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商品	説明	価格
TouchPoints Creating Powerful Leadership Connections in the Smallest of Moments【電子書籍】[ Douglas Conant ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞A fresh, effective, and enduring way to leadーstarting with your next interaction＜/strong＞＜/p＞＜p＞Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in ＜em＞TouchPoints＜/em＞, Conant and Norgaard argue that theseーand every point of contact with other peopleーare overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands.＜/p＞＜p＞＜em＞TouchPoints＜/em＞ speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energyーone magical moment at a time.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,267円
Unified Marketing Strategy Unite your Marketing, Advertising, Sales Messaging and Customer Experience Touchpoints.【電子書籍】[ Jimmy LaSalle ] 楽天Kobo電子書籍ストア	＜p＞Unified Marketing Strategy was written to help business owners get a better understanding of the complete marketing picture. A Unified Marketing Strategy connects advertising messages and expectations to your sales team, and customer support. The goal is to choreograph everything and build a powerful system that keeps new customers flowing through your business. Unified Marketing Strategy was written to help business owners build successful systems within their organization. It will help CEOs instruct and follow up with the C level executives on big picture initiatives to further build their organizations. It will also help marketing and advertising professionals further develop their media planning. Unified Marketing Strategy will explain how to bridge all customer experience touchpoints from Advertising to Sales, to Operations and post-sale follow up.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,334円
TouchPoints【電子書籍】[ Mette N?rgaard ] 楽天Kobo電子書籍ストア	＜p＞Som leder er du n?dt til at v?re forberedt p? at tage beslutninger aktivere folk her og nu. Verden k?rer i et h?sbl?sende tempo, ansvar k?rer i realtid, og ?n ubesindig handling lagt p? Youtube kan n? verden rundt, inden dagen er slut. S? hvordan kan man f? noget gjort i en verden, hvor man er heldig, hvis man kan opdrive fire minutters uforstyrret arbejdstid i l?bet af dagen?＜/p＞＜p＞Det var sidste dag p? et retreat for Campbells mest lovende ledere. Og forfatterne vandrede p? Skytop Lodge-anl?gget i Pocono bjergene, langt fra s?danne hektiske g?rem?l. Mette spurgte Doug: ’Bliver du aldrig tr?t af de endel?se forstyrrelser?’ Doug s? lidt forvirret ud. S? svarede han: ’For mig er det ikke forstyrrelser. Det er muligheder for at ber?re nogen og forbedre situationen.’＜/p＞＜p＞Han virkede n?rmest overrasket over at h?re sig selv ytre ordene. Men forfatterne vidste begge, at han netop havde udtrykt det, som var af afg?rende betydning for hans ledelsesmetode. Det, der har hjulpet ham ham med at besk?ftige tusinder af desillusionerede mennesker og p? dramatisk vis skabe opsving for et lavt pr?sterende Fortune 500-firma, i l?bet af mindre end et ?rti.＜/p＞＜p＞Bogen fokuserer p?, hvordan og hvorfor ledere skal holde op med at klaske til hastesager og forstyrrelser, som om de var irriterende myg, og i stedet bruge disse forstyrrelser, touch points, som en mulighed og en ber?ringsflade for at ud?ve ledelse og f? indflydelse.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	836円
Quick Guide Agile Content-Produktion Die Customer Experience an allen Touchpoints optimal gestalten【電子書籍】[ Sarah Petifourt ] 楽天Kobo電子書籍ストア	＜p＞Dynamisch und nach personalisiertem Mehrwert suchend ? so entwickelt sich unser derzeitiges Kommunikationsverhalten. Gleichzeitig werden Marken f?r Konsumenten immer wichtiger, obgleich deren Produkte nicht mehr einzigartig, sondern nahezu austauschbar sind. Neben neuen Ideen und nutzwertigen Inhalten sind mittlerweile auch strukturelle und technische Raffinessen notwendig, um Konsumenten zu erreichen. Zielf?hrender Content ? das hei?t wirklich jede inhaltliche Botschaft, die ein Unternehmen kommuniziert ? muss daher zu einem unverzichtbaren Tool in den Unternehmen werden. Aber wie produziert und steuert man diesen am besten? Die Antwort lautet: agil!＜/p＞＜p＞Dieses Buch erkl?rt kompakt und fundiert, welche herausragende Bedeutung Content heute hat und wie agile Methoden f?r die Produktion von zielgruppenspezifischen Inhalten angewendet werden k?nnen, um potenzielle Kunden im entscheidenden Moment an allen Touchpoints digital abzuholen und langfristig zu binden.＜/p＞＜p＞Ein n?tzliches Buch mit zahlreichen anschaulichen Beispielen, Transferaufgaben und Fragestellungen, die Ihnen die Anwendung in der Praxis erleichtern.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,725円
