛頓郵報》盛讚報導＜/p＞＜p＞　　一直被模?，始終難以匹敵＜br /＞　　亞馬遜是商業典範或競爭威脅？＜br /＞　　我們效法它，也要抵禦它＜/p＞＜p＞　　亞馬遜及其追隨者如何影響我們的生活，我們又該怎樣從中學習，＜br /＞從巨獸公司壟斷的市場中找到出路＜/p＞＜p＞　　「貝佐斯經濟學」是由AI飛輪驅動，融合以顧客為念、＜br /＞瘋狂創新和長期思維的強效藥。它是二十一世紀的新商業模式，＜br /＞正在深刻改變我們的工作和生活型態。＜/p＞＜p＞　　◆?如是買家，亞馬遜有幾億件書籍、生活雜貨、視聽?樂等商品，＜br /＞任?選購＜br /＞　　◆?如是賣家，它能??開店、出貨、貸款給?，＜br /＞觸及全球數億潛在消費者＜br /＞　　◆?如是?容創作者，它可以替?出版發行電子書，＜br /＞連結無所不在的讀者＜br /＞　　◆?如是企業，也有AWS雲端服務，提供?各種運算與技術支援＜/p＞＜p＞　　貝佐斯，這個全天下最富有的人，打造出史上最會賺錢的機器，＜br /＞從位於十七個國家的倉儲出貨，讓美國家庭掏出百分之二的所得，＜br /＞購買近五億件商品。亞馬遜的商業模式，＜br /＞不僅徹底翻轉零售業及雲端運算技術，＜br /＞現在更伸出觸手緊抓媒體與廣告業，顛覆科技、經濟規則，＜br /＞既創造就業也消滅工作。亞馬遜帶給社會全面性衝?，＜br /＞幾乎全世界所有?業的商業領袖，＜br /＞都需要好好了解這股洪荒之力如何運作。＜/p＞＜p＞　　本書破天荒訪問了一百五十位亞馬遜的?外部人員，＜br /＞從零售電商領域，到大數據雲端市場、無人機、＜br /＞串流媒體等多角化發展的策略，＜br /＞ ?示貝佐斯主宰業界的各項基本原則，＜br /＞以及美國和中國等世界各地企業如何?用、?效這些原則，＜br /＞包括Nike、Walmart、百思買、阿里巴巴、騰訊、＜br /＞京東等在?，如何與之競爭較量。＜/p＞＜p＞　　不論?是喜歡亞馬遜，討厭亞馬遜，害怕亞馬遜，＜br /＞還是與亞馬遜競爭，請?讀本書，杜曼將教?無懼於亞馬遜的訣竅，＜br /＞且不僅僅是給我們經過深思熟慮的剖析，也有獨到的見解，＜br /＞ ?發讀者對亞馬遜策略布局的體認。更重要的是，擦亮我們的心眼，＜br /＞辨識出「貝佐斯經濟學」這座金礦，＜br /＞同時也對抗遭受它輾壓的社會苦果。＜/p＞＜p＞＜strong＞本書特色＜/strong＞＜/p＞＜p＞　　★亞馬遜的商品與服務滲透到我們日常食衣住行生活裡，＜br /＞它引爆的商業模式創新與社會就業問題等，?得?深入理解。＜br /＞　　★破天荒訪問150位亞馬遜?外部人員，＜br /＞ ?示貝佐斯主宰業界的各項原則，＜br /＞以及世界各地企業如何?用複製這些原則。＜br /＞　　★亞馬遜帝國勢力無所不在，其他企業的生存空間備受威脅，＜br /＞本書提出如何與之競爭並勝出的思考與方案。＜/p＞＜p＞＜strong＞各方推薦＜/strong＞＜/p＞＜p＞　　Jenny JC趨勢財經觀點版主＜br /＞　　Mr.Market市場先生財經作家＜br /＞　　王宏仁 iThome周刊副總編輯＜br /＞　　郭瑞祥臺灣大學商研所教授＜br /＞　　セン宏志網路家庭董事長＜br /＞　　鄭俊徳 ?讀人＜/p＞＜p＞＜strong＞各界讚譽＜/strong＞＜/p＞＜p＞　　以網路書店為起點，持續進化成為電子商務巨頭，＜br /＞亞馬遜成就了新一代企業典範。＜br /＞本書從各個角度討論了亞馬遜如何將手上的資源效用極大化，＜br /＞激發消費者的欲望並提供一切所需的?品來達到成功，＜br /＞目標是讓商業世界的規則只圍繞「貝佐斯經濟學」運轉！ーー＜br /＞ Jenny，JC趨勢財經觀點版主＜/p＞＜p＞　　一本書，就能掌握亞馬遜Know-How背後的成功學，＜br /＞還有抵抗關鍵！有意或正努力推動企業轉型的老?們，如果，＜br /＞今年?只有時間讀一本書，毫無疑問，《貝佐斯經濟學》＜br /＞是?最該優先讀完的第一本科技管理書，?一段都精彩，＜br /＞都可以是?掘數位轉型好點子的創意來源。ーー王宏仁，＜br /＞ iThome周刊副總編輯＜/p＞＜p＞　　貝佐斯有句名言：「聰明是一種天賦，而善良是一種選擇。天賦得來很容易，而選擇則頗為不易。」＜br /＞亞馬遜的商業模式一直引領著電商?業發展，＜br /＞但從網路書店發展到?大電商帝國的過程，＜br /＞這中間的商業選擇是許多人想探知的，而剛好這本書有答案。ーー＜br /＞鄭俊徳，?讀人＜/p＞＜p＞　　杜曼的著作是一塊試金石，其重要之處在?助人們了解到，＜br /＞有一些強大的根本力量正在改變我們生存的世界。半個世紀後，＜br /＞當?史學家回顧這本書時也許會?，＜br /＞這本書所選中的主角代表我們的社會、文化與經濟，＜br /＞正是這個時代的樣貌。杜曼文風俐落敏?，將包羅萬象的?大主題，＜br /＞統合在鮮明的細節及故事敘述裡，生動傳達他對亞馬遜的真知灼見。＜br /＞ーーセン姆．柯林斯（Jim Collins），《從A到A+》作者＜/p＞＜p＞　　從來沒有一本書像《貝佐斯經濟學》這樣，深刻地?露了「亞馬遜」＜br /＞何以成為我們日漸上?的「習慣」。＜br /＞杜曼訪問多位亞馬遜的高階主管、走進亞馬遜的倉儲空間，＜br /＞並傾聽競爭對手的恐懼與預測，最後寫成這本書，＜br /＞帶領我們深入了解貝佐斯如何利用顧客參與的理論，＜br /＞打造出市?一兆美元的龍頭公司。──尼爾．艾歐（＜br /＞ NirEyal），《鉤?效應》及《專注力協定》作者＜/p＞＜p＞　　杜曼生動描述這一路以來亞馬遜如何締造斐然成就，＜br /＞並預測亞馬遜將對二十一世紀的商業帶來?些影響。ーー《＜br /＞科克斯書評》＜/p＞＜p＞　　?容出乎意料……《貝佐斯經濟學》將令?大開眼界，＜br /＞認識亞馬遜的本質、運作方式以及未來將如何發展。ーー約翰．＜br /＞惠伊（John Huey），《時代雜誌》前總編輯，與山姆．沃爾頓（Sam Walton）合著有《富甲天下：Wal-Mart創始人山姆．＜br /＞沃爾頓自傳》＜/p＞＜p＞　　《貝佐斯經濟學》?對不只是一本談論亞馬遜的書，＜br /＞它深入探討重大的科技轉捩點。杜曼在書中??道來，隨著大數據、＜br /＞人工智慧、機器學習、機器人技術、＜br /＞物聯網等新興科技掀起勢不可?的浪潮，＜br /＞這間大企業如何從中借力使力，不斷加快擴張的??。這種種現象，＜br /＞正在改變全球商業版圖與一切事物，＜br /＞想要規劃未來必得對其有所了解。這是一本絲絲入扣的書，＜br /＞杜曼帶我們看見一切究竟如何發生，＜br /＞了解到科技在生活中發揮強大力量、無所不在，與我們息息相關。ー＜br /＞ー安迪．?斯納（Andy Karsner），GoogleX實驗室的資深策略師與太空牛仔＜br /＞　　＜br /＞　　亞馬遜不僅改變我們的購物日常，也改變我們的管理模式。＜br /＞杜曼帶我們深入企業?部，一探貝佐斯與他的軍團究竟如何?到，＜br /＞讓亞馬遜在一夕之間將所見之物海納於己。＜br /＞顛覆傳統遊戲規則的亞馬遜，成為美國有史以來最無所不包、＜br /＞破壞力十足的新創公司。?今天就該買下《貝佐斯經濟學》。ーー＜br /＞麥可．尤辛（Michael Useem），賓州大學教授與華頓領導力中心（Wharton Leadership Center）主任＜/p＞＜p＞　　若?想要認識亞馬遜──真正了解亞馬遜！（誰不想?？）──＜br /＞那?就非讀這本書不可。杜曼以淺顯易?的文字，＜br /＞深入報導這頭企業巨獸如何暗中改寫商業規則，＜br /＞同時改變了整個世界。ーー安迪．瑟沃（Andy Serwer），雅虎財經總編輯＜/p＞＜p＞　　亞馬遜是怎麼?到這一切的？讀完《貝佐斯經濟學》，＜br /＞這個科技巨擘所施展的魔法，將令?驚嘆不已。ーー大衛．懷司（＜br /＞ David A. Vise），曾獲頒普立茲獎，著有《翻動世界的Google》＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,422円
How Would You Move Mount Fuji?: Microsoft's Cult of the Puzzle -- How the World's Smartest Companies HOW WOULD YOU MOVE MOUNT FUJI [ William Poundstone ] 楽天ブックス	HOW WOULD YOU MOVE MOUNT FUJI William Poundstone LITTLE BROWN & CO2004 Paperback English ISBN：9780316778497 洋書 Business & SelfーCulture（ビジネス） Business & Economics	3,168円
How the Mighty Fall And Why Some Companies Never Give In【電子書籍】[ Jim Collins ] 楽天Kobo電子書籍ストア	＜p＞Decline can be avoided.＜/p＞＜p＞Decline can be detected.＜/p＞＜p＞Decline can be reversed.＜/p＞＜p＞Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How ＜em＞do＜/em＞ the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?＜/p＞＜p＞In ＜em＞How the Mighty Fall＜/em＞, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins' research projectーmore than four years in durationーuncovered five step-wise stages of decline:＜/p＞＜p＞Stage 1: Hubris Born of Success＜/p＞＜p＞Stage 2: Undisciplined Pursuit of More＜/p＞＜p＞Stage 3: Denial of Risk and Peril＜/p＞＜p＞Stage 4: Grasping for Salvation＜/p＞＜p＞Stage 5: Capitulation to Irrelevance or Death＜/p＞＜p＞By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.＜/p＞＜p＞Great companies can stumble, badly, and recover.＜/p＞＜p＞Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recoverーin some cases, coming back even strongerー＜em＞even after having crashed into the depths of Stage 4＜/em＞.＜/p＞＜p＞Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,925円
