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商品	説明	価格
Designed for Digital: How to Architect Your Business for Sustained Success DESIGNED FOR DIGITAL （Management on the Cutting Edge） [ Jeanne W. Ross ] 楽天ブックス	DESIGNED FOR DIGITAL Management on the Cutting Edge Jeanne W. Ross Cynthia M. Beath Martin Mocker MIT PR2021 Paperback English ISBN：9780262542760 洋書 Business & SelfーCulture（ビジネス） Business & Economics	3,484円
Seeing Around Corners How to Spot Inflection Points in Business Before They Happen【電子書籍】[ Rita McGrath ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞The first prescriptive, innovative guide to seeing inflection points before they happenーand how to harness these disruptive influences to give your company a strategic advantage.＜/strong＞＜/p＞＜p＞Paradigmatic shifts in the business landscape, known as ＜em＞inflection points,＜/em＞ can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can “see around corners”?that is, spot the disruptive inflection points developing ＜em＞before＜/em＞ they hit?are poised to succeed in this market.＜/p＞＜p＞Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. ＜em＞Seeing Around Corners＜/em＞ is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,858円
奧美傳奇廣告鬼才破框思考術：跳?「標準答案」思維，不打安全牌的心理奇襲策略 Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life【電子書籍】[ 羅里．薩特蘭 ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞（＜strong＞＜strong＞原書名：人性?金術：奧美最有效的行銷策略＜/strong＞＜/strong＞）＜/strong＞＜/p＞＜p＞＜strong＞深耕廣告界＜strong＞＜strong＞30＜/strong＞＜/strong＞餘年、被譽為「英國廣告界最有影響力的人」＜/strong＞＜/p＞＜p＞＜strong＞市場營銷和廣告界最原始的思想家、最鼓舞人心的演講者＜/strong＞＜/p＞＜p＞＜strong＞一手主導奧美變革（＜strong＞＜strong＞Ogilvy Change＜/strong＞＜/strong＞）團隊的傳奇廣告大師＜/strong＞＜/p＞＜p＞＜strong＞畢生?學都在這一本！＜/strong＞＜/p＞＜p＞＜strong＞《＜strong＞＜strong＞黒天鵝效應＜/strong＞＜/strong＞》、《＜strong＞＜strong＞影響力》等暢銷書作者＜/strong＞＜/strong＞強力推薦！＜/strong＞＜/p＞＜p＞＜strong＞不是所有看來有道理的事都會成功，＜/strong＞＜/p＞＜p＞＜strong＞也不是所有成功的事看來都有道理。＜/strong＞＜/p＞＜p＞他以一介基層撰稿人之姿，迅速晉升為奧美集團副總監，＜/p＞＜p＞靠的就是運用各種創意，替無數客?解決商業難題的破框思考力！＜/p＞＜p＞他是如何做到？為什麼他總能找到別人想不到的創意？＜/p＞＜p＞「想得到聰明的答案，常常需要問出愚蠢的問題。」──羅里．薩特蘭＜/p＞＜p＞我們習於在不理性的世界裡，假裝各種事情比實際上「更理性」。＜/p＞＜p＞總是追求「符合邏輯的正確答案」，＜/p＞＜p＞任何創意、提案、發想，都想要找背後的數據和理論來做為驗證，＜/p＞＜p＞因為上述這樣的理性邏輯，在人們的常識中，代表了「避開風險」。＜/p＞＜p＞??對不會因為堅持理性邏輯而被炒?魚。只要能?出一套完善、無趣、沒想像力的道理，就算事情沒做好，也不太會遭到指責。比起「沒創意」，「沒邏輯」被開除的機會要高得多。＜/p＞＜p＞就是因為這樣，使得我們的創意不斷遭到限縮，甚至只敢遵循「過去被證明有效的方法」。＜/p＞＜p＞＜strong＞◎**為何只遵守理性邏輯的安全牌，在商業領域中愈來愈行不通？＜/strong＞＜/p＞＜p＞?或許會問：「沒創意有什麼關係？只要行得通就可以了?？」＜/p＞＜p＞然而，堅持理性邏輯＝沒創意的做法，＜/p＞＜p＞最致命的問題在於，＜strong＞?會變得和競爭對手一模一樣＜/strong＞。＜/p＞＜p＞當市面上所有的商品都是符合理性邏輯──例如，價格便宜、規格統一、堅固耐用、功能繁多……，依循?個人都會認為「合理」的方式來設計時，?的商品就等於「毫無特色」！＜/p＞＜p＞因此，領導奧美變革團隊的傳奇廣告人，羅里．薩特蘭要告訴?：＜/p＞＜p＞這時候，不合理性邏輯的「創意」，就能??抓住消費者的心理，找出和別人完全不同的解決問題方式。＜/p＞＜p＞舉例而言，比起「最便宜、性價比最高的手機」，一台要價四萬以上，還得等很久才能拿到手的iPhone Pro15為什麼還是吸引?人紛紛搶購？＜/p＞＜p＞比起便宜、味道甜美的一般汽水品牌，一瓶又小又貴而且味道還有點詭異的「紅牛」，為什麼能?挑戰可口可樂在無酒精飲料中市占第二名的地位？＜/p＞＜p＞原因就出在，他們正巧符合了人類?心，尚未被一般理性邏輯?出的商品所滿足的「隱性需求」！＜/p＞＜p＞打中了人類在「符合理性邏輯需求以外」的?一種思考邏輯中的好球帶！＜/p＞＜p＞＜strong＞◎＜strong＞＜strong＞不符合理性邏輯的?一種邏輯，威力超乎想像＜/strong＞＜/strong＞……＜/strong＞＜/p＞＜p＞那麼，所謂的?一種思考邏輯，到底是什麼?？＜/p＞＜p＞羅里．薩特蘭?：如果世界都讓講理性邏輯的人來管，就只會看到那些講理性邏輯的事。＜strong＞但在現實生活中，大多數事情並不講理性邏輯，而是講「心理邏輯」。＜/strong＞＜/p＞＜p＞所謂心理邏輯，包含的是人類的情緒和感受。＜/p＞＜p＞很多時候，我們明知「這樣做才是正確的」，但情緒和感受卻總會給我們?一種答案。＜/p＞＜p＞舉例而言，我們知道手機買便宜堪用的就?了，但購買iPhone Pro15得到的爽感，以及在親朋好友間ゲン耀時得到的愉悦感，卻能讓我們毫不猶豫的刷?買下一台人人都在搶的最新款手機。＜/p＞＜p＞諸如此類的成功案例，向我們展示了一個道理：真正的創業家之所以那麼有價?，正是因為他們不會畫地自限、只做?人認為合理的事。＜/p＞＜p＞為了?效這些創業家，尋找各種潛藏在理性邏輯?一面的商機，薩特蘭在奧美廣告公司創立了一個部門，專門尋找各種不符合直覺的問題解決方案。＜/p＞＜p＞以下就是他們的成果：＜/p＞＜ul＞＜li＞　有家航空公司，只是改變呈現航班的方法，就讓豪華艙等的銷售業績提升 800 萬英?。＜/li＞＜li＞　有家軟體公司，只是把客服中心的服務流程做了一些看來沒什麼大不了的修改，就留住價?數百萬英?的業務。＜/li＞＜li＞　有家出版商，只是把客服中心的應答手冊加了四個看來沒什麼大不了的英文單詞，就讓銷售的轉換率加倍。＜/li＞＜li＞　有家速食店的?品銷量提高了，因為他們把價格……提高！＜/li＞＜/ul＞＜p＞＜strong＞◎**跳?標準答案，直?人性四原則的心理奇襲技巧＜/strong＞＜/p＞＜p＞看完這些成果，?是否也很好奇，＜/p＞＜p＞薩特蘭為什麼能?尋找出像這種「不符合邏輯與直覺」的問題解決方案?？＜/p＞＜p＞他要告訴大家的是：那些想用理性來決策的高層人士，總會想要有普遍適用的法則，好在面對任何事情的時候，無須考量個別情境的特殊情形；但事實上，「情境」常常才是決定人類的思考、行為和行動的最重要因素。＜/p＞＜p＞在某些情境當中，理性邏輯會有一套標準答案，但人類的行為卻常常完全相反。＜/p＞＜p＞舉例來?，在都市蛋?區的房價總是不斷上漲，照理來?，擁有這些房子的人應該可以賣掉房子來賺價差，換一間比較偏遠的房子，但事實上，他們卻很少如此。＜/p＞＜p＞他們或許擔心：＜/p＞＜ul＞＜li＞　搬走以後，會錯過未來上漲的房價。＜/li＞＜li＞　賣掉以後，如果未來想搬回來住，可能會回不來。＜/li＞＜li＞　住在都市蛋?區的便利程度，和住在郊外無法比較。＜/li＞＜li＞　住在都市蛋?區，似乎更有社會地位。＜/li＞＜/ul＞＜p＞……＜/p＞＜p＞諸如此類，各種不符合理性邏輯的心理邏輯，正是薩特蘭的部門需要尋找的?結所在！＜/p＞＜p＞然而，人們卻往往不會坦白的?出自己?心真正的想法。＜/p＞＜p＞因此，薩特蘭要教?用4項心理奇襲策略，找出人類那些不符合邏輯卻難以解釋的需求，＜/p＞＜p＞就能出奇制勝，找出與競爭者完全不同的?一種途徑來解決問題。＜/p＞＜p＞具體?來，就是用更省成本的方式，營造打動人心的情境，自然就能導引出想要的結果。＜/p＞＜p＞＜strong＞心理奇襲策略＜strong＞＜strong＞1＜/strong＞＜/strong＞：投放訊號原則＜/strong＞＜/p＞＜p＞投放特定的訊號，展現承諾與意圖，證實自己提供的選項確實?得人們信任。只要?的訊號令人感到可信度高，人們就會毫不猶豫的做出選擇。＜/p＞＜p＞舉例來?，倫敦的計程車司機必須接受為期四年艱苦的「知識訓練」，確保能替顧客找出兩個地點間最短或最快的路線。因此，人們都會無條件信任黒色計程車司機。＜/p＞＜p＞＜strong＞心理奇襲策略＜strong＞＜strong＞2＜/strong＞＜/strong＞：潛意識駭客原則＜/strong＞＜/p＞＜p＞人心無法直接控制，卻能靠著刻意營造出適合的情境、讓人心接收到暗示而受到影響。就像是安慰劑本身並沒有任何特殊效果，卻能鼓勵身體投入更多資源，發揮出所需的效果。＜/p＞＜p＞舉例來?，三色牙膏標榜牙膏中不同顏色代表不同成分，讓消費者一眼看出牙膏的多種複合效果，就能讓人願意買單。＜/p＞＜p＞＜strong＞心理奇襲策略＜strong＞＜strong＞3＜/strong＞＜/strong＞：?滿意原則＜/strong＞＜/p＞＜p＞在安全的滿意選項與完美的最佳選項中，人們會寧願選擇安全的滿意原則。因為做選擇時，我們難以獲取一切資訊來進行判斷，因此比起追求最完美的選項，人們寧願選擇或許不?完美，卻已經足?滿意的選項。＜/p＞＜p＞舉例來?，當A品牌在某些人心目中已經建立起安心信頼的形象，這時即使它的?品未必比新進的B品牌更好，但人們還是會選擇熟悉的A品牌而非B品牌。＜/p＞＜p＞＜strong＞心理奇襲策略＜strong＞＜strong＞4＜/strong＞＜/strong＞：心理物理學原則＜/strong＞＜/p＞＜p＞人類透過五感獲得的種種感知，其實並不客觀。例如同樣是一小時，但「快樂的時間總是過得特別快」，不快樂的時間就會讓人度秒如年。因此，即使是同樣的條件，只要運用一些小技巧，就可能營造出更寛廣的空間、或者更舒適的環境。＜/p＞＜p＞舉例來?，波音787夢幻客機就運用這一項原則，在乘客登機入口多安排一點空間，營造能?延續到乘客進入主機艙的寛敞感。雖然主機艙與過去機型一樣擁擠，乘客卻會覺得比過去寛敞。＜/p＞＜p＞如何活用以上4画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,852円
