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Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail【電子書籍】[ Daniel Hei?enstein ]
楽天Kobo電子書籍ストア
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<p>Bachelorarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Universit?t Trier (Medienwissenschaft), Sprache: Deutsch, Abstract: Social Media sind in der heutigen Gesellschaft ein omnipr?sentes Ph?nomen. Egal ob beim Fernsehen, beim Einkaufen oder beim Arbeiten, die sozialen Medien sind stets mit dabei. Nur ein kurzer Blick, ein schneller Kommentar oder ein Like: Social Media sind einfach, effektiv und f?r viele Menschen bereits Teil des Alltags. Jeder dritte Deutsche hat bereits einen Facebookaccount (vgl. allfacebook 2013). Zwei Drittel der Nutzer sind mehr als eine Stunde pro Tag auf Facebook online (vgl. Kirch 2013). Bei j?ngeren Personen unter 30 Jahren ist das Internet das meistgenutzte Medium, wobei die meiste Zeit f?r Social Media verwendet wird (vgl. Ridder/Engel 2011, S.4f). Hierbei stellt sich die Frage, warum wir Social Media eigentlich nutzen. 'The idea that media use depends on the perceived satisfactions, needs, wishes, or motives of the prospective audience member is as old as media research itself' (McQuail 1997, S.69). Um die Frage zu untersuchen, orientiert sich die Arbeit an McQuails Aussage und verfolgt einen eher behavioristischen Ansatz, der Startpunkt der Arbeit sind demnach die Bed?rfnisse und Motive der Nutzer (vgl. McQuail 2010, S.420).</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,035円
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Perspectives on Mass Communication A Conversation with Denis McQuail【電子書籍】[ Howard Burton ]
楽天Kobo電子書籍ストア
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<p>Perspectives on Mass Communication is based on an in-depth conversation between Howard Burton and Denis McQuail (1935-2017), who was Emeritus Professor at the University of Amsterdam and Visiting Professor at the University of Southampton. He is widely considered to be one of the most influential scholars in the history of mass communication studies.This wide-ranging conversation provides detailed insights into how examining the media, and in particular mass media, necessarily involves a careful, probing look at our societal values; the concepts, metrics and ideas that McQuail developed to measure the sociological influence of the media; the critical role of journalism in society and more.</p> <p>This carefully-edited book includes an introduction, <em>A Sense of Perspective</em>, and questions for discussion at the end of each chapter:</p> <ol> <li>Plunging into the Media - The beginnings of a unique career</li> <li>Getting Rigorous - “Mass Communication Theory” arrives</li> <li>Journalism and Society - Looking more broadly</li> <li>Bringing It Home - The view from the street</li> <li>Towards the Future - Optimism and pessimism</li> </ol> <p><strong>About Ideas Roadshow Conversations Series (100 books):</strong></p> <p>Presented in an accessible, conversational format, Ideas Roadshow books not only explore frontline academic research featuring world-leading researchers, including 3 Nobel Laureates, but also reveal the inspirations and personal journeys behind the research. Howard Burton holds a PhD in physics and an MA in philosophy, and was the Founding Director of Canada’s Perimeter Institute for Theoretical Physics.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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472円
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Journalism and Society【電子書籍】[ Denis McQuail ]
楽天Kobo電子書籍ストア
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<p>Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and what they should do.<br /> <em><strong>- Stephen Coleman, University of Leeds</strong></em></p> <p>"For a half century we have spoken earnestly of journalism′s responsibility to society instead of to business and government. Now this concept is given sophistication unmatched, by the best scholar of media theory of his generation."<br /> <em><strong>- Clifford Christians, University of Illinois</strong></em></p> <p>"The grand old man of communication theory presents an overarching social theory of journalism that goes beyond the usual Anglo-American focus."<br /> <em><strong>- Jo Bardoel, University of Amsterdam (ASCoR) and Nijmegen</strong></em></p> <p>"This book deals with the eternal question of how journalism is linked to society*...* I cannot think of a better staple food for students of journalism at all levels."<br /> <em><strong>- Kaarle Nordenstreng, University of Tampere</strong></em></p> <p>This is a major new statement on the role of journalism in democracy from one of media and communication′s leading thinkers. <strong>Denis McQuail</strong> leads the reader through a systematic exploration of how and why journalism and society have become so inextricably entwined and - as importantly - what this relationship should be like. It is a strong re-statement of the fundamental values that journalism aspires to. Written for students, this book:</p> <ul> <li>Makes the theory accessible and relevant</li> <li>Teaches the importance of journalism to power and politics</li> <li>Explores the status and future of journalism as a profession</li> <li>Outlines the impact and consequences of the digital</li> <li>Reveals journalism as it is, but also as it should be</li> <li>Takes each chapter further with guided reading list and free online journal articles.</li> </ul> <p>This textbook is the perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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7,346円