Customer Success How Innovative Companies Are Reducing Churn and Growing Recurring Revenue【電子書籍】[ Nick Mehta ] 楽天Kobo電子書籍ストア	＜p＞Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.＜/p＞＜p＞Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.＜/p＞＜p＞From the initial planning stages through execution, you'll have expert guidance to help you:＜/p＞＜ul＞＜li＞Understand the context that led to the start of the Customer Success movement＜/li＞＜li＞Build a Customer Success strategy proven by the most competitive companies in the world＜/li＞＜li＞Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks＜/li＞＜/ul＞＜p＞Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,613円
The Cycle of Leadership How Great Leaders Teach Their Companies to Win【電子書籍】[ Noel M. Tichy ] 楽天Kobo電子書籍ストア	＜p＞In The Leadership Engine, Noel Tichy showed how great companies strive to create leaders at all levels of the organization, and how those leaders actively develop future generations of leaders.＜/p＞＜p＞In this new book, he takes the theme further, showing how great companies and their leaders develop their business knowledge into ?achable points of view,?pend a great portion of their time giving their learnings to others, sharing best practices, and how they in turn learn and receive business ideas/knowledge from the employees they are teaching.＜/p＞＜p＞Calling this exchange a virtuous teaching cycle, Professor Tichy shows how business builders from Jack Welch at GE to Joe Liemandt at Trilogy create organizations that foster this knowledge exchange and how their efforts result in smarter, more agile companies, and winning results. Some of these ideas were showcased in Tichy′s recent Harvard Business Review article entitled, ? Ordinary Boot Camp."＜/p＞＜p＞Using examples from GE, Ford, Dell, Southwest Airlines and many others, Tichy presents and analyzes these principles in action and shows how managers can begin to transform their own businesses into teaching organizations and, consequently, better-performing companies＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,443円
The Knowledge-Creating Company How Japanese Companies Create the Dynamics of Innovation【電子書籍】[ Ikujiro Nonaka ] 楽天Kobo電子書籍ストア	＜p＞How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies. In ＜em＞The Knowledge-Creating Company＜/em＞, Nonaka and Takeuchi provide an inside look at how Japanese companies go about creating this new knowledge organizationally. The authors point out that there are two types of knowledge: explicit knowledge, contained in manuals and procedures, and tacit knowledge, learned only by experience, and communicated only indirectly, through metaphor and analogy. U.S. managers focus on explicit knowledge. The Japanese, on the other hand, focus on tacit knowledge. And this, the authors argue, is the key to their success--the Japanese have learned how to transform tacit into explicit knowledge. To explain how this is done--and illuminate Japanese business practices as they do so--the authors range from Greek philosophy to Zen Buddhism, from classical economists to modern management gurus, illustrating the theory of organizational knowledge creation with case studies drawn from such firms as Honda, Canon, Matsushita, NEC, Nissan, 3M, GE, and even the U.S. Marines. For instance, using Matsushita's development of the Home Bakery (the world's first fully automated bread-baking machine for home use), they show how tacit knowledge can be converted to explicit knowledge: when the designers couldn't perfect the dough kneading mechanism, a software programmer apprenticed herself with the master baker at Osaka International Hotel, gained a tacit understanding of kneading, and then conveyed this information to the engineers. In addition, the authors show that, to create knowledge, the