Blockchain The Insights You Need from Harvard Business Review【電子書籍】[ Harvard Business Review ] 楽天Kobo電子書籍ストア	＜p＞A curated collection of HBR's latest thinking on blockchain.＜/p＞＜ul＞＜li＞Curates the latest and most important thinking on blockchain--a topic that all leaders and managers need to be up to speed with and conversant on. Provides a range of diverse contributors and viewpoints with clear takeaways. From foundational basics to research to use cases--all with HBR's quality and rigor.＜/li＞＜li＞Introduces readers to the topic. Provides the essential basics and prepares them for more in-depth engagement.＜/li＞＜li＞Provides intermediates with a refresher on the basics of the topic and extends their knowledge with HBR's most cutting-edge, forward-looking, and provocative content on the topic.＜/li＞＜li＞Answers the question "What does HBR have to say about blockchain?" for customers who have read authored books on the topic.＜/li＞＜li＞Features an introduction, tying the book together, from one of HBR's leading experts on the topic.＜/li＞＜li＞Executive summaries and key points bullets to give readers immediate takeaways.＜/li＞＜/ul＞＜p＞Audience: Leaders and managers who need to get up to speed, quickly, on what they need to know about Blockchain. Leaders who need to understand the basics of Blockchain, know what the options are when they're considering adopting blockchain-based technology, keep up with their competitors and colleagues, and reinvent their business for the future.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,994円
Transformation of Business Organization Towards Sustainability Systems Approach【電子書籍】[ Jurgis Kazimieras Stani?kis ] 楽天Kobo電子書籍ストア	＜p＞We have entered a new era where business, technologies, communities, and even pandemic deceases cross borders with unprecedented speed and intensity. 2030 Agenda and 17 SDGs reflect the global community's high expectations of finally reversing the destruction of our natural and social habits, and achieving a more balanced and equitable pathways toward well-being of all. However, despite the initial efforts, the world is not on track to achieving the most of the 169 targets that comprise the goals. It is evident that we have a system problem, so we need a system solution. Authors presented a hierarchical system consisting of two-level management systems: first levelーunsustainability reduction systems and second levelーcontrol system for transformations toward sustainability. The book clearly shows that implementation of systems for unsustainability reduction and for transformations toward sustainability is possible, and that sufficient knowledge is available to get started. It is designed for researchers, practitioners, and politicians.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	12,154円
HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)【電子書籍】[ Harvard Business Review ] 楽天Kobo電子書籍ストア	＜p＞This book provides the essential ideas on how both startups and incumbent businesses can generate new business models, develop digital business models, and innovate within existing business models.＜/p＞＜p＞Leading experts such as Clayton Christensen, Vijay Govindarajan, Steve Blank, Mark W. Johnson, and Rita Gunther McGrath provide the insights and advice you need to:＜/p＞＜ul＞＜li＞Build a new business in an established organization＜/li＞＜li＞Give your traditional offerings a shot in the arm＜/li＞＜li＞Understand how a business model differs from a strategy＜/li＞＜li＞Establish digital business models around traditional products＜/li＞＜li＞Adopt the practices of lean start-ups＜/li＞＜li＞Reimagine your core business as a platform＜/li＞＜li＞Counter threats by revolutionizing your business model＜/li＞＜/ul＞＜p＞Audience: C-level leaders, business line managers, product managers. Any leader or manager involved in any aspect of creating products/services or generating value from them. Entrepreneurs and startups who are rapidly changing business models.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,255円
