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Birobidschan【電子書籍】[ Tomer Dotan-Dreyfus ] 楽天Kobo電子書籍ストア	＜p＞Sibirien, 1908. Ein Knall ersch?ttert den sibirischen Wald Tunguska. Zwei Jahrzehnte sp?ter plant Stalin eine j?disch-sozialistische Autonomie an der Grenze zu China: Birobidschan. Was als stalinistisches Experiment der 1930er Jahre scheitert, wird in Tomer Dotan-Dreyfus' Deb?troman zum Dreh- und Angelpunkt einer funkenspr?henden Geschichte: Da sind Alex und Rachel, verliebt seit Kindertagen. Boris Klayn, Fischer und Ur-Birobidschaner. Gregory und Sascha, enge Freunde, einer hat Depressionen, der andere nimmt ihn mit auf einen Roadtrip gen Tunguska. Dmitrij, der Angst vor W?lfen hat. Das Leben in Birobidschan geht seinen Gang, die kleinen und gro?en Sorgen der Bewohner drehen sich fern allen Weltgeschehens ? bis sich die Ereignisse ?berschlagen: Zwei fremde M?nner und ein stummes M?dchen bringen die idyllische Gemeinschaft zum Bersten. In Birobidschan erz?hlt Tomer Dotan-Dreyfus die so unwahrscheinliche wie charmante Geschichte eines j?disch-sozialistischen Schtetls in Sibirien und kn?pft damit an die jiddische Erz?hltradition und den magischen Realismus an. Ein gewitzter Deb?troman, eigenwillig und voller Fabulierlust.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,000円
Game-Based Marketing Inspire Customer Loyalty Through Rewards, Challenges, and Contests【電子書籍】[ Gabe Zichermann ] 楽天Kobo電子書籍ストア	＜p＞Harness the power of games to create extraordinary customer engagement with ＜em＞Game-Based Marketing＜/em＞.＜/p＞＜p＞Gamification is revolutionizing the web and mobile apps.＜/p＞＜p＞Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards ? these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.＜/p＞＜p＞＜em＞Game-Based Marketing＜/em＞ unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:＜/p＞＜ul＞＜li＞Why good leaderboards shouldn’t feature the Top 10 players.＜/li＞＜li＞Most games are played as an excuse to socialize, not to achieve.＜/li＞＜li＞Status is worth 10x more than cash to most consumers.＜/li＞＜li＞Badges are not enough: but they are important.＜/li＞＜li＞You don’t need to offer real-world prizing to run a blockbuster sweepstakes.＜/li＞＜/ul＞＜p＞And learn even more:＜/p＞＜ul＞＜li＞How to architect a point system that works＜/li＞＜li＞Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges＜/li＞＜li＞Maximizing the value and impact of badges＜/li＞＜li＞Future-proofing your design＜/li＞＜li＞Challenging users without distraction＜/li＞＜/ul＞＜p＞Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, ＜em＞Game-Based Marketing＜/em＞ brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.＜/p＞＜p＞Are you ready to play?＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,125円
Why Customers Would Rather Have a Smartphone than a Car Relationship Retailing as an Opportunity【電子書籍】[ Cor Molenaar ] 楽天Kobo電子書籍ストア	＜p＞Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for change, few of them have established convincing or sustainable models for the future. Cor Molenaar argues that by understanding the drivers behind these new consumer behaviours, retailers can identify the opportunities this represents and adapt their offering accordingly. The kind of relationship retailing he advocates involves the way the retailer interacts with their customer; the new environment that they need to sustain along with their ability to relate customer data, technology and new services. The author interweaves examples from traditional and virtual retailing with his research on consumer psychology and buying behaviour to offer a sophisticated and at times challenging guide for all those involved in retailing, as well as those responsible for planning and designing social and retail space.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	16,510円