best management style is neither top-down nor bottom-up, but rather what they call "middle-up-down," in which the middle managers form a bridge between the ideals of top management and the chaotic realities of the frontline. As we make the turn into the 21st century, a new society is emerging. Peter Drucker calls it the "knowledge society," one that is drastically different from the "industrial society," and one in which ＜em＞acquiring＜/em＞ and ＜em＞applying＜/em＞ knowledge will become key competitive factors. Nonaka and Takeuchi go a step further, arguing that ＜em＞creating＜/em＞ knowledge will become the key to sustaining a competitive advantage in the future. Because the competitive environment and customer preferences changes constantly, knowledge perishes quickly. With ＜em＞The Knowledge-Creating Company＜/em＞, managers have at their fingertips years of insight from Japanese firms that reveal how to create knowledge continuously, and how to exploit it to make successful new products, services, and systems.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,198円
Grow the Pie How Great Companies Deliver Both Purpose and Profit【電子書籍】[ Alex Edmans ] 楽天Kobo電子書籍ストア	＜p＞A Financial Times Book of the Year 2020! What is a responsible business? Common wisdom is that it's one that sacrifices profit for social outcomes. But while it's crucial for companies to serve society, they also have a duty to generate profit for investors - savers, retirees, and pension funds. Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice - companies can create both profit and social value. The most successful companies don't target profit directly, but are driven by purpose - the desire to serve a societal need and contribute to human betterment. The book explains how to embed purpose into practice so that it's more than just a mission statement, and discusses the critical role of working collaboratively with a company's investors, employees, and customers. Rigorous research also uncovers surprising results on how executive pay, shareholder activism, and share buybacks can be used for the common good.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,772円
Sales Engagement How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale【電子書籍】[ Manny Medina ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Engage in salesーthe modern way＜/strong＞＜/p＞＜p＞Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. ＜em＞Sales Engagement＜/em＞ details the modern way to build the top of the funnel and generate qualified leads for B2B companies.＜/p＞＜p＞This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.＜/p＞＜p＞? Find common factors holding your sales backーand reverse them through channel optimization＜/p＞＜p＞? Humanize sales with personas and relevant information at every turn＜/p＞＜p＞? Understand why A/B testing is so incredibly critical to success, and how to do it right＜/p＞＜p＞? Take your sales process to the next level with a rock solid, modern Sales Engagement strategy＜/p＞＜p＞This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,125円
Unsavory Truth How Food Companies Skew the Science of What We Eat【電子書籍】[ Marion Nestle ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞A James Beard Award-winner and the author of ＜em＞What to Eat＜/em＞ and ＜em＞Soda Politics＜/em＞, leading nutritionist Marion Nestle exposes how the food industry corrupts scientific research for profit.＜/strong＞＜/p＞＜p＞Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts bombard us with such amazing claims, report them as science, and influence what we eat. Yet, as Marion Nestle explains, these studies are more about marketing than science; they are often paid for by companies that sell those foods. Whether it's a Coca-Cola-backed study hailing light exercise as a calorie neutralizer, or blueberry-sponsored investigators proclaiming that this fruit prevents erectile dysfunction, every corner of the food industry knows how to turn conflicted research into big profit. As Nestle argues, it's time to put public health first. Written with unmatched rigor and insight, ＜em＞Unsavory Truth＜/em＞ reveals how the food industry manipulates nutrition science -- and suggests what we can do about it.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,923円