Facebook Marketing: Social Media Advertising Strategy Guide for Optimizing Facebook Page - Discover Best Money Making Strategies By Creating Trending Ads That Produce Results for Your Business【電子書籍】[ Stephen Burchard ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Do you want to spend less money on advertising to reach more of the right people?＜/strong＞＜br /＞＜strong＞No matter what business you're in, your target audience is on Facebook. There are 1.8 billion monthly users who you can monetize, if you know how.＜/strong＞＜/p＞＜p＞If you need a cost effective way to advertise directly to your audience, and you want the right people who will click and buy from you, then you'll be turning to Facebook. The advertising search features take out the guesswork when you're sending out your campaign, so you can accurately send your message to the right people without wasting money on people who will never buy from you.Imagine being able to access a market that checks their Facebook account an average of 8 x per day! What could you do with that type of influence? Inside Facebook Marketing, you will find out exactly how you can make a lot of money online, through passive income of attracting people to you.＜/p＞＜p＞In ＜em＞＜strong＞Facebook Marketing＜/strong＞＜/em＞, you'll discover:＜/p＞＜ul＞＜li＞What the Facebook Advertising platform has to offer your business and ＜strong＞why you need to get on board ＜em＞right now!＜/em＞＜/strong＞＜/li＞＜li＞All relevant Facebook marketing features including one that allow you to interact you're your potential customers.＜/li＞＜li＞How to open ＜em＞winning＜/em＞ Business Page that's easy to access, and fall in love with.＜/li＞＜li＞How to leverage your Facebook Ads Manager to create highly optimized and profitable Facebook Ads＜/li＞＜li＞How to create an effective customer avatar that will ＜strong＞boost your conversion rates, and keep your ad costs low＜/strong＞＜/li＞＜li＞How to ＜strong＞set up a highly converting sales funnel＜/strong＞＜/li＞＜li＞…and much more!＜/li＞＜/ul＞＜p＞If you're ready to make more money with less effort with your advertising efforts, then ＜strong＞scroll to the top of the page and click the "BUY NOW" button!＜/strong＞＜/p＞＜p＞＜strong＞Do you want to spend less money on advertising to reach more of the right people?＜/strong＞＜br /＞＜strong＞No matter what business you're in, your target audience is on Facebook. There are 1.8 billion monthly users who you can monetize, if you know how.＜/strong＞＜/p＞＜p＞If you need a cost effective way to advertise directly to your audience, and you want the right people who will click and buy from you, then you'll be turning to Facebook. The advertising search features take out the guesswork when you're sending out your campaign, so you can accurately send your message to the right people without wasting money on people who will never buy from you.Imagine being able to access a market that checks their Facebook account an average of 8 x per day! What could you do with that type of influence? Inside Facebook Marketing, you will find out exactly how you can make a lot of money online, through passive income of attracting people to you.＜/p＞＜p＞In ＜em＞＜strong＞Facebook Marketing＜/strong＞＜/em＞, you'll discover:＜/p＞＜ul＞＜li＞What the Facebook Advertising platform has to offer your business and ＜strong＞why you need to get on board ＜em＞right now!＜/em＞＜/strong＞＜/li＞＜li＞All relevant Facebook marketing features including one that allow you to interact you're your potential customers.＜/li＞＜li＞How to open ＜em＞winning＜/em＞ Business Page that's easy to access, and fall in love with.＜/li＞＜li＞How to leverage your Facebook Ads Manager to create highly optimized and profitable Facebook Ads＜/li＞＜li＞How to create an effective customer avatar that will ＜strong＞boost your conversion rates, and keep your ad costs low＜/strong＞＜/li＞＜li＞How to ＜strong＞set up a highly converting sales funnel＜/strong＞＜/li＞＜li＞…and much more!＜/li＞＜/ul＞＜p＞If you're ready to make more money with less effort with your advertising efforts, then ＜strong＞scroll to the top of the page and click the "BUY NOW" button!＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	150円
Leading a Family Business Best Practices for Long-Term Stewardship【電子書籍】[ Justin B. Craig Ph.D. ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Based on insights from executives across the globe, this planning guide captures the unique challenges faced by leaders of a family business and presents an approach to help these operations survive and thrive across generations.＜/strong＞＜/p＞＜p＞Leading a company is a much different experience for those in a family-run business than for their contemporaries in nonfamilial environments. This book provides a comprehensive overview of the skill set and mindset required to lead family enterprises, and it introduces the four critical areas in which family businesses differ from traditional companiesーmanagement structures, governance mechanisms, entrepreneurial advantages, and stewardship practices.＜/p＞＜p＞In a fascinating convergence of entrepreneurship, family relations, and corporate principles, the authors present two frameworks to better understand the best practices of leading a family business: a firm-level frame focused on these four critical areas of difference (architecture, governance, entrepreneurship, and stewardship) and an individual one that mirrors these in terms of the skill set and mindset successful leaders need to develop. Craig and Moores consider the differences between leadership in family enterprises and non-family enterprises; the entrepreneurial capabilities needed by executives in family-based firms; and the use of power, identification, and motivation in managing their responsibilities both at home and in the workplace. Case studies provide a real-life look at the inner workings of family operations across the globe.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,930円