Digital Sales Transformation in a Customer First World【電子書籍】[ Donal Daly ] 楽天Kobo電子書籍ストア	＜p＞Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme. Digital Sales Transformation in a Customer First World will be your constant companion as your execute your Digital Sales Transformation strategy. At over 500 pages, it is packed with actionable knowledge as a blueprint for your journey. It guides you to define your Ideal Customer Profile, to Understand the Customer’s Business, to Build, Elevate and Expand Relationships, and how to Create and Communicate Value. It includes a framework to build an effective Executive Sponsor Program, to execute Account Based Marketing, and describes the role of Artificial Intelligence in enterprise B2B sales. It sets out Strategy, Sales Execution, and Sales Management methods for Sales Process, Opportunity Management, Account Management and overall Sales Team Performance Management, and it describes the technology to use in each case.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,690円
Hedonism, Utilitarianism, and Consumer Behavior Exploring the Consequences of Customer Orientation【電子書籍】[ Daniele Scarpi ] 楽天Kobo電子書籍ストア	＜p＞This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts ? intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	6,076円
Traffic Secrets The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers【電子書籍】[ Russell Brunson ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.＜/strong＞＜/p＞＜p＞The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you.＜/p＞＜p＞And that is a tragedy.＜/p＞＜p＞＜em＞Traffic Secrets＜/em＞ was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.＜/p＞＜p＞It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.＜/p＞＜p＞To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.＜/p＞＜p＞Waiting for people to come to you is not a strategy.＜/p＞＜p＞Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.＜/p＞＜p＞Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,885円
Ask The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex【電子書籍】[ Ryan Levesque ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them.＜/strong＞＜/p＞＜p＞As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking?＜br /＞ In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer.＜br /＞ The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,751円
From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven techniques for understanding and engaging with your customers【電子書籍】[ Robert Coppenhaver ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Make the right decisions about your products and services by listening effectively to the people that matter ? your customers＜/strong＞＜/p＞＜h4＞Key Features＜/h4＞＜ul＞＜li＞Understand the core components, processes and technologies available for a VOC initiative＜/li＞＜li＞Structure effective VOC programs and turn VOC into actionable product success＜/li＞＜li＞A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them＜/li＞＜/ul＞＜h4＞Book Description＜/h4＞＜p＞Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way ? something that is becoming more and more important with the rise of the increasingly connected world.＜/p＞＜p＞This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded.＜/p＞＜p＞By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them.＜/p＞＜h4＞What you will learn＜/h4＞＜ul＞＜li＞Learn why customer input is so critical for the product's success＜/li＞＜li＞Discover the articulated and unarticulated needs of your customers＜/li＞＜li＞Deploy an effective VoC program in your organization＜/li＞＜li＞Learn which tools and methods you need to set up a successful VoC program＜/li＞＜li＞Interview customers ? where, how many, and who＜/li＞＜li＞Create an interview guide and roles in the interview process＜/li＞＜li＞Translate the customer input into your product specifications＜/li＞＜li＞Integrate VoC into your marketing campaigns and pricing process＜/li＞＜/ul＞＜h4＞Who this book is for＜/h4＞＜p＞The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,582円
Inspired How to Create Tech Products Customers Love【電子書籍】[ Marty Cagan ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Learn to design, build, and scale products consumers can't get enough of＜/strong＞＜/p＞＜p＞How do today's most successful tech companies￣Amazon, Google, Facebook, Netflix, Tesla￣design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In ＜em＞INSPIRED,＜/em＞ technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love￣and that will work for your business.＜/p＞＜p＞With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations￣dramatically improving their own product efforts.＜/p＞＜p＞Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, ＜em＞INSPIRED＜/em＞ will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.＜/p＞＜p＞Filled with the author's own personal stories￣and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix￣＜em＞INSPIRED＜/em＞ will show you how to turn up the dial of your own product efforts, creating technology products your customers love.＜/p＞＜p＞The first edition of ＜em＞INSPIRED,＜/em＞ published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new￣sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,819円