Account-Based Marketing How to Target and Engage the Companies That Will Grow Your Revenue【電子書籍】[ Chris Golec ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Account-Based Marketing is changing the discipline of marketingーWhy?＜/strong＞＜/p＞＜p＞Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.＜/p＞＜p＞Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, ＜em＞Account-Based Marketing＜/em＞ explains how to execute a world-class ABM strategy from start to finish.＜/p＞＜ul＞＜li＞Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base＜/li＞＜li＞Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs＜/li＞＜li＞Integrate your sales and marketing processes into an efficient, cohesive workflow＜/li＞＜li＞Locate and attract the ideal clients for your business to increase revenue and open up new opportunities＜/li＞＜/ul＞＜p＞From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,833円
The Ultimate Question 2.0 (Revised and Expanded Edition) How Net Promoter Companies Thrive in a Customer-Driven World【電子書籍】[ Fred Reichheld ] 楽天Kobo電子書籍ストア	＜p＞In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify ＜em＞detractors＜/em＞, who sully your firm’s reputation and readily switch to competitors, and ＜em＞promoters＜/em＞, who generate good profits and true, sustainable growth.＜/p＞＜p＞You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.＜/p＞＜p＞In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:＜/p＞＜p＞ Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success＜br /＞ Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers＜br /＞ Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business＜/p＞＜p＞Practical and insightful, ＜em＞The Ultimate Question 2.0＜/em＞ provides a blueprint for long-term growth and success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,738円
The Wise Company How Companies Create Continuous Innovation【電子書籍】[ Ikujiro Nonaka ] 楽天Kobo電子書籍ストア	＜p＞High-velocity change is the fundamental challenge facing companies today. Few companies, however, are prepared to continuously innovate-because they focus on the short-term and do not emphasize the wisdom needed to make sure that their interests are aligned with those of society. Practical wisdom is the bases of continuous innovation, where companies ceaselessly and repeatedly creating new knowledge, disseminating it throughout the organization, and converting knowledge to action over time. In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society. The key: a relentless self-renewal process where companies realize the future they envisions, rather than only responding to changes in the environment. Nonaka and Takeuchi argue that while knowledge-creating companies focusing on tacit and explicit knowledge can generate innovation, they cannot create it on a continuous and ongoing basis without having wisdom about human interactions and how they influence organizational structures and practices. Companies that have resilience, longevity, and sustainability share a number of characteristics, Nonaka and Takeuchi show. Strategies are based on alignment of organizational and societal benefits. Leaders grasp the core of any situation or problem quickly, and intuitively comprehend the nature and meaning of people, things, and events. But wise leadership is not enough: wisdom must infuse the organization through informal as well as formal shared interactions and communications that focus on metaphors and stories that convey the essence and meaning of strategies and actions. In short, Nonaka and Takeuchi demonstrate how continuous innovation results from companies ceaselessly and repeatedly creating new knowledge, disseminating knowledge throughout the organization, and converting that knowledge to action. ＜em＞The Wise Company＜/em＞ presents a new model of knowledge-creation and practice for the twenty-first century.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,064円