Leadership Presence (HBR Emotional Intelligence Series)【電子書籍】[ Harvard Business Review ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Lead with charisma and confidence.＜/strong＞＜/p＞＜p＞Many leaders consider "executive presence" a make-or-break factor in high-powered promotions. But what is this elusive quality, and how do you develop it?＜/p＞＜p＞This book explains how to build the charisma, confidence, and decisiveness that top leaders project. Whether you're delivering a critical presentation or managing a hectic meeting, you'll be inspired to approach the situation with new strength.＜/p＞＜p＞This volume includes the work of:＜/p＞＜ul＞＜li＞Deborah Tannen＜/li＞＜li＞Amy J. C. Cuddy＜/li＞＜li＞Amy Jen Su＜/li＞＜/ul＞＜p＞This collection of articles includes "Deconstructing Executive Presence," by John Beeson; "How New Managers Can Send the Right Leadership Signals," by Amy Jen Su; "To Sound Like a Leader, Think About What You Say, and How and When You Say It," by Rebecca Shambaugh; "Connect, Then Lead," by Amy J. C. Cuddy, Matthew Kohut, and John Neffinger; "The Power of Talk: Who Gets Heard and Why," by Deborah Tannen; and "Too Much Charisma Can Make Leaders Look Less Effective," by Jasmine Vergauwe, Bart Wille, Joeri Hofmans, Robert B. Kaiser, and Filip De Fruyt.＜/p＞＜p＞＜strong＞HOW TO BE HUMAN AT WORK.＜/strong＞＜/p＞＜p＞＜strong＞The HBR Emotional Intelligence Series＜/strong＞ features smart, essential reading on the human side of professional life from the pages of ＜em＞Harvard Business Review＜/em＞. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,604円
Network and Multi-Level Marketing Pro The Best Network/Multilevel Marketer Guide for Building a Successful MLM Business on Social Media with Facebook! Learn the Secrets That the Leaders Use Today!【電子書籍】[ Aaron Jackson ] 楽天Kobo電子書籍ストア	＜p＞Do you want to be successful in Network and Multi-Level Marketing, enabling you to work smarter and not harder? If so then keep reading…＜/p＞＜p＞Are you feeling overwhelmed on where to start with Network Marketing? Are you unsure on how MLM can grow for you? Are you concerned about rejection and how to deal with it?＜/p＞＜p＞The solution is Network and Multi-Level Marketing Pro, a valuable tool that will show you how to build and develop company sales, through up to date distribution network techniques that engage directly with the customer.＜/p＞＜p＞In this book you will discover:＜/p＞＜ul＞＜li＞A simple trick you can do to stand out from other distributers.＜/li＞＜li＞Why Network and MLM is the way forward for your business.＜/li＞＜li＞The best cutting edge techniques to market your products.＜/li＞＜li＞The one method that will increase your network circle.＜/li＞＜li＞Understanding why some people will fail and have low success rates.＜/li＞＜li＞And much, much more.＜/li＞＜/ul＞＜p＞The proven methods and pieces of knowledge are so easy to follow. Even if you are new to Network and Multi-Level Marketing, you will still be able to achieve success.＜/p＞＜p＞If you want your business to excel through Network and Multi-level marketing, then click “Add to cart” in the top right corner NOW!＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	591円
Ethical Business Practice and Regulation A Behavioural and Values-Based Approach to Compliance and Enforcement【電子書籍】[ Professor Christopher Hodges ] 楽天Kobo電子書籍ストア	＜p＞This book explains the concepts of Ethical Business Practice (EBP) and Ethical Business Regulation (EBR), a new paradigm in compliance and enforcement based on behavioural science and ethics. EBR provides the basis for an effective relationship between a business and its regulators, resulting in better outcomes for both. EBR is attracting extensive attention from regulators and businesses around the world. The UK Government's 2017 Regulatory Futures Review draws on EBR as the foundation for its policy of 'regulatory self-assurance'. EBR draws on findings from behavioural science, responsive regulation, safety and business and integrity management to create a practical and holistic approach. Examples include the open culture that is essential for civil aviation safety, the Primary Authority agreements between regulators and national businesses, and feedback mechanisms provided by market vigilance systems and sectoral consumer ombudsmen. This book provides an essential blueprint for sustainable business and effective future regulation.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,972円