The Effortless Experience Conquering the New Battleground for Customer Loyalty【電子書籍】[ Matthew Dixon ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. ＜em＞But what if everyone is wrong?＜/em＞＜/strong＞＜/p＞＜p＞In their acclaimed bestseller ＜em＞The Challenger Sale＜/em＞, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subjectーcustomer loyaltyーwith a new book that turns the conventional wisdom on its head.＜/p＞＜p＞The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overratedーit simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality:＜/p＞＜p＞＜em＞Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. ＜strong＞Most customers don’t want to be “wowed”; they want an effortless experience.＜/strong＞ And they are far more likely to punish you for bad service than to reward you for good service.＜/em＞＜/p＞＜p＞If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bankーdo you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees?＜/p＞＜p＞＜em＞The Effortless Experience＜/em＞ takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyalーand disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver.＜/p＞＜p＞The rewards are there for the taking, and the pathway to achieving them is now clearly marked.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,129円
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It【電子書籍】[ April Dunford ] 楽天Kobo電子書籍ストア	＜p＞You know your product is awesomeーbut does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”ーand then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,088円
The Sales Magnet How to Get More Customers Without Cold Calling【電子書籍】[ Kendra Lee ] 楽天Kobo電子書籍ストア	＜p＞ Many of you may be entrepreneurs who started your own businesses and were forced into sales to be successful. Or you were dragged into selling reluctantly because your job role changed. Some of you, like me, actually chose to make the move because sales sounded more exciting and lucrative. Regardless of how we all got here, we're in sales with personal goals that require us to find prospects to achieve them.＜/p＞＜p＞ But where do we find those people?＜/p＞＜p＞＜strong＞I wrote this book as a resource for you,＜/strong＞ to aid in attracting prospects from your list of small and midsize companies. I've included loads of tips, techniques, and examples you can use to successfully draw prospects to you. I guarantee you that these strategies work. All you have to do is test them with your prospects and you'll see. As you read, pick out those strategies that feel most comfortable to you and try them. You'll know right away what works for you and what doesn't.＜/p＞＜p＞＜strong＞Use my ideas.＜/strong＞ Adapt them to the companies in your target segment. Learn from my mistakes and successes. I know you'll find as much good fortune as I did. Soon you'll have the problem of too many leads coming your way. And that's a problem we're all happy to have!＜/p＞＜p＞＜strong＞Share Your Successes! ＜/strong＞I'm very interested to hear about your successes as you try ideas from this book. I look forward to hearing how you adapted them for your own markets and the results you achieved! Share them with me and I'll feature YOUR story on our website.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,683円