TouchPoints: Heaven【電子書籍】[ Randy Alcorn ] 楽天Kobo電子書籍ストア	＜p＞＜em＞Touchpoints - Heaven＜/em＞, based on Randy Alcorn's best-selling book ＜em＞Heaven,＜/em＞ puts the answers to many of your questions about Heaven, eternity, and the New Earth at your fingertips. Then, arranged by topic, ＜em＞Touchpoints - Heaven＜/em＞ provides simple, clear-cut, biblically based answers to such questions as, Will animals inhabit the New Earth? Will we sleep in Heaven? Will we all have beautiful bodies? And Will we work in Heaven?＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	992円
Technology Touchpoints Parenting in the Digital Dystopia【電子書籍】[ Loretta L. C. Brady, PhD, MAC ] 楽天Kobo電子書籍ストア	＜p＞Analyzes the influence of technology and social media on human development with parents and families in mind.＜/p＞＜p＞This is a story about a family coming of age at the same time as smartphones and social media; a multiracial family coming into its own as windows into social injustice opened up before our very screens; and a multi-parent multi-professional family with children living differently depending on which house and which combination of family members happen to be home. While it is a story about a family, it is really the story of technological and global changes unfolding on our doorsteps.＜/p＞＜p＞While many revile the ascendance of smartphones and social media and the way they suck us into the vortex of cyberspace, there are cultural touchpoints that reflect deeper human and technology development patterns, patterns which we would all do well to understand, no matter whether or how we choose to engage in the ever-innovating digital frontiers. Informed by research and interviews with leaders in policy, human development, ethics, and technology Loretta Brady helps readers understand the complex systemic challenges and findings related to technology and human development.＜/p＞＜p＞We do not have to hate or fear technology. It is neither friend nor foe. But understanding its impact on our daily lives is paramount to cultivating a healthier relationship both with our digital lives and our real, lived ones.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,600円
Digital Detox Minder technostress en meer focus dankzij de Touchpoints-methode【電子書籍】[ Florence P?r?s ] 楽天Kobo電子書籍ストア	＜p＞Laat digitale media voor jou werken - en niet andersom! Meer en meer zijn we vergroeid met onze smartphone. We checken koortsachtig elke nieuwsupdate, beantwoorden onze mails 24/7 en instagrammen ons te pletter. Maar daardoor gunnen we ons brein geen minuut rust. Digital coach Florence P?r?s legt uit waarom onze digitale verslaving moordend is voor onze performantie en ons bovendien rusteloos, jachtig en gestresseerd maakt. Een (digitale) burn-out is zo niet veraf. Aan de hand van recente wetenschappelijke studies werkte ze een praktisch en haalbaar detoxtraject uit waarmee je je digitale touchpoints drastisch vermindert en zo je digitale leven weer onder controle krijgt. Het resultaat? Relaxter, creatiever ?n effici?nter werken!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,373円
TouchPoints for Women【電子書籍】[ Ronald A. Beers ] 楽天Kobo電子書籍ストア	＜p＞＜em＞TouchPoints for Women＜/em＞ puts God’s answers to your most pressing questions right at your fingertips. Inside, you’ll find answers, words of encouragement, and Bible promises on nearly 150 alphabetically arranged topicsーfrom affection, belonging, and contentment, to disappointment, loneliness, and security. Whether you read this book straight through or use it as a handy reference guide for those days when life throws you an unexpected curve, you’ll be amazed at the impact God’s Word can and does have on your everyday life.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	744円
Customer Touchpoints: Pers?nlichere und emotionalere Kundenbeziehung im Customer-Relationship-Management (CRM)【電子書籍】[ Simon Baumann ] 楽天Kobo電子書籍ストア	＜p＞Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule f?r Angewandte Wissenschaften Neu-Ulm; fr?her Fachhochschule Neu-Ulm , Sprache: Deutsch, Abstract: Der Aufbau und die Sicherung von Kundenbeziehungen hat in der Vergangenheit eine immer gr??er werdende Bedeutung bei den Unternehmen gewonnen. Die Gr?nde hierf?r sind vielf?ltig. Verantwortlich daf?r ist u.a. der Verlust der traditionellen Wertvorstellung durch einen h?heren Bildungsstand und ein ge?ndertes Informationsverhalten. Dadurch sind die Menschen in der Lage ihr Verhalten immer mehr an den eigenen Vorstellungen auszurichten. Jeder Kunde m?chte seine individuellen Vorstellungen verwirklichen und wird somit immer anspruchsvoller. Die Kommunikation der jeweiligen Unternehmen muss daher die