Higher Education and Business Standards Bridging Theory and Practice: Navigating Higher Education and Business Dynamics【電子書籍】[ Willard E. Hotchkiss ] 楽天Kobo電子書籍ストア	＜p＞In "Higher Education and Business Standards," Willard E. Hotchkiss meticulously examines the intricate relationships between academia and the business world, arguing for elevated standards in educational practices that harmonize with corporate requirements. The book employs a pragmatic literary style, blending analytical discourse with empirical case studies, making complex concepts accessible to a diverse audience. Hotchkiss contextualizes his arguments within the broader landscape of higher education reform, reflecting on contemporary challenges and opportunities that institutions face in an increasingly market-driven environment. Willard E. Hotchkiss is a distinguished educator and thought leader, whose extensive experience in both academia and the corporate sector has profoundly shaped his perspectives. His commitment to enhancing educational outcomes is evident in his advocacy for integrating business principles into academic curricula. Hotchkiss'??s insights reflect a deep understanding of the evolving demands of the workforce and the necessity for educational institutions to adapt and innovate in response. This book is essential for educators, administrators, and policymakers seeking to bridge the gap between higher education and industry standards. Hotchkiss'??s compelling arguments and practical recommendations will empower readers to advocate for systemic change, ensuring that education meets the needs of a dynamic economic landscape.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	150円
Experimentation Works The Surprising Power of Business Experiments【電子書籍】[ Stefan H. Thomke ] 楽天Kobo電子書籍ストア	＜p＞Companies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thomke shows the principles and practices for making experimentation part of your organization’s everyday operations and culture.＜/p＞＜ul＞＜li＞A much-needed guide for making experimentation and testing an organic part of every company's thinking, practice, and culture.＜/li＞＜li＞Addresses a big and rising challenge for companies in an increasingly digital and agile world.＜/li＞＜li＞Based on years of research in leading companies.＜/li＞＜li＞Rich, engaging stories illustrating the ideas and practices.＜/li＞＜/ul＞＜p＞Audience: A broad audience of executives and managers in organizations focused on new products and services and customer experience, whether in the B2C or B2B sector.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	4,557円
The Power of Habit: Why We Do What We Do in Life and Business POWER OF HABIT [ Charles Duhigg ] 楽天ブックス	POWER OF HABIT Charles Duhigg RANDOM HOUSE2012 Hardcover English ISBN：9781400069286 洋書 Business & SelfーCulture（ビジネス） SelfーHelp	5,068円
【中古】 Rich Dad's Retire Young, Retire Rich: How to Get Rich Quickly and Stay Rich Forever!/BUSINESS PLUS/Robert T. Kiyosaki / Robert T. Kiyosaki, Sharon L. Lecht / [ペーパーバック]【メール便送料無料】【最短翌日配達対応】もったいない本舗　楽天市場店	著者：Robert T. Kiyosaki, Sharon L. Lechter出版社：Business Plusサイズ：ペーパーバックISBN-10：0446678430ISBN-13：9780446678438■こちらの商品もオススメです ● The Blue Day Book: A Lesson in Cheering Yourself Up / Bradley Trevor Greive / Andrews McMeel Publishing [ハードカバー] ● Life Strategies: Doing What Works, Doing What Matters / Mcgraw, ph.d., Phillip C. / Hyperion [ペーパーバック] ● HAPPY MONEY(B) / Oneworld Publications [ペーパーバック] ● To Sell Is Human: The Surprising Truth about Moving Others / Daniel H． Pink / Riverhead Books [ハードカバー] ● RICH DAD,POOR DAD(A) / / [その他] ● Blue　Stardust/CD/WPCL-10712 / スターダスト☆レビュー / ワーナーミュージック・ジャパン [CD] ● 100 Simple Secrets of Happy People: What Scientists Have Learned and How You Can Use It / David Niven / HarperOne [ペーパーバック] ■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては　発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※最短翌日配達ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便（送料210円）をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗　お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗　おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場合がございます。■商品状態の表記につきまして・非常に良い：　　使用されてはいますが、　　非常にきれいな状態です。　　書き込みや線引きはありません。・良い：　　比較的綺麗な状態の商品です。　　ページやカバーに欠品はありません。　　文章を読むのに支障はありません。・可：　　文章が問題なく読める状態の商品です。　　マーカーやペンで書込があることがあります。　　商品の痛みがある場合があります。● リピーター様、ぜひ応援下さい（ショップ・オブ・ザ・イヤー）	1,025円