Goliath's Revenge How Established Companies Turn the Tables on Digital Disruptors【電子書籍】[ Todd Hewlin ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Harness your company’s incumbent advantages to win the digital disruption game＜/strong＞＜/p＞＜p＞＜em＞Goliath’s Revenge＜/em＞ is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.＜/p＞＜p＞Periods of intense change provide remarkable opportunities. ＜em＞Goliath’s Revenge＜/em＞ delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.＜/p＞＜p＞Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.＜/p＞＜ul＞＜li＞Learn the six new rules that separate winners from losers in the age of digital disruption＜/li＞＜li＞Prioritize your innovation investments to rebuild your competitive moat＜/li＞＜li＞Employ smart cannibalization to defend your core business＜/li＞＜li＞Deliver step-change customer outcomes to grow into adjacent markets＜/li＞＜li＞Reframe your purpose and make talent the centerpiece of your digital innovation strategy＜/li＞＜/ul＞＜p＞＜em＞Goliath’s Revenge＜/em＞ is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,395円
Net Positive How Courageous Companies Thrive by Giving More Than They Take【電子書籍】[ Paul Polman ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞A ＜em＞Financial Times＜/em＞ Best Business Book of the Year＜/strong＞＜/p＞＜p＞＜strong＞Named one of 10 Best New Management Books for 2022 by Thinkers50＜/strong＞＜/p＞＜p＞＜strong＞"An advocate of sustainable capitalism explains how it's done" ー＜em＞The Economist＜/em＞＜/strong＞＜/p＞＜p＞＜strong＞"Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." ー＜em＞The New York Times＜/em＞＜/strong＞＜/p＞＜p＞＜strong＞Named as recommended reading by Fortune's ＜em＞CEO Daily＜/em＞＜/strong＞＜/p＞＜p＞＜strong＞"…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." ー＜em＞Financial Times＜/em＞＜/strong＞＜/p＞＜p＞The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challengesーclimate change and inequalityーand build a thriving business as a result.＜/p＞＜p＞In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. ＜em＞Net Positive＜/em＞ boldly argues that the companies of the future will profit by fixing the world's problems, not creating them.＜/p＞＜p＞Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the na?ve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"ーthriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result.＜/p＞＜p＞With ambitious vision and compelling stories, ＜em＞Net Positive＜/em＞ will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholdersーand your children and grandchildren will thank you for it.＜/p＞＜p＞Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind?＜/p＞＜p＞Join the movement at netpositive.world＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,204円
The Leadership Engine How Winning Companies Build Leaders at E【電子書籍】[ Noel M. Tichy ] 楽天Kobo電子書籍ストア	＜p＞In this Wall Street Journal and BusinessWeek bestseller, Michigan Business School guru and worldwide consultant Noel Tichy brings his special brand of organisational transformation to a practical level that guarantees a leader at every level of an organisation.＜/p＞＜p＞Why do some companies consistently win in the marketplace while others struggle from crisis to crisis? The answer, says Noel Tichy, is that winning companies possess a "Leadership Engine" , a proven system for creating dynamic leaders at every level. Technologies, products and economies constantly change. To get ahead and stay ahead, companies need agile, flexible, innovative leaders who can anticipate change and respond to new realities swiftly. Tichy explains that everyone has untapped leadership potential that can be developed winning leaders and winning organisations have figured out how to do this.＜/p＞＜p＞In this acclaimed bestseller, Tichy offers colourful and insightful best-practice examples from dozens of leaders gathered from decades of research and practical experience.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,604円
The Upstarts How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the World【電子書籍】[ Brad Stone ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞＜em＞New York Times＜/em＞ bestselling author of ＜em＞The Everything Store＜/em＞ Brad Stone takes us deep inside the new Silicon Valley.＜/strong＞＜/p＞＜p＞Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.＜/p＞＜p＞In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.＜/p＞＜p＞＜em＞The Upstarts＜/em＞ is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,531円
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success HACKING GROWTH [ Sean Ellis ] 楽天ブックス	HACKING GROWTH Sean Ellis Morgan Brown CROWN PUB INC2017 Hardcover English ISBN：9780451497215 洋書 Business & SelfーCulture（ビジネス） Business & Economics	4,752円