Kunden pers?nlich ansprechen. Des Weiteren werden Produkte immer austauschbarer. Die Produktqualit?t wird zur Selbstverst?ndlichkeit. Es muss also versucht werden USP´s ?ber individuelle Kundenbetreuung zu schaffen. Ein USP stellt einen nachweisbaren, einzigartigen Wettbewerbsvorteil in Bezug auf Art, Zusammensetzung, Leistung eines Produktes oder beim Service dar. Zudem f?hrt eine wachsende Informationsflut in den unterschiedlichsten Medien zu einem immer gr??er werdenden Kundenwunsch nach spezifisch auf Ihn ausgerichteten Informationsbotschaften. Nicht zuletzt spielt die Kostenfrage eine immense Rolle in dem Aufbau und der Sicherung von Kundenbeziehungen. Es ist davon auszugehen, dass es ca. f?nf- bis siebenmal soviel kostet, einen neuen Kunden zu gewinnen, wie eine bestehende Kundenverbindung zu erhalten. Aufgrund dieser Faktoren wird im Folgenden erarbeitet, durch welche Customer Touchpoints die Kundenbeziehung im Rahmen von CRM pers?nlicher und emotionaler werden kann.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,716円
Touchpoints【電子書籍】[ Andrew Rees ] 楽天Kobo電子書籍ストア	＜p＞'Touchpoints' refers to the spark of familiarity generated when we read a story that rings true of our own experience. It covers feelings about the weather, holidays, childhood memories, captivity, setbacks, farewells, grief and devastation. Some carry the warmth of pleasant memories, others the mental pain of harshness and finality in life. Each story has its own set of experiences and associated emotions that confirm our empathy with life's serious and light hearted sides.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	452円
Virtual Touchpoints Humans@WORK, #1【電子書籍】[ Bobbe Baggio ] 楽天Kobo電子書籍ストア	＜p＞Most people who work virtually love it. More people are demanding this as an option. Despite the efforts of companies like IBM, Yahoo, Bank of America, and Aetna to try to reverse course and pull the virtual workers back into the office, virtual work is a trend that will not roll back. Mostly for control issues and out of desperation, companies try to turn back time. Workers are having none of it. Smart companies are not either. Depending on the source, 40% or more of the workforce is currently working virtually. The number of days, hours or some other criteria often qualifies this. What is undeniable though is that this number is growing.＜/p＞＜p＞In 2015, IBM boasted that 40% of its work force was virtual and that it had the tools and systems to support this trend. Surveys conducted by Gallop support 20% of the workforce works virtually full time and about 43% works virtually some of the time. Many giants like United Healthcare, Salesforce.com, American Express and Amazon support a virtual workplace. Virtual work is desirable, improves the quality of life and allows for work-life balance and autonomy. Do not interpret this incorrectly, it has its challenges. Nevertheless, consistently, it cuts cost for both the employee and the employer, increases employee satisfaction and retention, and broadens recruiting circles.＜/p＞＜p＞The bigger picture is that most companies do not know what to do with the virtual workforce. They are not sure how to lead, inspire, or measure performance. With a workforce spread across the globe and teams in different time zones and on different continents, synchronous and asynchronous communication is critical. The tools currently available and coming are making virtual work more accessible to more people. The tools are getting better but a company's ability to provide these tools varies. They help employees communicate with new paths and easy access. Virtual employees can travel in the same connection circles, like walking down the hall to the old water cooler. Organizations that support virtual workers tend to be flatter (less hierarchical), more inspiring and more inclusionary. They are more open to innovation and more interested in results.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,500円
Quick Guide Digitale B2B-Kommunikation Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen【電子書籍】[ Michael C. Schmitt ] 楽天Kobo電子書籍ストア	＜p＞Dieses Buch gibt einen kompakten ?berblick ?ber alle digitalen Kommunikationskan?le, die B2B-Unternehmen zielgerichtet f?r sich nutzen k?nnen, um Kunden auch in Zukunft auf sich aufmerksam zu machen, sie zu gewinnen und zu binden. Der Autor beschreibt, wie B2B-Unternehmen Content Marketing und Online-PR f?r sich nutzen, warum Videos hilfreiche Werkzeuge sind und welche Rolle Influencer bei der Ansprache von Business-Zielgruppen spielen. Er erkl?rt, wie Suchmaschinenoptimierung (SEO) funktioniert und welchen Regeln Social Media, Word of Mouth oder Unternehmensblogs unterliegen. Machen auch Sie einen Reality-Check Ihres Unternehmens und finden Sie heraus, mit welchen Kommunikationsma?nahmen Ihr Unternehmen nachhaltig in Kontakt mit der Zielgruppe treten kann. Ein direkt anwendbares Buch, das Sie mit Transfer?bungen und Fragen f?r die Zukunft r?sten und inspirieren soll.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,725円