Devenir auto-entrepreneur pour les Nuls Business,4e ?d【電子書籍】[ Marie Gouilly-Frossard ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Toutes les cl?s pour se mettre ? son compte !＜/strong＞＜br /＞＜strong＞LE GUIDE DE L'ENTREPRENEUR :＜/strong＞＜/p＞＜p＞Comment devenir auto-entrepreneur facilement ? Est-ce le m?me statut que celui de micro-entrepreneur ? Quelles sont les activit?s qui peuvent b?n?ficier de ce r?gime ?＜br /＞ Vous aussi, vous vous posez toutes ces questions ?＜br /＞ Pas de panique ! Ce livre ＜em＞pour les Nuls＜/em＞ vous aidera ? comprendre tous les enjeux de ce r?gime particulier et ? en d?coder le vocabulaire sp?cifique. Complet et accessible, riche de nombreux t?moignages et ? jour des derni?res ?volutions de la l?gislation, ce livre s'adresse ? tous ceux qui veulent devenir leur propre patron.＜/p＞＜p＞D?couvrez comment :＜br /＞ Donner corps ? un projet＜br /＞ ?tre en r?gle et rentabiliser son activit?＜br /＞ R?aliser les bonnes d?marches＜br /＞ Communiquer clairement＜br /＞ Vendre un produit au juste prix＜br /＞ Se prot?ger au mieux＜/p＞＜p＞＜strong＞POUR CEUX QUI VEULENT SE LANCER :＜/strong＞＜/p＞＜p＞Ce livre de business ＜em＞pour les Nuls＜/em＞ est destin? ? tous ceux qui veulent devenir auto-entrepreneur et lancer leur propre activit?. Du projet de base ? la vente du produit, en passant par l'art de la communication, cr?er son entreprise n'aura jamais ?t? aussi simple avec cet ouvrage.＜br /＞ Ce guide de l'entepreneur s'adresse ? tous, quelles que soient vos connaissances de base, et vous donne les cl?s pour r?ussir, le tout en tenant compte des derni?res ?volutions de la l?gislation.＜/p＞＜p＞＜strong＞LES CL?S POUR DEVENIR SON PROPRE PATRON :＜/strong＞＜/p＞＜p＞Vous souhaitez lancer votre activit? mais vous avez peur de ne pas ?tre ? la hauteur ? Ce livre de business ＜em＞pour les Nuls＜/em＞ est fait pour vous.＜/p＞＜p＞Ce v?ritable guide de l'entrepreneur balaye tous les sujets qui peuvent angoisser lorsque l'on cr?? son business (comment d?finir son projet ? Comment maitriser l'art de la communication ? Comment vendre son projet ?).＜br /＞ Autant de questions qui trouveront leurs r?ponses dans ce livre qui vous aidera ? franchir le pas pour devenir auto-entrepreneur et cr?er votre entreprise en toute s?r?nit?.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,320円
INSCRUTABLE PRINCIPLES BEYOND THE BEST BUSINESS SCHOOL【電子書籍】[ Dinesh Kumar Goyal ] 楽天Kobo電子書籍ストア	＜p＞The importance of customers!＜/p＞＜p＞Every organization, however big or small, is in pursuit of customers. “Even a diamond needs a customer to give it value.”＜/p＞＜p＞Every great business is built on friendship. But there is no scope to have a “fair weather friendship” with your customers. It has to be an “all-weather friendship” with them.＜/p＞＜p＞Customer complaints are the manifestations of shortcomings in your product at the customer’s cost.＜/p＞＜p＞Even if providing high quality customer service is not your cup of tea, you have to drink it.? Make it a virtue out of necessity if you want to keep your business alive.?????＜/p＞＜p＞＜strong＞There are hundreds of powerful principles outlined in the book to guide you in your endeavour to achieve great success in your profession.＜/strong＞＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	119円
Leveraging Brands in Sport Business【電子書籍】楽天Kobo電子書籍ストア	＜p＞This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	15,792円
Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business【電子書籍】[ Laure Claire Reillier ] 楽天Kobo電子書籍ストア	＜p＞During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In ＜em＞Platform Strategy＜/em＞, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.＜/p＞＜p＞Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. ＜em＞Platform Strategy＜/em＞ also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.＜/p＞＜p＞Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	7,976円
Ideaflow The Only Business Metric That Matters【電子書籍】[ Jeremy Utley ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞“Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in othersーand in yourself.” ーScott Galloway, bestselling author of ＜em＞The Four＜/em＞ and＜/strong＞＜strong＞Post Corona＜/strong＞＜/p＞＜p＞＜strong＞Ideaflow: the number of ideas you or your team can generate in a set amount of time＜/strong＞＜/p＞＜p＞＜strong＞We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathonーit’s a result of maximizing ＜em＞ideaflow.＜/em＞＜/strong＞＜/p＞＜p＞Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:＜/p＞＜p＞? Overcome dangerous thinking traps＜br /＞ ? Find inspiration in unexpected places＜br /＞ ? Trick your own brain to be more creative＜br /＞ ? Design and deploy affordable experiments＜br /＞ ? Fill your innovation pipeline＜br /＞ ? Unleash your own creative potential, as well as the potential of others＜/p＞＜p＞Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	1,370円
The Digital Transformation Playbook Rethink Your Business for the Digital Age【電子書籍】[ David Rogers ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Rethink your business for the digital age.＜/strong＞＜/p＞＜p＞Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?＜/p＞＜p＞Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, ＜em＞The Digital Transformation Playbook＜/em＞ shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.＜/p＞＜p＞Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategyーcustomers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business modelsーand how to integrate these into your existing business and organization.＜/p＞＜p＞Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the ＜em＞New York Times＜/em＞. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.＜/p＞＜p＞Many books offer advice for digital start-ups, but ＜em＞The Digital Transformation Playbook＜/em＞ is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	3,776円