The Innovative Seller Keeping Pace in an AI and Customer-Centric World【電子書籍】[ Jake Dunlap ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Practical and straightforward solutions to everyday sales challenges＜/strong＞＜/p＞＜p＞In ＜em＞The Innovative Seller: Keeping Pace In An AI and Customer-Centric World,＜/em＞ veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.＜/p＞＜p＞The author has included a comprehensive tactical appendix, so you can easily identify and locate the exact solution you need when you encounter a specific problem. You’ll also find:＜/p＞＜ul＞＜li＞Proven, grounded, and actionable techniques you can apply immediately to improve your sales performance＜/li＞＜li＞Instructive stories and anecdotes drawn from Dunlap’s decades of sales and sales training experience＜/li＞＜li＞Insightful discussions of how the typical sales process and model has changed over the years and how to adapt to the new realities of the discipline＜/li＞＜/ul＞＜p＞An engaging and eye-opening resource for early- and mid-career sales professionals, as well as business development and customer success practitioners, ＜em＞The Innovative Seller＜/em＞ will also prove invaluable to managers and executives at quickly growing companies who seek to optimize their firms’ sales processes and results.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,436円
The Ultimate Question 2.0 (Revised and Expanded Edition) How Net Promoter Companies Thrive in a Customer-Driven World【電子書籍】[ Fred Reichheld ] 楽天Kobo電子書籍ストア	＜p＞In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify ＜em＞detractors＜/em＞, who sully your firm’s reputation and readily switch to competitors, and ＜em＞promoters＜/em＞, who generate good profits and true, sustainable growth.＜/p＞＜p＞You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.＜/p＞＜p＞In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:＜/p＞＜p＞ Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success＜br /＞ Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers＜br /＞ Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business＜/p＞＜p＞Practical and insightful, ＜em＞The Ultimate Question 2.0＜/em＞ provides a blueprint for long-term growth and success.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,716円
This Dark Road to Mercy A Novel【電子書籍】[ Wiley Cash ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞The critically acclaimed author of the ＜em＞New York Times＜/em＞ bestseller ＜em＞A Land More Kind Than Home＜/em＞ーhailed as "a powerfully moving debut that reads as if Cormac McCarthy decided to rewrite Harper Lee's ＜em＞To Kill a Mockingbird＜/em＞" (＜em＞Richmond Times Dispatch＜/em＞)ーreturns with a resonant novel of love and atonement, blood and vengeance, set in western North Carolina, involving two young sisters, a wayward father, and an enemy determined to see him pay for his sins.＜/strong＞＜/p＞＜p＞After their mother's unexpected death, twelve-year-old Easter and her six-year-old sister Ruby are adjusting to life in foster care when their errant father, Wade, suddenly appears. Since Wade signed away his legal rights, the only way he can get his daughters back is to steal them away in the night.＜/p＞＜p＞Brady Weller, the girls' court-appointed guardian, begins looking for Wade, and he quickly turns up unsettling information linking Wade to a recent armored car heist, one with a whopping $14.5 million missing. But Brady Weller isn't the only one hunting the desperate father. Robert Pruitt, a shady and mercurial man nursing a years-old vendetta, is also determined to find Wade and claim his due.＜/p＞＜p＞Narrated by a trio of alternating voices, ＜em＞This Dark Road to Mercy＜/em＞ is a story about the indelible power of family and the primal desire to outrun a past that refuses to let go.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,922円
Marketing 3.0 From Products to Customers to the Human Spirit【電子書籍】[ Philip Kotler ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Understand the next level of marketing＜/strong＞＜/p＞＜p＞The new model for marketing-＜em＞Marketing 3.0＜/em＞-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.＜/p＞＜p＞In ＜em＞Marketing 3.0＜/em＞, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.＜/p＞＜ul＞＜li＞Explains the future of marketing, along with why most marketers are stuck in the past＜/li＞＜li＞Examines companies that are ahead of the curve, such as S. C. Johnson＜/li＞＜li＞Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"＜/li＞＜/ul＞＜p＞In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. ＜em＞Marketing 3.0＜/em＞ is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,501円