Technology-Oriented Customer Touchpoints in Context of Services in Retailing A Differentiated Analysis on Social Presence and Privacy Calculus【電子書籍】[ Tobias R?ding ] 楽天Kobo電子書籍ストア	＜p＞In this book, Tobias R?ding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	10,331円
Customer Touchpoints A Complete Guide - 2019 Edition【電子書籍】[ Gerardus Blokdyk ] 楽天Kobo電子書籍ストア	＜p＞Does the Customer Touchpoints performance meet the customer’s requirements? What Customer Touchpoints metrics are outputs of the process? Are procedures documented for managing Customer Touchpoints risks? How do mission and objectives affect the Customer Touchpoints processes of your organization? If substitutes have been appointed, have they been briefed on the Customer Touchpoints goals and received regular communications as to the progress to date?＜/p＞＜p＞Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.＜/p＞＜p＞Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'＜/p＞＜p＞This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Touchpoints investments work better.＜/p＞＜p＞This Customer Touchpoints All-Inclusive Self-Assessment enables You to be that person.＜/p＞＜p＞All the tools you need to an in-depth Customer Touchpoints Self-Assessment. Featuring 945 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Touchpoints improvements can be made.＜/p＞＜p＞In using the questions you will be better able to:＜/p＞＜p＞- diagnose Customer Touchpoints projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices＜/p＞＜p＞- implement evidence-based best practice strategies aligned with overall goals＜/p＞＜p＞- integrate recent advances in Customer Touchpoints and process design strategies into practice according to best practice guidelines＜/p＞＜p＞Using a Self-Assessment tool known as the Customer Touchpoints Scorecard, you will develop a clear picture of which Customer Touchpoints areas need attention.＜/p＞＜p＞Your purchase includes access details to the Customer Touchpoints self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:＜/p＞＜p＞- The latest quick edition of the book in PDF＜/p＞＜p＞- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...＜/p＞＜p＞- The Self-Assessment Excel Dashboard＜/p＞＜p＞- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation＜/p＞＜p＞- In-depth and specific Customer Touchpoints Checklists＜/p＞＜p＞- Project management checklists and templates to assist with implementation＜/p＞＜p＞INCLUDES LIFETIME SELF ASSESSMENT UPDATES＜/p＞＜p＞Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,766円
Virtual Touchpoints【電子書籍】[ Bobbe Baggio ] 楽天Kobo電子書籍ストア	＜p＞Virtual work is desirable. It improves the quality of life and allows for work-life balance and autonomy. It cuts cost for both the employee and the employer and it increases employee satisfaction and retention, and broadens recruiting circles. The tools currently available and coming make virtual work more accessible to more people. The tools are getting better but a company’s ability to provide inspiration and leadership to the virtual workplace varies.＜/p＞＜p＞Work is not what it used to be. The workplace of the present is not the workplace of even a few years ago. The workplace has experienced enormous change in expectations, structure, content and process. Work is more cognitively demanding, team based, virtual, dependent on technology, and less restricted by time and place. This affects the worker and the organization.＜/p＞＜p＞Clear expectations, benchmarks and accountability are important. Opportunities to improve the virtual environment will come about because of our ability to track and use data. There are excellent opportunities for companies to evolve the virtual workplace to an environment that optimizes performance for the individual and the organization.＜/p＞＜p＞Learn to:＜/p＞＜p＞ーManage the Invisible＜/p＞＜p＞ーListen Between the Lines＜/p＞＜p＞ーLose the Illusion of Control＜/p＞＜p＞ーConnect using M2Y: FROG＜/p＞＜p＞ーUse the X Factor＜/p＞＜p＞ーAgree Upon Mutual Success＜/p＞＜p＞ーAnalyze Virtual Performance＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,200円