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Communication Models for the Study of Mass Communications【電子書籍】[ Denis Mcquail ]
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<p>Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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19,375円
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Communications【電子書籍】[ Denis Mcquail ]
楽天Kobo電子書籍ストア
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<p>First published in 1985. At a time when much attention is directed to the immense technical power and capacity of new means of communication it is worth reaffirming that the consequences for relationships of social power deserve rather more attention. The nature of communication as a field of study and its relationship to sociology is the subject of this study.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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10,445円
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McQuail’s Media and Mass Communication Theory【電子書籍】[ Denis McQuail ]
楽天Kobo電子書籍ストア
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<p>"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ <em><strong>- Professor Sonia Livingstone, London School of Economics and Political Science</strong></em></p> <p>"This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." <em><strong>- Professor Barbie Zelizer, Annenberg School for Communication</strong></em></p> <p>Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.</p> <p>New to this edition:</p> <ul> <li>Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.</li> <li>Discusses the ethics of media and mass communication in all chapters.</li> <li>Introduces a diverse and global range of voices, histories and examples from across the field.</li> <li>Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games.</li> </ul> <p>This book is the benchmark for studying media and mass communication in the 21st century.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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8,151円
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Propaganda【電子書籍】[ Danis McQuail ]
楽天Kobo電子書籍ストア
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<p>La propaganda ha svolto e continua a svolgere un ruolo fondamentale nella comunicazione politica, emergendo come una pratica pianificata sin dalla Prima Guerra Mondiale con l'avvento dei mass media e delle scienze sociali. Durante il XX secolo, l'utilizzo della propaganda da parte dei regimi totalitari ha contribuito a connotare negativamente il termine, legandolo all'inganno, alla manipolazione e alla violenza emotiva, attraverso pratiche come la distorsione delle notizie e la creazione di menzogne. Il saggio di Massimiliano Panarari riprende e attualizza l'analisi di McQuail, offrendo una lettura del fenomeno della propaganda nel contesto del neopopulismo contemporaneo, per comprenderne la complessit? e le ambiguit?, nonch? l'uso diffuso di pratiche di informazione strumentale e persuasiva nella comunicazione politica odierna.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,000円
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Audience Analysis【電子書籍】[ Denis McQuail ]
楽天Kobo電子書籍ストア
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<p>The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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12,781円
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【中古】【輸入品・未使用】McQuail’s Media and Mass Communication Theory
ムジカ&フェリーチェ楽天市場店
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【中古】【輸入品・未使用】McQuail’s Media and Mass Communication Theory【メーカー名】SAGE Publications Ltd【メーカー型番】【ブランド名】SAGE Publications Ltd【商品説明】McQuail’s Media and Mass Communication Theory当店では初期不良に限り、商品到着から7日間は返品を 受付けております。こちらは海外販売用に買取り致しました未使用品です。買取り致しました為、中古扱いとしております。他モールとの併売品の為、完売の際はご連絡致しますのでご了承下さい。速やかにご返金させて頂きます。ご注文からお届けまで1、ご注文⇒ご注文は24時間受け付けております。2、注文確認⇒ご注文後、当店から注文確認メールを送信します。3、配送⇒当店海外倉庫から取り寄せの場合は10〜30日程度でのお届けとなります。国内到着後、発送の際に通知にてご連絡致します。国内倉庫からの場合は3〜7日でのお届けとなります。 ※離島、北海道、九州、沖縄は遅れる場合がございます。予めご了承下さい。お電話でのお問合せは少人数で運営の為受け付けておりませんので、メールにてお問合せお願い致します。営業時間 月〜金 10:00〜17:00お客様都合によるご注文後のキャンセル・返品はお受けしておりませんのでご了承下さい。
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20,488円
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Broken Flowers An unputdownable psychological thriller with many twists and turns【電子書籍】[ Kate McQuaile ]