Winning Now, Winning Later How Companies Can Succeed in the Short Term While Investing for the Long Term【電子書籍】[ David M. Cote ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞LEARN HOW TO GROW YOUR BUSINESS IN A TOUGH ECONOMY＜/strong＞＜/p＞＜p＞＜strong＞In this unpredictable business landscape, everyone is struggling to choose between chasing short-term objectives and creating a secure future for their company, but both are crucial.＜/strong＞＜/p＞＜p＞As CEO of Honeywell, David Cote understood this dilemma well. He turned the company around despite facing the 2008 recession. In these pages, he shows you how taking the same revolutionary approach might be the smartest business decision you’ll ever make.＜/p＞＜p＞Presenting a comprehensive solution to a perennial problem, ＜em＞Winning Now, Winning Later＜/em＞ is a go-to guide for you and leaders everywhere to finally transcend short-termism’s daily grind and leave an enduring legacy of success. This tested and proven approach can strengthen your business like never before and even rescue it from the brink of disaster, no matter how dire the current circumstances may seem.＜/p＞＜p＞In ＜em＞Winning Now, Winning Later＜/em＞, Cote shares 10 essential principles for winning today and tomorrow such as:＜/p＞＜ul＞＜li＞＜p＞Spot business practices that seem attractive in the short term but will cost the company in the future＜/p＞＜p＞Determine where and how to invest in growth initiatives for maximum impact＜/p＞＜p＞Sustain both short-term performance and long-term investments even in challenging times, such as a recession or leadership transition＜/p＞＜p＞Feel inspired to stand up to investors and managers who are solely focused on either short- or long-term company objectives＜/p＞＜p＞Step back and foster independent thinking among those around you＜/p＞＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,325円
Product Operations How successful companies build better products at scale【電子書籍】[ Melissa Perri ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Product Operations is the discipline of helping your Product Management function scale well. Surrounding the team with all of the essential inputs to set strategy, prioritize, and streamline ways of working.＜/strong＞＜/p＞＜p＞Many companies want to reap the benefits of economies of scale that comes with being a product-led company. As our businesses change shape to focus more on software, so do our ways of working. We need to make sure we're breaking down these silos of information and capabilities that arise at scale. To react quickly and set great Product Strategies, leaders and team members alike need access to high quality data and a process to implement their decisions.＜/p＞＜p＞In this book, Melissa Perri and Denise Tilles explain how Product Operations helps solve many of scaling issues companies face today, like:＜/p＞＜ul＞＜li＞Connecting financial metrics back to the delivery of software features＜/li＞＜li＞Better working relationships between go-to-market teams and software teams＜/li＞＜li＞Getting the right information to set and monitor company and product strategies＜/li＞＜li＞Streamlining the flow of user insights into the right teams＜/li＞＜li＞How to set up a Product Management Operating Model＜/li＞＜/ul＞＜p＞Executives and leaders of SAAS scale up and enterprise companies will discover the benefits of the Three Pillars of Product Operations as they read through the stories of real companies who have implemented the function, like Stripe, Uber, athenahealth, Oscar Health, and Fidelity. This book covers the following topics:＜/p＞＜ul＞＜li＞What is Product Operations and why is it an essential function in scaling software companies＜/li＞＜li＞The Three Pillars of Product Operations: Data and Insights; Customer and Market Insights; and Process and Governance＜/li＞＜li＞How to Introduce and Build a Team for Product Operations＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,134円
Digital Business Transformation How Established Companies Sustain Competitive Advantage From Now to Next【電子書籍】[ Nigel Vaz ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Fuel your business' transition into the digital age with this insightful and comprehensive resource＜/strong＞＜/p＞＜p＞＜em＞Digital Business Transformation: How Established Companies Sustain Competitive Advantage＜/em＞ offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, ＜em＞Digital Business Transformation＜/em＞ delivers practical advice and approachable strategies to help businesses realize their digital potential.＜/p＞＜p＞＜em＞Digital Business Transformation＜/em＞ provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:＜/p＞＜ul＞＜li＞How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges＜/li＞＜li＞How to deconstruct decision-making throughout all levels of your organization＜/li＞＜li＞How to combine strategy, product, experience, engineering, and data to produce digital results＜/li＞＜/ul＞＜p＞Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, ＜em＞Digital Business Transformation＜/em＞ delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,408円