The Parental Leave Playbook 10 Touchpoints to Transition Smoothly, Strengthen Your Family, and Continue Building your Career【電子書籍】[ Amy Beacom ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Support your growing family without losing professional groundーa proven approach＜/strong＞＜/p＞＜p＞＜em＞The Parental Leave Playbook＜/em＞ helps parents take control of their leave and make the most of what's considered a career timeout, but is actually a vital "time-in" for your life. If you're an expecting or new parent concerned about how your leave and return plans will affect your visibility, candidacy for promotion, work relationships, and performance (not to mention your identity and home life), this book will guide you into the smoothest transition possible. Most importantly, this book will help you as you grow and strengthen yourself and your family while remaining a professional.＜/p＞＜p＞In ＜em＞The Parental Leave Playbook＜/em＞, you'll learn Dr. Amy Beacom's innovative R.E.T.A.I.N. framework and the three-phase, ten-touchpoint model, to coach yourself through the leave process. Beacom identifies the critical points before, during, and after leave where parents and managers must work together, and explains how parents can facilitate success by finessing the way they approach their manager and colleagues. These models are supported by case studies from the author's work in the field with leading organizations like Microsoft, and supplemented by resources such as the evidence-based Parental Leave Transition Assessment (PLTA) sample report, leave action plan templates, reflection prompts, and development exercises to enhance self-awareness and skills.＜/p＞＜p＞You'll learn how to:＜/p＞＜ul＞＜li＞Communicate your parental leave plans effectively and at the right time＜/li＞＜li＞Set expectations with managers and colleagues to ensure a smooth transition＜/li＞＜li＞Learn how to maintain visibility, avoid being replaced, and continue your upward career trajectory during your parental leave and beyond＜/li＞＜li＞Grow and strengthen your family without sacrificing your professional gains＜/li＞＜/ul＞＜p＞All working parents-to-be can benefit from the ideas and proven tools in this direct and practical book.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,243円
Up and Doing Two Presidents, Three Mistakes, and One Great WeekendーTouchpoints to a Better World【電子書籍】[ James A. Harmon ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞From championing developing nations to funding our carbon-free future, investor and advisor James Harmon reveals how markets can move the world forward by creating stable, growing economies and sound deals that promote economic development.＜/strong＞＜/p＞＜p＞James Harmon has always had a passion for ambitious causes. As a banker, he successfully advised corporations, like Starbucks, and helped them to become cultural institutions. Dabbling in the movie and music industries, he found meaning in funding the art he felt would make people happy and add to the public good. His unique perspective on investment led him to the Clinton White House as head of EXIM Bank and, eventually, to Egypt, where he represented the State Department shortly after the Arab Spring. Still "up and doing," today he cochairs the board of the World Resources Institute.＜/p＞＜p＞Not all of Harmon's deals were successes, and he recounts the wins and losses in equal detail, exposing lessons learned, and even sharing a few farcical scenes featuring Washington's and Wall Street's most notorious bold-face names.＜/p＞＜p＞No matter where he is replanted, Harmon advocates for global change by examining the issues of our time, including women's financial empowerment and the urgent need to fight climate change. He encourages our leaders to apply lessons learned in the private sector to the world's most demanding challenges, from helping a local community to electing a president or bolstering a developing African nation.＜/p＞＜p＞＜em＞Up and Doing＜/em＞ presents a tale of the deals that made Harmon a celebrated figure in the world of global investment, and shows that the best way to do well is by also doing good.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,702円
Marketing Communications Touchpoints, Sharing And Disruption【電子書籍】[ Chris Fill ] 楽天Kobo電子書籍ストア	＜p＞The new edition of ＜em＞Marketing Communications＜/em＞ delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.＜/p＞＜p＞The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.＜/p＞＜p＞＜em＞Marketing Communications＜/em＞ is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	6,087円