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<p><strong>A TWISTY PSYCHOLOGICAL THRILLER FROM THE AUTHOR OF <em>WHAT SHE NEVER TOLD ME</em></strong></p> <p><em>**********</em><br /> <em><strong>Your mother. The one person you trust. What if you're wrong?</strong></em></p> <p>Widowed Nan is on her way to her beloved son's wedding. She should be excited, but she is dreading her return to Paradise Place - a small area of Notting Hill that she hasn't dared set foot on for decades. Nan had arrived there as a young girl in the late seventies, desperate for freedom and a career as an artist. But, drawn into a dark obsession that spun out of control, Nan was forced to flee.</p> <p>And while the only thing seemingly connecting her son's wedding and her old secret life is Paradise Place, Nan quickly gets the impression that someone is watching her every move . . . someone she thought was dead.</p> <p>**********<br /> <strong>PRAISE FOR KATE MCQUAILE</strong><br /> <strong>'Elegant, clever and totally convincing' <em>Sunday Mirror</em></strong><br /> <strong>'Everything you want in a thriller' Emma Flint</strong><br /> <strong>'A fast-paced read' <em>Prima</em></strong><br /> <strong>'A twisty tale' <em>Good Housekeeping</em></strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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1,481円
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Without a Word The shocking and addictive mystery that you won't be able to put down【電子書籍】[ Kate McQuaile ]
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<p><em><strong>I was there when it happened. I watched her disappear...</strong></em></p> <p><strong>'EXQUISITE'</strong> <em>- Daily Mail</em><br /> <strong>'POWERFUL'</strong> - <em>Amazon Reviewer</em><br /> **'**<strong>ABSORBING'</strong> - <em>Karen Perry</em><br /> <strong>'INCREDIBLE'</strong> - <em>Amazon Reviewer</em><br /> ***'***<strong>ELEGANT'</strong> - <em>Sunday Mirror</em><br /> <strong>'GRIPPING'</strong> - <em>Amazon Reviewer</em><br /> *'*<strong>ACCOMPLISHED'</strong> - <em>Sunday Times</em><br /> *'*<strong>TANTALIZING'</strong> - <em>Amazon Reviewer</em><br /> ***'***<strong>COMPELLING'</strong> - <em>Candis</em><br /> <strong>'INTRIGUING'</strong> - <em>Amazon Reviewer</em><br /> <strong>'TWISTY'</strong> <em>- Good Housekeeping</em><br /> <strong>'FAST-PACED'</strong> <em>- Prima</em><br /> <strong>'ADDICTIVE'</strong> <em>- Sunday Mirror</em></p> <p><strong>'Everything you want in a thriller'</strong> - Emma Flint, author of <em>Little Deaths</em></p> <p><strong>'This fizzes with intrigue and suspense'</strong> <em>- Candis</em></p> <p><strong>AN EMOTIONAL AND ADDICTIVE PSYCHOLOGICAL DRAMA FROM THE AUTHOR OF THE CRITICALLY ACCLAIMED NOVEL <em>WHAT SHE NEVER TOLD ME</em></strong></p> <p><em>Lillian had phoned telling her to get Skype up and running. 'I have so much to tell you.' Then, the knock on the door. 'Sorry Orla, I'd better see who it is' she said. Orla waited. Seconds became minutes. She didn't know how long she waited before she realised that something terrible had happened.</em></p> <p>For more than a decade, <strong>Lillian's</strong> disappearance has remained unsolved, and <strong>Orla</strong> has found it impossible to move on.</p> <p>Then she receives an unexpected visit from <strong>Ned Moynihan</strong>, the detective who led the original investigation into her friend's vanishing. Moynihan has been receiving anonymous notes accusing him of having failed to investigate the case properly. He assumes the notes are coming from Orla, yet Orla knows nothing of these letters.</p> <p><strong>Is somebody trying to tell them the truth about what really happened to Lillian that night?</strong></p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,426円
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What She Never Told Me The compelling and critically acclaimed mystery【電子書籍】[ Kate McQuaile ]
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<p><strong>What do you do when you find out that your whole life could be a lie? A chilling family drama for fans of Sue Fortin, Louise Candlish and Sabine Durrant's <em>Lie With Me</em>.</strong></p> <p><em>I talked to my mother the night she died, losing myself in memories of when we were happiest together. But I held one memory back, and it surfaces now. I see a green postbox and a small hand stretching up to its oblong mouth. I am never sure whether that small hand is mine. But if not mine, whose?</em></p> <p>Louise Redmond left Ireland for London before she was twenty. Now, more than two decades later, her heart already breaking from a failing marriage, she is summoned home. Her mother is on her deathbed, and it is Louise's last chance to learn the whereabouts of a father she never knew.</p> <p>Stubborn to the end, Marjorie refuses to fill in the pieces of her daughter's fragmented past. Then Louise unexpectedly finds a lead. A man called David Prescott . . . but is he really the father she's been trying to find? And who is the mysterious little girl who appears so often in her dreams? As each new piece of the puzzle leads to another question, Louise begins to suspect that the memories she most treasures could be a delicate web of lies.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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2,155円
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