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison BECOMING A CATEGORY OF 1 2/E [ Joe Calloway ] 楽天ブックス	BECOMING A CATEGORY OF 1 2/E Joe Calloway WILEY2009 Paperback Revised, Update English ISBN：9780470496350 洋書 Business & SelfーCulture（ビジネス） Business & Economics	3,168円
Trading Up Why Consumers Want New Luxury Goods--and How Companies Create Them【電子書籍】[ Michael J. Silverstein ] 楽天Kobo電子書籍ストア	＜p＞Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.＜/p＞＜p＞In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. ＜em＞Trading Up＜/em＞ has become the definitive book about this growing trend.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,623円
Scaling Up How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition)【電子書籍】[ Verne Harnish ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Winner of the International Book Awards for General Business＜/strong＞＜/p＞＜p＞＜strong＞Winner of the Readers' Favorite International Book Award for Non-Fiction Business＜/strong＞＜/p＞＜p＞This is the first major revision (2022) to Scaling Up since it was published in 2014. With over 500,000 copies in print, it's become the standard for scaling any for-purpose or for-profit organization. In ＜em＞Scaling Up＜/em＞, Harnish and his contributors share practical tools and techniques for scaling an industry dominating business while enjoying the journey. This book is written so everyone ー from frontline employees to senior executives ー can get aligned in contributing to the growth of the firm. ＜em＞Scaling Up＜/em＞ focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash and includes a series of new One-Page tools, including the often copied One-Page Strategic Plan and Rockefeller Habits Execution Checklist?. More than 80,000 firms around the globe have used these tools to scale their organizations successfully. You can too!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,697円
Hacking Growth How Today's Fastest-Growing Companies Drive Breakout Success【電子書籍】[ Sean Ellis ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.＜/strong＞＜/p＞＜p＞It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs.＜/p＞＜p＞So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.＜/p＞＜p＞Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses ＜em＞customers＜/em＞: attaining them, retaining them, engaging them, and motivating them to come back and buy more.＜/p＞＜p＞An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,872円
Design Is How It Works How the Smartest Companies Turn Products into Icons【電子書籍】[ Jay Greene ] 楽天Kobo電子書籍ストア	＜p＞"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs＜/p＞＜p＞There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.＜/p＞＜p＞Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:＜/p＞＜p＞-Porsche pit its designers against each other to create its bestselling Cayenne SUV＜/p＞＜p＞-Clif listened intently to customers, resulting in the industry-changing Luna energy bar＜/p＞＜p＞-OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes＜/p＞＜p＞-LEGO started saying no to its designers-saving its brick business in the process＜/p＞＜p＞Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	873円
Competing with Unicorns How the World's Best Companies Ship Software and Work Differently【電子書籍】[ Jonathan Rasmusson ] 楽天Kobo電子書籍ストア	＜p＞Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns.＜/p＞＜p＞Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it.＜/p＞＜p＞Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen.＜/p＞＜p＞If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies - learn from them.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,077円