Touchpoints-Three to Six【電子書籍】[ T. Berry Brazelton ] 楽天Kobo電子書籍ストア	＜p＞For decades, new parents have relied on Dr. Brazelton's wisdom. But all "Brazelton babies" grow up. Now at last, the internationally famous pediatrician, in collaboration with an eminent child psychiatrist, has brought his unique insights to the "magic" preschool and first-grade years.Through delightful profiles of four very different children, the authors apply the touchpoints theory (following the pattern of growth-new challenge-reegression-recharging-and renewed growth) to each of the great cognitive, behavioral, and emotional leaps that occur from age three to six. In the second, alphabetical, half of the book they offer precious guidance to parents facing contemporary pressures and stresses, such as how to keep a child safe without instilling fear, countering the electronic barrage of violent games and marketing aimed at children, coping successfully with varied family configurations, over-scheduling, competition, and many other vital issues today. A Merloyd Lawrence Book＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,388円
TouchPoints for Men【電子書籍】[ Ronald A. Beers ] 楽天Kobo電子書籍ストア	＜p＞Over 2.75 million sold in the TouchPoints line! Finding out what God has to say about our particular needs is what the TouchPoints series is all about. ＜em＞TouchPoints for Men＜/em＞ puts God’s words of encouragement and affirmation at the fingertips of men. Each entry contains thought-provoking questions on a particular topic, answers from Scripture, and a promise from God’s Word.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	868円
Support Of Digital Touchpoints A Complete Guide - 2019 Edition【電子書籍】[ Gerardus Blokdyk ] 楽天Kobo電子書籍ストア	＜p＞Do you combine technical expertise with business knowledge and Support of Digital Touchpoints Key topics include lifecycles, development approaches, requirements and how to make a business case? Do you, as a leader, bounce back quickly from setbacks? How would you define Support of Digital Touchpoints leadership? What are your current levels and trends in key measures or indicators of Support of Digital Touchpoints product and process performance that are important to and directly serve your customers? How do these results compare with the performance of your competitors and other organizations with similar offerings? What is the scope?＜/p＞＜p＞Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.＜/p＞＜p＞Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'＜/p＞＜p＞This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Support Of Digital Touchpoints investments work better.＜/p＞＜p＞This Support Of Digital Touchpoints All-Inclusive Self-Assessment enables You to be that person.＜/p＞＜p＞All the tools you need to an in-depth Support Of Digital Touchpoints Self-Assessment. Featuring 957 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Support Of Digital Touchpoints improvements can be made.＜/p＞＜p＞In using the questions you will be better able to:＜/p＞＜p＞- diagnose Support Of Digital Touchpoints projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices＜/p＞＜p＞- implement evidence-based best practice strategies aligned with overall goals＜/p＞＜p＞- integrate recent advances in Support Of Digital Touchpoints and process design strategies into practice according to best practice guidelines＜/p＞＜p＞Using a Self-Assessment tool known as the Support Of Digital Touchpoints Scorecard, you will develop a clear picture of which Support Of Digital Touchpoints areas need attention.＜/p＞＜p＞Your purchase includes access details to the Support Of Digital Touchpoints self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:＜/p＞＜p＞- The latest quick edition of the book in PDF＜/p＞＜p＞- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...＜/p＞＜p＞- The Self-Assessment Excel Dashboard＜/p＞＜p＞- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation＜/p＞＜p＞- In-depth and specific Support Of Digital Touchpoints Checklists＜/p＞＜p＞- Project management checklists and templates to assist with implementation＜/p＞＜p＞INCLUDES LIFETIME SELF ASSESSMENT UPDATES＜/p＞＜p＞Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,766円
Beyond Advertising Creating Value Through All Customer Touchpoints【電子書籍】[ Yoram (Jerry) Wind ] 楽天Kobo電子書籍ストア	＜p＞The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?＜/p＞＜p＞Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.＜/p＞＜p＞This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:＜/p＞＜ul＞＜li＞Holistically orchestrate and allocate resources across all touchpoints＜/li＞＜li＞Redefine expectations of success to align for multi-win outcomes＜/li＞＜li＞Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story＜/li＞＜li＞Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints＜/li＞＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,550円