Customer Relationship Management Concepts, Applications and Technologies【電子書籍】[ Daniel D. Prior ] 楽天Kobo電子書籍ストア	＜p＞This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.＜/p＞＜p＞Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM.＜/p＞＜p＞The fifth edition has been fully updated to include:＜/p＞＜ul＞＜li＞A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises＜/li＞＜li＞A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments＜/li＞＜li＞A greater emphasis on managerial applications of CRM through new content to help guide managers＜/li＞＜li＞An updated account of new and emerging technologies relevant to CRM＜/li＞＜li＞Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)＜/li＞＜/ul＞＜p＞＜em＞Customer Relationship Management＜/em＞ is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	15,162円
The Machine Age of Customer Insight【電子書籍】楽天Kobo電子書籍ストア	＜p＞We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities.＜/p＞＜p＞＜em＞The Machine Age of Customer Insight＜/em＞ explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age.＜/p＞＜p＞The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	6,064円
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle【電子書籍】[ Sabri Suby ] 楽天Kobo電子書籍ストア	＜p＞In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!＜/p＞＜p＞If you’re tired of struggling to make online marketing work…＜/p＞＜p＞Sick of throwing money down the drain with PPC advertising…＜/p＞＜p＞Or just want to create a torrential downpour of hyper-profitable clients for your business…＜/p＞＜p＞Then THIS will be the most exciting, life-changing book you will EVER read.＜/p＞＜p＞Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency 2 years running) is finally revealing the exact system he’s used to go from $50 to over $10m in annual revenue…And deployed in over 167 niches to create more than $400m in sales for his clients ? in just 4 years flat!＜/p＞＜p＞FULL DISCLOSURE: This book is NOT for the faint of heart.＜/p＞＜p＞If you want the same tired, outdated advice…＜/p＞＜p＞Untested theories which sound good but don’t work in the real world…＜/p＞＜p＞Or a book full of ‘warm and fuzzy’ stories which make you feel good…＜/p＞＜p＞Then this book is NOT for you.＜/p＞＜p＞However, if you want to FINALLY discover what’s working online…＜/p＞＜p＞Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline…＜/p＞＜p＞And elevate your business above the competition and CRUSH them into a fine powder…＜/p＞＜p＞Then ‘Sell Like Crazy’ will change your business-life forever.＜/p＞＜p＞Here’s just a taste of what Sabri reveals in this revolutionary book...＜/p＞＜p＞? How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)＜/p＞＜p＞? Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details)＜/p＞＜p＞? The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly ー (Phase 3: Create the perfect bait for your dream buyer )＜/p＞＜p＞? How to uncover large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition) (Phase 4: The Godfather Strategy)＜/p＞＜p＞? The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic)＜/p＞＜p＞? A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)＜/p＞＜p＞? The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique)＜/p＞＜p＞? How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,499円
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions【電子書籍】[ Mindy Weinstein ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Drive revenue and grow your business by using the powerful concept of scarcity＜/strong＞＜/p＞＜p＞Scarcity isn't just one of the key principles of influence, it's arguably the most powerfulーinvoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.＜/p＞＜p＞And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.＜/p＞＜p＞In ＜em＞The Power of Scarcity＜/em＞, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services.＜/p＞＜p＞In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messagesーsupply related, demand related, time related or limited editionーaffect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences.＜/p＞＜p＞For anyone involved in sales and marketing today, ＜em＞The Power of Scarcity＜/em＞ is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,774円
The Challenger Sale Taking Control of the Customer Conversation【電子書籍】[ Matthew Dixon ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.＜/strong＞＜/p＞＜p＞The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.＜/p＞＜p＞Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, ＜em＞The Challenger Sale＜/em＞ argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.＜/p＞＜p＞Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.＜/p＞＜p＞The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,291円