Financial Times Guide to Making the Right Investment Decisions, The How to Analyse Companies and Value Shares【電子書籍】[ Michael Cahill ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞About the author＜/strong＞＜/p＞＜p＞＜strong＞Michael Cahill＜/strong＞ is an established analyst and coach, and head of MarketMatters, a training company that specialises in demystifying company valuation and how markets work. A Cambridge economics graduate, he worked for 16 years as an investment analyst in both broking and fund management, including 10 years at UBS Warburg as a member of one its top-rated research teams.＜/p＞＜p＞Michael’s clear and common sense approach to analysing companies and valuing shares was first published in 2003. In this edition, he has taken this subject a stage further, creating a new framework that makes company valuation even more intuitive and accessible.＜/p＞＜p＞Michael’s energy and enthusiasm transforms the subject and inspires people to think about valuation and financial markets differently, prompting one course participant to comment: 'A fantastic teacher ? helpful, resourceful, covered all the ground in great detail but made it all very real and really understandable’. Michael lives in London and as well as working in the UK he regularly teaches and coaches overseas.＜/p＞＜p＞For more information please go to www.marketmatters.co.uk or email michael@marketmatters.co.uk＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,883円
Global Class How the World's Fastest-Growing Companies Scale Globally by Focusing Locally【電子書籍】[ Aaron McDaniel ] 楽天Kobo電子書籍ストア	＜p＞＜em＞Wall Street Journal＜/em＞ Bestseller＜/p＞＜p＞The playbook for a new era of global business.＜/p＞＜p＞The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates.＜/p＞＜p＞To date, business leaders have had to learn how to scale globally the hard wayーthrough trial, error, and failureーsince no guidebook existed to light the way . . . until now.＜/p＞＜p＞Enter ＜em＞Global Class＜/em＞: the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world’s fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate ＜em＞what＜/em＞ this new class of businesses (“Global Class Companies”) do to succeed, ＜em＞who＜/em＞ are the catalysts of their growth, and ＜em＞how＜/em＞ they do it. From market entry to international growth, ＜em＞Global Class＜/em＞ introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business.＜/p＞＜p＞Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, ＜em＞Global Class＜/em＞ is the essential playbook for reaching global scale for businesses of all sizes and stages.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,671円
The Case for Good Jobs How Great Companies Bring Dignity, Pay, and Meaning to Everyone's Work【電子書籍】[ Zeynep Ton ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Named one of the Best Business Books of 2023 by the ＜em＞Financial Times＜/em＞＜/strong＞＜/p＞＜p＞＜strong＞Thinkers50 2023 Winner: Talent Award＜/strong＞＜/p＞＜p＞＜strong＞From MIT professor and pre-eminent voice on Good Jobs comes a leadership guide for choosing excellence and providing good jobs that offer a living wage, dignity, and opportunities for growth.＜/strong＞＜/p＞＜p＞From healthcare facilities to call centers, fulfillment centers to factories, and restaurants to retail stores, companies are struggling to find or keep workers, because the jobs they offer are low-paying, stressful, and provide little chance for growth and success.＜/p＞＜p＞Workers want good jobs, and many leaders want to provide them. But they don't think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnoverーturnover that's partly driven by low pay.＜/p＞＜p＞It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business. And why, more than ever, in a world with tight labor markets, failing to provide good jobs will catch up with you and threaten your business. As the leading scholar on good jobs and president of the Good Jobs Institute, Ton has helped executives at many companies implement a good jobs system. With expertise drawn from spending time on the front lines with workers and their managers, she knows what's keeping most companies mired in mediocrity and how implementing a good jobs system makes them more competitive, more resilient, and more likely to attract and retain loyal customers and dedicated employees.＜/p＞＜p＞Practical, prescriptive, and often provocative, ＜em＞The Case for Good Jobs＜/em＞ is essential reading for company leaders who want toーwho need toーchoose excellence.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,417円