Kundenorientierung und Kundenservice in der Touristik Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen【電子書籍】楽天Kobo電子書籍ストア	＜p＞Dieses Kompendium unterst?tzt Touristikanbieter an jedem Touchpoint mit Reisenden dabei, maximale Kundenorientierung und einen professionellen Kundenservice zu etablieren. Denn: Service ist heutzutage das Differenzierungsmerkmal schlechthin, und das Zusammenspiel von Menschen und Systemen im Sinne der Kunden spielt in Zeiten von Internet, mobilen Anwendungen und Social Media die erfolgsentscheidende Rolle. Dieses Buch zeigt auf, wie die verschiedenen Leistungstr?ger ? Reiseb?ros, Buchungsplattformen, Airlines, Reiseveranstalter sowie Hotellerie und Gastronomie ? den Urlaub zum ganzheitlich positiven Erlebnis f?r den Reisenden machen k?nnen. Renommierte Branchenexperten erl?utern, wie jeder PAX zum gesch?tzten Gast und schlie?lich zum Stammgast entwickelt werden kann. Sie liefern wertvolles und praxistaugliches Know-how, damit die Reise f?r den Urlauber ein Rundum-Sorglos-Paket wird, an das er sich noch lange erinnert.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,997円
Touchpoints Auf Tuchf?hlung mit dem Kunden von heute. Managementstrategien f?r unsere neue Businesswelt【電子書籍】[ Anne M. Sch?ller ] 楽天Kobo電子書籍ストア	＜p＞Das Social Web hat die Art und Weise, wie wir kaufen und Business machen, f?r immer ver?ndert. Eine F?lle neuer "Momente der Wahrheit" ist dabei entstanden. Momente der Wahrheit sind solche, in denen der Kunde erlebt, was die Versprechen eines Unternehmens taugen - um daraufhin seine Entscheidung zu treffen. Wie k?nnen Unternehmen die "Customer Journey", also die Reise eines Kunden durch das Unternehmen, zielf?hrend begleiten? Wie k?nnen sie die wachsende Zahl der Offline- und Online-Touchpoints (Kundenkontaktpunkte) verkn?pfen und nutzen, um damit Geld zu verdienen? Wie k?nnen sie Kunden und Mitarbeiter mit ihren Ideen und Meinungen aktiv involvieren, um Exzellenz zu erreichen? Und wie k?nnen sie ihre Kunden zu Fans, Promotoren und aktiven Empfehlern machen, um dauerhafte Umsatzzuw?chse zu generieren? Touchpoint-Management ist das derzeit wohl am besten geeignete Instrument, um die Herausforderungen unserer neuen Business- und Arbeitswelt zu meistern. Anne M. Sch?ller hat es in zwei Teilen entwickelt: das Mitarbeiter-Touchpoint-Management, das die Beziehungen zwischen F?hrungskraft und internen Kunden neu strukturiert, sowie das Customer-Touchpoint-Management, das Kundenbeziehungen in unseren Zeiten von "social" und "mobile" passend gestaltet. Beide Teile gemeinsam machen die anwendenden Unternehmen strategisch wie auch operativ fit f?r die Zukunft: komplexit?tsreduzierend, mit einfachen Bordmitteln umSetzbar und ohne teure Hilfe von au?en. Ein Tool, das es auch erlaubt, mit punktuellen Ma?nahmen sofort zu beginnen.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,400円
Digital Touchpoints A Complete Guide - 2019 Edition【電子書籍】[ Gerardus Blokdyk ] 楽天Kobo電子書籍ストア	＜p＞Do those selected for the Digital Touchpoints team have a good general understanding of what Digital Touchpoints is all about? How risky is your organization? What goals did you miss? Does Digital Touchpoints appropriately measure and monitor risk? What causes extra work or rework?＜/p＞＜p＞This powerful Digital Touchpoints self-assessment will make you the trusted Digital Touchpoints domain adviser by revealing just what you need to know to be fluent and ready for any Digital Touchpoints challenge.＜/p＞＜p＞How do I reduce the effort in the Digital Touchpoints work to be done to get problems solved? How can I ensure that plans of action include every Digital Touchpoints task and that every Digital Touchpoints outcome is in place? How will I save time investigating strategic and tactical options and ensuring Digital Touchpoints costs are low? How can I deliver tailored Digital Touchpoints advice instantly with structured going-forward plans?＜/p＞＜p＞There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Digital Touchpoints essentials are covered, from every angle: the Digital Touchpoints self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Digital Touchpoints outcomes are achieved.＜/p＞＜p＞Contains extensive criteria grounded in past and current successful projects and activities by experienced Digital Touchpoints practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Digital Touchpoints are maximized with professional results.＜/p＞＜p＞Your purchase includes access details to the Digital Touchpoints self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:＜/p＞＜p＞- The latest quick edition of the book in PDF＜/p＞＜p＞- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...＜/p＞＜p＞- The Self-Assessment Excel Dashboard＜/p＞＜p＞- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation＜/p＞＜p＞- In-depth and specific Digital Touchpoints Checklists＜/p＞＜p＞- Project management checklists and templates to assist with implementation＜/p＞＜p＞INCLUDES LIFETIME SELF ASSESSMENT UPDATES＜/p＞＜p＞Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,766円