Customer Data Platforms Use People Data to Transform the Future of Marketing Engagement【電子書籍】[ Martin Kihn ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Master the hottest technology around to drive marketing success＜/strong＞＜/p＞＜p＞Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? ＜em＞Customer Data Platforms＜/em＞ takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.＜/p＞＜p＞Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. ＜em＞Customer Data Platforms＜/em＞ breaks down the fundamentals, including how to:＜/p＞＜ul＞＜li＞Understand the problems of managing customer data＜/li＞＜li＞Understand what CDPs are and what they do (and don't do)＜/li＞＜li＞Organize and harmonize customer data for use in marketing＜/li＞＜li＞Build a safe, compliant first-party data asset that your brand can use as fuel＜/li＞＜li＞Create a data-driven culture that puts customers at the center of everything you do＜/li＞＜li＞Understand how to use AI and machine learning to drive the future of personalization＜/li＞＜li＞Orchestrate modern customer journeys that react to customers in real-time＜/li＞＜li＞Power analytics with customer data to get closer to true attribution＜/li＞＜/ul＞＜p＞In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,206円
According to Meredith【電子書籍】[ Marie Belloc Lowndes ] 楽天Kobo電子書籍ストア	＜p＞In "According to Meredith," Marie Belloc Lowndes explores the complexities of human relationships through a gripping psychological lens. The narrative is steeped in the early 20th-century English literary tradition, reflecting the influences of realism and the burgeoning psychological novel. As characters navigate their intertwined destinies, Lowndes deftly employs stream-of-consciousness techniques to reveal their innermost thoughts, exposing the nuances of desire, jealousy, and moral ambiguity that underpin their interactions. This work stands as a testament to the rich psychological exploration prevalent in literature of the time, inviting readers to witness the depths of the human psyche. Marie Belloc Lowndes, a prominent figure in early 20th-century literature, drew on her diverse experiences and keen observations to craft her narratives. Born into a literary family, her connections with contemporaries like H.G. Wells and her extensive travels informed her understanding of human nature. Lowndes's own life experiences, including the societal tensions of her era and her passion for the complexities of morality, certainly shaped her approach in writing this novel, allowing her to craft characters that resonate with authenticity and depth. "According to Meredith" is a compelling read for lovers of psychological fiction and those interested in the intricate tapestry of human emotions. Lowndes skillfully invites readers to unravel the layered relationships and moral dilemmas facing her characters. This evocative narrative not only captivates the imagination but also offers profound insights into the darker aspects of humanity, making it a must-read for anyone seeking a thought-provoking literary experience.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	310円
Practical Zendesk Administration A World-Class Customer Service Platform【電子書籍】[ Stafford Vaughan ] 楽天Kobo電子書籍ストア	＜p＞Implementing the Zendesk customer service software as part of your company’s operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. You’ll learn the purpose, benefits, and pitfalls of each Zendesk feature, with examples of how to configure it to match your company’s needs and processes.＜/p＞＜p＞Written by written by two experienced Zendesk product trainers, this book is distilled from years of working in the trenches, launching customer implementations, and answering thousands of questions from participants throughout the world. With it, you’ll be able to determine the best way to put Zendesk’s vast potential to work for your company.＜/p＞＜ul＞＜li＞Apply custom branding to your user-facing support portal＜/li＞＜li＞Mitigate risk by implementing various Zendesk security features＜/li＞＜li＞Manage profiles and permissions for users, agents, and administrators＜/li＞＜li＞Create tickets from email, voice, chat, feedback tabs, and social media＜/li＞＜li＞Capture and classify help requests through standard and custom fields＜/li＞＜li＞Use techniques to build an efficient agent support process＜/li＞＜li＞Automate your business rules in Zendesk to streamline your workflow＜/li＞＜li＞Provide your customers with self-service support＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,813円