Cambridge IGCSE and O Level Business Studies 5th edition【電子書籍】[ Karen Borrington ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Exam board: Cambridge Assessment International Education＜/strong＞＜br /＞＜strong＞Level: IGCSE＜/strong＞＜br /＞＜strong＞Subject: Business Studies＜/strong＞＜br /＞＜strong＞First teaching: September 2018＜/strong＞＜br /＞＜strong＞First exams: Summer 2020＜/strong＞＜/p＞＜p＞This title is endorsed by Cambridge Assessment International Education to support the full syllabus for examination from 2020.＜/p＞＜p＞＜strong＞Discover business theory beyond the classroom by exploring real-world international businesses through case studies; rely on a tried-and-tested Student's Book to ensure full coverage of the latest Cambridge IGCSE and O Level Business Studies syllabuses (0450/0986/7115).＜/strong＞＜/p＞＜p＞- Encourage understanding with engaging case studies and clear and lively text gradually building content knowledge.＜br /＞ - Develop application and evaluation skills with hundreds of engaging activities and examination-style questions throughout.＜br /＞ - Deepen understanding through systematic syllabus coverage and a spiral structure revisiting material in a structured way.＜br /＞ - Navigate the syllabuses confidently with subject outlines clearly defined at the start of each chapter and syllabus-matching section headings.＜br /＞ - Check understanding with revision checklists enabling reflection, and suggested further practice.＜br /＞ - Reinforce learning with selected answers and additional multiple-choice questions as well as a glossary of key terms online.＜br /＞ - Answers are available in the Boost Core Subscription＜/p＞＜p＞Available in this series:＜br /＞ Student Textbook Fifth edition (ISBN 9781510421233)＜br /＞ Student Book Boost eBook (ISBN 9781398333826)＜br /＞ Boost Core Subscription (ISBN 9781398341036)＜br /＞ Workbook (ISBN 9781510421257)＜br /＞ Study and Revision Guide (ISBN 9781510421264)＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	5,339円
The Diary of a CEO: The 33 Laws of Business and Life DIARY OF A CEO [ Steven Bartlett ] 楽天ブックス	DIARY OF A CEO Steven Bartlett PORTFOLIO2023 Hardcover English ISBN：9780593715833 洋書 Business & SelfーCulture（ビジネス） Business & Economics	4,752円
How Will You Measure Your Life? HOW WILL YOU MEASURE YOUR LIFE （Harvard Business Review Classics） [ Clayton M. Christensen ] 楽天ブックス	HOW WILL YOU MEASURE YOUR LIFE Harvard Business Review Classics Clayton M. Christensen HARVARD BUSINESS REVIEW PR2017 Paperback English ISBN：9781633692565 洋書 Business & SelfーCulture（ビジネス） Business & Economics	1,584円
The Growth Strategies of Hotel Chains Best Business Practices by Leading Companies【電子書籍】[ Onofre Martorell Cunill ] 楽天Kobo電子書籍ストア	＜p＞How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?＜/p＞＜p＞This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	14,652円
Two Birds in a Tree Timeless Indian Wisdom for Business Leaders【電子書籍】[ Ram Nidumolu ] 楽天Kobo電子書籍ストア	＜p＞The Higher Reality of Business The health of business is inextricably linked with the health of humanity and nature. But our current approaches to leadership treat business as entirely separateーand the result has been recurring economic, environmental, and human crises. In this extraordinary book, Ram Nidumolu uses evocative parables and stories from the ancient Indian wisdom texts, the Upanishads, to introduce Being-centered leadership. This new kind of leadership is anchored in the concept of Being, the fundamental reality that underlies all phenomena. Being-centered leaders are guided by an innate sense of interconnectionーthe good of the whole becomes an integral part of their decisions and actions. Using the experiences of over twenty trailblazing CEOs, as well as those from his own life, Nidumolu describes a four-stage road map every aspiring leader can use to reconnect business to the wider worldーto the benefit of all.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,468円