Der Konkurrenz ein Kundenerlebnis voraus Customer Experience Management ? 111 Tipps zu Touchpoints, die Kunden begeistern【電子書籍】[ Karin Glattes ] 楽天Kobo電子書籍ストア	＜p＞Produkte und Dienstleistungen werden immer austauschbarer. Unternehmen suchen nach Alleinstellungsmerkmalen, die ihnen die M?glichkeit geben, sich von Mitbewerbern zu unterscheiden und sich gegen?ber Kunden wie Mitarbeitern zu profilieren. Eine L?sung: Customer Experience Management (CXM bzw. CEM), denn professionelles CXM macht aus Kunden wie Mitarbeitern begeisterte und emotional gebundene Markenbotschafter, die Empfehlungen aussprechen und sich positiv an Ihre Erlebnisse erinnern. Das wirkt sich direkt auf den Umsatz aus! Und das ist n?tig, denn Produkte und Dienstleistungen alleine werden immer austauschbarer. Statt entscheidungsrelevante Kontaktpunkte dem Zufall oder einzelnen Mitarbeitern zu ?berlassen, werden diese konsequent und strukturiert ?bespielt“. So wird die ?alte“ W?hrung Kundenzufriedenheit durch neue Begriffe erweitert: NPS (Net Promotor Score), Loyalit?t und emotionale Bindung sind Messgr??en des CX Ansatzes ? sowohl intern als auch extern. In Deutschland fristet das CXM ? au?er in wenigen Konzernen ? noch weitgehend ein Schattendasein. Dies ist im englischsprachigen Raum v?llig anders. Dort wird CXM seit L?ngerem als strategischer Ansatz und Erfolgsmodell in vielen Branchen genutzt. F?r das Buch f?hrte die Autorin Interviews mit Experten aus f?hrenden angels?chsischen Unternehmen aus verschiedenen Branchen und Unternehmensgr??en. Das kondensierte Know-how ist in diese Best-Practice Sammlung eingeflossen, die zeigt ? welche CXM-Bausteine es gibt? was bei der Implementierung und Anwendung zu beachten ist ? welche Fehler zu vermeiden sind ? welche Tipps beherzigt werden sollten und ? wie Sie/Ihr Unternehmen einen maximalen Nutzen aus CXM ziehen.Das Buch vermittelt somit ? mit nur so viel Theorie wie n?tig - den Fahrplan, wie Unternehmen CXM erfolgreich als strategische Erfolgss?ule implementieren und nutzen k?nnen. Es macht auch deutlich, dass CXM ein mittel- bis langfristiger Ansatz ist, der einen Kulturwandel im Unternehmen bedeutet!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,906円
Touchpoint Services A Complete Guide - 2019 Edition【電子書籍】[ Gerardus Blokdyk ] 楽天Kobo電子書籍ストア	＜p＞Do your leaders quickly bounce back from setbacks? Is the solution cost-effective? Who will be responsible for making the decisions to include or exclude requested changes once Touchpoint Services is underway? Did you miss any major Touchpoint Services issues? At what point will vulnerability assessments be performed once Touchpoint Services is put into production (e.g., ongoing Risk Management after implementation)?＜/p＞＜p＞This one-of-a-kind Touchpoint Services self-assessment will make you the trusted Touchpoint Services domain leader by revealing just what you need to know to be fluent and ready for any Touchpoint Services challenge.＜/p＞＜p＞How do I reduce the effort in the Touchpoint Services work to be done to get problems solved? How can I ensure that plans of action include every Touchpoint Services task and that every Touchpoint Services outcome is in place? How will I save time investigating strategic and tactical options and ensuring Touchpoint Services costs are low? How can I deliver tailored Touchpoint Services advice instantly with structured going-forward plans?＜/p＞＜p＞There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Touchpoint Services essentials are covered, from every angle: the Touchpoint Services self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Touchpoint Services outcomes are achieved.＜/p＞＜p＞Contains extensive criteria grounded in past and current successful projects and activities by experienced Touchpoint Services practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Touchpoint Services are maximized with professional results.＜/p＞＜p＞Your purchase includes access details to the Touchpoint Services self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:＜/p＞＜p＞- The latest quick edition of the book in PDF＜/p＞＜p＞- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...＜/p＞＜p＞- The Self-Assessment Excel Dashboard＜/p＞＜p＞- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation＜/p＞＜p＞- In-depth and specific Touchpoint Services Checklists＜/p＞＜p＞- Project management checklists and templates to assist with implementation＜/p＞＜p＞INCLUDES LIFETIME SELF ASSESSMENT UPDATES＜/p＞＜p＞Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,766円