Providing a New Perspective on Understanding and Measuring of Customer Inspiration【電子書籍】[ Lisa Stoll ] 楽天Kobo電子書籍ストア	＜p＞The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	10,938円
The Experience Economy, With a New Preface by the Authors Competing for Customer Time, Attention, and Money【電子書籍】[ B. Joseph Pine II ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Time is limited. Attention is scarce. Are you engaging your customers?＜/strong＞＜/p＞＜p＞Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?＜/p＞＜p＞Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.＜/p＞＜p＞This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, ＜em＞The Experience Economy＜/em＞ has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.＜/p＞＜p＞Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, ＜em＞The Experience Economy＜/em＞ helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,312円
SNAP Selling Speed Up Sales and Win More Business with Today's Frazzled Customers【電子書籍】[ Jill Konrath ] 楽天Kobo電子書籍ストア	＜p＞Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable.＜br /＞ Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:＜/p＞＜p＞-＜strong＞Keep it ＜em＞Simple＜/em＞＜/strong＞: When you make things easy and clear for your customers, they'll change from the status quo.＜br /＞ -＜strong＞Be ＜em＞iNvaluable＜/em＞＜/strong＞: You have to stand out by being the person your customers can't live without.＜br /＞ -＜strong＞Always ＜em＞Align＜/em＞＜/strong＞: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.＜br /＞ -＜strong＞Raise ＜em＞Priorities＜/em＞＜/strong＞: To maintain momentum, keep the most important decisions at the forefront of their mind.＜/p＞＜p＞＜em＞SNAP Selling＜/em＞ is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,144円
The Amazon Management System The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders【電子書籍】[ Ram Charan ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Amazon’s trillion-dollar success is the envy of everyone, but achievable by anyone.＜/strong＞＜/p＞＜p＞What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level.＜/p＞＜p＞Learning it is as simple as six building blocks distilled by New York Times bestselling author and global CEO advisor Ram Charan and Julia Yang in The Amazon Management System.＜/p＞＜p＞＜strong＞The Ultimate Digital Engine that Powered Amazon’s Unprecedented Growth and Shareholder Value Creation:＜/strong＞＜/p＞＜p＞Building Block 1: Customer-Obsessed Business Model＜/p＞＜p＞Building Block 2: Continuous Bar-Raising Talent Pool＜/p＞＜p＞Building Block 3: AI-Powered Data & Metrics System＜/p＞＜p＞Building Block 4: Ground-Breaking Invention Machine＜/p＞＜p＞Building Block 5: High-Velocity & High-Quality Decision-Making＜/p＞＜p＞Building Block 6: A forever Day 1 culture.＜/p＞＜p＞From their high-velocity decision-making to their top talent hiring practices, the insider secrets behind Amazon’s success are now within anyone’s grasp, block by block.＜/p＞＜p＞Whether you are an established CEO or a recent college grad, this concise and actionable book will help your business win in a new digital era that demands nonstop innovation.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,346円
解構顧客價?鏈：拆解消費者決策流程發現商機切入點，用需求驅動設計新商業模式 Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption【電子書籍】[ 泰利斯．特謝拉 ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞消費者的需求從未消失，只是重新分配。＜/strong＞＜/p＞＜p＞＜strong＞先滿足顧客消費價?鏈中的一個環節，就能用需求驅動新商機！＜/strong＞＜/p＞＜p＞全球精品龍頭LVMH旗下美妝通路絲芙蘭Sephora流失顧客，竟是被提供化妝保養品郵寄試用包的小公司Birchbox搶走的？＜/p＞＜p＞沒有藝電EA那樣雄厚的資本開發遊戲，電玩開發商Twitch為什麼能抓住一批玩家快速崛起？＜/p＞＜p＞微軟從開發文書處理軟體跨界遊戲是如何抓住消費者，成為遊戲界的網飛Netfilx？＜/p＞＜p＞＜strong＞顛覆市場的不是科技，而是未意識到消費者行為改變！＜/strong＞＜/p＞＜p＞＜strong＞追蹤顧客從搜尋到使用的過程，鎖定一個環節切入，開?新市場。＜/strong＞＜/p＞＜p＞本書作者特謝拉（Thales S. Teixeira）在哈佛商學院教授數位行銷，10年來深入觀察市場上的商業模式創新，花6年時間親自訪問Airbnb、google、Facebook、可口可樂、沃爾瑪、藝電等全球知名企業的高階主管，他發現真正大規模顛覆市場的動能不是來自技術創新，而是企業未察覺的消費模式轉變。而且，這個現象是跨?