Coronavirus and Business: The Insights You Need from Harvard Business Review【電子書籍】[ Harvard Business Review ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Lead your business through the crisis.＜/strong＞＜/p＞＜p＞As the pandemic is exacting its toll on our lives and wreaking havoc in the global economy, HBR is helping companies and managers make sense of this unprecedented situation and lead employees through it. What should you and your company be doing right now to counter these challenges?＜/p＞＜p＞＜em＞Coronavirus and Business: The Insights You Need from Harvard Business Review＜/em＞ is a compilation of sixteen recent articles from HBR.org. It provides you with essential thinking about keeping your company running remotely, managing your business through disaster and recovery, and finding it within yourself to lead with resilience through the crisis.＜/p＞＜p＞＜strong＞Business is changing. Will you adapt or be left behind?＜/strong＞ Get up to speed and deepen your understanding of the topics that are shaping your company's future with the ＜strong＞Insights You Need from Harvard Business Review＜/strong＞ series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.＜/p＞＜p＞You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	2,994円
OCR Business for A Level【電子書籍】[ Andy Mottershead ] 楽天Kobo電子書籍ストア	＜p＞＜strong＞Exam Board: OCR＜/strong＞＜br /＞＜strong＞Level: A-level＜/strong＞＜br /＞＜strong＞Subject: Business＜/strong＞＜br /＞＜strong＞First Teaching: September 2015＜/strong＞＜br /＞＜strong＞First Exam: June 2016＜/strong＞＜/p＞＜p＞- Guides students through the new course and assessment structure with advice at the start of the book to help them understand what's required＜br /＞ - Enables students to put their knowledge in context and helps them start analysing business data with case studies of real businesses included throughout＜br /＞ - Prepares students for assessment with the 'Your turn' feature that contains practice questions including multiple choice, case study and data response, and those that test their quantitative skills＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	7,813円
Business English Writing: Effective Business Writing Tips and Will Help You Write Better and More Effectively at Work【電子書籍】[ Mary G. Lewis ] 楽天Kobo電子書籍ストア	＜p＞Everyone wants to know the "who-what-when-where-why-how-how much" immediately, in the first sentence.＜/p＞＜p＞They need to make decisions. When they read documents, they want to know the important things immediately.＜/p＞＜p＞They want to know objectives, means of measurement, costs, and returns on those investments.＜/p＞＜p＞They want to see that information in the first sentences. Good business writing is more about clear thinking than it is about writing style.＜/p＞＜p＞Writing can only be as good as the thinking that precedes it.＜/p＞＜p＞You must know what you want to say, what your objective is in saying it, and why it's important for your audience to read it.＜/p＞＜p＞Organizing a writing project is very similar to organizing a presentation. The good writer is just as aware of his/her audience as a good public speaker is. After you have organized and outlined the subject of your memo, report, or letter, you should have a clear idea of your main focus.＜/p＞＜p＞Focus in your business report or memo is your objectiveーit is the "why" of why you are bothering to write at all. Most business writing has its purpose buried.＜/p＞＜p＞There is no focus, no goal, no call for action, and no desired end result. If you do not provide the focus, you force your reader to ask questions about your message which you should have answered before sitting down at your word processor. Knowing your audience will help you to organize your material so that it has the best chance of being read and understood. Put yourself in your reader's shoesーlisten, and you will be better received.＜/p＞＜p＞This book will show you how to write business messages clearly, concisely and simply. It will encourage you to write conversationally, the way you talk, and to write with humanity; that is, from one person to another.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	450円
Social Enterprise Cases and Analysis for Understanding Social Business【電子書籍】[ Malcolm Harper ] 楽天Kobo電子書籍ストア	＜p＞This book introduces students and others to the discipline of social entrepreneurship, which encourages the creation of enterprises that are socially inclusive yet economically and ecologically sustainable.＜/p＞＜p＞In each chapter there is a mix of case studies about internationally well-known enterprises and other more local enterprises which are totally new. The book leads its readers to understand and appreciate entrepreneurial issues and to engage themselves in community-based activities. ＜em＞Social Enterprise＜/em＞ helps readers to:＜/p＞＜ul＞＜li＞＜/li＞＜li＞analyze and articulate the blend of social, environmental and economic values which is present in all kinds of enterprise＜/li＞＜li＞＜/li＞＜li＞understand the issues involved in translating good intentions with multiple goals into focused, sustainable and practical actions＜/li＞＜li＞＜/li＞＜li＞propose alternative social enterprise management strategies based on their own analysis of case studies of entrepreneurial endeavors that are perceived to be ‘social’＜/li＞＜/ul＞＜p＞The authors take a pragmatic yet critical approach, and this book should be core or recommended reading for Social Entrepreneurship and Social Enterprise modules at advanced undergraduate, postgraduate and MBA levels.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。	8,953円