業的，不只衝?傳統大企業，新創公司也面臨被快速取代的威脅。＜/p＞＜p＞該如何了解消費者的改變，特謝拉研究發現，可以從顧客價?鏈找機會、抓住顧客。消費者買東西不是一個動作，而是環環相扣的鏈條：＜/p＞＜p＞評估→選擇→購買→收取→使用→處理＜/p＞＜p＞?一個環節對顧客都有不同的價?。只要能滿足一個環節的需求，就能?切入顧客的消費流程，不僅能抓住消費者、甚至可以顛覆市場。＜/p＞＜p＞該如何找到切入點？特謝拉指出有五個?驟：＜/p＞＜ul＞＜li＞＜strong＞確認顧客價?鏈＜/strong＞。消費者從搜集資訊、購買、到使用後?棄，到底經??些環節？＜/li＞＜li＞＜strong＞將顧客價?鏈活動分類＜/strong＞。這?個環節對消費者的價?都一樣?？他們心甘情願為?些環節付錢？?些環節在消費者眼中沒價?？＜/li＞＜li＞＜strong＞找出顧客價?鏈活動間的弱連結＜/strong＞。即顧客最不便、花最多時間或金錢成本之處。＜/li＞＜li＞＜strong＞打破弱連結＜/strong＞。?能提供比現行企業更專業、更便利的服務。＜/li＞＜li＞＜strong＞預測企業會如何回應＜/strong＞。從這個環節切入，其他企業會有什麼反應？會削價競爭、控訴違法或併購？＜/li＞＜/ul＞＜p＞＜strong＞顧客行為會傳染，跨行業學習是捷徑。＜/strong＞＜/p＞＜p＞特謝拉還發現某個?業的顛覆會在相鄰市場掀起連鎖效應。他在書中列出食、衣、住、行、育、樂、醫療七大類，觀察多數人在這七大類中如何分配大部分的時間與金錢，即能看出趨勢變化，及早找到自己的新機會。＜/p＞＜p＞＜strong＞各界推薦＜/strong＞＜/p＞＜p＞iFit愛痩身共同創?人　謝銘元＜/p＞＜p＞B2B業務行銷專家　?育宏＜/p＞＜p＞「書中豐富的案例?助在面臨數位顛覆的浪潮中，聚焦於最重要的事──顧客需求，並顛覆傳統企業從資源本位出發的迷思，帶領我們從顧客價?鏈中?掘新的商業模式。」＜/p＞＜p＞──B2B業務行銷專家　?育宏＜/p＞＜p＞「泰利斯．特謝拉（Thales S. Teixeira）將理論與實務相結合，為企業迫切想了解的數位轉型問題，帶來卓越而精闢的創見與策略，在開?客?價?鏈的過程中，他為我們提供了一張地圖，?助我們贏得新客?，並在被徹底顛覆的商業模式中，留住那些既有客?。這套理論獨特又充滿智慧，?得一讀！”＜/p＞＜p＞──セン姆．柯林斯（Jim Collins），《從A到A+》作者＜/p＞＜p＞「多數企業誤會數位轉型的成功關鍵，透過拆解客?價?鏈的過程，泰利斯．特謝拉（Thales S. Teixeira）提出精闢的數位轉型解方，更重要的是，它為所有行業的高階經理人創造一個通用的理論模型，讓他們能用以客?為中心的方法，了解競爭對手並提出相應的策略。」＜/p＞＜p＞──約翰．奎爾奇(John Quelch)，邁阿密?蒂大學和艾倫．赫伯特商學院院長、牛津大學名譽院士＜/p＞＜p＞「若企業想在現在的市場上取得領先地位，它必須具備一個條件就是以顧客為中心，靈活地掌握顧客期待不斷變化的微弱訊號，並快速地擬定應對策略。泰利斯．特謝拉（Thales S. Teixeira）提供了一個全新的視角和理論模型，?助企業在數位轉型的困境中，做出正確的決策。」＜/p＞＜p＞──琳達?希爾（Linda A. Hill），哈佛商學院教授、美國經濟學家＜/p＞＜p＞「泰利斯．特謝拉（Thales S. Teixeira）教授對當今消費者的體驗和期望有非常實際的見解。透過他的研究，可以得知從以?品為中心轉變成以顧客為中心的行銷策略，對現在的企業有多麼重要，所有行銷工作者都應該看這本書。」＜/p＞＜p＞──碧??金（Brigitte H.King），歐?雅（L'Oreal）法國首席行銷長＜/p＞＜p＞「哈佛商學院教授特謝拉（Thales S. Teixeira）明確地提出新創企業將如何顛覆消費者的消費行為及購買管道。好消息是，這一切都是可以預見的。在解鎖客?價?鏈的過程中，他提供了一個清晰的路徑，以了解數位顛覆如何影響企業，以及企業可以做些什麼來留住他們的客?。」＜/p＞＜p＞──尼拉?沙阿（Niraj Shah），Wayfair聯合創?人兼首席執行官＜/p＞＜p＞「我們所有人都數位浪潮打亂的??，若想重新站上?峰，一定要讀這本書。」＜/p＞＜p＞──豪爾赫?保羅?勒曼（Jorge Paulo Lemann），3G Capital投資公司共同創?人＜/p＞＜p＞　　「特謝拉（Thales S. Teixeira）提出了一個關鍵的、經常被忽視的觀點：數位顛覆是為了讓消費者的生活更輕鬆，科技只是達到這個目的的手段。」＜/p＞＜p＞──簡?拜耳（Jan Bayer），阿克塞爾?斯普林格集團（Axel Springer）新聞媒體兼執行董事會主席＜/p＞＜p＞　　「對於真正以客?為中心的工作者來?，顛覆並不可怕，他們理解並能有效打中客?價?鏈上的痛點。顛覆者如果能解決目前龍頭企業的盲點或客?的痛點，就可以迅速崛起獲得市占率。特謝拉（Thales S. Teixeira）教授的新書不僅指引當前企業數位轉型的方向，也讓目前割據市場的大企業有所警テキ。」＜/p＞＜p＞──錢果豐，香港恒生銀行獨立非執行董事長＜/p＞＜p＞＜strong＞作者簡介＜/strong＞＜/p＞＜p＞＜strong＞泰利斯．特謝拉＜/strong＞（THALES S. TEIXEIRA）＜/p＞＜p＞哈佛商學院Lumry Family企業管理副教授。特謝拉是數位行銷策略與電子商務專家，注意力經濟的先驅，注意力經濟是一個探索如何有效運用消費者注意力，來獲取並吸引消費者的新興領域（www.economics ofattention.com）。他的研究獲得主流刊物廣泛報導，像是《哈佛商業評論》、《富比士》、《經濟學人》與《紐約時報》。特謝拉教授擔任美國食品與藥物管理局（Food and Drug Administration）與數個學術期刊的評論員。他近期的客?包括BMW、西門子、拜耳、耐吉、YouTube與微軟，他也為無數新創企業提供建議。他時常在企業與大型會議發表演?，過去受邀在Facebook、全國零售聯合會週（National Retail Federation Week）、Netflix、聯合利華、Google、坎城廣告節（Cannes Lions Festival）與迪士尼工作室演講。特謝拉教授擁有密西根大學博士學位，他來自巴西。＜/p＞＜p＞＜strong＞格雷格．皮霍達＜/strong＞＜/p＞＜p＞哈佛商學院尼曼實驗室研究助理，前新聞編輯。＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,374円
Uncommon Service How to Win by Putting Customers at the Core of Your Business【電子書籍】[ Frances Frei ] 楽天Kobo電子書籍ストア	＜p＞Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.＜/p＞＜p＞In ＜em＞Uncommon Service＜/em＞, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes.＜/p＞＜p＞The authors reveal a transformed view of service, presenting an operating model built on tough choices organizations must make:＜/p＞＜p＞＜strong＞How do customers define excellence” in your offering?＜/strong＞ Is it convenience? Friendliness? Flexible choices? Price?＜/p＞＜p＞＜strong＞How will you get paid for that excellence?＜/strong＞ Will you charge customers more? Get them to handle more service tasks themselves?＜/p＞＜p＞＜strong＞How will you empower your employees to deliver excellence?＜/strong＞ What will your recruiting, selection, training, and job design practices look like? What about your organizational culture?＜/p＞＜p＞＜strong＞How will you get your customers to behave?＜/strong＞ For example, what do you need to do to get them to treat your employees with respect? Do you need to make it easier for them to use new technology?＜/p＞＜p＞Practical and engaging, ＜em＞Uncommon Service＜/em＞ makes a powerful case for a new and systematic approach to service as a means of boosting productivity, profitability, and competitive advantage.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,716円